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KARNATAK UNIVERSITY

DHARWAD

PROJECT REPORT
ON
ORGANISATIONAL STRUCTURE AND OVERVIEW OF
DIFFERENT DEPARTMENTS
UNDER TAKEN AT
Swarnagiri insulations Pvt. Ltd
Submitted in partial fulfillment of the requirement
For the award of the
BACHELOR OF BUSINESS ADMINSTRATION
BY
Mr.Nagaraj.S.Savanur
B.B.A. IVth SEMESTER
Seat No 08B13446

UNDER THE GUIDENCE OF


Internal Guide External Guide
Dr. ARIFA.S.M Mr.M.V.Prakash
B.B.A Coordinator Manager (Commercial)
OXFORD COLEGE HUBLI Swarnagiri insulations Pvt. Ltd

OXFORD COLLEGE OF MANAGEMENT STUDIES


KUSUGAL ROAD KESHWAPUR
Swarnagiri Wire Insulations Pvt Ltd.

HUBLI 580023
Academic year
2009-10
ACKNOWLEDGEMENT

The Satisfaction that accompanies the successful of any


tasks would be incomplete without mentioning the people
who made it possible. To them we express the words of
immense gratitude imprinted deep in our hearts.
I would like to convey my sincere gratitude to
Dr.R.V.DADIBHAVI Principal, Oxford College of business
administration, Hubli, Who gave me an opportunity and
useful guidance to undergo my project work.
I sincerely express my gratitude towards my
project guide Dr.ARIFA.S.M, B.B.A Co-odinator of Oxford
College, Hubli, for her encouragement, guidance and
valuable suggestion in the preparation of the project.
I also thankful to Mr. M.V.PRAKASH (Manager
Commercial of M/s Swarnagiri wire insulations Pvt Ltd) for
his valuable suggestions, co-operation in preparation of the
project work.
My sincere thanks are owe to all teachers, library
faculty Mr. Shivanand for their suggestions, co-operation
during my studies in the course,

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Besides I would like to acknowledge our faculty


members, my parents, friends for their help in every
possible way, without them this project never been
completed.

Place: Hubli
Nagaraj.S.Savanur Date: 12/01/2010

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Swarnagiri Wire Insulations

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Pvt Ltd

INDEX

Chapter-I

• Introduction to the study 6


• Objectives of the study 8
• Importance of the study 8
• Limitations of the study 9
• Data collection 9

Chapter-II
• Introduction to the company 11
• Company Profile 13
• Different departments and their working 15

Chapter-III

• Suggestions 50
• Conclusions 51

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• Bibliography 52

Chapter-I

• Introduction to the study


• Objectives of the study
• Advantages of the study
• Limitations of the study
• Data collection

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INTRODUCTION TO STUDY

As a part of our course, in plant training after the end of 3rd semester is a
must, as it gives us practical exposure, and helps us to understand the working and culture of an
organization. As we have to enter the corporate world we have to prepare ourselves very well and
know its working. Entering into the fast changing world of economy with globalization,
liberalization and privatization and to prove ourselves without any practical knowledge, exposure
and experience about the business world will be difficult. Therefore this training helps us to know
the structure and working of an organization. I have done my in plant training at Swarnagiri Wire
Insulations Pvt Ltd. This study has helped me a lot to know the structure of an organization, its
working, roles and responsibilities of the different departments of the organization. It has also helped
us to know a few things about the corporate world. This study also helped to know about the
stressful atmosphere of the organization.

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Importance of SSI in the Economy

The SSI’s have emerged as dynamic sector in the economy. Accounting to 55%
of the total value of Industrial production. Large part of Exports has emerged from the
products by SSI’s. The SSI’s have played a vital role in development and growth of
Indian economy. The SSI’s are based on principles of communal ownership utilizing
the local labor and material to a great extent, so providing large employment
opportunities. It is a general finding that, small firms have a winning edge in
industries where there is great need for personalized service and attention to detail,
further they have a flexibility to adopt quickly to change in business and technological
environment.

The reason behind this period development of small unit is promotion of


capital formation and development of entrepreneurial talents, skills and abilities
among the people. The small industries are further helping fulfill substantial demand
of the customer goods. The integration of small and big units through the rapid trend
of ancillarisation has further brought a reasonable cut in charges of Tax rates and
duties under the customs excise and sales tax acts. This has also widened the
marketing and finance opportunities for both the large and small scale units.

On the contrarily there has been an effective utilization of resources leading


to maximum production of goods and services along with high profits. The SSI also
serves by providing substitutes for various goods that were previously being imported
from other foreign countries. Another observation that the development of SSI has
brought along increased efficiency of cottage industry’s leading to higher production
and export capacities. On the brighter side of development and growth of the
entrepreneurial qualities among the people whereby they continue to serve in their
respective fields.

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The objectives of the study

• To understand the organizational structure.


• To understand the roles and responsibilities of different departments.
• To get exposed to the corporate world.
• To understand the practical working of the organization.
• To understand the objectives of various departments.
• To understand the functioning of various departments.
• To understand different processes like production process, purchasing process,
recruitment process.
• To help us to gain practical experience about the working of an organization.

Importance of the study


• It helps to know the working of the organization...
• It helps to know the roles and responsibilities of different departments.
• It helps to know how different processes are carried out in an organization.
• It helps to know how financial plans are set up for raising funds or for installation
Of new machines or expansion and diversification plans.

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Limitations of the study

• The information given may not be complete.


• No exposure to any customers or suppliers.
• The satisfaction of an employee cannot be measured.

Data collection

The data collected about the industry is primary data. It has been collected directly from
the Directors and Managers of the respective departments of the industry through direct interaction.
It has not been taken from any secondary sources like internet or books or any other project report of
the industry.

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Chapter-II

• Introduction to company
• Company Profile
• Different departments and their working

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INTRODUCTION TO THE COMPANY

M/s Swarnagiri Wire Insulation Pvt. Ltd is one of the pioneers in the manufacturing of various
ranges of copper wires and conductors. The unit is an efficiently managed small scale industry
located in Industrial Estate on Gokul road. The company is situated at across 2km from Pune
Bangalore highway number NH-4. It is located in Hubli, a city which is very well connected by
railway, road and air.

The unit was established in the year 1985. It is now well equipped with sophisticated indigenous
wire production facilities and sophisticated laboratory for carrying out various tests required for the
products. Other facilities include first aid and basic amenities. It is a small scale unit manufacturing
wide range of best quality insulated copper conductors and wire started in the year 1988 by a group
of Industries in Hubli. The company is managed by directors with vast experiences for more than 2
decades. They are well assisted by well experienced shop floor personal and office staff. Within a
span of 15 years the company has been able to produce consistently high quality of product and
apart from buyers such as OEMS of Electric motors manufactures, the company has regular buyers
as railways.

Swarnagiri has been manufacturing Super Enameled Copper Winding Wire and Poly/PVC
Insulating Submersible Winding wire since fifteen years catering to the specific requirement of their
customer. Over 1000 tones of winding wire produced in a year covering a wide range such as
polyester, modified polyester, polyesterimide, dual coated etc. in a different grades and sizes for a
variety of application for all type of industries. Their concern towards customer in catering their
needs and quality products has been able to established unbreakable bond with them. Innovating
technical development is an on going process to keep in tune with changing time.

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ACHIEVEMENTS

• Products have been approved by R.D.S.O., Lucknow.


• Due to dedication for maintenance of Quality, Productivity, Innovation and
Management Co. have been offered with EXCELLENCE AWARD by the institute of
Economy Studies, New Delhi.
• Due to the well management and good performance company Managing Director has
received UDYOG RATNA AWARD by institute of Economic Studies, New Delhi.
• For keeping a close vigil on the quality of the product, the company has equipped
Quality Control Laboratory for carrying out all the tests on the product including Tan
Delta measuring machine system. Apart from them testing the product at their end for
further ensure they get their sample tested through ERLT, Mumbai, Dr. Beck Lab.,
Pune etc. at periodical intervals.

A few references about the company and its product are:-


• Kirloskar Electrical Co.
• Videocon International Ltd.
• Crompton Greaves
• ELGI Electric Co.
• Indian Railways

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COMPANY PROFILE

• Name of the company Swarnagiri Wire Insulations Pvt Ltd.

• Address Swarnagiri Wire Insulations Pvt Ltd


N-10, industrial Estate, Gokul Road
Hubli.

• E-mail swarnagiri1@eth.net

• Promoters Shah Shesmalji Jain


Shah Babulalji Jain.

• Type of organization Private Limited company.

• Type of Industry Light Engineering.

• Year of establishment 1985.

• Name of director Shah Shesmalji Jain


Shah Babulalji Jain
Akshay.B.Jain.

• Product line Enamel base Polyester


Modified Polyester
Polyesterimide.
Polyesterimide, Polyamide-Imide
Polymide-imide

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• Brand Swarnagiri.
Swarna

• Number of employees 40

• Suppliers Hindustan Copper Ltd


Starlite Industry

• Competitor Precision wire


Pearl industry

• Turn over 7-8 crores p.a.


• Production 70-80 tons p.m.

• Prompt Customer Asha Electrical, Hubli


Videocon International Ltd, Bangalore
Indian railway all zones

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Different Departments and their working

The organization has six departments


• Human Resource Department
• Purchase Department
• Production Department
• Quality Assurance Department
• Marketing Department
• Accounting Department

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Organizational flow chart

Director

M.R. HOD Marketing and HRM

MARKETING HOD production H.O.D Purchase


EXECUTIVE Q.A
And maintenance

Office Inspector Supervisors Office assistant


Assistant

Work force

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Roles and responsibilities

Director’s responsibilities

• Define and document quality policy and objectives for the organization.
• Organize quality provision of resource needed for quality management system.
• Define the organization structure with responsibilities and authorities.
• Conduct management reviews to evaluate effectiveness of the quality management
system.
• Place for business strategies based on ever changing customer needs and expectation.
• Provide guidance to the functional head on matters relating to their department.
• Exercise control on the various process established in the organization.
• Deal with customer organization on matters of business.

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Human resource department

Objectives

To ensure that the personal performing working affecting product quality shall be competent on the
basis of appropriate education, training, skill and experience

Responsibility - Top management

Function of HR department
• Recruitment
• Selection
• Induction
• Training and development
• Wage and salary administration
• Grievance handling

Recruitment

The HR department performs the function of recruitment. If there need of a personnel in any
department of the organization then the HR department is informed about the kind of personnel they
need with the qualification that a person require for a particular job. Then the HR department finds
the personnel through the various sources and attracts them towards applying for job.

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Selection

After necessary interviews and test the best candidate is been selected as per the requirement of the
company out of the various applicant who is approved by the head of the department ant the director.

Induction

After the selection the candidate, the department conducts the induction program where he is
introduced to all the head and employee of the department. He is explained about the various
policies of the HR department, rules and regulation of the company become familiar to all policies
rules and regulation and he feels comfortable working with others.

Training and development

This is another program carried out by HR department. There is a training and development program
conducted for all the employees of the organization right from the manager to the assistant. The
various training programs like self-development behavioral training program.

Wage and salary administration

The wage and salary of the employee is been calculated on hour rate and the wage and salary is been
fixed by the HR manager depending upon the employee qualification, work experience and the type
of work done by him.

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Grievance handling

This department looks after the grievance and problems faced by various departments and an
organizational on the whole. They maintain good and effective relation between the management
and employee and solve their problems.

Sources of recruitment

• Consultancy agency
• Campus interview
• References
• Requisition
• Searching of personnel
• Interview
• Selection

Requisition

This is the first process of recruitment process here if the head of the particular department requires
an employee he sends a requisition, which contain the qualification and designation to the HR
department and the department head approves.

Searching of personnel

After getting the approval the HR executive starts searching for the suitable personnel for a
particular designation through the various sources which they have such as, Consultancy agency
Campus interview References and attract them towards applying for the jobs.

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Interview

Here in the interview the panel consists of HR head, department head for which the candidate is
required. Here in the interview the HR head access his personality that whether the particular
employee according to his personality wise is suitable for that job that whether he posses the skill
required for the job or not.

Selection

After necessary interview and the test the best candidate is been selected as per the requirement of
the company out of various applicant who is approved by the head of the department and the
director.

• Employee Strength

Status Division Production Qty Control

Graduates Tech/Non Tech 2 1


Diploma - 2 2
Skilled - 12 1
Unskilled - 18 -
Total 34 4

Total Employees == 34 + 4 ==38

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Work environment

Suitable work environment has been created as a combination of human and physical factor such as
safety, healthy and environmental aspect, hygiene, pollution and noise, suitable working hours.

.
Work environment aspect Provision made

First aid Trained personnel and first aid boxes

Safety from fire Fire extinguisher

Illumination Machine lamps as well as tube sufficient for


working condition
Ventilation Sufficient provision for free entry of air as
well fans to relief from heat
Water Clean drinking water daily

Dust and waste Wastage is disposed of from working areas

Safe working place Machine and equipment are provided with


sufficient open space to ensure maximum
work safety on shop floor

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Purchase Department

H.O.D Purchase responsibility

• Prepare production plan in according with marketing department


• Produce material and services required for product realization
• Evaluate select and reevaluate supplier for their continuing stability
• Organize for identification storage protection issue and receipt of materials within the
organization

Authority

• Approval of supplier and purchase advice


• Corrective and prevention action on customer relating problem

Maintenance in charge responsibility


• Organize and carry out periodic preventive maintenance of machine as preventive
machine plan.
• Arrange for break down maintenance of the machine where ever necessary.

Authority

• Planning of preventive maintenance.


• Corrective and prevention action related to maintenance process.

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Purchase process

1) The organization has established processes evaluation and selection of suppliers.


2) The organization has established processes to ensure that the purchased product
meets
Specified production requirement. The purchase information are communicated to the
supplier through order
3) The purchase order specify
• Name of the supplier
• Supplier code number
• Purchase order number and date
• Appropriate title for the product
• Type class grade of the product
• Indian or International standard
• Process requirement applicable
• Inspection by and document required
• Delivery required or by schedule
• Statutory and regulatory requirement
• Commercial term such as sales tax, excise duty, freight charges packing and forwarding,
discount, transport, payment term, destination, insurance etc all purchase order are verified for
adequacy before releasing.

3) The organization has established processes for verification of purchased product. This is
carried out as per document quality plan.

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4) Reference document
• Selection of supplier
• Evaluation of supplier
• Purchasing information
• Verification of purchased product
• Supplier registration form
• Approved supplier list
• Quality plan

Records generated

• Goods received and inspection report


• Supplier performance rating record

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Production Department
Flowchart

Director

M.M Mathew
(Inspector)

Supervisor Supervisor

Plant operator Plant operator

Assistant operator Assistant operator

Helpers Helpers Helpers Helpers

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Objectives:

• To achieve 100% planned production.


• To exercise control to limit product non-conformance below 5%

H.O.D PRODUCTION RESPONSILIBILITIES

• Plan for daily activities of production.


• Manufacture the product as per manufacture drawing, profit drawing and route charts.
• Control the production aid to support the production.
• Maintain machineries and equipment in good condition through preventive maintenance.
• Participate in non conformance review disposition, corrective and preventive action.

Authority

• Production planning scheduling of man machine.


• Corrective and preventive action related to production process.

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Product range and specification

ENAMEL BASE POLYESTER


Thermal / Insulation Class 130 degree C / ‘B’ Class
Specification Old IS: IS:4800-V-1
New IS: IS:13130-34
IEC IEC:317-34
Color of Enameled Wires Dark and Light Brown
General Applications General purpose Rotating & Static Electrical
Equipments etc.
Special Remarks Good Thermal & Die-electric properties
Limitations FHP Motors for Small Power Tools, Oil-
filled Transformers, Relays, Armature, Coils,
Rotating machines used by Railways &
Hermetic Motors
Technical Specifications Fair / Good
Abrasion Resistance / Mechanical Properties
Resistance to Varnishes and Solvents Good
Resistance to Freon-22 Good
Flexibility and Adherence Good
Cut-Through / Heat Shock 240 degree C / 155 degree C

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ENAMEL BASE Modified Polyester


PE (Modified)
Thermal / Insulation Class 155 Degree C ‘F ‘ Class
Specification Old IS: IS: 4800-v2
New IS: IS: 13730-3
IEC IEC 317-3
Color of Enameled Wires Dark and Light Brown
General Applications General purpose Rotating & Static Electrical
Equipments, FHP Motors, Transformers etc
Special Remarks Good Thermal & Die-electric properties
Limitations Oil-filed Transformers, Rotating machines
used by Railways & Hermetic Motors
Technical Specifications Fair / Good
Abrasion Resistance / Mechanical Properties
Resistance to Varnishes and Solvents Good
Resistance to Freon-22 Good
Flexibility and Adherence Good
Cut-Through / Heat Shock 240 Degree C / 175 Degree C

ENAMEL BASE POLYESTERIMIDE


Thermal / Insulation Class 180 Degree C ‘H’ Class
Specification Old IS: IS: 4800-9
New IS: IS: 13730-8
IEC IEC 317-8

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Color of Enameled Wires Dark Brown


General Applications F.H.P Motors For Hand Tools Hermatic
Application, Ignition Coils And Thermal
Class 180 Equipments

Special Remarks Resistant Against Refrigerant And


Transformer Oil, High Burn Out Resistant etc
Limitations -x-x-x-x-
Technical Specifications Very Good / Good
Abrasion Resistance / Mechanical Properties
Resistance to Varnishes and Solvents Very Good
Resistance to Freon-22 Very Good
Flexibility and Adherence Very Good
Cut-Through / Heat Shock 300 Degree C / 200 Degree C

ENAMEL BASE POLYESTERIMIDE


POLYMIDE-IMIDE
(PEI+PAI)
Thermal / Insulation Class 200 Degree C Dual Coated
Specification Old IS: IS:4800-13
New IS: IS:13730-13
IEC IEC:317=13
Color of Enameled Wires Medium Dark Brown

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General Applications Hermatic Application Special Purpose Motors


And All Thermal Class 200 Equipments
Special Remarks Air Crack Resistant Against Refrigerant And
chemical Very High Burn Out Resistant,
Excellent windability Low Co-efficient Of
Friction High Slot Fill Factor And Improved
Abrasion Resistant
Limitations -x-x-x-
Technical Specifications Excellent / Excellent
Abrasion Resistance / Mechanical Properties
Resistance to Varnishes and Solvents Excellent
Resistance to Freon-22 Superb
Flexibility and Adherence Superb
Cut-Through / Heat Shock 320 Degree C / 220 Degree C

ENAMEL BASE POLYTMIDE-IMIDE


(PAI)
Thermal / Insulation Class 220 Degree C ‘C’ Class
Specification Old IS: IS:4800-11
New IS: IS:13730-7
IEC IEC 317-7
Color of Enameled Wires Brown
General Applications Special Motors Including Hermatic Motors
Special Remarks Air Crack Resistant Against Refrigerant And
chemical Very High Burn Out Resistant,
Excellent windability Low Co-efficient Of

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Friction High Slot Fill Factor And Improved


Abrasion Resistant
Limitations -x-x-x-
Technical Specifications Excellent / Excellent
Abrasion Resistance / Mechanical Properties
Resistance to Varnishes and Solvents Excellent
Resistance to Freon-22 Excellent
Flexibility and Adherence Excellent
Cut-Through / Heat Shock 400 Degree C / 240 Degree C

PRODUCT

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Production process

The production undergoes the following process for converting the 8mm copper rods which is the
basic raw material for the production of different size of copper wires as per the requirement of the
customer.

Procure copper CC Rods

Checking of Rods

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Wire drawing process


At two stages

Enameling process

Wire winding

Packing & Packaging

Dispatch

The machines used are


• RODBREAK DOWN MACHINE.
• BULL BLOCK WIRE DRAWING MACHINE

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• INTERMEDIATE WIRE DRAWING


• ENAMELLING PLANT

ROD BREAK DOWN MACHINE

When the raw material that is the 8mm copper rod is passed through the Rod Break
Down machine it draws wires of the required size as set by the operator. It undergoes the following
process-

• Receive copper rods of 8mm die.


• Check water circulation & metal drawing coolant (IML 501(D) )
• 8mm diameter copper rods to be pointed at the pointing machine.
• Draw the pointed through 6.8 mm tungsten carbide die.

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• Draw copper wire rod of 6.8mm to 5.8mm


• Point the 5.8mm rod and then draw through 4.9mm die.
• Point the 4.9mm rod and then draw through 4.15mmdie.
• Point the 4.15mm rod and then draw through 3.65mm die.
• Point the 3.65mm rod and then draw through 3.15mm die.
• Point the 3.15mm rod and then draw through 2.75mm die.
Rod Breakdown Machine

Bull Block Wire Drawing Machine

This machine is used to draw 8mm rod to 3.25mm.The 8mm copper rod is been
passed through the Bull Block drawing machine which is fitted wit dies inside it. Each dies is of
different size and draws the rod. It undergoes the following process-
• Received copper cc rods of 8mm.
• Check water circulation & metal drawing coolant (IML-501(D))
• 8mm copper rod to be pointed at the pointing machine.
• Point the 7.75mm rod and then draw through 7.25mm die.
• Point the 7.25mm rod and then draw through 6.25mm die.
• Point the 6.25mm rod and then draw through 5.25mm die.
• Point the 5.25mm rod and then draw through 4.47mm die.
• Point the 4.47mm rod and then draw through 3.75mm die.
• Point the 3.75mm rod and then draw through 3.25mm die.
• Inspect the copper rod for the correct size i.e 3.25.

Bull Block Wire Drawing Machine

Intermediate Wire Drawing

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After the inspection of the correct size of 3.25 the next process is intermediate wire
drawing. In this process the 3.25mm copper rod is been passed through the machine and wire is
drawn into different size according to the customer needs.
• Received copper rod of 3.25mm die
• Check percentage reduction die to die
• Check cone surface
• Check water circulation and position
• Point the 3.25mm rod and then draw through a set of dies series for the required size
• As per the requirement of the wire the dies are set with the finishing die of required size
• Load the bobbin on the spindle on the spindle for the finished wire to the winded
• Check the tension every 10min. & adjust traverse as per the correct bobbin
• Check the flags of the bobbin and adjust the traverse as per the correct bobbin
• After winding the required size of wire on the bobbin the bobbin is unloaded from the
spindle the wire sample is unloaded from the spindle the core sample is subjected to inspection by
the supervisor for the correct size. Then the sample is subjected to the Q.A for the approval of size
and quality.
• After the inspection for the correct size pass the wire to the enameling unit for further
process

Inter Mediate Wire Drawing Machine

Enameling process
• Received the copper wire of required size from the intermediate wire drawing machine unit.
• Check the size of copper wire and smoothness of surface of wire.
• Check the total plant for good condition.
• Clean annealed distilled water tank and fill fresh tested distilled water.
• Immense the heater in distilled water tank and start the generator.
• Set the die for required size of wire.
• After obtaining 300 degree Celsius at the annealed start the oven temperature.

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• Ensure to position the felt pads and pay off in proper positions.
• Start the after obtaining the required oven temperature.
• Apply enamel to the enameling unit and start and start enamel pump and exhaust fan and
cooling fans.
• Check the insulation pass to pass.
• Take the first sample of enameled wire for checking the correct size and overall diameter.
• Sent the enameled wire sample to the Q.A for the online checking of F&A, BDV,
ELONGATION, OVERALL DIE, and BARE SIZE.
• After clearance from the bobbin are then subjected to the complete testing.

Enameling Plant

Quality assurance department

Departmental chart

Satish Kerrur
(Head in charge)

Assistant Assistant

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Quality control lab

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Quality policy

The quality policy of M/S Swarnagiri wire insulation is to manufacture and market quality
production by continual improvement of the system in order to attain highest level of customer
satisfaction.

Quality objective

To maintain the quality of the outgoing product their by maintain customer complaint level nil.

To check the quality of the product M/S Swarnagiri has a separate quality control lab. The finished
product is tested in order to maintain the quality of the product.
Every finished product undergoes the following test
• BDV tester (break down voltage)

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• Resistant tester
• Cut through tester
• DCPH tester or spring back tester
• Tan delta tester

Tan delta test

If only the result of the test are good


then the finished good is been sent for
packaging and labeling

Marketing Department

H.O.D marketing responsibility

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• Determine and review customer requirement relating to the product.


• Resolve any problem encountered in the orders tenders with the customer.
• Communicate customer requirement and changes within the organization to supply product
With several features.
• Assess the capacity of the organization to supply product with several features.
• Ensure that appropriate action is taken on customer complaint.

Authority

• Accept or refuse an order.


• Corrective and prevention action on customer relating problem.

Regional marketing executing responsibilities

• Identify customer and determine their needs and communicate to the organization.
• Interact with existing customer and determine their needs and communicate to the
Organization.
• Act as a bridge between the customer and the organization to establish business relationship.
• Perform other activity as directed by top management and H.O.D marketing.

Authority
• Finalizing quotation.
• Corrective and prevention action on customer relating problem.

Office assistant

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• Prepare quotation, contract review records, and order acknowledgement/amendment as per


the instruction of HOD marketing or marketing executives.

Authority

• Interact with customer on payment.


• Corrective and prevention action on customer relating problem.

Marketing is very useful tool to know what consumer wants, understand their problem
and help to develop a product which will satisfy their needs. The success of most of the industry lies
in effective marketing a good marketer is one who identifies consumer wants, understand it, prepare
proper strategies, and develop a product which will satisfy their needs.
Marketing process

In Swarnagiri all the other plans (production plan, material plan) comes after marketing
plan. First the marketer tries to understand what the consumer wants, his needs and problem through
verbal, telephonic or by direct order. Then they review their wants if it is understand and agreed the
production planning and material planning is done, if not they may get more information and also
query to the consumer. If the consumer wants and needs are clearly understood then the production
and material planning is done.
Marketing Process

Customer (user end) (Management review)


(Verbal, telephonic, direct order)
Marketing
(Yes)
(Query) Review

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Swarnagiri Wire Insulations Pvt Ltd.

Stores

Production planning Material plan

Route card as per plan Production process

In process inspection Supplier

Final inspection Material receipt

Preservation of product Incoming mail


Inspection
Supplier
Packing and delivering verification of
To customer (Not ok) purchase product

Customer feedback Ok

Stores

Swarnagiri customer focus

• Top management has defined the following interfacing requirement with the customer
which work as a bridge to ensure that the customer requirement are met
• Customer requirement are identified by marketing head and communicated within the
organization.

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Swarnagiri Wire Insulations Pvt Ltd.

• He shall interact with the existing customer for getting feedback on level of customer
satisfaction.
• Customer complaint received by marketing head status of manufacturing as and when
required to the customer is provided by him
• It is the responsibility of the director to ensure that the organization interfaces with the
customer
• Their working and interfacing personnel are available to customer to provide information
on processing of customer requirement
• The top management has a strong commitment to understand the present and the future
needs of the existing and potential customer to provide information on processing of customer
requirement.

Accounts department

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Swarnagiri Wire Insulations Pvt Ltd.

DIRECTOR

M.V.PRAKASH PRAVEEN.M.B

SALES TEAM PURCHASE TEAM EXPENSE TEAM

Sales team
• This team looks after the sales.
• They maintain the necessary document related to sales.
• They look after the payment to be received debtors.
• They ensure that all the entries of sales are made properly.

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Swarnagiri Wire Insulations Pvt Ltd.

• The bill is checked against the order raised and the executive of the sales team in
the financial department checks the rates per units.

Purchase team
• This team looks after the purchase account.
• They maintain the entire necessary document relating to the purchase.
• They look after the payment to be made to the vendor.
• They ensure all the necessary entries are made in the sales book.
• The rate approval is done that is the executive in purchase department checks the
rate per unit.

Expenses team
• The team looks after the expense of the company.
• They maintain the entire necessary document relating to the expense.
• They look after the petty cash expense.
• They even look after the administrative expense and the work in progress
expense.

Expansion
• Due to Huge demand and need of the product the company has expanded its
production level in year 2007 by importing machine by Italy worth
Rs.1.5 crores
• The company has increased production level by 150 tons a month

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Swarnagiri Wire Insulations Pvt Ltd.

Chapter-III

• Suggestions
• Conclusions
• Bibliography

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Swarnagiri Wire Insulations Pvt Ltd.

SUGESSTIONS

• The company should further plan for expansion as they are doing well and
investment will not be a problem as it has proved itself in the last 15 years
and thus can get loan facilities.
• The company should plan to increase their production by installing another
plant like they have installed an imported machine which comparatively
needs less labour and time for production.
• The working place for the workers especially the Production unit is not
clean. It needs a few changes like it should be painted and given a new and
different look, if the atmosphere is clean and friendly the workers will be
able to work more efficiently.
• The company should start up some social responsibilities towards the
society.

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Swarnagiri Wire Insulations Pvt Ltd.

CONCLUSION

• The in-plant training which I went through at Swarnagiri Wire Insulations Pvt Ltd has
helped me to know the working and structure of an organization. It provided me an
opportunity to gain knowledge about the different processes and different departments of the
organization.

• The company is involved in the production of Super Enameled Copper Winding Wires,
under the brand name Swarnagiri. The company is doing quite well since last 15 years. It
has shown an upward trend in its growth.

• The company has been certified by ISO 9001-2000 Co. Its products have also been approved
by R.D.S.O. Lucknow, it has also received an Excellence Award, and the M.D. has received
Udyog Ratna Award. This helps to know how well the company has established itself.

• The demand for the product will keep on increasing as the use of FHP Motors, Transformers,
rotating and static electrical equipments keeps increasing as the technology advances.

• The company maintains a constant quality control, which forms a basic part of company’s
corporate goal as it very well knows that it is important to maintain the quality at competitive
price. Product quality is also a key to success.

• I am very thankful to the company to give me the knowledge and information about its
working and helping me to undergo the training. My exposure to the industry through this
training enabled me to understand the subjects practically rather than theoretically.

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Swarnagiri Wire Insulations Pvt Ltd.

BIBILIOGRAPHY

Website- www.swarnagiri.com

Thank You

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