IC Global

Intercultural training and Consulting

Half-day cultural awareness

training seminar
The globalised media leaves us with the impression that we’re
all the same deep inside. While this may be true of our human
value, it is not true in terms of how we view the world, ascribe
values and make basic assumptions. The cultural divide is
more often wider than it appears. When looking beyond our
borders, we cannot afford to ignore the culture factor.
The goal of the training is to help increase your company’s
cultural competence. The half-day seminar is an opening into
the world of cross-cultural communication and intercultural
relations. We endeavor to open that world for you in a way that
will enable you to build on your proficiency as a cross-cultural
communicator for years to come.
The training is interactive and dynamic.
It truly is a fascinating world we live and work in! We help
you explore and discover that world in a way that will bring
more to your life and your business than before.
Focusing on a developmental based model of cultural aware-
ness and sensitivity, the training equips participants to learn
how to read other cultures in order to properly adapt their
approach in communications, relations and negotiations.
It is generally agreed that developmental based cultural
awareness is absolutely necessary in order to become cultur-
ally proficient in any capacity, and it’s applications apply in a
variety of differing cultural contexts. This training is especially
effective for those engaged in multiple countries and cultures.
Sadly, it is true, that one cultural mistake could cost business
forever. Our training aims to help you to avoid those mistakes
by equipping you with culture sense.
This training seminar will help you to reflect and process about
your own culture as it relates to other cultures around you as
well as in your target culture.

The training consists of 4 session modules

Our half-day seminar provides specific
Session 1: Introduction to culture; cultural contrasts. The training and coaching in
goal of this session is to assist in learning how to identify
significant cultural traits, and to classify cultures in a manner
• Identifying cultural traits
that is helpful to gain insight and understanding.
• Cross-cultural communication
• Intercultural relations
Session 2: Introduction to ethnocentrism, contrasting cultu-
• Cultural awareness
res and learning to accept and embrace diversity. The goal
• Awareness of how culture affects negotiation
is to become aware of the single most common problem in
inter-cultural relations, and how to avoid it.
In addition to our half-day seminars,
Session 3: Our own culture as contrasted against others; we offer a variety of other training
etic-cultural perspective vs emic-cultural perspective. The services, including
goal is to help identify how we oursleves view our own culture
as well as others, and what it means for communication and • Full-day and 2-day cultural awareness
negotiation across cultural boundaries. In this session, the training seminars
participants will make some self-evaluation of her/his macro- • Multi-national team building
culture, personal culture as well as familiar organisational consultation for managers
cultures in their own ¨context. A sub-goal, and a very im- • Relocation training for families
portant one, is growing in self-awareness - a key to becoming • Country-specific training
effective at “reading” and understanding other cultures.

Session 4: Cross-cultural communication - understanding

the idiosyncrasies of this very important skill. The goal is to
Specialising in USA,
train the participant to grow in their ability to create a favora- Russia, China, India
ble bi-culture in which to communicate effectively as well as Sweden relations
learning to read the “silent language” of culture.

For more information on our services, contact:

IC Global Consulting
consulting@icglobal.se
tel. +46-(0)70-592 82 71
www.icglobal.se Bridging the inter-culture gap