Online Advertising Help Sheet ThriftyHipster.

com’s
2010 Client Help Sheet
94% Of all 85% Use online Online Ads allow you Start attracting new
Young adults resources more to track response, customers online!
are online than printed gain customers

Why advertise online?

Amer ican s are on li n e over 4 hou rs / day (vs. 2 hou rs with pr i nt/TV)

Term i n o l o g y
Don’t let media companies confuse you, without lying, companies may offer up their web traffic. However, be
careful, 200,000 visits sounds like a very high number, but this could be accomplished by 1,000 very dedicated users.
Here is some terminology to help you talk to your ad reps and get great deals on your ads.
Impressions - the number of times your ad image you a quick look at how engaging your ad image is;
shows up on a page. Usually tied to the number of how well did your message resonate with consumers.
pages loaded on a given website. Average CTR is about .1% for most web ads.
ThriftyHipster.com can see anywhere from .1-.8%
Cost per Thousand (impressions) (CPM) –
depending on the ad or campaign.
Standard sellable block for an online ad. CPM liter-
ally means the cost to show your ad image 1,000 times.
Search Engine Optimization (S EO) – Key-
words are chosen to help make your site more
Cost-per-Click – advertising where you pay only
found in Google and other search engines when
when the ad is engaged (ie. clicked on)
users search those words. High “Page Rank” is
incredibly hard to attain, but we have some tricks.
Avoid being ripped off! Standard
web ads should cost around $8-13 Unique Visitors – The number of unique I P
CPM. Some VERY desirable ads addresses to log on to the site
might cost a little more, but make
sure you are pay in this range. Page Views – the number of times different pages load.
A high page view:visitor ratio means that few us-
Click Through Rate (CTR) – Impressions ers are engaging the site a very high level.
divided by clicks. This is a percentage to give

INSTANT ONLINE PRESENCE

ThriftyHipster.com makes it easy for you to have instant online credibility and start reaching new customers today.
We can help guide you through picking a targeted ad campaign or help you with numerous creative services.
Web Development, Graphic Design, & Hosting
Photos & Video
Every business should have a website. Get one.
We work with great photographers and video artists. Need a
Expert developers and designers are standing by ready to help video? Doing a big event and need photographers? We can
you with your next web program. Do you need to get a profes- help. Professional staff of a large advertising agency without
sional, high-quality website up? We deal with technical issues, the expensive price tag. Let us know your needs.
design it, and plan a solid site from start to finish in no time at
all. We can even register your new site domain name and host Social Media
(keep it available to the masses). Assessment, strategy, and optimization. Every business should
utilize online services. From ThriftyHipster to Twitter, we set you
A few sites recently added to our portfolio for clients: up to make sure you have an intelligent, well branded campaign
We make it easy! Fixed bids, full creative, we do all the techie across multiple websites. We can even help you maintain your
stuff so you don’t have to! network, gain followers, and optimize daily campaigns that will
www.lylesliquor.com drive more traffic in to your business.
www.americanburgerbar.com Event Promotion
www.soleranye.com From annual fashion shows to our Amazing Case done with
www.aziarestaurant.com
www.sexxxylimos.com Summit, ThriftyHipster.com uses its following of greater than
www.tracyssaloon.com 12,000 to drive successful, unique, and fun events. Gain im-
www.landmarcgrill.com mediate sales and long-term customers with a sound event; and
we can plan it for you.
Whether you’re creating a new ad campaign, web project, or
need help with any other creative services, ThriftyHipster.com
ThriftyHipster.com Creative Services. Call Matt, 612-803-1022
makes it easy to have a professional, recognizable online brand.

319 West 34th Street Sales / 612-803-1022

CONTACT Minneapolis, M N 55408 Office + fax / 612-246-4373
E-Mail / Sales@thriftyhipster.com
 2010 DE M O G R A P H I C S #1 for keyword search
on Google.
35,000 Unique 3-6,000 500,000 Page
The most targeted, specific
Vistors/Month Visitors/Day Views/month
and effective

Fun. Local. Educated. Urban. Lucrative.

Our users visit ThriftyHipster.com right before making their decision on where to go out. We list bars & restau-
rants, events, and happy hours in the neighborhoods people want to go; nothing more, and our users come to
find that information. We make it easy for them to find something to do. We make it easy for you to get them in
your doors.
Our ads are some of the best out there because you can reach lucrative consumers with a trusted, local institu-
tion; ThriftyHipster.com. Gain new regulars and acheive an immediate online presence.

Reach them before they go out! “Now is the time to get more from your
ads! Advertising Age Magazine says,“
The average consumer spends 4 hours on-
GENDER PROFILE
line every day, vs. 2 hours watching TV or
reading print...Change is always difficult,
but marketers should be more aware of
Male Female the new marketplace or run the risk of
42% 58% consumers disengaging, rendering their
marketing programs irrelevant.”

AGE PROFILE EDUCATION

Internet savvy, young professionals and college students Highest level completed

18-20 21-26 Higher Degree HS Diploma

8% 35% 11% 9%
< 18 27-35 Bachelors Some College
1% 29% 36% 18%
46+ 36-45 In College
11% 16% 26%

HOW THEY FIND US USER PROFILE

Direct link, we are trusted > 100% adults
Outside links / 4%
Refferal Sites > 100% drink
Search 41% > 79% Local, 100% are going out in the Twin Cities
Engines
Direct Link 55% > 67% go out 4+ times/week

Join many of the best businesses in the city! Upscale Bars Dives/Local Institutions Venus

Bryant Lake Bowl Annex Landmark Grill Mac’s Industrial Joes Garage
CC Club Bali Lone Tree Moose on Monroe King and I Thai
Chiang Mia Thai Barrio The Loop Red Stag Elsie’s
Country Bar Bewitched Deli Mackenzie The Front Grumpy’s
El Meson Brits Pub Old Spaghetti Downtime Senor Wong
Fuji-Ya Chambers Saffron Preston’s Skinners
Herkimer Clubhouse Jager Solera Stub and Herbs Busters
Liquor Lyles Envy Vincent Tony’s Diner Memory Lanes
Pizza Luce First Ave w xyz Alary’s Rail Station
Roat Osha Harry’s Food and Cocktails Zake Japanese American Burger Bar
Zen Asian Contemporary Imperial Room The Saloon Pop!
508 8th Street Grill Town Talk Diner Santorini

319 West 34th Street Sales / 612-803-1022

CONTACT Minneapolis, M N 55408 Office + fax / 612-246-4373
E-Mail / Sales@thriftyhipster.com
 2010 BA N N E R R AT E S Twin Cities #1
best ad value Targeted ads.
Audience: 5X Greater Ad Lower CPM than > Custom Campaigns.
500,000/month response competitors > Premium Service.

Reach more people, get more business.

Targeted online advertising.
ThriftyHipster.com is the most cost-effective advertising in the Twin Cities because we are the most targeted. In fact, ads on
ThriftyHipster.com recieve 5 TIMES the consumer response compared to other local media and standard web advertisements.
Our competitive pricing strategy means we match the cost per eyeball on your ad, only we deliver more response to that
ad = more money for you. Through a variety of custom campaigns, consistent online presence, and targeted ads, we
make sure you make money on your investment from day 1.

Ad Specifications & Pricing

1 / Skyscraper Banner Ad

1 Wee kly: 20,000+ Impressions | $200

Month: 90,000+ Impressions | $550
M u lti-Month: 90,000+ Impressions/month | $510-490
LOCATION: Large banner on top of every page. The best ad on our site!
S I Z E: 728x90pixels | 25k, 40k max
2 / Left-Side “Events” Tower
Wee kly: 13,000+ Impressions | $180
Month: 50,000+ Impressions | $450
M u lti-Month: 50,000+ Impressions/ Month | $400-$425
2 4 LOCATION: Left of Featured Events on homepage, left side top
ad on other pages.
S I Z E: 120x350pixels | 15k, 30k max
3 / Left-Side “Activities” Tower
Wee kly: 20,000+ Impressions | $190
Month: 90,000+ Impressions | $500
M u lti-Month: 90,000+ Impressions/ Month | $450-480
LOCATION: Next to the movies calendar on the home page and
beneath lower left on ALL site pages.
S I Z E: 728x90pixels | 15k, 30k max
5 4 / Right-Side Tower
3 Wee kly: 9,000+ Impressions | $180
Month: 40,000+ Impressions | $440
M u lti-Month: 40,000+ Impressions/ Month | $390-$425
LOCATION:
S I Z E: 160x600pixels | 20k, 35k max
5 / Movie Marquee Ad: NEW 2010!
For Theaters & Live music venues only. Feature your upcoming
Provider Impressions Cost Avg CTR % calendar, link to your event pages.
CityPages.com 216,500 10.16166 0.12%
Wee kly: 9,000+ Impressions | $200
Month: 40,000+ Impressions | $550
Vita.mn 45,000 10 unknown M u lti-Month: 40,000+ Impressions/ Month | $500-$525
ThriftyHipster.com 90,000 6.111 0.46%
LOCATION: Main left column on Home page beneath Featured Events.
S I Z E: 120x350pixels | 30k, 45k max
SecretsoftheCity.com 50,000 20 N/A
6 / Geo-Target Ad (not shown on homepage)
Wee kly: 12,000+ Impressions | $170
FILE TYPE (all ads):
Month: 35,000+ Impressions | $350
GIF, Animated GIF, Jpg, png M u lti-Month: 35,000+ Impressions/ Month | $300-$330
LOCATION: Top/bottom right column on “Bar” and “Location”
DISCOUNTS: Pages next to your competition. The B EST ad for bars!
a) 5% off 4-12 weeks, 7% 13-26 weeks, 10% 26-52 weeks. S I Z E: 160x160pixels | 15k, 30k max
b) 6% additional off for full term paid in full prior to first run

319 West 34th Street Sales / 612-803-1022

CONTACT Minneapolis, M N 55408 Office + fax / 612-246-4373
E-Mail / Sales@thriftyhipster.com