REVUP insider
• INSIDE THIS ISSUE: REVUP PRODUCT ROADMAP P1 REVUP BEST PRACTICES P2 COSMIC GUIDETO REVUP P3 INDUSTRY NEWS P4
REVUP NATION,
I recently attended Hitec in Orlando and
thought an update from the show would
be of interest to you.
The event was much livelier than last year
both in terms of exhibitors and attendees.
In general the mood was very positive with
everyone expressing that the worst of "08-
09" is behind us with most markets seeing
an increase in demand.
We have a very exciting product launch
scheduled for July. Gary's column will
provide more details on the Market
Demand functionality we are
implementing. There was good buzz about
this at Hitec and we are in line to be first to
market with integrated revenue
management functionality. We are testing
this product now and will make an
announcement for launch details by the
end of the month.
Social media "SM" continues to be the topic
of most interest to hoteliers. All of the
questions and advice that we included in our
last newsletter were consistently expressed
at Hitec. There are services and consultants
popping up all over to help hotels get a
handle on what to do with SM. It is clear that
hotels must take a proactive view of the
opportunities and approach it from two
angles. First, from an operations standpoint,
hotels need to think of SM as electronic guest
comment cards on steroids. Whatever
processes and communications you have in
place for guest comments needs to be
replicated at hyper-speed for SM. Second is
the need to use SM as you would PR for
promotions. Using SM as a vital PR channel
will pay immediate dividends.
Another big trend is the shift to cloud
computing and Software as a Service "SaaS"
models for most hotel technology needs.
JULY EDITION 2010
REVUP PRODUCT ROADMAP
July
 Rubicon Market Data: PACE, Segments
 Forecast: 90-day report, UI Improvements,
 ROB Data load Automation
_(pilot completed, adding more properties)
 STR Upload Automation ongoing
August
 Help Sections for all key functionality
 Market Data: PACE, Segments
 Property Comparison Module
September
 STR: Sensitivity Report Integration
 Revamp of Special Event tracking
 Cosmetic Improvements to UI
Q3
 Support for Segmentation across Reports
 User Customization (reports, shortcuts)
 Cluster-level reporting
 Forecast: advanced PACE/Demand logic
Every PMS vendor we met with is shifting their
focus to the cloud with many new entrants
building for the cloud from the start. In
revenue management this is also the trend
with all major players offering both client
server and cloud based models. RevUp offers
tremendous benefits to our customers in cost,
efficiency, and functionality based on our
head start in the cloud.
My final observation is how quickly the Apple
iPad has gained traction. With no
exaggeration, about 50% of the show
May
exhibitors were giving away an iPad to
June
attendees who registered at their booth. I
have never seen one single product so
Q3dominate exhibitor promos. Apple has a good
business model just for this use alone.
dd
Optimize well my friends,
Mark
 REVUP BEST PRACTICES BY MANISH BALIGA

MANISH BALIGA
DIRECTOR OF REVENUE
PARK CENTRAL HOTEL NYC
Manish has had the pleasure of working with
the hospitality industry for over 15 years, 5 of
which have been dedicated to Revenue and
Distribution primarily in New York City.
He began his career as a management
trainee with the Taj group of hotels in India
specializing in Food & Beverage. After 4
years he was presented with the option of
joining revenue management which he did.
Since then he has successfully managed key
midtown Manhattan East Side Hotels
experiencing the Taj brand, the Carlson brand
and independent hotels.
Manish holds a degree in Hospitality
management from the Indian Institute of Hotel
Management formed by the Taj group of
hotels.
RevUp has been built through a system of feedback from key industry leaders in
the revenue field. One of the most exciting things about this new software is
that it continues to evolve with the emerging trends and insights which have
been provided through its users which make it customizable to different needs in
diverse hotels.
The property dashboard provides you an The daily sensitivity analysis next helps
excellent snap shot of your current me understand how each day of the
positioning for the month and 90 days week is progressing which I then
out compared to your budget and compare to the pick reports. There are
forecast. The next step is to review the two new features which are helpful. On
pickup analysis which tells you your the property dashboard RevUp now
daily pick up based on the number of pulls Rubicon shop report which helps
days one has selected. It is a key you see your comp set pricing as a
indicator that helps you understand how whole or selectively in terms of pricing.
each day is performing based on the The pace and pick reports also segregate
price points you have set. It also helps transient and group which help you
indicate any low or high rated business understand your segmentation
that you may be securing. This helps you contributions and if they are having any
identify strong/weak days. effect on your pricing.

After coming to the United States, he There is some more that I would love to add, but in short the tool is exciting and the
completed his undergrad in Hospitality. After
more you use it, the more you learn. It helps you think more and this leads to
that he moved into theater attending the two
year conservatory at the Stella Adler studio of suggestions which we send to the RevUp team that starts working on its
acting in Manhattan. Having completed his development. Obviously your idea needs to be good!
acting he performed in the local theater
groups of New York and also is credited with
acting alongside Jeff Bridges in the HBO
movie called A Dog year!

OUR SISTER COMPANY

TRAVEL TRIPPER

CONGATULATIONS!!!
COSMIC GUIDE TO REVUP URSULA NEHR
DASHBOARD – PART I

Revup dashboard allows users to take

immediate snapshot of revenue statistics
either for one property or portfolio of selected
hotels. With each module such as Occ & ADR
calendar, budget vs. OTB, pick up data or
current rooms & revenue user has access to
most important information that he or she
would need to be able to sustain key business
decisions.

Let’s take a closer look at Snapshot chart.

This graph helps quickly analyze 14, 21, 30 or

45 days worth of future revenue data. With
easy & simple customization of each
parameter either Occ vs. sell rate, rooms sold
vs. ADR or rooms sold vs. RevPAR (just to name
a few) it gives powerful visual analytics that
help expose future revenue strengths or
weaknesses.

What’s even more powerful is that users are able to compare their sell rates with compset rates within
one application. Combining all that information with OTB statistics gives a great advantage of being able
to quickly react to any changes that need immediate attention.

Another great function available is an ability to foresee future demand/trends based on forecast module
which is integrated with user’s historical & current revenue data. This simple tool helps gain better
understanding of how decisions made today impact future bookings.

Coming soon

Revup users will have an option to include future market demand data so stay tune!
 INDUSTRY NEWS

GOOGLE ITA SOFTWARE DEAL

Google’s hotel strategy could get a good boost from its

pending ITA Software acquisition.

http://www.tnooz.com/2010/07/12/news/google-ita-
software-deal-ita-has-been-working-on-hotels

ROOM FOR ALL?

HOTEL REVUP LLC

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