Professional Documents
Culture Documents
and
New Media Tools
Leveraging social media for
Conservative Victory
Molly Teichman
Political Mommentary
Socialnomics.nethttp://socialnomics.net/
ON TARGET
25% of search results for the World’s Top 20 largest brands are links
to user-generated content
34% of bloggers post opinions about products & brands
Do you like what they are saying about your brand? You better.
Liberals Conservatives
• 38% of Democratic social • 40% of Republican voters used sites
media users like Twitter and Facebook to get
• The only area where involved politically
Democratic users outpaced • Republican users were more likely
Republican users was in using than Democrats to use social media
social media to find out how to get candidate campaign
friends voted—21% of information (19% v. 15%)
Democratic users versus 19% of • Tea Party supporters were
Republican users especially likely to friend a candidate
• 35% of mobile users were or political group on a social
Democrats while 27% were networking site during the 2010
Republicans and 32% identified election—22% of such users did this,
as Independents. significantly higher than all other
groups.
ON TARGET
Good Case Study In What To Do – Lafayette County
ON TARGET
Good Case Study In What To Do – Lafayette County
ON TARGET
Good Case Study In What To Do – Lafayette County
ON TARGET
Good Case Study In What To Do – MOFRW
Natural Partnerships and Sharing
ON TARGET
Ask
questions
and then
moderate.
Natural Partnerships and Sharing
ON TARGET
Take advice
and make
partnerships