Press Release

Despite evaluations, BrandTailors drops only 3% in 2009

Bucharest, July 7th 2010
Despite last year’s rumors that branding market is
going to drop 40% in 2010, BrandTailors ends
2009 with a 2.185.000 RON turnover, only 3%
below the level of 2008.

Beatrice Daniș
Managing Partner

The year 2009 started with a wage increase for every employee at BrandTailors, and continued with an approxi-
mately 120.000 euro investment in launching Community BrandTailors, the Digital Branding Department. At
the end of 2009, the salary budget registered a 38% growth in regard to 2008.

Despite the economical unfavorable premises, I decided to

increase the salary budget, in order to motivate the people which
Beatrice Daniș
are part of the team I manage, so they can work more efficiently. Managing Partner

The BrandTailors management team’s decisions were very productive. As a result, at the end of 2009 the
company had already developed a number of 25 projects for already existing clients or new contracted ones.
Last year, prestigious companies such as Albalact, Azuga Waters, Lactalis, Libarom Agri and Randler worked with
BrandTailors for complex branding projects.

Contrary to all estimations, in 2009 we achieved a big number of

projects for the FMCG industry, overcoming any other company in
the branding consultancy market. This aspect represents a
confirmation of the value we generate for our clients, especially in
Beatrice Daniș
the case of product branding projects. Managing Partner

In 2008, BrandTailors had a 19% market share, according to an analysis based on the financial data provided by
the Ministry of Finance. In 2009, as specialists estimate, BrandTailors’ market share will increase with at least
2-3%. The BrandTailors management team is also optimistic regarding the evolution of the company for 2010:

www.brandtailors.com
1/2
 I estimate a 15% turnover growth over 2009. Now we have a
number of 20 ongoing branding projects, and 3 important ones
were contracted in May. I am enthusiastic because this year we won
5 branding pitches for 4 new companies for BrandTailors, and this
Beatrice Daniș
happened in just half of year. Managing Partner

Follow us on LinkedIn

BrandTailors (www.brandtailors.com) is the strategic and brand design consultancy company that, in over 6 years of activity,
has developed lasting partnerships with reputable national and international companies such as: Cadbury, The Coca-Cola
Company, Unilever, Orkla Foods, Caroli Foods, Pambac, Ulker, Tiriac Holdings, Lagardère, GlaxoSmithKline, Star-Pepsico,
Intersnak, Dorna Lactate, Albalact, Prodlacta, Azuga Waters, Titan, 7Spice, Vrancart etc.

The effectiveness of strategic thinking and creative approach has been confirmed in over 90 large projects, during which the
team of BrandTailors consultants has proved their professionalism in providing services to create verbal and visual identity,
packaging design and communication materials, consultancy the evaluation and brand (re) defining, auditing and revitalizing
of organizational culture.

BrandTailors has redefined the standards in over 40 categories of products and services by developing projects to revitalize
numerous well-known brands such as: Kandia, Laura, Magura, ROM, Papi, Silvana, Ardealul, Wiesana, Tomi, Eurovita, Loteria
Română, Ana Holdings, Europa FM, Radio 21, Liberty Parade, Bankia, Class Living, UTV, Prodlacta, BCR Open Romani, Zuzu,
Fulga, Rarăul, Laptic LaDorna, LaDorna Lapte Proaspat, Prodlacta, Bankia, Perla Covasnei, Tasty, Eurovita, Star, Antena1,
Monsena and created success brand such as Vibe FM, Azuga Apa de Izvor, Grania, Gata, Flavora, Fulg De Vară, Cher Patissier,
Generis, Vertaria, Unlock Market Research, Active Watch, HapiHap. Grania, Gata, Planorama, Edenia, RoREN, JocoLoco and
Cher Patissier.

BrandTailors launched in June 2009 the Community BrandTailors Division - the first digital branding and digital brand
content consultancy in Romania.

Follow us on Twitter

15 Henri Coanda St, 1st Floor

010667, Bucharest–1
Phone: (+4)-031-620-84-84 www.brandtailors.com
Fax: (+4)-031-620-84-87 2/2