Advertisement and Public Relation

ADV-1
LIST OF ATTEMPTED QUESTIONS AND ANSWERS
Select The Blank

Question Organisations use a variety of spokespersons depending upon
the ________and the audience.
Correct Answer Message
Your Answer Message
Select The Blank

Question Fillers are material used to fill in the empty at the ________
minute.
Correct Answer Last
Your Answer Last
Match The Following

Question Correct Answer Your Answer
Reinforcement The audience should feel The audience should feel

confident of having made confident of having made
the purchases. the purchases.
Awareness The audience is made The audience is made
aware about the product aware about the product in
in the market. the market.
Preference The audience knows The audience knows about
about the product and the product and may not
may not consider buying consider buying it.
it.
Conviction The audience may be The audience may be
about to buy the product about to buy the product
Multiple Choice Single Answer

Question The PR pactitioner practises media relations for two purposes
one to send information and other to :-
Correct Answer Gather Information
Your Answer Gather Information

Question Persuasion is used to change or neutralise hostile :-
Correct Answer Opinion
Your Answer Opinion
Multiple Choice Multiple Answer

Question The designs elements comprises of
Correct Answer Lines & Colour , Shapes & Sounds , Space
Your Answer Lines & Colour , Shapes & Sounds , Space
True/False
Question Internet is part of electronic media
Correct Answer False
Your Answer True

Question The modern day advertising has its roots in
Correct Answer USA
Your Answer USA

Question Randy McCarthy worked for :-
Correct Answer Boise Statesman
Your Answer Boise Statesman

Question The catcholic Church reponded with its own counter reformation
by means of :-
Correct Answer Speeches , Books , Pamphlets
Your Answer Speeches , Books , Pamphlets
True/False
Question Very often the presence of a well known celebrity can liven up a
routine company function
Correct Answer True
Your Answer True
True/False
Question Tests were made on 9 million recalled capsules of J & J
Your Answer False

Question One can interact with PRO at the :-
Correct Answer Railway Station , Government Offices , Press
Your Answer Railway Station , Government Offices , Press

Question While scheduling the press conferences be aware of the :-
Correct Answer Media Deadlines
Your Answer Media Deadlines

Question Any message or suggested action must be compatible with
group values or :-
Correct Answer Beliefs
Your Answer Beliefs

Question SWOT stands for
Correct Answer Strengths & Weakness , Opportunities , Threats
Your Answer Threats , Strengths & Weakness , Opportunities

Question In nineteenth century food processing industry began famous
and reputed names which came into lime light were
Correct Answer Nestles , Cadburys , Kellogs
Your Answer Nestles , Cadburys , Kellogs

Question All the releases should start with a :-
Correct Answer Heading
Your Answer Heading

Select The Blank
Question Story-board corresponds to the layout which is illustrated
________
Correct Answer Frame by Frame
Your Answer Frame by Frame

Question People forget mistakes than brow beaten by
Correct Answer Cunning , Manipulative , Explanations
Your Answer Cunning , Manipulative , Explanations

Question Advertising research is an :-
Correct Answer Information Tool
Your Answer Information Tool
Select The Blank

Question Samples of new safety packaging were ________
Correct Answer Distributed
Your Answer Distributed
Select The Blank

Question All large companies develop a ________ identity manual
Correct Answer Corporate
Your Answer Corporate

Question When a mistake is been committed :-
Correct Answer Do not lie , Do not try to cover up things , Do not pretend to be
right
Your Answer Do not lie , Do not try to cover up things , Do not pretend to be
right

Question Advertsment actually grew up after the
Correct Answer Second World war.

Your Answer Second World war.
True/False
Question In the style always use a passive voice
Your Answer False
Match The Following

Agency Management Human Resources, Human Resources,

administration & finance administration & finance
Creative Services Art & copy functions by Art & copy functions by
Creative Director Creative Director
Planning Responsible for qualitative Responsible for qualitative
& quantitative research , & quantitative research ,
consumer usage etc. consumer usage etc.
Media Services Responsible for media Responsible for media
planning, media buying planning, media buying
and research and research

Correct Answer Second World War
Your Answer Second World War

Question Everyone has an image, an individual or an organization. The
question is, is it bad or
Correct Answer Good
Your Answer Good
Select The Blank

Question Luminaries help the launch of ________.
Correct Answer Apple
Your Answer Apple
True/False
Question The PR practiotioner is not responsible for any crisis in the
organization.
Your Answer False
Select The Blank

Question J & J also campaigns with the ________ .
Correct Answer Government
Your Answer Government
Select The Blank

Question Firestone used to sell millions of tyres at the rate of ________.
Correct Answer 50$
Your Answer 50$
Select The Blank

Question Johnson & Johnson shampoo for kids is an example of
________.
Correct Answer Demographic
Your Answer Demographic
Select The Blank

Question If you have a website include the ________ in your heading.
Correct Answer URL
Your Answer URL

Question The corporate identity is represented in form of
Correct Answer Letter Head , Business Cards , Brochure
Your Answer Letter Head , Business Cards , Brochure
True/False
Question The spokesperson should be Verbose.
Your Answer False

Question The communications department handled :-
Correct Answer Employee & Financial communications , Advertising , Media

Relations
Your Answer Employee & Financial communications , Advertising , Media
Relations

Question The Public Relations practitioner acts as a :-
Correct Answer Counsellor
Your Answer Counsellor

Question Marketing mix consists of
Correct Answer Product and Price , Promotion
Your Answer Product and Price , Promotion
Select The Blank

Question "People working with you" this means offering them Salary,
Promotions ________, and Training opportunities to motivate
them.
Correct Answer Perks
Your Answer Perks
True/False
Question In Mumbai there are reporters who specialize in stories relating
to the Government.
Your Answer False
True/False
Question The Body Copy consists of the main text.
Correct Answer True
Your Answer True

Question Choosing a city for press conference depends upon the level you
are working with :-
Correct Answer National , Regional , Business
Your Answer National , Regional , Business
True/False
Question Public relations does not have a strong industry association to
guide its growth in a controlled manner.
Correct Answer True
Your Answer False
Select The Blank

Question The The release should end with ' -30-' or ________
Correct Answer "****"
Your Answer "****"
True/False
Question Unfortunately statistics prove that more often it is the female
employees who get harassed by their male counterparts.
Correct Answer True
Your Answer True


Question The lesson learnt from Tylenol case was :-
Correct Answer Establishment of Media control , Open Communication policy ,

Adhering to companys policy regarding customer safety
Your Answer Establishment of Media control , How to solve the crisis , Open
Communication policy , Adhering to companys policy regarding
customer safety

Question Media relations are very important this is largely due to the vast
number of :-
Correct Answer Publications , Television & Radio Channels , Websites
Your Answer Publications , Television & Radio Channels , Websites ,

Advertisements

Question The invitation format should also cover :-
Correct Answer Why , How , What
Your Answer Why , How , What , Whose

Question Advertising is a
Correct Answer Communication tool
Your Answer Marketing tool
Select The Blank

Question If you do the right think you have to make sure that people
________ about it.
Correct Answer Hear
Your Answer Learn

Question By which sign the end of your release is marked ande which is
repeated several times?
Correct Answer ####
Your Answer ####

Question A crisis often gathers momentum with great :-
Correct Answer Rapidity
Your Answer Mistakes
Match The Following

Speakers on Radio & TV Showcase of Unique Media Community

abilities
Generating Publicity Good Work of Long term Business
Organization Strategy
Urgent Information to be Media Community Showcase of Unique
communicated abilities
Invite Speakers Long term Business Publicity
Strategy
Select The Blank

Question Traditionally the PR program is divided into ________.
Correct Answer Internal & External programs
Your Answer Management & Shareholders

Question Culture means
Correct Answer Values , Perception , Beliefs
Your Answer Values , Perception , Beliefs , Habits

Question The opening of American West provided many opportunities to
people to migrate to the west. Many of the legends and stories of
these people were told viz.
Correct Answer Buffalo Bill Cody , Wyatt Erap , Calamity Jane
Your Answer Wyatt Erap , Calamity Jane , Amos Kendall , Buffalo Bill Cody
Select The Blank

Question The religious public relations council is the ________
professional assocation of public Relationa proctioners in North
America.
Correct Answer Oldest
Your Answer Newly found
True/False
Question PR is committed to generate public understanding and goodwill
for an Organization.
Correct Answer True
Your Answer True
Select The Blank

Question Skilful media relations involves treading the fine line between
catering for the ________.
Correct Answer Organization
Your Answer Management

Question The design princples can been arranged by different elements
viz.
Correct Answer Balance , Proportion , Sequence
Your Answer Balance , Proportion , Sequence , Visual Effects
True/False
Question The art director and the copy writer work together as a team.
Correct Answer True
Your Answer True

Question There are three type of situtations in which you can paln an
interview with a journalist these are :-
Correct Answer Proactive , Reactive , Crisis
Your Answer Proactive , Reactive , Crisis , Informal
Match The Following

Pope Urban II 1095 1095
John Wycliffee 1351 1351

Pope Gregory XV 1622 1581
Stephen Langton 1215 1215

Question There is a fear which strikes people if they are told to write :-
Correct Answer An Assignment
Your Answer An Assignment
Select The Blank

Question It is very difficult to attribute a rise of sales due to ________
Correct Answer Advertising
Your Answer Advertising

Question In advertsement collateral material refers to
Correct Answer Product Leaflets , Brochures , Video Tapes
Your Answer Insertions , Brochures , Video Tapes , Product Leaflets
True/False
Question After three and half years another death occurred the vicitm was
60 years old woman from New York
Your Answer True

Question Public Relation practitioners play a dual role, they are advisiors
as well as :-
Correct Answer Counsellors
Your Answer Counsellors

Question Research planning includes
Correct Answer Designing a questionnaire , Data Collection , Tabulation,

Analysis and Results
Your Answer Designing a territory , Designing a questionnaire , Data
Collection , Tabulation, Analysis and Results
True/False
Question An average san diego used to handle 65 media enquiries every
day.
Your Answer True
True/False
Question India is the hope of free world.
Your Answer True

Question Marketing plan starts with:
Correct Answer Situation Analysis
Your Answer SWOT Analysis

Question Knowledge must be coupled with authority otherwise it loses :-
Correct Answer Credibility
Your Answer Credibility
True/False
Question The print media consists of newspaper and magzines.
Correct Answer True
Your Answer True

Question The study of persuasion was central to the education of the :-
Correct Answer Greeks
Your Answer Greeks
Select The Blank

Question The observers are paid to watch and ________
Correct Answer Write

Your Answer Give suggestions
Select The Blank

Question A product becomes a brand when the product delivers a
________
Correct Answer Functional Benefit
Your Answer Cost Benefit
True/False
Question The marketing mix consists of Product Place People and Price
Your Answer True

Question Advertisement is a communication in :-
Correct Answer Paid Form
Your Answer Two way Form

Question Crisis means an unexpected development that often frightens
the :-
Correct Answer Public
Your Answer Share Holder

Question The functions of an advertising agency are
Correct Answer Account Management , Planning, Creativity,Production , Media

and Agency Management
Your Answer Planning, Creativity,Production , Media and Agency
Management , After sales & Services Management

Question The buyers buy for business or non profit motives, these
consists of
Correct Answer Businesses , Government , Non-Government Organisation
Your Answer Businesses , Government , Non-Government Organisation ,

Corporates
Select The Blank

Question As world becomes a ________ place, where news travel with
great speed.
Correct Answer Smaller
Your Answer Bigger
True/False
Question Once you have invited the reporters there is no need to remind
them.
Your Answer True
True/False
Question The most important information is down the air.
Your Answer True
Select The Blank

Question It maddens reporters to spend time at a press conference when
they could have been given the same information in a ________.
Correct Answer Press release
Your Answer Press release
Select The Blank

Question The main step was to recall all ________ of tylenol.
Correct Answer Stocks
Your Answer Capsules
True/False
Question The famous research agencies in India are IMRB, ORG MARG
Correct Answer True
Your Answer True

Question For effective advertising one has to get it successful through :
Correct Answer Advertising Agency
Your Answer Advertising Agency

Question The feature story is valuable publicity tool and an idea vehicle for
helping people understand :-
Correct Answer How to choose , Buy , Use product or service
Your Answer How to choose , Buy , Use product or service , The material

Question The PR practitioner has to understand and be skilled in the
usage and application of all :-
Correct Answer Communication Media
Your Answer Advertisement Media
Select The Blank

Question Do not choose a location just because it has network affiliated
stations since the networks often do not use material from their
affiliates except for ________ and major crimes.
Correct Answer Disasters
Your Answer Lock outs

True/False
Question In Television advertising the sequence followed is Middle, End,
Beginning
Your Answer False
Select The Blank

Question The ________ guides cast members and manages the crew
during the shooting of the ad.
Correct Answer Director
Your Answer Assistant Director

Question The liability coverage takes care of :-
Correct Answer Loss of property , Medical Condition , Internal Harrasment in the

organization
Your Answer Fire , Loss of property , Medical Condition , Internal Harrasment
in the organization

Question Erik Thorvaldson discovered an uninhabited of ice and snow in
North :-
Correct Answer Atlantic
Your Answer Atlantic

Question While releasing the press release check for the
Correct Answer Headline , Double spaced , Avoided passive voice
Your Answer Headline , Double spaced , Avoided passive voice , Written in a

perfect square

Question In Egyptian era the Governments have always engaged in what
is known as :-
Correct Answer Public Information , Public Relations , Public Affairs
Your Answer Public Information , Public Relations , Public Affairs , Public

Comunicators
Question Advertising primarily reaches out to customer through :-
Correct Answer Print , Radio & TV , Internet
Your Answer Print , Radio & TV , Internet , Wall Paintings

Question Another internal roles of PR are that of :-
Correct Answer Teaching , Instructing Executives for clear writing , Effective

speaking
Your Answer Teaching , Instructing Executives for clear writing , Effective
speaking , Effective speeches to be given

Question The typed lines should be kept :-
Correct Answer 50 to 60 characters long
Your Answer 70 to 80 characters long

Question Those who work for the organization are called as :-
Correct Answer Internal Public
Your Answer Internal Public
Select The Blank

Question In the DAGMAR model it is based on the premise that there are
series of ________ steps through which a brand must climb.
Correct Answer Mental
Your Answer Eight
Select The Blank

Question Testimony means actual user share their________ in the form of
an ad.
Correct Answer Experience
Your Answer Experience
Select The Blank

Question Marketers uses the ________ startegy to optimise the use of
resources.
Correct Answer Segmentation
Your Answer Penetration

Question A PR practitioner have access to a lot of information and are
constantly in touch with news sources related to :-
Correct Answer Technology Advancements , Social Changes
Your Answer Technology Advancements , Social Changes , Financial

Changes , Political Changes
True/False
Question Over all 60 cities were selected for nation wide press conference
in J & J case.
Your Answer True
Select The Blank

Question Public ________ is stronger than legal right or miltary might.
Your Answer Opinion

Question In the publicity eras the nature of communiction was :-
Correct Answer One- way
Your Answer One- way
True/False
Question Research shows that 70% of buying decisions are made in store.
Correct Answer True
Your Answer True

Question The following "firsts" were observed during the period :-
Correct Answer 1900-1921
Your Answer 1900-1921

Question A brand is a valuable :-
Correct Answer Assest
Your Answer Assest
Select The Blank

Question The internal publication which was a 4 page news letter was
called as ________.
Correct Answer Update
Your Answer Feedback

Question The filler items should be in paragraph form with :-
Correct Answer Double Spaced margin , Typed , Typed on single page
Your Answer Double Spaced margin , Typed , Typed on single page , Typed
on both the pages

Question The term "Publics" means these are all those :-
Correct Answer People on whom the success or failuer depends
Your Answer People on whom the success or failuer depends

Question People are prone to forgive :-
Correct Answer Mistakes
True/False
Question John Wycliffee took his campaign for church to reform to the
people.
Correct Answer True
Your Answer True
Select The Blank

Question The words in your headings will usually be for ________ release
Correct Answer Immediate
Your Answer Immediate

Question These are Traditional Service Brands
Correct Answer Food World , Cox & Kings , FedEx
Your Answer Food World , Cox & Kings , FedEx , Coco Cola

Question The financial information can be reached by the way of :-
Correct Answer Annual General Report , Minutes of AGM , Quaterly Reports
Your Answer Annual General Report , Minutes of AGM , Quaterly Reports ,

Share Prices
Match The Following

Clarity of message Audience understands the Mass Media endorsements

message
Expert Communicator Mass Media Partial commitment
endorsements
Manipulation Techniques Illogical reasoning Illogical reasoning
Persuasive speaking Partial commitment Irrelevant evidence

Question People get involved with issues or pay attention to message that
appeal to their psychic or :-
Correct Answer Economic needs
Your Answer Esteem needs

Question The spokesperson should be :-
Correct Answer People friendly
Your Answer People friendly
Select The Blank

Question In green land ice melts for only a few________.
Correct Answer Months
Your Answer Months

Question A some what humorous detour on the road of Public Relation
history lies in :-
Correct Answer Exaggerations , Plausible , Real Estate promotion
Your Answer Exaggerations , Plausible , Real Estate promotion , Uninhabited

Question Pope Urban II used communication systems which involved :-
Correct Answer Writing , Word of Mouth , Slogans & Symbols
Your Answer Disrtibuting Handbills , Writing , Word of Mouth , Slogans &

Symbols

Question Invitations for press conferences should be always :-
Correct Answer Typed
Your Answer Typed

Question A brand is a :-
Correct Answer Name
Your Answer Name
True/False
Question J & J offered a reward of $200,000 for capturing the
perpetrators.
Your Answer True
True/False
Question The journalist can publish whatever he wants.
Your Answer True

Question A Public Relation professional who counted over 500 different
definitions for PR was known as :-
Correct Answer Rex Harlow
Your Answer Rex Harlow

Match The Following
Motivation Monetary, Emotional Monetary, Emotional

Return Return
External Public Media, Suppliers, Trade Long term associations
Associations
Advertisement To inform Potential buyers To remind the customers.
Maintaining Relationships Long term associations To inform Potential buyers

Question The San Diego & Electric company is a public utility company
that employees :-
Correct Answer 4700 employees
Your Answer 4700 employees

Question The history of public relations is linked with the growth and
maintenance of :-
Correct Answer Religion
Your Answer Religion

Question Public information came into the exsitence at the time of ancient
egyptians which are :-
Correct Answer 5000 years ago
Your Answer 4000 years ago
Select The Blank

Question The advocacy model was built during the middle of ________
century.
Correct Answer 20th
Your Answer 20th

Question Press releases are called :-
Correct Answer Publicity Program

Your Answer Publicity Program

Question The word "brand" has its origns in the word "brandr" which
means
Correct Answer Burn
Your Answer Burn

Question The Roman Emperor who used the technique of orchestrating
events when he blamed the burning of rome on the Christians
was known as :-
Correct Answer Nero
Your Answer Nero


Your Answer Assest
True/False
Your Answer False

Your Answer Product and Price , Place , Promotion

Question Choosing a city for press conference depends upon the level
you are working with :-
Your Answer National , Regional , Global
Select The Blank

Question For testing the advertisement, adveretisers uses ________
Correct Answer Focus Groups
Your Answer Target Audience
True/False
Question Corporate success depends on a workforce.
Your Answer True
Select The Blank

Question In communication process the source ________ the messages.
Correct Answer Encodes
Your Answer Encodes
True/False
Question The letter should be limited to 8 to 9 paragraphs
Your Answer False

right
right

Question Expert communicators use a number of devices such as :-
Correct Answer Drama , Statistics , Examples
Your Answer Drama , Examples , Shows

as well as :-
Match The Following

Sensory appeal Advertisements that have Advertisements that have

an effect on the five an effect on the five
senses senses
Price or Value appeal Promising the buyer that Promising the buyer that
the product is worth more the product is worth more
than money can buy than money can buy
Celebrity Appeal Using celebrities to Using celebrities to
endorse a product endorse a product
Testimonials Actual user shares his Actual user shares his
experience in the form of experience in the form of
testomony testomony

people to migrate to the west. Many of the legends and stories
of these people were told viz.
Your Answer Buffalo Bill Cody , Wyatt Erap , Calamity Jane
Select The Blank

Correct Answer 50$
Your Answer 50$

Question In every organisation there are requirements for the
management to communicate with different audiences this sort
of communication is called as :-
Correct Answer One to many communication
Your Answer One to many communication
Select The Blank

they could have been given the same information in a
________.
Your Answer Data Form

Question Advertisments in those days were laid out like our present day
Correct Answer Classified advertisment
Your Answer Classified advertisment

Your Answer Wisdom

Select The Blank
Question Planning & Implementation are the efforts done by the
organization to influence or ________ public Policy.
Correct Answer Change
Your Answer Improve
Select The Blank

Question The copywriter is responsible for writing the copy of the
advertisment in terms of ________
Correct Answer Words
Your Answer Graphics
True/False
Correct Answer True
Your Answer True
True/False
day.
Your Answer True

means
Correct Answer Burn
Your Answer Burn
True/False
Question The food processing industry began around eighteen century.
Your Answer True

Question The press kits desgined by Johnson & Johnson included :-
Correct Answer J & J history , Name of top people , Financial results
Your Answer J & J history , Financial results , How it went wrong
Match The Following

Action Plan Time bound Sales Time bound Sales

Promotion activities Promotion activities
Marketing Objectives Sales Target Sales Target
Marketing Strategy Market segment, target Market segment, target

audience audience
Marketing Mix Product, price, distribution Product, price, distribution
and promotion and promotion
True/False
Correct Answer True
Your Answer True

Your Answer Paid Form


organization
Your Answer Fire , Loss of property , Medical Condition
Select The Blank

Your Answer Days

Question The PR practitioner advises management on preparing the
policy frame works and also develops systems for
implementation, they also make sure that no job candidates are
discriminated against any particular
Correct Answer Caste , Race , Creed or Religious order
Your Answer Caste , Race , Creed or Religious order

Question Adams legacy also inculded :-
Correct Answer Newspaper essays , Speeches , Parades
Your Answer Posters , Newspaper essays , Speeches


Your Answer Values , Beliefs , Habits
Select The Blank

________ about it.
Correct Answer Hear
Your Answer Hear

Correct Answer USA
Your Answer USA
True/False
Question All advertisments are alike.
Your Answer False


Your Answer Safe guard the interest
True/False
Your Answer True

Question New releases do not have strong concluding :-
Correct Answer Paragraph
Your Answer Lines
Select The Blank


Question Eye-catching signs were painted on
Correct Answer Buildings
Your Answer Hoardings
Select The Blank

Question The ________ revolution led to number of inventions that had
an impact on communications.
Correct Answer Industrial
Your Answer Radio

Question Business magzines are categorised into the following :
Correct Answer Trade Publications , Industrial Magzines , Professional

Magzines
Your Answer Trade Publications , Industrial Magzines , Professional
Magzines
True/False
Correct Answer True
Your Answer True

Question For impact on communication the industrial revolution invented
the
Correct Answer Photography , Telephone , Telegraph
Your Answer Telephone , Telegraph , Television


Your Answer Assest
True/False
Your Answer False

Your Answer Product and Price , Place , Promotion

Select The Blank

Question For testing the advertisement, adveretisers uses ________
True/False
Your Answer True
Select The Blank

Question In communication process the source ________ the messages.
Correct Answer Encodes
Your Answer Encodes
True/False
Your Answer False

right
right

Your Answer Drama , Examples , Shows

as well as :-
Match The Following

Sensory appeal Advertisements that have Advertisements that have

an effect on the five an effect on the five
senses senses
Price or Value appeal Promising the buyer that Promising the buyer that
the product is worth more the product is worth more
than money can buy than money can buy
Celebrity Appeal Using celebrities to Using celebrities to
endorse a product endorse a product
Testimonials Actual user shares his Actual user shares his
experience in the form of experience in the form of
testomony testomony

Select The Blank

Correct Answer 50$
Your Answer 50$

Question In every organisation there are requirements for the
management to communicate with different audiences this sort
of communication is called as :-
Correct Answer One to many communication
Your Answer One to many communication
Select The Blank

they could have been given the same information in a
________.
Your Answer Data Form


Your Answer Wisdom

Select The Blank
Your Answer Improve
Select The Blank

Your Answer Graphics
True/False
Correct Answer True
Your Answer True
True/False
day.
Your Answer True

means
Correct Answer Burn
Your Answer Burn
True/False
Your Answer True

Your Answer J & J history , Financial results , How it went wrong
Match The Following

Action Plan Time bound Sales Time bound Sales

Promotion activities Promotion activities
Marketing Objectives Sales Target Sales Target
Marketing Strategy Market segment, target Market segment, target

audience audience
Marketing Mix Product, price, distribution Product, price, distribution
and promotion and promotion
True/False
Correct Answer True
Your Answer True



organization
Select The Blank

Your Answer Days


Your Answer Posters , Newspaper essays , Speeches


Your Answer Values , Beliefs , Habits
Select The Blank

________ about it.
Correct Answer Hear
Your Answer Hear

Correct Answer USA
Your Answer USA
True/False
Your Answer False


Your Answer Safe guard the interest
True/False
Your Answer True

Your Answer Lines
Select The Blank


Select The Blank

Question The ________ revolution led to number of inventions that had
an impact on communications.
Your Answer Radio


Magzines
Magzines
True/False
Correct Answer True
Your Answer True

the
Your Answer Telephone , Telegraph , Television

Adv. & PR assgn :01: Shagun
Correct Answer Brochures , Video Tapes , Product Leaflets
Your Answer Product Leaflets , Brochures , Video Tapes
Select The Blank

Question The ________ guides cast members and manages the crew during the
shooting of the ad.
Your Answer Director

Question The invitation format should also cover : -
Your Answer Why , How , What
True/False
Your Answer False

Question While designing the print of the ad the art director has to decide upon the
best format to
Correct Answer Communicate the message
Your Answer Print the message
Select The Blank

Correct Answer 50$
Your Answer 40$

Question The financial information can be reached by the way of :-
Correct Answer Annual General Report , Minutes of AGM , Quaterly Reports
Your Answer Annual General Report , Minutes of AGM , Quaterly Reports

1

Question The most persuasive messages are :-
Correct Answer Direct , Simply expressed , Contains one primary data
Your Answer Direct , Simply expressed , Text oriented

Correct Answer Do not pretend to be right , Do not lie , Do not try to cover up things
Your Answer Do not lie , Do not try to cover up things , Do not pretend to be right
True/False
Your Answer True
True/False
Your Answer True
Select The Blank

Question Marketers uses the ________ startegy to optimise the use of resources.
Correct Answer Segmentation
Your Answer Penetration

Question The PR practitioner has to understand and be skilled in the usage and
application of all :-
Your Answer Advertisement Media

Correct Answer USA
Your Answer USA
2
Question In nineteenth century food processing industry began famous and reputed
names which came into lime light were
Your Answer Cadburys , Kellogs , Nestles

Question The systematic method to choose the media vehicles is called as
Correct Answer Media Planning
Your Answer Media Buying
Select The Blank

Question The advantage of outdoor advertising is that, message is available for
________ hours.
Correct Answer 24
Your Answer 24
Select The Blank

Correct Answer URL
Your Answer URL
True/False
Question During the press conference it is advisible to only communicate the news it
should be one way communication.
Your Answer False

Your Answer Double Spaced margin , Typed
Select The Blank

Question In print media rates depends upon the size, Colour and ________
Correct Answer Position
Your Answer Position

3
True/False
Question Very often the presence of a well known celebrity can liven up a routine
company function
Correct Answer True
Your Answer False
Select The Blank

Question Th e advocacy model was built during the middle of ________ century.
Correct Answer 20th
Your Answer 20th

Your Answer Lines
Select The Blank

Question For holding a press conference invitations are to be sent and ________ has
to be selected.
Correct Answer Venue
Your Answer Venue

Question Newspaper advertising has the following advantages :
Correct Answer Market Penetration , Selectivity , Audience Involvement
Your Answer Market Penetration , Selectivity , Low cost to the audience.

Question Choosing a city for press conference depends upon the level you are working
with :-
Select The Blank

Question During the test revealed in J & J case, it was found that ________ capsules
contained Cyanide.
4
Correct Answer 75
Your Answer 75

Question The Body Copy is also called as
Correct Answer Main Text
Your Answer Main Text
Select The Blank


Question The advertising objective is a part of :
Correct Answer Long term objective
Your Answer Campaign based objective
True/False
Your Answer False

Question In modern working environment men & women work in close proximity
hence there is a possibility of some kind of :-
Correct Answer Attraction
Your Answer Disputes
True/False
Your Answer False
Match The Following

Advertising in eighties saw Address to specific consumers Address to specific consumers
The Beginning of Advertising Exchange of goods USA
5
Invention of the printing press Johann Gutenberg Johann Gutenberg
Advertsing of 1660 For toothpaste Exchange of goods
Select The Blank

True/False
Correct Answer True
Your Answer True
True/False
Question Many companies do not use symbols.
Correct Answer True
Your Answer False

Question The PR pactitioner practises media relations for two purposes one to send
information and other to :-
Your Answer Gather Information

Question The corporate identity of an organisation is sum of all :-
Correct Answer Visual cues
Your Answer Visual cues

Correct Answer Open Communication policy , Adhering to companys policy regarding

customer safety , Establishment of Media control
Your Answer Adhering to companys policy regarding customer safety , How to solv e the
crisis
True/False
Question The famous research agencies in India are IMRB, ORG MARG
Correct Answer True
Your Answer True
6
Match The Following
Motivation Monetary, Emotional Return Monetary, Emotional Return
External Public Media, Suppliers, Trade Media, Suppliers, Trade

Associations Associations
Advertisement To inform Potential buyers To inform Potential buyers
Maintaining Relationships Long term associations Long term associations

Correct Answer Account Management , Planning, Creativity,Production , Media and Agency

Management
Your Answer Planning, Creativity,Production , Media and Agency Management , After
sales & Services Management
7
Advert & Public Relations4
Marks : 2
5. The better informed employees are likely to spread damaging

misinformation.
True
False
11. The company suffered the financial crises.In this situation company was
barely trynig to stay afloat and neglected :-
a)
b)
c)
d)
Customer Relations
Customer
Investors
Share holders
Skilful media relations involves treading the fine line between catering for the
Sahre Holders Customers Organization Management.
Marks : 2
27. Check for the passage ways, door ways, and elevators large enough to
accommodate :-
a)
b)
c)
d)
Page 1
Bulky equipment
Technical Team
More journalists
TV crew
32. The buyers buy for business or non profit motives, these consists of
a)
b)
c)
d)
Businesses
Government
Non-Government Organisation
Corporates
43. The fundamental democracy that played a major role in the American
Campaign
True
False
46. People are prone to forgive :-
a)
b)
c)
d)
Mistakes
Faults
Crisis
Situations
Page 2
Match The Following

Advertising in eighties saw Address to specific consumers Address to specific

consumers
The Beginning of Advertising Exchange of goods Exchange of goods
Invention of the printing press Johann Gutenberg Johann Gutenberg
Advertsing of 1660 For toothpaste For toothpaste

Your Answer Cunning , Manipulative , Explanations

Your Answer Buildings
Select The Blank

Question Organisations use a variety of spokespersons depending upon the
________and the audience.
Your Answer Message
True/False
Correct Answer True
Your Answer True

Page 3

Question The Creative services department includes
Correct Answer Creative Director , Art Director , Copy Writer
Your Answer Art Director , Copy Writer , Media Planner
True/False
Your Answer False
Match The Following

Speakers on Radio & TV Showcase of Unique abilities Showcase of Unique

abilities
Generating Publicity Good Work of Organization Good Work of Organization
Urgent Information to be communicated Media Community Media

Community
Invite Speakers Long term Business Strategy Long term Business Strategy
True/False
perpetrators.
Your Answer True
True/False
Correct Answer True
Your Answer True
Select The Blank

Page 4
Correct Answer 50$
Your Answer 50$
True/False
Question Once you have invited the reporters there is no need to remind
them.
Your Answer True
Select The Blank

Your Answer Director

Your Answer Designing a questionnaire , Data Collection , Tabulation,

Question In nineteenth century food processing industry began famous and
reputed names which came into lime light were

True/False
Your Answer False

Question Acceptability is a strange thing some times a person may be
capable but not :-
Correct Answer Presentable
Page 5
Your Answer Presentable


Question The spokesperson should have following skills :-
Correct Answer Convincing & Inspiring , Good Orator , Able to address
gathering
Your Answer Convincing & Inspiring , Good Orator , Able to address
gathering
Select The Blank

Your Answer Change
Select The Blank

Question It is the PR practitioners task to ________ and enhance the
organisations reputation.
Correct Answer Protect
Your Answer Build
Select The Blank

Your Answer Words

Question In Egyptian era the Governments have always engaged in what is
known as :-
Correct Answer Public Relations , Public Affairs , Public Information
Your Answer Public Information , Public Relations , Public Affairs
Select The Blank

Question It is difficult task as it is peoples actions that builds or destroys
________ of an organization.
Correct Answer Reputation
Page 6
Your Answer Reputation
True/False
Question A journalist is a observer.
Correct Answer True
Your Answer False

Correct Answer USA
Your Answer USA

Question A crisis often gathers momentum with great :-
Correct Answer Rapidity
Your Answer Rapidity

Question A successful advertisment works when it fulfills desire and
Correct Answer Need
Your Answer Demand

Question All good companies have a manual of :-
Correct Answer Operations
Your Answer Operations

North :-
Your Answer America
Select The Blank

Question Sometimes female employees have to travel ________
Correct Answer Outstation
Your Answer Outstation

Your Answer Assest
Page 7
Select The Blank

Question In Retentive stage the product reaches its________ stage.
Correct Answer Maturity
Your Answer Maturity

Your Answer Product and Price , Promotion

the
Your Answer Photography , Telephone , Telegraph
True/False
Beginning
Your Answer False

Question Advertising primarily reaches out to customer through :-
Correct Answer Print , Radio & TV , Internet
Your Answer Wall Paintings

Select The Blank

Your Answer Opinion
True/False
Your Answer False
Page 8
True/False
Question The first advertisinment on A & F pears bought a picture tilted
"bubbles" was launched in 1886.
Correct Answer True
Your Answer True

Your Answer Technology Advancements , Social Changes
Select The Blank

they could have been given the same information in a ________.

Correct Answer Open Communication policy , Adhering to companys policy
regarding customer safety , Establishment of Media control
Your Answer Open Communication policy , Adhering to companys policy
Page 9
Select The Blank

Correct Answer URL
Your Answer URL
True/False
Beginning
Your Answer False

Your Answer Direct , Simply expressed

means
Correct Answer Burn
Your Answer Burn

people to migrate to the west. Many of the legends and stories of
these people were told viz.
True/False
Question Abraham Maslow was a great Philosopher.
Your Answer True

Correct Answer USA
Your Answer USA


Question Advertisment copy consists of the body copy, Slogans and
Correct Answer Head Line
Your Answer Head Line
Match The Following

Graphic element Geometric Pattern Geometric Pattern
Corporate Identity Souveniers Souveniers
Standardized colours Coco Cola Coco Cola
Founder Names IBM IBM

Question Pope Urban II used communication systems which involved :-
Correct Answer Word of Mouth , Slogans & Symbols , Writing
Your Answer Writing , Word of Mouth , Slogans & Symbols
True/False
Question FYI stands for For Your Information
Correct Answer True
Your Answer True
Select The Blank

Question All large companies develop a ________ identity manual
Correct Answer Corporate
Your Answer Corporate

Your Answer Cadburys , Kellogs
True/False
Correct Answer True
Your Answer True
True/False
Question Much of the communication research was related to the war time
interest in propaganda.
Correct Answer True
Your Answer True
True/False
Your Answer False

Your Answer News paper advertisment (Full, Half page)
True/False
Correct Answer True
Your Answer True

True/False
Your Answer False

right
right
True/False
Question India is the hope of free world.
Your Answer True

Your Answer Brochures , Video Tapes , Product Leaflets
Select The Blank

Question In print media rates depends upon the size, Colour and
________
Your Answer Position

Question While designing the print of the ad the art director has to decide
upon the best format to
Correct Answer Communicate the message
Your Answer Communicate the message
Match The Following

Advertising in eighties saw Address to specific USA

consumers
The Beginning of Exchange of goods Babylonian Clay tablet

Advertising
Invention of the printing Johann Gutenberg Johann Gutenberg
press
Advertsing of 1660 For toothpaste For toothpaste

Select The Blank

Question More and more people began to read newspaper and ________
Correct Answer Magzine
Your Answer Magzine
True/False
Question During the press conference it is advisible to only communicate
the news it should be one way communication.
Your Answer False
Select The Blank

Question Fillers are material used to fill in the empty at the ________
minute.
Correct Answer Last
Your Answer Last

Select The Blank

Select The Blank

Your Answer Organization
Select The Blank

Question The production department is responsible for ________ the
creative concepts.
Correct Answer Translating
Your Answer Producing

Select The Blank

Your Answer Words

history lies in :-
Correct Answer Exaggerations , Plausible , Real Estate promotion
Your Answer Exaggerations , Real Estate promotion

Question In DAGMAR model the different stages are:
Correct Answer Awareness , Comprehension , Conviction
Your Answer Awareness , Comprehension , Conviction

Question The feature story is valuable publicity tool and an idea vehicle for
helping people understand :-
Correct Answer How to choose , Buy , Use product or service
Your Answer How to choose , Buy , Use product or service

Question In a crisis, in management team, every person must be capable
of working under extreme :-
Correct Answer Pressure
Your Answer Pressure

Question The following "firsts" were observed during the period :-
Correct Answer 1900-1921
Your Answer 1900-1921

Question The various types of advertisments are
Correct Answer Consumer and Retail , National & International , End product or
Industrial
Your Answer Consumer and Retail , National & International , End product or
Industrial

Question The Body Copy is also called as
Correct Answer Main Text
Your Answer Main Text
True/False
Your Answer False
Select The Blank

Question Testimony means actual user share their________ in the form of
an ad.

Question By which sign the end of your release is marked ande which is
repeated several times?
Correct Answer ####
Your Answer ####

Question Public information came into the exsitence at the time of ancient
egyptians which are :-
Correct Answer 5000 years ago
Your Answer 4000 years ago

True/False
Your Answer True
Select The Blank

Your Answer US FD


Relations
Relations

Question A PR should always have a track of :-
Correct Answer Bottlenecks
Your Answer Quality of communication exchange

Your Answer Cunning , Manipulative , False Promises
Match The Following

Speakers on Radio & TV Showcase of Unique Showcase of Unique

abilities abilities
Generating Publicity Good Work of Good Work of
Organization Organization
Urgent Information to be Media Community Media Community
communicated
Invite Speakers Long term Business Long term Business
Strategy Strategy
Select The Blank


Question Who was CEO of The San Diego & Electric company?
Correct Answer Thomas Page
Your Answer Victor Newman
Select The Blank

True/False
Your Answer True

by means of :-
Correct Answer Books , Pamphlets , Speeches
True/False
Correct Answer True
Your Answer False


regarding customer safety , Establishment of Media control ,
How to solve the crisis
Select The Blank

________
Select The Blank

Your Answer Six

Question Marketing objectives are referred in terms of :
Correct Answer Sales
Your Answer Sales
True/False
Question Research shows that 70% of buying decisions are made in
store.
Correct Answer True
Your Answer True

Your Answer Difficult conditions

Your Answer Account Management , Planning, Creativity,Production , Media
True/False
Your Answer True

group values or :-
Your Answer Principals

True/False
Correct Answer True
Your Answer True


Your Answer Long term objective

Your Answer Mass Media
Select The Blank

________
Your Answer Number of words in the ad.
True/False
Question Erik Thovaldson named the island as greenland.
Correct Answer True
Your Answer True
Select The Blank

Your Answer ????
True/False
Correct Answer True
Your Answer True


Your Answer Press


Your Answer Technology Advancements , Social Changes , Political Changes
Select The Blank

Your Answer Opinion
True/False
Question A PR practitioner acts as a sensor of social change.
Correct Answer True
Your Answer False
Select The Blank

Question Cities where the local press usually gives a favourable
________ for press conference.
Correct Answer Coverage
Your Answer Coverage
Match The Following

Cadbury Product Brands Brand Image
NGOs Political Parties or Political Parties or

Educational Institutes Educational Institutes
Smirnoff, TATA, Ford Family Brands Creators Brands
Mercedes, Ponds Creators Brands Brand Identity

history lies in :-
Correct Answer Exaggerations , Real Estate promotion
Your Answer Plausible , Real Estate promotion , Uninhabited

Your Answer Proactive , Reactive , Crisis


Your Answer Designing a territory , Data Collection , Tabulation, Analysis and
Results

Your Answer Insertions , Video Tapes
True/False
Question A PR should have skills in making speeches.
Correct Answer True
Your Answer True
Select The Blank

Your Answer Facts

Question Advertising that is delivered directly to the consumer by mail
refers to
Correct Answer Direct Mail
Your Answer Speed Mail

Question A press conference should be called when there's a reason for
:-
Correct Answer Two way communication
Your Answer News to tell
Select The Blank



Question A number of activities at the community level that are practised
are :-
Correct Answer Cleaning up the neighbourhood , Providing Summer jobs for
youth , Practicing environment protection drives
Your Answer Organising Blood Camps , Practicing environment protection
drives , Cleaning up the neighbourhood

Question A crisis by its very nature comes :-
Correct Answer Unannounced
Your Answer Unannounced
True/False
Correct Answer True
Your Answer True

Question What should the feature story highlight?
Correct Answer Unkown facet , Product , Cause
Your Answer Unkown facet , Cause
True/False
Question Influencer acts as a consultant.
Correct Answer True
Your Answer True
Select The Blank

Question The ________ revolution led to number of inventions that had an
impact on communications.
Your Answer Industrial

Question Those who work for the organization are called as :-
Correct Answer Internal Public
Your Answer Internal Public
True/False
Your Answer True

Question The sole of the advertising is to :-
Correct Answer Sell
Your Answer Sell

Question A successful advertisment works when it fulfills desire and
Correct Answer Need
Your Answer Need
Match The Following

General Research Basic or Theortical Basic or Theortical

research research
Primary Research Fresh Data Fresh Data
Secondary Research Data already available Data already available
Customised Research Specific Research for Specific Research for

advertiser advertiser

Question Harvard college developed the first fund raising :-
Correct Answer Brochure
Your Answer Advertisement

True/False
Question After three and half years another death occurred the vicitm was
60 years old woman from New York
Your Answer True

Correct Answer Second World War
Your Answer Second World War


organization
True/False
perpetrators.
Your Answer True

Your Answer Strengths & Weakness , Opportunities , Threats

Question If press realeses are poorly written they will end up in the :-
Correct Answer Dustbin

Your Answer Garbage

Your Answer James Harvord

Question The rule in a crisis is that you cannot be handicapped by a lack
of :-
Correct Answer Infrastructure
Your Answer Infrastructure

Question The group to whom the advertisng message is communicated is
called as
Correct Answer Audience
Your Answer Audience

Your Answer J & J history , Name of top people , How it went wrong

Select The Blank

Question Johnson & Johnson shampoo for kids is an example of
________.
Correct Answer Demographic
Your Answer Demographic
Select The Blank

________
Your Answer Positioning Benefit
Select The Blank

Your Answer Urgent


Question It is universal preference that we like to hear the story from the :-
Correct Answer Horses mouth
Your Answer Horses mouth
True/False
Question Many companies do not use symbols.
Correct Answer True
Your Answer False
Select The Blank

Your Answer Words
Select The Blank

Question During the test revealed in J & J case, it was found that
________ capsules contained Cyanide.
Correct Answer 75
Your Answer 35
the
Your Answer Telegraph

Select The Blank

Your Answer Apple

Question Knowledge of group attitudes and beliefs helps the
communicator to tailor message that are :-
Correct Answer Salient , Answer a felt need , Logical course of action
Your Answer Salient , Answer a felt need , Analysing the facts
Select The Blank

Question Tapping groups attitudes is called as ________.
Correct Answer Channeling
Your Answer Channeling

Your Answer Why , How , What
True/False

Your Answer True
Select The Blank

America.
Your Answer Oldest
True/False
Question The better informed employees are likely to spread damaging
misinformation.
Your Answer False
True/False
Correct Answer True
Your Answer True
Select The Blank

Question It is difficult task as it is peoples actions that builds or destroys
________ of an organization.
Your Answer Image

True/False
Question Over all 60 cities were selected for nation wide press conference
in J & J case.
Your Answer True
Select The Blank

Your Answer Message
Match The Following

Direct mail Data Bases Data Bases
Transit Advertising Airport, Bus stand Airport, Bus stand
Cinema Advertisement In theatre ads (Cinema In theatre ads (Cinema

Ads) Ads)
Sales Promotion Sampling, Coupons Sampling, Coupons

Question Advertising is any paid form of non personal presentation and
promotion of ideas, goods, services by an
Correct Answer Identified sponsor
Your Answer Identified sponsor
True/False
Your Answer False
Select The Blank

Question For holding a press conference invitations are to be sent and
________ has to be selected.
Correct Answer Venue
Your Answer Venue

Question Persuasion is used to change or neutralise hostile :-
Your Answer Opinion

Question In Egyptian era the Governments have always engaged in what
is known as :-
Correct Answer Public Information , Public Relations , Public Affairs
Your Answer Public Information , Public Affairs , Public Comunicators

Correct Answer USA
Your Answer USA
Select The Blank

Your Answer Sahre Holders
Select The Blank

Question You may work within a ________ constrained by policies and
procedures.
Correct Answer Hierarchy
Your Answer Frame


Management

Question A corporate identity is very important part of the Company image
and
Correct Answer Communications
Your Answer Communications
True/False
Correct Answer True
Your Answer True

Correct Answer Trade Publications , Industrial Magzines , Professional Magzines
Your Answer Trade Publications , Industrial Magzines , Professional Magzines

Question The history of public relations is linked with the growth and
maintenance of :-
Correct Answer Religion
Your Answer Christan Era

Your Answer Lines & Colour , Shapes & Sounds , Graphics & Illustrations

Select The Blank

Your Answer Days
True/False
Your Answer True
Select The Blank

Your Answer Opinion
True/False
Your Answer False

Select The Blank

Your Answer Six

Your Answer Double Spaced margin , Typed
Select The Blank

Question Story-board corresponds to the layout which is illustrated
________
Your Answer Sequence by Sequence

Question While releasing the press release check for the
Correct Answer Headline , Double spaced , Avoided passive voice
Your Answer Headline , Avoided passive voice , Written in a perfect square

Question Advertising contributes to
Correct Answer Profits
Your Answer Increase in sales
Match The Following

Motivation Monetary, Emotional Monetary, Emotional

Return Return
External Public Media, Suppliers, Trade Media, Suppliers, Trade
Associations Associations
Advertisement To inform Potential buyers To inform Potential buyers
Maintaining Relationships Long term associations Long term associations
True/False
Question PR is committed to generate public understanding and goodwill
for an Organization.
Correct Answer True
Your Answer True

Question To become a good and well known Public Relation practitioner,
one should develop numerous :-
Correct Answer Skills
Your Answer Skills

Match The Following

Reinforcement The audience should feel Crisis Management

confident of having made
the purchases.
Awareness The audience is made The audience is made
aware about the product aware about the product in
in the market. the market.
Preference The audience knows The audience may be
about the product and about to buy the product
may not consider buying
it.
Conviction The audience may be The audience knows about
about to buy the product the product and may not
consider buying it.
Select The Blank




True/False
Your Answer True

Question A press conference should be called when there's a reason for :-
Your Answer Two way communication

Question These are Traditional Service Brands
Correct Answer Food World , Cox & Kings , FedEx
Your Answer Cox & Kings , FedEx , Coco Cola
Select The Blank

________ about it.
Correct Answer Hear
Your Answer Learn
True/False
Question A fact sheet runs into a single page
Your Answer False

Question Contribution is called
Correct Answer Return on Investment
Your Answer Return on Investment

Question The design princples can been arranged by different elements
viz.
Your Answer Proportion , Sequence , Visual Effects
True/False
Your Answer True

Question Check for the passage ways, door ways, and elevators large
enough to accommodate :-
Correct Answer Bulky equipment
Your Answer Bulky equipment

as well as :-

Question If press conference does not have the purpose it will result in
loss of :-

Your Answer Statistics , Examples
Select The Blank

Question The advantage of outdoor advertising is that, message is
available for ________ hours.
Correct Answer 24
Your Answer 24
True/False
Your Answer True

ADVERTISING AND PUBLIC RELATIONS
Select The Blank

Question Story-board corresponds to the layout which is
illustrated ________
Your Answer Frame by Frame

Question In a corporate identity if the building is
constructed of
granite and glass it sends out signals of :-
Correct Answer Prosperity & Competence
Your Answer Truth & Honest
Select The Blank

Question The words in your headings will usually be for
________
release
True/False
Question The first advertisinment on A & F pears bought a
picture
tilted "bubbles" was launched in 1886.
Correct Answer True
Your Answer True

Question Media relations are very important this is largely
due to
the vast number of :-
Correct Answer Publications , Television & Radio Channels ,
Websites
Your Answer Publications , Television & Radio Channels ,
Advertisements

Question A PR should be expert in analysing the media's :-
Correct Answer Strength & Weakness
Your Answer Merits & Demerits

Question Pope Urban II used communication systems which
involved :-
Correct Answer Writing , Word of Mouth , Slogans & Symbols
Your Answer Disrtibuting Handbills , Word of Mouth , Slogans &
Symbols

Question All good companies have a manual of :-
Correct Answer Operations
Your Answer Operations
Select The Blank
Question Organisations use a variety of spokespersons
depending
upon the ________and the audience.
Your Answer Message

Correct Answer Direct , Simply expressed , Contains one
primary data
Your Answer Direct , Simply expressed , Contains one primary
data
Select The Blank

Question It maddens reporters to spend time at a press
conference
when they could have been given the same information in a ________.
Select The Blank

Question Sometimes female employees have to travel ______ __
Correct Answer Outstation
Your Answer Abroad

Question A Public Relation professional who counted over 500
different definitions for PR was known as :-
Your Answer Rex Kirby

Question Erik Thorvaldson discovered an uninhabited of ice and
snow in North :-
Your Answer America
Match The Following

Information about working conditions Safety measures Safety
measures
Government Information efforts are to Eduacting the administrators
and bureaucrats Eduacting the administrators and bureaucrats
Coroporate success depends on workforce that believes in beign
treated fairly believes in beign treated fairly
Director of corporate communication Director of public Relations
Director of public Relations

Question It is universal preference that we like to hear the
story
from the :-
Correct Answer Horses mouth
Your Answer Horses mouth
True/False
Question The advertising plan basically focuses on Target,
Message
& Media
Correct Answer True
Your Answer True
Select The Blank

Your Answer Apple
True/False
perpetrators.
Your Answer True
Select The Blank

Question The video tele conference of J & J was of ________
minutes.
Correct Answer 90
Your Answer 90
Select The Blank

________
Your Answer Positioning Benefit

Select The Blank

Question It is difficult task as it is peoples actions that
builds
or destroys ________ of an organization.
Your Answer Reputation

Your Answer Lines & Colour , Shapes & Sounds , Space ,
Graphics &
Illustrations
True/False
Question The famous research agencies in India are IMRB, ORG
MARG
Correct Answer True
Your Answer True
True/False
Question In all press conferences there is a demonstration of
the
product.
Your Answer False
Select The Blank

Question For testing the advertisement, adveretisers uses
________

Your Answer One way Form

Question For impact on communication the industrial revolution
invented the
Correct Answer Telephone , Telegraph , Photography
Your Answer Photography , Telephone , Television

Your Answer Insertions , Brochures , Product Leaflets
Select The Blank

Question The production department is responsible for ________
the
creative concepts.
Correct Answer Translating
Your Answer Producing

Your Answer Government Offices , Press

Question In a crisis, in management team, every person must be
capable of working under extreme :-
Your Answer Pressure
True/False
Correct Answer True
Your Answer True

Question The San Diego & Electric company had placed order
with
certain :-
Correct Answer Arab companies
Your Answer Russian companies

Question The press kits desgined by Johnson & Johnson included
:-
Correct Answer J & J history , Name of top people , Financial
results
Your Answer J & J history , Financial results , How it went
wrong
Match The Following

Relationship Symmetrical Model Symmetrical Model
Publicity Press Agentry Model Grunig Model
Information Public Information Model Public Information Model
Advocacy Asymmetrical Model Asymmetrical Model

Your Answer Why , What , Whose

Question Public Relation practitioners play a dual role, they
are
advisiors as well as :-
True/False
Correct Answer True
Your Answer True

Your Answer Marketing Tool
True/False
Question Very often the presence of a well known celebrity can
liven up a routine company function
Correct Answer True
Your Answer True

Correct Answer Account Management , Planning,
Creativity,Production , Media and Agency Management
Management

Question In nineteenth century food processing industry began
famous and reputed names which came into lime light were
Your Answer Nestles , Cadburys , Coke
True/False
Question Over all 60 cities were selected for nation wide
press
conference in J & J case.
Your Answer True
True/False
Your Answer False

Question The PR practitioner advises management on preparing
the
policy frame works and also develops systems for implementation, they
also make sure that no job candidates are discriminated against any
particular

Question The advertising plan is a part of :
Correct Answer Marketing Plan
Your Answer Marketing Plan

Question If press realeses are poorly written they will end up in the :-
Correct Answer Dustbin
Your Answer Dustbin

Select The Blank

Question Tapping groups attitudes is called as ________.
Correct Answer Channeling
Your Answer Channeling

Question The sole of the advertising is to :-
Correct Answer Sell
Your Answer Sell

Question The Public Relations practitioner acts as a :-
Correct Answer Counsellor
Your Answer Counsellor

Your Answer Newspaper essays , Speeches , Parades
True/False
Your Answer False
True/False
Your Answer False
Select The Blank

Question Testimony means actual user share their________ in the form
of an ad.

Question Rahul Bajaj is not involved in day to day operation but still the
media wants to speak with him because in their eyes he is more
:-
Correct Answer Acceptable
Your Answer Acceptable

Question The design princples can been arranged by d ifferent elements
viz.
Your Answer Balance , Proportion , Sequence
Match The Following

Pope Urban II 1095 1095

John Wycliffee 1351 1351
Pope Gregory XV 1622 1622
Stephen Langton 1215 1215

North :-
Your Answer Atlantic

Question The buyers buy for business or non profit motives, these
consists of
Correct Answer Businesses , Government , Non-Government Organisation
Your Answer Businesses , Government , Non-Government Organisation

Your Answer Business , National , Regional
True/False
Your Answer False

Question Knowledge of group attitudes and beliefs helps the
communicator to tailor message that are :-
Correct Answer Salient , Answer a felt need , Logical course of action
Your Answer Salient , Answer a felt need , Logical course of action
Select The Blank

Question The advantage of outdoor advertising is that, message is
available for ________ hours.
Correct Answer 24
Your Answer 24
True/False
Your Answer False

Correct Answer USA
Your Answer USA
Select The Blank

Your Answer Mental
True/False
Correct Answer True
Your Answer True

Correct Answer Wyatt Erap , Calamity Jane , Buffalo Bill Cody
Select The Blank

Select The Blank

Question More and more people began to read newspaper and ________
Correct Answer Magzine
Your Answer Magzine
True/False
Correct Answer True
Your Answer True

True/False
Question In Mumbai there are reporters who specialize in stories relating
to the Government.
Your Answer False

Question The rule in a crisis is that you cannot be handicapped by a lack
of :-
Correct Answer Infrastructure
Your Answer Infrastructure

Your Answer J & J history , Name of top people , Financial results

Question Invitations for press conferences should be always :-
Correct Answer Typed
Your Answer Typed

True/False
Question Public relations does not have a strong industry association to
guide its growth in a controlled manner.
Correct Answer True
Your Answer True

Your Answer Strengths & Weakness , Opportunities , Threats
Select The Blank

Question As world becomes a ________ place, where news travel with
great speed.
Correct Answer Smaller
Your Answer Tiny
Select The Blank


Question In modern working environment men & women work in close
proximity hence there is a possibility of some kind of :-
Correct Answer Attraction
Your Answer Attraction

Your Answer Direct , Simply expressed , Contains one primary data
Select The Blank

Question "We very much prefer to see the ________ before they are
released", says an editor of an Popular Indian Computer
Publication.
Correct Answer Product
Your Answer Product
Match The Following

Media Strategy Determine Geographic Determine Geographic

spread spread
Print Media Newspapers & Magazines Newspapers & Magazines
Electronic Media Redio, Television Redio, Television
Media Objective Target Audience, Reach Target Audience, Reach &

& Frequency Frequency

Your Answer Information Tool
True/False
Your Answer False
Select The Blank

America.
Your Answer Oldest

Question Advertising is any paid form of non personal presentation and
promotion of ideas, goods, services by an
Correct Answer Identified sponsor
Your Answer Identified sponsor

Question The various types of advertisments are
Correct Answer Consumer and Retail , National & International , End product or
Industrial
Your Answer Consumer and Retail , National & International , End product or
Industrial


Magzines
Magzines
True/False
Your Answer False

True/False
Your Answer True
Select The Blank

Your Answer US FD


Relations
Relations


Match The Following


abilities abilities
Generating Publicity Good Work of Good Work of Organization
Organization
communicated
Strategy Strategy
Select The Blank


Select The Blank

True/False
Your Answer True

by means of :-
True/False
Correct Answer True
Your Answer False


Select The Blank

________
Select The Blank

Your Answer Six

Your Answer Sales
True/False
Correct Answer True
Your Answer True


True/False
Your Answer True

group values or :-

True/False
Correct Answer True
Your Answer True



Select The Blank

________
True/False
Correct Answer True
Your Answer True
Select The Blank

Your Answer ????
True/False
Correct Answer True
Your Answer True


Your Answer Press


Select The Blank

Your Answer Opinion
True/False
Correct Answer True
Your Answer False
Select The Blank

Question Cities where the local press usually gives a favourable ________
for press conference.
Match The Following



history lies in :-



Results

True/False
Correct Answer True
Your Answer True
Select The Blank

Your Answer Facts

refers to

Question A press conference should be called when there's a reason for :-
Select The Blank


True/False
Your Answer True
Select The Blank

Your Answer US FD


Relations
Relations


Match The Following


abilities abilities
Generating Publicity Good Work of Good Work of
Organization Organization
communicated
Strategy Strategy
Select The Blank


Select The Blank

True/False
Your Answer True

by means of :-
True/False
Correct Answer True
Your Answer False


Select The Blank

________
Select The Blank

Your Answer Six

Your Answer Sales
True/False
Question Research shows that 70% of buying decisions are made in
store.
Correct Answer True
Your Answer True


True/False
Your Answer True

group values or :-

True/False
Correct Answer True
Your Answer True



Select The Blank

________
True/False
Correct Answer True
Your Answer True
Select The Blank

Your Answer ????
True/False
Correct Answer True
Your Answer True


Your Answer Press


Select The Blank

Your Answer Opinion
True/False
Correct Answer True
Your Answer False
Select The Blank

Question Cities where the local press usually gives a favourable
________ for press conference.
Match The Following



history lies in :-



Results

True/False
Correct Answer True
Your Answer True
Select The Blank

Your Answer Facts

refers to

Question A press conference should be called when there's a reason for
:-
Select The Blank


Advertisement and Public Relation

Uploaded by

Document Information

Original Description:

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Advertisement and Public Relation

Uploaded by

Copyright:

Available Formats

ADV-1

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Select The Blank

Your Answer Message

Select The Blank

Your Answer Last

Match The Following

Reinforcement The audience should feel The audience should feel

Multiple Choice Single Answer

Your Answer Gather Information

Multiple Choice Single Answer

Your Answer Opinion

Multiple Choice Multiple Answer

Correct Answer Lines & Colour , Shapes & Sounds , Space

Your Answer Lines & Colour , Shapes & Sounds , Space

Correct Answer False

Your Answer True

Multiple Choice Single Answer

Correct Answer USA

Your Answer USA

Multiple Choice Single Answer

Correct Answer Boise Statesman

Your Answer Boise Statesman

Multiple Choice Multiple Answer

Your Answer Speeches , Books , Pamphlets

Your Answer True

Correct Answer False

Your Answer False

Multiple Choice Multiple Answer

Correct Answer Railway Station , Government Offices , Press

Your Answer Railway Station , Government Offices , Press

Multiple Choice Single Answer

Correct Answer Media Deadlines

Your Answer Media Deadlines

Multiple Choice Single Answer

Your Answer Beliefs

Multiple Choice Multiple Answer

Correct Answer Strengths & Weakness , Opportunities , Threats

Your Answer Threats , Strengths & Weakness , Opportunities

Multiple Choice Multiple Answer

Your Answer Nestles , Cadburys , Kellogs

Multiple Choice Single Answer

Correct Answer Heading

Your Answer Heading

Your Answer Frame by Frame

Multiple Choice Multiple Answer

Correct Answer Cunning , Manipulative , Explanations

Your Answer Cunning , Manipulative , Explanations

Multiple Choice Single Answer

Correct Answer Information Tool

Your Answer Information Tool

Select The Blank

Correct Answer Distributed

Your Answer Distributed

Select The Blank

Correct Answer Corporate

Your Answer Corporate

Multiple Choice Multiple Answer

Multiple Choice Single Answer

Correct Answer Second World war.

Correct Answer False

Your Answer False