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ADV-1

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Select The Blank


Question Organisations use a variety of spokespersons depending upon
the ________and the audience.
Correct Answer Message

Your Answer Message

Select The Blank


Question Fillers are material used to fill in the empty at the ________
minute.
Correct Answer Last

Your Answer Last

Match The Following


Question Correct Answer Your Answer

Reinforcement The audience should feel The audience should feel


confident of having made confident of having made
the purchases. the purchases.
Awareness The audience is made The audience is made
aware about the product aware about the product in
in the market. the market.
Preference The audience knows The audience knows about
about the product and the product and may not
may not consider buying consider buying it.
it.
Conviction The audience may be The audience may be
about to buy the product about to buy the product

Multiple Choice Single Answer


Question The PR pactitioner practises media relations for two purposes
one to send information and other to :-
Correct Answer Gather Information

Your Answer Gather Information

Multiple Choice Single Answer


Question Persuasion is used to change or neutralise hostile :-
Correct Answer Opinion

Your Answer Opinion

Multiple Choice Multiple Answer


Question The designs elements comprises of

Correct Answer Lines & Colour , Shapes & Sounds , Space

Your Answer Lines & Colour , Shapes & Sounds , Space

True/False
Question Internet is part of electronic media

Correct Answer False

Your Answer True

Multiple Choice Single Answer


Question The modern day advertising has its roots in

Correct Answer USA

Your Answer USA

Multiple Choice Single Answer


Question Randy McCarthy worked for :-

Correct Answer Boise Statesman

Your Answer Boise Statesman

Multiple Choice Multiple Answer


Question The catcholic Church reponded with its own counter reformation
by means of :-
Correct Answer Speeches , Books , Pamphlets

Your Answer Speeches , Books , Pamphlets

True/False
Question Very often the presence of a well known celebrity can liven up a
routine company function
Correct Answer True

Your Answer True

True/False
Question Tests were made on 9 million recalled capsules of J & J

Correct Answer False

Your Answer False

Multiple Choice Multiple Answer


Question One can interact with PRO at the :-

Correct Answer Railway Station , Government Offices , Press

Your Answer Railway Station , Government Offices , Press

Multiple Choice Single Answer


Question While scheduling the press conferences be aware of the :-

Correct Answer Media Deadlines

Your Answer Media Deadlines

Multiple Choice Single Answer


Question Any message or suggested action must be compatible with
group values or :-
Correct Answer Beliefs

Your Answer Beliefs

Multiple Choice Multiple Answer


Question SWOT stands for

Correct Answer Strengths & Weakness , Opportunities , Threats

Your Answer Threats , Strengths & Weakness , Opportunities

Multiple Choice Multiple Answer


Question In nineteenth century food processing industry began famous
and reputed names which came into lime light were
Correct Answer Nestles , Cadburys , Kellogs

Your Answer Nestles , Cadburys , Kellogs

Multiple Choice Single Answer


Question All the releases should start with a :-

Correct Answer Heading

Your Answer Heading


Select The Blank
Question Story-board corresponds to the layout which is illustrated
________
Correct Answer Frame by Frame

Your Answer Frame by Frame

Multiple Choice Multiple Answer


Question People forget mistakes than brow beaten by

Correct Answer Cunning , Manipulative , Explanations

Your Answer Cunning , Manipulative , Explanations

Multiple Choice Single Answer


Question Advertising research is an :-

Correct Answer Information Tool

Your Answer Information Tool

Select The Blank


Question Samples of new safety packaging were ________

Correct Answer Distributed

Your Answer Distributed

Select The Blank


Question All large companies develop a ________ identity manual

Correct Answer Corporate

Your Answer Corporate

Multiple Choice Multiple Answer


Question When a mistake is been committed :-

Correct Answer Do not lie , Do not try to cover up things , Do not pretend to be
right
Your Answer Do not lie , Do not try to cover up things , Do not pretend to be
right

Multiple Choice Single Answer


Question Advertsment actually grew up after the

Correct Answer Second World war.


Your Answer Second World war.

True/False
Question In the style always use a passive voice

Correct Answer False

Your Answer False

Match The Following


Question Correct Answer Your Answer

Agency Management Human Resources, Human Resources,


administration & finance administration & finance
Creative Services Art & copy functions by Art & copy functions by
Creative Director Creative Director
Planning Responsible for qualitative Responsible for qualitative
& quantitative research , & quantitative research ,
consumer usage etc. consumer usage etc.
Media Services Responsible for media Responsible for media
planning, media buying planning, media buying
and research and research

Multiple Choice Single Answer


Question Advertsment actually grew up after the

Correct Answer Second World War

Your Answer Second World War

Multiple Choice Single Answer


Question Everyone has an image, an individual or an organization. The
question is, is it bad or
Correct Answer Good

Your Answer Good

Select The Blank


Question Luminaries help the launch of ________.

Correct Answer Apple

Your Answer Apple

True/False
Question The PR practiotioner is not responsible for any crisis in the
organization.
Correct Answer False

Your Answer False

Select The Blank


Question J & J also campaigns with the ________ .

Correct Answer Government

Your Answer Government

Select The Blank


Question Firestone used to sell millions of tyres at the rate of ________.

Correct Answer 50$

Your Answer 50$

Select The Blank


Question Johnson & Johnson shampoo for kids is an example of
________.
Correct Answer Demographic

Your Answer Demographic

Select The Blank


Question If you have a website include the ________ in your heading.

Correct Answer URL

Your Answer URL

Multiple Choice Multiple Answer


Question The corporate identity is represented in form of

Correct Answer Letter Head , Business Cards , Brochure

Your Answer Letter Head , Business Cards , Brochure

True/False
Question The spokesperson should be Verbose.

Correct Answer False

Your Answer False


Multiple Choice Multiple Answer
Question The communications department handled :-

Correct Answer Employee & Financial communications , Advertising , Media


Relations
Your Answer Employee & Financial communications , Advertising , Media
Relations

Multiple Choice Single Answer


Question The Public Relations practitioner acts as a :-

Correct Answer Counsellor

Your Answer Counsellor

Multiple Choice Multiple Answer


Question Marketing mix consists of

Correct Answer Product and Price , Promotion

Your Answer Product and Price , Promotion

Select The Blank


Question "People working with you" this means offering them Salary,
Promotions ________, and Training opportunities to motivate
them.
Correct Answer Perks

Your Answer Perks

True/False
Question In Mumbai there are reporters who specialize in stories relating
to the Government.
Correct Answer False

Your Answer False

True/False
Question The Body Copy consists of the main text.

Correct Answer True

Your Answer True

Multiple Choice Multiple Answer


Question Choosing a city for press conference depends upon the level you
are working with :-
Correct Answer National , Regional , Business

Your Answer National , Regional , Business

True/False
Question Public relations does not have a strong industry association to
guide its growth in a controlled manner.
Correct Answer True

Your Answer False

Select The Blank


Question The The release should end with ' -30-' or ________

Correct Answer "****"

Your Answer "****"

True/False
Question Unfortunately statistics prove that more often it is the female
employees who get harassed by their male counterparts.
Correct Answer True

Your Answer True


LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Multiple Choice Multiple Answer


Question The lesson learnt from Tylenol case was :-

Correct Answer Establishment of Media control , Open Communication policy ,


Adhering to companys policy regarding customer safety
Your Answer Establishment of Media control , How to solve the crisis , Open
Communication policy , Adhering to companys policy regarding
customer safety

Multiple Choice Multiple Answer


Question Media relations are very important this is largely due to the vast
number of :-
Correct Answer Publications , Television & Radio Channels , Websites

Your Answer Publications , Television & Radio Channels , Websites ,


Advertisements

Multiple Choice Multiple Answer


Question The invitation format should also cover :-

Correct Answer Why , How , What

Your Answer Why , How , What , Whose

Multiple Choice Single Answer


Question Advertising is a

Correct Answer Communication tool

Your Answer Marketing tool

Select The Blank


Question If you do the right think you have to make sure that people
________ about it.
Correct Answer Hear

Your Answer Learn

Multiple Choice Single Answer


Question By which sign the end of your release is marked ande which is
repeated several times?
Correct Answer ####

Your Answer ####


Multiple Choice Single Answer
Question A crisis often gathers momentum with great :-

Correct Answer Rapidity

Your Answer Mistakes

Match The Following


Question Correct Answer Your Answer

Speakers on Radio & TV Showcase of Unique Media Community


abilities
Generating Publicity Good Work of Long term Business
Organization Strategy
Urgent Information to be Media Community Showcase of Unique
communicated abilities
Invite Speakers Long term Business Publicity
Strategy

Select The Blank


Question Traditionally the PR program is divided into ________.

Correct Answer Internal & External programs

Your Answer Management & Shareholders

Multiple Choice Multiple Answer


Question Culture means

Correct Answer Values , Perception , Beliefs

Your Answer Values , Perception , Beliefs , Habits

Multiple Choice Multiple Answer


Question The opening of American West provided many opportunities to
people to migrate to the west. Many of the legends and stories of
these people were told viz.
Correct Answer Buffalo Bill Cody , Wyatt Erap , Calamity Jane

Your Answer Wyatt Erap , Calamity Jane , Amos Kendall , Buffalo Bill Cody

Select The Blank


Question The religious public relations council is the ________
professional assocation of public Relationa proctioners in North
America.
Correct Answer Oldest

Your Answer Newly found

True/False
Question PR is committed to generate public understanding and goodwill
for an Organization.
Correct Answer True

Your Answer True

Select The Blank


Question Skilful media relations involves treading the fine line between
catering for the ________.
Correct Answer Organization

Your Answer Management

Multiple Choice Multiple Answer


Question The design princples can been arranged by different elements
viz.
Correct Answer Balance , Proportion , Sequence

Your Answer Balance , Proportion , Sequence , Visual Effects

True/False
Question The art director and the copy writer work together as a team.

Correct Answer True

Your Answer True

Multiple Choice Multiple Answer


Question There are three type of situtations in which you can paln an
interview with a journalist these are :-
Correct Answer Proactive , Reactive , Crisis

Your Answer Proactive , Reactive , Crisis , Informal

Match The Following


Question Correct Answer Your Answer

Pope Urban II 1095 1095

John Wycliffee 1351 1351


Pope Gregory XV 1622 1581

Stephen Langton 1215 1215

Multiple Choice Single Answer


Question There is a fear which strikes people if they are told to write :-

Correct Answer An Assignment

Your Answer An Assignment

Select The Blank


Question It is very difficult to attribute a rise of sales due to ________

Correct Answer Advertising

Your Answer Advertising

Multiple Choice Multiple Answer


Question In advertsement collateral material refers to

Correct Answer Product Leaflets , Brochures , Video Tapes

Your Answer Insertions , Brochures , Video Tapes , Product Leaflets

True/False
Question After three and half years another death occurred the vicitm was
60 years old woman from New York
Correct Answer False

Your Answer True

Multiple Choice Single Answer


Question Public Relation practitioners play a dual role, they are advisiors
as well as :-
Correct Answer Counsellors

Your Answer Counsellors

Multiple Choice Multiple Answer


Question Research planning includes

Correct Answer Designing a questionnaire , Data Collection , Tabulation,


Analysis and Results
Your Answer Designing a territory , Designing a questionnaire , Data
Collection , Tabulation, Analysis and Results
True/False
Question An average san diego used to handle 65 media enquiries every
day.
Correct Answer False

Your Answer True

True/False
Question India is the hope of free world.

Correct Answer False

Your Answer True

Multiple Choice Single Answer


Question Marketing plan starts with:

Correct Answer Situation Analysis

Your Answer SWOT Analysis

Multiple Choice Single Answer


Question Knowledge must be coupled with authority otherwise it loses :-

Correct Answer Credibility

Your Answer Credibility

True/False
Question The print media consists of newspaper and magzines.

Correct Answer True

Your Answer True

Multiple Choice Single Answer


Question The study of persuasion was central to the education of the :-

Correct Answer Greeks

Your Answer Greeks

Select The Blank


Question The observers are paid to watch and ________

Correct Answer Write


Your Answer Give suggestions

Select The Blank


Question A product becomes a brand when the product delivers a
________
Correct Answer Functional Benefit

Your Answer Cost Benefit

True/False
Question The marketing mix consists of Product Place People and Price

Correct Answer False

Your Answer True

Multiple Choice Single Answer


Question Advertisement is a communication in :-

Correct Answer Paid Form

Your Answer Two way Form

Multiple Choice Single Answer


Question Crisis means an unexpected development that often frightens
the :-
Correct Answer Public

Your Answer Share Holder

Multiple Choice Multiple Answer


Question The functions of an advertising agency are

Correct Answer Account Management , Planning, Creativity,Production , Media


and Agency Management
Your Answer Planning, Creativity,Production , Media and Agency
Management , After sales & Services Management

Multiple Choice Multiple Answer


Question The buyers buy for business or non profit motives, these
consists of
Correct Answer Businesses , Government , Non-Government Organisation

Your Answer Businesses , Government , Non-Government Organisation ,


Corporates

Select The Blank


Question As world becomes a ________ place, where news travel with
great speed.
Correct Answer Smaller

Your Answer Bigger

True/False
Question Once you have invited the reporters there is no need to remind
them.
Correct Answer False

Your Answer True

True/False
Question The most important information is down the air.

Correct Answer False

Your Answer True

Select The Blank


Question It maddens reporters to spend time at a press conference when
they could have been given the same information in a ________.
Correct Answer Press release

Your Answer Press release

Select The Blank


Question The main step was to recall all ________ of tylenol.

Correct Answer Stocks

Your Answer Capsules

True/False
Question The famous research agencies in India are IMRB, ORG MARG

Correct Answer True

Your Answer True

Multiple Choice Single Answer


Question For effective advertising one has to get it successful through :

Correct Answer Advertising Agency

Your Answer Advertising Agency


Multiple Choice Multiple Answer
Question The feature story is valuable publicity tool and an idea vehicle for
helping people understand :-
Correct Answer How to choose , Buy , Use product or service

Your Answer How to choose , Buy , Use product or service , The material

Multiple Choice Single Answer


Question The PR practitioner has to understand and be skilled in the
usage and application of all :-
Correct Answer Communication Media

Your Answer Advertisement Media

Select The Blank


Question Do not choose a location just because it has network affiliated
stations since the networks often do not use material from their
affiliates except for ________ and major crimes.
Correct Answer Disasters

Your Answer Lock outs


LIST OF ATTEMPTED QUESTIONS AND ANSWERS

True/False
Question In Television advertising the sequence followed is Middle, End,
Beginning
Correct Answer False

Your Answer False

Select The Blank


Question The ________ guides cast members and manages the crew
during the shooting of the ad.
Correct Answer Director

Your Answer Assistant Director

Multiple Choice Multiple Answer


Question The liability coverage takes care of :-

Correct Answer Loss of property , Medical Condition , Internal Harrasment in the


organization
Your Answer Fire , Loss of property , Medical Condition , Internal Harrasment
in the organization

Multiple Choice Single Answer


Question Erik Thorvaldson discovered an uninhabited of ice and snow in
North :-
Correct Answer Atlantic

Your Answer Atlantic

Multiple Choice Multiple Answer


Question While releasing the press release check for the

Correct Answer Headline , Double spaced , Avoided passive voice

Your Answer Headline , Double spaced , Avoided passive voice , Written in a


perfect square

Multiple Choice Multiple Answer


Question In Egyptian era the Governments have always engaged in what
is known as :-
Correct Answer Public Information , Public Relations , Public Affairs

Your Answer Public Information , Public Relations , Public Affairs , Public


Comunicators
Multiple Choice Multiple Answer
Question Advertising primarily reaches out to customer through :-

Correct Answer Print , Radio & TV , Internet

Your Answer Print , Radio & TV , Internet , Wall Paintings

Multiple Choice Multiple Answer


Question Another internal roles of PR are that of :-

Correct Answer Teaching , Instructing Executives for clear writing , Effective


speaking
Your Answer Teaching , Instructing Executives for clear writing , Effective
speaking , Effective speeches to be given

Multiple Choice Single Answer


Question The typed lines should be kept :-

Correct Answer 50 to 60 characters long

Your Answer 70 to 80 characters long

Multiple Choice Single Answer


Question Those who work for the organization are called as :-

Correct Answer Internal Public

Your Answer Internal Public

Select The Blank


Question In the DAGMAR model it is based on the premise that there are
series of ________ steps through which a brand must climb.
Correct Answer Mental

Your Answer Eight

Select The Blank


Question Testimony means actual user share their________ in the form of
an ad.
Correct Answer Experience

Your Answer Experience

Select The Blank


Question Marketers uses the ________ startegy to optimise the use of
resources.
Correct Answer Segmentation
Your Answer Penetration

Multiple Choice Multiple Answer


Question A PR practitioner have access to a lot of information and are
constantly in touch with news sources related to :-
Correct Answer Technology Advancements , Social Changes

Your Answer Technology Advancements , Social Changes , Financial


Changes , Political Changes

True/False
Question Over all 60 cities were selected for nation wide press conference
in J & J case.
Correct Answer False

Your Answer True

Select The Blank


Question Public ________ is stronger than legal right or miltary might.

Correct Answer Opinion

Your Answer Opinion

Multiple Choice Single Answer


Question In the publicity eras the nature of communiction was :-

Correct Answer One- way

Your Answer One- way

True/False
Question Research shows that 70% of buying decisions are made in store.

Correct Answer True

Your Answer True

Multiple Choice Single Answer


Question The following "firsts" were observed during the period :-

Correct Answer 1900-1921

Your Answer 1900-1921

Multiple Choice Single Answer


Question A brand is a valuable :-
Correct Answer Assest

Your Answer Assest

Select The Blank


Question The internal publication which was a 4 page news letter was
called as ________.
Correct Answer Update

Your Answer Feedback

Multiple Choice Multiple Answer


Question The filler items should be in paragraph form with :-

Correct Answer Double Spaced margin , Typed , Typed on single page

Your Answer Double Spaced margin , Typed , Typed on single page , Typed
on both the pages

Multiple Choice Single Answer


Question The term "Publics" means these are all those :-

Correct Answer People on whom the success or failuer depends

Your Answer People on whom the success or failuer depends

Multiple Choice Single Answer


Question People are prone to forgive :-

Correct Answer Mistakes

Your Answer Mistakes

True/False
Question John Wycliffee took his campaign for church to reform to the
people.
Correct Answer True

Your Answer True

Select The Blank


Question The words in your headings will usually be for ________ release

Correct Answer Immediate

Your Answer Immediate

Multiple Choice Multiple Answer


Question These are Traditional Service Brands

Correct Answer Food World , Cox & Kings , FedEx

Your Answer Food World , Cox & Kings , FedEx , Coco Cola

Multiple Choice Multiple Answer


Question The financial information can be reached by the way of :-

Correct Answer Annual General Report , Minutes of AGM , Quaterly Reports

Your Answer Annual General Report , Minutes of AGM , Quaterly Reports ,


Share Prices

Match The Following


Question Correct Answer Your Answer

Clarity of message Audience understands the Mass Media endorsements


message
Expert Communicator Mass Media Partial commitment
endorsements
Manipulation Techniques Illogical reasoning Illogical reasoning

Persuasive speaking Partial commitment Irrelevant evidence

Multiple Choice Single Answer


Question People get involved with issues or pay attention to message that
appeal to their psychic or :-
Correct Answer Economic needs

Your Answer Esteem needs

Multiple Choice Single Answer


Question The spokesperson should be :-

Correct Answer People friendly

Your Answer People friendly

Select The Blank


Question In green land ice melts for only a few________.

Correct Answer Months

Your Answer Months

Multiple Choice Multiple Answer


Question A some what humorous detour on the road of Public Relation
history lies in :-
Correct Answer Exaggerations , Plausible , Real Estate promotion

Your Answer Exaggerations , Plausible , Real Estate promotion , Uninhabited

Multiple Choice Multiple Answer


Question Pope Urban II used communication systems which involved :-

Correct Answer Writing , Word of Mouth , Slogans & Symbols

Your Answer Disrtibuting Handbills , Writing , Word of Mouth , Slogans &


Symbols

Multiple Choice Single Answer


Question Invitations for press conferences should be always :-

Correct Answer Typed

Your Answer Typed

Multiple Choice Single Answer


Question A brand is a :-

Correct Answer Name

Your Answer Name

True/False
Question J & J offered a reward of $200,000 for capturing the
perpetrators.
Correct Answer False

Your Answer True

True/False
Question The journalist can publish whatever he wants.

Correct Answer False

Your Answer True

Multiple Choice Single Answer


Question A Public Relation professional who counted over 500 different
definitions for PR was known as :-
Correct Answer Rex Harlow

Your Answer Rex Harlow


Match The Following
Question Correct Answer Your Answer

Motivation Monetary, Emotional Monetary, Emotional


Return Return
External Public Media, Suppliers, Trade Long term associations
Associations
Advertisement To inform Potential buyers To remind the customers.

Maintaining Relationships Long term associations To inform Potential buyers

Multiple Choice Single Answer


Question The San Diego & Electric company is a public utility company
that employees :-
Correct Answer 4700 employees

Your Answer 4700 employees

Multiple Choice Single Answer


Question The history of public relations is linked with the growth and
maintenance of :-
Correct Answer Religion

Your Answer Religion

Multiple Choice Single Answer


Question Public information came into the exsitence at the time of ancient
egyptians which are :-
Correct Answer 5000 years ago

Your Answer 4000 years ago

Select The Blank


Question The advocacy model was built during the middle of ________
century.
Correct Answer 20th

Your Answer 20th

Multiple Choice Single Answer


Question Press releases are called :-

Correct Answer Publicity Program


Your Answer Publicity Program

Multiple Choice Single Answer


Question The word "brand" has its origns in the word "brandr" which
means
Correct Answer Burn

Your Answer Burn

Multiple Choice Single Answer


Question The Roman Emperor who used the technique of orchestrating
events when he blamed the burning of rome on the Christians
was known as :-
Correct Answer Nero

Your Answer Nero


LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Multiple Choice Single Answer


Question A brand is a valuable :-

Correct Answer Assest

Your Answer Assest

True/False
Question The journalist can publish whatever he wants.

Correct Answer False

Your Answer False

Multiple Choice Multiple Answer


Question Marketing mix consists of

Correct Answer Product and Price , Promotion

Your Answer Product and Price , Place , Promotion

Multiple Choice Multiple Answer


Question Choosing a city for press conference depends upon the level
you are working with :-
Correct Answer National , Regional , Business

Your Answer National , Regional , Global

Select The Blank


Question For testing the advertisement, adveretisers uses ________

Correct Answer Focus Groups

Your Answer Target Audience

True/False
Question Corporate success depends on a workforce.

Correct Answer False

Your Answer True

Select The Blank


Question In communication process the source ________ the messages.

Correct Answer Encodes

Your Answer Encodes

True/False
Question The letter should be limited to 8 to 9 paragraphs

Correct Answer False

Your Answer False

Multiple Choice Multiple Answer


Question When a mistake is been committed :-

Correct Answer Do not lie , Do not try to cover up things , Do not pretend to be
right
Your Answer Do not lie , Do not try to cover up things , Do not pretend to be
right

Multiple Choice Multiple Answer


Question Expert communicators use a number of devices such as :-

Correct Answer Drama , Statistics , Examples

Your Answer Drama , Examples , Shows

Multiple Choice Single Answer


Question Public Relation practitioners play a dual role, they are advisiors
as well as :-
Correct Answer Counsellors

Your Answer Counsellors

Match The Following


Question Correct Answer Your Answer

Sensory appeal Advertisements that have Advertisements that have


an effect on the five an effect on the five
senses senses
Price or Value appeal Promising the buyer that Promising the buyer that
the product is worth more the product is worth more
than money can buy than money can buy
Celebrity Appeal Using celebrities to Using celebrities to
endorse a product endorse a product
Testimonials Actual user shares his Actual user shares his
experience in the form of experience in the form of
testomony testomony

Multiple Choice Multiple Answer


Question The opening of American West provided many opportunities to
people to migrate to the west. Many of the legends and stories
of these people were told viz.
Correct Answer Buffalo Bill Cody , Wyatt Erap , Calamity Jane

Your Answer Buffalo Bill Cody , Wyatt Erap , Calamity Jane

Select The Blank


Question Firestone used to sell millions of tyres at the rate of ________.

Correct Answer 50$

Your Answer 50$

Multiple Choice Single Answer


Question In every organisation there are requirements for the
management to communicate with different audiences this sort
of communication is called as :-
Correct Answer One to many communication

Your Answer One to many communication

Select The Blank


Question It maddens reporters to spend time at a press conference when
they could have been given the same information in a
________.
Correct Answer Press release

Your Answer Data Form

Multiple Choice Single Answer


Question Advertisments in those days were laid out like our present day

Correct Answer Classified advertisment

Your Answer Classified advertisment

Multiple Choice Single Answer


Question Knowledge must be coupled with authority otherwise it loses :-

Correct Answer Credibility

Your Answer Wisdom


Select The Blank
Question Planning & Implementation are the efforts done by the
organization to influence or ________ public Policy.
Correct Answer Change

Your Answer Improve

Select The Blank


Question The copywriter is responsible for writing the copy of the
advertisment in terms of ________
Correct Answer Words

Your Answer Graphics

True/False
Question Very often the presence of a well known celebrity can liven up a
routine company function
Correct Answer True

Your Answer True

True/False
Question An average san diego used to handle 65 media enquiries every
day.
Correct Answer False

Your Answer True

Multiple Choice Single Answer


Question The word "brand" has its origns in the word "brandr" which
means
Correct Answer Burn

Your Answer Burn

True/False
Question The food processing industry began around eighteen century.

Correct Answer False

Your Answer True

Multiple Choice Multiple Answer


Question The press kits desgined by Johnson & Johnson included :-
Correct Answer J & J history , Name of top people , Financial results

Your Answer J & J history , Financial results , How it went wrong

Match The Following


Question Correct Answer Your Answer

Action Plan Time bound Sales Time bound Sales


Promotion activities Promotion activities
Marketing Objectives Sales Target Sales Target

Marketing Strategy Market segment, target Market segment, target


audience audience
Marketing Mix Product, price, distribution Product, price, distribution
and promotion and promotion

True/False
Question The print media consists of newspaper and magzines.

Correct Answer True

Your Answer True

Multiple Choice Single Answer


Question Advertisement is a communication in :-

Correct Answer Paid Form

Your Answer Paid Form

Multiple Choice Multiple Answer


Question The liability coverage takes care of :-

Correct Answer Loss of property , Medical Condition , Internal Harrasment in the


organization
Your Answer Fire , Loss of property , Medical Condition

Select The Blank


Question In green land ice melts for only a few________.

Correct Answer Months

Your Answer Days

Multiple Choice Multiple Answer


Question The PR practitioner advises management on preparing the
policy frame works and also develops systems for
implementation, they also make sure that no job candidates are
discriminated against any particular
Correct Answer Caste , Race , Creed or Religious order

Your Answer Caste , Race , Creed or Religious order

Multiple Choice Multiple Answer


Question Adams legacy also inculded :-

Correct Answer Newspaper essays , Speeches , Parades

Your Answer Posters , Newspaper essays , Speeches

Multiple Choice Single Answer


Question The typed lines should be kept :-

Correct Answer 50 to 60 characters long

Your Answer 50 to 60 characters long

Multiple Choice Multiple Answer


Question Culture means

Correct Answer Values , Perception , Beliefs

Your Answer Values , Beliefs , Habits

Select The Blank


Question If you do the right think you have to make sure that people
________ about it.
Correct Answer Hear

Your Answer Hear

Multiple Choice Single Answer


Question The modern day advertising has its roots in

Correct Answer USA

Your Answer USA

True/False
Question All advertisments are alike.

Correct Answer False

Your Answer False


Multiple Choice Single Answer
Question Advertsment actually grew up after the

Correct Answer Second World war.

Your Answer Second World war.

Multiple Choice Single Answer


Question The PR pactitioner practises media relations for two purposes
one to send information and other to :-
Correct Answer Gather Information

Your Answer Safe guard the interest

True/False
Question Internet is part of electronic media

Correct Answer False

Your Answer True

Multiple Choice Single Answer


Question New releases do not have strong concluding :-

Correct Answer Paragraph

Your Answer Lines

Select The Blank


Question The words in your headings will usually be for ________ release

Correct Answer Immediate

Your Answer Immediate

Multiple Choice Single Answer


Question Eye-catching signs were painted on

Correct Answer Buildings

Your Answer Hoardings

Select The Blank


Question The ________ revolution led to number of inventions that had
an impact on communications.
Correct Answer Industrial
Your Answer Radio

Multiple Choice Multiple Answer


Question Business magzines are categorised into the following :

Correct Answer Trade Publications , Industrial Magzines , Professional


Magzines
Your Answer Trade Publications , Industrial Magzines , Professional
Magzines

True/False
Question The Body Copy consists of the main text.

Correct Answer True

Your Answer True

Multiple Choice Multiple Answer


Question For impact on communication the industrial revolution invented
the
Correct Answer Photography , Telephone , Telegraph

Your Answer Telephone , Telegraph , Television


LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Multiple Choice Single Answer


Question A brand is a valuable :-

Correct Answer Assest

Your Answer Assest

True/False
Question The journalist can publish whatever he wants.

Correct Answer False

Your Answer False

Multiple Choice Multiple Answer


Question Marketing mix consists of

Correct Answer Product and Price , Promotion

Your Answer Product and Price , Place , Promotion

Multiple Choice Multiple Answer


Question Choosing a city for press conference depends upon the level
you are working with :-
Correct Answer National , Regional , Business

Your Answer National , Regional , Global

Select The Blank


Question For testing the advertisement, adveretisers uses ________

Correct Answer Focus Groups

Your Answer Target Audience

True/False
Question Corporate success depends on a workforce.

Correct Answer False

Your Answer True

Select The Blank


Question In communication process the source ________ the messages.

Correct Answer Encodes

Your Answer Encodes

True/False
Question The letter should be limited to 8 to 9 paragraphs

Correct Answer False

Your Answer False

Multiple Choice Multiple Answer


Question When a mistake is been committed :-

Correct Answer Do not lie , Do not try to cover up things , Do not pretend to be
right
Your Answer Do not lie , Do not try to cover up things , Do not pretend to be
right

Multiple Choice Multiple Answer


Question Expert communicators use a number of devices such as :-

Correct Answer Drama , Statistics , Examples

Your Answer Drama , Examples , Shows

Multiple Choice Single Answer


Question Public Relation practitioners play a dual role, they are advisiors
as well as :-
Correct Answer Counsellors

Your Answer Counsellors

Match The Following


Question Correct Answer Your Answer

Sensory appeal Advertisements that have Advertisements that have


an effect on the five an effect on the five
senses senses
Price or Value appeal Promising the buyer that Promising the buyer that
the product is worth more the product is worth more
than money can buy than money can buy
Celebrity Appeal Using celebrities to Using celebrities to
endorse a product endorse a product
Testimonials Actual user shares his Actual user shares his
experience in the form of experience in the form of
testomony testomony

Multiple Choice Multiple Answer


Question The opening of American West provided many opportunities to
people to migrate to the west. Many of the legends and stories
of these people were told viz.
Correct Answer Buffalo Bill Cody , Wyatt Erap , Calamity Jane

Your Answer Buffalo Bill Cody , Wyatt Erap , Calamity Jane

Select The Blank


Question Firestone used to sell millions of tyres at the rate of ________.

Correct Answer 50$

Your Answer 50$

Multiple Choice Single Answer


Question In every organisation there are requirements for the
management to communicate with different audiences this sort
of communication is called as :-
Correct Answer One to many communication

Your Answer One to many communication

Select The Blank


Question It maddens reporters to spend time at a press conference when
they could have been given the same information in a
________.
Correct Answer Press release

Your Answer Data Form

Multiple Choice Single Answer


Question Advertisments in those days were laid out like our present day

Correct Answer Classified advertisment

Your Answer Classified advertisment

Multiple Choice Single Answer


Question Knowledge must be coupled with authority otherwise it loses :-

Correct Answer Credibility

Your Answer Wisdom


Select The Blank
Question Planning & Implementation are the efforts done by the
organization to influence or ________ public Policy.
Correct Answer Change

Your Answer Improve

Select The Blank


Question The copywriter is responsible for writing the copy of the
advertisment in terms of ________
Correct Answer Words

Your Answer Graphics

True/False
Question Very often the presence of a well known celebrity can liven up a
routine company function
Correct Answer True

Your Answer True

True/False
Question An average san diego used to handle 65 media enquiries every
day.
Correct Answer False

Your Answer True

Multiple Choice Single Answer


Question The word "brand" has its origns in the word "brandr" which
means
Correct Answer Burn

Your Answer Burn

True/False
Question The food processing industry began around eighteen century.

Correct Answer False

Your Answer True

Multiple Choice Multiple Answer


Question The press kits desgined by Johnson & Johnson included :-
Correct Answer J & J history , Name of top people , Financial results

Your Answer J & J history , Financial results , How it went wrong

Match The Following


Question Correct Answer Your Answer

Action Plan Time bound Sales Time bound Sales


Promotion activities Promotion activities
Marketing Objectives Sales Target Sales Target

Marketing Strategy Market segment, target Market segment, target


audience audience
Marketing Mix Product, price, distribution Product, price, distribution
and promotion and promotion

True/False
Question The print media consists of newspaper and magzines.

Correct Answer True

Your Answer True

Multiple Choice Single Answer


Question Advertisement is a communication in :-

Correct Answer Paid Form

Your Answer Paid Form

Multiple Choice Multiple Answer


Question The liability coverage takes care of :-

Correct Answer Loss of property , Medical Condition , Internal Harrasment in the


organization
Your Answer Fire , Loss of property , Medical Condition

Select The Blank


Question In green land ice melts for only a few________.

Correct Answer Months

Your Answer Days

Multiple Choice Multiple Answer


Question The PR practitioner advises management on preparing the
policy frame works and also develops systems for
implementation, they also make sure that no job candidates are
discriminated against any particular
Correct Answer Caste , Race , Creed or Religious order

Your Answer Caste , Race , Creed or Religious order

Multiple Choice Multiple Answer


Question Adams legacy also inculded :-

Correct Answer Newspaper essays , Speeches , Parades

Your Answer Posters , Newspaper essays , Speeches

Multiple Choice Single Answer


Question The typed lines should be kept :-

Correct Answer 50 to 60 characters long

Your Answer 50 to 60 characters long

Multiple Choice Multiple Answer


Question Culture means

Correct Answer Values , Perception , Beliefs

Your Answer Values , Beliefs , Habits

Select The Blank


Question If you do the right think you have to make sure that people
________ about it.
Correct Answer Hear

Your Answer Hear

Multiple Choice Single Answer


Question The modern day advertising has its roots in

Correct Answer USA

Your Answer USA

True/False
Question All advertisments are alike.

Correct Answer False

Your Answer False


Multiple Choice Single Answer
Question Advertsment actually grew up after the

Correct Answer Second World war.

Your Answer Second World war.

Multiple Choice Single Answer


Question The PR pactitioner practises media relations for two purposes
one to send information and other to :-
Correct Answer Gather Information

Your Answer Safe guard the interest

True/False
Question Internet is part of electronic media

Correct Answer False

Your Answer True

Multiple Choice Single Answer


Question New releases do not have strong concluding :-

Correct Answer Paragraph

Your Answer Lines

Select The Blank


Question The words in your headings will usually be for ________ release

Correct Answer Immediate

Your Answer Immediate

Multiple Choice Single Answer


Question Eye-catching signs were painted on

Correct Answer Buildings

Your Answer Hoardings

Select The Blank


Question The ________ revolution led to number of inventions that had
an impact on communications.
Correct Answer Industrial
Your Answer Radio

Multiple Choice Multiple Answer


Question Business magzines are categorised into the following :

Correct Answer Trade Publications , Industrial Magzines , Professional


Magzines
Your Answer Trade Publications , Industrial Magzines , Professional
Magzines

True/False
Question The Body Copy consists of the main text.

Correct Answer True

Your Answer True

Multiple Choice Multiple Answer


Question For impact on communication the industrial revolution invented
the
Correct Answer Photography , Telephone , Telegraph

Your Answer Telephone , Telegraph , Television


Adv. & PR assgn :01: Shagun
Multiple Choice Multiple Answer
Question In advertsement collateral material refers to

Correct Answer Brochures , Video Tapes , Product Leaflets

Your Answer Product Leaflets , Brochures , Video Tapes

Select The Blank


Question The ________ guides cast members and manages the crew during the
shooting of the ad.
Correct Answer Director

Your Answer Director

Multiple Choice Multiple Answer


Question The invitation format should also cover : -

Correct Answer Why , How , What

Your Answer Why , How , What

True/False
Question The most important information is down the air.

Correct Answer False

Your Answer False

Multiple Choice Single Answer


Question While designing the print of the ad the art director has to decide upon the
best format to
Correct Answer Communicate the message

Your Answer Print the message

Select The Blank


Question Firestone used to sell millions of tyres at the rate of ________.

Correct Answer 50$

Your Answer 40$

Multiple Choice Multiple Answer


Question The financial information can be reached by the way of :-

Correct Answer Annual General Report , Minutes of AGM , Quaterly Reports

Your Answer Annual General Report , Minutes of AGM , Quaterly Reports

Multiple Choice Single Answer


Question Advertisement is a communication in :-

1
Correct Answer Paid Form

Your Answer Paid Form

Multiple Choice Multiple Answer


Question The most persuasive messages are :-

Correct Answer Direct , Simply expressed , Contains one primary data

Your Answer Direct , Simply expressed , Text oriented

Multiple Choice Multiple Answer


Question When a mistake is been committed :-

Correct Answer Do not pretend to be right , Do not lie , Do not try to cover up things

Your Answer Do not lie , Do not try to cover up things , Do not pretend to be right

True/False
Question In the style always use a passive voice

Correct Answer False

Your Answer True

True/False
Question Internet is part of electronic media

Correct Answer False

Your Answer True

Select The Blank


Question Marketers uses the ________ startegy to optimise the use of resources.

Correct Answer Segmentation

Your Answer Penetration

Multiple Choice Single Answer


Question The PR practitioner has to understand and be skilled in the usage and
application of all :-
Correct Answer Communication Media

Your Answer Advertisement Media

Multiple Choice Single Answer


Question The modern day advertising has its roots in

Correct Answer USA

Your Answer USA

Multiple Choice Multiple Answer

2
Question In nineteenth century food processing industry began famous and reputed
names which came into lime light were
Correct Answer Nestles , Cadburys , Kellogs

Your Answer Cadburys , Kellogs , Nestles

Multiple Choice Single Answer


Question The systematic method to choose the media vehicles is called as

Correct Answer Media Planning

Your Answer Media Buying

Select The Blank


Question The advantage of outdoor advertising is that, message is available for
________ hours.
Correct Answer 24

Your Answer 24

Select The Blank


Question If you have a website include the ________ in your heading.

Correct Answer URL

Your Answer URL

True/False
Question During the press conference it is advisible to only communicate the news it
should be one way communication.
Correct Answer False

Your Answer False

Multiple Choice Multiple Answer


Question The filler items should be in paragraph form with :-

Correct Answer Double Spaced margin , Typed , Typed on single page

Your Answer Double Spaced margin , Typed

Select The Blank


Question In print media rates depends upon the size, Colour and ________

Correct Answer Position

Your Answer Position

Multiple Choice Single Answer


Question The term "Publics" means these are all those :-

Correct Answer People on whom the success or failuer depends

Your Answer People on whom the success or failuer depends

3
Multiple Choice Single Answer
Question Eye-catching signs were painted on

Correct Answer Buildings

Your Answer Hoardings

True/False
Question Very often the presence of a well known celebrity can liven up a routine
company function
Correct Answer True

Your Answer False

Select The Blank


Question Th e advocacy model was built during the middle of ________ century.

Correct Answer 20th

Your Answer 20th

Multiple Choice Single Answer


Question New releases do not have strong concluding :-

Correct Answer Paragraph

Your Answer Lines

Select The Blank


Question For holding a press conference invitations are to be sent and ________ has
to be selected.
Correct Answer Venue

Your Answer Venue

Multiple Choice Multiple Answer


Question Newspaper advertising has the following advantages :

Correct Answer Market Penetration , Selectivity , Audience Involvement

Your Answer Market Penetration , Selectivity , Low cost to the audience.

Multiple Choice Multiple Answer


Question Choosing a city for press conference depends upon the level you are working
with :-
Correct Answer National , Regional , Business

Your Answer National , Regional , Global

Select The Blank


Question During the test revealed in J & J case, it was found that ________ capsules
contained Cyanide.

4
Correct Answer 75

Your Answer 75

Multiple Choice Single Answer


Question The Body Copy is also called as

Correct Answer Main Text

Your Answer Main Text

Select The Blank


Question Samples of new safety packaging were ________

Correct Answer Distributed

Your Answer Distributed

Multiple Choice Single Answer


Question The advertising objective is a part of :

Correct Answer Long term objective

Your Answer Campaign based objective

True/False
Question The letter should be limited to 8 to 9 paragraphs

Correct Answer False

Your Answer False

Multiple Choice Single Answer


Question In modern working environment men & women work in close proximity
hence there is a possibility of some kind of :-
Correct Answer Attraction

Your Answer Disputes

True/False
Question The marketing mix consists of Product Place People and Price

Correct Answer False

Your Answer False

Match The Following


Question Correct Answer Your Answer

Advertising in eighties saw Address to specific consumers Address to specific consumers

The Beginning of Advertising Exchange of goods USA

5
Invention of the printing press Johann Gutenberg Johann Gutenberg

Advertsing of 1660 For toothpaste Exchange of goods

Select The Blank


Question The observers are paid to watch and ________

Correct Answer Write

Your Answer Give suggestions

True/False
Question The art director and the copy writer work together as a team.

Correct Answer True

Your Answer True

True/False
Question Many companies do not use symbols.

Correct Answer True

Your Answer False

Multiple Choice Single Answer


Question The PR pactitioner practises media relations for two purposes one to send
information and other to :-
Correct Answer Gather Information

Your Answer Gather Information

Multiple Choice Single Answer


Question The corporate identity of an organisation is sum of all :-

Correct Answer Visual cues

Your Answer Visual cues

Multiple Choice Multiple Answer


Question The lesson learnt from Tylenol case was :-

Correct Answer Open Communication policy , Adhering to companys policy regarding


customer safety , Establishment of Media control
Your Answer Adhering to companys policy regarding customer safety , How to solv e the
crisis

True/False
Question The famous research agencies in India are IMRB, ORG MARG

Correct Answer True

Your Answer True

6
Match The Following
Question Correct Answer Your Answer

Motivation Monetary, Emotional Return Monetary, Emotional Return

External Public Media, Suppliers, Trade Media, Suppliers, Trade


Associations Associations
Advertisement To inform Potential buyers To inform Potential buyers

Maintaining Relationships Long term associations Long term associations

Multiple Choice Multiple Answer


Question The functions of an advertising agency are

Correct Answer Account Management , Planning, Creativity,Production , Media and Agency


Management
Your Answer Planning, Creativity,Production , Media and Agency Management , After
sales & Services Management

7
Advert & Public Relations4

Marks : 2

5. The better informed employees are likely to spread damaging


misinformation.

True
False

11. The company suffered the financial crises.In this situation company was
barely trynig to stay afloat and neglected :-

a)

b)

c)

d)

Customer Relations
Customer
Investors
Share holders

Skilful media relations involves treading the fine line between catering for the
Sahre Holders Customers Organization Management.

Marks : 2

27. Check for the passage ways, door ways, and elevators large enough to
accommodate :-

a)

b)

c)

d)
Page 1
Advert & Public Relations4

Bulky equipment
Technical Team
More journalists
TV crew

32. The buyers buy for business or non profit motives, these consists of

a)

b)

c)

d)

Businesses
Government
Non-Government Organisation
Corporates

43. The fundamental democracy that played a major role in the American
Campaign

True
False

46. People are prone to forgive :-

a)

b)

c)

d)

Mistakes
Faults
Crisis
Situations

Page 2
Advert & Public Relations4

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Match The Following


Question Correct Answer Your Answer

Advertising in eighties saw Address to specific consumers Address to specific


consumers

The Beginning of Advertising Exchange of goods Exchange of goods

Invention of the printing press Johann Gutenberg Johann Gutenberg

Advertsing of 1660 For toothpaste For toothpaste

Multiple Choice Multiple Answer


Question People forget mistakes than brow beaten by
Correct Answer Cunning , Manipulative , Explanations
Your Answer Cunning , Manipulative , Explanations

Multiple Choice Single Answer


Question Eye-catching signs were painted on
Correct Answer Buildings
Your Answer Buildings

Select The Blank


Question Organisations use a variety of spokespersons depending upon the
________and the audience.
Correct Answer Message
Your Answer Message

True/False
Question The Body Copy consists of the main text.
Correct Answer True
Your Answer True

Multiple Choice Multiple Answer


Question One can interact with PRO at the :-
Correct Answer Railway Station , Government Offices , Press
Your Answer Railway Station , Government Offices , Press

Page 3
Advert & Public Relations4
Multiple Choice Single Answer
Question Advertisments in those days were laid out like our present day
Correct Answer Classified advertisment
Your Answer Classified advertisment

Multiple Choice Multiple Answer


Question The Creative services department includes
Correct Answer Creative Director , Art Director , Copy Writer
Your Answer Art Director , Copy Writer , Media Planner

True/False
Question Corporate success depends on a workforce.
Correct Answer False
Your Answer False

Match The Following


Question Correct Answer Your Answer

Speakers on Radio & TV Showcase of Unique abilities Showcase of Unique


abilities

Generating Publicity Good Work of Organization Good Work of Organization

Urgent Information to be communicated Media Community Media


Community

Invite Speakers Long term Business Strategy Long term Business Strategy

True/False
Question J & J offered a reward of $200,000 for capturing the
perpetrators.
Correct Answer False
Your Answer True

True/False
Question Research shows that 70% of buying decisions are made in store.
Correct Answer True
Your Answer True

Select The Blank


Question Firestone used to sell millions of tyres at the rate of ________.
Page 4
Advert & Public Relations4
Correct Answer 50$
Your Answer 50$

True/False
Question Once you have invited the reporters there is no need to remind
them.
Correct Answer False
Your Answer True

Select The Blank


Question The ________ guides cast members and manages the crew
during the shooting of the ad.
Correct Answer Director
Your Answer Director

Multiple Choice Multiple Answer


Question Research planning includes
Correct Answer Designing a questionnaire , Data Collection , Tabulation,
Analysis and Results
Your Answer Designing a questionnaire , Data Collection , Tabulation,
Analysis and Results

Multiple Choice Multiple Answer


Question In nineteenth century food processing industry began famous and
reputed names which came into lime light were
Correct Answer Nestles , Cadburys , Kellogs
Your Answer Nestles , Cadburys , Kellogs

Multiple Choice Single Answer


Question The typed lines should be kept :-
Correct Answer 50 to 60 characters long
Your Answer 50 to 60 characters long

True/False
Question The food processing industry began around eighteen century.
Correct Answer False
Your Answer False

Multiple Choice Single Answer


Question Acceptability is a strange thing some times a person may be
capable but not :-
Correct Answer Presentable
Page 5
Advert & Public Relations4
Your Answer Presentable

Multiple Choice Single Answer


Question Knowledge must be coupled with authority otherwise it loses :-
Correct Answer Credibility
Your Answer Credibility

Multiple Choice Multiple Answer


Question The spokesperson should have following skills :-
Correct Answer Convincing & Inspiring , Good Orator , Able to address
gathering
Your Answer Convincing & Inspiring , Good Orator , Able to address
gathering

Select The Blank


Question Planning & Implementation are the efforts done by the
organization to influence or ________ public Policy.
Correct Answer Change
Your Answer Change

Select The Blank


Question It is the PR practitioners task to ________ and enhance the
organisations reputation.
Correct Answer Protect
Your Answer Build

Select The Blank


Question The copywriter is responsible for writing the copy of the
advertisment in terms of ________
Correct Answer Words
Your Answer Words

Multiple Choice Multiple Answer


Question In Egyptian era the Governments have always engaged in what is
known as :-
Correct Answer Public Relations , Public Affairs , Public Information
Your Answer Public Information , Public Relations , Public Affairs

Select The Blank


Question It is difficult task as it is peoples actions that builds or destroys
________ of an organization.
Correct Answer Reputation
Page 6
Advert & Public Relations4
Your Answer Reputation

True/False
Question A journalist is a observer.
Correct Answer True
Your Answer False

Multiple Choice Single Answer


Question The modern day advertising has its roots in
Correct Answer USA
Your Answer USA

Multiple Choice Single Answer


Question A crisis often gathers momentum with great :-
Correct Answer Rapidity
Your Answer Rapidity

Multiple Choice Single Answer


Question A successful advertisment works when it fulfills desire and
Correct Answer Need
Your Answer Demand

Multiple Choice Single Answer


Question All good companies have a manual of :-
Correct Answer Operations
Your Answer Operations

Multiple Choice Single Answer


Question Erik Thorvaldson discovered an uninhabited of ice and snow in
North :-
Correct Answer Atlantic
Your Answer America

Select The Blank


Question Sometimes female employees have to travel ________
Correct Answer Outstation
Your Answer Outstation

Multiple Choice Single Answer


Question A brand is a valuable :-
Correct Answer Assest
Your Answer Assest
Page 7
Advert & Public Relations4

Select The Blank


Question In Retentive stage the product reaches its________ stage.
Correct Answer Maturity
Your Answer Maturity

Multiple Choice Multiple Answer


Question Marketing mix consists of
Correct Answer Product and Price , Promotion
Your Answer Product and Price , Promotion

Multiple Choice Multiple Answer


Question For impact on communication the industrial revolution invented
the
Correct Answer Photography , Telephone , Telegraph
Your Answer Photography , Telephone , Telegraph

True/False
Question In Television advertising the sequence followed is Middle, End,
Beginning
Correct Answer False
Your Answer False

Multiple Choice Multiple Answer


Question Advertising primarily reaches out to customer through :-
Correct Answer Print , Radio & TV , Internet
Your Answer Wall Paintings

Multiple Choice Single Answer


Question Advertsment actually grew up after the
Correct Answer Second World war.
Your Answer Second World war.

Select The Blank


Question Public ________ is stronger than legal right or miltary might.
Correct Answer Opinion
Your Answer Opinion

True/False
Question All advertisments are alike.
Correct Answer False
Your Answer False
Page 8
Advert & Public Relations4

True/False
Question The first advertisinment on A & F pears bought a picture tilted
"bubbles" was launched in 1886.
Correct Answer True
Your Answer True

Multiple Choice Multiple Answer


Question A PR practitioner have access to a lot of information and are
constantly in touch with news sources related to :-
Correct Answer Technology Advancements , Social Changes
Your Answer Technology Advancements , Social Changes

Select The Blank


Question It maddens reporters to spend time at a press conference when
they could have been given the same information in a ________.
Correct Answer Press release
Your Answer Press release

Multiple Choice Multiple Answer


Question The lesson learnt from Tylenol case was :-
Correct Answer Open Communication policy , Adhering to companys policy
regarding customer safety , Establishment of Media control
Your Answer Open Communication policy , Adhering to companys policy
regarding customer safety , Establishment of Media control

Page 9
LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Select The Blank


Question If you have a website include the ________ in your heading.

Correct Answer URL

Your Answer URL

True/False
Question In Television advertising the sequence followed is Middle, End,
Beginning
Correct Answer False

Your Answer False

Multiple Choice Multiple Answer


Question The most persuasive messages are :-

Correct Answer Direct , Simply expressed , Contains one primary data

Your Answer Direct , Simply expressed

Multiple Choice Single Answer


Question The word "brand" has its origns in the word "brandr" which
means
Correct Answer Burn

Your Answer Burn

Multiple Choice Multiple Answer


Question The opening of American West provided many opportunities to
people to migrate to the west. Many of the legends and stories of
these people were told viz.
Correct Answer Buffalo Bill Cody , Wyatt Erap , Calamity Jane

Your Answer Buffalo Bill Cody , Wyatt Erap , Calamity Jane

True/False
Question Abraham Maslow was a great Philosopher.

Correct Answer False

Your Answer True

Multiple Choice Single Answer


Question The modern day advertising has its roots in

Correct Answer USA

Your Answer USA

Multiple Choice Single Answer


Question The term "Publics" means these are all those :-

Correct Answer People on whom the success or failuer depends

Your Answer People on whom the success or failuer depends

Multiple Choice Single Answer


Question Advertisment copy consists of the body copy, Slogans and

Correct Answer Head Line

Your Answer Head Line

Match The Following


Question Correct Answer Your Answer

Graphic element Geometric Pattern Geometric Pattern

Corporate Identity Souveniers Souveniers

Standardized colours Coco Cola Coco Cola

Founder Names IBM IBM

Multiple Choice Multiple Answer


Question Pope Urban II used communication systems which involved :-

Correct Answer Word of Mouth , Slogans & Symbols , Writing

Your Answer Writing , Word of Mouth , Slogans & Symbols

True/False
Question FYI stands for For Your Information

Correct Answer True

Your Answer True

Select The Blank


Question All large companies develop a ________ identity manual

Correct Answer Corporate

Your Answer Corporate

Multiple Choice Multiple Answer


Question In nineteenth century food processing industry began famous
and reputed names which came into lime light were
Correct Answer Nestles , Cadburys , Kellogs

Your Answer Cadburys , Kellogs

True/False
Question The art director and the copy writer work together as a team.

Correct Answer True

Your Answer True

True/False
Question Much of the communication research was related to the war time
interest in propaganda.
Correct Answer True

Your Answer True

True/False
Question The food processing industry began around eighteen century.

Correct Answer False

Your Answer False

Multiple Choice Single Answer


Question Advertisments in those days were laid out like our present day

Correct Answer Classified advertisment

Your Answer News paper advertisment (Full, Half page)

True/False
Question The first advertisinment on A & F pears bought a picture tilted
"bubbles" was launched in 1886.
Correct Answer True

Your Answer True


True/False
Question The letter should be limited to 8 to 9 paragraphs

Correct Answer False

Your Answer False

Multiple Choice Multiple Answer


Question When a mistake is been committed :-

Correct Answer Do not lie , Do not try to cover up things , Do not pretend to be
right
Your Answer Do not lie , Do not try to cover up things , Do not pretend to be
right

True/False
Question India is the hope of free world.

Correct Answer False

Your Answer True

Multiple Choice Multiple Answer


Question In advertsement collateral material refers to

Correct Answer Brochures , Video Tapes , Product Leaflets

Your Answer Brochures , Video Tapes , Product Leaflets

Select The Blank


Question In print media rates depends upon the size, Colour and
________
Correct Answer Position

Your Answer Position

Multiple Choice Single Answer


Question While designing the print of the ad the art director has to decide
upon the best format to
Correct Answer Communicate the message

Your Answer Communicate the message

Match The Following


Question Correct Answer Your Answer

Advertising in eighties saw Address to specific USA


consumers

The Beginning of Exchange of goods Babylonian Clay tablet


Advertising
Invention of the printing Johann Gutenberg Johann Gutenberg
press
Advertsing of 1660 For toothpaste For toothpaste

Multiple Choice Single Answer


Question Eye-catching signs were painted on

Correct Answer Buildings

Your Answer Hoardings

Select The Blank


Question More and more people began to read newspaper and ________

Correct Answer Magzine

Your Answer Magzine

True/False
Question During the press conference it is advisible to only communicate
the news it should be one way communication.
Correct Answer False

Your Answer False

Select The Blank


Question Fillers are material used to fill in the empty at the ________
minute.
Correct Answer Last

Your Answer Last

Multiple Choice Multiple Answer


Question The corporate identity is represented in form of

Correct Answer Letter Head , Business Cards , Brochure

Your Answer Letter Head , Business Cards , Brochure

Select The Blank


Question J & J also campaigns with the ________ .
Correct Answer Government

Your Answer Government

Select The Blank


Question Skilful media relations involves treading the fine line between
catering for the ________.
Correct Answer Organization

Your Answer Organization

Select The Blank


Question The production department is responsible for ________ the
creative concepts.
Correct Answer Translating

Your Answer Producing

Multiple Choice Single Answer


Question Advertsment actually grew up after the

Correct Answer Second World war.

Your Answer Second World war.

Select The Blank


Question The copywriter is responsible for writing the copy of the
advertisment in terms of ________
Correct Answer Words

Your Answer Words

Multiple Choice Multiple Answer


Question A some what humorous detour on the road of Public Relation
history lies in :-
Correct Answer Exaggerations , Plausible , Real Estate promotion

Your Answer Exaggerations , Real Estate promotion

Multiple Choice Multiple Answer


Question In DAGMAR model the different stages are:

Correct Answer Awareness , Comprehension , Conviction

Your Answer Awareness , Comprehension , Conviction


Multiple Choice Multiple Answer
Question The feature story is valuable publicity tool and an idea vehicle for
helping people understand :-
Correct Answer How to choose , Buy , Use product or service

Your Answer How to choose , Buy , Use product or service

Multiple Choice Single Answer


Question In a crisis, in management team, every person must be capable
of working under extreme :-
Correct Answer Pressure

Your Answer Pressure

Multiple Choice Single Answer


Question The following "firsts" were observed during the period :-

Correct Answer 1900-1921

Your Answer 1900-1921

Multiple Choice Multiple Answer


Question The various types of advertisments are

Correct Answer Consumer and Retail , National & International , End product or
Industrial
Your Answer Consumer and Retail , National & International , End product or
Industrial

Multiple Choice Single Answer


Question The Body Copy is also called as

Correct Answer Main Text

Your Answer Main Text

True/False
Question The spokesperson should be Verbose.

Correct Answer False

Your Answer False

Select The Blank


Question Testimony means actual user share their________ in the form of
an ad.
Correct Answer Experience
Your Answer Experience

Multiple Choice Single Answer


Question By which sign the end of your release is marked ande which is
repeated several times?
Correct Answer ####

Your Answer ####

Multiple Choice Single Answer


Question Public information came into the exsitence at the time of ancient
egyptians which are :-
Correct Answer 5000 years ago

Your Answer 4000 years ago


LIST OF ATTEMPTED QUESTIONS AND ANSWERS

True/False
Question Tests were made on 9 million recalled capsules of J & J

Correct Answer False

Your Answer True

Select The Blank


Question J & J also campaigns with the ________ .

Correct Answer Government

Your Answer US FD

Multiple Choice Multiple Answer


Question The communications department handled :-

Correct Answer Employee & Financial communications , Advertising , Media


Relations
Your Answer Employee & Financial communications , Advertising , Media
Relations

Multiple Choice Single Answer


Question A PR should always have a track of :-

Correct Answer Bottlenecks

Your Answer Quality of communication exchange

Multiple Choice Multiple Answer


Question People forget mistakes than brow beaten by

Correct Answer Cunning , Manipulative , Explanations

Your Answer Cunning , Manipulative , False Promises

Match The Following


Question Correct Answer Your Answer

Speakers on Radio & TV Showcase of Unique Showcase of Unique


abilities abilities
Generating Publicity Good Work of Good Work of
Organization Organization
Urgent Information to be Media Community Media Community
communicated
Invite Speakers Long term Business Long term Business
Strategy Strategy

Select The Blank


Question The ________ guides cast members and manages the crew
during the shooting of the ad.
Correct Answer Director

Your Answer Assistant Director

Multiple Choice Single Answer


Question Who was CEO of The San Diego & Electric company?

Correct Answer Thomas Page

Your Answer Victor Newman

Select The Blank


Question It is very difficult to attribute a rise of sales due to ________

Correct Answer Advertising

Your Answer Advertising

True/False
Question The most important information is down the air.

Correct Answer False

Your Answer True

Multiple Choice Multiple Answer


Question The catcholic Church reponded with its own counter reformation
by means of :-
Correct Answer Books , Pamphlets , Speeches

Your Answer Speeches , Books , Pamphlets

True/False
Question The art director and the copy writer work together as a team.

Correct Answer True

Your Answer False


Multiple Choice Multiple Answer
Question The lesson learnt from Tylenol case was :-

Correct Answer Open Communication policy , Adhering to companys policy


regarding customer safety , Establishment of Media control
Your Answer Open Communication policy , Adhering to companys policy
regarding customer safety , Establishment of Media control ,
How to solve the crisis

Select The Blank


Question A product becomes a brand when the product delivers a
________
Correct Answer Functional Benefit

Your Answer Cost Benefit

Select The Blank


Question In the DAGMAR model it is based on the premise that there are
series of ________ steps through which a brand must climb.
Correct Answer Mental

Your Answer Six

Multiple Choice Single Answer


Question Marketing objectives are referred in terms of :

Correct Answer Sales

Your Answer Sales

True/False
Question Research shows that 70% of buying decisions are made in
store.
Correct Answer True

Your Answer True

Multiple Choice Single Answer


Question In a crisis, in management team, every person must be capable
of working under extreme :-
Correct Answer Pressure

Your Answer Difficult conditions

Multiple Choice Multiple Answer


Question The functions of an advertising agency are
Correct Answer Account Management , Planning, Creativity,Production , Media
and Agency Management
Your Answer Account Management , Planning, Creativity,Production , Media
and Agency Management

True/False
Question In the style always use a passive voice

Correct Answer False

Your Answer True

Multiple Choice Single Answer


Question Any message or suggested action must be compatible with
group values or :-
Correct Answer Beliefs

Your Answer Principals

Multiple Choice Single Answer


Question In the publicity eras the nature of communiction was :-

Correct Answer One- way

Your Answer One- way

True/False
Question FYI stands for For Your Information

Correct Answer True

Your Answer True

Multiple Choice Single Answer


Question A Public Relation professional who counted over 500 different
definitions for PR was known as :-
Correct Answer Rex Harlow

Your Answer Rex Harlow

Multiple Choice Single Answer


Question The advertising objective is a part of :

Correct Answer Long term objective

Your Answer Long term objective

Multiple Choice Single Answer


Question The PR practitioner has to understand and be skilled in the
usage and application of all :-
Correct Answer Communication Media

Your Answer Mass Media

Select The Blank


Question In print media rates depends upon the size, Colour and
________
Correct Answer Position

Your Answer Number of words in the ad.

True/False
Question Erik Thovaldson named the island as greenland.

Correct Answer True

Your Answer True

Select The Blank


Question The The release should end with ' -30-' or ________

Correct Answer "****"

Your Answer ????

True/False
Question The first advertisinment on A & F pears bought a picture tilted
"bubbles" was launched in 1886.
Correct Answer True

Your Answer True

Multiple Choice Multiple Answer


Question The corporate identity is represented in form of

Correct Answer Letter Head , Business Cards , Brochure

Your Answer Letter Head , Business Cards , Brochure

Multiple Choice Single Answer


Question While scheduling the press conferences be aware of the :-

Correct Answer Media Deadlines

Your Answer Press


Multiple Choice Multiple Answer
Question In nineteenth century food processing industry began famous
and reputed names which came into lime light were
Correct Answer Nestles , Cadburys , Kellogs

Your Answer Nestles , Cadburys , Kellogs

Multiple Choice Multiple Answer


Question A PR practitioner have access to a lot of information and are
constantly in touch with news sources related to :-
Correct Answer Technology Advancements , Social Changes

Your Answer Technology Advancements , Social Changes , Political Changes

Select The Blank


Question Public ________ is stronger than legal right or miltary might.

Correct Answer Opinion

Your Answer Opinion

True/False
Question A PR practitioner acts as a sensor of social change.

Correct Answer True

Your Answer False

Select The Blank


Question Cities where the local press usually gives a favourable
________ for press conference.
Correct Answer Coverage

Your Answer Coverage

Match The Following


Question Correct Answer Your Answer

Cadbury Product Brands Brand Image

NGOs Political Parties or Political Parties or


Educational Institutes Educational Institutes
Smirnoff, TATA, Ford Family Brands Creators Brands

Mercedes, Ponds Creators Brands Brand Identity


Multiple Choice Multiple Answer
Question A some what humorous detour on the road of Public Relation
history lies in :-
Correct Answer Exaggerations , Real Estate promotion

Your Answer Plausible , Real Estate promotion , Uninhabited

Multiple Choice Multiple Answer


Question There are three type of situtations in which you can paln an
interview with a journalist these are :-
Correct Answer Proactive , Reactive , Crisis

Your Answer Proactive , Reactive , Crisis

Multiple Choice Multiple Answer


Question Research planning includes

Correct Answer Designing a questionnaire , Data Collection , Tabulation,


Analysis and Results
Your Answer Designing a territory , Data Collection , Tabulation, Analysis and
Results

Multiple Choice Multiple Answer


Question In advertsement collateral material refers to

Correct Answer Brochures , Video Tapes , Product Leaflets

Your Answer Insertions , Video Tapes

True/False
Question A PR should have skills in making speeches.

Correct Answer True

Your Answer True

Select The Blank


Question Organisations use a variety of spokespersons depending upon
the ________and the audience.
Correct Answer Message

Your Answer Facts

Multiple Choice Single Answer


Question Advertising that is delivered directly to the consumer by mail
refers to
Correct Answer Direct Mail

Your Answer Speed Mail

Multiple Choice Single Answer


Question A press conference should be called when there's a reason for
:-
Correct Answer Two way communication

Your Answer News to tell

Select The Blank


Question Traditionally the PR program is divided into ________.

Correct Answer Internal & External programs

Your Answer Management & Shareholders


LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Multiple Choice Multiple Answer


Question A number of activities at the community level that are practised
are :-
Correct Answer Cleaning up the neighbourhood , Providing Summer jobs for
youth , Practicing environment protection drives
Your Answer Organising Blood Camps , Practicing environment protection
drives , Cleaning up the neighbourhood

Multiple Choice Single Answer


Question A crisis by its very nature comes :-

Correct Answer Unannounced

Your Answer Unannounced

True/False
Question The art director and the copy writer work together as a team.

Correct Answer True

Your Answer True

Multiple Choice Multiple Answer


Question What should the feature story highlight?

Correct Answer Unkown facet , Product , Cause

Your Answer Unkown facet , Cause

True/False
Question Influencer acts as a consultant.

Correct Answer True

Your Answer True

Select The Blank


Question The ________ revolution led to number of inventions that had an
impact on communications.
Correct Answer Industrial

Your Answer Industrial

Multiple Choice Single Answer


Question Those who work for the organization are called as :-

Correct Answer Internal Public

Your Answer Internal Public

True/False
Question Corporate success depends on a workforce.

Correct Answer False

Your Answer True

Multiple Choice Single Answer


Question The sole of the advertising is to :-

Correct Answer Sell

Your Answer Sell

Multiple Choice Single Answer


Question A successful advertisment works when it fulfills desire and

Correct Answer Need

Your Answer Need

Match The Following


Question Correct Answer Your Answer

General Research Basic or Theortical Basic or Theortical


research research
Primary Research Fresh Data Fresh Data

Secondary Research Data already available Data already available

Customised Research Specific Research for Specific Research for


advertiser advertiser

Multiple Choice Single Answer


Question Harvard college developed the first fund raising :-

Correct Answer Brochure

Your Answer Advertisement

Multiple Choice Multiple Answer


Question The PR practitioner advises management on preparing the
policy frame works and also develops systems for
implementation, they also make sure that no job candidates are
discriminated against any particular
Correct Answer Caste , Race , Creed or Religious order

Your Answer Caste , Race , Creed or Religious order

True/False
Question After three and half years another death occurred the vicitm was
60 years old woman from New York
Correct Answer False

Your Answer True

Multiple Choice Single Answer


Question Advertsment actually grew up after the

Correct Answer Second World War

Your Answer Second World War

Multiple Choice Multiple Answer


Question The liability coverage takes care of :-

Correct Answer Loss of property , Medical Condition , Internal Harrasment in the


organization
Your Answer Fire , Loss of property , Medical Condition

True/False
Question J & J offered a reward of $200,000 for capturing the
perpetrators.
Correct Answer False

Your Answer True

Multiple Choice Multiple Answer


Question SWOT stands for

Correct Answer Strengths & Weakness , Opportunities , Threats

Your Answer Strengths & Weakness , Opportunities , Threats

Multiple Choice Single Answer


Question If press realeses are poorly written they will end up in the :-

Correct Answer Dustbin


Your Answer Garbage

Multiple Choice Single Answer


Question A Public Relation professional who counted over 500 different
definitions for PR was known as :-
Correct Answer Rex Harlow

Your Answer James Harvord

Multiple Choice Single Answer


Question The rule in a crisis is that you cannot be handicapped by a lack
of :-
Correct Answer Infrastructure

Your Answer Infrastructure

Multiple Choice Single Answer


Question The group to whom the advertisng message is communicated is
called as
Correct Answer Audience

Your Answer Audience

Multiple Choice Multiple Answer


Question The press kits desgined by Johnson & Johnson included :-

Correct Answer J & J history , Name of top people , Financial results

Your Answer J & J history , Name of top people , How it went wrong

Multiple Choice Multiple Answer


Question The corporate identity is represented in form of

Correct Answer Letter Head , Business Cards , Brochure

Your Answer Letter Head , Business Cards , Brochure

Select The Blank


Question Johnson & Johnson shampoo for kids is an example of
________.
Correct Answer Demographic

Your Answer Demographic

Select The Blank


Question A product becomes a brand when the product delivers a
________
Correct Answer Functional Benefit

Your Answer Positioning Benefit

Select The Blank


Question The words in your headings will usually be for ________ release

Correct Answer Immediate

Your Answer Urgent

Multiple Choice Single Answer


Question Advertsment actually grew up after the

Correct Answer Second World war.

Your Answer Second World war.

Multiple Choice Single Answer


Question It is universal preference that we like to hear the story from the :-

Correct Answer Horses mouth

Your Answer Horses mouth

True/False
Question Many companies do not use symbols.

Correct Answer True

Your Answer False

Select The Blank


Question The copywriter is responsible for writing the copy of the
advertisment in terms of ________
Correct Answer Words

Your Answer Words

Select The Blank


Question During the test revealed in J & J case, it was found that
________ capsules contained Cyanide.
Correct Answer 75

Your Answer 35
Multiple Choice Multiple Answer
Question For impact on communication the industrial revolution invented
the
Correct Answer Photography , Telephone , Telegraph

Your Answer Telegraph

Multiple Choice Multiple Answer


Question In advertsement collateral material refers to

Correct Answer Brochures , Video Tapes , Product Leaflets

Your Answer Brochures , Video Tapes , Product Leaflets

Select The Blank


Question Luminaries help the launch of ________.

Correct Answer Apple

Your Answer Apple

Multiple Choice Multiple Answer


Question Knowledge of group attitudes and beliefs helps the
communicator to tailor message that are :-
Correct Answer Salient , Answer a felt need , Logical course of action

Your Answer Salient , Answer a felt need , Analysing the facts

Select The Blank


Question Tapping groups attitudes is called as ________.

Correct Answer Channeling

Your Answer Channeling

Multiple Choice Multiple Answer


Question The invitation format should also cover :-

Correct Answer Why , How , What

Your Answer Why , How , What

True/False
Question In the style always use a passive voice

Correct Answer False


Your Answer True

Select The Blank


Question The religious public relations council is the ________
professional assocation of public Relationa proctioners in North
America.
Correct Answer Oldest

Your Answer Oldest

True/False
Question The better informed employees are likely to spread damaging
misinformation.
Correct Answer False

Your Answer False

True/False
Question FYI stands for For Your Information

Correct Answer True

Your Answer True

Select The Blank


Question It is difficult task as it is peoples actions that builds or destroys
________ of an organization.
Correct Answer Reputation

Your Answer Image

Multiple Choice Multiple Answer


Question People forget mistakes than brow beaten by

Correct Answer Cunning , Manipulative , Explanations

Your Answer Cunning , Manipulative , False Promises

True/False
Question Over all 60 cities were selected for nation wide press conference
in J & J case.
Correct Answer False

Your Answer True

Select The Blank


Question Organisations use a variety of spokespersons depending upon
the ________and the audience.
Correct Answer Message

Your Answer Message

Match The Following


Question Correct Answer Your Answer

Direct mail Data Bases Data Bases

Transit Advertising Airport, Bus stand Airport, Bus stand

Cinema Advertisement In theatre ads (Cinema In theatre ads (Cinema


Ads) Ads)
Sales Promotion Sampling, Coupons Sampling, Coupons
LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Multiple Choice Single Answer


Question Advertising is any paid form of non personal presentation and
promotion of ideas, goods, services by an
Correct Answer Identified sponsor

Your Answer Identified sponsor

True/False
Question All advertisments are alike.

Correct Answer False

Your Answer False

Select The Blank


Question For holding a press conference invitations are to be sent and
________ has to be selected.
Correct Answer Venue

Your Answer Venue

Multiple Choice Single Answer


Question Persuasion is used to change or neutralise hostile :-

Correct Answer Opinion

Your Answer Opinion

Multiple Choice Multiple Answer


Question In Egyptian era the Governments have always engaged in what
is known as :-
Correct Answer Public Information , Public Relations , Public Affairs

Your Answer Public Information , Public Affairs , Public Comunicators

Multiple Choice Single Answer


Question The modern day advertising has its roots in

Correct Answer USA

Your Answer USA

Select The Blank


Question Skilful media relations involves treading the fine line between
catering for the ________.
Correct Answer Organization

Your Answer Sahre Holders

Select The Blank


Question You may work within a ________ constrained by policies and
procedures.
Correct Answer Hierarchy

Your Answer Frame

Multiple Choice Multiple Answer


Question The functions of an advertising agency are

Correct Answer Account Management , Planning, Creativity,Production , Media


and Agency Management
Your Answer Planning, Creativity,Production , Media and Agency
Management

Multiple Choice Single Answer


Question A corporate identity is very important part of the Company image
and
Correct Answer Communications

Your Answer Communications

True/False
Question Research shows that 70% of buying decisions are made in store.

Correct Answer True

Your Answer True

Multiple Choice Multiple Answer


Question Business magzines are categorised into the following :

Correct Answer Trade Publications , Industrial Magzines , Professional Magzines

Your Answer Trade Publications , Industrial Magzines , Professional Magzines

Multiple Choice Single Answer


Question The history of public relations is linked with the growth and
maintenance of :-
Correct Answer Religion
Your Answer Christan Era

Multiple Choice Multiple Answer


Question The designs elements comprises of

Correct Answer Lines & Colour , Shapes & Sounds , Space

Your Answer Lines & Colour , Shapes & Sounds , Graphics & Illustrations

Multiple Choice Single Answer


Question Advertisments in those days were laid out like our present day

Correct Answer Classified advertisment

Your Answer Classified advertisment

Select The Blank


Question In green land ice melts for only a few________.

Correct Answer Months

Your Answer Days

True/False
Question Abraham Maslow was a great Philosopher.

Correct Answer False

Your Answer True

Select The Blank


Question Public ________ is stronger than legal right or miltary might.

Correct Answer Opinion

Your Answer Opinion

True/False
Question The journalist can publish whatever he wants.

Correct Answer False

Your Answer False

Multiple Choice Single Answer


Question Eye-catching signs were painted on
Correct Answer Buildings

Your Answer Hoardings

Select The Blank


Question In the DAGMAR model it is based on the premise that there are
series of ________ steps through which a brand must climb.
Correct Answer Mental

Your Answer Six

Multiple Choice Multiple Answer


Question The filler items should be in paragraph form with :-

Correct Answer Double Spaced margin , Typed , Typed on single page

Your Answer Double Spaced margin , Typed

Select The Blank


Question Story-board corresponds to the layout which is illustrated
________
Correct Answer Frame by Frame

Your Answer Sequence by Sequence

Multiple Choice Multiple Answer


Question While releasing the press release check for the

Correct Answer Headline , Double spaced , Avoided passive voice

Your Answer Headline , Avoided passive voice , Written in a perfect square

Multiple Choice Single Answer


Question Advertising contributes to

Correct Answer Profits

Your Answer Increase in sales

Match The Following


Question Correct Answer Your Answer

Motivation Monetary, Emotional Monetary, Emotional


Return Return
External Public Media, Suppliers, Trade Media, Suppliers, Trade
Associations Associations
Advertisement To inform Potential buyers To inform Potential buyers

Maintaining Relationships Long term associations Long term associations

True/False
Question PR is committed to generate public understanding and goodwill
for an Organization.
Correct Answer True

Your Answer True

Multiple Choice Single Answer


Question To become a good and well known Public Relation practitioner,
one should develop numerous :-
Correct Answer Skills

Your Answer Skills

Multiple Choice Single Answer


Question In the publicity eras the nature of communiction was :-

Correct Answer One- way

Your Answer One- way

Match The Following


Question Correct Answer Your Answer

Reinforcement The audience should feel Crisis Management


confident of having made
the purchases.
Awareness The audience is made The audience is made
aware about the product aware about the product in
in the market. the market.
Preference The audience knows The audience may be
about the product and about to buy the product
may not consider buying
it.
Conviction The audience may be The audience knows about
about to buy the product the product and may not
consider buying it.

Select The Blank


Question The observers are paid to watch and ________

Correct Answer Write


Your Answer Give suggestions

Multiple Choice Multiple Answer


Question There are three type of situtations in which you can paln an
interview with a journalist these are :-
Correct Answer Proactive , Reactive , Crisis

Your Answer Proactive , Reactive , Crisis

Multiple Choice Multiple Answer


Question One can interact with PRO at the :-

Correct Answer Railway Station , Government Offices , Press

Your Answer Railway Station , Government Offices , Press

True/False
Question The letter should be limited to 8 to 9 paragraphs

Correct Answer False

Your Answer True

Multiple Choice Single Answer


Question A press conference should be called when there's a reason for :-

Correct Answer Two way communication

Your Answer Two way communication

Multiple Choice Multiple Answer


Question These are Traditional Service Brands

Correct Answer Food World , Cox & Kings , FedEx

Your Answer Cox & Kings , FedEx , Coco Cola

Select The Blank


Question If you do the right think you have to make sure that people
________ about it.
Correct Answer Hear

Your Answer Learn

True/False
Question A fact sheet runs into a single page
Correct Answer False

Your Answer False

Multiple Choice Single Answer


Question Contribution is called

Correct Answer Return on Investment

Your Answer Return on Investment

Multiple Choice Multiple Answer


Question The design princples can been arranged by different elements
viz.
Correct Answer Balance , Proportion , Sequence

Your Answer Proportion , Sequence , Visual Effects

True/False
Question The most important information is down the air.

Correct Answer False

Your Answer True

Multiple Choice Single Answer


Question Check for the passage ways, door ways, and elevators large
enough to accommodate :-
Correct Answer Bulky equipment

Your Answer Bulky equipment

Multiple Choice Single Answer


Question Public Relation practitioners play a dual role, they are advisiors
as well as :-
Correct Answer Counsellors

Your Answer Counsellors

Multiple Choice Single Answer


Question If press conference does not have the purpose it will result in
loss of :-
Correct Answer Credibility

Your Answer Credibility


Multiple Choice Multiple Answer
Question Expert communicators use a number of devices such as :-

Correct Answer Drama , Statistics , Examples

Your Answer Statistics , Examples

Select The Blank


Question The advantage of outdoor advertising is that, message is
available for ________ hours.
Correct Answer 24

Your Answer 24

True/False
Question The food processing industry began around eighteen century.

Correct Answer False

Your Answer True


ADVERTISING AND PUBLIC RELATIONS
LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Select The Blank


Question Story-board corresponds to the layout which is
illustrated ________
Correct Answer Frame by Frame
Your Answer Frame by Frame

Multiple Choice Single Answer


Question In a corporate identity if the building is
constructed of
granite and glass it sends out signals of :-
Correct Answer Prosperity & Competence
Your Answer Truth & Honest

Select The Blank


Question The words in your headings will usually be for
________
release
Correct Answer Immediate
Your Answer Immediate

True/False
Question The first advertisinment on A & F pears bought a
picture
tilted "bubbles" was launched in 1886.
Correct Answer True
Your Answer True

Multiple Choice Multiple Answer


Question Media relations are very important this is largely
due to
the vast number of :-
Correct Answer Publications , Television & Radio Channels ,
Websites
Your Answer Publications , Television & Radio Channels ,
Advertisements

Multiple Choice Single Answer


Question A PR should be expert in analysing the media's :-
Correct Answer Strength & Weakness
Your Answer Merits & Demerits

Multiple Choice Multiple Answer


Question Pope Urban II used communication systems which
involved :-
Correct Answer Writing , Word of Mouth , Slogans & Symbols
Your Answer Disrtibuting Handbills , Word of Mouth , Slogans &
Symbols

Multiple Choice Single Answer


Question All good companies have a manual of :-
Correct Answer Operations
Your Answer Operations
Select The Blank
Question Organisations use a variety of spokespersons
depending
upon the ________and the audience.
Correct Answer Message
Your Answer Message

Multiple Choice Multiple Answer


Question The most persuasive messages are :-
Correct Answer Direct , Simply expressed , Contains one
primary data
Your Answer Direct , Simply expressed , Contains one primary
data

Select The Blank


Question It maddens reporters to spend time at a press
conference
when they could have been given the same information in a ________.
Correct Answer Press release
Your Answer Press release

Select The Blank


Question Sometimes female employees have to travel ______ __
Correct Answer Outstation
Your Answer Abroad

Multiple Choice Single Answer


Question A Public Relation professional who counted over 500
different definitions for PR was known as :-
Correct Answer Rex Harlow
Your Answer Rex Kirby

Multiple Choice Single Answer


Question Erik Thorvaldson discovered an uninhabited of ice and
snow in North :-
Correct Answer Atlantic
Your Answer America

Match The Following


Question Correct Answer Your Answer
Information about working conditions Safety measures Safety
measures
Government Information efforts are to Eduacting the administrators
and bureaucrats Eduacting the administrators and bureaucrats
Coroporate success depends on workforce that believes in beign
treated fairly believes in beign treated fairly
Director of corporate communication Director of public Relations
Director of public Relations

Multiple Choice Single Answer


Question It is universal preference that we like to hear the
story
from the :-
Correct Answer Horses mouth
Your Answer Horses mouth

True/False
Question The advertising plan basically focuses on Target,
Message
& Media
Correct Answer True
Your Answer True

Select The Blank


Question Luminaries help the launch of ________.
Correct Answer Apple
Your Answer Apple

True/False
Question J & J offered a reward of $200,000 for capturing the
perpetrators.
Correct Answer False
Your Answer True

Select The Blank


Question The video tele conference of J & J was of ________
minutes.
Correct Answer 90
Your Answer 90

Select The Blank


Question A product becomes a brand when the product delivers a
________
Correct Answer Functional Benefit
Your Answer Positioning Benefit

Multiple Choice Single Answer


Question People are prone to forgive :-
Correct Answer Mistakes
Your Answer Mistakes

Select The Blank


Question It is difficult task as it is peoples actions that
builds
or destroys ________ of an organization.
Correct Answer Reputation
Your Answer Reputation

Multiple Choice Multiple Answer


Question The designs elements comprises of
Correct Answer Lines & Colour , Shapes & Sounds , Space
Your Answer Lines & Colour , Shapes & Sounds , Space ,
Graphics &
Illustrations

True/False
Question The famous research agencies in India are IMRB, ORG
MARG
Correct Answer True
Your Answer True

True/False
Question In all press conferences there is a demonstration of
the
product.
Correct Answer False
Your Answer False

Select The Blank


Question For testing the advertisement, adveretisers uses
________
Correct Answer Focus Groups
Your Answer Target Audience

Multiple Choice Single Answer


Question Advertisement is a communication in :-
Correct Answer Paid Form
Your Answer One way Form

Multiple Choice Multiple Answer


Question For impact on communication the industrial revolution
invented the
Correct Answer Telephone , Telegraph , Photography
Your Answer Photography , Telephone , Television

Multiple Choice Multiple Answer


Question In advertsement collateral material refers to
Correct Answer Brochures , Video Tapes , Product Leaflets
Your Answer Insertions , Brochures , Product Leaflets

Select The Blank


Question The production department is responsible for ________
the
creative concepts.
Correct Answer Translating
Your Answer Producing

Multiple Choice Multiple Answer


Question One can interact with PRO at the :-
Correct Answer Railway Station , Government Offices , Press
Your Answer Government Offices , Press

Multiple Choice Single Answer


Question In a crisis, in management team, every person must be
capable of working under extreme :-
Correct Answer Pressure
Your Answer Pressure

True/False
Question Erik Thovaldson named the island as greenland.
Correct Answer True
Your Answer True

Multiple Choice Single Answer


Question The San Diego & Electric company had placed order
with
certain :-
Correct Answer Arab companies
Your Answer Russian companies

Multiple Choice Multiple Answer


Question The press kits desgined by Johnson & Johnson included
:-
Correct Answer J & J history , Name of top people , Financial
results
Your Answer J & J history , Financial results , How it went
wrong

Match The Following


Question Correct Answer Your Answer
Relationship Symmetrical Model Symmetrical Model
Publicity Press Agentry Model Grunig Model
Information Public Information Model Public Information Model
Advocacy Asymmetrical Model Asymmetrical Model

Multiple Choice Multiple Answer


Question The invitation format should also cover :-
Correct Answer Why , How , What
Your Answer Why , What , Whose

Multiple Choice Single Answer


Question Public Relation practitioners play a dual role, they
are
advisiors as well as :-
Correct Answer Counsellors
Your Answer Counsellors

True/False
Question The print media consists of newspaper and magzines.
Correct Answer True
Your Answer True

Multiple Choice Single Answer


Question Advertising research is an :-
Correct Answer Information Tool
Your Answer Marketing Tool

True/False
Question Very often the presence of a well known celebrity can
liven up a routine company function
Correct Answer True
Your Answer True

Multiple Choice Multiple Answer


Question The functions of an advertising agency are
Correct Answer Account Management , Planning,
Creativity,Production , Media and Agency Management
Your Answer Planning, Creativity,Production , Media and Agency
Management

Multiple Choice Multiple Answer


Question In nineteenth century food processing industry began
famous and reputed names which came into lime light were
Correct Answer Nestles , Cadburys , Kellogs
Your Answer Nestles , Cadburys , Coke

True/False
Question Over all 60 cities were selected for nation wide
press
conference in J & J case.
Correct Answer False
Your Answer True

True/False
Question Abraham Maslow was a great Philosopher.
Correct Answer False
Your Answer False

Multiple Choice Multiple Answer


Question The PR practitioner advises management on preparing
the
policy frame works and also develops systems for implementation, they
also make sure that no job candidates are discriminated against any
particular
Correct Answer Caste , Race , Creed or Religious order
Your Answer Caste , Race , Creed or Religious order
LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Multiple Choice Single Answer


Question The advertising plan is a part of :

Correct Answer Marketing Plan

Your Answer Marketing Plan

Multiple Choice Single Answer


Question If press realeses are poorly written they will end up in the :-

Correct Answer Dustbin

Your Answer Dustbin

Multiple Choice Single Answer


Question People are prone to forgive :-

Correct Answer Mistakes

Your Answer Mistakes

Select The Blank


Question Tapping groups attitudes is called as ________.

Correct Answer Channeling

Your Answer Channeling

Multiple Choice Single Answer


Question The sole of the advertising is to :-

Correct Answer Sell

Your Answer Sell

Multiple Choice Single Answer


Question The Public Relations practitioner acts as a :-

Correct Answer Counsellor

Your Answer Counsellor

Multiple Choice Multiple Answer


Question Adams legacy also inculded :-

Correct Answer Newspaper essays , Speeches , Parades

Your Answer Newspaper essays , Speeches , Parades

True/False
Question The journalist can publish whatever he wants.

Correct Answer False

Your Answer False

True/False
Question The marketing mix consists of Product Place People and Price

Correct Answer False

Your Answer False

Select The Blank


Question Testimony means actual user share their________ in the form
of an ad.
Correct Answer Experience

Your Answer Experience

Multiple Choice Single Answer


Question Rahul Bajaj is not involved in day to day operation but still the
media wants to speak with him because in their eyes he is more
:-
Correct Answer Acceptable

Your Answer Acceptable

Multiple Choice Multiple Answer


Question The design princples can been arranged by d ifferent elements
viz.
Correct Answer Balance , Proportion , Sequence

Your Answer Balance , Proportion , Sequence

Match The Following


Question Correct Answer Your Answer

Pope Urban II 1095 1095


John Wycliffee 1351 1351

Pope Gregory XV 1622 1622

Stephen Langton 1215 1215

Multiple Choice Single Answer


Question Erik Thorvaldson discovered an uninhabited of ice and snow in
North :-
Correct Answer Atlantic

Your Answer Atlantic

Multiple Choice Multiple Answer


Question The buyers buy for business or non profit motives, these
consists of
Correct Answer Businesses , Government , Non-Government Organisation

Your Answer Businesses , Government , Non-Government Organisation

Multiple Choice Multiple Answer


Question Choosing a city for press conference depends upon the level
you are working with :-
Correct Answer National , Regional , Business

Your Answer Business , National , Regional

True/False
Question All advertisments are alike.

Correct Answer False

Your Answer False

Multiple Choice Multiple Answer


Question Knowledge of group attitudes and beliefs helps the
communicator to tailor message that are :-
Correct Answer Salient , Answer a felt need , Logical course of action

Your Answer Salient , Answer a felt need , Logical course of action

Select The Blank


Question The advantage of outdoor advertising is that, message is
available for ________ hours.
Correct Answer 24
Your Answer 24

True/False
Question The spokesperson should be Verbose.

Correct Answer False

Your Answer False

Multiple Choice Single Answer


Question The modern day advertising has its roots in

Correct Answer USA

Your Answer USA

Select The Blank


Question In the DAGMAR model it is based on the premise that there are
series of ________ steps through which a brand must climb.
Correct Answer Mental

Your Answer Mental

True/False
Question A PR should have skills in making speeches.

Correct Answer True

Your Answer True

Multiple Choice Multiple Answer


Question The opening of American West provided many opportunities to
people to migrate to the west. Many of the legends and stories
of these people were told viz.
Correct Answer Wyatt Erap , Calamity Jane , Buffalo Bill Cody

Your Answer Buffalo Bill Cody , Wyatt Erap , Calamity Jane

Select The Blank


Question Samples of new safety packaging were ________

Correct Answer Distributed

Your Answer Distributed

Select The Blank


Question More and more people began to read newspaper and ________

Correct Answer Magzine

Your Answer Magzine

True/False
Question Very often the presence of a well known celebrity can liven up a
routine company function
Correct Answer True

Your Answer True

Multiple Choice Multiple Answer


Question In advertsement collateral material refers to

Correct Answer Brochures , Video Tapes , Product Leaflets

Your Answer Brochures , Video Tapes , Product Leaflets

True/False
Question In Mumbai there are reporters who specialize in stories relating
to the Government.
Correct Answer False

Your Answer False

Multiple Choice Single Answer


Question The rule in a crisis is that you cannot be handicapped by a lack
of :-
Correct Answer Infrastructure

Your Answer Infrastructure

Multiple Choice Multiple Answer


Question The press kits desgined by Johnson & Johnson included :-

Correct Answer J & J history , Name of top people , Financial results

Your Answer J & J history , Name of top people , Financial results

Multiple Choice Single Answer


Question Invitations for press conferences should be always :-

Correct Answer Typed

Your Answer Typed


True/False
Question Public relations does not have a strong industry association to
guide its growth in a controlled manner.
Correct Answer True

Your Answer True

Multiple Choice Multiple Answer


Question SWOT stands for

Correct Answer Strengths & Weakness , Opportunities , Threats

Your Answer Strengths & Weakness , Opportunities , Threats

Select The Blank


Question As world becomes a ________ place, where news travel with
great speed.
Correct Answer Smaller

Your Answer Tiny

Select The Blank


Question J & J also campaigns with the ________ .

Correct Answer Government

Your Answer Government

Multiple Choice Single Answer


Question In modern working environment men & women work in close
proximity hence there is a possibility of some kind of :-
Correct Answer Attraction

Your Answer Attraction

Multiple Choice Multiple Answer


Question The most persuasive messages are :-

Correct Answer Direct , Simply expressed , Contains one primary data

Your Answer Direct , Simply expressed , Contains one primary data

Select The Blank


Question "We very much prefer to see the ________ before they are
released", says an editor of an Popular Indian Computer
Publication.
Correct Answer Product

Your Answer Product

Match The Following


Question Correct Answer Your Answer

Media Strategy Determine Geographic Determine Geographic


spread spread
Print Media Newspapers & Magazines Newspapers & Magazines

Electronic Media Redio, Television Redio, Television

Media Objective Target Audience, Reach Target Audience, Reach &


& Frequency Frequency

Multiple Choice Single Answer


Question Advertising research is an :-

Correct Answer Information Tool

Your Answer Information Tool

True/False
Question Internet is part of electronic media

Correct Answer False

Your Answer False

Select The Blank


Question The religious public relations council is the ________
professional assocation of public Relationa proctioners in North
America.
Correct Answer Oldest

Your Answer Oldest

Multiple Choice Single Answer


Question Advertising is any paid form of non personal presentation and
promotion of ideas, goods, services by an
Correct Answer Identified sponsor

Your Answer Identified sponsor

Multiple Choice Multiple Answer


Question The various types of advertisments are

Correct Answer Consumer and Retail , National & International , End product or
Industrial
Your Answer Consumer and Retail , National & International , End product or
Industrial

Multiple Choice Multiple Answer


Question Business magzines are categorised into the following :

Correct Answer Trade Publications , Industrial Magzines , Professional


Magzines
Your Answer Trade Publications , Industrial Magzines , Professional
Magzines

True/False
Question The most important information is down the air.

Correct Answer False

Your Answer False


LIST OF ATTEMPTED QUESTIONS AND ANSWERS

True/False
Question Tests were made on 9 million recalled capsules of J & J

Correct Answer False

Your Answer True

Select The Blank


Question J & J also campaigns with the ________ .

Correct Answer Government

Your Answer US FD

Multiple Choice Multiple Answer


Question The communications department handled :-

Correct Answer Employee & Financial communications , Advertising , Media


Relations
Your Answer Employee & Financial communications , Advertising , Media
Relations

Multiple Choice Single Answer


Question A PR should always have a track of :-

Correct Answer Bottlenecks

Your Answer Quality of communication exchange

Multiple Choice Multiple Answer


Question People forget mistakes than brow beaten by

Correct Answer Cunning , Manipulative , Explanations

Your Answer Cunning , Manipulative , False Promises

Match The Following


Question Correct Answer Your Answer

Speakers on Radio & TV Showcase of Unique Showcase of Unique


abilities abilities
Generating Publicity Good Work of Good Work of Organization
Organization
Urgent Information to be Media Community Media Community
communicated
Invite Speakers Long term Business Long term Business
Strategy Strategy

Select The Blank


Question The ________ guides cast members and manages the crew
during the shooting of the ad.
Correct Answer Director

Your Answer Assistant Director

Multiple Choice Single Answer


Question Who was CEO of The San Diego & Electric company?

Correct Answer Thomas Page

Your Answer Victor Newman

Select The Blank


Question It is very difficult to attribute a rise of sales due to ________

Correct Answer Advertising

Your Answer Advertising

True/False
Question The most important information is down the air.

Correct Answer False

Your Answer True

Multiple Choice Multiple Answer


Question The catcholic Church reponded with its own counter reformation
by means of :-
Correct Answer Books , Pamphlets , Speeches

Your Answer Speeches , Books , Pamphlets

True/False
Question The art director and the copy writer work together as a team.

Correct Answer True

Your Answer False


Multiple Choice Multiple Answer
Question The lesson learnt from Tylenol case was :-

Correct Answer Open Communication policy , Adhering to companys policy


regarding customer safety , Establishment of Media control
Your Answer Open Communication policy , Adhering to companys policy
regarding customer safety , Establishment of Media control ,
How to solve the crisis

Select The Blank


Question A product becomes a brand when the product delivers a
________
Correct Answer Functional Benefit

Your Answer Cost Benefit

Select The Blank


Question In the DAGMAR model it is based on the premise that there are
series of ________ steps through which a brand must climb.
Correct Answer Mental

Your Answer Six

Multiple Choice Single Answer


Question Marketing objectives are referred in terms of :

Correct Answer Sales

Your Answer Sales

True/False
Question Research shows that 70% of buying decisions are made in store.

Correct Answer True

Your Answer True

Multiple Choice Single Answer


Question In a crisis, in management team, every person must be capable
of working under extreme :-
Correct Answer Pressure

Your Answer Difficult conditions

Multiple Choice Multiple Answer


Question The functions of an advertising agency are
Correct Answer Account Management , Planning, Creativity,Production , Media
and Agency Management
Your Answer Account Management , Planning, Creativity,Production , Media
and Agency Management

True/False
Question In the style always use a passive voice

Correct Answer False

Your Answer True

Multiple Choice Single Answer


Question Any message or suggested action must be compatible with
group values or :-
Correct Answer Beliefs

Your Answer Principals

Multiple Choice Single Answer


Question In the publicity eras the nature of communiction was :-

Correct Answer One- way

Your Answer One- way

True/False
Question FYI stands for For Your Information

Correct Answer True

Your Answer True

Multiple Choice Single Answer


Question A Public Relation professional who counted over 500 different
definitions for PR was known as :-
Correct Answer Rex Harlow

Your Answer Rex Harlow

Multiple Choice Single Answer


Question The advertising objective is a part of :

Correct Answer Long term objective

Your Answer Long term objective

Multiple Choice Single Answer


Question The PR practitioner has to understand and be skilled in the
usage and application of all :-
Correct Answer Communication Media

Your Answer Mass Media

Select The Blank


Question In print media rates depends upon the size, Colour and
________
Correct Answer Position

Your Answer Number of words in the ad.

True/False
Question Erik Thovaldson named the island as greenland.

Correct Answer True

Your Answer True

Select The Blank


Question The The release should end with ' -30-' or ________

Correct Answer "****"

Your Answer ????

True/False
Question The first advertisinment on A & F pears bought a picture tilted
"bubbles" was launched in 1886.
Correct Answer True

Your Answer True

Multiple Choice Multiple Answer


Question The corporate identity is represented in form of

Correct Answer Letter Head , Business Cards , Brochure

Your Answer Letter Head , Business Cards , Brochure

Multiple Choice Single Answer


Question While scheduling the press conferences be aware of the :-

Correct Answer Media Deadlines

Your Answer Press


Multiple Choice Multiple Answer
Question In nineteenth century food processing industry began famous
and reputed names which came into lime light were
Correct Answer Nestles , Cadburys , Kellogs

Your Answer Nestles , Cadburys , Kellogs

Multiple Choice Multiple Answer


Question A PR practitioner have access to a lot of information and are
constantly in touch with news sources related to :-
Correct Answer Technology Advancements , Social Changes

Your Answer Technology Advancements , Social Changes , Political Changes

Select The Blank


Question Public ________ is stronger than legal right or miltary might.

Correct Answer Opinion

Your Answer Opinion

True/False
Question A PR practitioner acts as a sensor of social change.

Correct Answer True

Your Answer False

Select The Blank


Question Cities where the local press usually gives a favourable ________
for press conference.
Correct Answer Coverage

Your Answer Coverage

Match The Following


Question Correct Answer Your Answer

Cadbury Product Brands Brand Image

NGOs Political Parties or Political Parties or


Educational Institutes Educational Institutes
Smirnoff, TATA, Ford Family Brands Creators Brands

Mercedes, Ponds Creators Brands Brand Identity


Multiple Choice Multiple Answer
Question A some what humorous detour on the road of Public Relation
history lies in :-
Correct Answer Exaggerations , Real Estate promotion

Your Answer Plausible , Real Estate promotion , Uninhabited

Multiple Choice Multiple Answer


Question There are three type of situtations in which you can paln an
interview with a journalist these are :-
Correct Answer Proactive , Reactive , Crisis

Your Answer Proactive , Reactive , Crisis

Multiple Choice Multiple Answer


Question Research planning includes

Correct Answer Designing a questionnaire , Data Collection , Tabulation,


Analysis and Results
Your Answer Designing a territory , Data Collection , Tabulation, Analysis and
Results

Multiple Choice Multiple Answer


Question In advertsement collateral material refers to

Correct Answer Brochures , Video Tapes , Product Leaflets

Your Answer Insertions , Video Tapes

True/False
Question A PR should have skills in making speeches.

Correct Answer True

Your Answer True

Select The Blank


Question Organisations use a variety of spokespersons depending upon
the ________and the audience.
Correct Answer Message

Your Answer Facts

Multiple Choice Single Answer


Question Advertising that is delivered directly to the consumer by mail
refers to
Correct Answer Direct Mail

Your Answer Speed Mail

Multiple Choice Single Answer


Question A press conference should be called when there's a reason for :-

Correct Answer Two way communication

Your Answer News to tell

Select The Blank


Question Traditionally the PR program is divided into ________.

Correct Answer Internal & External programs

Your Answer Management & Shareholders


LIST OF ATTEMPTED QUESTIONS AND ANSWERS

True/False
Question Tests were made on 9 million recalled capsules of J & J

Correct Answer False

Your Answer True

Select The Blank


Question J & J also campaigns with the ________ .

Correct Answer Government

Your Answer US FD

Multiple Choice Multiple Answer


Question The communications department handled :-

Correct Answer Employee & Financial communications , Advertising , Media


Relations
Your Answer Employee & Financial communications , Advertising , Media
Relations

Multiple Choice Single Answer


Question A PR should always have a track of :-

Correct Answer Bottlenecks

Your Answer Quality of communication exchange

Multiple Choice Multiple Answer


Question People forget mistakes than brow beaten by

Correct Answer Cunning , Manipulative , Explanations

Your Answer Cunning , Manipulative , False Promises

Match The Following


Question Correct Answer Your Answer

Speakers on Radio & TV Showcase of Unique Showcase of Unique


abilities abilities
Generating Publicity Good Work of Good Work of
Organization Organization
Urgent Information to be Media Community Media Community
communicated
Invite Speakers Long term Business Long term Business
Strategy Strategy

Select The Blank


Question The ________ guides cast members and manages the crew
during the shooting of the ad.
Correct Answer Director

Your Answer Assistant Director

Multiple Choice Single Answer


Question Who was CEO of The San Diego & Electric company?

Correct Answer Thomas Page

Your Answer Victor Newman

Select The Blank


Question It is very difficult to attribute a rise of sales due to ________

Correct Answer Advertising

Your Answer Advertising

True/False
Question The most important information is down the air.

Correct Answer False

Your Answer True

Multiple Choice Multiple Answer


Question The catcholic Church reponded with its own counter reformation
by means of :-
Correct Answer Books , Pamphlets , Speeches

Your Answer Speeches , Books , Pamphlets

True/False
Question The art director and the copy writer work together as a team.

Correct Answer True

Your Answer False


Multiple Choice Multiple Answer
Question The lesson learnt from Tylenol case was :-

Correct Answer Open Communication policy , Adhering to companys policy


regarding customer safety , Establishment of Media control
Your Answer Open Communication policy , Adhering to companys policy
regarding customer safety , Establishment of Media control ,
How to solve the crisis

Select The Blank


Question A product becomes a brand when the product delivers a
________
Correct Answer Functional Benefit

Your Answer Cost Benefit

Select The Blank


Question In the DAGMAR model it is based on the premise that there are
series of ________ steps through which a brand must climb.
Correct Answer Mental

Your Answer Six

Multiple Choice Single Answer


Question Marketing objectives are referred in terms of :

Correct Answer Sales

Your Answer Sales

True/False
Question Research shows that 70% of buying decisions are made in
store.
Correct Answer True

Your Answer True

Multiple Choice Single Answer


Question In a crisis, in management team, every person must be capable
of working under extreme :-
Correct Answer Pressure

Your Answer Difficult conditions

Multiple Choice Multiple Answer


Question The functions of an advertising agency are
Correct Answer Account Management , Planning, Creativity,Production , Media
and Agency Management
Your Answer Account Management , Planning, Creativity,Production , Media
and Agency Management

True/False
Question In the style always use a passive voice

Correct Answer False

Your Answer True

Multiple Choice Single Answer


Question Any message or suggested action must be compatible with
group values or :-
Correct Answer Beliefs

Your Answer Principals

Multiple Choice Single Answer


Question In the publicity eras the nature of communiction was :-

Correct Answer One- way

Your Answer One- way

True/False
Question FYI stands for For Your Information

Correct Answer True

Your Answer True

Multiple Choice Single Answer


Question A Public Relation professional who counted over 500 different
definitions for PR was known as :-
Correct Answer Rex Harlow

Your Answer Rex Harlow

Multiple Choice Single Answer


Question The advertising objective is a part of :

Correct Answer Long term objective

Your Answer Long term objective

Multiple Choice Single Answer


Question The PR practitioner has to understand and be skilled in the
usage and application of all :-
Correct Answer Communication Media

Your Answer Mass Media

Select The Blank


Question In print media rates depends upon the size, Colour and
________
Correct Answer Position

Your Answer Number of words in the ad.

True/False
Question Erik Thovaldson named the island as greenland.

Correct Answer True

Your Answer True

Select The Blank


Question The The release should end with ' -30-' or ________

Correct Answer "****"

Your Answer ????

True/False
Question The first advertisinment on A & F pears bought a picture tilted
"bubbles" was launched in 1886.
Correct Answer True

Your Answer True

Multiple Choice Multiple Answer


Question The corporate identity is represented in form of

Correct Answer Letter Head , Business Cards , Brochure

Your Answer Letter Head , Business Cards , Brochure

Multiple Choice Single Answer


Question While scheduling the press conferences be aware of the :-

Correct Answer Media Deadlines

Your Answer Press


Multiple Choice Multiple Answer
Question In nineteenth century food processing industry began famous
and reputed names which came into lime light were
Correct Answer Nestles , Cadburys , Kellogs

Your Answer Nestles , Cadburys , Kellogs

Multiple Choice Multiple Answer


Question A PR practitioner have access to a lot of information and are
constantly in touch with news sources related to :-
Correct Answer Technology Advancements , Social Changes

Your Answer Technology Advancements , Social Changes , Political Changes

Select The Blank


Question Public ________ is stronger than legal right or miltary might.

Correct Answer Opinion

Your Answer Opinion

True/False
Question A PR practitioner acts as a sensor of social change.

Correct Answer True

Your Answer False

Select The Blank


Question Cities where the local press usually gives a favourable
________ for press conference.
Correct Answer Coverage

Your Answer Coverage

Match The Following


Question Correct Answer Your Answer

Cadbury Product Brands Brand Image

NGOs Political Parties or Political Parties or


Educational Institutes Educational Institutes
Smirnoff, TATA, Ford Family Brands Creators Brands

Mercedes, Ponds Creators Brands Brand Identity


Multiple Choice Multiple Answer
Question A some what humorous detour on the road of Public Relation
history lies in :-
Correct Answer Exaggerations , Real Estate promotion

Your Answer Plausible , Real Estate promotion , Uninhabited

Multiple Choice Multiple Answer


Question There are three type of situtations in which you can paln an
interview with a journalist these are :-
Correct Answer Proactive , Reactive , Crisis

Your Answer Proactive , Reactive , Crisis

Multiple Choice Multiple Answer


Question Research planning includes

Correct Answer Designing a questionnaire , Data Collection , Tabulation,


Analysis and Results
Your Answer Designing a territory , Data Collection , Tabulation, Analysis and
Results

Multiple Choice Multiple Answer


Question In advertsement collateral material refers to

Correct Answer Brochures , Video Tapes , Product Leaflets

Your Answer Insertions , Video Tapes

True/False
Question A PR should have skills in making speeches.

Correct Answer True

Your Answer True

Select The Blank


Question Organisations use a variety of spokespersons depending upon
the ________and the audience.
Correct Answer Message

Your Answer Facts

Multiple Choice Single Answer


Question Advertising that is delivered directly to the consumer by mail
refers to
Correct Answer Direct Mail

Your Answer Speed Mail

Multiple Choice Single Answer


Question A press conference should be called when there's a reason for
:-
Correct Answer Two way communication

Your Answer News to tell

Select The Blank


Question Traditionally the PR program is divided into ________.

Correct Answer Internal & External programs

Your Answer Management & Shareholders