Project report

On
Analysing the Market and Consumption pattern
of

Submitted by
Akshya Maheshwari-2k91a07
Ankit Jain -2k19a15
Kumar Aniket -2k19a48
Himanshu Goel -2k91a67
Guided by
Mr. D.K.Banerjee

ASIA-PACIFIC INSTITUTE OF MANAGEMENT

 Haldiram at a Glance

About haldiram

Haldiram food international limited today is recognised as a star export house , by

the diroctate general of foreign trade , a department working under the ministry of
commerce , government of india.

The haldiram brand goes way back to 1937 when it was just a retail sweet and
namkeen chop in Bikaner, rajasthan. The small but the significant town nestled int he
thar desert int he north-west rajasthan. Shri shivkisan agrawal, foinder of Haldiram’s
always cherished the dream of building an empire which catered to the common
man. This dream was realized in the embodiment of haldiram’s Nagpur(1970).
Haldiram bhujiawala became operative and soon it became a hot favourite of all
nagpurians. A model factory of its time for manufacturing sweet and namkeens was
set up
He was the first to commercialise the nameHaldiram's in 1958 and named his
shop Haldiram Bhujiawala, dedicated to his legendary father. The popularity
of Haldiram's soon grew and the trade expanded to almost all the corners in India.
Late Shri Rameshwarlal was soon aided by his eldest sonPrabhu Shankar, the
present Chairman, whose undeterred efforts and managerial skill led to
diversification into traditional Indian Sweets. The growing demand led to expansion
in production and the opening of new superbly decorated and well maintained four
showrooms in Kolkata. The latest, under the hallmark- Pure Food, was inaugurated
at VIP Road in 1999, near Airport covering an area of 100 thousand sq.ft so as to
create a landmark in Kolkata. This exquisite showroom cum manufacturing unit,
which boasts more than 1000 items to gorge upon, offers the most ambient
surrounding. Every effort has been taken to provide the best of the Haldiram's made
and packed in the most hygienic conditions. A series of state of the art machineries
have been installed to maintain uniform level of production. Every effort is taken to
maintain strict vigil over quality and conformity of standards. There is a full-fledged
laboratory, which monitors the quality of the raw materials and, inspects and tests
samples drawn from batches of daily production. An R&D wing vigorously studies
means to improve quality, taste, packaging and ways to improve the shelf life of the
products. Strenuous efforts are undertaken to reach the best of even the most
perishable sweets- in its original taste to any part of the world on client
demand. Haldiram's -a place where Quality and Service is a matter of habit.
Product profile

NAMKEENS
TIN PACKED SWEETS
SWEETS
SYRUPS
PICKLES
PAPADS
DRY FRUITS

Namkeens:-
Bhujia Nut Cracker
Chana Bhujia Aloo Khelra
Aloo Bhujia Kaju Dalmoth
Elaichi Bhujia Badam Lachha
All in One Badam Dalmoth
Chiwda Mix Chana DAL(masala)
Super Mixture Khatta Mitha Mixture
Khasta Mixture Aloo Lachha(masala)
Navratan Mixture Murukku(with sauce)
Chatpatta Mixture Chana Chips(masala)
Palak Dalmoth Makai Mixture(sweet)
Moong Dal(salted) Hara Matar(green peas)
Corn Flakes(salty) Rayata Boondi(with masala)
Shahi Dalmoth Cheese Corn Chips
Chilli Cheese Chips Cheese Potato Stick
Nacho Cheese Chips Cheese Corn Snacks
Potato Chips(salted) Kabli Chana(Masala)
Methi Mathri(small size) Mini Samosa(With Sauce)
Pizza Cheesy Potato Sticks

Tin Packed Sweets:-

Raj Bhog Gulab Jamun
Angoori Petha Mango Rossogolla
Orange Rossogolla Classic Rossogolla
Pineapple Rossogolla Strawberry Rossogolla

Sweets:-
Milk Peda Sohan Cake Rose
Kesaria Laddu Sohan Cake Orange
Kaju Barfi Sohan Cake Cashew
Sakkar Para Dry Fruits Chikki
 Badam Parfi Sohan Cake Chocholate
Sohan Papdi Sohan Cake Strawberry
Kumra Petha Chandrakala
Kesaria Peda Mathura Peda
Moong Laddu

Syrups:-
Khus Syrup Rose Syrup
Badam Syrup Orange Syrup
Pineapple Syrup Green mango Syrup
Kesharia Thandai Syrup

Pickles:-
Mixed Pickle
Mango Pickle
Green chilli Pickle
Garlic Mango Pickle
Mango Kasundi Pickle
Lemon Pickle
Red Chilli Pickle
Lime Ginger Pickle
Sweet mango Laccha
Crushed Red Chilli Pickle

Papads:-
Plain Papad Crispy Papad
Masala Papad Bikaneri Papad

Dry Fruits:-
Cashew Almonds
Pistachio Resin
Akhrot

Products and Services

Namkeens and Mithai, Grilled Sandwich, Idlis, Dosas, Pav Bhaji, Cheelas, Chhole
Kulche and Rajbhog, Anarkali, Pakhija and Ras Malai, Kesar Kulfi, Matka Kulfi,
Thandai, Rosemilk

Branches of haldiram in Delhi NCR

Haldiram Maketing Pvt Ltd
45, Part-III, Ring Road, Near Moolchand Flyover, Lajpat Nagar, New Delhi, Delhi 110024
-011 2889 8030
Haldiram's
Kucha Mahajan, Chandni Chowk, New Delhi, Delhi (state) - 011 23862713
Haldiram
45, Ring Road, New Delhi, Delhi 110024 -011 25171946
Haldirams
Mathura Road, New Delhi, Delhi - 011 26959386
2 reviews
"This is one the best branches that haldiram's has in and around Delhi. ..."
Haldiram Products Pvt. Ltd.
# 19A, Najafgarh Road, Moti Nagar, New Delhi, 110015 - 011 2542 1425
4 reviews
"My sister and I ate at the Haldirams in Chandni Chowk in Old Delhi and ..."
Haldiram Kamal
K 1, Sunder Nagar Market, Sunder Nagar, New Delhi, Delhi 110003 - 011 24358735
Haldiram's - RASTOGI MISTHAN BHANDAR
E - 6/2, Krishan Nagar, Delhi, 110051 - 011 2209 9706
Haldiram Manufacturing Co Ltd
B-1/F-12, Mohan Co-Op Industrial Estate, Main Mathura Road, Badarpur, New Delhi, Delhi
110044 -011 26950208
Haldiram SNCKS Private Limited
Shop No-108-109, Pacific Mall, Kaushambhi, Ghaziabad, Uttar Pradesh
Haldiram's
B-1, H/8, Mohan Cooperative Industrial Estate, Main Mathura Road, Mathura Road, Delhi,
New Delhi -011 2889 8004

Haldirams
NH 2, New Delhi, Delhi
Haldirams
4715/21, Dyanad Road, Dhariya Ganj, New Delhi, Delhi 110002 - 011 23267202
Haldiram's
Sahara Mall, Mehrauli Gurgaon Road, Gurgaon, New Delhi - 0124 4379016

Haldiram Foods Ltd

Village Kerki-Daula, National Highway 8, Gurgaon, New Delhi - 0124 2214141
Haldirams
Parsavnath Mall, Faridabad, Haryana - 0129 2299756
Haldirams
Ground Floor, Spice Mall, Sector 25A, Noida, Delhi
Haldiram
NH 8, Sector 75A, Gurgaon, Haryana
Haldiram Manufacturing Co Pvt Ltd
Shopping Complex, Sahara Mall, Mahatma Gandhi Road, Gurgaon, Haryana 122002 - 0124
2214141
Haldirams
Noida, Delhi
Haldirams Achievement
 50 countries stock Haldiram's

 152 items on out menus, many more seasonally sold. 60 products are
exported every year

 Exports of syrups have increased by 20% since 2003 touching 18,000 bottles
in 2005.

 Bhel Puri exports has been growing 30% a year since 2001, touching 71 tons
in 2005

 Pani Puri exports are already at 10,000 Kg in 2005

 Khatta Meetha has increased by 112% since its introduction - touching 122
tons in 2005

 Export of Plain Bhujia has been increasing by 24% every year - touching 77
tons in 2005
 Project objective

• To know the market share of Haldiram.

• To analyse the consumption pattern.

 Research Methodology
Data collection
The task of data collection being after a research problem has been defined and

research design/plan chalked out. While deciding about the method of data

collection, the research should be keep in mind two types of data viz. primary and

secondary.

The primary data are those, which are collected a fresh and for the first time and

thus happen to be original in character. The secondary data are those which have

already been collected by someone else and which have already been passed

through the statistical process the method of collecting primary data are to be
originally collected, while in the case of secondary data the nature of data collection

work is merely that of compilation.

COLLECTION OF PRIMARY DATA

we collected primary data during the course of doing experiments of doing in an

experimental research. We can obtain primary data either through observation or

through direct communication with respondent, or through personal interview.

COLLECTION OF SECONDARY DATA

Secondary data means data that are already available i.e. they refer to the data

which have been collected and analyzed by someone else. It may either be from

published data or from internet:

• Various publication

• Technical and trade journals

• Book,magazines and statistics

Tools used in survey

The various tools used in conducting the survey are as follows:-

• Personal Interviews

• Questionnaire

Personal Interviews Method

The interview method of collecting data involves presentation of oral verbal stimuli

and reply in term of oral verbal responses. Personal interview method in a face to
face contract to the other person or other persons this method is particularly suitable

to intensive investigations.

Questionnaire

This method of data collection is quite popular in case of big enquires. In this method

a questionnaire is presented to a concerned person with a request to give answer of

the questions a questionnaire consists of forms the respondents have to answerthe

question on their own.

The general form of data of questionnaire is concerned; it either be structured or

constructed questionnaire structured or constructed questionnaire. Structured

questionnaires are those questionnaires in which these are defined, concrete and

pre-determined questions. When their characteristics are not presented in a

questionnaire, it can be termed as unstructured or non-structured questionnaire.

 Conclusion
• Haldiram has done well to stick to their image.

• Haldiram as a brand has never targeted lower income group as its customer,
the major focus has been on upper middle class.

• General public believe that Haldiram has never compromised on its quality it
has always given what it has promised or higher than consumer’s expectation.

• Consumers have been satisfied by the quality of food it provide.

• Consumers have been satisfied by the quality of service it provide.

• It customize its product according to the requirement. e.g. Navaratra food
provided during navratra’s.

• It is one of the most preferred choices for pure vegetarians.

• Customer is more or less satisfied with the price although they place it too is
high.

• Customer feels value for their money while spending in the Haldiram.

SUGGESTION
• Haldiram should open more of their outlets

• They should also create a separate section for those who want table service

and they can charge extra from those customer.

• They should start home delivery system.

• They should advertise them self on T.V.

• They should also offer seasonal discounts.

• They should also provide combo-offers.

• They should reduce the price so as to increase the customer base.

• They should also provide take away service to their customer.

Bibliography

www.google.com
www.mouthshut.com
www.haldiram.com
www.indiainfoline.com