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Project Management

in a Web 3.0 World


Leveraging new social media relationship tools in
project management
Project Management Institute Madison Chapter | May 21, 2010

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Who is Wendy Soucie?
48,000
results to
choose from

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With the Internet comes a new reality
"The corporate homepage at Dell.com is not really the corporate
homepage. The homepage today is Google.“

Bob Pearson, Dell's man in charge of social media strategy

It took radio 38 years to reach 50 million users;


It took Facebook 2 years to reach 50 million users.

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Social Media Defined
“Web-based technologies that shift focus from
content to conversation, from publishing to
interacting, and

…Technologies and practices embedded in a


web of relationships”

• Patti Anklam

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Moving towards Social Business

Enterprise 2.0
Use of emerging software
between companies Social
Business
Business
designed
around sociality
and social tools
Web 2.0 in reaction to
the social web
Intro of web
Stowe Boyd
applications on
Patti Anklam http://www.byeday.net/weblog/networkblog.html
the Internet
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Our entire buying process has changed

We need to realign our business process

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More ways to connect to each other

Source: HubSpot

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“If you want to collaborate well with others
you have to understand what kind of state
others are in.”
Christian Keysers, Brain Researcher

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The Challenge
• Friend Response: The “silo
mentality”―people naturally form safe
tribes with close colleagues and work well
within these
• Foe Response: Automatic foe response
increases with people when the scenario
looks like :
– From different cultures
– People unlikely to meet at all
– Short timelines
– Variety of decision processes
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Why is face to face so important?
• It provide a direct experience of another’s
intent
So communicating and understanding in-
person
…is better than video,
…which is better than the telephone,
…which is better than email, etc.
Reduce “foe” response
• Dedicate social time through
– Informal meetings
– Collaborative workspace
– Video introductions
– Share personal aspects of themselves via stories,
– Share photos
– Connect on social networking sites

Companies that encourage “water-cooler conversations”


exhibit greater productivity
Gallup Organization Study

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Project management issues
• Many different types of
teams with different
agendas
• No face to face meetings
• Growing scope
• Lack of understanding team
member political/personal
issues
• Different ways of decision
making

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Project management – more than
timelines and tasks?
• The social side of a project is the most
challenging job.
• You don’t put products together, you are not
an administrator
• The more you know about all your players in a
project the better you can play your own role.
• The more socially engaged you are the more
influence you have, the better your
understanding
• Social relationships are more important then
technical competency for two simple reasons:
– Always somebody else to balance your lack of knowledge
– People feel better when they know someone cares

Wikipedia-commons

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Teams Involved
• Sales Team
– Finds a customer that needs the a solution, sell the project, sets expectations
• Project Team
– Implements project to provide results – ideally with same results promised by sales
• Customer’s Teams
– Operations, Continuous Improvement, Quality, Maintenance, Corporate
• Steering Team
– Executive sponsorship from the customer and vendor

Development Team
Supports project team to ensure product meets the requirements
Marketing Team
Validate market research and develop success story

Product Support
Base software product support
Application Support
Support application that has been implemented by the project team

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Industry Applications Project Work Flow
Industry Application Project WorkFlow

Development
Sales Team Marketing Team Delivery Team Support Team
Team

URS
Gap Analysis
Sales Opportunity
completed against
Identified
Application
MAP-URS defined
Standard
(S/PS) Ha
Gap Off nd
Anal

Touch
Point

Functional Spec
Developed
FRS/
GAP

Software Design
Spec Developed

SDS

Application
Development and
Implementation
As Build
Docs

Customer Customer
Acceptance Application
Testing Support

Ind Appl Components

Success Next Release of


Story Product

Customer Team (Touch Points throughout the Project)

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Social Media in Project Management
• What is true for sales, marketing, customer
service is even more important in project
management
– Listening and learning
– Building great and relevant connections
– Understanding others and being understood
– Know when you demand too much or too little
because you know players on some social level
• Get a holistic understanding of the people in
your project
– ability to manage them in all situations.

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How would you use Xeesm
to gain insights and productivity

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Xeesm Social Business Applications

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Product Overview
• Xeesm/Engage!
– Turns a static website into a social destination
– Lead generation system

• Xeesm/Flights!
– Social Relationship Manager
– For sales, marketing, product management,
service…

• Xeesm/Edge!
– Social CRM
– People focused customer engagement system

• MyXeesm (free)
– A free tool to manage your social presence
– Social address book

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Xeesm
• Team members add
their own
information

• They favorite
others on the team

• It is easy to find the


places your team is
social
• Access to all apps
but limited in free
version

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Xeesm/Flights!™

• Custom processes
• Fast connections
• More efficient visits
• Universal
• Silo Buster

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Xeesm/Flights!™
• Social Relationship
Mgmt
• Tracking engagements
• Setting milestones
• Following a process
• Showing progress
• Seeing results

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Survey
• Who’s on social media sites

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Social Media Starters

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Social media business strategy
Goal
16,000 ft

Strategy

Tools

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5 Rules for social media
• Listen
• Network
• Contribute
• Participate
• Be a trust agent

It takes time to do all this.

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This is you on Social Media
Manuel Lime | Social Visualization project

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What you can do later today
• Take your current project and find your team
on the social web
• Allocate 20 minutes in the morning to just
visit their profiles
• You will know more, and faster, about your
project team than ever before
• Use the management tools that work for you

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Q+A

© Copyright 2009 Wendy Soucie


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Strategic Alliances
• Wendy Soucie Consulting
– www.wendysoucie.com
• Founder/Principal
• Integrated Alliances
• Regional Executive Director – WI
• End Result Marketing
– www.endresultmarketing.com
• Social Media Strategist
• Social Media Academy
• Certified Social Media Consultant
• Founding Gold Member and Alumni
• Black Diamond Consultant
• Xeesm Business Partner - Wisconsin

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We provide:
Technical Product Expertise
Manufacturing experience
Social media assessments
Marketing best practices
Thought leadership strategies
Social media building blocks
Training on tools and strategy
Implementation help and coaching
Social web links: http://xeesm.com/wendysoucie

Network . Contribute . Participate 33


© Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved
About Xeequa
Xeesm is a brand of Xeequa Corp. Xeequa is a social business application provider helping
business teams to create a better customer experience for their market.

Xeequa solutions are delivered as Internet based software service (SaaS), focusing on
small medium enterprises. Xeequa has representation in the US, Europe, Asia and
Australia. More info on http://xeesm.com http://xeeurl.com and http://xeequa.com
or +1 (650) 384-0057.
The privately held company is based in Palo Alto, California.

Please comment on our Facebook page, LinkedIn Group or Blog or tweet


about your thoughts (650) 384-0057http://xeesm.com
Xeesm.com/Xeesm
© 2009 Xeequa Corp. All rights reserved. Xeesm™, Xeequa™, and the Xeequa logo are either trademarks or registered
trademarks of Xeequa Corp. All other company names and product names may be trademarks or registered trademarks of their
respective companies or owners.

All materials contained herein are the property of each respective company identified on such materials, and may only be used,
copied or distributed with the express written permission of each respective company.
Xeequa Corp. | 228 Hamilton Ave. | Palo Alto, CA 94301 | (650) 384-0057 | Info@xeequa.com | www.xeesm.com

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