Project Management in A Web 3.0 World

Project Management
in a Web 3.0 World

Leveraging new social media relationship tools in
project management
Project Management Institute Madison Chapter | May 21, 2010
© Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved 1

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© Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved
With the Internet comes a new reality
"The corporate homepage at Dell.com is not really the corporate
homepage. The homepage today is Google.“
Bob Pearson, Dell's man in charge of social media strategy
It took radio 38 years to reach 50 million users;

It took Facebook 2 years to reach 50 million users.

Social Media Defined
“Web-based technologies that shift focus from
content to conversation, from publishing to
interacting, and
…Technologies and practices embedded in a

web of relationships”
• Patti Anklam

Moving towards Social Business
Enterprise 2.0
Use of emerging software
between companies Social
Business
Business
designed
around sociality
and social tools
Web 2.0 in reaction to
the social web
Intro of web
Stowe Boyd
applications on
Patti Anklam http://www.byeday.net/weblog/networkblog.html
the Internet
Our entire buying process has changed
We need to realign our business process
6
More ways to connect to each other
Source: HubSpot
© Copyright 2003-2010 - Wendy Soucie Consulting LLC - Integrated Alliances - All Rights Reserved 7
“If you want to collaborate well with others
you have to understand what kind of state
others are in.”
Christian Keysers, Brain Researcher

The Challenge
• Friend Response: The “silo
mentality”―people naturally form safe
tribes with close colleagues and work well
within these
• Foe Response: Automatic foe response
increases with people when the scenario
looks like :
– From different cultures
– People unlikely to meet at all
– Short timelines
– Variety of decision processes
Why is face to face so important?
• It provide a direct experience of another’s
intent
So communicating and understanding in-
person
…is better than video,
…which is better than the telephone,
…which is better than email, etc.
Reduce “foe” response
• Dedicate social time through
– Informal meetings
– Collaborative workspace
– Video introductions
– Share personal aspects of themselves via stories,
– Share photos
– Connect on social networking sites
Companies that encourage “water-cooler conversations”

exhibit greater productivity
Gallup Organization Study

Project management issues
• Many different types of
teams with different
agendas
• No face to face meetings
• Growing scope
• Lack of understanding team
member political/personal
issues
• Different ways of decision
making
12
Project management – more than
timelines and tasks?
• The social side of a project is the most
challenging job.
• You don’t put products together, you are not
an administrator
• The more you know about all your players in a
project the better you can play your own role.
• The more socially engaged you are the more
influence you have, the better your
understanding
• Social relationships are more important then
technical competency for two simple reasons:
– Always somebody else to balance your lack of knowledge
– People feel better when they know someone cares
Wikipedia-commons

Teams Involved
• Sales Team
– Finds a customer that needs the a solution, sell the project, sets expectations
• Project Team
– Implements project to provide results – ideally with same results promised by sales
• Customer’s Teams
– Operations, Continuous Improvement, Quality, Maintenance, Corporate
• Steering Team
– Executive sponsorship from the customer and vendor
Development Team
Supports project team to ensure product meets the requirements
Marketing Team
Validate market research and develop success story
Product Support
Base software product support
Application Support
Support application that has been implemented by the project team
14
Industry Applications Project Work Flow
Industry Application Project WorkFlow
Development
Sales Team Marketing Team Delivery Team Support Team
Team
URS
Gap Analysis
Sales Opportunity
completed against
Identified
Application
MAP-URS defined
Standard
(S/PS) Ha
Gap Off nd
Anal
Touch
Point
Functional Spec
Developed
FRS/
GAP
Software Design
Spec Developed
SDS
Application
Development and
Implementation
As Build
Docs
Customer Customer
Acceptance Application
Testing Support
Ind Appl Components
Success Next Release of

Story Product
Customer Team (Touch Points throughout the Project)
15
Social Media in Project Management
• What is true for sales, marketing, customer
service is even more important in project
management
– Listening and learning
– Building great and relevant connections
– Understanding others and being understood
– Know when you demand too much or too little
because you know players on some social level
• Get a holistic understanding of the people in
your project
– ability to manage them in all situations.

How would you use Xeesm
to gain insights and productivity
© Copyright 2009 Wendy Soucie

17
Consulting LLC - All Rights Reserved
Xeesm Social Business Applications

Product Overview
• Xeesm/Engage!
– Turns a static website into a social destination
– Lead generation system
• Xeesm/Flights!
– Social Relationship Manager
– For sales, marketing, product management,
service…
• Xeesm/Edge!
– Social CRM
– People focused customer engagement system
• MyXeesm (free)
– A free tool to manage your social presence
– Social address book

Xeesm
• Team members add
their own
information
• They favorite
others on the team
• It is easy to find the

places your team is
social
• Access to all apps
but limited in free
version
20
Xeesm/Flights!™
• Custom processes
• Fast connections
• More efficient visits
• Universal
• Silo Buster

21
Xeesm/Flights!™
• Social Relationship
Mgmt
• Tracking engagements
• Setting milestones
• Following a process
• Showing progress
• Seeing results

22
23
Survey
• Who’s on social media sites

25
Social Media Starters

26
Social media business strategy
Goal
16,000 ft
Strategy
Tools
27
© Copyright 2003-2010 - Wendy Soucie Consulting LLC - Integrated Alliances - All Rights Reserved
5 Rules for social media
• Listen
• Network
• Contribute
• Participate
• Be a trust agent
It takes time to do all this.

28
This is you on Social Media
Manuel Lime | Social Visualization project

What you can do later today
• Take your current project and find your team
on the social web
• Allocate 20 minutes in the morning to just
visit their profiles
• You will know more, and faster, about your
project team than ever before
• Use the management tools that work for you

Q+A

31
Strategic Alliances
• Wendy Soucie Consulting
– www.wendysoucie.com
• Founder/Principal
• Integrated Alliances
• Regional Executive Director – WI
• End Result Marketing
– www.endresultmarketing.com
• Social Media Strategist
• Social Media Academy
• Certified Social Media Consultant
• Founding Gold Member and Alumni
• Black Diamond Consultant
• Xeesm Business Partner - Wisconsin
32
We provide:
Technical Product Expertise
Manufacturing experience
Social media assessments
Marketing best practices
Thought leadership strategies
Social media building blocks
Training on tools and strategy
Implementation help and coaching
Social web links: http://xeesm.com/wendysoucie
Network . Contribute . Participate 33

About Xeequa
Xeesm is a brand of Xeequa Corp. Xeequa is a social business application provider helping
business teams to create a better customer experience for their market.
Xeequa solutions are delivered as Internet based software service (SaaS), focusing on
small medium enterprises. Xeequa has representation in the US, Europe, Asia and
Australia. More info on http://xeesm.com http://xeeurl.com and http://xeequa.com
or +1 (650) 384-0057.
The privately held company is based in Palo Alto, California.
Please comment on our Facebook page, LinkedIn Group or Blog or tweet

about your thoughts (650) 384-0057http://xeesm.com
Xeesm.com/Xeesm
© 2009 Xeequa Corp. All rights reserved. Xeesm™, Xeequa™, and the Xeequa logo are either trademarks or registered
trademarks of Xeequa Corp. All other company names and product names may be trademarks or registered trademarks of their
respective companies or owners.
All materials contained herein are the property of each respective company identified on such materials, and may only be used,
copied or distributed with the express written permission of each respective company.
Xeequa Corp. | 228 Hamilton Ave. | Palo Alto, CA 94301 | (650) 384-0057 | Info@xeequa.com | www.xeesm.com

Project Management in A Web 3.0 World

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Project Management

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© Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved 1

Bob Pearson, Dell's man in charge of social media strategy

It took radio 38 years to reach 50 million users;

© Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved 3

…Technologies and practices embedded in a

© Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved 4

We need to realign our business process

© Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved 8

Companies that encourage “water-cooler conversations”

© Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved 11

© Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved 13

Ind Appl Components

Success Next Release of

Customer Team (Touch Points throughout the Project)

© Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved 16

© Copyright 2009 Wendy Soucie

© Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved 18

© Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved 19

• It is easy to find the

© Copyright 2009 Wendy Soucie

© Copyright 2009 Wendy Soucie

© Copyright 2009 Wendy Soucie

© Copyright 2009 Wendy Soucie

It takes time to do all this.

© Copyright 2009 Wendy Soucie

© Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved 29

© Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved 30

© Copyright 2009 Wendy Soucie

Network . Contribute . Participate 33

Please comment on our Facebook page, LinkedIn Group or Blog or tweet

© Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved 34

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