Professional Documents
Culture Documents
How To Build A Sustainable
Innovation Ecosystem
Al Meyers, Saisei Consulting
www.reinventedsolutions.com
Atlanta Creativity Exchange
May 6, 2010
Is This Vision Possible?
TED 2009 Palm Springs
• GameTap
• TedX Peachtree
Innovation • Atlanta Music Project
• Disrupting Class
• Past4Ward
• Education Blogger
• Government affiliations
Education • Foundations
• Education organizations
Experiential
Learning
Inquiry‐
Feedback based
Learning
Learning
Outcomes
Cooperation Goal Setting
Self Efficacy
Source: Scott Rigby 2008 GDC Presentation; Jane McGonigal Property of Saisei Consulting, Inc. 2010
There Is Demand From Educators
Games or activities for student use in school 65%
Interactive lesson plans 59%
Research information for student use 58%
Current events information 57%
Image collections 57%
Games or activities for student use out of school 55%
Information for own professional development 53%
Online video library/exclusive content 53%
Primary source materials 50%
Interactive simulations 49%
Online video library/previously aired content 48%
Student‐produced multimedia 43%
Data Sets 39%
Student created websites 38%
Opportunitites to interact with experts 35%
Student submission Websites 29%
Non‐interactive lesson plans 20%
Audio on Handheld Devices 16%
Blogs 15%
Facebook, Wiki, social media communities 14%
Video on Handheld Devices 12%
Source: PBS and Grunwald Associates LLC, 2009 Property of Saisei Consulting, Inc. 2010
However, Current GBL Products Have
Not Achieved Critical Mass
Distribution Model Illustrative Examples
Direct‐To‐Teacher
Direct‐To‐District
Direct‐To‐Student
Bundled with Teacher Training
Via 3rd Party Large Textbook
Publishers
“Games to Laptops”
Via Installed Hardware Base Initiative
Source: Mayo “Bringing Game-Based Learning to Scale” Property of Saisei Consulting, Inc. 2010
Examples of Innovative GBL Products
Subject Areas Illustrative Examples
Language Learning
Civics/Social Studies
Financial Literacy
Observation: None Directly Target "STEM"
Property of Saisei Consulting, Inc. 2010
What Is The Problem?
1. Schools must be redesigned
to become intrinsically
motivating environments.
2. GBL products are not being
deployed "disruptively."
3. A "Sustainable Innovation
Ecosystem" must be
constructed.
Property of Saisei Consulting, Inc. 2010
How Do We "Intrinsically Motivate"
Students?
Is it this? Or this?
Old School Design The Future?
Game Requirements
• High production value
• Non‐linear, complex narratives
• Teacher training
• Assessment system
• Time on task
Property of Saisei Consulting, Inc. 2010
GBL Products Must Be Deployed
Disruptively
Primer: The relative economics of sustaining
versus disruptive innovations
Disruptive innovations create asymmetric competition
Incumbents nearly always win
Performance
Different measure
of Performance
Performance that customers
can utilize or absorb
Time
Entrants nearly always win Time
"It must fit into my comfort zone"
"Don’t call it Edugames, call it a lab"
"Show me how to incorporate it"
"Must align to standards and fit into a class period"
THIS IS CALLED "CRAMMING"
Property of Saisei Consulting, Inc. 2010
The Golden Rule of Disruptive Innovation:
Target Areas of Non‐Consumption
Recorded Sold to music listeners
who did not attend
Music concerts
Initially only worked for
Telephone local calls
Focus on individual songs
Downloadable versus entire albums –
music industry phased out
Digital Media singles in 1990s
Project‐based learning;
Game‐based eLearning; new charter
school designs; after school
Learning??? programs; new territories,
low achievers
Property of Saisei Consulting, Inc. 2010
How Do You Implement GBL in K‐12?
Target Non‐
Consumption
Areas For Pilot
Schools
Approach
Mainstream Suggested GBL Perform
Schools When Efficacy
Conditions Are Disruptive Research
Favorable Implementation Plan
Sell To Non‐
Consumption
Areas, Other
Distribution
Channels
Source: Shirley Ann Jackson, PHD “Expediting Serendipity: Building An Innovative Ecosystem” 10/09
Property of Saisei Consulting, Inc. 2010
Government Funding Alone Will Not
Sustain The Ecosystem
Old Model New Model
Economic development is a
Government drives collaborative process
involving government at
economic development
multiple levels, companies,
through policy decisions and teaching and research
incentives. institutions, and private sector
organizations.
Examples of Best Practices
• South Korea (Korea Industrial Complex Corporation –
KICOX)
• Singapore’s National Institute of Education
Source: Michael Porter, “Regional Competitiveness in a Global Economy,” 5/18/09 Property of Saisei Consulting, Inc. 2010
GBL Keys To Success: Tenacity,
Creativity, Diversification, and Patience
Don’t Follow The Traditional Path
Use Disruptive Innovation Theory As A Roadmap
Our Common Goal: Get GBL On This List!
Property of Saisei Consulting, Inc. 2010