Professional Documents
Culture Documents
I. GENERAL INFORMATION
1.1 Name :
1.2 Age : a) Upto 25 years
b) 26 – 50 years
c) Above 50 years
1.3 Gender : a) Male
b) Female
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1.7 Monthly Income (family) : a) Upto ` 5,000
b) ` 5,001 to ` 10,000
c) ` 10,001 to ` 15,000
d) Above ` 15,000
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: a) Less than 1 year
b) 1 to 2 years
c) 2 to 5 years
d) 5 to 8 years
e) 8 to 10 years
f) More than 10 years
2.4 Sources of Awareness?
a) Own decision
b) Advertisements
c) Salesman
d) Friends and Relatives
e) Neighbours
f) Print media
g) Others (Specify) _____________________
2.5 Purchasing quantity (per month)
a) 50 gms
b) 100 gms
c) 250 gms
d) 500 gms
e) Above 500 gms
2.6 Where do you purchase your brand?
a) Retail shop
b) Wholesale shop
c) Departmental Stores
d) At market
e) Others (Specify) _____________________
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b) Conventional habit
c) Leisure
d) Others (Specify) _____________________
2.8 How often do you take coffee?
a) Once a day
b) Twice a day
c) Thrice a day
d) More than thrice a day
2.9 Where do you like to take coffee?
a) At Office
b) At Party
c) At Hotel
d) At Home
2.9 Do you have the habit of purchasing special biscuits for babies?
a) Yes
b) No
2.10 If yes, specify the Biscuit name
a) Milk Bikis
b) 50 – 50
c) Treat
d) Little hearts
e) Others (Specify) _____________________
2.11 Do you know the number of varieties available in the market
a) Yes
b) No
2.12 If yes, which variety do you prefer?
a) Sweet variety
b) Cream variety
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c) Special variety
d) Salt variety
e) Others (Specify) ________________________
1. Quality
2. Quantity
3. Price
4. Taste
5. Discount
6. Package
7. Flavours
8. Ingredients
9. Colour
10. Varieties
12. Crispiness
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IV. PLEASE GIVE ANY SUGGESTIONS
1.___________________________________
2.___________________________________
3.___________________________________
APPENDIX – B
75
19 39 44 37 69 52
20 53 45 53 70 60
21 44 46 53 71 39
22 51 47 42 72 42
23 53 48 50 73 36
24 40 49 60 74 40
25 39 50 38 75 58
Calculation of Mean
N = 75
x = 3408
Total Scores
Mean = -------------------------
No. of respondents
X
X= ------
N
3408
= --------
75
X = 45.44
76
APPENDIX –C
= X–X
S. No. Score (X) 2
(X - 45.44)
1 44 -1.44 2.07
2 41 -4.44 19.71
3 41 -4.44 19.71
4 35 -10.44 108.99
5 60 14.56 211.99
6 43 -2.44 5.95
7 38 -7.44 55.35
8 40 -5.44 29.59
9 50 4.56 20.79
10 43 -2.44 5.95
11 44 -1.44 2.07
12 44 -1.44 2.07
13 48 2.56 6.55
14 25 -20.44 417.79
15 46 0.56 0.31
16 45 -0.44 0.19
17 53 7.56 57.15
77
18 42 -3.44 11.83
19 39 -6.44 41.47
20 53 7.56 57.15
21 44 -1.44 2.07
22 51 5.56 30.91
23 53 7.56 57.15
24 40 -5.44 29.59
25 39 -6.44 41.47
= X–X
S. No. Score (X) 2
(X- 45.44)
26 57 11.56 133.63
27 51 5.56 30.91
28 48 2.56 6.55
29 53 7.56 57.15
30 46 0.56 0.31
31 49 3.56 12.67
32 52 6.56 43.03
33 50 4.56 20.79
34 56 10.56 111.51
35 55 9.56 91.39
36 45 -0.44 0.19
37 45 -0.44 0.19
38 32 -13.44 180.63
39 30 -15.44 238.39
40 43 -2.44 5.95
41 51 5.56 30.91
42 48 2.56 6.55
43 58 12.56 157.75
44 37 -8.44 71.23
45 53 7.56 57.15
46 53 7.56 57.15
78
47 42 -3.44 11.83
48 50 4.56 20.79
49 60 14.56 211.99
50 38 -7.44 55.35
51 41 -4.44 19.71
52 55 9.56 91.39
53 30 -15.44 238.39
54 40 -5.44 29.59
= X–X
S. No. Score (X) 2
(X - 45.44)
55 41 -4.44 19.71
56 44 -1.44 2.07
57 43 -2.44 5.95
58 46 0.56 0.31
59 43 -2.44 5.95
60 45 -0.44 0.19
61 37 -8.44 71.23
62 51 5.56 30.91
63 39 -6.44 41.47
64 39 -6.44 41.47
65 51 5.56 30.91
66 50 4.56 20.79
67 43 -2.44 5.95
68 40 -5.44 29.59
69 52 6.56 43.03
70 60 14.56 211.99
71 39 -6.44 41.47
72 42 -3.44 11.83
73 36 -9.44 89.11
74 40 -5.44 29.59
75 58 12.56 157.75
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TOTAL 4122.21
N = 75 x2 = 4122.21
Standard Deviation = /N
= = = 7.41
80