Professional Documents
Culture Documents
At
BY
K.IRSHAD AHMED
(130798017)
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TO STUDY THE CONCEPT OF PORTFOLIO MANAGEMENT IN ULIPs
AT
ICICI PRUDENTIAL LIFE INSURANCE CORPORATION LIMITED.
BY
K.IRSHAD AHMED
K.S.R.M.COLLEGE OF ENGINEERING
(AFFILIATED TO S.V. UNIVERSITY)
Pulivendula Road, Kadapa (DIST),A.P.-516003
DECLARATION
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I (K.IRSHAD AHMED) hereby declare that this Project Report entitled
Venkateshwara University, Tirupathi and it has not been submitted previously in part
Regd.No. 130798017.
Place: Kadapa
Date: 15-11-2007.
CERTIFICATE
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This is to certify that the Project Report entitled “PORTFOLIO
Tirupathi.
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ABSTRACT
This project studied the portfolio structure in the stock market by using portfolio
returns and risk. Analyzing the stock market wide and portfolio-specific information
effects on portfolio returns, these portfolio is to be estimated by measuring standard
deviation of different portfolio returns. The project represents various plans measuring,
various kinds of risks and returns in view of Investor’s behavior. The protector plan
having the minimum risk and minimum returns. Here, the investor thinking protection
for his / her life. The balancer planning having the medium risks and returns (compare
with the protector plan and maximizer plan). The maximizer plan represents the high
returns and high risk. Here, I am mainly observed that when returns increasing risks
also increasing. Here, I am using to calculating Sharpe’s performance measure to
portfolio.
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ACKNOWLEDGEMENT
This project work is undertaken as part of the M.B.A (Finance & Systems
I am also sincerely thankful to Our Head of the Department Sri Dr. G.L.Narayanappa.
I am also thankful to our college Placement Officer Sri. Dr. G. Krishna Mohan
I sincerely thank Sri.M.V. Sai Prasad and Sri. M.N. Vamshi Krishna (Financial services
managers, Bank assurance & Alliances), for their assistance and guidance given to
me during the course of my project. Their advice has proved to be invaluable for me.
I also extend our thanks to all other staff for their sustained help and co-ordination
Last but not least I would like to thank my parents, friends and everyone
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TABLE OF CONTENTS
CONTENTS PAGE NUMBERS
1 College Certificate
Company Certificate
Declaration
Acknowledgement
Executive Synopsis
Chapter I Company Profile
Chapter II Product Profile
Chapter III Conceptual Framework
Chapter IV Research Methodology
Chapter V Data Analysis
Chapter VI Findings & Suggestions
Chapter VII Bibliography.
INTRODUCTION
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gold, silver, real estate, buildings, insurance policies, post office certificates and
NSC….etc, they are making provision for future. The risk each of such instrument is to
banks and faring banks and UTI, no other agency had professional portfolio
management until 1987. After setting public sectors mutual funds since 1987, success
consultants some of whom are also professionally qualified have become portfolio
Manager. They have managed the fund of clients on both discretionary and non-
discretionary basis.
customer taking in to consideration their long term and short term needs. A portfolio
the service provider offer to handle execution of orders and making available reports
on the transactions , portfolio valuation and the balance in the clients settlement
change over the last two decades, portfolio management services have been
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reshaped by factors such as increasing sophistication of the customer’s global nature
Some of major players in the industry are Lehman Brother, Suloman smith
Barnay consultants, meryll, lynch and margan Stanley. They are providing wide range
and debt, asset management . in addition to these specialist players, many financial
institutions like Citibank, standard chartered bank and individuals offers portfolio
regulations differ from country to country. In India, the Securities and Exchange Board
of India (SEBI) is the regulatory body. These regulations are framed keeping in view
the state of the industry in the term of knowledge levels of the players as well as the
customers.
trust.Etc.
tasks:
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Strategies are to be developed and implemented in tune with the
attributes.
investors circumstances.
Finally, the evaluation of the portfolio for the results to compare with the
vis-à-vis targets.
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STATEMENT OF THE PROBLEM
In our present day economy, finance is defined as the provision of the money at the
time when it is required. Every enterprise, whether big, medium or small needs
finance to carry on its operations and to achieve its targets. In fact, finance is so
indispensable today if it is rightly said to be the lifeblood of the enterprise with out
Finance Management:
primarily financial in nature and that which may be needed for making economic
and control.
associated to the procurement of finance and its effective utilization for the
constitute the portfolio of the investor. Thus, a portfolio is a combination of assets and-
and return, separate from those of the components. The portfolio is also built up out of
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the wealth or income of the investor over a period of time, with a view suit his risk or
return preferences to that of the portfolio that he holds. The portfolio analysis is thus
changes that may take place in combination with other securities due to interaction
The portfolio theory is the basis of portfolio management and relates to the efficient
portfolio investment in financial and physical assets, including shares and debentures
and investment in financial asset. These holding stocks the result of individual
preferences and decisions of the holders regard the risk and return and a host of other
Need of Portfolio
You will resell that expected return from individual security carries some degree
of risk. Risk was defined as the standard deviation around the expected returns. In
affect equated security’s risk with the variability of returns. More description or
variability about a security’s expected return meant the security was riskier then one
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The simple fact that security carry differing degree of expected risk leads must
investors to the nation of holding more than one security at a time in an attempt to
spread risks not putting all their eggs in to one basket . Diversification of one’s holding
is intended to reduce risk in an economy is which every asset’s returns are subject to
some degree of uncertainty. Even the value of cash suffers from the inroads of
inflation. Must investors hope that if they hold several assets, even if one goes bad,
Objectives:
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HYPOTHESIS
The investors are rational and behave in a manner as to maximize their utility with
a given level of income or money. They have free access to fair and correct
information on the returns and risk. The markets are efficient and absorb the
information quickly and perfectly to the investor’s. The Investor’s are risk averse
and try minimizing the risk and maximizing return. Investor’s base decisions on
expected returns and variance or standard deviation of these returns from the
mean. They prefer higher returns to lower returns for a given level of risk.
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RESEARCH METHODOLOGY:
The study on Unit linked life insurance at ICICI PRUDENTIAL is taken as Portfolio
management practices in ULIP. The study is carried with the following objectives:
Methodology :
The research is descriptive oriented and the data collected for the study is
secondary data that is from the financial news papers, journals, and books internet
and company records. To arrive at the meaningful conclusion the applicable method
Secondary Data: Company financial details, Portfolio details from records. Other
information from financial news papers, web sites, journals and text books.
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Scope of the study:
The study is carried out on the part of the application of ULIP as a new means
of life insurance. The present money market and capital market movements in the
country along with the government of India’s liberalization and globalization, always
creating the new opportunities and new ways by adopting the globally used innovate
products in these markets. Thus the scope of the study as of the time is from the year
2002 to the present. Therefore this study on the same lines can be continued as and
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Limitations of the study:
1. The study was carried out by taking the ULIPs as new means of life
insurance.
2. As the data is from the short time interval the conclusion drawn may not be
the common.
3. The study was conducted on academic lines for period of 45 days due to the
4. In-depth analysis of the study has not carried out due short period of
project work .
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REVIEW OF LITERATURE
summary of portfolio performance. His measures properly adjust performance for risk.
The Sharpe index measures the risk premiums of the portfolio (where the risk
premium is the excess return required by investors for the assumption of risk) relative
portfolio return that was equivalent to the return of market portfolio. When the market
portfolio earns a low or negative return, the ideal portfolio still earns a positive return;
and when the market portfolio earns a positive return, the ideal funds earns a higher
return.
risk adjusted basis- that is, a definite standard against which performances of varies
funds can be measured. This standard is based on measuring the “portfolio manager’s
predictive ability –that is, his ability to earn returns through successful prediction of
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Those which we expect given the level of riskiness of his portfolio. In other words, they
are attempting to determine if more than expected returns are being earned for the
portfolio’s riskiness.
portfolio consisting of both debt and equity that has been selected for each month for
out performed the Sensex throughout the testing period. In addition, it also
dynamically switches from debt to equity during bull phase and vice versa in bear
phase automatically. Thus the model is able to identify the portfolio of equity and debt
securities mix dynamically without human intervention and obtain consistently good
results in both phases. It could used by investors-both individual and institutional for
decision making.
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Introduction
Insurance :
has a value and it is created at considerable cost. They have a life time during which
time they are expected to perform. But they can be destroyed or made non-functional
through accident occurrences. Such terrible occurrences are called perils. The damage
the perils may cause to the assets is the risk. Risk only means that there is possibility of
loss or damage. There has to be uncertainty about risk. Insurance is relevant only when
there is uncertainty. The occurrences have to be random, accidental and not deliberately
created.
History:
The business of insurance stated with marine business. Traders who use to gather in the
Loyd’s coffee house in London agree to share the losses to their good while being carried
by ships. The losses were on account on ships being pirated is damaged to goods
because of weather conditions or sinking of the ship. The first insurance policy was
issued in 1583 in England. In India, insurance began in 1818 with life insurance being
transacted by English Company, the European and Albert. The first Indian Insurance
Company was formed in 1870 Bombay Mutual Assurance Society Ltd. This was followed
by Oriental Government Securities Life Assurance Co. In 1874, the Bharat in 1896 and
Insurance Companies.
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Insurance Industry in last five years:
The Indian insurance sector was thrown open by the private sector in 2000.and
the first company to start selling his policy, ICICI prudential did so on December
(together, they have a 26 percent share of the market), and seven non life once(they
boast a similar share)in the country and the penetration of life insurance has increased
from 1.7 percent (premium income as a proportion of GDP) five years ago to 2.6 percent
In the five years before the entry of the private sector firms (1995-2000). Indias
a year. In the five years since, it has grown by 20 percent a year “Most of the new growth
has been coming from the private sector companies”, ICICIprudential life, the countries
largest private sector insurer. The first year premium of the life insurance segment has
grown 260 percent between 2000-01 and 2004-05, Rs.25,350 crores. The gross premium
of the non-life segment 180 percent to Rs.1,8095.25crores. The real achievement of the
private in the insurance industry, however, is the fact that insurance is no longer a seller’s
market. Among the new products launched by private sector life insurance is the Unit
linked insurance plan (ULIP). Today, seven out of ten policies sold by private insurers are
ULIPs.
The popularity of equity-linked ULIPs may have to do with the stock market’s
performance over the past 12 months. And that of debt-linked ULIIPs with tax-
concessions that are still available to insurance firms 2004-05, ULIPs shemes contributed
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Much of the growth (in both life and non-life segments) as come from urban
centers. Most private sector insurance firms don’t even have a presence in rural areas.
IRDA hopes to deregulate tariffs by the end of 2006. For life and non-life insurance firms,
foreign direct investment remains 26 percent (again IRDA believes this should be
this change, the next five years could be insurance’s golden age.
percentages
Market share In
thousands
819.75 643.59 352.14 207.93 189.24 8,409,09
T h e 7 lif
%
e In s u r a n c e p ie
6%
3% Ic i c i p r u d e n ti a l
6%
2% B a ja j A lli a n z
2% H d fc S ta n d a r d
B i r la s u n li fe
T a ta A IG
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L ic
74%
o th e r s
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COMPARISION OF LIC WITH OTHER PRIVATE PLAYERS:
25,000
19,785
20,000
15,000
11,402 11,165 12,282
9,700
10,000 8,410
5,556
5,000 2085 2,914
712 180 662
0
2000yr 2001yr 2002yr 2003yr 2004yr 2005yr
LIC 9,700 11,402 11,165 12,282 19,785 8,410
Private 712 180 662 2085 5,556 2,914
LIC Private
Most people by insurance as an investment. That can save some tax, another
refrain, this one popular among private sector life insurance firms four, five years ago
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went, not as protection. In a volte face of sorts, investments advisers cannot have
enough of unit linked insurance plans, and private insurers are now vending the dual
The returns can come from equity and debt, and with the stock market having
been on a hot steak this past year, equity based ULIPs are all the rage ULIPs holders will
be the hardest hit, “In fifteen of the last 25 years, the returns on equity has been 13-22
percent”. If some takes a long-term view and stays invested in an ULIPs, he or she will
definitely gain.
ULIPs are potential market equalizer’s, intruments they can use to catch up with
other private sectors insurance firms. That’s where we make a difference by offering
capital guarantee even in our growth fund where equity allocation could go up to a high of
80 percent. One way of looking at ULIPs returns based on the its investments in
government securities, corporate bonds, and the money market, but with interest rate
headed south in the 2000, that is no longer possible however, ULIP’s are susceptible to
stock market volatility, especially in the short term. We ensure that our agents make
In fact, we further enhance this process by ascperate call form the company to
advice prospective customer to take a long term call on ULIPs. ”In developed
Market“such as the US, ULIPs are the preferred insurance intruments. Globally, ULIPs
account for some 80 percent of all life insurance policies. ICICI prudential sees them as
“an irreversible trend”. That may be the case, but ULIPs seems to have succeeded at the
cost of endowment polices. Then in the noise about ULIPs, that’s a voice of reasons that
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ICICI prudential life insurance Company has remained the counties largest private
sector life insurance firms over the past five years. Supported by the country’s largest
private sectors ICICI bank, ICICI prudential believes that size and scale are essential to
The returns can from equity and debt, and with the stock market having been on a
hot steak this past year, equity based ULIPs are all the rage ULIPs holders will be the
hardest hit, “In fifteen of the last 25 years, the returns on equity has been 13-22 percent”
If some takes a long-term view and stays invested in an ULIPs, he or she will definitely
gain.
ULIPs are potential market equalizers, intruments they can use to catch up with
other private sectors insurance firms. That’s where we make a difference by offering
capital guarantee even in our growth fund where equity allocation could go up to a high of
80 percent. One way of looking at ULIPs. Returns on these based on its investments in
Market, but with interest rate headed south in the 2000, that is no longer possible
however, ULIP’s are susceptible to stock market volatility, especially in the short term.
We ensure that our agents make consumers aware of the risks and returns in ULIPs.
. In fact, we further enhance this process by ascperate call form the company to
advice prospective customer to take a long term call on ULIPs. ”In developed market”
such as the US, ULIPs are the preferred insurance instruments. Globally, ULIPs account
for some 80 percent of all life insurance policies. ICICI prudential sees them as “an
irreversible trend”. That may be the case, but ULIPs seems to have succeeded at the
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cost of endowment polices. Then in the noise about ULIPs, that’s a voice of reasons that
ICICI prudential life insurance Company has remained the counties largest
private sector life insurance firms over the past five years. Supported by the country’s
largest private sectors ICICI bank, ICICI prudential believes that size and scale are
firms form 26-49 percent is one reason for this. To grow the equity-incentive business (for
instance, in the 12 hike in its equity since December 2000, ICICI prudential brought in Rs.
160 crore to take its capital to Rs.1085 crore), then Indian partner may have to bring in
more money. Insurance regulator IRDA scotched the plans of the insurance companies
to raise capital through preference shares are hybrid instruments other than equity.
It wasn't too long back, when the good old endowment plan was the preferred way to
insure oneself against an eventuality and to set aside some savings to meet one's
financial objectives. Then insurance was thrown open to the private sector. The result
was the launch of a wide variety of insurance plans, including the ULIPs.
Two factors were responsible for the advent of ULIPs on the domestic insurance horizon.
First was the arrival of private insurance companies on the domestic scene. ULIPs were
one of the most significant innovations introduced by private insurers. The other factor
that saw investors take to ULIPs was the decline of assured return endowment plans. Of
course, the regulator -- IRDA (Insurance and Regulatory Development Authority) was
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Today, there is just one insurance plan from LIC (Life Insurance Corporation) -- Komal
These were the two factors most instrumental in marking the arrival of ULIPs, but another
factor that has helped their cause is a booming stock market. While
this now appears as one of the primary reasons for their popularity, we believe ULIPs
have some fundamental positives like enhanced flexibility and merging of investment and
ULIP BENEFITS:
Given that ULIPs are relatively new and remain an enigma for a large section of
SUM ASSURED :
Perhaps the most fundamental difference between ULIPs and traditional endowment
When you want to take a traditional endowment plan, the question your agent will ask
you is -- how much insurance cover do you need? Or in other words, what is the sum
assured you are looking for? The premium is calculated based on the number you give
your agent.
With a ULIP it works in reverse. When you opt for a ULIP, you will have to answer the
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Depending on the premium amount you state, you are offered a sum assured as a
multiple of the premium. For instance, if you are comfortable paying Rs 10,000 annual
premium on your ULIP, the insurance company will offer you a sum assured of say 5 to
In our illustration your sum assured could vary from Rs 50,000 to Rs 200,000. Within this
range, you have to decide how much insurance cover you need. Of course the multiple to
In the case of LIC's ULIP, the sum assured--premium relationship works the traditional
way. So you need to state how much sum assured you are looking for and your premium
is calculated as 1/10th the sum assured. If you have opted for a sum assured of Rs
Investments :
and the money market. They have shirked from investing in the stock markets, although
However, for some time now, endowment plans have discarded their traditional outlook
on investing and allocate about 10%-15% of monies to stocks. This percentage varies
ULIPs have no such constraints on their choice of investments. They invest across the
board in stocks, government securities, corporate bonds and money market instruments.
Of course, within a ULIP there are options wherein equity investments are capped.
Expenses :
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ULIPs are considered to be very expensive when compared to traditional endowment
plans. This notion is rooted more in perception than reality. Let us take agent
Sale of a traditional endowment plan fetches a commission of about 30% (of premium) in
the first year and 60% (of premium) over the first five years. Then there is ongoing
Sale of a ULIP fetches a relatively lower commission ranging from as low as 5% to 30%
of premium (depending on the insurance company) in the first 1-3 years. After the initial
years, it stabilizes at 1-3%. Unlike endowment plans, there are no IRDA regulations on
ULIP commissions.
Mortality expenses for ULIPs and traditional endowment plans remain the same as also
the administration charges. One area where ULIPs prove to be more expensive than
These charges fluctuate in the 0.80%-1.50% (of premium) range. We could not get a fix
on the fund management charges of traditional endowment plans after having spoken to
Flexibility :
As we mentioned at the very beginning of this article, one aspect that gives ULIPs an
edge over traditional endowment is flexibility. ULIPs offer a host of options to the
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There are insurance companies that offer as many as five options within a ULIP with the
equity component varying from zero to a maximum of 100%. You can select an option
Having selected an option, you still have the flexibility to switch to another option. Most
Another innovative feature with ULIPs is the 'top-up' facility. A top-up is a one-time
additional investment in the ULIP over and above the annual premium. This feature
works well when you have a surplus that you are looking to invest in a market-linked
ULIPs also have a facility that allows you to skip premiums after regular payment in the
initial years. For instance, if you have paid your premiums religiously over the first three
years, you can skip the fourth year's premium. The insurance company will make the
necessary adjustments from your investment surplus to ensure the policy does not lapse.
We however recommend that you do not skip your premium payments. Remember,
ultimately its your investment surplus that is being eroded with every skipped premium.
With traditional endowment, there are no investment options. You select the only option
you have and must remain with it till maturity. There is also no concept of a top-up facility.
Your premium amount cannot be enhanced on a one-time basis and skipped premiums
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Transparency :
ULIPs are also more transparent than traditional endowment plans. Since they are
market-linked, there is a price per unit. This is the net asset value (NAV) that is
declared on a daily basis. A simple calculation can tell you the value of your ULIP
investments. Over time you know exactly how your ULIP has performed.
ULIP’s also disclose their portfolios regularly. This gives you an idea of how your money
is being managed. It also tells you whether or not your mutual fund and/or stock
investments
Coincide with your ULIP investments. If they are, then you have the opportunity to do a
rethink on your investment strategy across the board so as to ensure you are well
you an annual statement of bonus declared during the year, which gives you an idea of
Traditional endowment also does not have the practice of disclosing portfolios. But given
that there are provisions that ensure a large chunk of the endowment portfolio is in high
quality (AAA/sovereign rating) debt paper, disclosure of portfolios is likely to evoke little
investor interest.
Liquidity :
Another flexibility that ULIPs offer the individual is liquidity. Since ULIP investments
maturity. Of course, there is an initial lock-in period (3 years) after which the withdrawal is
possible.
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Traditional endowment has no provision for pre-mature withdrawal. You can surrender
your policy, but you won't get everything you have earned on your policy in terms of
premiums paid and bonuses earned. If you are clear that you will need money at regular
TAX BENEFITS :
Taxation is one area where there is common ground between ULIPs and traditional
endowment. Premiums in ULIPs as well as traditional endowment plans are eligible for
tax benefits under Section 80C subject to a maximum limit of Rs 100,000. On the same
lines, monies received on maturity on ULIPs and traditional endowments are tax-free
UNIT-linked insurance plans (ULIPs) are the flavor of the season. Launched a couple of
years ago, these plans have contributed over 50 per cent of the new business of
Encouraged by the response, other players, too, are launching variants of savings and
endowment plans in the unit-linked format. A recent addition to the range of insurance
products,
ULIPs claim to give an investor the best of both worlds — high returns and risk cover. But
look deeper and you find shortcomings. So do consider the following points before going
in for a ULIP.
record of at least three years over different market cycles. ULIPs do not fulfil this criterion
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Insurance and savings are two different goals and it is better to address them
separately rather than bundle them into a single product. A combination of a term plan
and a mutual fund could give better results over the long term.
If investment returns are your priority, you should compare alternative investment
Tax advantages do work in favour of ULIPs for debt-oriented funds. For equity-
oriented funds, equity-linked savings products, which enjoy tax advantages and provide
The core selling point for unit-linked plans is the high returns generated over the past
couple of years.
The growth options have recorded annualized returns of over 20 per cent — a distant
savings plans declare annual bonuses (investment returns) in the 4-5 per cent range. As
insurance companies have the discretion to decide on their investment portfolios, ULIPs
can even have a 100 per cent equity component. But non-linked plans do have an IRDA-
stipulated cap on investment in various asset classes. A minimum of 50 per cent has to
be invested in State and Central Government securities and only 35 per cent can put into
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In the long run (say, a 20-year term), the average return from a non-linked plan might
work out to 5-6 per cent. In comparison, a linked plan appears far more attractive, at least
These high returns (above 20 per cent) are definitely not sustainable over a long term, as
they have been generated during the biggest bull run in recent stock market history.
The free hand given to ULIPs might prove risky if the timing of exit happens to coincide
with a bearish market phase, because of the inherently high equity component of these
schemes.
mutual fund due to tax concessions that insurance companies enjoy, such tax incentives
The appreciation in the net asset value (NAV) of ULIPs barely indicates the actual returns
earned on your investment. The various charges on your policy are deducted either
Either way, the charges do not affect the NAV; but the number of units in your account
suffers. You might have access to daily NAVs but your real returns may be substantially
lower. A rough calculation shows that if your investments earn a 12 per cent annualized
return over a 20-year period in a growth fund, when measured by the change in NAV, the
real pre- tax returns might be only 9 per cent. The shorter the term, the lower the real
returns.
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INSURANCE PENETRATION IN DIFFERENT COUNTRIES :
US 4.38 5.23
UK 8.62 4.75
BRAZIL 1.28 1.68
RUSSIA 1.12 2.13
INDIA 2.26 0.62
CHINA 2.3 1.03
insurance penetration
10 8.62
8
6 5.23 4.75
4.38
4
2.13 2.26 2.3
1.68
1.28 1.12
2 0.62 1.03
0
RUSSI
US UK BRAZIL INDIA CHINA
A
life 4.38 8.62 1.28 1.12 2.26 2.3
non life 5.23 4.75 1.68 2.13 0.62 1.03
PORTFOLIO MANAGEMENT :
Insurance plans under ULIP require the fund management in terms of the portfolio
management.
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Individual securities, as we have seen, have risk-return characteristics of their
own. Portfolio, which is combinations of securities, may or may not take on the aggregate
Portfolio analysis considers the determination of future risk and return in holding
PORTFOLIO:
You will recall that expected return from individual securities carries some degree
of risk. Risk was defined as the standard a security was riskier than one with less
dispersion.
The simple fact that securities carry differing degrees of expected risk leads most
investors to the notion of holding more than one security at a time, in an attempt to
spread risks by not putting all their eggs in to one basket 2.Diversification of one’s
holdings in intended to reduce risk in an economy in which every asset’s returns are
subject to some degree of un certation. Most investors hope that if they hold several
assets, even if one goes bad, the others will provide some protection from an extreme
loss.
spreading our investment across a number of assets. Ideally, we would like to own a
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portfolio. Which provides the maximum return for a given level of risk? Portfolio
management is primarily concerned with the process of building and managing such
portfolios.
PORTFOLIO SELECTION:
efficient frontier, or locus of portfolio opportunities. The issue now is, How should
Our central vehicle for attacking this problem is the satisfaction an investor receives from
portfolios are the main determinants of an investor’s attitude toward them. We need to
Establishing efficient portfolios (minimum risk for a given expected return) comprising
broad classes of assets(e.g., stocks, bonds, real estate)lends it self to the mean-variance
class (e.g. stocks)can be achieved with the single index (beta) model proposed by
Sharpe.
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VISION:
ICICI Prudential Life Insurance Company is a joint venture between ICICI Bank, a
services group headquartered in the United Kingdom. ICICI Prudential was amongst the
first private sector insurance companies to begin operations in December 2000 after
ICICI Prudential's equity base stands at Rs. 11.85 billion with ICICI Bank and Prudential
plc holding 74% and 26% stake respectively. In the financial year ended March 31,
2005, the company garnered Rs 1584 crore of new business premium for a total sum
assured of Rs 13,780 crore and wrote nearly 615,000 policies. The company has a
network of about 56,000 advisors; as well as 7 banc assurance and 150 corporate
agent tie-ups. For the past four years, ICICI Prudential has retained its position as the
No. 1 private life insurer in the country, with a wide range of flexible products that meet
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PROMOTERS:
ICICI Bank :
ICICI Bank (NYSE:IBN) is India’s second largest bank and largest private sector bank
with over 50 years of financial experience and with assets of Rs. 1812.27 billion as on
30th June, 2005. ICICI Bank offers a wide range of banking products and financial
services to corporate and retail customers through a variety of delivery channels and
through its specialized subsidiaries and affiliates in the areas of investment banking, life
and non-life insurance, venture capital and asset management. ICICI Bank is a leading
over 13 million retail customer accounts. The Bank has a network of over 570 branches
Prudential plc :
Established in London in 1848, Prudential plc, through its businesses in the UK and
Europe, the US and Asia, provides retail financial services products and services to
more than 16 million customers, policyholder and unit holders worldwide. As of June 30,
2004, the company had over US$300 billion in funds under management. Prudential
has brought to market an integrated range of financial services products that now
includes life assurance, pensions, mutual funds, banking, investment management and
general insurance. In Asia, Prudential is the leading European life insurance company
with a vast network of 24 life and mutual fund operations in twelve countries - China,
- 40 -
Indonesia, Japan, Korea, Malaysia, the Philippines, Singapore, Taiwan, Thailand and
Vietnam.
ICICI Prudential is also the only private life insurer in India to receive a National Insurer
Financial Strength rating of AAA ( Ind ) from Fitch ratings. The AAA rating is the highest
credit rating, and is a clear assurance of ICICI Prudential’s ability to meet its obligations
DISTRIBUTION :
ICICI Prudential has one of the largest distribution networks amongst private life
insurers in India, having commenced operations in over 116 cities and towns in India,
stretching from Bhuj in the west to Guwahati in the east, and Amritsar in the north to
The company has 8 bank assurance tie-ups, having agreements with ICICI Bank, Bank
of India, Federal Bank, South Indian Bank, Ernakulam Bank, Lord Krishna Bank and
some co-operative banks, as well as about 290 corporate agents and brokers. It has
also tied up with NGOs, MFIs and corporates for the distribution of rural policies and
organizations like Dhan for distribution of Salaam Zindagi, a policy for the socially and
ICICI Prudential has recruited and trained more than 65,000 insurance advisors to
PRODUCTS :
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ICICI Prudential Life Insurance offers a range of innovative, customer-centric products
that meet the needs of customers at every life stage. Its products can be enhanced with
Savings Solutions :
of protection.
expenses like a child’s marriage, expenses for a child’s higher education or purchase of
an asset.
• LifeTime & LifeTimeII offer customers the flexibility and control to customize the
policy to meet the changing needs at different life stages. Each offer 4 fund options ?
life insurance cover with the opportunity to stay invested in the stock market.
• Premier Life is a limited premium paying plan that offers customers life
• InvestShield Life is a Market Linked plan that provides capital guarantee on the
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• InvestShield Cash is a Market Linked plan that provides capital guarantee on
the invested premiums and declared bonus interest along with flexible liquidity options.
the invested premiums and declared bonus interest along with limited premium payment
terms.
Protection Solutions :
• LifeGuard is a protection plan, which offers life cover at very low cost. It is
available in 3 options ? level term assurance, level term assurance with return of
to help customers cover their home loans in a simple and cost-effective manner.
Child Plans:
along with life insurance cover for the parent who purchases the policy. The policy is
designed to provide money at important milestones in the child’s life. SmartKid plans
are also available in unit-linked form ? both single premium and regular premium.
Retirement Solutions :
• SecurePlus Pension is a flexible pension plan that allows one to select between
3 levels of cover.
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Market-linked retirement products :
• Golden Years: is a limited premium paying retirement solution that offers tax
benefits up to Rs 100,000 u/s 80C, with flexibility in both the accumulation and payout
stages.
ICICI Prudential also launched “Salaam Zindagi”, a social sector group insurance
Health Solution
• Health Assure: Is a regular premium plan which provides l ong term cover
• Health Assure Plus: Is a regular premium plan which provides long term cover
ICICI Prudential also offers Group Insurance Solutions for companies seeking to
• ICICI Pru Group Gratuity Plan: ICICI Pru’s group gratuity plan helps employers
fund their statutory gratuity obligation in a scientific manner. The plan can also be
- 44 -
customized to structure schemes that can provide benefits beyond the statutory
obligations.
• ICICI Pru Group Superannuation Plan: ICICI Pru offers a flexible defined
Time of retirement.
• ICICI Pru Group Term Plan: ICICI Pru’s flexible group term solution helps
provide affordable cover to members of a group. The cover could be uniform or based
on designation/rank or a multiple of salary. The benefit under the policy is paid to the
ICICI Pru Life offers flexible riders, which can be added to the basic policy at a marginal
• Accident & disability benefit: If death occurs as the result of an accident during
the term of the policy, the beneficiary receives an additional amount equal to the rider
sum assured under the policy. If the death occurs while traveling in an authorized mass
transport vehicle, the beneficiary will be entitled to twice the sum assured as additional
benefit.
• Accident Benefit: This rider option pays the sum assured under the rider on
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• Critical Illness Benefit: protects the insured against financial loss in the event of
9 specified critical illnesses. Benefits are payable to the insured for medical expenses
prior to death.
• Income Benefit: This rider pays the 10% of the sum assured to the nominee
every year, till maturity, in the event of the death of the life assured. It is available on
accident, the premiums are waived till maturity. This rider is available with Secure Plus
Management:
Board of Directors
The ICICI Prudential Life Insurance Company Limited Board comprises reputed people
Mr. HT Phong
Mr. R Narayanan
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Ms. Shikha Sharma, Managing Director
Management Team
(ULIP) that will be the first to conform to the Insurance Regulatory and Development
- 47 -
The revised product will have a three–year lock–in, a crucial clause in the ULIP
regulations that seek to differentiate ULIPs from mutual fund investments. The older
The country’s largest private sector life insurer will stop selling the existing LifeLink
ICICI Prudential’s managing director & CEO, Shikha Sharma, said modifications in
other ULIP products will be carried out in phases before the July 1, 2006 deadline set
ICICI Prudential has 16 unit–linked products. Of the total assets under management of
LifeLink Super will open with a new fund series on March 13, 2006 and will
The target customers for the modified products are individuals who want to invest a
lumpsum in one shot and don’t want the pressure of regular future payouts. These
The new product will offer option to choose between two levels of sum assured – 125
per cent and 500 per cent. There will also be 100 per cent allocation for premium of Rs
ICICI Prudential Life Insurance Company, India’s No. 1 private life insurance company,
has become the first life insurer in India to introduce a single premium product –
- 48 -
LifeLink Super - which is structured along the new ULIP guidelines that were issued by
December 2005. LifeLink Super will open with a New Fund Series that allocates units to
customers at an NAV of Rs 10 per unit on the opening day - March 13, 2006.
Explaining the rationale behind the launch of LifeLink Super, Ms Shikha Sharma,
Managing Director and CEO, ICICI Prudential Life Insurance said, “The new ULIP
guidelines have created a level field for the structure of single premium products, and
we are excited to be the first movers in this space. With LifeLink Super, we believe we
have a product that can compete with the single premium products available in the
market, without diluting the concept of life insurance as a long-term instrument for
As per the new ULIP guidelines, LifeLink Super has a minimum term of 5 years, giving
Option to choose between 2 levels of Sum Assured (125% or 500%). For e.g, if an
individual chooses to pay Rs. 50,000, his sum assured will be either Rs. 62,500 (125%)
4 fund options – equity, balanced, debt, and money markets & cash
Tax benefits under 80C and 10 (10D) as per the prevailing tax laws
- 49 -
Life Link Super is ideal for individuals who want to invest a lumpsum and earn returns
over the long-term, without the pressure of regular future payouts, and is
Likely to find great appeal amongst sportsmen, artists, freelancers, and those who want
To give an example of the benefits that would flow from investing Rs 1 lakh in LifeLink
Super:
Term LifeLink Super can be purchased by anyone between the ages of 0-65 years.
Those aged 44 years or less pay a single premium of atleast Rs 25,000 and those 45
DISTRIBUTION:
ICICI Prudential has one of the largest distribution networks amongst private life
insurers in India, having commenced operations in over 116 cities and towns in India,
stretching from Bhuj in the west to Guwahati in the east, and Amritsar in the north to
The company has 8 bancassurance tie-ups, having agreements with ICICI Bank, Bank
of India, Federal Bank, South Indian Bank, Ernakulam Bank, Lord Krishna Bank and
some co-operative banks, as well as about 290 corporate agents and brokers. It has
also tied up with NGOs, MFIs and corporates for the distribution of rural policies and
organisations like Dhan for distribution of Salaam Zindagi, a policy for the socially and
- 50 -
ICICI Prudential has recruited and trained more than 65,000 insurance advisors to
As a life insurance company, we know that our customers trust their monies
with us for the long-term and hope to use these funds to protect and achieve the
dreams and aspirations of their families. With this in mind, our investment focus is to
ensure long term safety, stability and profitability of our customer’s fund. Our aim is to
achieve superior returns for a given level of risk. In order to meet this objective, we
positive risk-adjusted returns in each product category, be it for child plans, retirement
strategy that matches the risk characteristics of the corresponding liability or, put
simply, we ensure that the promise we have made to the customer will be met.
Debt investments, which comprise the majority of our protector fund, part of our
balancer fund and a minor portion of our maximiser fund, target a mix of government
and corporate bonds. The investment process is backed by intense research and
- 51 -
after carefully studying all the factors that influence interest rate direction, such as RBI
policy and stance, inflation, growth of money supply, credit off take, fiscal deficit,
Detailed research reports obtained from credit rating agencies from the primary
basis for investment decisions. In addition, the term’s assessments of economic cycle,
industry health, its perception of management quality and demand and supply
not bound by traditional pure value or growth driven strategy and continuously look
when we both co-exit. Portfolio diversification lies at the core of our investment
strategy. We have a clearly articulated benchmark for each of our funds and have
well-defined deviation limits vis-à-vis benchmark at both the sector and stock level.
We combine top-down and bottom-up approach while choosing stocks for our
Our equity portfolio has a large cap bias, as we believe that they offer higher risk
one of the criteria viz. presence in high growth industry ,one of the industry segment
Ensuring consistent, stable and better risk adjusted performance over long term for
- 52 -
In summary, our investment process is a function of extensive research and is
based on data and reasoning, backed by superior risk control measures. This, we
believe, would enable us to deliver to our customers safety, stability and returns on
The generally accepted asset mixes for the portfolio construction with different
The analysis part covers the comparison of the portfolios of the company with
standard generally accepted asset mixes, the behavior of portfolio from inception and
- 53 -
Investment objectives and Asset Mixes In General
Objective Objective
Stability of Current income Short-term debt Minimum maturies necessary to achieve
income 0-10%debt
90-100%equities
PROTECTOR PLAN: Protector has the objective of providing the policy holder safe
and steady returns over a period of time. Keeping this objective, protector invests in
various kinds of corporate bonds and government securities that provides fixed and
- 54 -
TABLE : ASSET MIX
% NET ASSETS
DEBENTURES/BONDS
- 55 -
Kotak Mahendra Primus 1.18% 1.35%
GE Capital 1.57% 0.99%
cholamandalam investment and finance 0.94% 3.41%
sundaram finance 0.88% 1.00%
citi corp finance 0.86% 2.83%
Indian Rural electrification corp 4.52%
ICICI Securities 0.60% 0.46%
State bank of Travancore 0.59% 0.49%
Binolere cabels 0.45%
UTI Bank 0.44% 0.13%
Mahindra & Mahendra Finance 0.21% 0.90%
Standard charted loans & investments 0.17%
American Express Bank 0.15%
Hindustan petrolium corporation 2.22%
- 56 -
Total 100% 100% 100% 100% 100%
Interpretation:
The protector portfolio reveals that the portfolio is entirely with Debentures/Bonds and
49.0%. Particularly as on July 2007 the Government Securities are 34.14% and
Debentures/bonds 48.40%. This may be due the changes in the interest rates.
index
Last quarter 0.97% 1.03%
Last One year 8.19% 8.12%
Last Two years 15.10% N.A
Since Inception 16.93% N.A
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Since Inception 11.52% N.A
Interpretation: Last one year returns shows 0 % returns in the year 2004 the Crisil
Bench mark return during that time period is – 0.33%. Therefore it shows that the
portfolio is better than the bench mark. In other time periods the portfolio has shown
Variance σ 2 = 9.01225
- 58 -
Risk of the Portfolio: CRISIL&Composite bond&Bench mark
S.D. σ = 2.93%
BALANCER PLAN :
Balancer has the objective of providing the policy holder a reasonable mix of
capital appreciation on the investments and consistent returns, so that you can
achieve dual objective with one investment option. More over a balance between the
two is maintained to provide appropriate returns on investments.
Keeping this objective, balancer invests in a mix of equity in various
corporate bonds or debentures and government securities . while the equity
investments in the companies would provide investor with a capital appreciation, the
investment in government securities and corporate bonds provide you the security
and safety of your investments.
- 59 -
Name 2003 2004 2005 2006 2007
Equity shares
Ashok leyland 0.5%
Associated cement co ltd 0.8% 1.5% 1.03%
Bajaj Auto ltd 1.7% 0.80%
Bajajn petrolieum corp ltd 0.7% 1.28% 0.30%
BHEL 1.4% 1.8% 1.80% 2.09% 3.20%
Corporation bank 1.0%
Digital global soft ltd 0.8%
Dr.reddy Laboratories 1.8% 0.08%
Hindustan lever ltd 3.2% 1.4% 2.02% 0.79%
Hindustan petroleum corp 1.1%
Indian petrochemical corp 0.5% 1.1%
Indo gulf corporation ltd 0.3%
Info sys technologies ltd 3.5% 3.3% 1.55% 3.26% 1.72%
Lic ltd 2.0% 0.0% 1.97% 1.68% 0.10%
Larsen & Tourbo Ltd 1.0% 0.46% 1.62%
Mahanagar telephone ltd 0.3%
Mphasis Bfl ltd 0.8% 1.3%
Ranbaxy labs ltd 2.0% 0.25%
Reliance industries ltd 3.5% 3.5% 3.86% 2.31% 4.79%
State bank of india 3.2% 2.0% 1.82% 2.00% 2.24%
Tata chemicals ltd 0.5% 0.55% 0.18%
Tata iron & steel co ltd 1.3% 2.3% 1.73%
Telco ltd 2.4% 1.6%
Wipro ltd 2.9% 1.1% 0.63%
37.4%
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Tata consultancy services
- 61 -
Reliance industries 3.40% 2.59% 2.47% 0.40%
Grasim industries 2.90% 0.75% 0.31%
LIC housing finance 2.70% 1.07%
Indian railway finance corp 2.20% 2.43%
Exim bank 1.30% 1.02%
Power finance 1.00% 3.40% 0.38%
Hindalco industries 1.00% 1.41% 2.02%
Bharath petroleum corp
0.70% 0.04%
Bhel 0.70% 0.12% 0.38%
National thermal power
corp 2.20%
Cholamandalam investment 2.16%
investment 0.74%
Kotak mahindra bank 0.71% 1.15%
Uti bank 0.64% 0.58%
State bank of travan core 0.59% 0.21%
Abn amro bank 0.40%
Finolex cables 0.25% 0.17%
ICICI 0.24% 0.12%
Mahindra & mahindra 0.75%
finance 0.24%
Punjab national bank 0.23% 0.09%
Indian Petroleum 0.16%
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corporation
State bank of indore 0.03%
State bank of bikaner &
SECURITIES
Treasury bills 10.55%
11.40% GOI 2.1% 3.7% 0.39% 0.13% 0.06%
2008
11.50% GOI 7.7% 3.9%
2011
7.40% GOI 9.1% 6.5%
2021
8.07% GOI 2.7% 2.6% 3.84% 0.03%
2017
9.81% GOI 4.9% 0.7%
2013
7.55% GOI 5.6%
2010
7.37% GOI 2.32%
2014
11.99% GOI 2.5%
2009
6.05% GOI 1.2%
2019
Treasury bill 10.55%
7.38% GOI 7.50%
2015
11.19% GOI 4.95%
2005
6.18% GOI 4.06%
2005
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7.55% GOI 3.53%
2010
6.96% GOI 0.46% 0.78% 0.04%
2009
5.59% GOI 0.21%
2016
9.39% GOI 0.16%
2011
Bank fixed deposits 3.01%
10.25% GOI 2.78%
2021
7.40% GOI 1.69%
2035
8.35% GOI 0.96%
2022
6.20% GOI 0.86% 0.28%
2010
6.40% GOI 0.61%
2010
6.00% GOI 0.38% 0.20%
2010
7.27% GOI 0.37%
2013
11.50% GOI 0.26%
2006
Treasury bills 0.01%
Deposits with banks 3.01% 3.29% 18.16%
notice/other
Net current Assets 0.5% 9.0%
Totals 100% 100% 100% 100% 100%
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2003 2004 2005 2006 2007
• Equity 37.4% 37.6% 37.42% 36.88% 38.39%
• Debentures /Bonds 33.7% 21.6% 22.30% 42.40% 30.12%
• Govt Securities 26.5% 30.8% 31.82% 15.01% 25.26%
• Current Assets 2.5% 10.0% 5.45% 2.42% 6.14%
Interpretation:
The Balancer portfolio from 2003 to 2007 reveals that Equity percentage is at or
has ranging between the 21.60 % to 42.40% and the Government Securities ranging
from 15.01 % to 31.82 % . The current assets are fluctuating between 2.42 % to
10.00 %.
- 65 -
Risk of the Portfolio:
79.34 457.26
S.D. σ = 10.53%
S.D. σ = 8.48%
- 66 -
MAXIMIZER PLAN:
- 67 -
cummins india ltd 2.90% 1.30%
asea brown boveri ltd 2.80% 1.44%
hindalco industries 3.90% 4.84%
oriental bank of commerce 4.00% 0.41%
grasim industries ltd 4.90% 2.10%
great eastern shipping ltd 4.10%
sun pharma ceuticals ltd 3.10% 1.74%
century textiles ltd 2.50%
HDFC bank 4.19% 4.42% 0.95%
punjab national bank 4.00% 2.24%
HDFC ltd 3.88% 2.15% 7.25%
UTI bank 2.30% 1.42% 4.85%
indian infoline ltd 0.04% 0.04%
satyam computers ltd 5.73% 4.75%
tata consultancy services 0.91% 1.41%
HCL info system ltd 1.23% 0.08%
asian paints 0.88% 0.34%
prodter&gamble hyg&health ltd 0.42% 0.33%
marico& industries ltd 0.44% 0.22%
ONGC corporation ltd 5.42%
Gas authority of india 3.36%
HPCL 2.41%
Indian oil corp 1.44%
chennai petroleum corp ltd 0.80%
national aluminium company ltd 0.88%
gujarat ambuja cements ltd 3.27%
colgate palmolive india ltd 0.57%
cipla ltd 2.29%
bharathi televentures ltd 4.98%
tata motors 0.64%
punjab tractors 0.91%
GE shipping 1.50%
century textiles ltd 0.72%
92.47
loans&investments 0.00%
total 5.50% 0.84%
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GOVERNMENT SECURITIES
11.30% goi 2012 0.30%
11.50% goi 2011 1.40%
7.40% goi 2012 3.60%
total 5.30%
accrued
Interpretation:
The maximiser portfolio reveals that the Equity is maintained between 87.4 % to
94.11% and the Debt in the form of Debentures/Bonds 0% and 5.5.% and
Government Securities 0 to 5.2 %. The current assets fluctuate between 1.9 % and
7.1%.
Return details of 2005:
- 69 -
Since Inception 34.45% N.A
196.92 708.97
S.D. σ = 13.35%.
- 70 -
FINDINGS and SUGGESTIONS
Findings:
• The Balancer portfolio from 2002 to 2005 reveals that Equity percentage
is at or around 37 %. The Debt proportion in the portfolio is particularly
of the Debentures/Bond has ranging between the 21.60 % to 42.40%
and the Government Securities ranging from 15.01 % to 31.82 % . The
current assets are fluctuating between 2.42 % to 10.00 %.
• Return and Risk in Protector Plan are 4.053% and 3.3439% and in the
respective benchmark portfolio are 4.403% and 3.190%. Performance of
this plan is more or less the same with benchmark.
• Return and Risk in Balancer Plan are 19.253% and 12.307% and in the
respective benchmark portfolio are 15.993% and 9.516%. The return
and risk of the plan are more than benchmark.
- 71 -
• Return and Risk in Maximizer plan are 60.22% and 19.71% and in the
benchmark respective portfolio are 51.89% and 14.41%. The return and
risk of the plan are more than the benchmark.
Suggestions:
- 72 -
BIBILIOGRAPHY
- 73 -