A Project Report

INTRODUCTION
1.1 ABOUT AUTOMOBILE SECTOR

India's transport network is developing at a fast pace and the automobile industry is
growing too. The automobile industry also provides employment to a large section of the
population. Thus the role of automobile industry cannot be overlooked in Indian
Economy. All kinds of vehicles are produced by the automobile industry. It includes the
manufacture of trucks, buses, passenger cars, defense vehicles, two-wheelers, etc. The
industry can be broadly divided into the car manufacturing, two-wheeler manufacturing
and heavy vehicle-manufacturing units.
The major car manufacturers in India are Hindustan Motors, Maruti Udyog, Fiat India
Private Ltd., Ford India Ltd., General Motors India Pvt. Ltd., Honda Siel Cars India Ltd.,
Hyundai Motors India Ltd., Skoda India Private Ltd., Toyota Kirloskar Motor Ltd., to
name just a few. The two-wheeler manufacturing is dominated by companies like TVS,
Honda Motorcycle & Scooter India (Pvt.) Ltd., Hero Honda, Yamaha, Bajaj, etc. The
heavy motors like buses, trucks, defense vehicles, auto rickshaws and other multi-utility
vehicles are manufactured by Tata-Telco, Ashok Leyland, Eicher Motors, Bajaj,
Mahindra and Mahindra, etc.
Some of the major characteristics of Indian automobile sector are:
• Second largest two-wheeler market in the world.

• Fourth largest commercial vehicle market in the world.
• 11th largest passenger car market in the world
• Expected to become the world's third largest automobile market by 2030, behind
only China and the US.
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1.1.1 AUTOMOBILE DEALERS IN INDIA
Automobile in India now understand that your vehicle needs human care & attention.
Therefore, we would provide you the maintenance tips of all types of vehicles. Chevrolet
cars has provided service center & dealership network all over India.
With cut throat competition witnessed by top automobile manufacturers in India after the
slew of new car launches, car companies are giving increasing stress on providing better
after sales service to its customers.
With this as the backdrop some of the major car companies are pushing the throttle to
increase the service center and dealership network.
General Motors India (GM India) has expanded its dealership network to 95 sales
points and over 110 service centres so far. GM India is in the process of appointing more
dealers and authorized service outlets in urban and semi-urban cities to widen its
network. By end of this year, the company intends to put in place 120 sales points and an
equal number of service outlets across the country. In addition, two new parts distribution
centres have also been set up in Maharashtra and Delhi to supplement the two centres in
Gujarat and Tamil Nadu.
With Hyundai Motor India Ltd. expecting its second plant expected to go into
operation soon, the company is now looking to speedily ramp up its dealer network to
push sales for the increased production. HMIL reportedly had 167 dealers in January
2007, and plans to expand its network to 250 by December 2007.
Maruti Udyog Limited. is one of the companies in India which has unparalleled service
network. To ensure the vehicles sold by them are serviced properly Maruti had 1545
listed Authorized service stations and 30 Express Service Stations on 30 highways across
India. Most of the service stations are managed on franchise basis, where Maruti trains
the local staff.
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Today Indian automotive industry is fully capable of producing various kinds of vehicles
and can be divided into 03 broad categories: Cars, two-wheelers and heavy vehicles.
Snippets:
The first automobile in India rolled in 1897 in Bombay.

India is being recognized as potential emerging auto market.
Within two-wheelers, motorcycles contribute 80% of the segment size.
India is the largest three-wheeler market in the world.
India is the largest two-wheeler manufacturer in the world.
India is the second largest tractor manufacturer in the world.
India is the fifth largest commercial vehicle manufacturer in the world.
The number one global motorcycle manufacturer is in India.
India is the fourth largest car market in Asia - recently crossed the 1 million mark.
1.1.2 MAJOR COMPANIES OF AUTOMOBILE INDUSTRY
• TOYOTA
• GENERAL MOTORS
• FORD
• HONDA
• HYUNDAI
• RENAULT
• TATA MOTORS
• MAHINDRA MOTORS
• VOLVO
• MARUTI SUZUKI
• VOLKSWAGEN
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• GENERAL MOTORS
• BMW
• KIA
• PORSCHE
• CHEVROLET
Which car manufacturer is top dog in the luxury vehicle segment ?
Every luxury manufacturer is always coming up with a way to top their fellow
competitors in the interior wars. New technologies and more standard equipment
are becoming something of the norm. So the question is which luxury nameplate
reigns as king in their respective segments? Among these luxury nameplates would
be the likes of Acura, Audi, BMW, Cadillac, Infiniti, Jaguar, Lexus, Lincoln,
Mercedes-Benz, & Volvo.
It comes down to the Near-Luxury vehicles such as Audi A4 & Cadillac CTS. The
ever-so-pleasing Mid-Luxury vehicles such as Jaguar XF & BMW 5-Series. Last
but not least the one segment we all wish we could actually afford the Premium
Luxury vehicles including the Lexus LS & Mercedes-Benz S-Class. Ladies and
gentleman let the games begin. Choose the Top 5 in each category. Feel free to
include 2009 models as well.
Nominees:
Near-Luxury - Acura TSX/TL; Audi A4; BMW 3-Series; Cadillac CTS; Infiniti G;
Lexus IS/ES; Lincoln MKZ; Mercedes-Benz C-Class; Volvo S40/S60
Mid-Luxury - Acura RL; Audi A6; BMW 5-Series; Cadillac STS; Infiniti M;
Jaguar XF; Lexus GS; Lincoln MKS; Mercedes-Benz E-Class; Volvo S80
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Premium Luxury - Audi A8; BMW 7-Series; Jaguar XJ; Lexus LS; Mercedes-Benz
S-Class
COMPANY’S PROFILE
Mahindra & Mahindra Ltd. is one of the major automotive companies of India. They
initially had collaboration with Willys Overland Corporation to import and assemble
jeeps in India. They are the market leaders in the utility vehicles segment. They are also a
major player in the tractor manufacturing segment as well. They are the only sole Indian
company to be a part of the top five tractor manufacturing companies in the
world.Mahindra & Mahindra's automobile chapter dates back to 1947. . However, shortly
after that they started manufacturing their own light commercial vehicles. They were
always very keen on working out their own indigenous technology. They are very
indigenous regarding this particular aspect. Their first indigenously developed sports
utility vehicle was the "Scorpio".
However, it was only in 1994, that a specialized automotive division was created. This
was done along with the organizational restructuring. Mahindra & Mahindra has four
manufacturing plants. Out of them three are located in Maharashtra and one in Andhra
Pradesh. The three manufacturing units in Maharashtra are in Mumbai, Nasik and
Igatpuri. The first two deal with multi-utility vehicles and the third one deal with engines.
The fourth plant is located in Zaheerabad in Andhra Pradesh. This one deals with the
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manufacture of light commercial vehicles and three wheelers.
They also have a very strong network of dealers, sales offices, service stations etc. Even
their R&D division is equally strong. Mahindra & Mahindra has established a very strong
market base in the urban and semi-urban areas. Their multi-utility vehicles are very
popular among people there. They also export their products to other countries as well.
Mahindra & Mahindra has recently entered into a joint venture with Renault, an auto
manufacturing company from France. It would be called Mahindra Logan; they would be
manufacturing Logan's in India.
Systech forms a part of Mahindra Group. The group for decades is driven by the vision
of delivering the very best in all its functions, the Mahindra Group has today evolved to
become one of India’s leading industrial houses, with a turnover of approximately USD 6
billion, and employing more than 50,000 people worldwide.
With its firm belief in innovation & technology – fortified by strong ethical groundings –
the Mahindra Group stands out as one of India’s top business houses. The Group’s
principal activities revolve around manufacturing and distribution of Automobiles and
Farm Equipments. In addition, it has a vibrant presence in IT, Financial Services,
Trading, Infrastructure, and the Auto Component Business.
Mahindra has established global manufacturing & service locations at Brisbane

(Australia), California (USA), Nanchang (China), Sharjah (UAE), Texas (USA),
Germany, UK, and South Africa. The exports of the group are spread across the world
covering USA, Malaysia, Australia, Europe, the Middle East, Africa, and the SAARC
nations.
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ONE STOP SHOP ART TO PART,
DESIGN TO DELIVERY
1.2 WHAT DRIVES MAHINDRA GROUP?
• CORE PURPOSE: We don't have a group-wide mission statement. Our Core

Purpose is what makes all of us want to get up and come to work in the morning.'
- Anand G. Mahindra
Indians are second to none in the world. The Founders of our nation and of our Company
passionately believed this. We will prove them right by believing in ourselves and by
making Mahindra & Mahindra Limited known world-wide for the quality of its products
and services.
• CORE VALUES:
Our Core Values are influenced by our past, tempered by our present, and will shape
our future. They are an amalgam of what we have been, what we are and what we
want to be.
Good Corporate Citizenship
As in the past, we will continue to seek long term success, which is in alignment
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with our country's needs. We will do this without compromising ethical business
standards.
Professionalism
We have always sought the best people for the job and given them the freedom and
the opportunity to grow. We will continue to do so. We will support innovation and
well reasoned risk taking, but will demand performance.
Customer First
We exist and prosper only because of the customer. We will respond to the changing
needs and expectations of our customers speedily, courteously and effectively.
Quality Focus
Quality is the key to delivering value for money to our customers. We will make
quality a driving value in our work, in our products and in our interactions with
others. We will do it 'First Time Right'.
Dignity of the Individual
We will value individual dignity, uphold the right to express disagreement and
respect the time and efforts of others. Through our actions, we will nurture fairness,
trust and transparency.
These values are the compass that will guide our actions, both personal and
corporate.
1.2.1 CORPORATE HISTORY
The goal of any system of governance is to achieve the best performance within the
overall context of the prevalent economic environment, so as to secure maximum benefit
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for all the stakeholders. For this to be achieved, governance cannot only be systems,
processes and metrics. It also has to integrate within itself the beliefs, values, culture and
ethics of an organization, ultimately leading to the cornerstones of transparency and
accountability, which is what good governance, is all about.
In the recent past, corporate India has been flooded with several prescriptive principles of
governance, the result of intense deliberations of eminent commissions. Ironically, the
corporate failures in developed countries regulated by highly disciplined capital markets
have only brought home the stark reality that good governance can never be the result
only of legislation. It must have real commitment from the management.
Our shareholders are aware that the Mahindra Companies have been associated with good
governance even before corporate were faced with legislation and a set of regulations.
The Company has formally enunciated its own governance practices by way of a Code of
Corporate Governance. This Code seeks to serve as a reminder of the underlying
principles governing the conduct of our businesses. They are a reiteration of the
fundamental precept that good Corporate Governance must, and will, always be an
integral part of the fabric that makes up our ethos.
1.2.2 MAHINDRA’S AUTOMOTIVE SECTOR
DOMESTIC OPERATIONS
The Automotive Sector is the market leader in utility vehicles in India since inception and
currently accounts for about half of India’s market for utility vehicles with a product
portfolio that ranges from rugged, mass-transport utility vehicles to personal segment
sports utility vehicles like the Scorpio. While the world-class Scorpio (declared to be the
‘Car of the Year’ by CNBC Auto car, BBC Wheels and Business Standard Motoring) is
the Automotive Sector’s current flagship, it has many more products that have made it
popular with individuals and institutions in India and the world. The Automotive Sector
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of the Mahindra Group is currently present in the multi-utility vehicle, light commercial
vehicle and three-wheeler segments.
INTERNATIONAL OPERATIONS
From India to the world…
Born around the same time as independent India, Mahindra is like a microcosm of the
country of its birth. Indeed, few groups can identify as closely with India’s destiny and
industrial progress as the Mahindra Group.
Established in 1945 as a franchise for assembling jeeps from Willys, USA, the company
soon began manufacturing light commercial vehicles and agricultural tractors, emerging
as one of India’s leading auto brands. Today, the Mahindra Group is a leading
manufacturer of multi-utility vehicles with significant presence in key sectors like

automotive, farm equipment, financial services, trade and logistics, automotive
components, after-market, IT and infrastructure
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Reaching out to the world – a global timeline..
The winds of change were blowing through Mahindra as the company began
consolidating its strengths in design. In 2002, M&M achieved a major milestone with the
launch of India’s first indigenous SUV, the Scorpio. A runaway hit from the day of its
birth, the Scorpio was by far one of the most exciting products ever developed by M&M
and one that would give it immense recognition.
The success of the Scorpio in India further bolstered Mahindra’s global ambitions and the
company actively began looking for partnerships overseas. The emphasis was now on
establishing a solid local presence as this was the key to long-term success and building
trust with the customer. In addition to the Scorpio, Mahindra also developed the
Mahindra Pik Up, based on the Scorpio platform, exclusively for overseas markets.
In the early 2000s Mahindra made its presence in Tanzania, Sri Lanka, Congo,
Madagascar, Mozambique, Ethiopia, Rwanda , Burundi and Nigeria .
2004 – A significant year for Mahindra, which sees the company open its first office
outside India marking its presence internationally.
An SKD (Semi Knocked Down) facility is set up in Uruguay for manufacture of the
Bolero Pik Up which is locally sold under the brand name of Cimarron. Mahindra South
Africa, a JV company, is also set up in South Africa for sale of the Scorpio and Bolero
Pik Up.
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2005 – Mahindra Europe is established in Italy with the launch of the Scorpio (known as
the Mahindra Goa), and Bolero Pik Up. Mahindra also made a foray in the French market
in the same year.
2006 - M&M launches a product solely for the overseas market, the Mahindra Pik Up
which was built on the Scorpio platform.
With a growing global presence, Mahindra announced its entry in Spain at the Madrid
Auto Show. M&M’s debut in the country was led by the Mahindra Goa, the Mahindra
Pik-Up and the Bolero Pick up range of vehicles.
2008 – M&M’s first overseas CKD (Completely Knocked Down) operations are
established in Egypt with the launch of the Scorpio. This was soon followed by CKD
operations in Brazil for manufacture of the Scorpio SUV and Pik Up range.
Today, M&M has a growing global footprint and has established itself in markets across
the world as one of the world’s most prestigious auto brands. Thousands of people across
the world use Mahindra vehicles every day and perceive the Mahindra badge as a symbol
of trust, reliability, durability, style and innovation.
Today, the company is all set to write a new chapter in the history of its international
operations as it gears up to enter the challenging US market in 2009.
The journey has just begun…
MAHINDRA RENAULT
In February 2005 Mahindra & Mahindra and Renault decided to join forces to produce
and commercialize Logan in India.The joint venture is a 51:49

Partnership between M&M and Renault. An investment of 125 million euros (Rs. 700
crore) was announced to set up a production capacity of 50,000 cars per year. The Logan
would be produced at M&M’s state-of-the-art factory located in Nashik, which offers a
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stamping shop, a paint shop with a top quality pre-treatment and an assembly line
specific for the Logan.
The JV went on stream on September 1, 2006 with the trial production of Logan. The
assessment of all suppliers has been done by Renault’s quality team. Upgradations at the
level of suppliers for the new product are being implemented by the Mahindra Renault
team. All specific equipment required for production has been installed in the body shop,
the paint shop and the TCF line.
The trial vehicles have been put through thorough durability testing on Indian roads,
besides accelerated tests on the Renault test tracks. The first phase of road trials was done
in May- August 2005. Some vehicles completed more than 50,000 km on Indian roads
and passed the rigors of India’s climactic changes. The second phase of validations was
completed at Renault test tracks.
1.3 SWOT ANALYSIS
Mahindra motors are one of the highest selling car companies in India and are the
eleventh four wheeler manufacturer in the world. As the case is every company has its
strength and weaknesses and Mahindra motors is no exception:-
STRENGHTHS
• Over the years the company has emerged as one of the top players in the
world in terms of number of tractors sold. This gives a clear indication that
the company's market share is one of its biggest strengths.
• The company's ability to introduce new products in the market and to
generate sales from those new products is a major strength. The reason
being that this is very essential for any company, for its survival in the long
run.
• Market leaders in terms of sales and turnover.
• Very strong brand image of making efficient and reliable cars.
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WEAKNESS
• The company is highly dependent on the rural sector, and the rural sector in
turn is highly dependent on the monsoons.
• Very few models at the lineup stage.
• Not the strong player in the premium market
OPPORTUNITIES
• Being a new player in the market, the opportunities for employment has gradually
increased.
• Also exploring global opportunities by tapping up the market.
• It’s a growing market thus company has high growth potential in future.
• Neighboring countries are not fully exploited.
THREATS
• Entry of new players.

• New companies entering in car market will pose a considerable threat.
• No tie up with any other company can lead to losses.
• Competitors’ becoming aggressive with new products launches and high
marketing pitch.
1.4 MANUFACTURING UNITS OF MAHINDRA AUTOMOBILES
Systech is one of India’s largest conglomerates of auto components. It is equipped to

give a full service supply – right from engineering services to steel to finished products –
making Systech a one-stop-shop for its global clients. Amongst the resources which
bolster systech is Mahindra Engineering Services (MES). MES is celebrated as one of the
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few companies in the world to provide innovative design solutions – from product con •
Mahindra Engineering Services (MES)
• Mahindra Engineering Services (MES) is a leading engineering services

provider to the global automotive, aerospace, and manufacturing industry. We are
part of the Mahindra Group, a global manufacturing company with annual
revenues in excess of USD 6 billion.
MES is headquartered in Mumbai (India), and we have our branch offices located in Pune
(India), Bangalore (India), Detroit (USA), and London (UK). We have successfully
established a wide customer base in the global aero and auto industry.
MES’s specialization originally lay in the automotive domain, and over the years
progressed to include Aerospace and General Engineering. Today, we offer enhanced
CAE services to all the three verticals.
• Mahindra Composites has two manufacturing units in Maharashtra. One is

located at Pimpri (Pune) and the other at Mangaon (Raigad). The Company
specialises in the manufacture of sheet moulding and dough moulding
compounds, with a capacity of 12,000 tonnes per annum. With the help of state-
of-the-art compression moulding presses, it manufactures highly complicated
/intricate components for the electrical, automobile, medical, defence and
construction industry. It also has the expertise to handle specialised products in
resin transfer moulding and hand lay-up reinforced plastics. The Company has a
world-class product & tool development cell, and an ultra-modern testing lab.
The Company's global clients include General Electric (Healthcare & Industrial
Systems), Siemens, L&T, MDS, Legrand, Schneider, Mahindra & Mahindra (Automotive
/ Farm Equipment Sector), Tata Motors, Bajaj Auto, Ashok Leyland, Sonalika and
Swaraj Mazda.
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• Mahindra Steel Products is a leading manufacturer of critical stamping parts
required for automotive, auto component, defence, railways, consumer durable
industry and general engineering applications. The Stampings Division currently
has two manufacturing locations in Western India (Kanhe near Pune and
Nasik)with proximity to seaports. A third unit is coming up at Rudrapur
(Uttarakhand) in Northern India. All the manufacturing units are strategically
located close to automotive and auto component manufacturers for providing Just-
in-Time supply.
The core strengths of the Stampings Division lie in tool maintenance and providing
value-added services to its customers. It has a wide range of presses (both hydraulic and
mechanical category) under one roof. It supplies components in an assembled form in a
duly powder coated / painted condition. The manufacturing activities are backed by a Die
Maintenance team trained by Fuji Technica, Japan.
REVIEW OF MAHINDRA’S AUTOMOBILES
The Mahindra Group’s Automotive Sector is in the business of manufacturing and

marketing utility vehicles and light commercial vehicles, including three-wheelers. It is
the market leader in utility vehicles in India since inception, and currently accounts for
about half of India’s market for utility vehicles.
Over the years, the Group has developed a large product portfolio catering to a diverse
customer base spanning rural and semi-urban customers, defence requirements and
luxurious urban utility vehicles. In 2002, it launched the indigenously engineered world-
class sports utility vehicle-Scorpio, which bridges the gap between style and adventure,
luxury and ruggedness, and performance and economy.
The Group exports its products to several countries in Europe, Africa, South America,
South Asia and the Middle East.
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The Automotive Sector continues to be a leader in the utility vehicle segment with a
diverse portfolio that includes mass transport as well as new generation vehicles like
Scorpio and Bolero. The International Operations of the Automotive Sector focuses on
the international business.
The company has rapidly expanded itself and today has seven state-of-the-art factories
and 33 sales offices supported by a network of more than 500 dealers throughout the
country. The company employs over 17,000 technical and non - technical personnel and
is situated on an area of over 5, 00,000 square meters.
Mahindra Renault announced the launch of Logan, India’s first wide body car, sporting a
host of class-defying features at an aggressive price. The Logan redefines its segment in
terms of spaciousness as well as performance, technology with the latest generation dci
common rail engine. It has been designed for the Indian market incorporating a
contemporary styling and design.
Mahindra Navistar Automotives Ltd., a joint venture between Mahindra & Mahindra
Limited and International Truck and Engine Corporation, will manufacture trucks and
buses for India and export markets. It will also provide component sourcing and
engineering services to International Truck and Engine Corporation.
BUSINESS SECTOR
The Mahindra group runs business in five key industrial sectors, namely, IT, financial
services, infrastructure development sector, trade and retail sector, and farm equipment
sector.
1.4.1 Business products
Mahindra & Mahindra is a part of the Mahindra Group and was established in 1945 to
manufacture general-purpose utility vehicles. It later moved into manufacturing tractors
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and light commercial vehicles, and is today the tenth largest private sector company in
India. Following are the major automobiles of mahindra:-
Mahindra (Logan)
Popular Mahindra sedans range from Mahindra cars costing a bit below rupees five lakhs
to Mahindra cars costing a bit above rupees nine lakh eighty thousand. Popular Mahindra
Logan include
Mahindra Renault (Logan)
The Mahindra Renault Logan is a spacious wide body

sedan built in association with Renault - the leading automobile manufacturer worldwide.
It is a built around Renault's leading space optimization' design. Mahindra (Sedan) The
Mahindra Renault with its petrol and diesel variants targets the upper middle class
consumer with Mahindra cars ranging between rupees five and seven lakhs. Mahindra
Renault variants include
Renault Logan GL 1.4 (Petrol)

Renault Logan GL 1.4 is one of the perfect fit and finish car in its segment. New cars
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have a show room price of around Rs.4,35,000 and on-road price of around Rs.5,00,000
inclusive of all charges such as insurance, octroi, RTO, etc. Mahindra Renault Logan GL
1.4 car prices vary with the car dealer's location.
Renault Logan GLE 1.4 (Petrol)

Renault Logan GLE 1.4, this perfectionist has is gifted with perfect body structure and
control level. New cars in this series have a showroom price ranging from around four
lakhs to around five lakhs inclusive of all charges like insurance, octroi, RTO, etc.
Renault Logan GLE 1.4 car prices vary with the car dealer's location.
Renault Logan GLX 1.6 (Petrol)

Renault Logan GLX 1.6 is the ideal combination of power and elegance. At the
showroom, this car costs around Rs.5,35,000 with an on-road price of around
Rs.6,00,000. This includes standard ancillary charges also.
Renault Logan DLE 1.5 (Diesel)

This variant of Logan defines itself in terms of spaciousness and performance. The
Renault Logan DLE 1.5 is now available at a showroom price of around Rs.5, 55,000
with an on road price of around Rs.6, 20,000 including supplementary charges.
Renault Logan GLS 1.6 (Petrol)

Renault Logan GLS 1.6 is a wide body car with classy features and aggressive price.
New cars have a show room price of around Rs.5, 75,000 and on-road price of around
Rs.6, 50,000. Mahindra Renault Logan GLS 1.6 car prices vary with the car dealer's
location.
Renault Logan DLX 1.5 (Diesel)

Renault Logan DLX 1.5 is marked for its spacious and comfortable features. New cars in
this series have a showroom price ranging from around six lakhs to around seven lakhs
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inclusive of all charges like insurance, octroi, RTO, etc. Renault Logan DLX 1.5 car
prices vary with the car dealer's location.
Renault Logan DLS 1.5 (Diesel)

This sedan variant from the Logan collection includes all the latest features and facilities
available in its segment. At the showroom, this car costs around Rs.6, 50,000 with an on-
road price of around Rs.7, 30,000. This includes standard ancillary charges also.
Mahindra (SUV)
Popular Mahindra SUV car prices range from Mahindra cars at a bit above rupees five
lakhs to Mahindra cars at a bit below rupees ten lakhs, including
Mahindra Bolero (SUV)
The Mahindra Bolero is Mahindra's leading presentation

in the utility vehicle segment. It comes with a brand new style and time tested
performance. The Mahindra Bolero lives up to its reputation of being a tough vehicle.
Mahindra (SUV) The Mahindra Bolero with its diesel variants targets the middle class
consumer with Mahindra SUVs at on-road prices ranging between rupees five and seven
lakhs. Mahindra Bolero variants include :-
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Bolero DIZ (Diesel)
The Bolero DIZ excels in style with an aggressive grille ornament, muscular stance and
low fender extensions. The Bolero DIZ is now available at a showroom price of around
Rs.5,00,000 with an on road price of around Rs.5,60,000 including supplementary
charges.
Bolero DI (Diesel)
Bolero DI makes toughest roads smoothest while riding. New cars have a show room
price of around Rs.5,20,000 and on-road price of around Rs.5,85,000. Mahindra Bolero
DI car prices vary in lakhs upon the car dealer's location.
Bolero SLE (Diesel)

Bolero SLE is a perfect match of style, comfort and convenience. New cars in this series
have a showroom price ranging from around five lakhs to around six lakhs inclusive of
all charges like insurance, octroi, RTO, etc. Bolero SLE car prices vary with the car
dealer's location.
Bolero Plus (Diesel)

The Mahindra Bolero gives an outstanding performance along with modern looks and
features giving the owner complete value for money. At the showroom, this car costs
around Rs.5,50,000 with an on-road price of around Rs.6,20,000. This includes standard
ancillary charges also.
Bolero SLX (Diesel)

This variant of Bolero is packed with new style and comfort to suit your needs or unleash
your style. The Bolero Bolero SLX is now available at a showroom price of around
Rs.5,80,000 with an on road price of around Rs.6,55,000 including supplementary
charges.
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Mahindra Scorpio (SUV)
The Scorpio is Mahindra's world class presentation and flagship adventurous SUV.
Mahindra (SUV) The Mahindra Scorpio with its diesel variants targets the middle class
consumer with Mahindra SUVs at on-road prices ranging between rupees eight and ten
lakhs.
This vehicle comes fully packed with loads of stylish, convenient and comfort features.
New cars have a show room price of around Rs.7, 10,000 and on-road price of around
Rs.8,00,000. Mahindra Scorpio 2.6 LX (7-Seater) car prices vary with the car dealer's
location.
Scorpio 2.6 LX (7-Seater)(Diesel)
This vehicle comes fully packed with loads of stylish, convenient and comfort features.
New cars have a show room price of around Rs.7,10,000 and on-road price of around
Rs.8,00,000. Mahindra Scorpio 2.6 LX (7-Seater) car prices vary with the car dealer's
location.
Scorpio2.6LX(9-Seater)(Diesel)
Figure out the great technological, exterior, interior, and safety features on this
masterpiece. New cars in this series have a showroom price ranging from around seven
lakhs to around eight lakhs inclusive of all charges like insurance, octroi, RTO, etc.
Mahindra Scorpio 2.6 LX (9-Seater) car prices vary with the car dealer's location.
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Scorpio2.6DX(7-Seater)(Diesel)
Scorpio 2.6 DX is well known for eye-catching looks and sturdy performance. At the
showroom, this car costs around Rs.7,80,000 with an on-road price of around
Rs.8,80,000. This includes standard ancillary charges also.
Scorpio2.6SLX(7-Seater)(Diesel)
This variant from the Mahindra Scorpio's stable is marked for its durability, reliability
and low maintenance. New cars have a show room price of around Rs.8,40,000 and on-
road price of around Rs.9,50,000. Mahindra Scorpio 2.6 SLX (7-Seater) car prices vary
with the car dealer's location.
Commercial Vehicles in India
Commercial vehicles influence the trade, commerce and industry of a country in a major
way. Vehicles falling under this category are buses, trucks, ambulance, jeeps and many
others. It comes in various uses such as transportation of goods, shipping and handling of
various commodities and so on. The future of companies manufacturing these vehicles is
very bright due to India's growing commercial sector. The export of commercial vehicles
has gone up to 72% breaking all previous records. Mahindra is the 5 the biggest dealer
when it comes to commercial vehicles. It include.-
1. Ambulance
2. Buses
3. trucks
4. tractors
5. Defence vehilces
23
1.4.2 Car Segmentation
The segmentation of the passenger market in India is vastly different from that in the
developed nations. In India, the economy segment accounts for largest share of the cars
sold, as compared to mid-range segment in the mature markets. The economy and the
premium segment face the lowest competitive threats, while the premium segment will
witness intense competition due to lower volumes.
Segment-wise classification of the Indian car market segment
Cars by Price Range
• Maruti 800, Alto, Omni

Under Rs. 3 Lakhs
• Reva
• Ambassador, Fiat Palio
• Hyundai Santro, Getz
• Chevrolet Opel Corsa
Rs. 3-5 Lakhs • Maruti Zen, Wagon R, Versa, Esteem, Gypsy
• Ford Icon & Fiesta
• Tata Indica, Indigo XL, Indigo Marina

• Chevrolet Swing, Optra Magnum, Tavera
• Hyundai Accent, Elantra
• Mahindra Scorpio
• Maruti Baleno
• Toyota Innova
Rs. 5-10 Lakhs • Tata Safari
• Mitsubishi Lancer, Mitsubishi Cedia
• Honda City ZX
• Mahindra Bolero
• Hyundai Sonata Embera
24
•
• Toyota Corolla
• Ford Mondeo & Endeavour
• Chevrolet Forester
Rs. 10-15 Lakhs
• Skoda Octavia & Combi
• Honda Civic
• Honda CR-V
• Maruti Suzuki Grand Vitara
• Terracan & Tucso
• Mitsubishi Pajero
• Audi A4
Rs. 15-30 Lakh
• Opel Vectra
• Honda Accord
• Mercedes C Class
• Toyota Camry
• Audi A6, A8 & Audi TT
• BMW X5, 5 Series & 7 Series
• Mercedes E Class, S Class, SLK, SL & CLS-Class
Rs. 30-90 Lakhs
• Porsche Boxster, Cayenne, 911 Carrera & Cayman S
• Toyota Prado
• Bentley Arnage, Bentley Continental GT& Flying Spur
• Rolls Royce Phantom
Above Rs. 1 Crore
• Maybach
Chapter-2
Conceptual discussion
25
2.1 MARKETING STRATEGY
The basic topic of my project which I want to discuss is the marketing strategy of
Mahindra motors.
Marketing strategy is the process that can allow an organization to concentrate on its
limited resources on the greatest opportunities to increase sales and achieve a sustainable
competitive advantage. a marketing strategy should be centered around the key concept
that customer satisfaction is the main goal.
A marketing strategy is the most effective when it is an integral component of the

corporate strategy, defining how the organization will successfully engage customers,
prospects, and competitors in the market arena. as the customer constitutes the source of a
company’s revenue, marketing strategy is often to keep marketing in line with the
company’s
Overarching product mission statement.
A marketing strategy can serve as the foundation of a marketing plan. A marketing plan
contains a set of specific actions required to successfully implement a marketing
strategy.for example: “use a low cost product to attract customers .once our organization
via low cost procuct has established a relationship with the customers our organization
will sell additional,higher margin products and services.A strategy consists of a well
thought out of series of tactics to make a marketing plan more effective.a marketing
planning often integrates an organizations marketing goals and policies are generally
tested for the measurable results.
A marketing strategy often integrates an organization marketing goals, policies, and
action sequences into the cohesive goal. Marketing strategy serve as the fundamental
26
underpinning of the marketing plans designed to fill market needs and the reach
marketing objectives. Plans and objectives are generally tested for measurable results.
Marketing strategies are of great importance and plays a vital role in the marketing of the
product that further helps in the achievement of the goals and objectives of company.so
the marketing strategies are the most effective and are bound to be implemented. On the
basis of the marketing strategy of a firm is dependent on the 4P’s of marketing
elements.the four P;s are price, place,
Product and Promotion.
2.2 Four P’s

On the following basis the marketing strategy of the firn depends on the 4 P’s of trhe
marketing elements which are the
price,
place,
product
promotion.
27
PRICE PLACE
THE
MARKETING
MIX
PROMOTION PRODUCT
When it comes to Mahindra automobiles its strategy implications to attract customer is

equal to its rivals. By introducing kunal kapoor as its brand ambassador, Mahindra is
giving a strong example of youthness.being a new and young customer’s r in its own
segment by launching kunal kapoor they are insisting buyers to buy Logan because of its
class and charisma.
They are also trying to attract customers by giving them an additional offer of it if they
buy a car of Mahindra they will get a bunch of keys out of them if they put the key in the
selected vehicle and they start the initial they will get the car. Though it’s all about luck
so why not try it as luck favors the brave.Last but not least the most common way of
promoting the product is through cold calling. They just give the full specification and
the comparison as how the car is doing in the market.
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3.1 OBJECTIVES OF THE STUDY
Every survey that is undertaken has an objective that underlines the

essence of the survey and its implication to the concerned organization.
Surveys are done for different reasons and in a profound sense; such reasons
form the strategic purpose behind any survey. These purposes guide many
operational decisions of the company.
The main objectives are as follows:
1. To find the customer views regarding LOGAN and SCORPIO.
2. To understand comparision between LOGAN and SCORPIO.
3. Performance of LOGAN and SCORPIO over other segments of cars.
4. To find the market share (distribution) of the LOGAN and SCORPIO.
5. To identify the perception of the existing users of the LOGAN and

SCORPIO.
3.2 Significance of the study
The most important factor which I learnt from this summer training and which helped me
in this project was the corporate experience. The experience in the firm was excellent; we
got to know about the working and the functioning of the firm. During this training
29
period, I also got to know about the marketing and the sales strategies adopted by the
company to make its product more recognized in the global stream.
This experience which I take from these 2 training periods will help me along in my
future tasks, through this training now I can fully tackle the needs and demands and how
to interact with the customers and how to face them up.
By making this project, I would like to give you an overall view about the company
which I worked in. It was a roller coaster ride which I thoroughly enjoyed.
By working with the top automobile company in India, I got to know about there sales
and marketing strategies which they use to attract customer. I worked as a sales
representative in the firm where I was given a job to interact with the customer regarding
there views and what sort of cars they are looking to opt for. Through my study I would
like to convey you regarding the new launch of our company i.e. Logan. And what are its
basic advantages and disadvantages and being a representative of the company why
should we buy a car like Logan.
30
RESEARCH METHODOLOGY
A research design is the arrangement of condition for collection and analysis of data in a
manner that to, combine relevance to research purpose with economy in procedure.
Research design is conceptual structure within which research is conducted. It constitutes

the collection, measurement and analysis of date. Research Design is needed because it
facilitates the smooth sailing of various research operations, thereby making research as
efficient as possible yielding maximum information with minimum time, effort and
money. The design helps researcher to organize his ideas whereby it will be possible for
him to look for flaws and inadequacies.
3.3 SAMPLE DESIGN

Following questions have to be asked in research design:-
1. What is the study all about?
2. Why is the study being made?
3. Where will the study be carried on?
4. What type of data is required?
5. Where can data be found?
6. What periods of time will the study includes?
7. What will be the sample design?
8. What technique of data collection will be used?
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3.4 COLLECTION OF DATA:
3.4.1 Secondary data
The major aim of the project was to analyze the strategies used by Mahindra to inculcate
the success of the new Mahindra Renault Logan.
For the first part, secondary data was collected from the various sources that included
website of Mahindra and Renault.
Since a part of the research aims at finding the attitude of people towards the different
brands of cars, a conclusive research was conducted. The data collection form was
designed in the form of a standard questionnaire because it is more reliable than
unstructured format.
Most of the questions asked in the questionnaire were closed ended with a few open
ended questions also, to know consumers general views. Some questions are designed for
the purpose of cross checking the sample genuiness in filling the questionnaire.
For the purpose of analysis, ranking scale is used to rank the preferences of attributes of
the customers. (Semantic differential scale is used to understand the images of brands of
cars as perceived by the customers. This scale is used because it permits the development
of descriptive profiles that facilitates the comparison of competitive items.)
32
3.5 PRIMARY DATA:
There are many methods of collecting primary data and the main methods include:
1. Questionnaires
2. Interviews
3. Focus group interviews
We have adopted the survey method in the descriptive type for the purpose of collecting
Primary data. This was done with the help of Questionnaire and some personal
interview. The sample size of survey conducted was 50 respondents.
33
Distributing Outlets
(Out of 50)
34
Most Fuel Efficient Cars
(Out of 50)
35
Rating out of 1
Tata
Maruti
Mahindra
Hyundai
36
3.6 LIMITATION OF THE RESEARCH:
◊ Time was not sufficient.
◊ Latest figure regarding few topics covered were not available.
◊ Due to financial constraints the presentation of the project could not be made better.
◊ Most of the strategies recommended make certain assumption about the common
Perception and behaviour.
◊ The company officials were not supportive and hence most of the project is based on
secondary information.
37
FINDINGS AND ANALYSIS OF MAHINDRA RENAULT
LOGAN AND SCORPIO
4.1 4 key selling points of Logan:
1. Quality
2. Comfort
3. Safety
4. Value for Money

(Mileage, Overall cost, Parts price and Warranty)
The Logan redefines its segment in terms of spaciousness as well as performance,

technology with the latest generation dCi common rail engine. It has been designed for
the Indian market incorporating a contemporary styling and design.
The Logan will be available in both diesel and petrol versions. The Logan will be
available in six colors, namely Toreador Red, Fiery Black, Sahara Beige, Mist Silver, and
Turf Green & Diamond White and will be available in selected Mahindra & Mahindra
showrooms with Mahindra and Renault branding in major cities across the country.
The Logan is a wide bodied car, offers full and comfortable seating for three persons in
the rear seat, which sports three separate headrests. Logan is the only product in its
38
segment that offers these features for the middle passenger in the rear seat. It has a boot
capacity of 510 litres, which is the best in its category
Following are some of the features that Mahindra Renault Logan will provide:
Feel the Space
The target customer groups for the Logan are families. This necessitated the need to have
much more roomy interiors. The rear seating deserves a special mention for it offers
generous headroom and legroom. A unique feature of the Logan is the third head-rest for
the middle occupant in the rear seat. This is the only vehicle in its segment to offer this
feature. The roominess has been further enhanced by the beige interiors that give a bright
and plush feel to the occupants.
Another benchmark that Logan has set in its segment is the boot space it offers. With a
capacity of 510 litre, the vehicle’s boot can carry luggage – big and small – and of all
dimensions. The shape of the boot provides a low loading platform and is protected by
the boot lining from the upper part of the rear bumper.
State of the art technologies
At the heart of the Logan is its state-of-the-art engine. This vehicle comes equipped with
three engine options – 1.4 and 1.6 petrol and a 1.5 diesel. While the 1.4 petrol engine
delivers 75hp, the 1.6 performs with 84 horses the diesel sibling gives 65 hp. Both the
engines are meshed with a five-speed manual gearbox.
The car uses the tried & tested JH gearbox that has already proved its worth in the
Renault range. Logan's torque has been greatly enhanced at low speeds by redesigning
the profile of the cams. Despite its spacious dimensions, the vehicle is relatively
lightweight. It complies with the emission standards in force in India and can be adapted
to more stringent norms that will be applicable in future.
39
The power steering provides superior handling and enhances maneuverability with the
help of a reduced turning radius of 5.25 metres. The driver gets an ergonomic seating
position wherein he can view the display for all the data. An alphanumeric display in the
centre of the dashboard brings together warning lights and data supplied by the onboard
computer. The car also boasts of low NVH levels.
Latest generation diesel engine
The second-generation 1.5 dCi common rail diesel engine gives a performance that is yet
unmatched in this segment. With the 1.5 dCi engine – a product of the Renault group’s
powertrain range – Logan offers driving pleasure combined with an astounding fuel
economy (14-18 km/litre). Emission levels too have been drastically reduced to 125g/km
of CO2 that makes Logan highly competitive among diesel cars currently on the market.
The second-generation common rail injection system developed for the 1.5 dCi is
characterized by the supply of precisely the required quantity of pressurized fuel in a
series of injections, improving the efficiency of combustion and saving fuel. The system
also features dedicated injector calibration, enabling the injection timing and flow to be
controlled for each injector individually.
Safety is the prime focus
Logan’s engine compartment layout allows stacking of powertrain components in the

event of a frontal collision. In the upper portion, the load passes through the cowl-side
reinforcement, door pillars and door panels. The load in the middle part is borne by the
front cross-member. The sub-frame in the lower portion of the car helps absorb energy.
The central pillar protects the pelvis in the event of a side impact. The fuel tank has been
placed under the floorpan to prevent being punctured in case of a collision from the rear.
A cross-member in the back of the rear bench seat restricts the danger of objects in the
boot entering the cabin.
40
Internally the dashboard is made of polypropylene that is effective in absorbing high
energies. The glove compartment and rest of the lower part of the dashboard are designed
to reduce impact on the legs and ankles of the front occupants.
Style exemplified
Logan's exterior design is clearly highlighted by accented wheel arches and sleek body
sides and bonnet. The rear lamp clusters, set at an angle, smooth out the car's structured
edges. The Renault badge is placed prominently on the grille, with headlamps that give a
sharp look to the vehicle.
Robustness and reliability
The Logan project did not compromise on reliability and durability. Concerning engines,
both petrol and diesel engines had already proved their worth in the Renault range. In
addition, Logan underwent stringent tests covering a very wide variety of driving
conditions to ensure real durability, with particular attention paid to protecting the
bodywork. This was done by injecting wax into the box sections, systematic application
of sealant on the external cabin joints and reinforced underbody anti-chip protection.
Logan has been adapted to suit the Indian driving conditions. For example, the air-
conditioning and heating system is designed to suit extreme climatic conditions that
prevail in the sub-continent.
Recently in Logan Diesel Category
Logan Sound Proofing - Damping Hood
There are few drawbacks when you buy a Diesel car and one of that is noise and
vibration. Since day one I was trying to figure out some solution to reduce the in cabin
noise, which is already lesser if I compare to some other cars but can’t compare to petrol
ones.
41
So after researching a lot I finally decided to go for sound proofing (damping) stage 1 i.e.
damping hood. For damping material I had no choice except "Dynamite" which was
easily available at accessory shops (a bit expensive I would say).
Result was not very impressive it only reduced noise by 3-6%. Again I am looking for
some other things which can reduce noise further. Few are:
• Use Dynamite on central tunnel and under dashboard

• Use Hood liner over Dynamite under hood
Pasting damping material under dashboard is critical because it requires removing

dashboard, steering etc., looking for dealer to assist.
Logan RPM, Gear Shifting, Speed & Fuel Consumption
After driving around 12000 Km's I tried various settings and combinations for optimum
performance of my Logan DCi and I feel that I have found settings which perfectly
match to my conditions (may be change in hill area etc), which is as given below:
Gear Shifting & RPM:
• 1st Gear - 1500 RPM - Speed 15 km/ph

• 2nd Gear - 2000 RPM - Speed 30 km/ph
• 3rd Gear - 2000 RPM - Speed 45 km/ph
• 4rth Gear - 2200 RPM - Speed 65 km/ph
• 5th Gear - 2200 RPM - Speed 80 km/ph
Fuel Consumption (Average):
• In City condition 4th Gear - 2500 RPM - Speed 60 km/ph - 15 km/pl

• In City + Highway 4th & 5th Gear - 2500 RPM - Speed 80 km/ph - 17 km/pl
• In Highway 5th Gear - 2900 RPM - Speed 100 km/ph - 19 km/pl
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Few Fuel Saving Tips:
• Quickly reach to toppest gear with maintaining minimum RPM of 1500

• Release clutch as quick as possible, and apply as late as possible while stopping
• Don't try to go beyond 3000 RPM, change gears if required
• Maximum speed I tried is 150 km/ph but recommended is around 110 - 120
km/ph
• Try maintaining speed of around 80 - 90 with lowest RPM possible
• Always maintain required tyre pressure (matters a lot)
• It’s a 48kw DCi engine, so don't try to takeoff like a jet. Shift gears and cruise
normally
Also I have tried branded and normal Diesel, still unable to find any difference between
them. If you feel any differences do let us know.
Logan Average Fuel Consumption
I was not very much impressed with the average fuel consumption when I bought my car
and it was between 12 to 14 kmpl with branded diesel (normally HP - Hi Speed), but later
I come to know through some of my EU country friends that it will improve after around
5000 to 6000 KM's run.
And I tell you all after second service at 6500, now I am very much impressed and
satisfied with my decision of buying "Logan Diesel". In any circumstances I get around
18 kmpl in city condition like in Gurgaon and around 22 kmpl in highway conditions.
The best combination I observed for optimum fuel consumption is driving on 5th gear at
the speed of 80 to 90 kmph.
43
4.2 What the auto journalists have to say about the Logan?
Diesel Logan is though sizzling….

--- Overdrive
Overall fuel efficiency worked out to 17.3 km/Pl, definitely the best for a booted car in
India
--- Overdrive
Head room is enough for big lads with big turbans
--- Overdrive
On all types of surfaces, the Logan is quite composed, holds the road well, and rides
beautifully over bumps, nuts and potholes alike
--- Overdrive
Highway Mileage: 19.3km/Pl
City Mileage : 13.6km/Pl
Overall Mileage : 17.7 km/Pl
Overall Rating : 10/10
We drove a Logan diesel car close to 600km before filling this report and that too, over
all kinds of roads and we came back impressed
--- Business standard motoring
Right product, right manufacturing strategy, right risk mitigation exercises and right
pricing and packaging.
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If you are looking at a well built car that can offer excellent economy, then the Logan
diesel is where your hunt should end.
The Logan is well unbeatable for its space and comfort. It is easily the widest in its class.
--- Autocar
Capable, spacious and great volume --- Autocar
4.3 Advantages of Logan over same segment of cars?
Let’s take a comparison between Mahindra Logan and Maruti Swift Dezire:-
Complete car v/s Compromise car
Logan strengths: Summary
1. Styling: Complete sedan v/s “cut paste” car.
2. Mileage: Proven Mileage
3. Drive and ride comfort: comfort of a true sedan v/s compromise of a hatch back.
4. Space: stretch yourself in the rare seat with company of 2 adults, v/s
“compromised ride”.
5. Safety: best in its own class features.
6. Technology and Features: rare value features v/s “just features”.
45
7. Engine: Latest Renault technology v/s engine of a hatch.
8. After sales support: Least parts price, 24x7 supports.
Explanations why to prefer Logan over Swift Dezire:-
Q1. Styling: Logan v/s desire?
A1. Sir, Logan is European styled car and running successfully in more than 25 countries
across the globe. In first year of its launch we have sold approx.25, 000 cars in India.
Whereas Swift looks stylish but Dezire is a compromise. It is just boot added to the swift.
The look is the same as compare to swift. So we can say its not a True Sedan.
Q2. Mileage: Logan v/s desire ?
A2. Sir, the last one year Logan has established as the most efficient car in its segment.
The Petrol gives an average of 11km/pl and diesel of 16km/pl, which is equivalent to that
of hatchback.
Dezire with same engine with added body weight of 30kgs. This will bring down the fuel
efficiency of the car. Why compromise car with fuel efficiency.
Q3. Drive and ride comfort: Logan v/s desire?
A3. Sir, Logan is far ahead of competition when it comes to the cabin comfort. The
superior suspension guarantees a smooth and silky ride. Also it has a responsive engine.
46
In dezire, the designers have inclined the rear back rest to a greater angle. The ride at the
rear is likely to be unstable.
Mahindra Logan v/s Ford Fiesta
Both the diesel cars short-listed, Fiesta & Logan, are fuel efficient at par (more or less);
17/19 in city & 21/23 on highway (depending upon driving conditions & style). In terms
of CC, Fiesta is 1.4 litre while Logan is 1.5 litre. However, both generate power &
torque at par; 68/66ps @ 4000rpm & 160nm @ 2000rpm.
In terms of interiors & features they both are good – Fiesta is, however, more decent & a
better looking car from exterior too. Logan is more spacious & comfortable. Suspensions
of Logan are really good (just right for our roads), giving better ride quality.
Between the two, Logan can be considered as a VFM (value for money) car, as it is much
cheaper (80/90K) than Fiesta. Maintenance-wise, I feel, there should not be any problem
as such with either of the car. I suggest, test-drive (with family) both the cars, and
finalize on the one that suits you in all respect.
When it comes to comfort, Mahindra Logan steals it because it has ample space that put
even the luxury cars to shame. Space of around 510 mm is there as compared to Fiesta’s
430mm. not only the boot space but also Headroom is quite ample i.e. 970 mm of Logan
as compared to Fiesta’s 925.
4.4 Customer’s take on the disadvantages of Logan over Other cars;
Customer: Fiesta and Indigo gives a better mileage?
47
Sales consultant: Sir, if you look at the reviews of any Auto magazines/journals, they
have rated Logan as a more fuel efficient car, than any of its competitor and that includes
Fiesta.
Logan have given 19.3km/pl( highway driving) for Logan in comparison to 18.3km/pl
( highway driving) for Fiesta. And 16.7 for Indigo which is quite below as compared to
Logan.
Customer: Fiesta is more stylish than Logan?
Sales consultant: Sir, Fiesta is surely a good design but that comes for a very high cost.
And it’s an old design as well as compared to Logan.
Logan is a European styled car, and the same model is running successfully in more than
40 countries. The car is loved for its practicality of space and drive comfort.
Customer: Fiesta has far better interiors?
Sales consultant: Sir, any changes in the car interior will increase the price of the car.
You may agree Logan comes with all desired/essential comfort features, but some
features have been purposely done away with in order to keep the price in mind.
Customer: Logan is very boxy. I don’t like its shape?
48
Sales consultant: Sir, I agree that it does not have that curved and stylish features that
Fiesta have. I would like to tell you that these simple but practical shapes help to keep the
costs of repair and maintenance very low in comparison to any of its competitor.
Customer: Indigo and Fiesta has more features than that of Logan?
Sales consultant: Sir, at Mahindra Renault we have ensured that there is no compromise
on comfort and safety. Hence the Logan comes equipped with modern features like
Engine Immobilizer, Anti Theft electronic Key mechanism, an unmatched 5 year anti
perforation warranty.
Safety: sparkling clear front head lamps and fog lamps bumper that absorb impact, rear
seat belts and head restraints, sculpted bonnet with reinforcements, crumple zones. Key is
coded and unique, also it has an embedded switch to open and lock doors.
As a proof of our Quality, the Logan has been awarded with no.1 JD Power IQS study in
its own segment. It ahs also topped the TCS and APPEAL studies conducted by different
research agencies.
Customer: Swift is easy to drive in city traffic?
Sales consultant:
Torque: The Logan has a flat torque curve over a wide range of rpm. This ensures than
less frequent gear shifting is required between 2nd and 3 rd gear. This will enhance your
driving comfort in even bumper to bumper city traffic condition.
49
Suspension: Also the suspension of Logan in front provide better dynamic stability and
axle rigidity to give better handling both on and off the road. The rear suspension is semi
independent which is designed to give you comfort on all Indian roads.
Customer: why should I buy Logan?
Sales consultant: Sir, Logan is a complete package designed to meet your needs on
Comfort, Economy, Safety and Prestige. And all this comes price with no other Indian
manufacturer can match.
There are more than 20,000 satisfied Logan owners till date running in India and
probably a million across the globe! To add on Mahindra is all India no.3 in JDP
customer satisfaction scores and the most improved company in the department of
customer service. Our fully trained service team and service centers across the world and
best in class service network will take care of your car 24x7. We are confident that the
car will put a smile on your and your family’s face hamesha.!!!
A comparison of the base versions of the Mahindra-Renault Logan (diesel) and its two
main competitors, the Tata Indigo (diesel) and the Ford Fiesta (diesel), is given below:
Parameters Mahindra-Renault Tata Indigo Ford Fiesta 1.4

Logan DLE 1.5 dci V-BS III EXi TDCi
Dimensions
Overall length 4250 mm 4150 mm 4282 mm
Overall width 1740 mm 1620 mm 1686 mm
Overall height 1525 mm 1540 mm 1468 mm
Wheelbase 2630 mm 2450 mm 2486 mm
Ground 155 mm 165 mm 168 mm
clearance
Front track 1480 mm 1380 mm 1474 mm
Rear track 1470 mm 1360 mm 1444 mm
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Front 970 mm 980 mm 925 mm
headroom
Front legroom NA 1170 mm 1040 mm
Boot space 510 litre 450 litre 430 litre
Kerb weight 1040 kg 1070 kg 1150 kg
Fuel tank 50 litre 42 litre 45 litre
capacity
Fuel
efficiency
Mileage (city) 13.8 km/litre 11.5 km/litre 13.9 km/litre
Mileage 19.2 km/litre 16.7 km/litre 18.8 km/litre
(highway)
Mileage 15.3 km/litre 12.5 km/litre 14.9 km/litre
(overall)
Performance
Maximum 142 Km/Hour 152 Km/Hour 158 Km/Hour
speed
0-100 kmph 17.4 seconds 20.2 seconds 17.7 seconds
80-0 kmph 33.1 metres 37.2 metres 31.1 metres
Engine type 1.5L DCi diesel Turbo-charged indirect 1.4 L Duratorq
injection with
intercooler (TDi)
Displacement 1461 cc 1405 cc 1399 cc
Power 66bhp@ 4000 rpm 70bhp@ 4500 rpm 68bhp@ 4000 rpm
Torque 160Nm@ 2000 rpm 125Nm@ 2500rpm 160Nm@2000rpm
No. of 4 cylinder 4 cylinder 4 cylinder
cylinders
Transmission
Transmission Manual Manual Manual
type
Gears/Speeds 5 Gears 5 Gears 5 Gears
Suspensions
51
Front McPherson strut Independent, McPherson struts
suspension McPherson strut with offset coil
springs
Rear Non-independent, H- Independent 3 link Semi-independent
suspension type beam McPherson strut with heavy duty twist-
anti-roll bar beam, low package
height coil springs
Brakes
Front brakes Discs Discs Discs
Rear brakes Drum Drum Drum
Wheels
Wheel type Steel Steel Steel
Wheel size 14inch 14inch 14inch
Tyres 185/70 R14 175/65 R 14 175/65 R 14
Price(Ex-
showroom)
Price Rs.5.47 lakh Rs.4.42 lakh Rs.7.31 lakh
(Mumbai)
4.5 What the Mahindra Logan owners have to say after there purchase?
Following are the pros and cons of consumers owning Logan:-
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User's Ratings for the car ( Mr. ravinder)
Style
Comfort
Performance
Value for Money
Fuel Economy
Average User Rating : Overall

Pros : very good space and comfortable ride, value
for money
Cons : less ground clearance for Indian speed
breakers
Review Popularity
Total Views 18781

People Liked 1433
People Disliked 53
The car is extremely spacious, aptly powered for usage in India. It has very good
suspension for our road conditions. However as per their brochure, the ground clearance is
150 mm.I am afraid this may not suffice to take care of the loaded car over speed
breakers. It only requires minor adjustment which Mahindra can easily take care. Overall
an excellent car.
User's Ratings for the car ( Mr. Amit)
Style
Comfort
Performance
Value for Money
Fuel Economy

Model Rating : Pros : value for money, spacious, drive comfort,
Version Rating: practical
53
Cons : poor ergonomics, no luxury interiors
Review Popularity
Total Views 12120

People Liked 82
People Disliked 15
Hi…persons who are looking for a practical, spacious, no nonsense, value for money car,
you must go in for Logan - Auto car has given the verdict recently for Logan - 4 Star
rating to match with verna, fiesta rating. You just can’t compare Logan to Ikon or esteem
or accent, as these cars are getting dated. You have a clear 50k saving compared to fiesta.
You get almost everything in 1.6 petrol except electrically operated rear mirror and
remote boot opening. The drive is class of its own. Interiors are not posh as that of accent
or fiesta but much bearable. Looks might not make people turn their heads neither the
ergonomics but this can be overcome with huge spacing, quality drive and value for
money. Overall a value for money car.
User's Ratings for the car ( Mr ravi)
Style
Comfort
Performance
Value for Money
Fuel Economy

Model Rating : Pros : Good Value for Money
Version Rating: Cons : Suspension, Basic stuff ignored
54
Review Popularity
Total Views 11097

People Liked 67
People Disliked 12
I test drove the Logan. Had been contemplating buying a diesel car for a long time. Had
finally made up my mind to buy the Verna - Diesel but decided to wait for the Logan.
After the test drive, I’ve gone ahead and booked the Logan. Why???
1. Good price point. The top end is cheaper than a Verna- BBay by a good 1 lakh.
2. Roomier than most of the car. Although I think that the Indigo is equally roomy.
3. Quality of drive: Better than an Indigo. Comparable to a ford Fiesta, however the Verna
is miles apart (better). The engine is pretty good and did not feel like I was driving a
diesel car.
As a car, the Verna has a better engine (BHP: 110 vs. 65 for Logan) however, the overall
package is more appealing in the Logan. The ride quality is good and its more value for
money. Again I'm a city driver and for me factors like room, fuel efficiency and boot
space are more relevant than sheer power. The Logan also offers good add-ons like the air
bag for driver side. The power window keys. Also they're not ergonomically placed.
On the downside: stupid cost saving issues like, the boot can be opened only with the key.
no remote boot opening. Mirrors are not electronically operated. They've minimized
However since the car satisfies most of my criteria’s...and am willing to compromise of
the few negatives mentioned above.... So if you're looking the buy the Indigo-Diesel or
the ford fiesta - Logan is a better bet.
55
User's Ratings for the car ( Mr. om prakash)
Style
Comfort
Performance
Value for Money
Fuel Economy

Model Rating : Pros : boot space and suspension
Version Rating:
Cons : less mileage, less top speed, body-roll, rattle etc
Review Popularity
Total Views 789

People Liked 96
People Disliked 3
Well it’s really tough.

As a car, Logan is better, we all know this.
But then after the recent developments that Mahindra wants to leave JV because Renault
went to Bajaj for $3000 car, it’s clear that Mahindra is not interested in JV.
Just think that if really Mahindra leaves then, where will you go for service and
maintenance?
So though Logan is a better car, it loses just as FIAT. A potential customer who is
spending 5-5.5 Lakh will not want such an unpredictable future.
So, go for better car as well as good After Sales and Service.
So to conclude, the winner on the heart is Logan as it is better and I feel a safer car. Now
decide??????????????????
56
User's Ratings for the car
( Mr. Sameer Wadhwa)
Style
Comfort
Performance
Value for Money
Average User Rating :
Fuel Economy
Overall
Pros : good value for money
Cons : low ground clearance
Review Popularity
Total Views 3675

People Liked 32
People Disliked 3
This car is very good value for money car. it is extremely spacious but its ground
clearance is 155mm less for Indian roads. This car is for those people who are looking for
a car which is spacious, fuel efficient, value for money. if comparing it with Verna it is
cheaper but the engine of Verna is more powerful but overall package is more appealing
in Logan.
Some drawbacks of this car: the boot can be opened only with the key, no remote boot
opening. Mirrors are not electronically operated.
Overall this is an excellent sedan :-)
57
User's Ratings for the car
Style
Comfort
Performance
Value for Money
Fuel Economy

Model Rating : Pros : Good Fuel economy, Spacious, Price
Version Rating: Cons : Bad Interiors, Design
Review Popularity
Total Views 2567

People Liked 25
People Disliked 0
I have been driving a Logan for the last 2 months and the experience has been good. I
have done about 3800 Km’s. I have been getting about 15 km/pl of Diesel in city which
makes the traveling quite affordable. I am 5'11" tall and of big build. My wife is quite tall
and well built as well. The space the car provides is a huge plus.
We drove to Bangalore over the weekend. The maximum speed I touched was 130 KM/h.
The car was quite stable. I could have gone higher but for the occasions motorbike that
would come up on the wrong side of the road. I got about 21 KMPL. Find it difficult to
believe and am working further on the calculations. (850 km on 41 liters of Diesel). Did
not have to use the brakes at those high speeds but am told that it could have done with
ABS. But for the price of 7.15 lacs on road, I could not have expected more.
58
Overall and excellent experience.
4.6 Mahindra Scorpio review
The Mahindra scorpio is one of the many SUVs that India

has fallen in love with. Its big, its chunky and its a diesel. Mahindra launched this
sometime back. It has done very well for itself Mahindra though decided to perk up sales
further with some exterior cues and a different dashboard. But, is that the end of the
story? We had a look.
Design and interiors
The scorpio has shape characteristic of SUVs, its big, its chunky and has
click to enlarge
loads of road presence. This design has been an eye-catcher among
SUVs and has bagged many an award for its styling. There have been no changes done to
the shape of the Scorpio. Mahindra though, wanted to bring some distinction between
their previous models and this new one. Hence, this new scorp now has an air intake on
its hood! No, its not the same types that you will find on those big supercharged
American muscle cars, sorry; this one is sealed shut and meant for just looks. There are
also changes done to the rear end of the Scorpio; it now has a huge tail lamp cluster
running all the way from the roof to the bumper! Just like the Indigo marina you think,
but you would be wrong because the top part of the lights don't actually work! The
contoured tail lights also call for slightly different rear panels. Going through Mahindra's
site, I came across something called the Air extractor!
59
Surprised as I was, I checked to see what it was; Its actually the plastic around the last of
the side windows and guess what, it has holes. Seriously, Mahindra could really have
tried better tricks to impress costumers. Many other minor cosmetic changes include a
new style bumper which has air dams! Add on on spoiler ans ski racks
to boot. Perhaps now, Scorpio owners will finally benefit from the
extensive wind tunnel testing of the Scorpio which rendered the bonnet
scoop completely shut! I don't mean to be hard on the Mahindra click to enlarge
engineers and their redesign effort. It definitely is good and I'm glad to know that they
have fast tracked their development program, unlike their competitors. But, I really hope
that the marketing guys at mahindra exercise a little more discretion in their promotion
efforts.
The interiors have also faced the designers pen so to speak, and Im sorry
to say that perhaps the designer had too much ink in his pen. The
interiors have tried to incorporate many things all at once. There are so
click to enlarge many holes in this dashboard. There are holes underneath the rear AC
vents! meant to hold big bottles, of water perhaps. But, all these holes and cubby holes
are there no doubt and Im sure serve a purpose too, but one felt Mahindra engineers have
spent much thought to incorporate this.
Engine and Transmission
The engine has remained an excellent positive for the Scorpio since its
inception. Originally a turbocharged indirect injection later upgraded to a
common rail unit which mahindra calls CRDe. This 2600cc 4stroke
click to enlarge turbo-charged intercooled common rail develops a very credible 115bhp
at 3800rpm and 28.3kgm of torque between 1700-2200rpm. Couple this its 2510kg kerb
weight and you end up with a very heavy SUV. The weight though is pretty much the
same as the safari, but because this engine has been engineered to perform, the
performance shows and how. The scorp has excellent bottom end, it pulls extremely well
from low down, but it gets even better once that turbo kicks in. There is a surge of power
with the 2.5 ton behemoth lunging forward eagerly. There is one thing though, the
60
tachometer is calibrated till 8000rpm, but the scorp can barely manage 4500. I agree its a
diesel and that it isn't meant to rev all that much, perhaps then they should have had the
tacho calibrated to 5000rpm or so. At least to avoid disappointments. Summing it up, I
would prefer the engine on this to that on the Safari because it feels much much more
alive. Although the Scorpio engine feels very alive, it still manages to return 9-11kpl on
an average, which is very good.
The transmission on the other hand isn't as happy a story as the engine.
The Scorpio has a 5 speed manual gearbox that is a little weird if you ask
me. Notice the photo of the interior, the gear lever is at an angle to the
dashboard. For some strange reason, the scorpio has all its gears at an
angle. No, I'm not saying that its a big flaw, but I'm sure mahindra could
click to enlarge have done without such a system. The gear ratios are well selected and
can keep the engine on the boil, but overtaking may require some amount of
downshifting. The clutch is very progressive and petrol car drivers may cause the engine
to whine while getting off the clutch, but its light and easy which makes it that much
more easy to use, especially in taxing city conditions.
Ride and handling
Mahindra has concentrated the maximum of its engineering effort on this new Scorpio in
this region. Originally, the Scorpio had leaf spring suspension; leaf springs are the same
as those you will find in the original Maruti 800, but in recent times; only truck and
buses. The leaf spring can carry a good amount of load, but that's all it has to its credit.
Simply put, modern technology offer much better in terms of suspension. This was one
huge drawback as far as the old scorpio went. The car lost most of its composure as soon
as 3 digit speeds were reached and thanks to the ultra soft suspension which was
thoroughly under damped, the Scorpio kept constantly rolling and yawing and so on
constantly. The problem was so bad in the previous So, The scorp as Mahindra decided to
team up with world leaders lotus UK and have finally fitted the scorp with much needed
coil spring suspension. So, are the Scorpio suspension blues over?
61
The answer is a resounding Yes. Scorpio now riding on its new set of
coil springs and anti roll bars is excellent. It still can absorb the
transverse crevasses that we come across on Indian roads without a hitch
click to enlarge
and at speeds that can leave most car owners blue with envy, but it can
now additionally scorch up the highways without any loss of contents in the stomach!
The new suspension has also helped improve the overall handling however only
marginally. The major improvement can be felt by those who have experienced the last
row of the Scorpio during a long drive.
Verdict
The Scorpio has always been fun to drive, it has commanded every ounce and more all
the road presence it deserves. It always had a huge chink in its armor, that of its ride. As
stated earlier, it made this 2.5ton goliath rather nervous on the highways. But, now think
of this car as your sofa on the move. Considering that it has 115bhp engine, its a rather
fast sofa. It definitely is built for the Indian road conditions, it will eat potholes at will
and munch miles like a glutton. Don't let the marketing guys fool you that the new air
dam and air scoop will boost the aerodynamics of this car. To know how much work has
gone into this car, just take both the old and new Scorpio for a spin;
www.carsinindia.com advises you to occupy the final row of seats; perhaps then you will
personally write to Mahindra for the heavenly deed they have done.
62
4.7 Mahindra Scorpio
Nothing Else Will Do
Scorpio is the flagship product from Mahindra & Mahindra that has also been
successfully accepted in international markets. The car bridges the gap between style and
adventure, luxury and ruggedness, and performance and economy. It has strong engine
along with good looks and sophisticated interior design.
Mahindra Scorpio is fitted with SZ 2600 plus DI diesel engine that gives 109 bhp of
power with a great torque of 26 kgm. The 0-60 speed could be reached within 9 seconds.
The petrol version of the vehicle has 116 bhp engines from Renault that reaches 0-60 in
just under 8 seconds.
Company Segment Biggest USP

Mahindra & Mahindra SUV Strong engine along with good look
Striking Features
• CRDe Engine
• 5-zone cushion suspension
• Tower tail lamps
• Middle row sliding seats (only in 8 seater)
• Tiltable steering
• Tubeless tyres
• New spaces for storage on centre bezel, IP and console
63
Model Variants
• Turbo 2.6
• Turbo 2.6DX
• Sportz
• Turbo 2.6SLX
Color Variants
• Nobel Black
• Diamond White
• Coral Blue/ Warm Grey
• Engine Silver
Awards and Recognition
Car of the Year 2003 BBC World's Wheels

Business Standard Motoring
CNBC-Autocar
Most successful brand launch of 2003 Business Standard Brand Derby
64
Price Tag
Model Variants Ex-showroom Price (Rs.)

Turbo 2.6 7,13,822
Turbo 2.6 DX 7,69,387
Turbo 2.6 SLX 8,28,132
4.9 CUSTOMERS REVIEW
A Review by Anil Pandey on Mahindra Scorpio

20 November, 2006
65
User's Ratings for the car Write your own
review
Style
Write comment
Comfort
Performance on this review
Value for Money Read Comments
Fuel Economy
on this review
Overall
Pros : The most stylish in its segment, with
11 reviews | Write a
competitive fuel economy
review
Review Popularity
Total Views 2687

People Liked 4
People Disliked 3
Scorpio is the only Indian car which can truly be called 'King of The Road' This is the
only one which you can use for both onroad and offroad (4wd), as it gives you a 'macho'
image alongwith the comfort. All others in this categroy have commercial tag
(taxi)bolero, armada, sumo, marshal etc. If I can ever afford to, this will be the first I
purchase.
Was this review helpful to you ? Yes | No

Write comment | Report Abuse
scorpio means tiger

A Review by Manoj Kumar on Mahindra Scorpio
16 August, 2007
66
User's Ratings for the car Write
your own
Style
Comfort review
Performance Write
Value for Money comment
11 reviews | Write a Fuel Economy
on this
review
Overall review
Read
Comments
on this
review
Pros : it is very good and stylish it is the one of my best
car it is nice car i love this car
Cons : fuel economy is not very good and his interior is
not good it's interior is ok but not attractive
Review Popularity
Total Views 1238

People Liked 1
People Disliked 2
overall this is a nice car and comfortable car i love this car very much it's look is good i
have this car it is lovely designed it's pickup is very good this is beutifully shaped his
perfomance is also over all good it is counted in best car people like this car nice car is
there well pick up heavy pickup is there
BEST NEW CAR WITH LIST NOISE

A Review by HVYAS on Mahindra Scorpio 2.6 DX CRDe
02 January, 2007
67
User's Ratings for the car Write your own
review
Style
Write comment on
Comfort
Performance this review
Value for Money Read Comments
Fuel Economy
on this review
Overall
Model Rating : 11
Pros : ELEGANT LOOK,sHAHI sAWARI
reviews
Cons : eXCELLANCY ON rOAD
Version Rating: 3 reviews
Write a review
Review Popularity
Total Views 2272

People Liked 1
People Disliked 3
eVEN i HAVE 2 WHEEL DRIVE i HAD CLIMBED HILL WITHOUT ANY
NOTCH.sUCH A BEST CAR.MILAGE IS CONCERNED IT CAN BE IMPROVED IN
HYBRIED MODEL OR CO .SHOULD ARRANGE CONVERSION KIT TO
CONVERT CRDE TO HYBRIED

Write comment | Report Abuse
68
5.1 CONCLUSION
After conducting all these researches and discussing customer’s take on there purchase
we came to the conclusion that Mahindra Logan and Scorpio a robust , reliable,
economical mid-sizer. Most of the consumer’s or the owners of Scorpio are highly
satisfied with there purchase. They consider Logan for there comfort and Scorpio for ride
quality so as called “ELEGANT LOOK, sHAHI sAWARI”. Most of the consumer feels
it will give tough competition to the liker of swift desire and safari.
• Our survey show sample covers most of people prefer to take Mahindra car over
Tata car and Maruti car because of its comfort , suspension, latest Renault
technology and its riding quality.
• Survey show people perception about fuel efficiency and value for money .Logan
car is for those people who are looking for a car which is spacious, fuel efficient
and value for money. If comparing it with Verna it is cheaper.
69
• This show people perception about Safety and Quality of drive. The most of 67%
people are satisfied that Mahindra car are Safe. Logan is good for city drive
because factors like room, fuel efficiency and boot space are more relevant than
sheer power. Logan also offers good add-ons like the air bag for driver side.
• Most of the people buy car according to performance. Their shows that
performance of Scorpio is better than Innova and Tavera. But mileage of Scorpio
is 10 and 10.5 Kmpl in mixed city and highway driving with the AC On which is
poor than Safari (12 Kmpl).
Mahindra owners are highly satisfied with there purchase as they have get there money
worth. In true sense it’s a stylish and modern “sedan “and is supreme in its own class.
QUESTIONNAIRE
A survey of customer’s takes on MAHINDRA RENAULT LOGAN & SCORPIO.
Personal details
NAME: ………………………………
AGE: …………
Contact no:
E-mail address:
Occupation:
○ Service
○ Business
70
○ SELF EMPLOYED
Monthly household income:

○ < Rs. 15,000
○ Rs. 15,000 – 30,000
○ Rs. 30,000 – 60,000
○ Rs. 60,000 – 90,000
○ Rs. 90,000 –and above
WHICH OF THE FOLLOWING CAR (S) DO YOU OWN?

○ MAHINDRA
○ Tata
○ Honda
○ Hyundai
○ Others*
* Pl. specify……………………………….
1. ACCORDING TO YOU WHICH CAR OFFERS THE MAXIMUM SAFETY

TO ITS PASSENGERS?
○ MAHINDRA
○ Tata
○ Honda
○ Hyundai
○ Others*
* Pl. specify…………………………
69
2. ACCORDING TO YOU WHICH CAR IS THE MOST FUEL EFFICIENT OF

THEM ALL?
71
○ MAHINDRA
○ Tata
○ Honda
○ Hyundai
○ Others*
* Pl. specify……………………………….
3. WHICH CAR ACCORDING TO YOU IS THE MOST LUXURIOUS OF THEM

ALL?
○ MAHINDRA
○ Tata
○ Honda
○ Hyundai
○ Others*
* Pl. specify……………………………….
4. WHICH CAR ACCORDING TO YOU WOULD BEST DEFINE YOUR STATUS?
○ MAHINDRA
○ Tata
○ Honda
○ Hyundai
○ Others*
* Pl. specify…………………………….
72
5. WHICH OF THE FOLLOWING HAS WELL DISTRIBUTED SERVICE
OUTLETS AND PROVIDES THE BEST AFTER SALES SERVICE TO ITS
CUSTOMERS?
○ MAHINDRA
○ Tata
○ Honda
○ Hyundai
○ Others*
* Pl. specify………………………………
70
6. HOW WOULD YOU RATE THE ABOVE CARS ON 10?
○ MAHINDRA
○ Tata
○ Honda
○ Hyundai
○ Others*
* Pl. specify………………………………
7. ANY OTHER FEEDBACK OR SUGGESTION YOU WANT TO GIVE.
73
BIBLIOGRAPHY:
Internet:
www.mahindrarenault.com
www.auto.indiamart.com/cars/mahindra-cars.html
www.mouthshut.com/product-reviews/Mahindra-Renault_Logan-925071574.html
www.carwale.com
www.autoweb.com
www.carwale.com/blog/upcoming-cars/35-mahindra-renault-logan/
74
www.surfindia.com/automobile/mahindra-logan.html
www.moneycontrol.com/india/news/wheels/logan-againstindigo-who-wins/282982
www.business-standard.com/india/storypage.php?tp=on&autono=47390
Magazines:
Auto car 2008
Auto week September 2007
Auto mobiles magazine 2007 – 2008
Road and track
Motor trend
75

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INTRODUCTION

1.1 ABOUT AUTOMOBILE SECTOR

Some of the major characteristics of Indian automobile sector are:

• Second largest two-wheeler market in the world.

The first automobile in India rolled in 1897 in Bombay.

1.1.2 MAJOR COMPANIES OF AUTOMOBILE INDUSTRY

Which car manufacturer is top dog in the luxury vehicle segment ?

Mahindra has established global manufacturing & service locations at Brisbane

1.2 WHAT DRIVES MAHINDRA GROUP?

• CORE PURPOSE: We don't have a group-wide mission statement. Our Core

Good Corporate Citizenship

Dignity of the Individual

1.2.1 CORPORATE HISTORY

1.2.2 MAHINDRA’S AUTOMOTIVE SECTOR

From India to the world…

manufacturer of multi-utility vehicles with significant presence in key sectors like

The journey has just begun…

and commercialize Logan in India.The joint venture is a 51:49

1.3 SWOT ANALYSIS

• Entry of new players.

1.4 MANUFACTURING UNITS OF MAHINDRA AUTOMOBILES

Systech is one of India’s largest conglomerates of auto components. It is equipped to

• Mahindra Engineering Services (MES) is a leading engineering services

• Mahindra Composites has two manufacturing units in Maharashtra. One is

REVIEW OF MAHINDRA’S AUTOMOBILES

The Mahindra Group’s Automotive Sector is in the business of manufacturing and

1.4.1 Business products

Mahindra Renault (Logan)

The Mahindra Renault Logan is a spacious wide body

Renault Logan GL 1.4 (Petrol)

Renault Logan GLE 1.4 (Petrol)

Renault Logan GLX 1.6 (Petrol)

Renault Logan DLE 1.5 (Diesel)

Renault Logan GLS 1.6 (Petrol)

Renault Logan DLX 1.5 (Diesel)

Renault Logan DLS 1.5 (Diesel)

Mahindra Bolero (SUV)

The Mahindra Bolero is Mahindra's leading presentation

Bolero SLE (Diesel)

Bolero Plus (Diesel)

Bolero SLX (Diesel)

Scorpio 2.6 LX (7-Seater)(Diesel)

Commercial Vehicles in India

Segment-wise classification of the Indian car market segment

Cars by Price Range

• Maruti 800, Alto, Omni

• Tata Indica, Indigo XL, Indigo Marina

• Hyundai Sonata Embera

A marketing strategy is the most effective when it is an integral component of the

2.2 Four P’s

When it comes to Mahindra automobiles its strategy implications to attract customer is

Every survey that is undertaken has an objective that underlines the

The main objectives are as follows:

1. To find the customer views regarding LOGAN and SCORPIO.

2. To understand comparision between LOGAN and SCORPIO.

3. Performance of LOGAN and SCORPIO over other segments of cars.

4. To find the market share (distribution) of the LOGAN and SCORPIO.

5. To identify the perception of the existing users of the LOGAN and

Research design is conceptual structure within which research is conducted. It constitutes

3.3 SAMPLE DESIGN

1. What is the study all about?

2. Why is the study being made?