By

Abstract:
Now, we are in the world of virtualization.
Almost all the Cloud computing is based on
virtualization. CLOUD COMPUTING is not
only a today’s trend, behind that is a
Revolution of next Technology. The main
concept of “Cloud computing” is Internet -
based computing, thereby shared resources,
software, and information is provided to
computers and other devices on demand, as
with the electricity grid. Cloud computing is
a natural evolution of the widespread
adoption of virtualization, Service-oriented
architecture and utility. ” A simple example
of cloud computing is Yahoo email or Gmail
etc. You don’t need a software or a server to
use them. All a consumer would need is just
an internet connection and you can start
sending emails. The server and email
management software is all on the cloud
(internet) and is totally managed by the
cloud service provider Yahoo, Google etc.
The consumer gets to use the software alone
and enjoy the benefits. The analogy is , 'If
you only need milk , would you buy a cow
?' All the users or consumers need is to get
the benefits of using the software or
hardware of the computer like sending
emails etc. Just to get this benefit (milk)
why should a consumer buy a (cow)
software or hardware?
Introdution :
Cloud computing is a technology that uses
the internet and central remote servers to
maintain data and applications. Cloud
computing allows consumers and businesses
Cloud “The Next Generation”
to use applications without installation and
access their personal files at any computer
with internet access. This technology allows
for much more efficient computing by
centralizing storage, memory, processing
and bandwidth.A Cloud Computing
platform is more than a collection of
computer resources because it provides a
mechanism to manage those resources. In a
Cloud Computing platform software is
migrating from the desktop into the "clouds"
of the Internet, promising users anytime,
anywhere access to their programs and data.
The concept of cloud computing and how
virtualization enables it offers so many
innovative opportunities that it is not
surprising that there are new announcements
every day. The innovation will continue and
there will be massive value created for
customers over the coming years. Most
technologists are sold on the fundamentals
of cloud computing and it's a realization of
the last 20 years of architecture
development. The conference throws light
on how to use cloud computing as a
technical design center; how to take
advantage of the economics of cloud
computing in building and operating cloud
services; and how to plan for the technical
and operational scale that cloud computing
makes possible. Virtualization is a huge
topic, and this conference helps to
understand virtualization concepts and
technology.
Opinion of cloud computing:
Page 2

Cloud Services, contrast with Cloud
Computing
According to IDC, there are eight key
attributes that define cloud services, as
follows:
Offsite. The service must be location-
agnostic, meaning it does not matter where
the user sits when accessing the service.
Generally, third parties provide these
services, but this is not essential. Companies
can implement the cloud model with their
own organization, for use by their own
Cloud “The Next Generation”
employees, as an "enterprise cloud." IBM's
Blue Insight cloud is a prominent example.
Accessed via the Internet. The service
offers standards-based, universal network
access. This does not preclude service
providers offering security or quality-of-
service value-added options.
Minimal/no IT skills to "implement."
The service offers online, simplified
specification of services requirements. It
eliminates the need for lengthy
implementation services for on-premise
systems that support the service.
Provisioning. The service offers self-
service requesting, near real-time
deployment and dynamic and fine-grained
scaling.
Pricing. Pricing for the service is fine-
grained and usage-based, though as a
convenience to some customers, providers
may mask pricing granularity with long-
term, fixed-price agreements.
User interface. Browsers and
successors to browsers are used to interact
with the service.
System interface. Web services APIs
are used to interface with the service,
providing a standards-based framework for
accessing and integrating with and among
cloud services.
Shared resources/common versions.
System resources are shared among users,
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improving supplier and customer
economics; there is some ability to
customize "around" the shared services, via
configuration options with the service,
workflow/process management among
services, etc.
History :-
The underlying concept of cloud
computing dates back to the 1960s, when
John McCarthy opined that "computation
may someday be organized as a public
utility." Almost all the modern-day
characteristics of cloud computing (elastic
provision, provided as a utility, online,
illusion of infinite supply), the comparison
to the electricity industry and the use of
public, private, government and community
forms was thoroughly explored in Douglas
Parkhill's 1966 book, The Challenge of the
Computer Utility.
The actual term cloud borrows from
telephony in that telecommunications
companies, who until the 1990s primarily
offered dedicated point-to-point data
circuits, began offering Virtual Private
Network (VPN) services with comparable
quality of service but at a much lower cost.
By switching traffic to balance utilization as
they saw fit, they were able to utilize their
overall network bandwidth more effectively.
The cloud symbol was used to denote the
demarcation point between that which was
the responsibility of the provider from that
of the user. Cloud computing extends this
boundary to cover servers as well as the
Cloud “The Next Generation”
network infrastructure. The first scholarly
use of the term “cloud computing” was in a
1997 lecture by Ramnath Chellappa.
Amazon played a key role in the
development of cloud computing by
modernizing their data centers after the dot-
com bubble, which, like most computer
networks, were using as little as 10% of
their capacity at any one time, just to leave
room for occasional spikes. Having found
that the new cloud architecture resulted in
significant internal efficiency improvements
whereby small, fast-moving "two-pizza
teams" could add new features faster and
more easily, Amazon initiated a new product
development effort to provide cloud
computing to external customers, and
launched Amazon Web Service (AWS) on a
utility computing basis in 2006.
In 2007, Google, IBM and a number
of universities embarked on a large scale
cloud computing research project. In early
2008, Eucalyptus became the first open
source AWS API compatible platform for
deploying private clouds. By mid-2008,
Gartner saw an opportunity for cloud
computing "to shape the relationship among
consumers of IT services, those who use IT
services and those who sell them “and
observed that "organizations are switching
from company-owned hardware and
software assets to per-use service-based
models" so that the "projected shift to cloud
computing ... will result in dramatic growth
in IT products in some areas and significant
reductions in other areas.”
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Cloud Computing Architecture:
When talking about a cloud
computing system, it's helpful to divide it
into two sections: the front end and the back
end. They connect to each other through a
network, usually the Internet. The front end
is the side the computer user, or client, sees.
The back end is the "cloud" section of the
system.
The front end includes the client's
computer (or computer network) and the
application required to access the cloud
computing system. Not all cloud computing
systems have the same user interface.
Services like Web-based e-mail programs
leverage existing Web browsers like Internet
Explorer or Firefox. Other systems have
unique applications that provide network
access to clients.
On the back end of the system are the
various computers, servers and data storage
systems that create the "cloud" of computing
services. In theory, a cloud computing
system could include practically any
computer program you can imagine, from
data processing to video games. Usually,
each application will have its own dedicated
server.
A central server administers the system,
monitoring traffic and client demands to
ensure everything runs smoothly. It follows
a set of rules called protocols and uses a
special kind of software called middleware.
Cloud “The Next Generation”
Middleware allows networked computers to
communicate with each other.
If a cloud computing company has a lot of
clients, there's likely to be a high demand for
a lot of storage space. Some companies
require hundreds of digital storage devices.
Cloud computing systems need at least twice
the number of storage devices it requires to
keep all its clients' information stored. That's
because these devices, like all computers,
occasionally break down.
A cloud computing system must make a copy
of all its clients' information and store it on
other devices. The copies enable the central
server to access backup machines to retrieve
data that otherwise would be unreachable.
Making copies of data as a backup is called
redundancy.
Deployment models:
Public cloud:
Public cloud or external cloud describes
cloud computing in the traditional main
stream sense, whereby resources are
dynamically provisioned on a fine-grained,
self-service basis over the Internet, via web
applications/web services, from an off-site
third-party provider who bills on a fine-
grained utility computing basis.
Community cloud:
A community cloud may be established
where several organizations have similar
requirements and seek to share infrastructure
Page 5
so as to realize some of the benefits of cloud
computing. With the costs spread over fewer
users than a public cloud (but more than a
single tenant) this option is more expensive
but may offer a higher level of privacy,
security and/or policy compliance.
Examples of community cloud include
Google's "Gov Cloud".
Hybrid cloud:
There is some confusion over
the term "Hybrid" when applied to the cloud
- a standard definition of the term "Hybrid
Cloud" has not yet emerged. The term
"Hybrid Cloud" has been used to mean
either two separate clouds joined together
(public, private, internal or external), or a
combination of virtualized cloud server
instances used together with real physical
hardware. The most correct definition of the
term "Hybrid Cloud" is probably the use of
physical hardware and virtualized cloud
server instances together to provide a single
common service. Two clouds that have been
joined together are more correctly called a
"combined cloud".
Cloud “The Next Generation”
Private cloud
Douglas Parkhill first described the concept
of a "Private Computer Utility" in his 1966
book The Challenge of the Computer
Utility. The idea was based upon direct
comparison with other industries (e.g. the
electricity industry) and the extensive use of
hybrid supply models to balance and
mitigate risks.
Private cloud and internal cloud have been
described as neologisms, however the
concepts themselves pre-date the term cloud
by 40 years. Even within modern utility
industries, hybrid models still exist despite
the formation of reasonably well-functioning
markets and the ability to combine multiple
providers.
Some vendors have used the terms to
describe offerings that emulate cloud
computing on private networks. These
(typically virtualization automation)
products offer the ability to host applications
or virtual machines in a company's own set
of hosts. These provide the benefits of utility
computing -shared hardware costs, the
ability to recover from failure, and the
ability to scale up or down depending upon
demand.
Private clouds have attracted criticism
because users "still have to buy, build, and
manage them" and thus do not benefit from
lower up-front capital costs and less hands-
on management, essentially "[lacking] the
Page 6
economic model that makes cloud
computing such an intriguing concept".
Cloud Service Models
Three core options compose the service
model within the cloud computing
environment.
Software as a Service (SaaS)
SaaS comprises end-user applications
delivered as a service rather than as
traditional, on-premises software. The most
commonly referenced example of SaaS is
Salesforce.com, which provides a customer
relationship management (CRM) system
accessible via the Internet.
Platform as a Service (PaaS)
PaaS provides an application platform, or
middleware, as a service on which
developers can build and deploy custom
applications. Common solutions provided in
this tier range from APIs and tools to
database and business process management
systems to security integration, allowing
Cloud “The Next Generation”
developers to build applications and run
them on the infrastructure that the cloud
vendor owns and maintains. Microsoft's
Windows Azure platform services are often
referenced as PaaS solutions at this
middleware tier.
Infrastructure as a Service (IaaS)
IaaS primarily encompasses the hardware
and technology for computing power,
storage, operating systems, or other
infrastructure, delivered as off-premise, on-
demand services rather than as dedicated,
on-site resources such as the Amazon Elastic
Compute Cloud (Amazon EC2).
Cloud Computing Benefits
So what potential benefits does cloud
computing offer? According to Forrester
analyst Ted Schadler, there are three key
benefits of cloud computing:
• First, cloud computing promises speed. IT
departments don't have to go through the
lengthy process of building IT infrastructure
and deploying software to multitudes of
computers when using cloud services.
Instead, they subscribe to services and
receive them.
• Second, the cloud computing provider is
responsible for maintaining and upgrading
the infrastructure, meaning that the
customer's IT staff can focus on more
important core business processes.
Page 7
• Third, firms only have to pay for the
resources they use. Instead of buying
hardware, software and consultants to set up
and run applications, businesses can pay a
cloud-based provider by the user by the
month.
Disaster recovery is another added benefit.
Cloud providers are offsite, maintain the
servers in their own data centers, fix any
problems, manage disaster recovery
planning and continually upgrade the
software.
Other benefits of cloud computing include:
Scalability. IT departments can add or
subtract capacity as the load dictates and
companies only pay for what they use.
Skilled practitioners. Cloud computing
vendors include stalwarts like Google, IBM,
Amazon, Microsoft and Yahoo!. They can
deliver virtually limitless storage and
computing power.
Quality of service. The vendor offers 24/7
customer support and immediate response to
emergency situations.
Today Research:
A number of universities, vendors and
government organizations are investing in
research around the topic of cloud
computing. Academic institutions include
University of Melbourne (Australia),
Georgia Tech, Yale, Wayne State, Virginia
Tech, University of Wisconsin–Madison,
Cloud “The Next Generation”
Carnegie Mellon, MIT, Indiana University,
University of Massachusetts, University of
Maryland, North Carolina State University,
Purdue University, University of California,
University of Washington, University of
Virginia, University of Utah, University of
Minnesota, among others.
Joint government, academic and
vendor collaborative research projects
include the IBM/Google Academic Cloud
Computing Initiative (ACCI). In October
2007 IBM and Google announced the multi-
university project designed to enhance
students' technical knowledge to address the
challenges of cloud computing. In April
2009, the National Science Foundation
joined the ACCI and awarded approximately
$5 million in grants to 14 academic
institutions.
In July 2008, HP, Intel Corporation
and Yahoo! announced the creation of a
global, multi-data center, open source test
bed, called Open Cirrus, designed to
encourage research into all aspects of cloud
computing, service and data center
management. Open Cirrus partners include
the NSF, the University of Illinois (UIUC),
Karlsruhe Institute of Technology, the
Infocomm Development Authority (IDA) of
Singapore, the Electronics and
Telecommunications Research Institute
(ETRI) in Korea, the Malaysian Institute for
Microelectronic Systems(MIMOS), and the
Institute for System Programming at the
Russian Academy of Sciences (ISPRAS).In
Sept. 2010, more researchers joined the
Page 8
HP/Intel/Yahoo Open Cirrus project for Software Producers that could gain
cloud computing research. The new from a shift towards cloud computing
researchers are China Mobile Research include:
Institute (CMRI), Spain's Supercomputing
Center of Galicia (CESGA by its Spanish Net Suite (N)
acronym), and Georgia Tech's Center for Salesforce.com (CRM)
Experimental Research in Computer
Systems (CERCS) and China Telecom. Taleo (TLEO)

In July 2010, HP Labs India Right Now Technologies (RNOW)

announced a new cloud-based technology
designed to simplify taking content and Concur Technologies (CNQR)
making it mobile-enabled, even from low- Omniture (OMTR)
end devices.[110] Called SiteonMobile, the
new technology is designed for emerging Microsoft (MSFT)
markets where people are more likely to
access the internet via mobile phones rather Hyperic
than computers. In Nov. 2010, HP formally Quest Software (QSFT)
opened its Government Cloud Theatre,
located at the HP Labs site in Bristol, Walt Disney Company (DIS)
England. The demonstration facility
highlights high-security, highly flexible Parallels
cloud computing based on intellectual Internet-based companies that could
property developed at HP Labs. The aim of gain from a shift towards cloud computing
the facility is to lessen fears about the include:
security of the cloud. HP Labs Bristol is
HP’s second-largest central research Amazon.com (AMZN)
location and currently is responsible for
researching cloud computing and security. Yahoo! (YHOO)

The IEEE Technical Committee on Microsoft (MSFT)

Services Computing in IEEE Computer Google (GOOG)
Society sponsors the IEEE International
Conference on Cloud Computing (CLOUD). Cisco Systems (CSCO)
CLOUD 2010 was held on July 5–10, 2010
in Miami, Florida.

Cloud “The Next Generation” Page 9

 Consulting companies that could gain
from a shift towards cloud computing
include:
Cloud Technology Partners
SAVVIS (SVVS)
Who Loses Out?
Traditional software producers that
could have some catching up to do if cloud
computing ultimately wins out include:
Oracle (ORCL)
SAP AG (SAP)
Blackbaud (BLKB)
Lawson Software (LWSN)
VMware
VMware defines a trend in the market for
virtualized infrastructures as a standard way
to access the cloud. These virtualized
infrastructures require more than the data
center to realize the potential of what cloud
computing provides.
Cloud “The Next Generation”
For example, VMware's Spring
platform is proving to be a valuable way for
enterprise developers to build applications
based on Java code. It is serving as an app
development gateway for enterprise
developers who have traditionally built on a
Java platform. It is helping lead the way for
platforms such as Google App Engine,
which has seen a marked increase in
activity. Google and VMware formed an
alliance earlier this year. VMware also
teamed up with Salesforce.com, which in
turn has created a way for developers to
better launch apps off the Salesforce.com
app exchange.
VMware's next quest is to become a hybrid
platform that provides Web services by
offering lightweight technologies that work
across multiple programming languages and
platforms. VFabric is one of six new
products that VMware announced at the end
of August.
Fabric is a set of integrated application
services that include a lightweight
application server, global data management,
cloud-ready messaging, dynamic load
balancing and application performance
management. It's a cloud platform that fits
into other efforts to work with third-party
service providers that offer extensions into
VMware environments. These extensions
means VMware can market itself as a hybrid
cloud provider. That's a good bet; it's one of
the smartest strategies we have seen from
any cloud computing company this year
Page 10
“Today where we using cloud computing?”
I don’t know how many of you know about
this but I am really proud to explain about
the latest technology!!!
What is that?
That is nothing but ICLOUD operating
system which is based on cloud computing.
It’s an online operating system. Just internet
is enough for this. Through this we can use
your operating system. And a thing I no
need to install any software to use this.
SNAP SHOOT OF ICLOUD:
Google docs:
Google Docs is a free, Web-based
word processor, spreadsheet, presentation,
form, and data storage service offered by
Google. It allows users to create and edit
documents online while collaborating in
real-time with other users. Google Docs
combines the features of Whitely and
Spreadsheets with a presentation program
Cloud “The Next Generation”
incorporating technology designed by Tonic
Systems. Data storage of any files up to
1GB each in size was introduced on January
13, 2010.
Google Docs serves as a collaborative tool
for editing amongst users and non-users in
real time. Documents can be shared, opened,
and edited by multiple users at the same
time. In the case of spreadsheets, users can
be notified of changes to any specified
regions via e-mail. The application supports
the ISO standard OpenDocument format. It
also includes support for proprietary formats
such as .doc and .xls as well as support for
.docx and .xlsx.
CLOUD COMPUTING IN INDIA:
Who Will Win The Cloud Computing Battle
in India?
Till now I have discussed various
technical aspects of the Cloud. Going
forward I will also cover certain business
aspects related to the Cloud. In this article, I
want to analyze the opportunity for the
Page 11
Cloud vendors in India. We will first take a
look at the ecosystem, the opportunity map
and then the potential for the Cloud service
providers.
Service Providers – Many countries invest in
IT. But India not only invests in IT as a
customer but it is also the home for many
global players who build great software
products or provide niche services to their
global clientele. Some of the large brands
that you can associate with this entity
include Wipro, Infosys, TCS, Mahindra
Satyam, Cognizant, Microsoft, Oracle, IBM,
Google, SAP, Tally, Ramco Systems,
Wings, Persistent, Symphony, Hungama,
Web Chutney, Web Dunia, Rediff and
CricInfo to name a few. Here is the
classification of this entity:
1.System Integrators
2.Global Product Companies (India
Development Centers)
3.Independent Software Vendors
4.Offshore Product Developmentcompanies
5.Web Services and Content providers
6.Value Added Service Providers
7.Social Media / Digital Marketing agencies
Customers – This entity is the most critical
and influential. Customers pay the Service
Providers and keep the ecosystem healthy
and active. You can easily attach a brand
name to all the categories that I am
Cloud “The Next Generation”
mentioning here. Think of ICICI, ONGC,
BPCL, Bharti Enterprises, Reliance
Industries, Maruti Udyog, RPG, Aditya
Birla Group, Apollo Healthcare, Dr.
Reddy’s Labs, Yash Raj Films, NDTV and
TV18 to name a few.
1.Financial Organizations
2.Government
3.Telecommunication Providers
4.Manufacturing companies
5.Small and Medium companies
6.Retail companies
7.Healthcare
8.Education institutions
9.IT and IT Enabled Services & Media
Having seen the uniqueness that India
possesses, it is time for me to introduce the
players of the game. I personally feel the
following vendors have the potential to
participate in this below list:
• Amazon
• Google
• IBM
• Microsoft
• Salesforce.com
Page 12
• Oracle / Sun
• VMware
Amazon – As a developer and Cloud
Computing Strategist, I have tremendous
respect for Amazon. Amazon scores high in
their mature developer APIs and
comprehensive service offering. As on date,
they are the only provider to offer
everything from a VM (EC2) to CDN
(Cloud Front) as a service on subscription.
As an Infrastructure as a Service (IaaS)
provider, Amazon can have a meaningful
discussion with any entity all the way from
the government to a startup. They do not
interfere with the customer’s platform
decision and in fact it is the only company
that has gracefully partnered with the key
players of the industry including Microsoft,
IBM, Ubuntu, Red Hat, Oracle and SUN.
But Amazon lacks a solid India story. They
do not have a sales and business
development team in India and thus missing
the opportunity to strengthen the
engagement with the customers, partners
and the community. The day Amazon sets
up their Indian office, I am very sure that
they will give the competition a run for their
money.
Summary –
Type of Cloud: Public Cloud
Type of Service: IaaS
Key Offerings: EC2, S3, SimpleDB and
MapReduce
Cloud “The Next Generation”
Current India Story: Weak
Future Potential – Moderate (due to lack of
presence in India)
Google – This is 100% pure Cloud company
– so much so that they want their browser to
be the OS. Google plays in two areas – 1)
Software as a Service (SaaS) and, 2)
Platform as a Service (PaaS). Through
Google Apps, they have targeted the
enterprise to switch them from Microsoft
Exchange and Lotus Domino. Google’s
SaaS strategy for India is like an
undercurrent. They do not make much noise
but have been quietly nibbling away
Microsoft’s Exchange and Office revenue.
They are currently targeting the SME
segment which is a low hanging fruit for
Google Apps migration. Google lacks
proper partner angle. They do not have a
model by which they can delegate the pre-
sales and deployment to an array of skilled
partners. On the developer engagement
model, I run the Google’s developer group
in Bangalore called GTUG. I have also felt
that Google’s effort to evangelize App
Engine to developer community is not
scalable enough. Not many Indian
developers are familiar and comfortable
designing and deploying applications on
GAE. Their engagement model for System
Integrators is largely opaque. All in all,
Google can do better in strengthening its
partner model and developer engagement.
Summary-
Page 13
Type of Cloud: Public Cloud
Type of Service: SaaS and PaaS
Key Offerings: Google Apps and Google
App Engine
Current India Story – Strong
Future Potential – High
IBM – As on date, IBM is not a player on
the Public Cloud front. Though they have
opened up a developer beta for Public Cloud
and also have paid IBM AMIs on Amazon
EC2, IBM still focuses on the Private Cloud.
With their strong partnership model and as a
long-term enterprise player, they have a very
credible and convincing story. IBM is
leveraging its relationship with Global
System Integrators (GSIs) from India to
influence some of the large Private Cloud
deployments. Their recent announcement of
Lotus Live as a SaaS offering is yet get
traction in India. They have a tough battle
ahead with Microsoft Online Services and
Google Apps fiercely competing in this
space. IBM shows very little love towards
the community. They manage the
influencers pretty well but do not care much
for developers and IT Pros. Their developer
Works portal is an amazing resource for
developers. But they can do better on the
developer advocacy and evangelism front.
Summary –
Type of Cloud: Private Cloud
Type of Service: SaaS and PaaS
Cloud “The Next Generation”
Key Offerings: Lotus Live indium
WebSphere CloudBurst Appliance
Current India Story – Strong
Future Potential – High
Microsoft – Microsoft is slowly unfolding
its Cloud strategy in India. This is the most
crucial time for Microsoft. As they figure
out how to gracefully transition from
packaged software to the services world,
they also need to help the ecosystem go
through a smooth transition. True to its
tradition, Microsoft is following a surround
strategy – have the right portfolio and
articulate the right story to all the entities in
the ecosystem. Windows Azure Platform
has just gone live and they have been
enticing the developer community to get a
flavor of it. They also have a strong story
around the holsters through the Dynamic
Data Center initiative. Windows Server
Hyper-V and a suite of management tools
like System Center Virtual Machine
Manager enable the Private Cloud for the
enterprise. ISVs and startups are lured to
embrace Azure through the BizSpark and
related programs. Their Online Services /
BPOS and Hosted CRM are targeted
towards the SME segment. Microsoft is only
as strong as IBM in the GSI space. All in all,
I rate Microsoft as a strong contender in
India within the Cloud Services segment.
Summary –
Type of Cloud: Private Cloud, Public Cloud
Page 14
Type of Service: SaaS, PaaS and IaaS
Key Offerings: Online Services, Windows
Azure Platform and Windows Server Hyper-
V Oracle is unarguably the preferred database
Current India Story – Strong
Future Potential – High
Salesforce.com – As pioneers in the space of
SaaS, Salesforce.com has high expectations
from the Indian market. They started on the
right note by targeting the SME market.
Their competition primarily comes from
Zoho and Microsoft Hosted CRM.
Salesforce.com has partnered with the major
SIs in India and has strong alliance teams to
up-sell and customize its CRM software.
Their PaaS offering in the form of force.com
is yet to reach the Indian developers. I got
my hands dirty on force.com. But being a
hardcore developer, I found it to be limiting
in many aspects. Salesforce.com has a niche
and unique offering and they have a great
potential in the future.
Summary –
Type of Cloud: Public Cloud
Type of Service: SaaS and PaaS
Key Offerings: Salesforce.com CRM and
force.com
Current India Story – Strong
Future Potential – High
Cloud “The Next Generation”
Oracle / SUN – I combine them at this point
because they sail on the same boat. Both the
companies made a lot of noise around the
Cloud initially and then lost the steam.
vendor in India for the enterprise, public
sector and ISVs. But due to the lack of story
around Cloud, they are losing the ground.
As of now Oracle’s only Cloud offering is
through AMIs on Amazon EC2. But I don’t
consider that as a unique strategy from
Oracle. Today every DB is available on EC2
in one form or the other. They just started to
talk about Oracle as a Service (OaaS). But
that’s yet to become main stream. SUN is
missing the boat due to the flux around its
alliance with Oracle. Look at their Cloud
pitch to get a sense of their strategy. Its just
not convincing enough! Before SUN could
do anything with MySQL, Amazon has gone
live with its Relational Database Service
(RDS) based on the same MySQL. We have
to wait and watch to see where this duo is
headed in the Cloud.
Summary –
Type of Cloud: None
Type of Service: None
Key Offerings: None
Current India Story – Strong
Future Potential – Moderate
Page 15
VMware – This is the dark horse in the and many company are started their
Cloud Computing segment. Having investment to cloud computing.
positioned it as a strong Virtualization
platform vendor, they became the natural Capital Markets Firms Turn to Cloud
choice of Private Cloud for many customers Computing
in India. With its partnership with EMC,
VMware is all set to conquer the Indian
Private Cloud market. They have an end to
end story that is very convincing to the
customer. With its presence in India and
strong partnership model, they are giving
IBM and Microsoft a tough competition in
the Datacenter Virtualization and Private
Cloud space. They were quick and smart
enough to re-brand themselves as the mature
Private Cloud vendor. VMware vSphere is a
robust and a proven Virtualization platform
for the enterprise. VMware will continue to
lead the Indian Virtualization market. But
their developer story is very weak. Though I A survey taken by Financial services
personally like their vCloud API & SDK, technology professions on 2010. This will
they have a long way to go in convincing the show the companies knowledge and interest
developer community. about the cloud development.

Summary – Benefit of cloud computing:

Type of Cloud: Private Cloud Lower total cost of ownership

Type of Service: IaaS Increased availability

Key Offerings: VSphere Faster application delivery

Current India Story – Strong Flexible model

Future Potential – High. Enable collaboration and community

computing
Most of the INDIAN companies are
ready to investing cloud computing. Improved business continuity
INDIAN company like Satyam, HP, WIPRO
Rental price model
Cloud “The Next Generation” Page 16
Reduce ongoing and life cycle cost.
Always ON, always available.
Expedites time to market, competitive
advantages.
Scales by demand; no wastages os capacity.
Platform for easier faster information
sharing, mobile workforce.
With cloud computing entering into
software development, India has a bright
future:
Ever since the Internet based software
development services turned to cloud
computing, the IT industry has seen a
dramatic change in the business processing.
Even the technical biggies like Microsoft are
now adopting the cloud computing
technology to get a bigger market share for
business processing outsourcing. Speaking
of business processing outsourcing,
Microsoft says that India has a huge
potential to emerge as the global
competency centre for cloud services.
India gets this coveted opportunity since
there are over 1300 independent software
vendors (ISVs), 1.4 million developers and
more than 11000 system integrators (SIs and
custom software development organizations)
in its powerful ecosystem, and hence India is
ideal to tap this growing opportunity. The
Cloud “The Next Generation”
growing boom in software development for
cloud computing estimates around 300,000
jobs related to cloud services to be created in
India over the next 5 years. Zinnoy, one of
the global consultants and analysts,
estimates the global cloud computing market
to be worth over USD 70 billion by 2015.
The CEO of Microsoft Corporation went on
to urge that India would be the obvious hub
of the global IT transition for cloud
computing services. “India will not only see
a surge in consumption of cloud services,
driving growth in domestic IT usage, but
companies all over the world will look to
India to support their transition to cloud
computing.” said Ballmer. Microsoft
recognizes cloud computing to be the next
big thing in software development industry
and hence has a robust cloud infrastructure
that supports over one billion customers and
20 million businesses globally. Microsoft
India in its press release NIIT, CDC,
Cognizant, and IISc are sharing plans for
software development using the cloud
computing services based on Microsoft
Azure.
The largest chain of institutes for IT
professional across India, NIIT, leads the
cause by training over 100,000 students on
Windows Azure over the next three years.
Rajendra Pawar, the Chairman of the
National Institute of Information
Page 17
Technology (NIIT) foresees the power of the
cloud the talent that is needed to fulfill the
void in the skill set required for software
development. Pawar says that NIIT attempts
to bridge this gap by offering an exclusive
program to train professionals on Windows
Azure for the first time in India. Other
nationally renowned IT institution such as
the IITs and IIITs are also building large
India-relevant projects leveraging
Microsoft’s Azure platform.
CDC Software plans to roll out its flagship
product built on Windows Azure, CDC
Respond, globally for banking and
government sectors for managing
complaints and feedbacks from the
customers.
Cognizant, a major India based software
development company and consultant, has
announced the creation of a vertically
aligned set of industry frameworks and pre-
built solution accelerators to enable
implementation, migration and management
of cloud-enabled application portfolios built
on Azure for clients both in India and
globally. “Windows Azure helps customers
unlock the value that can be derived from
cloud-enabled services, and helps them build
strong and agile businesses,” said
Chandrasekaran, president and MD (global
delivery), Cognizant.
Cloud “The Next Generation”
The Indian Institute of Science (IISc),
Bangalore, is building a large-scale
application on Windows Azure to study the
basic resource allocation constructs and
strategies required for addressing enterprise
needs on cloud computing.
These announcements are in addition to the
over 4000 applications that have already
been built on the Windows Azure platform
by India.
ISVs and SIs including Wipro, Infosys,
TCS, HCL Technologies and Mahindra
Satyam are building applications and
solutions across verticals ranging from
healthcare to banking to manufacturing for
both local and global markets.
Development of cloud in following year :
Cloud In 2014:
The cloud computing market in India is
expected to grow at a CAGR of 40% by
2014, from an estimated $66.7 million in
2009, driven by cost and performance
efficiencies, IT research firm IDC.
According to IDC’s ‘India Cloud
Computing Market: Current State and
Future Roadmap Study 2010’, the Indian
public cloud computing market was
estimated to be $66.7 million in 2009.
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Cloud computing is an internet-based
facility to share technological resources,
software and digital information. The
emerging field would function on a pay-per-
use model, helping companies bring down
operational costs.
“In the backdrop of the global economic
slowdown, cloud computing has gained
wide interest. The most attractive feature of
this new technology is the prospect of
converting large, upfront capital investments
in IT infrastructure into smaller, manageable
‘pay-per-use´ annuity payments,” IDC India
lead analyst (software and services research)
Kamal Vohra said.
This feature has sparked a high degree of
interest and debate among technology
vendors, users and channel partners alike, he
added.
The study mapped the current adoption
levels and preferences of Indian enterprises
based on interviews with nearly 700 medium
and large enterprises.
The study noted that since cloud computing
is at a nascent stage, there is an issue of lack
of awareness, which affects the overall
adoption of cloud computing in India.
Cloud “The Next Generation”
“A significant segment of the market is
aware of the concept, but do not really
understand what it actually means or how it
can benefit them,” IDC India lead analyst
(user research) Indranil Dutta said.
As the market matures and more industry
vertical specific applications become
available, we expect more and more Indian
enterprises to see the benefit of adopting
cloud computing, he added.
Cloud In 2015:
According to a survey of 2,000 IT
professionals worldwide, cloud computing
will “overtaking on-premise computing by
2015 as the primary way organizations
acquire IT.” IBM developer Works,
conducted the 2010 IBM Tech Trends
Survey in August and September 2010 and
published the results in early October.
Page 19

The above chart shows, more than 65
percent expect that the cloud will likely,
most likely, or definitely overtake on-
premise computing as the way organizations
acquire IT by 2015. The survey’s margin of
error is +/- 2 percent.
C0NCLUSION:
we are in the world of virtualization.
Almost all the Cloud computing is based on
virtualization. CLOUD COMPUTING is not
only a today’s trend, behind that is a
Revolution of next Technology. Cloud
computing is the next big wave in
computing. It has many benefits, such as
better hardware management, since all the
computers are the same and run the same
hardware. Clients would be able to access
their applications and data from anywhere at
any time. They could access the cloud
computing system using any computer
linked to the Internet. Data wouldn't be
confined to a hard drive on one user's
computer or even a corporation's internal
network.
It could bring hardware costs down. Cloud
computing systems would reduce the need
for advanced hardware on the client side.
You wouldn't need to buy the fastest
computer with the most memory, because
the cloud system would take care of those
needs for you. Instead, you could buy an
inexpensive computer terminal. You
wouldn't need a large hard drive because
Cloud “The Next Generation”
you'd store all your information on a remote
computer.
Corporations that rely on computers have to
make sure they have the right software in
place to achieve goals. Cloud computing
systems give these organizations company-
wide access to computer applications. The
companies don't have to buy a set of
software or software licenses for every
employee. Instead, the company could pay a
metered fee to a cloud computing company.
Servers and digital storage devices take up
space. Some companies rent physical space
to store servers and databases because they
don't have it available on site. Cloud
computing gives these companies the option
of storing data on someone else's hardware,
removing the need for physical space on the
front end.
Thank You!!!
By
Karthikeyan A
“Think before do & Don’t feel after did”
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