Tecnia Institute of Advanced Studies, New Delhi

Academic Circular No. 1/2011

17th January 2011

PROJECT WORK METHODOLOGY FOR BBA SEMSTER VI STUDENTS

Objective

1. Students of BBA Semester VI are to carry out a project as part of curriculum. At the end
of the semester the students are to submit a written project report. The objective of this Circular
is to standardise the format of submission of the project report and to lay guidelines to conduct
the project including methodology. This project work is the training for applying theoretical
concepts, tools & techniques to a live situation/problem and writing a Technical Report.

University Scheme for Project

2. As per the syllabi of BBA (Paper code BBA-310), students of Semester VI are to write a
project report comprising of 6 credits. The project report has two components, viz.

(a) External : Project Viva (50 Marks), where viva on written report
would be undertaken by an external examiner.

(b) Internal : Conduct & Submission Project Report (50 Marks) It

involves conduct of study & submission of report,
presentations & viva at the Institute.

Scope of the Project

3. It is partly responsibility of the student to find a relevant topic for

his/her project. The topic is to be decided in consultation with the guide
allotted to the student. Topic once fixed cannot be changed. The project work
would be based on primary data or secondary data or both. Each student is required to carry
out the work and submit the report individually. ANY PREVIOUS WORK OR
BORROWED REPORT WILL BE SUMMARILY REJECTED AND IN ALL CASES OF
REJECTION THE WORK IS TO BE REPEATED AFRESH.

Proposal

4. The project proposal should be about one/two page long and must be
submitted in writing to your respective guide. The format of the proposal is
attached as Appendix A. All students are required to submit the
proposal by 1st February 2011.
Final Report

5. The Guidelines for methodology to be adopted for conducting the project are attached as
Appendix-B. The format for compilation of project report is attached as Appendix-C. Project
reports are to be compiled as per laid down guidelines.

Schedule

6. The schedule, various milestones and evaluation methodology is given in the table below.
The schedule is to be adhered to by all the students:

To be Completed Activity Marks Remarks

by Date Allotted
10th February 2011 Submission of Project 5 Refer Appendix A.
Proposal to the respective
guides & finalisation of
title, objectives, scope &
methodology.
th
26 February 2011 Data collection & 10 -
discussion with respective
guides about the relevance
& completeness of data.
th
21 March 2011 Data presentation & 10 -
analysis.
31th March 2011 First Draft of the report to 5 Refer Appendix B & C.
the respective guides.
th
7 April 2011 Discussion with guides and - -
return of corrected report.
th th
11 - 20 April Submission of Final Report 20 A Power Point/OHP based
2011 (one hard copy & CD) to presentation of 15 minutes
the respective guides and by each student.
Internal presentation to the
committee and Viva.
9th May – 14th May External Viva before the 50 Project Viva.
2011 external examiner.
Total Marks 100

Dr. RK Sharma
Dean Academics
Distribution:
1. All Students of BBA Semester VI
2. All Mgt. Faculty Members
 Appendix-A
(Refer Para 4)

PROJECT PROPOSAL

Each student is to submit a written project proposal to their respective guides. The project
proposal must comprise the following aspects:

1. Title of the Project: Title should be meaningful and should convey the broad aspects
that will be covered in the body and the scope of the project.

2. Organisation/Company: Mention the name of organisation/company and the functional

area (e.g. marketing, finance and human resource) where you intend to do your project.
Briefly explain the nature of the organisation and its business.

3. Objectives & Scope: Explain the objectives and the scope of the project along with
functional area that will be covered in the study.

4. Methodology:

(a) Explain the methodology for data collection.

(b) Explain the techniques proposed to be used for data analysis.

5. Tools: Explain the software tools e.g. SPSS/MS Excel or any other that you propose to
use in the project.

ONCE THE TITLE & THE ORGANISATION IS FIXED, IT

CANNOT BE CHANGED.
 Appendix-B
(Refer Para 6)

METHODOLOGY OF PROJECT WORK

The methodology for carrying out the project is given in the following paragraphs. Each student
is to compile his/her study in four chapters as detailed below:

Chapter-I: Introduction

This chapter is to include the following aspects:

Profile Organisation/Company: Briefly explain the nature of the organisation and its business.
It should include type of industry & business in which the company is operating, its vision &
mission, geographical & functional area of operation, size of organisation & its structure,
turnover, market share & position of the company in the industry, product range, present
leadership, strengths & weaknesses, if any.

Objectives of Study: It should be pragmatic and consistent with the title of the study and
achievable during the course of study within the prescribed schedule. Students are advised to
develop the objectives in consultation with their respective guides. The objectives must start with
action oriented verbs. A sample of objectives is given below as example:

“(a) To study the growth of sales of RO Water Purifiers.

(b) To compare the market share of branded and local manufacturers of RO Water
Purifier.”

Scope of Study: The scope of study should clearly mention the activities that are actually
performed in the study. It should include the period of study, the functional area (HR, Finance
and Marketing) and volume of work carried out in the study. With reference to above objectives,
the scope of study could be as follows (note this is suggestive and not exhaustive):

“(a) To collect and analyse the sales data of RO Water Purifiers in Delhi region of last
five years. For this purpose secondary data from the published sources and the dealers is
collected.

(b) To carry out market survey of customer perception for the use of RO Water
Purifier. For this purpose the geographical area selected is Dwarka locality. Data is
collected through a questionnaire that is attached as Appendix A.”
Methodology: The methodology is to be explained in two parts viz.,

(a) Methodology used for Data Collection: In case a student uses primary data, a
questionnaire must be prepared and it has to be made part of the project report. The
questionnaire should be consistent with the objectives and the scope of the study and duly
vetted by the respective guide. The questionnaire should be designed in a simple
language so that the targeted population must understand and able to respond effectively.
Sampling technique and the sample size should be selected according to the problem
under study. The justification for selecting particular sampling technique must be given.
In case of secondary data, it should be collected according to objectives and scope of the
study. Proper references of sources of data must be compiled and mentioned against each
data used in the study in the following manner (with reference to above example):

“(i) The sales data of Forbes & Kent brands of RO Water Purifier is collected
from their Annual Financial Statements for the period 2002-2006.”

(b) Methodology used for Data Analysis: In this part the students should explain the
concepts, tools and techniques used for data analysis. The rational and justification for
using a particular tool and technique should be explained. For example if a student uses
Standard Deviation as a statistical tool, he should explain the concept of Standard
Deviation and its relevance to the study along with its formula.

(c) Theoretical Description: A brief theoretical description of concepts, tools and

techniques used in project along with definition of key words and formulae etc. should be
included.

Chapter-II: Data Reduction & Presentation

Raw data (primary or secondary) collected must be reduced to standard formats such as tables,
charts, graphs, diagrams etc and is to be presented in this chapter. The tool for data presentation
should be suitably selected so that interpretation and inferences could be drawn easily and
become self explanatory. Proper titles, legends, scales, source (s) etc must be mentioned along
with each diagram.

Chapter-III: Data Analysis

This chapter is the most important part of the study, wherein students are required to apply
established theoretical concepts, tools and techniques (discussed in Chapter-I) to the data
presented in Chapter-II and draw inferences. Students are required to discuss rational and logic
for drawing inferences. For each inference, proper linkages are to be established either with the
data analysed in Chapter-II or with the calculation (s) to be included in this Chapter. Wherever,
calculations are to be carried out, it must be provided before drawing any inference. The
inferences are to be presented in narrative form from each data set along with any limitation (s)
due to data insufficiency, if any.
Chapter-IV: Summary & Conclusions

This Chapter should comprise the following:

(a) Results of the Study: These are to be presented and supported by facts & figures
in narrative form and be culled out from the Chapter-III. The sequence of the results must
be consistent with the objectives of the study mentioned in Chapter-I. Also, mention the
achievement of objectives or otherwise.

(b) Limitations: The limitations could be mentioned in terms of data insufficiency,

time & expertise constraints etc.

(c) Suggestions & Scope for further Study: Any scope for extension of the study to
new geographical areas, segments, time with larger data, is to be mentioned under this
heading.
 Appendix-C
(Refer Para 6)

FORMAT OF THE PROJECT REPORT

Format

1. The final report should be written and compiled in the following the
sequence:

(a) Title Page

(b) Certificate (s)
(c) Acknowledgements
(d) Executive Summary
(e) Contents
(f) List of Tables
(g) List of Figures
(h) List of Symbols
(j) List of Abbreviations
(k) Body of the Project Report (As per Appendix B)
(l) References/Bibliography
(m) Appendices

Title Page

2. The format of the title page is attached as Annexure-I.

Certificate

3. The format of the certificate is attached as Annexure-II. A certificate

of the organisation where the student has conducted the project may also be
attached separately after the Institute’s certificate.

Acknowledgements

4. In the “Acknowledgements” page, the writer recognises his

indebtedness for guidance and assistance by the faculty guide and any other
member (s). Courtesy demands that he/she also recognises specific
contributions by other persons or institutions such as libraries and research
foundations. Acknowledgements should be expressed simply, tastefully, and
tactfully duly signed above the name.
Executive Summary

5. Executive Summary is a brief or condensed summary of the project for

higher-level management positions. It should be about 3-4 pages in length.
It should comprise company profile, objectives & scope of the project,
methodology and tools used, results, limitations, and directions for future
development, if any.

Contents & List of Tables/Figures/Symbols/Abbreviation

6. The format of Contents and list of Tables/Figures/Symbols is attached as

Annexure-III.

Body of the Project Report: Guidelines for Project

Report/Dissertation Writing

7. The guidelines for writing the Project Report (methodology) are

detailed in Appendix-B. Following aspects must be adhere to:

(a) Page Size: Good quality white A4 size executive bond paper
should be used for typing and duplication.

(b) Chapter/Para Numbering: The chapters are to be numbered as

Chapter-1, Chapter-2 etc. The heading/title of the chapter is to appear
below the chapter number in uppercase. Paragraphs are to be
numbered as 1,2,3 etc in every chapter separately. Sub-paras are to
be numbered as 1.1, 1.2, 1.3----, 2.1, 2.2, 2.3-----etc. Sub-sub paras are
to be numbered as 1.11, 1.12, 1.13, 2.11, 2.12, 2.13 etc.

(c) Page Specifications:

(i) Left Margin : 1.25 inch

(ii) Right Margin : 1.25 inch
(iii) Top Margin : 1 inch
(iv) Bottom Margin : 1 inch

(d) Page Numbers: All text pages starting from Body of the Project
Report should be numbered at the bottom center of the pages.

(e) Normal Body Text:

(i) Font Size: 12, Times New Roman, Double Spacing, Single
Side Writing.
(ii) Paragraphs Heading Font Size: 12, Times New Roman.
(iii) Page/Title Font Size: 14
 (f) Structure of Final Report: A project report should be covered between 50 to 60
typed pages in double space about 10,000 words (excluding Appendices and
Bibliography) on A4 size paper with 12 font size. 10 % variation is permissible.

(g) Table and Figure Number: Table and figure numbers are to be written at the
bottom of the table/ figure as given below:

(i) Table No-1: Number of Employees in Organisation ABC

(ii) Figure No-1: Sales Figures of RO Water Purifier 2002-2006
(h) Binding & Color Code of the Report:

(i) Hard Bound Report

(ii) Background of the cover page - Navy Blue
(iii) Letters in Silver White

References/Bibliography

8. Examples are given below:

1. D.L. Carney, J.I. Cochran, “The 5ESS Switching System: Architectural

Overview,” AT&T Technical Journal, vol. 64, no. 6, July-August 1985,
pp. 1339-1356.

2. A. Stevens, C++ Database Development, MIS Press, New York,

1992, p. 34.

3. www.ibm.com/in

4. www.intel.com/india

Appendices

9. The appendices are to be attached at the end of the report and to be numbered as
Appendix-A, Appendix-B etc. right justified at the top of the page. Below the word
Appendix write in parenthesis “Refer Para No__”. The para number should be the number in the
body of text where the reference of appendix is given. An appendix may have annexure (s). The
annexures, if any, are to be attached immediately after the said appendix. The annexures are to
be numbered as Annexure-I, Annexure-II etc.
 Annexure-I

Title of The Project Report

(Font size = 18)

(Name of the organization, if any)

Submitted in partial fulfillment of the requirements

for the award of the degree of

Bachelor of Business Administration (BBA)

To

Guru Gobind Singh Indraprastha University, Delhi

Guide: Submitted by:

(Guide Name) (Student
name)
Roll No.:

Institute’s Logo

Tecnia Institute of Advanced Studies, New Delhi

- 110085,
Batch (2008-2011)
 Annexure-II

Certificate

I, Mr./Ms._______________________________, Roll No. ________________ certify

that the Project Report/Dissertation (BBA-310) entitled

“________________________________” is done by me and it is an authentic

work carried out by me at ___________________________ (Name of the

organisation or of the Institute). The matter embodied in this project work

has not been submitted earlier for the award of any degree or diploma to

the best of my knowledge and belief.

Signature of the Student

Date:

Certified that the Project Report/Dissertation (BBA-310) entitled

“__________________”

done by Mr./Ms._______________________________, Roll No. ________________, is

completed under my guidance.

Signature of the Guide

Date:
Name of the Guide:
Designation:
Address:
Tecnia Institute of Advanced Studies, New Delhi
Countersigned
Director/Project Coordinator
 Annexure-III

FORMAT FOR CONTENTS & LIST OF TABLES/FIGURES/ SYMBOLS

CONTENTS

S No Topic Page No
1 Certificate (s) -
2 Acknowledgements -
3 Executive Summary -
4 List of Tables -
5 List of Figures -
6 List of Symbols -
7 List of Abbreviations -
8 Chapter-1: Introduction
9 Chapter-2: Data Reduction & Presentation
10 Chapter-3: Data Analysis
11 Chapter-4: Summary and Conclusions
12 References/Bibliography
13 Appendices

FORMAT FOR LIST OF TABLES/FIGURES/

SYMBOLS/ABBREVIATIONS

LIST OF TABLES
Table No Title Page No
1 Number of Employees in Organisation ABC
2

LIST OF FIGURES
Figure No Title Page No
1 Sales Figures of RO Water Purifier 2002-2006
2

LILIST OF SYMBOLS
S No Symbol Nomenclature & Meaning
1 Σ Sigma (Summation)
2 @ At the rate
 LISLIST OF ABBREVIATIONS

S No Abbreviated Name Full Name

1 CRM Customer Relationship Management
2 EPS Earning Per Share