Lovely Professional University Form/Lpuo/Ap

LOVELY PROFESSIONAL UNIVERSITY Form/LPUO/AP-
(The format to be used for Planning the academic activities other than Lecturers/Tutorial/Practical like
Assignments, Case study, Presentation, Quiz, Projects, Class tests, industrial visits, teaching practice, court visits etc. to be
undertaken as a part of the continuous assessment for the Course)
ACADEMIC ACTIVITY NO__(Term Paper)____
School of ___LSM_____________Department of _____MANAGEMENT________________________

Name of the Faculty Member______Sonu Dua________
Course No.__MGT514 CourseTitle___Marketing Management

Class ______MBA________Semester 2 ___Section ____S1002_______ Batch____2010-2012_______
Max. Marks_____25________ Date of Allotment__ _Date of Submission__ ______
Important: To be read before filling up the Plan format.
1. Planning for academic activities other than Lecturers/Tutorial/Practical like Assignments, Case study, Presentation, Quiz,
Projects, Class tests, industrial visits, teaching practice, court visits etc to be undertaken as a part of the continuous
assessment for the Course should be prepared separately as per the format at the start of the session.
2. Industry oriented academic activity should be encouraged. If the academic activity is organization based, please specify the
organization with respect to the assignment. Absolute theoretical academic assignments, which involve only copying from
the books, should be discouraged. Model *(Method/Pedagogy) used in allotment and evaluation of the assignments should
also be specified in the assignment plans itself.
3. All the students should be given a different topic of assignment, in all cases either the topic of assignment should be
different or the organization on which the assignment is based should be different.
S.No Roll No Topic Objectives of Topic Organization Model*
No. Academic Activity / Topic/ Area
1 1 1 Apply PESTEL And Automobile Evalution

parameters
Porter’s five forces model Pestel-15
on given Industry and Porters-10
analyse the attractiveness Marketing Plan

of the Industry for Marketing Mix-15
STP-10
Investment purpose.
2 2 Apply PESTEL And Pharma
Porter’s five forces model

on given Industry and
analyse the attractiveness
of the Industry for
Investment purpose.
3 Apply PESTEL And Service

of the Industry for
Investment purpose.
3
4 4 Apply PESTEL And Steel

of the Industry for
Investment purpose.
5 Apply PESTEL And Liqur

of the Industry for
Investment purpose.
5
6 Apply PESTEL And paper

analyze the attractiveness
of the Industry for
Investment purpose.
6
7 Develope a marketing plan Sony Car
for assigned product and
cover the following aspects in
detail: STP and marketing
mix
9
8 Develope a marketing plan Nokia Perume
mix
11
9 Develope a marketing plan Lifebuouy
Saloon
mix
13
10 Develope a marketing plan Nokia TV
mix
14
11 Develope a marketing plan Tata Noodles
mix
16
12 Develope a marketing plan Lovely Bank
mix
19
13 Insurance
Apply PESTEL And
of the Industry for
Investment purpose.
21
14 Apply PESTEL And Banking

of the Industry for
Investment purpose.
22
15 Apply PESTEL And Electronic

of the Industry for
Investment purpose.
23
16 Apply PESTEL And Cement

of the Industry for
Investment purpose.
24
17 Apply PESTEL And Telecom

of the Industry for
Investment purpose.
25
18 26 Apply PESTEL And Reality

of the Industry for
Investment purpose.
19 Develope a marketing plan Parker Pencil

mix
28
20 Develope a marketing plan Maruti trucks
mix
29
21 Develope a marketing plan Toshiba
Washing
for assigned product and machine
mix
58
22 Develope a marketing plan Reliance Bank
mix
59
23 Develope a marketing plan Bharti
University
mix
62
24 Develope a marketing plan Reliance Shoes
mix
68
25 Apply PESTEL And Aviation

of the Industry for
Investment purpose.
30
26 31 Apply PESTEL And garments

of the Industry for
Investment purpose.
27 Apply PESTEL And Leather

of the Industry for
Investment purpose.
34
Apply PESTEL And Tobacco

of the Industry for
Investment purpose.
36
Apply PESTEL And Computer

of the Industry for
Investment purpose.
38
Apply PESTEL And Cycle

of the Industry for
Investment purpose.
39
Develope a marketing plan Nestle Pen
mix
40
Develope a marketing plan Lakme
Perfume
mix
41
Develope a marketing plan Godrej Bikes
mix
42
Develope a marketing plan Revlon
garments
mix
43
Develope a marketing plan Lenovo mobile
mix
44
Develope a marketing plan HP Microwave
mix
45
Develope a marketing plan Dell Ceiling
fan
mix
46
Apply PESTEL And Paint

of the Industry for
Investment purpose.
47
Apply PESTEL And Rubber

of the Industry for
Investment purpose.
48
49 Apply PESTEL And Sugar

of the Industry for
Investment purpose.
Apply PESTEL And Tea

of the Industry for
Investment purpose.
50
Apply PESTEL And Metal

of the Industry for
Investment purpose.
52
Apply PESTEL And Plastic

of the Industry for
Investment purpose.
53
Develope a marketing plan Samsung
Batteries
mix
54
Develope a marketing plan LG Fax
Machine
mix
55
Develope a marketing plan AVON
LADIES
for assigned product and SANDAL
mix
56
Develope a marketing plan Tata Laptops
mix
57
Develope a marketing plan Bharti Bank
mix
63
Develope a marketing plan Bajaj Hotel
mix
64
Apply PESTEL And Aluminium

of the Industry for
Investment purpose.
66
Apply PESTEL And Hotel

of the Industry for
Investment purpose.
69
Apply PESTEL And Textile

of the Industry for
Investment purpose.
71
Apply PESTEL And Lubricants

of the Industry for
Investment purpose.
72
73 Apply PESTEL And
of the Industry for
Investment purpose.
Apply PESTEL And Bewreges

industry
of the Industry for
Investment purpose.
77
Apply PESTEL And Courier

of the Industry for
Investment purpose.
78
Develope a marketing plan Nestle
Restaurants
mix
79
Develope a marketing plan Lux, Spa
mix
Develope a marketing plan Bajaj Purifier

mix
Develope a marketing plan Natraj

Premium Pen
mix
Develope a marketing plan Lovely mineral

water
mix
Develope a marketing plan Bata Watches

mix
Date: Sig. of Faculty member
Remarks by HOD (Mandatory)
Sig. of HOD with date

Remarks by HOS (Mandatory)
Sig. of HOS with date

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LOVELY PROFESSIONAL UNIVERSITY Form/LPUO/AP-

School of ___LSM_____________Department of _____MANAGEMENT________________________

Course No.__MGT514 CourseTitle___Marketing Management

1 1 1 Apply PESTEL And Automobile Evalution

analyse the attractiveness Marketing Plan

2 2 Apply PESTEL And Pharma

Porter’s five forces model

3 Apply PESTEL And Service

Porter’s five forces model

Porter’s five forces model

5 Apply PESTEL And Liqur

Porter’s five forces model

Porter’s five forces model

Porter’s five forces model

Porter’s five forces model

Porter’s five forces model

Porter’s five forces model

Porter’s five forces model

19 Develope a marketing plan Parker Pencil

Porter’s five forces model

Porter’s five forces model

27 Apply PESTEL And Leather

Porter’s five forces model

Porter’s five forces model

Porter’s five forces model

Porter’s five forces model

Porter’s five forces model

Porter’s five forces model

Porter’s five forces model

Apply PESTEL And Tea

Porter’s five forces model

Porter’s five forces model

Porter’s five forces model

Porter’s five forces model

Porter’s five forces model

Porter’s five forces model

Porter’s five forces model

Apply PESTEL And Bewreges

Porter’s five forces model

Develope a marketing plan Bajaj Purifier

Develope a marketing plan Natraj

Develope a marketing plan Lovely mineral

Develope a marketing plan Bata Watches

Date: Sig. of Faculty member

Remarks by HOD (Mandatory)

Sig. of HOD with date

Sig. of HOS with date

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School of _LSM_________Department of _MANAGEMENT______________________

Course No.MGT514 CourseTitle_Marketing Management