PREPARATION & STRUCTURE OF THE PAPER

Total No. of Words required (05 words per line):

Abstract : 300
Final Paper : 3000

DISTRIBUTION OF MARKS
I. WRITING THE PAPER : 70
i. Clarity of Understanding the Issue : 15
ii. Originality & Creativity involved in the solution : 10
iii. Identifying and linking the practical issues : 10
iv. Feasible recommendations : 20
v. Extent of Research, analysis and literature survey : 15
II. ORAL PRESENTATION : 30
i. Clarity, content, and connection : 10
ii. Flow of Language : 10
iii. Teamwork in Presentation : 10

TOTAL : 100

Note (i):
No. of lines for each sub-section has been decided based on the marks given to
them

Title:

‘THE PARADIGM OF MISSION, VALUES AND

BUILDING THE CULTURE OF INNOVATION’

Abstract:
  About Innovation (10 lines)
 About contemporary relevance of Innovation (10 lines)

The Paper is an attempt to examine the characteristics of bringing in

Innovation at work place. Hand-in-hand, the fundamental guiding principles of
an Organisation; the Mission & Goals and their role in achieving the culture of
Innovation is also analysed. Finally, the Paradigm of Mission, Goals and
Building the Culture of Innovation has been framed.
 Some quotations and instances (10 lines)
After understanding the concept of ‘Innovation’, Two instances of Innovation in
the Corporate World; cross-roads in the history of Business have been analysed.
For the benefit of concrete contrast, Two cases presented are the epitomes of
Innovation and attempt of Innovation.
 About NHPC and relevance of Innovation in NHPC (10 lines)
And finally, the crux of the Paper, the Paradigm has been formed from the
inferences of the Two cases – the relevance of Mission and Goals in building the
culture of Innovation.
 About this Paper and our specific approach (10 lines)

Introduction
• The concept of ‘Innovations’
• Role of Innovation in the success of an organization
• Why it is critical in the modern era

Survey:
Survey 01:
Leaders of Fortune 500 Companies on Innovation from Internet.
Analysis – (Methods ?)
Survey 02:
Employees of NHPC
Analysis

Cases
1. P&G
2. Enron / Anderson

The reasons in each case

Analysis (Method ?)

Mission & Goals

Explanation
Example of exceptionally clear Mission Statement and Goals to achieve it-
__________ Bank

Inference

The Paradigm
1. Employee Centric
2. Top Management Centric

Action Plan
In-house branding
Image Building and Positioning the Organisation based on Innovations
ITI Cases
Conclusion

Reference