Professional Documents
Culture Documents
Technology
Organizations
trends change
must change
This social media shift is not the death of
journalism; it’s the birth of a democratic
movement emphasizing some of journalism’s
key traits:
Transparency Honesty
Giving a voice to
the voiceless
• Surveys
• Books
• Blogs
• Journals
• Newspapers
• Magazines
• State of traditional media
• Social journalism
• Social media tools for journalists
• Current event case studies
“Newspapers have a legacy of breaking news and
uncovering stories of historic proportion, yet they are
losing ground to a generation of consumers
embracing digital and mobile alternatives” (2009).
- Jack Loechner, research editor for MediaPost Communications
According to an National Newspaper Association
survey:
#2 • E-mail
#3 • Twitter
“Here in Montana, this
explosion was our ‘aha’
moment in experiencing
how social media, Twitter
in particular, opens up
new possibilities in
journalism.”
-Courtney Lowery,
NewWest.net editor
• 2 in 10 followed the Iran story more closely than any other that week.
• 7 in 10 had heard about the media ban in Iran
• 6 in 10 had heard about Iranians posting videos on sites like YouTube
1. Public skepticism of MSM