Mesh Events

Contents
Introductory Page........................................................................................................................................3

Executive Summary.....................................................................................................................................4

Objectives...............................................................................................................................................4
Company Profile..........................................................................................................................................6

Name of Business...................................................................................................................................6
Principals................................................................................................................................................6
Nature of Business.................................................................................................................................6
Total Equity Needed..............................................................................................................................6
Confidentiality Statement......................................................................................................................6
Industrial Analysis.......................................................................................................................................7

Future Outlook and Trends...................................................................................................................7

Market Needs.......................................................................................................................................7
Market Trends.....................................................................................................................................7
Competitive Comparison.......................................................................................................................7
Market Segmentation.............................................................................................................................8
Description of Business...............................................................................................................................9

Size of Business......................................................................................................................................9
Mission....................................................................................................................................................9
Keys to Success...................................................................................................................................9
Reasons for Going into Business.........................................................................................................10
Location of the business......................................................................................................................10
Service Plan...............................................................................................................................................11

Operational Plan........................................................................................................................................12

Working strategy.................................................................................................................................12
Marketing Plan..........................................................................................................................................13

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Causes of Launch..................................................................................................................................13
Pricing Strategy....................................................................................................................................13
Distribution Strategy...........................................................................................................................14
Transportation....................................................................................................................................14
Promotion Strategy..............................................................................................................................14
Management Plan......................................................................................................................................16

Personnel Plan.....................................................................................................................................17
SWOT Analysis.........................................................................................................................................18

Internal Assessment...............................................................................................................................18
Strengths:...........................................................................................................................................18
Weakness:..........................................................................................................................................18
External Assessment..............................................................................................................................18
Threats...............................................................................................................................................18
Opportunities.....................................................................................................................................18
Financial Plan............................................................................................................................................19

Office Equipments................................................................................................................................19
Advertisement......................................................................................................................................20
Appendix...................................................................................................................................................21

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Introductory Page
Here is the report on the title ‘Event Management Company.” with name of Mesh Event
Management Company completing the project we have decided to penetrate in the field,
in the market no one provides this facility which is very new one and does not exist before
our launch in the market.

Report consists of detail description about our services. Our targeted market, what strategy
we involved in choosing our channel distribution members and the most important issue;
how the product will approach to consumers’ .i.e., promotion strategies. All these major
points are being focused in this project.

We hope that this report will be prepared of all such material which is needed in
completion of this project.

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Executive Summary
A newly established company with an aim to be recognized nationwide, entering in market
for the events management in business, especially marriage halls by providing services
(Planners, designers, organizers, decorators, caterers) on locale of events in regards to
customers satisfaction.
This business is approved by six friends. Even though we are new to this market but we
possess passion to conquer the Gujrat city and its local area by providing most excellent
chicken to our customers. We believe that “slow and steady wins the race.” So we are
introducing our business in the market with new ideas in variety. Our idea is very new one
and before it no such kind of business is available in the market. We have set strong
principal values, whose reflection will be seen in our work. We owe enthusiasm to explore
new ideas and capture new markets for our product. We too are keen to find new ways to
pace with time, making and marking the difference. Mesh Events promises to offer always
with eye-catching servicing. We tried to proof our claims by providing services with the
slogan “Your dreams our effort make it true”

This annual business plan calls for another three years of accelerated growth. Because
our sales growth has brought some working capital implications, we are carefully
planning to manage growth and provide for steady cash flow.

We also expect to be profitable as never before. In all, this plan is a healthy company with
good growth prospects, looking to manage its orderly growth in the near future

Objectives

1. To introduce the new trends in the society by adding attraction and glamour.
2. To giving a new dimension to the furnishing of offices.
3. To make the events more good-looking with planed schemes
4. To combine the style with comfort.
5. Giving a new picture to the office environment.
Our main strategy at Mesh Events is to position ourselves at the top of the quality scale,
featuring our combination of superb technology and give new trends, for the customer

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who wants the best quality regardless of price. Strategy is that we have research and
development related to new designs, office settings and home decoration design choosing
the right channels of distribution, and communicating our quality position to the market.
Programs are mainly those listed in the milestones table, including new design programs,
new equipment to keep up with design, channel development, channel marketing
programs.

Mesh Events gives the discriminating personal that cares about design and quality
furniture for homes and quality of attractive working environment, a combination of
highest quality furniture and latest technology, at a relatively high price.

The two main shareholders who are establishing this business are the inexperience
graduates of business who seek the opportunity and started business with their own
capital. They will make the sales through their good use of distribution channels and
advertise their products through bill boards and cable network.

We will provide services where customer will demand it may be home, office or it is
marriage hall.

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Company Profile
Name of Business
The purposed name of our business is
Mesh Events Management
Kachehri chowk Zahoor Elahi stadium, Gujrat
Principals
Khurram Islam
Sattar Pura, Hanfia Masjid Kharian.
Aqeel Afzal
Kachehri chowk Gujrat
Nature of Business
It is a partnership firm in which two partners have agreed to undertake all the risk to enjoy
the desired results of the venture. It concern with providing services to the customer to
keep them satisfied
Total Equity Needed
This business needs 5 million rupees. All the partners have equal shares in business.
Confidentiality Statement
This business is our property and nobody can use it without our consent. Any use of this
document without our consent will lead to some serious legal actions.
All rights reserved.

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Industrial Analysis
Future Outlook and Trends
Market Needs
We understand that our target market needs more that we are providing them. The need
developed out of the special needs of wedding ceremonies, when combined with stage
decorations, hall decorations, and welcome desk with correct incentive. Proper
arrangements for their functions like as meetings, annual prize distribution ceremony etc.
our target customer wants to have all of those services. There is a need for quality,
encouragement of service provider. We don't just provide this decoration to marriage halls
we shall it on the demanded place with designing lightening, flower arrangements etc. our
market in modern era demands something more than a comport provider. These
ceremonies have become a status symbol for the people and for offices also. Birthdays are
very special events that are celebrated in rest rants; we will also provide this function.
House decoration is taken as status symbols.
Market Trends
Marriage halls and restaurants have a great deal of change in this decade. The growth of
this business made a few large brands dominant. They provide quite marriage functions
that make compromises in order to stay at the locality of the marriage hall. Business men
arrange seminars on the halls.
Market trends are changing with the passage of time. Style and look of the people, without
sacrificing quality is of utmost importance. Now especially business offices and interior and
exterior show the dignity and status of the organizations on the functions. People are now
becoming more conscious about the settings of their homes.
Analysis of Completion
Competitive Comparison
Within our niche we have two significant competitors. Marriages halls are relatively in
quantity are very much but like us, giving the services only we will operate. Marriage hall
business is a well established business which deals in a variety of people.
In general, however, our competition is not in our niche. We compete against these
marriage halls, less good-looking, decorated, and the mainstream merchandise in the major
service channels and office supply stores... our service for house decoration, party stage

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decoration, and bridal designing that have very few alternatives which are not attractive
for the low class.
Market Segmentation
Our base of segmentation is the nature of business. We have also done segmentation on the
basis of income and occupation. We launch services for the high and middle class. We have
not sacrifice the quality and comfort at the expense of style and design.
In our particular market, we also seek the buyer who appreciates two attributes: the
quality of decoration material and the excellence of design, with an understanding of the
customer.

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Description of Business
Events we manage include:
Wedding planning (hina, barat, walima)
(Planners, designers, organizers, decorators, caterers)
Corporate events
Activities & promotions
Company celebrations
Annual conferences
Product launches
Birthday’s parties
Gala dinners & company BBQs
Exhibitor acquisitions, sponsor sourcing
Sound systems, lighting, stage, parties and decoration

Size of Business
This business going to be established with the equity of 40 million which indicates that it is
a more than medium size business.
Mission
Mesh events helps create pleasant, productive office and home environments with well
-designed furniture and arrangements that incorporates new technology into the classic
office mode, in which real people can enjoy events happily. we are also launching the
ceremonies for office with newness we are sensitive to the look and feel of good as well as
to high-powered personal satisfaction of the arrange that they need it . We always provide
the best possible value to our customers who care about quality environments, the want
good looking and we want every rupee spent with us to be well spent.
Keys to Success
Successful niche marketing: we need to find the quality-conscious customer in the right
channels, and we need to make sure that customer can find us.
We have the first mover advantage in the locality to target the services.
Our working style will become the status symbol for the customers.

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Reasons for Going into Business

We want to become own boss for earning.
Location of the business
The business is going to be located on Kachehri chowk, Zahoor Elahi stadium Gujrat.
Building of the business is offered by our friend, he offered that we can start this business
and can run for min 3 years freely. If we success then after three years we will pay him
building rent.

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Service Plan
We use special professionals to optimize the layout for each project. This provides the
maximum yield of material, which lowers the purchase price of your decorations according
to locality available.
The materials required for project are taken from the ware house e.g. tents, furniture,
flower and lights. Each item is carefully analyzed. Then, we properly manage each material
and take to the demanded place it may be home, office or marriage hall etc.
The furniture is arranged at homes and offices and the place where customer need to
manage their events. For the functions, decoration material is used to decorate. The
suppliers of furniture and decorations materials are that from whom we can take delivery
within no time. Our main supplier is from railway road Gujrat.

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Operational Plan
Working strategy
Our strategy focuses first on maintaining the identity with the high-end buyer who
appreciates the best available quality, but is also very demanding regarding computer
systems and technology. We can work according to customer needs. We can manage the
events where customer needs. We also provide them places to held their events if they
needs.
For the next year we continue to focus on growing presence in the high-end direct mail that
finds our specialty customer. We will work with sharper image and broad view more than
ever, and we expect to gain position. Specialty retail is a new channel that could become
important for us.
We will purchase furniture and raw material for our project and supply to customers
directly.

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 Mesh Events

Marketing Plan
Services name = Mesh Events Management
Services type = Event management and Organize
Causes of Launch
It is an ideal service for time conscious people.
It is an ideal service for beauty conscious people.
There is need of the service which can facilitate the consumers in many ways.
Marketing Strategy
Our projects are positioned very carefully: this is high-quality office for the customer who
understands quality, and is willing to spend money on the best. Unlike the mainstream
goods, we do not use cheap materials. Our marketing strategy is based mainly on making
the right information available to the right target customer. We will make ad on local
newspapers, cable and radio station of our target area.
The marketing has to convey the sense of quality in every picture, every promotion, and
every publication. We can't afford to appear in second-rate catalogs with poor illustrations
that make the services look less than it is. We also need to leverage our presence using
high-quality catalogs and specialty distributors.
Competitive Edge
Our competitive edge is our ability to complete the purposes which is highly compatible to
the locality and comfort of human beings. Although there are many marriage hall and
restaurants but we have brought the ides to make the well looking functions with impose of
designing and arrangement of sitting plans including dresses of bridal and many other
services.
Pricing Strategy
We will maintain our pricing position as a premier provider. We are the best service
provider available, for the most discriminating consumer. We intend to maintain our
separation from the price competition at the lower end of the business. In the first year we
will be using the penetration price strategy which means increasing the market share by
charging fewer margins in the initial stages.

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Distribution Strategy
Mostly we will have zero level intermediaries which mean we will be selling our services of
wedding engagements ceremony directly to the customer home. Direct selling has a
numerous advantageous and it fit best to our type of organization.
Distribution Channel
We are using the 1 level channel distributions involving company and consumer.

Transportation
Whole arrangement of distributing vehicles will be managed by the company on itself. The
company has rented by some carrier vans for our business, which will be used for taking
the material at different customers place.
Promotion Strategy
This year we will also promote our services with an in-house catalog including our own
services plus related merchandise of interest to the same target market.
 We will promote our company through bill boards on the g.t road.
 We will also advertise our company through local t.v cable network.
 We will also sponsor the events in the school colleges and industry exhibition.
 We also publish our broachers to promote our company.
 We also give advertisement on radio station of that area.

Slogan = “Your dreams our effort make it true”

Sales programs
We will sell out our products directly to the customers which we are not in favor of using
any intermediary.
We also go to provide the facility to the people to place orders on telephone.

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Sales offer
We will offer a bonus ship to the marriage hall that if they will arrange at least 15 functions
in the marriage hall by us, then we will arrange two free. On ten events we will give them
10-15% discount on services.
Sales Forecast
Our sales forecast assumes that cost of services will rise due to the increase in oil prices
and increasing rates of taxes on utilities and income earned from business

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Management Plan
There are main two shareholders of the firm. Both have equal amount of equity. Two share
holders are educated and have the feel of business. Aqeel Afzal is BBA and interested in
marketing from University of Gujrat. Second partner Khurram Islam has done his degree
from University of Gujrat in finance. Khurram is responsible for handling the problems
quality of finance. The quality control manager and accountant are responsible to report
him. On the other hand Aqeel has the responsibility to handle marketing and sales matters.
Sales manager is directly responsible to report to him. The sales manager is Irsa Masood
who has done bachelor recently. The designing work is done by Iqra Hamid she is an
experienced bridal designer and has the sense of creativity. We also hire professional for
consultancy and pay them. To control the quality of the products there is person who has
the complete knowledge about the decoration and arrangements with quality she is Zahra
Kalsoom. The structure of the organization can be viewed from this diagram.

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Super visor are in charge of the ware house and all super visor has the employees under
them to maintain the inventory and to complete the required task for the customers
Personnel Plan
The personnel table assumes slow growth in employees, and 10% per annum pay raises.
We already have a strong benefits policy and very low turnover.
Salaries are generally in line with market pay for the area, although our benefits are above
standard market level, so we ultimately pay a bit more for our people than what might be
considered standard in our market. As we grow, we expect to see steady increases in our
personnel to match the increases in sales.

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SWOT Analysis

Internal Assessment

Strengths:
‘Strengths are unique attributes of the organization that it has’.
 We have the first mover advantage because we are the first one to introduce this
service
 Services are available in the whole Gujrat
 Risk free services
 No side effects.

Weakness:
‘Weaknesses are attributes of the organization that it does not do well or resources it needs
but does not possess’.
 Mesh events has to capitalize and create awareness in order to capture the market.
 Unawareness of people
 One of the weaknesses that mesh faces is the limited budget.

External Assessment

Threats
‘Threats are the negative trends in external environment factors’.
 Profitability of business
 Arrival of competitors in near future
 Chances of failure

Opportunities
‘Opportunities are positive trends in external environment factor’.
 Large investment.
 Innovations
 Rigorous distribution.

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Financial Plan
Office Equipments
Chairs 15000(10)
Couches 20000
Tables 40000(10)
Record cabinet 10000
Pencils and pen 1000
Papers & files 1000
Computers 100,000
Total 187,000

(in Pak rupees)

Estimated & projected sales (In 1st year) 3000000

Cost 2500000

Expected profit (16.67%) 500000

Investment Plan
(in pak rupees)
Vehicle 1500,000
Land & building 0400,000
Promotion & advertisement 100,000
Reserves 0200,000
Machinery and equipments 187,000
Total investment 2387,000
(All investment is brought into by company owner’s themselves. we have not availed the
opportunity of financing the business through loan.)

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Advertisement
“Advertising is the ability to sense, interpret to put the very heart throbs of a business into
type, paper and ink."
Any paid form of non-personal presentation and promotion of ideas, goods, or services by
an identified sponsor. Advertising may be described as the science of arresting the human
intelligence long enough to get money from it.
Objectives
An advertising objective is a specific communication task to be accomplished with a
specific target audience during a specific period of time.
To inform the public about our new business
To build primary demand
It should support personal selling.
Lifting short-term sales

Total Budget Allocation for 1 year Rs. 100,000

Media Objectives 1st year Amount

Electronic Media
Cable Network 50% 50% 50000
Radio
Print media 10% 10% 10000
The Jung 6%
Local 4%
Bill boards 40% 40% 40000

Total 100,000

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Appendix
The suppliers of our furniture are Innovative furniture, G.T road near Shatania Bridges they
will provide finished furniture for homes and offices, for the decoration material suppliers
are from Lahore.

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