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INVESTOR AWARENESS TOWARDS MUTUAL FUND

PART B

EXCECUTIVE SUMMARY

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EXECUTIVE SUMMARY:

The summer project entitled “Investors Awareness towards Mutual Fund


Schemes” carried on for a period of 10 weeks at “ Reliance capital asset management
Ltd”.The main purpose of the study was to know whether the investors are aware of
various mutual fund schemes that are available in the market.

The required data for this report was collected mainly through the
primary data that is self administered questionnaire and also secondary data like company
journals, induction manual and Geo data manual. Since there are problems associated
with markets, the study can help the investors to take informed decisions regarding
mutual funds. The economic progress of a country is linked with capital market growth.
The growth of the capital market depends upon the saving by the people. As people are
not having sufficient knowledge of different avenues, mutual fund schemes the savings
are mainly directed towards bank deposits. That is why the growth of the capital market
is not as expected but all people are having keen interest to earn high return on their
investment. So my research work is mainly concentrated on mutual funds which give
abnormal returns.

The information collected is analysed and interpreted by using statistical tools such as
charts and graphs are used for systematic presentation. some of the limitations of the
project being done for a short period of 10 weeks and with a The methodology for
carrying out the project was through primary data obtained through self administered
questionnaire.

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RESEARCH DESIGN

STATEMENT OF THE PROBLEM:

This is the first step in the research methodology. It is very important to define the
statement of the problem because of the saying that “A problem well defined is half
solved”. In this study it is mainly focused on comparative study of mutual funds in the
market .in the context, it is needed to evaluate the various factors which are considered
while purchasing the product. To sustain in the competitive and dynamic market
conditions the observation of the market is necessary. To know the market conditions in
the market and to improve the sale of the company.

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OBJECTIVES OF THE STUDY:

1. To know the awareness among investors about mutual funds.


2. To know the investment pattern of the investors i.e., whether short term, medium
term or long term.
3. To know the awareness among the investors about the various services provided
by mutual fund sectors
4. To know the objective of their investments.
5. To know in which avenues people invest their savings.

SCOPE OF THE STUDY


The project entitled “A Study on the Investors awareness towards mutual fund
scheme,” enable from the company’s point of view to identify which mutual fund
schemes the investors are preferring for investing, so that it helps the company to
improve its sale in the market. So my research work is mainly concentrated on mutual
funds which give abnormal returns.

RESEARCH METHODOLOGY:

Type of research used Exploratory research


Research approach Literature Survey
Research instrument Fund Fact Sheets
Source Website of: Mutualfundindia.com
Sample Size 5
Sample Scope Mutual Fund with other instruments
Sampling Technique Non-probability Sampling (judgmental sampling)
Tools Tables, pie chart and bar chart

RESEARCH DESIGN

STATEMENT OF THE PROBLEM:

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This is the first step in the research methodology. It is very important to define the
statement of the problem because of the saying that “A problem well defined is half
solved”. In this study it is mainly focused on comparative study of mutual funds in the
market .in the context, it is needed to evaluate the various factors which are considered
while purchasing the product. To sustain in the competitive and dynamic market
conditions the observation of the market is necessary. To know the market conditions in
the market and to improve the sale of the company.

OBJECTIVES OF THE STUDY:

1. To know the awareness among investors about mutual funds.


2. To know the investment pattern of the investors i.e., whether short term, medium
term or long term.
3. To know the awareness among the investors about the various services provided
by mutual fund sectors
4. To know the objective of their investments.
5. To know in which avenues people invest their savings.

SCOPE OF THE STUDY


The project entitled “A Study on the Investors awareness towards mutual fund
scheme,” enable from the company’s point of view to identify which mutual fund
schemes the investors are preferring for investing, so that it helps the company to
improve its sale in the market. So my research work is mainly concentrated on mutual
funds which give abnormal returns.

RESEARCH METHODOLOGY:

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Type of research used Exploratory research


Research approach Literature Survey
Research instrument Fund Fact Sheets
Source Website of: Mutualfundindia.com
Sample Size 5
Sample Scope Mutual Fund with other instruments
Sampling Technique Non-probability Sampling (judgmental sampling)
Tools Tables, pie chart and bar chart

The objective of research work in its context the form was to follow systematic
procedure from the statement of the objectives to the analysis and findings. The
methodology followed in the research work is as follows.

The objective of research work in its context the form was to follow systematic
procedure from the statement of the objectives to the analysis and findings. The
methodology followed in the research work is as follows.

• Collection of data:
Collection of data is the first step in the research report. The data may
be primary or secondary data. The data collected for this project is primary data
which is collected through structured questionnaire method. As much as possible
ambiguous questions are excluded from questionnaire. The sample size consists of 50
respondents only.

Primary data:

All primary data has been collect from the personally, the required information are
also collected from the end user of the product by survey to know the awareness mutual
fund

Secondary data:

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All secondary data has been collected from the Company Website, Internet, The
required information are also collected form respective FACT SHEETS of different
companies & website of mutual fund India.com, Global research study is also adhered.

LIMITATIONS OF THE STUDY:


1. Due to time and cost constraints the study is limited to particular group and
limited number.
2. The probability of respondents giving accurate information is not 100%, as the
investigator has to accept the answers of respondents as authentic.
3. Lack of co operation from the respondents limits the effectiveness of the
research work.

MUTUAL FUNDS
Meaning
A mutual fund is a trust that pools the money of many investors -- its shareholders
-- to invest in a variety of different securities. Investments may be in stocks, bonds,
money market securities or some combination of these. Those securities are
professionally managed on behalf of the shareholders, and each investor holds a pro rata
share of the portfolio -- entitled to any profits when the securities are sold, but subject to
any losses in value as well.
A mutual fund is a group of investors operating through a fund manager to
purchase a diverse portfolio of stocks or bonds. There are myriad kinds of mutual funds,
each with its own goals and methodologies. Whether or not a mutual fund is a good
investment is a matter of much public debate, with many claiming they are excellent for
the average person, and others saying they are simply a poor way to invest.
For the individual investor, mutual funds provide the benefit of having someone
else manage your investments, take care of record keeping for your account, and
diversify your rupees over many different securities that may not be available or

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affordable to you otherwise. Today, minimum investment requirements on many funds


are low enough that even the smallest investor can get started in mutual funds.
A mutual fund, by its very nature, is diversified -- its assets are invested in many
different securities. Beyond that, there are many different types of mutual funds with
different objectives and levels of growth potential, furthering your chances to diversify.
Many critics of mutual funds point out that scarcely over 20% of mutual funds
outperform the Standard and Pool’s 500 Index. This means that nearly 80% of the time,
an investor would have been more profitable by simply buying equal shares in all 500 of
the companies currently on the S&P 500.

ADVANTAGES OF MUTUAL FUND INVESTMENT


 Professional Management
Mutual Funds provide the services of experienced and skilled professionals,
backed by a dedicated investment research team that analyses the performance and
prospects of companies and selects suitable investments to achieve the objectives of the
scheme.
 Diversification
Mutual Funds invest in a number of companies across a broad cross-section of
industries and sectors. This diversification reduces the risk because seldom do all stocks

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decline at the same time and in the same proportion. You achieve this diversification
through a Mutual Fund with far less money than you can do on your own.
 Convenient Administration
Investing in a Mutual Fund reduces paperwork and helps you avoid many
problems such as bad deliveries, delayed payments and follow up with brokers and
companies. Mutual Funds save your time and make investing easy and convenient.

 Return Potential
Over a medium to long-term, Mutual Funds have the potential to provide a higher
return as they invest in a diversified basket of selected securities.
 Low Costs
Mutual Funds are a relatively less expensive way to invest compared to directly
investing in the capital markets because the benefits of scale in brokerage, custodial and
other fees translate into lower costs for investors.
 Liquidity
In open-end schemes, the investor gets the money back promptly at net asset
value related prices from the Mutual Fund. In closed-end schemes, the units can be sold
on a stock exchange at the prevailing market price or the investor can avail of the facility
of direct repurchase at NAV related prices by the Mutual Fund.
Transparency
You get regular information on the value of your investment in addition to
disclosure on the specific investments made by your scheme, the proportion invested in
each class of assets and the fund manager’s investment strategy and outlook.

 Flexibility
Through features such as regular investment plans, regular withdrawal plans and
dividend reinvestment plans, you can systematically invest or withdraw funds according
to your needs and convenience.
 Affordability

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Investors individually may lack sufficient funds to invest in high-grade stocks. A


mutual fund because of its large corpus allows even a small investor to take the benefit of
its investment strategy.
 Well Regulated
All Mutual Funds are registered with SEBI and they function within the
provisions of strict regulations designed to protect the interests of investors. The
operations of Mutual Funds are regularly monitored by SEBI.

DISADVANTAGES OF MUTUAL FUNDS INCLUDE


 Inability to make one’s own decisions
 No guarantee that the professional managers will provide anticipated results
 Investment company managers can switch styles of investing, even while
adhering to the objectives and policy agreed upon by the mutual fund. This makes
it difficult for the investor to keep track of the investments owned by the fund and
the activity of fund managers.
 Past performance, a highly reported indicator is just that, one of many indicators;
it is no guarantee for future performance. Careful scrutiny is warranted when
reading a fund’s advertisement

TYPES OF MUTUAL FUNDS


Mutual fund schemes may be classified on the basis of its structure and its investment
objectives.
ON THE BASIS OF ITS STRUCTURE
 _ Open-ended Funds
An open-end fund is one that is available for subscription all through the year.
These do not have a fixed maturity. Investors can conveniently buy and sell units at Net
Asset Value (NAV) related prices. The key feature of open-end schemes is liquidity.
 Closed-ended Funds

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A closed-end fund has a stipulated maturity period which generally ranging from
3 to 15 years. The fund is open for subscription only during a specified period. Investors
can invest in the scheme at the time of the initial public issue and thereafter they can buy
or sell the units of the scheme on the stock exchanges where they are listed. In order to
provide an exit route to the investors, some close-ended funds give an option of selling
back the units to the Mutual Fund through periodic repurchase at NAV related prices.
SEBI regulations stipulate that at least one of the two exit routes is provided to the
investor

ON THE BASIS OF INVESTMENT OBJECTIVE\SCHEMES OF MUTUAL


FUND

 Growth / Equity Oriented Scheme


The aim of growth funds is to provide capital appreciation over the medium to
long- term. Such schemes normally invest a major part of their corpus in equities. Such
funds have comparatively high risks. These schemes provide different options to the
investors like dividend option, capital appreciation, etc. and the investors may choose an
option depending on their preferences
 Income / Debt Oriented Scheme
The aim of income funds is to provide regular and steady income to investors.
Such schemes generally invest in fixed income securities such as bonds, corporate
debentures, Government securities and money market instruments. Such funds are less
risky compared to equity schemes. These funds are not affected because of fluctuations in
equity markets.
 Balanced Scheme

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The aim of balanced funds is to provide both growth and regular income as such
schemes invest both in equities and fixed income securities in the proportion indicated in
their offer documents. These are appropriate for investors looking for moderate growth.
They generally invest 40-60% in equity and debt instruments. These funds are also
affected because of fluctuations in share prices in the stock markets. However, NAVs of
such funds are likely to be less volatile compared to pure equity funds.

 Money Market or Liquid Fund


These funds are also income funds and their aim is to provide easy liquidity,
preservation of capital and moderate income. These schemes invest exclusively in safer
short-term instruments such as treasury bills, certificates of deposit, commercial paper
and inter-bank call money, government securities, etc. Returns on these schemes fluctuate
much less compared to other funds. These funds are appropriate for corporate and
individual investors as a means to park their surplus funds for short periods.
 Gilt Fund
These funds invest exclusively in government securities. Government securities
have no default risk. NAVs of these schemes also fluctuate due to change in interest rates
and other economic factors as is the case with income or debt oriented schemes.
 Index Funds
Index Funds replicate the portfolio of a particular index such as the BSE Sensitive
index, S&P NSE 50 index (Nifty), etc, these schemes invest in the securities in the same
weightage comprising of an index. NAV’s of such schemes would rise or fall in
accordance with the rise or fall in the index, though not exactly by the same percentage
due to some factors known as terms. Necessary disclosures in this regard are made in the
offer document of the mutual fund scheme.

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EXCHANGE TRADED FUNDS:


A relatively new innovation, the exchange traded fund (EFT), is often formulated as an
open-end investment company. EFTs combines characteristics of both mutual funds and
closed-end funds. An eft usually tracks a stock index (see index funds. Shares are issued
or redeemed by institutional investors in large blocks (typically of 50,000).Investors
typically purchase shares in small quantities through brokers at a small premium or
discount to the net asset value; this is how the institutional investors makes its profit.
Because the institutional investors handle the majority of trades, EFTs are more efficient
than traditional mutual funds which are continuously issuing new securities and
redeeming old ones, keeping detailed records of such instance and redemption
transactions, and to effect detailed records of such instance and redemption transactions
and to effect such transactions, continually buying and selling securities and maintaining
liquidity position) and therefore tend to have lower expenses. EFTs is traded throughout
the day on a stock exchange, just like closed-end funds.
Exchange traded funds are also valuable for foreign investors who are often able to buy
and sell securities traded on a stock market, but who, or regulatory reasons, are unable to
participate in traditional us mutual funds.

EQUITY FUNDS:
Equity funds which consist mainly of stock investments are the most common type of
mutual fund. Equity funds hold 50 percent of all amounts invested in mutual funds in the
united states. Often equity funds focus investments on particular strategies and certain
type of issues.

CAPITALIZATION:
Fund managers and other investment professionals have varying definitions of mid –cap
ranges. The following ranges are used by Russell indexes:

.Russel micro cap Index-micro-cap($54.8-539.5 million)

.Russel 2000 Index-small-cap($182.6-1.8 billion)

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.Russel midcap Index-mid-cap($1.8-13.7 million)

.Russel 1000 Index-large-cap($1.8-386.9 million)

GROWTH VS VALUE:
Other distinction made between growth funds, which invest in stocks of companies that
have the potential for large capital gains, and value funds, which concentrate on stocks
that are undervalued. Growth stocks typically have the potential for a greater return;
however, Such investments also bear larger risks. Growth funds tend not to pay regular
dividends. Sector funds focus on specific industry sectors, such as biotechnology or
energy. Income funds tend to be more conservative investments, with a focus on stocks
that pay dividends. A balanced fund may use a combination of strategies, typically
including some level of investment in bonds, to stay more conservative when it comes to
risk, yet aim for some growth.

INDEX FUNDS VERSUS ACTIVE MANAGEMENT:


An index maintains investments in companies that are part of major stock (or bond)
indices, such as the s &p 500, while an actively managed fund attempts to outperform a
relevant index through superior stock –picking techniques. The assets of an index fund
are managed to closely approximate the performance of a particular published index.
Since the composition of an index changes infrequently, an index fund manager makes
fewer trades , on average, than does an active fund manager. For this reason, index funds
generally have lower trading expensesthan actively managed funds, and typically incur
fewer short-term capital gains which must be passes on to shareholders. Additionallly,
index funds do not incur expenses to pay for election of individula stocks (propreitary
selection techniques, eaearch, etc) and deciding when to buy, hold sell individual

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holdings. Instead, a fairly simple computer model can identify whatever changes are
needed to bring the fubnf back into agreement with its target index.

The performance of an actively managd f und largely depends on the investent decisions
of its manager. Statistically, for every investor who out performs the market, theree is one
who underperforms. Among those who outperform there index before expenses, though,
may end up under performing after expense. Before expenses, a well-run index fund
should have average performance. By minimizing the impact of expenses, index funds
should be able to perform better than average.

Certain empirical evidence seems to illustrate that mutual funds do not beat the market
and actively managed mutual funds under – perfom other broad based portfolios with
similar characteristics. One study found that nearly 1,500 U.S. mutual funds under –
performed the market in approximately half of the years between 1962 and 1992.
Moreover, funds that performed well in the past are not able to beat the market again in
the future (shown by Jensen, 1968, Grimblatt and Titman, 1989.

BOND FUNDS:
Bond funds account for 18% of mutual fund assets. Types of bond funds include term
funds, which have a fixed set of time ( short , medium, or long term) before they mature.
Municipal bond funds generally have lower returns, but have tax advantages and lower
risk .High – yield bond funds invest in corporate bonds, including high – yield or junk
bonds. With the potential for high yield, these bonds also come with greater risk.

MONEY MARKET FUNDS:


Money market funds hold 26% of mutual fund assets in the United States. Money market
funds entail the least risk, as well as lower rates of return. Unlike certificates of deposits
(CDs), money market shares are liquid and redeemable at any time. The interest rate
quoted by money market funds is known as the 7 day SEC yield.

FUNDSER OF FUNDS:

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Fundser of funds (FOF) are mutual funds which invest in other underlying mutual funds
(i.e., they are funds comprised of other funds). The funds at the underlying level are
typically funds which an investor can invest in individually. A fund of funds will
typically charge a management fee which is smaller than that of a normal fund because it
is considered a fee charged for asset allocation services. The fees charged at the
underlying fund level do not pass through the statement of operations, but are usually
disclosed in the fund’s annual reports, prospectus, or statement of additional information.
The fund should be evaluated on the combination of the fund – level expenses and
underlying fund expense, as these both reduce the return to the investor.
Most FOFs, invest in affiliated funds ( i.e, mutual funds managed by the same advisor),
although some invest in funds managed by other ( unaffiliated) advisors. The cost
associated with investing in an affiliated underlying because of the investment
management research involved in investing in fund advised by a different advisor
recently, FOFs have been classified into those that are actively managed ( in which the
investment advisor reallocates frequently among the underlying funds in order to adjust
to changing market conditions) and those that are passively managed ( th investment
advisor allocates assets on the basis of on an allocation model which is rebalanced on a
regular basis.)

The design of FOFs is structured in such a way as to provide a ready mix of mutual funds
for investors who are unable to or willing to determine their own assets allocation model.
Fund companies such as TIAA – CREF, vanguard, and Fidelity have also entered this
market to provide investors with these options and take the “guess work “ out of selecting
funds. The allocation mixes usually vary by the time the investor would like to retire:
2020, 2030, 2050, etc. the more distant the target retirement date , the more aggressive
the asset mix.

HEDGED FUNDS:

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Hedged funds in the United States are pooled investment funds with loose SEC
regulation and should not be confused with mutual funds. Certain hedged funds are
required to register with SEC as investment advisors under the investment advisors Act.
The ACT does not require an Advisor to follow or avoid any particular investment
strategies, nor does it require or prohibit specific investments. Hedge funds typically
charge a management fee of 1% or more, plus a “performance fee” of 20% of the hedge
funds profits. There may be a “lock – up” period , during which an investor cannot cash
in shares.

BALANCED SCHEMES

The aim of balanced funds is to provide both growth and regular income as such
schemes invest both in equities and fixed income securities in the proportion indicated in
their offer documents. These are appropriate for investors looking for moderate growth.
They generally invest 40-60% in equity and debt instruments. These funds are also
affected because of fluctuations in share prices in the stock markets. However, NAVs of
such funds are likely to be less volatile compared to pure equity funds

THE GROUND RULES FOR MUTUAL FUND INVESTING:

Moses gave to his followers 10 commandments that were to be followed till eternity. The
world of investments too has several ground rules meant for investors who are novices in
their own right and wish to enter the myriad world of investments. These come in handy
for there is every possibility of losing what one has if due care is not taken.

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• Assess yourself:
self assessment of one,s needs, expectations and risk profile is of prime importance
failing which , one will make more mistakes in putting money in right places than
otherwise. One should identify the degree of risk bearing capacity one has and also
clearly state the expectations will only bring pain.

• Try to understand where the money is going:

It is important to identify the nature of investment and know if one is compatible with
the investment. One can lose substantially if one picks the wrong kind of mutual fund.
In order to avoid any confusion it is better to go through the literature such as offer
document and fact sheets that mutual fund companies provide on their funds.

• Don’t rush in picking funds, think first:

First one has to decide what he wants the money for and it is this investment goal that
should be the guiding light for all investment done. It is thus important to know the
risks associated with the fund and align it with the quantum of risk ine is willing to
take. One should take a look at the portfolio of the funds for the purpose. Excessive
exposure to any specific sector should be avoided, as it will only add to the risk of
entire portfolio. Mutual funds invest with a certain ideology such as the “ value
principle” or “ growth philosophy”. Both have their share of critics but both
philosophies work for investors of different kinds. Identifying the proposed
investment philosophy of the fund will give an insight into the kind of risks that it
shall be taking in future.

• Invest , Don’t speculate:

A common investor is limited in the degree of risk that he is willing to take. It is thus
of key importance that there is thought given to the process of investment and to the
time horizon of the intended investment. One should abstain from speculating which

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in other words would mean getting out of one fund and investing in another with the
intention of making quick money . one would do well to remember that nobody can
perfectly time the market so staying invested is the best option unless there are
compelling reasons to exit.

• Don’t put all the eggs in one basket:

This old age adage is of utmost importance. No matter what risk profile of a person is,
it is always advisable to diversify the risks associated. So putting one’s money in
different assets classes is generally the best option as it averages the risk in each
category. Thus, even investors of euity should be judicious and invest some portion of
the investment in debt. Divercification even in any particular asset class (such as
equity, debt) is good. Not all fund managers have the same acumen of fund
management and with identification of the best man being a tough task, it is good to
place money in the hands of several fund managers. This might reduce the maximum
return possible, but will also reduce the risks.

• Be regular:
Investing should be a habit and not an exercise undertaken at one’s wishes , if one has
to really benefit from them as we said earlier, since it is extremely difficult to know
when to enter or exit the market, it is important to beat the market by being
systematic. The basic philosophy of rupee cost averaging would suggest that if one
invests regularly through the ups and downs of the market, he would stand a better
chance of generating more returns than the market for the entire duration. The sips
(systematic investment plans) offered by all funds helps in being systematic. All that
one needs to do is to give post – dated cheques to the fund and thereafter one will not
be harried later. The automatic investment plans offered by some funds goes a step
further, as the amount can be directly/ electronically transferred from the account of
the investor.

• Do your homework:

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It is important for all investors to research the avenues available to them irrespective
of the investor category they belong to . this is important because an informed
investors is in a better decision to make right decisions. Having identified the risks
associated with the investment is important and so one should try to know all aspects
associated is important and so one should try to know all aspects associated with it.
Asking the intermediaries is one of the ways to take care of the problem.

• Find the right funds :

Findings funds that do to not charge many fees is of importance, as the fee charged
ultimately goes from the pocket of the investor. This is even more important for debt
funds as the returns from these funds are not much. Funds that charge more will
reduce the yield to the investor. Finding the right funds is important and one should
also use these funds for tax efficiency. Investors of equity should keep in mind that all
dividends are currently tax free in India and so their tax liabilities can be reduced if
the dividend pay out option is used. Investora debt will be charged a tax on dividend
distribution and so can easily avoid the payout options.

• Keep track of your investments :

Finding the right fund is important but even more important is to keep track of the
way they are performing in the market. If the market is beginning to enter a bearish
phase, then investors of equity too will benefit by switching to debt funds as the
losses can be minimized. One can always switch back to equity if the equity market
starts to show some buoyancy.

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• Know when to sell your mutual funds:

Fund too is of utmost importance . one should book profits immediately when enough
has been earned i.e. the initial expectations from the fund has been met with. Other
factors like non performance, hike in fee charged and change in any basic attribute of
the fund etc. are some of the reasons for to exit.

Drawbacks of Mutual Funds

Investments in mutual funds too are not risk free and so investments warrant some
caution and careful attention of the investor. Investing in mutual funds can be dicey
business for people who do not remember to follow these rules diligently , as people are
likely to commit mistakes by being ignorant or adventurous enough to take risks more
than what they can absorb . this is the reason why people would do well to remember
these rules before they set out invest their hard earned money. Mutual funds have their
drawbacks and may not be for everyone:

• No Guarantees: No investment is risk free. If the entire stock market declines in


value, the value of mutual fund shares will go down as well, no matter how
balanced the portfolio. Investors encounter fewer risks when they invest in mutual
funds than when they buy and sell stocks on their own. However, anyone who
invests through a mutual fund runs the risk of losing money.

• Fees and commissions: All funds charge administrative fees to cover their day-
to-day expenses. Some funds also charge sales commissions or "loads" to
compensate brokers, financial consultants, or financial planners. Even if you don't

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use a broker or other financial adviser, you will pay a sales commission if you buy
shares in a Load Fund.

• Taxes: During a typical year, most actively managed mutual funds sell anywhere
from 20 to 70 percent of the securities in their portfolios. If your fund makes a
profit on its sales, you will pay taxes on the income you receive, even if you
reinvest the money you made.
• Management risk: When you invest in a mutual fund, you depend on the fund's
manager to make the right decisions regarding the fund's portfolio. If the manager
does not perform as well as you had hoped, you might not make as much money
on your investment as you expected. Of course, if you invest in Index Funds, you
forego management risk, because these funds do not employ managers.

Mutual Fund Companies in India

The concept of mutual funds in India dates back to the year 1963. The era between 1963
and 1987 marked the existance of only one mutual fund company in India with Rs. 67bn
assets under management (AUM), by the end of its monopoly era, the Unit Trust of India
(UTI). By the end of the 80s decade, few other mutual fund companies in India took their
position in mutual fund market.
The new entries of mutual fund companies in India were SBI Mutual Fund, Canbank
Mutual Fund, Punjab National Bank Mutual Fund, Indian Bank Mutual Fund, Bank of
India mutual funds
The succeeding decade showed a new horizon in indian mutual fund industry. By the end
of 1993, the total AUM of the industry was Rs. 470.04 bn. The private sector funds
started penetrating the fund families. In the same year the first Mutual Fund Regulations
came into existance with re-registering all mutual funds except UTI. The regulations
were further given a revised shape in 1996.
Kothari Pioneer was the first private sector mutual fund company in India which has now
merged with Franklin Templeton. Just after ten years with private sector players

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INVESTOR AWARENESS TOWARDS MUTUAL FUND

penetration, the total assets rose up to Rs. 1218.05 bn. Today there are 33 mutual fund
companies in India.

Major Mutual Fund Companies in India

ABN AMRO Mutual Fund


ABN AMRO Mutual Fund was setup on April 15, 2004 with ABN AMRO Trustee
(India) Pvt. Ltd. as the Trustee Company. The AMC, ABN AMRO Asset Management
(India) Ltd. was incorporated on November 4, 2003. Deutsche Bank A G is the custodian
of ABN AMRO Mutual Fund.

Birla Sun Life Mutual Fund


Birla Sun Life Mutual Fund is the joint venture of Aditya Birla Group and Sun Life
Financial. Sun Life Financial is a global organisation evolved in 1871 and is being
represented in Canada, the US, the Philippines, Japan, Indonesia and Bermuda apart from
India. Birla Sun Life Mutual Fund follows a conservative long-term approach to
investment. Recently it crossed AUM of Rs. 10,000 crores.

Bank of Baroda Mutual Fund (BOB Mutual Fund)


Bank of Baroda Mutual Fund or BOB Mutual Fund was setup on October 30, 1992 under
the sponsorship of Bank of Baroda. BOB Asset Management Company Limited is the
AMC of BOB Mutual Fund and was incorporated on November 5, 1992. Deutsche Bank
AG is the custodian.

HDFC Mutual Fund


HDFC Mutual Fund was setup on June 30, 2000 with two sponsorer’s namely Housing
Development Finance Corporation Limited and Standard Life Investments Limited.

HSBC Mutual Fund

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INVESTOR AWARENESS TOWARDS MUTUAL FUND

HSBC Mutual Fund was setup on May 27, 2002 with HSBC Securities and Capital
Markets (India) Private Limited as the sponsor. Board of Trustees, HSBC Mutual Fund
acts as the Trustee Company of HSBC Mutual Fund.

ING Vysya Mutual Fund


ING Vysya Mutual Fund was setup on February 11, 1999 with the same named Trustee
Company. It is a joint venture of Vysya and ING. The AMC, ING Investment
Management (India) Pvt. Ltd. was incorporated on April 6, 1998.

Prudential ICICI Mutual Fund


The mutual fund of ICICI is a joint venture with Prudential Plc. of America, one of the
largest life insurance companies in the US of A. Prudential ICICI Mutual Fund was setup
on 13th of October, 1993 with two sponsorers, Prudential Plc. and ICICI Ltd. The Trustee
Company formed is Prudential ICICI Trust Ltd. and the AMC is Prudential ICICI Asset
Management Company Limited incorporated on 22nd of June, 1993.

Sahara Mutual Fund


Sahara Mutual Fund was set up on July 18, 1996 with Sahara India Financial Corporation
Ltd. as the sponsor. Sahara Asset Management Company Private Limited incorporated on
August 31, 1995 works as the AMC of Sahara Mutual Fund. The paid-up capital of the
AMC stands at Rs 25.8 crore.

State Bank of India Mutual Fund


State Bank of India Mutual Fund is the first Bank sponsored Mutual Fund to launch
offshor fund, the India Magnum Fund with a corpus of Rs. 225 cr. approximately. Today
it is the largest Bank sponsored Mutual Fund in India. They have already launched 35
Schemes out of which 15 have already yielded handsome returns to investors. State Bank
of India Mutual Fund has more than Rs. 5,500 Crores as AUM. Now it has an investor
base of over 8 Lakhs spread over 18 schemes.

Tata Mutual Fund

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INVESTOR AWARENESS TOWARDS MUTUAL FUND

Tata Mutual Fund (TMF) is a Trust under the Indian Trust Act, 1882. The sponsor for
Tata Mutual Fund are Tata Sons Ltd., and Tata Investment Corporation Ltd. The
investment manager is Tata Asset Management Limited and its Tata Trustee Company
Pvt. Limited. Tata Asset Management Limited's is one of the fastest in the country with
more than Rs. 7,703 crores (as on April 30, 2005) of AUM.

Kotak Mahindra Mutual Fund


Kotak Mahindra Asset Management Company (KMAMC) is a subsidiary of KMBL. It is
presently having more than 1, 99, 818 investors in its various schemes. KMAMC started
its operations in December 1998. Kotak Mahindra Mutual Fund offers schemes catering
to investors with varying risk - return profiles. It was the first company to launch
dedicated gilt scheme investing only in government securities.

Unit Trust of India Mutual Fund

UTI Asset Management Company Private Limited, established in Jan 14, 2003, manages
the UTI Mutual Fund with the support of UTI Trustee Company Private Limited. UTI
Asset Management Company presently manages a corpus of over Rs.20000 Crore. The
sponsorers of UTI Mutual Fund are Bank of Baroda (BOB), Punjab National Bank
(PNB), State Bank of India (SBI), and Life Insurance Corporation of India (LIC). The
schemes of UTI Mutual Fund are Liquid Funds, Income Funds, Asset Management
Funds, Index Funds, Equity Funds and Balance Funds.

Reliance Mutual Fund


Reliance Mutual Fund (RMF) was established as trust under Indian Trusts Act, 1882. The
sponsor of RMF is Reliance Capital Limited and Reliance Capital Trustee Co. Limited is
the Trustee. It was registered on June 30, 1995 as Reliance Capital Mutual Fund which
was changed on March 11, 2004. Reliance Mutual Fund was formed for launching of
various schemes under which units are issued to the Public with a view to contribute to
the capital market and to provide investors the opportunities to make investments in
diversified securities.

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INVESTOR AWARENESS TOWARDS MUTUAL FUND

Standard Chartered Mutual Fund


Standard Chartered Mutual Fund was set up on March 13, 2000 sponsored by Standard
Chartered Bank. The Trustee is Standard Chartered Trustee Company Pvt. Ltd. Standard
Chartered Asset Management Company Pvt. Ltd. is the AMC which was incorporated
with SEBI on December 20,1999.

Franklin Templeton India Mutual Fund


The group, Franklin Templeton Investments is a California (USA) based company with a
global AUM of US$ 409.2 bn. (as of April 30, 2005). It is one of the largest financial
services groups in the world. Investors can buy or sell the Mutual Fund through their
financial advisor or through mail or through their website. They have Open end
Diversified Equity schemes, Open end Sector Equity schemes, Open end Hybrid
schemes, Open end Tax Saving schemes, Open end Income and Liquid schemes, Closed
end Income schemes and Open end Fund of Funds schemes to offer.

Morgan Stanley Mutual Fund India


Morgan Stanley is a worldwide financial services company and its leading in the market
in securities, investment management and credit services. Morgan Stanley Investment
Management (MISM) was established in the year 1975. It provides customized asset
management services and products to governments, corporations, pension funds and non-
profit organisations. Its services are also extended to high net worth individuals and retail
investors. In India it is known as Morgan Stanley Investment Management Private
Limited (MSIM India) and its AMC is Morgan Stanley Mutual Fund (MSMF). This is the
first close end diversified equity scheme serving the needs of Indian retail investors
focussing on a long-term capital appreciation.

Escorts Mutual Fund


Escorts Mutual Fund was setup on April 15, 1996 with Excorts Finance Limited as its
sponsor. The Trustee Company is Escorts Investment Trust Limited. Its AMC was
incorporated on December 1, 1995 with the name Escorts Asset Management Limited.

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INVESTOR AWARENESS TOWARDS MUTUAL FUND

Alliance Capital Mutual Fund


Alliance Capital Mutual Fund was setup on December 30, 1994 with Alliance Capital
Management Corp. of Delaware (USA) as sponsorer. The Trustee is ACAM Trust
Company Pvt. Ltd. and AMC, the Alliance Capital Asset Management India (Pvt) Ltd.
with the corporate office in Mumbai.

Benchmark Mutual Fund


Benchmark Mutual Fund was setup on June 12, 2001 with Niche Financial Services Pvt.
Ltd. as the sponsorer and Benchmark Trustee Company Pvt. Ltd. as the Trustee
Company. Incorporated on October 16, 2000 and headquartered in Mumbai, Benchmark
Asset Management Company Pvt. Ltd. is the AMC.
Canbank Mutual Fund
Canbank Mutual Fund was setup on December 19, 1987 with Canara Bank acting as the
sponsor. Canbank Investment Management Services Ltd. incorporated on March 2, 1993
is the AMC. The Corporate Office of the AMC is in Mumbai.
Chola Mutual Fund
Chola Mutual Fund under the sponsorship of Cholamandalam Investment & Finance
Company Ltd. was setup on January 3, 1997. Cholamandalam Trustee Co. Ltd. is the
Trustee Company and AMC is Cholamandalam AMC Limited.

LIC Mutual Fund


Life Insurance Corporation of India set up LIC Mutual Fund on 19th June 1989. It
contributed Rs. 2 Crores towards the corpus of the Fund. LIC Mutual Fund was
constituted as a Trust in accordance with the provisions of the Indian Trust Act, 1882. .
The Company started its business on 29th April 1994. The Trustees of LIC Mutual Fund
have appointed Jeevan Bima Sahayog Asset Management Company Ltd as the
Investment Managers for LIC Mutual Fund.

GIC MUTUAL FUND


GIC Mutual Fund, sponsored by General Insurance Corporation of India (GIC), a

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INVESTOR AWARENESS TOWARDS MUTUAL FUND

Government of India undertaking and the four Public Sector General Insurance
Companies, viz. National Insurance Co. Ltd (NIC), The New India Assurance Co. Ltd.
(NIA), The Oriental Insurance Co. Ltd (OIC) and United India Insurance Co. Ltd. (UII)
and is constituted as a Trust in accordance with the provisions of the Indian Trusts Act,
1882.

INVESTMENT PROCEDURES IN MUTUAL FUNDS


Investment procedure in mutual funds eligible person to apply for subscription to the
units of mutual funds schemes (subject wherever relevant to purchase of units of mutual
funds being permitted under respective constitution and relevant statutory regulations)
residents adult individuals guardian companies, corporate bodies, public sector
undertaking, associates of persons or bodies and society registered under the societies
registration act 1860 Act. religious and charitable trust under the provision of sec 11 (5)
(XII) of income tax act 1961. Partnership firms karta of Hindu unlived family bank and
financial institutions non resident non resident Indians, persons of Indian origin (expect
in tax plan) residing abroad. Foreign institutional investors registered under SEBI on full
repartition basis .investments made in the plan by resident’s adult individual and data of
HUFs only will qualify for tax benefits. Application forms will be available in customer
service centres at the corporate office of the AMC and office of registrars. Application
completed in all absolute discretion to accept reject any application for the purchase of
the units. If in general interest of the unit holders or the business trustees for any other
reasons believes it would be in the best interest of the schemes or tries unit holders to
accept reject such an application.

BUYING AND REDEMTION OF MUTUAL FUND:

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INVESTOR AWARENESS TOWARDS MUTUAL FUND

Mutual fund can be bought directly from the mutual fund company or from a stock
broker. either way buying or redeeming shares work with the same way. In all cases the
customers executes all transition with the mutual fund company. Many funds also allow
you to redeem shares over the telephone. You can also set up automatic investment plan
to do work for you. Under this plan, you can have fixed amount of money with drawn
from the bank account and sent to the fund. Using this option requires what your first
authorize it on your application form. Most mutual fund companies do allow this
option.many funds require a initial investment of over $ 1000 .however many of them
waive this requirement if you agree to an automatic investment plan that withdraws from
bank account until you have the maximum limit. Redemption by NRI/OCB/FII

EFFECT OF REDEMPTION:
The unit capital and reserves of the schemes wil stand reduced by an amount equivalent
to the product of the number of units of scheme an investors may be left with fractional
units. Fractional units will be completed and accounted for up to three decimals places.
However fractional units will not affect the investors ability to reddem the units either in
the part or in the full standing to the unit holders credit.

RIGHT TO LIMIT THE REDEMPTION:


The trustee may in the general interest of the unit holders of the scheme offered under
these offer documents and keeping in the view the unforeseen circumstance unusual
market condition limit to the total number of units than in issue of such other % as the
trustee may determine.Any units which by the virtue of these limitations are not reduced
on a particular business day will be carried forward for redemption to the next business
day in order of receipt.

Any units which by the virtue of these limitations are not reduced on a particular business
day, will be carried forward for redemption to the next business day in order of receipt.
Redemption so carried forward for ill be priced on the basis of application. NAV to the
business day on which redemption is made under such circumstance to the extent

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INVESTOR AWARENESS TOWARDS MUTUAL FUND

multiple redemption request are received at the same time on a single business day,
redemption will be made on the pro rata basis, based on the sixes of each redemption
request, the balance amount being carried forward for redemption to the next business
days.

SUSPENSION OF SALE AND REDEMPTION OF UNITS:


The trustees may decide to temporarily suspend determination of NAV of the schemes
offered under this document and consequently sale and redemption of units in any of the
following events.
When one or more stock exchange or markets which approves basis for valuation for a
substantial portion of the assets of the schemes are closed otherwise than for ordinary
holidays.
When as a result of political economic or monetary events or any circumstances outside
the control of trustees and AMC, the disposal of the scheme is not responsible, or would
not reasonably be participable without being detrimental to the interest of the unit
holders.
In the event of breakdown in the means of communication used for the valuation of the
investment of the scheme , without which the value of the securities of the schemes
cannot be accurately calculated.
During period of extreme volatile of markets which in the opinion of the AMC are
prejudical to the interest of the unit holders of the scheme.

MUTUAL FUND EXPENSES:

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INVESTOR AWARENESS TOWARDS MUTUAL FUND

Mutual fund charge fees for the cost of running the fund.A funds prospectus will list on
all fees charges by the fund.
Sales charges are the fees one may pay when purchasing or redeeming share of a mutual
fund. By law, sale charge may not exceed 8.5% of the amount invested . funds with sales
charges are called load fund . these may be front load or back end load. Funds with no
sales charge are called no load funds.
Redemption fees are charges that may also be imposed when investors sell shares back to
the fund. Mutual fund may charge fees to cover expenses such as advertisement , brokers
cost and toll fre telephone lines.they may also charge management fees and exchange
fees income and distribution mutual fund pay their holder dividend from the earnings of
the stocks, bonds etc.
It is proposed to declare dividends either half yearly or yearly basis. Dividends if
declared will be paid out of net surplus of the schemes to those unit holders on the
notified record date.the dividends will be at such rates as may be decided by the AMC in
the consultation of the trustee.

UNIT HOLDER SERVICES AND RIGHT :


Investors friendly service: in order to provide efficient service the fund will endeavour
to continuously establish and upgrade the system to handle the transaction efficiently and
resolve any investors grievance promptly.

Problem resolution:
The fund will follow up with customer service centres and registered in complaints and
inquiries received for the investors with an endeavour to resolve them promptly.

NAV information:
The NAV of the scheme will be calcuilated daily and announced by the fund on each
business days. The unit holder may obtain the information on the NAV on any business
day , by calling the office or any customer service centres. The funds will use its best
endeavour to publish NAV’s , in at least two daily newspaper. Further the AMC shall
endeavour to publish and redemption of the units daily news[a[ers of all India circulation.

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INVESTOR AWARENESS TOWARDS MUTUAL FUND

Disclosure of the information under regulation:


The fund will not later than six months after the closure of the financial year, publish
through an advertisement an abridged scheme wise annual report. further the full text of
the annual report will be available for the inspection at the officer of the mutual fund.

Right of unit holders of the schemes:


Unit holders of the scheme have proportionate right in the beneficial ownership of the
assets of the scheme and declaration of the dividend for the receipt of dividend declared
by the fund under the scheme.
When the fund declares a dividend under the scheme, the fund shall dispatch to the
unit holders the dividend warrants within a period of 45 days form the date to declaration
of dividend.
The trustee is bound to make such disclosure to the unit holders in order to keep them
informed about any information known to the trustee with may an adverse bearing on
their investment.
Majority of the trustee or 75% of the unit holders of the scheme of the fund can terminate
the appointment of the AMC shall be subject to the prior to the approval of SEBI and unit
holders of the scheme.
The unit holders have got right to inspect the entire document listed under the document
available for the inspection. The trustee shall obtain the consent of the unit holders.
Whenever required to so on the requisition made by three fourths of the unit holders of
the scheme.
When the trustee decides to wind up or prematurely redeem the units. When any change
in the fundamental attributes of any scheme or any trust or fees and expenses payable or
any other change which would modify the scheme or affect the interest of the unit holders
is proposed to carry out, the same cannot be done unless the consent of not les than three-
fourths of the unit’s holders is obtained

Data analysis and interpretation.

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INVESTOR AWARENESS TOWARDS MUTUAL FUND

1. sex

Sex Respondents

Male 32

Female 18

Total 50

sex

fem ale
36% m ale
m ale fem ale
64%

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INVESTOR AWARENESS TOWARDS MUTUAL FUND

2. Occupation of the Respondants.

Occupations Respondants

Professional 23
Business 15
Service 8
Others 4
Total 50

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INVESTOR AWARENESS TOWARDS MUTUAL FUND

occupa tion

others
13%
service professionals
11% business
professio service
business
nals
15% others
61%

3. income of the respondants per month

Income Respondants

Below 10,000 16

Above 10,000 34

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INVESTOR AWARENESS TOWARDS MUTUAL FUND

Total 50

Income
Below
10000
32%

Below 10000
Above 10000

Above
10000
68%

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INVESTOR AWARENESS TOWARDS MUTUAL FUND

4. The guidance given to the investors to invest in the mutual funds

Guidance by Respondents

Financial adviser 16

Own experience 34

Total 50

Investment Guidance

Financial
32%
Financial
own experience
own
experience
68%

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INVESTOR AWARENESS TOWARDS MUTUAL FUND

5. Consideration of investing in mutual fund

Considerations Respondents

Brand image 12

Variety of schemes 5

Assets under management 7

Performance 18

Dividends declared 8

Total 50

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INVESTOR AWARENESS TOWARDS MUTUAL FUND

Investments depends on
Brand image

16% 24% variety of


schemes
Assets under
management
10%
36% performance
14%
Dividends
declared

6. Aspects customers liked most to invest in Mutual fund

Aspects Respondents
Service 4
Good return 20
Tax Saving 12
Growth 9

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INVESTOR AWARENESS TOWARDS MUTUAL FUND

Safety 5
Total 50

Aspects

10% service
8%
goodreturn
18%
taxsaving
40%
24% growth
safety

7. Customer mode of investment.

Mode of investment Respondents

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INVESTOR AWARENESS TOWARDS MUTUAL FUND

Fixed deposit 8
NSC 7
Mutual funds 18
Insurance 7
Equity’s 10
Total 50

Mode of Investment

20

15

10 18
Series1
5 8 10
7 7
0
Fixed NSC Mutal Insurance Equity
deposit funds shares

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INVESTOR AWARENESS TOWARDS MUTUAL FUND

8. Time period of investment

Time period Respondents

1 year 23
3 year 18
5 year 9
Total 50

Time period

5year
18%
1year 1year
46% 3year
5year

3year
36%

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INVESTOR AWARENESS TOWARDS MUTUAL FUND

1. Investment time horizon

Time horizon Respondents

1-3 year 24

3-5 year 15

5 years and above 11


50
Total

Time Horizon

5years and
above
22%
1-3year 1-3year
48% 3-5 year
3-5 year 5years and above
30%

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INVESTOR AWARENESS TOWARDS MUTUAL FUND

2. For the purposes of tax benefits for the present year.

Tax Benefits Respondents

Yes 33
No 17

Total 50

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INVESTOR AWARENESS TOWARDS MUTUAL FUND

Tax Benefits

No
34%
Yes
No

Yes
66%

3. investor in pension fund

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INVESTOR AWARENESS TOWARDS MUTUAL FUND

Investor in Respondents
Pension Fund

Yes 18

No 32

Total 50

Pension Fund

Yes
36%

Yes
No
No
64%

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INVESTOR AWARENESS TOWARDS MUTUAL FUND

4. Investor risk appetite in mutual fund.

Investor Risk in mutual Respondants


Fund

High 16

Medium 23

Low 11

Total 50

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R is k Ap p e tite

Low
H ig h
22%
32% High
M edium
Low

M e d iu m
46%

5. Investors Expected returns in percentage.

Returns in percentage Respondants

10 – 15% 6

15 – 25% 22

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INVESTOR AWARENESS TOWARDS MUTUAL FUND

25 – 40% 15

And Above 7

Total 50

Returns

And above
16%

15-25%
15-25% 25-40%
50%
And above
25-40%
34%

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INVESTOR AWARENESS TOWARDS MUTUAL FUND

FINDINGS

 Following are the Aspects found in the “Investors Awareness Towards


Mutual Fund Schemes “During the study.

 In Bellary investors taken the decisions by their own experience to invest are
34 respondents, and through financial advisors 16 respondants out of 50
respondants.

 As per my survey there are 24% of the respondants are looking for brand
image of the product, 10% of them depend on the availability of variety of
schemes, 14% of the investors depend on the assets under management, 36%
totally depend on the performance of the company and the remaining 16%
based on dividends declared.

 In the mode of investment 8 people invested for fixed deposits, 7 for national
saving certificate, 18 for mutual funds 7 are for insurance and rest of the 10
investors have choosen equity shares as their mode of investment.

 By my survey done in bellary we can come to know that out of 50


respondants , 23 respondants are for one year time period , 18 are for 3year
time period and the rest of them are 5year time period for their investment.

 We can find that out of 50 respondants the time horizon choosen by 48% of
respondants to one to three years and 30% is for three to five years and 22%
of respondants choosen a time horizon of five years and above

 We can also find that out of 50 respondants 66% of them are investing for
tax benefits and 34% are not investing in for the purpose of tax benefit.

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INVESTOR AWARENESS TOWARDS MUTUAL FUND

 The rate of risk taken by the investors are 32% of them are taking high risk,
46% are taking medium risk, 22% of them take low risk.

 We can find that 50% of the investors expect 15 to 25% of returns and 34%
expect 25 to 40% and 16% of them expect more than 40% of returns

SUGGESTIONS
• The following are the few suggestions made under the light of the findings from
observation of the market and the results obtained from the investors in bellary .
which are made under the stated limitations of the study.

• Investors must be communicated about the schemes on regular basis


• Most of the investors invest small and they don’t purchase in bulk therefore
continuous visit is crucial. It is recommended to increase the frequency of visits .

• Company must offer new and attractive schemes to the investors.


• To take care of customers the separate “customer helpdesk”should be opened.
This should give timely information to the customers.

• The company should come out with innovative methods of providing services,
which satisfies the customers, in the competitive world to the fulest extent.

• The company should render quality oriented services to the customers quickly.

• As the investment potential is more in rural areas measures should be taken to


create awareness amongst the rural people.

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• The extensive training should be given to the executives in the company. Besides,
the company should conduct seminars to the customers about various financial
services.
CONCLUSION
India is a developing country; it needs fund to take up some development activities. The
recent reforms and globalization process have offered tremendous opportunities to float
the money from small investors and use that for development activities.

Mutual fund and equity shares help the Indian economy to turn it self from a developing
country to a developed economy. So the government should provide some basic facilities
to the financial service providing firms.

The Reliance capital asset management ltd is growing at a faster rate. The innovative
service facilities made them to stand first in financial service providing industry. totally,
its way of providing services, management is best.

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