Please choose only one option

QUESTIONAIRRE

We are students of JGBS and currently conducting a survey for our studies, recently Airtel changed its logo and we wish to study
Relationship of Logo and Brand Perception. We will appreciate if you could spend a few minutes to complete this survey
questionnaire. Your identity remains anonymous.

Instructions:
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1. Please fill up the questionnaire as you read the questions. We wish to capture your first response.

2. Please do not revisit the questions once they are filled up. There are no right or wrong answers.

3. Please complete all the questions below.

4. When unclear, you may write something for researchers.

1a. Are you familiar with Airtel logo? a) Yes ☒ b) No ☐

1b. Do you know that Airtel has changed its logo recently? a) Yes ☒ b) No☐

2. Do you like the message of airtel ‘ Dil Jo chahe Pass le Aaye’ ?

a) Yes ☒ b) No☐

3. Do you like the symbol in this logo? a) Yes ☐ b) No ☒

4. Do you like the font in this logo? a) Yes ☐ b) No ☒

 Please choose only one option

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Agr Agre Agree Disagr Disagre
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5. Is the design of the logo trendy? ☐ ☐ ☒ ☐ ☐ ☐ ☐

6a. The design of the logo helps me to recall the Airtel Brand? ☐ ☒ ☐ ☐ ☐ ☐ ☐

6b. The design of the logo helps me to develop loyalty towards this ☐ ☐ ☐ ☐ ☐ ☒ ☐
brand?

7a. The red colour of the Airtel Logo helps me to recall this Brand? ☐ ☒ ☐ ☐ ☐ ☐ ☐

7b. The red colour of the Airtel Logo helps me to develop loyalty towards ☐ ☐ ☐ ☐ ☐ ☒ ☐
this brand?
8a. The Symbol of the logo makes me recall the Airtel Brand? ☐ ☒ ☐ ☐ ☐ ☐ ☐

8b. The Symbol of the logo helps me to develop loyalty towards this ☐ ☐ ☐ ☐ ☐ ☒ ☐
brand?

9a. The font of the logo helps me to recall this brand? ☐ ☐ ☐ ☐ ☐ ☒ ☐

9b.The font of the logo helps me develop loyalty towards Airtel? ☐ ☐ ☐ ☐ ☐ ☒ ☐

10a. The simplicity of the Logo helps me to recall this Brand? ☐ ☒ ☐ ☐ ☐ ☐ ☐

10b. The simplicity of the Airtel Logo helps me to remain loyal towards ☐ ☐ ☐ ☐ ☐ ☒ ☐
this brand?

11a. The attractiveness of the logo helps to recall the Brand? ☐ ☐ ☐ ☐ ☒ ☐ ☐

11b. The The attractiveness of the logo attracts me to remain loyal to the ☐ ☐ ☐ ☐ ☐ ☐ ☒
Brand?

12a. The message communicated by Airtel Logo helps to recall the brand? ☐ ☒ ☐ ☐ ☐ ☐ ☐

12b.The message communicated by Airtel Logo makes me loyal to the ☐ ☐ ☐ ☐ ☐ ☐ ☒

brand?

13. Are you

Male? Female?
14. Which service provider are you using?

☐Airtel ☐Vodafone ☐ BSNL or MTNL ☐ Reliance ☐ Idea ☐ Others

Please specify……tata docomo………………..

15. You use a ☒Prepaid or ☐Postpaid connection.

THANK YOU FOR SPARING YOUR VALUEABLE TIME!!!!!!!!!!!!
16. Average spending in a month over mobile is…500-800……………………………