Professional Documents
Culture Documents
Submitted to:
Partial fulfillment of
Degree of Master of Business Administration
For the academic year
2008-2010
Submitted by
PROF. K. S. MUKHERJEE
Submitted by
SANDEEP MOHAN BADOLE
Under the supervision of
PROF. K. S. MUKHERJEE
- Mahatma Gandhi
OVERVIEW OF THE PROJECT
• To sell the entire secondary product directly i.e. directly by SAIL (BSP).
Steps in the Marketing Strategy
Generating alternative
marketing mix
option
Key Activities of
M & SP deptt.
IT
Maximizing Value added products. Partnership with
customers
Key Account Management
MARKETING SCENARIO
SPOT SELLING: In this case BSP releases the tender and asks for
quotation from different customers.
MARKETING STRATEGIES
Feasible price
Just In Time delivery: BSP is able to make delivery just in time because
it takes orders after consulting the production department so that they can
be delivered in the right time.
Negotiated Pricing: BSP has started this strategy of fixing the price by
negotiation with the customers thus giving them a voice in the process.
Customer product mix: BSP has a better product mix, which is also
customized.
Sales Promotion: The Company offer rebate to its regular customers and
the customer with whom it has an MOU. But this is not the case always.
Market Research: BSP has its own research laboratory. It is modest but
well equipped research and control laboratory development many new
products every year.
CONCLUSION
We will conclude with the SWOT analysis. In my view the best
conclusions can be made by writing a SWOT analysis:
STRENGTH
2. Consistency in quality.
3. Customer perception.
WEAKNESS
1. Due to its wide network, SAIL can easily fulfil the demand of the
customer.
2. SAIL has a very strong base; it can diversify into production of different
goods as per the market requirement.
THREATS
1. Main threats are its competitors like:-TISCO, RINL, ESSAR STEEL, JINDAL
STEEL, etc.