Toyota Kirloskar Motor Launches the Etios Sedan

Toyota Kirloskar Motor Launches the Etios Sedan price starts at Rs.4.96 lakhs ex showroom Delhi

New Delhi, Delhi, December 1, 2010 /India PRwire/ -- Toyota Kirloskar Motor launched the Etios Sedan today,
marking the company's entry into the highly competitive B Segment in India. The Etios has been developed
specifically for Indian customers - 'World First, India First, My First'.

The Etios sedan will be available in four variants, J, G, V and VX, competitively priced between 4,96,000/- and
6,86,500/- ex-showroom Delhi. The product highlights include innovative styling, best-in-class cabin and luggage
space, superior comfort, impressive fuel efficiency and the legendary Toyota QDR.

The Etios was launched by Mr. Akio Toyoda, President of Toyota Motor Corporation and scion of Toyota's founding
family, on his maiden visit to India after taking over as the Head of the company. Also present were Mr. Akira
Okabe (Senior Managing Director, TMC), Mr. Soichiro Okudaira (Managing Officer, TMC), Mr. Osamu Nagata
(Managing Officer, TMC), Mr. Yoshinori Noritake (Chief Engineer - Etios, TMC), Mr. Vikram Kirloskar (Vice
Chairman, TKM), Mr. Hiroshi Nakagawa (Managing Director, TKM) and Mr. Sandeep Singh (Deputy Managing
Director-Marketing, TKM).

Commenting on the launch of the Etios, Mr. Akio Toyoda, President TMC said: "India is a key market for our
overall strategic growth plans, and the launch of the Etios is definitely a milestone not only for Toyota in India but
for Toyota globally. Toyota strongly believes in the 'customer first' philosophy, hence it was important to collect
valuable feedback from our prospective customers right from the concept stage to what the Etios is today. We at
Toyota believe, 'the road makes the car' and the Etios is a product of real-world testing on roads across India. Our
testing has covered a hundred thousand kilometers on every kind of road that Indian drivers encounter, from
Kolkata to Mumbai, from the Himalayan foothills to the tip of the Indian peninsula.

We at Toyota will continue listening carefully to Indian customers to stay in touch with their changing expectations.
We will respond quickly with technological development and continue providing products that Indian customers will
love."

Speaking on the occasion, Mr. Hiroshi Nakagawa, MD TKM, said: "The Etios is very important to us, and its
launch today marks the beginning of a new era for Toyota in India. In fact this launch will enable Indian customers
in the middle income group to own an aspirational Toyota vehicle for the first time. I proudly also announce that
production of the Etios will begin as planned in our new plant which is the most environmentally friendly automobile
manufacturing plant in the country today.

Earlier this year we announced our plans to locally produce engines and transmissions at the Toyota Kirloskar Auto
Parts in the third quarter of 2012 that will help us increase the localisation content of the Etios. Toyota in India will
facilitate not just economic growth but social growth as well of the region it operates in, and in turn strive to be the
most loved and admired company."

Mr. Yoshinori Noritake, Chief Engineer of the Etios spoke about the development of the product, he said: "It
was very important to understand the needs of Indian car buyers before designing an India specific car. We learnt
that Indian customers are very price conscious but at the same time want space and comfort for their family, and
style to enhance their status. One of the strong points of the Etios sedan is its true sedan design - designed on a
sedan platform and not as a hatch with a boot - smart packaging that makes it compact at the same time spacious.
More than 2000 engineers from Japan and India have worked in close collaboration over the last four years with a
vision to offer Etios customers the 'joy of ownership' and 'quality of life'."

Talking about the Etios Sales and Marketing strategy in India, Sandeep Singh, DMD-Marketing, TKM, said,
"We have planned an elaborate marketing strategy to warm up to our target customer and through our various
campaigns we aim to successfully establish the Etios brand in India. To start with we signed on Mr. A.R.Rahman as
our Brand Ambassador to establish an instant connect between the Etios values and Indian masses. We are
committed to give our customers a Q-Class experience through a sales and service network that will be expanded
to 150 dealerships by the end of this year. The bookings for the Etios sedan start today and deliveries will begin in

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January 2011.

We would also like to use this occasion to announce the name of the Hatchback version: Etios Liva, which will go
on sale in April 2011."

Vehicle Outline

Exterior

A distinctive front grille with a smile line, sculpted surface and dynamic character-line in the front and rear, enhance
the presence of the Etios. The rear has a fluent flowing C pillar, rounded end and three-dimensional combination
lamps that enrich the vehicle's exterior from different angles.

Interior

The seats are ergonomically designed units with integrated head rests. An instrument panel clearly divided into the
information area and operation area with a large centre meter provides excellent visibility. The Etios has class best
cabin and luggage space of 595L, a spacious 13L cooled glove box, seven one litre bottle holders, mobile holder
and many more such useful storage spaces inside the car.

Performance and Comfort

A newly developed 1.5L, 16V DOHC engine coupled with a 5-Speed manual transmission that produces high
output for best-in-class driving performance. The torque is available at low rpm for less gear shifting and stress-free
city driving. The Etios has a superior mileage of 17.6kmpl which is ARAI tested. Electric power steering for
excellent maneuverability and tilt steering ensures a good ergonomic driving experience. The steering comes with
audio controls for comfort at the driver's fingertips.The flat type rear floor design offers ease of movement for rear
seat passengers. With its rigid body structure and world class Mac Pherson Strut, the Etios has superior
dampening performance providing superior ride comfort.A class-first 'clean air filter' which is standard across all
grades for purified air in the cabin.

(d) Safety

The Etios has various active and passive safety features ensuring the car matches global safety standards. The
various safety features are (i) Energy absorbing body shell (ii) Driver & Passenger Air bags and (iii) ABS with
EBD.Its centrally located combimeter reduces eye movement and hence the driver can concentrate on the road.

(e) Special Treatment

To adopt to the various diverse climate and usage conditions in India, special treatment and countermeasures have
been implemented:

Good ground clearance of 170mm

Under body protection to prevent damage to fuel and brake lines

Anti-corrosion steel sheets at areas prone to rusting and stone hits

Chipping resistant paint on rocker mould & fender

Vehicle Specifications:

Toyota Etios:

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Engine:

Type: 2NR- FE, Gasoline, 4-Cylinder 16V, DOHC

Size: 1496 cm3 (cc)

Max. Power: 90 PS (66 kW) @ 5600 rpm

Max. Torque: 132 Nm (13.46 kg-m) @ 3000 rpm

Fuel Supply System: EFI (Electronic Fuel Injection)

Transmission Type: 5 Speed Manual

Dimensions: Overall Length x Width x Height4265 mm x 1695 mm x 1510 mm

Wheelbase: 2550 mm

Ground Clearance: 170 mm

Fuel Tank Capacity: 45 Litres

Turning Circle Radius: 4.9 m

Boot Space: 595 Litres

Tyre Size: 175 / 65 R14,185 / 60 R15

Kerb Weight: 900 kg,915 kg,930 kg

For details, please refer to http://www.toyotabharat.com/

Notes to Editor

About Toyota Kirloskar Motor:

Company name: Toyota Kirloskar Motor Private Limited

Managing Director, Hiroshi Nakagawa Established October 1997 (start of production: December 1999)

Location: Suburb of Bangalore, Karnataka State

Products: Corolla Altis, Innova and Fortuner manufactured in India. Camry Prado, Prius and Land Cruiser imported
as CBUs.

Annual production capacity: Approx. 80,000 units

Equity participation: TMC: 89%, Kirloskar group: 11%

Number of employees: Approx. 4650

Land area: Aprox. 432 acres (approx.1,700,000 m2)

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Building area: 74,000 m2

Outline of Second TKM Plant:

Location: On the site of Toyota Kirloskar Motor Private Limited (on the outskirts of Bangalore, Karnataka State

Start of production: Scheduled by the end of 2010

Production Vehicle: Etios - Hatchback and Sedan

Annual production capacity: 70,000 units.

For more information, please contact:

Achal Paul
Director - BUZZ Communications
(L) 011 - 43596661/2/3

Sarojini Ujlayan
Account Executive
(M) 9810006148

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