#1 Nokia: Undoubtedly with over 400 + million handsets sold worldwide is still the number 1 in

this business. Nokia's market share is around 28 % world wide which is huge. The Symbian
based phones are known for its stability and reliability (in most cases).

#2 Samsung: Samsung has started giving Nokia tough competition by introducing some really
cool touch screen phone which are much cheaper than their Nokia counterparts. Samsung has
sold more than 250 + million handsets and has a market share of around 17 %.

#3 LG: LG is at No 3 with 100 + million handsets sold and approximate market share of 6.5 %.
The USP of LG mobiles are there costs and usability. LG has a wide range of affordable mobile
phone which have the latest technology but yet are very affordable.

#4 Apple: Do you think iPhone manufacturer should have been at the top well its at no 4. Apple
never compromises on its price nor its quality. They have a business model which really works
well in USA, but if it has to work in the entire world they certainly have to make there phone much
more affordable. With 55+ million handsets sold and market share of just 3.2 % it is at no 4.

#5 RIM: Research In Motion's BlackBerry there most famous service and phone was in NEWS
the world over for all the wrong reasons. BlackBerry services are very popular among Business
class and as the business class is also limited there handsets sold are also limited. With 45+
million handsets sold the world over and market share of around 2.8 % it stands well at No 5.

#6 Sony Erricson: Sony Erricson gave the world some of the best sound playing and picture
taking phones but on reliability front they are not as impressive as other Top 5 giants. Having said
all that with 40 + million handsets sold and market share of 2.5 % they are at No 6.

#7 Motorola: Motorola has a history of introducing very cool looking phones. Many of there mobile
handsets are very popular among youngsters. This year they have sold around 36 + million
handsets and has a market share of 201 %.

#8 HTC: Very well known for its Windows based Touchscreen phones probably would be the only
company who has more models of touchscreen after Apple. With 26 + million handsets already
sold and market share of approximately 1.6 % they are at 3rd postion from the bottom i.e. at No
8.

#9 Huawe: Not the most popular brand but still has sold 22 + million handsets and market share
of 1.3 %.

#10 Others: Others include a collection of all the mobile manufacturers which collectively sold
around 150 + million phones and has today a market share of around 33 %. These are the
companies which are Giving the Top 3 a run for there money.

It would be interesting to see if SamSung dethrones Nokia in 2011 as No 1 spot. Competition is

fierce and its only going to benefit all of us.

The numbers above are just approximates and the main source of data for this article is
bloomberg.

ollowing are tables of total mobile-phone and smartphone sales, as well as market shares:
Worldwide Mobile Phone Sales:
Units Q3’10 Share Q3’10 Units Q3’09 Share Q3’09
(millions) (percent) (millions) (percent)
Nokia 117.5 28.2 113.5 36.7
Samsung 71.7 17.2 60.6 19.6
LG 27.5 6.6 31.9 10.3
Apple 13.5 3.2 7.0 2.3
RIM 11.9 2.9 8.5 2.8
Sony Ericsson 10.3 2.5 13.4 4.3
Motorola 9.0 2.1 13.9 4.5
HTC 6.5 1.6 2.7 0.9
ZTE 6.0 1.4 4.1 1.3
Huawei 5.5 1.3 3.3 1.1
Others 137.8 33.0 49.9 16.1
Total 417.1 100.0 308.9 100.0

Worldwide Smartphone Sales by Operating System:

Units Q3’10 Share Q3’10 Units Q3’09 Share Q3’09
(millions) (percent) (millions) (percent)
Symbian 29.5 36.6 18.3 44.6
Android 20.5 25.5 1.4 3.5
Apple iOS 13.5 16.7 7.0 17.1
RIM 11.9 14.8 8.5 20.7
Windows Mobile 2.2 2.8 3.3 7.9
Linux 1.7 2.1 1.9 4.7
Other 1.2 1.5 0.6 1.5
Total 80.5 100.0 41.1 100.0
To contact the reporter on this story: Diana ben-Aaron in Helsinki at dbenaaron1@bloomberg.net.