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To cite this Article Martin, Julia A.(2009) 'An Overview of Major Market Research Databases', Journal of Business &
Finance Librarianship, 14: 4, 360 — 365
To link to this Article: DOI: 10.1080/08963560802693011
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Journal of Business & Finance Librarianship, 14:360–365, 2009
Copyright © Taylor & Francis Group, LLC
ISSN: 0896-3568 print / 1547-0644 online
DOI: 10.1080/08963560802693011
INTRODUCTION
Library patrons regularly request market research reports. The many requests
for help finding this information that come through the business librarian
listserv BUSLIB-L demonstrate the frequency of this need. In fact, many of
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DESCRIPTION OF CONTENT
360
Database Reviews 361
years). Unlike most industry and market reports, an analysis of the industry
is not included. However, the state- and metro-level data is unique and
particularly valuable for small business studies.
Dun & Bradstreet. First Research and Hoover’s.
www.dnb.com
First Research offers approximately 700 reports covering a wide variety
of industries, primarily in the United States and Canada. Reports range from
20 to 25 pages. Hoover’s offers company profiles on 40,000+ companies
that include histories, news, financials, Security and Exchange Commission
(SEC) filings, and executive biographies. Limited profiles are available for 21
million businesses. D&B’s combination of Hoover’s and First Research can
provide a good starting point for company and industry research.
eMarketer. eMarketer Total Access Subscription.
http://www.emarketer.com
eMarketer offers market research and trend analysis on Internet, e-
business, online marketing, media, and emerging technologies. It focuses
primarily on the United States with significant coverage in 23 other countries
including the United Kingdom and the large developing economies. Data
is aggregated from more than 3,000 government sources, associations, and
primary research firms to create 100 to 118 reports a year, averaging in length
from 18 to 40 pages (Baker, 2007).
Euromonitor. Global Market Information Database (GMID).
http://www.euromonitor.com/GMID.aspx
GMID includes 15,000 industry, country, and consumer lifestyle reports.
Also included are more than 4 million statistics on industries, countries,
362 Database Reviews
technology (IT) and market research each year. Subscriptions also include
analyst time and event tickets.
Freedonia Group. Freedonia Focus.
http://www.freedoniagroup.com
Freedonia Focus offers access to approximately 400 US, Chinese, and
global reports in the broad industry areas of automotive and other trans-
portation, building materials, chemicals, consumer goods, electronics, en-
ergy, food, agriculture and tobacco, industrial components, life sciences,
pharmaceuticals, medical, machinery, metals and minerals, packaging, pa-
per, printing and publishing, plastics, rubber, services, textiles, apparel and
leather, wood, and furniture and fixtures. Reports are approximately 20 pages
in length and cover market size, product segmentation, market segmentation,
product forecasts, market forecasts, industry composition, market leaders,
and business trends. These reports should not be confused with Freedonia’s
full-length industry studies (Davis, 2008).
Frost & Sullivan. University Partnership Program.
www.frost.com
Frost & Sullivan offers hundreds of new reports per year, each of which
generally ranges from 100 to 130 pages. These are the same reports that are
sold to corporate clients. Major areas of interest include aerospace and de-
fense, automotive and transportation, chemicals, materials and food, energy,
environment, building controls and personal protective equipment, health
care, industrial automation and electronics, information and communication
technologies, and professional services. Although offering fewer new reports
per year than Gartner, this company includes the major STEM industries and
the more traditional manufacturing industries.
Database Reviews 363
Gartner offers more than 50,000 documents with 8,000 to 10,000 new
reports per year. Reports range from 2 to 300 pages. Gartner has breadth
and depth including banking and investment services, education, energy
and utilities, government, health care providers, insurance, manufacturing,
media, and retail. Subscription also includes analyst time and event tickets.
In terms of sheer volume, Gartner’s Core Research is probably the largest
database. It was also one of the most frequently recommended services by
fellow business librarians.
Purchase, Spend, Product Age, Product Satisfaction, and Future & Forecast
(Camacho, 2007; Davis, 2008).
http://www.r4l.info/products/businessinsights.htm
All of the listed databases offer valuable market research materials. Individual
needs and budgets will determine the selection of specific resources.
REFERENCES
Baker, A. (2007, June). eMarketer: The first place to look [Review of the database].
Journal of Business & Finance Librarianship, 12(4), 65–69.
Beach, R. (2007, July). IBISWorld. Charleston Advisor, 9(1), 42–43.
Brynko, B. (2006, October). IBISWorld: A pioneer in business data. Information
Today, 23(9), 30.
Database Reviews 365
Julia A. Martin
Business and Economics Librarian
University of Toledo
julia.martin@utoledo.edu