Professional Documents
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TOWARDS INCENTIVE
Submitted by
VISHWAS.P
0911PGDMRM037
Batch of 2009-2011
Hyderabad-500007
DECLARATION
I hereby declare that this Project Report titled “A Study on retailer and perception towards
P.VISHWAS
Roll No: 58
PGDM-RM
Date:
CERTIFICATE
This is to certify that the Project Report titled A Study on RETAILER AND
PERCEPTION TOWARDS INCENTIVE at Idea cellular ltd submitted in partial
fulfillment for the award of Post Graduation Diploma In Management-Retailing &
Marketing in Institute of Public Enterprise was carried out by P.VISHWAS under my
guidance. This has not been submitted to any other University or Institution for the award
any degree/diploma/certificate.
Ms. Shaheen
Date:
Place:
Abstract
The study is conducted to find out whether promotions in a retail outlet would result in
whether overall satisfaction of customers can be attained through promotion. This study is
carried out at Abids branch of Big Bazaar. The primary data is collected through a
interviews of customers at the outlet. A total of 100 customer responses have been
collected at big bazaar and these data is analyzed and arrived at a conclusion that
customers but promotion alone can’t give overall satisfaction to customers. It is understood
that Different promotional incentives (i.e., Assured gifts, Discount vouchers, lucky draw
No task however small can be completed without proper guidance and encouragement.
It is a pleasure to acknowledge my debt to many persons involved directly or
indirectly, in the successful completion of the project.
I would like to acknowledge the help rendered to me by Prof. R.K. Mishra, Director,
IPE, Hyderabad.
I extend my thanks to the staff of Idea cellular and my friends for their guidance
during my interaction with them.