Professional Documents
Culture Documents
Culture 2010
Executive Summary
David Mallon,
Principal Analyst
June 2010
Bersin & Associates © June 2010 • Not for Distribution • Licensed Material
High-Impact Learning Culture 2010 – Executive Summary
TABLE OF CONTENTS
Introduction 4
Overview of This Research 5
Top Key Findings 7
1. Working to Create a Strong Culture of Learning Is a 7
Business Strategy That Deserves the Attention
of Senior Leadership.
2. Organizations Can Intentionally Strengthen Their 8
Learning Culture by Implementing Very
Specific Practices.
3. Leadership and Management Must Drive the 9
Development and Reinforcement of
Learning Culture.
4. Not All Learning Cultures Are the Same: The 10
Specific High-Impact Learning Culture Practices
in Focus for Each Organization Will Vary by
Business Strategy.
5. High-Impact Learning Culture Practices Create 11
Greater Business Efficiency.
About Us 21
About This Research 21
Bersin & Associates © June 2010 • Not for Distribution • Licensed Material
High-Impact Learning Culture 2010 – Executive Summary
Introduction
Bersin & Associates is releasing the first comprehensive, grounded look
at how an organization’s collective set of values, processes and practices
that influence and encourage continuous learning are a substantial
factor in both short-term business performance and long-term
business growth.
“Actionable information” provides data that can be used to make specific business
decisions. Actionable information is specific, consistent and credible.
For more information, The High-Impact Learning Organization: WhatWorks® in
the Management, Governance and Operations of Modern Corporate Training, Bersin &
Associates / Josh Bersin, May 2008. Available to research members at www.bersin.com/
library or for purchase at www.bersin.com/highimpact.
For more information, High-Impact Learning Practices: The Guide to Modernizing
Your Corporate Training Strategy through Social and Informal Learning, Bersin & Associates
/ David Mallon, July 2009. Available to research members at www.bersin.com/library or for
purchase at www.bersin.com/hilp.
Bersin & Associates © June 2010 • Not for Distribution • Licensed Material
High-Impact Learning Culture 2010 – Executive Summary
At the heart of this report are 40 such practices which we believe are the
defining, observable evidence of a high-impact learning culture. These 40
fall into the following six categories.
1. Building Trust
2. Encouraging Reflection
5. Building Trust
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High-Impact Learning Culture 2010 – Executive Summary
Business Outcomes
Innovation Ability to create new products, services and processes that are better than previous.
Learning Agility Ability to adapt to market changes and to take full advantage of new opportunities.
Customer Responsiveness Ability to respond to immediate customers’ needs quickly and efficiently.
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High-Impact Learning Culture 2010 – Executive Summary
5.00
4.00
Expected Business Performance
3.00
2.00
1.00
0.00
0.00 1.00 2.00 3.00 4.00 5.00
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High-Impact Learning Culture 2010 – Executive Summary
organization can and does impact the business; cultivating a strong value
of learning is essential to their business success.
Figure 3: Distribution of Overall Means for the Bersin & Associates 40 Best
Practices of a High-Impact Learning Culture®
120.00
Number of Organizations
100.00
80.00
60.00
40.00
20.00
0.00
1 1.5 2 2.5 3 3.5 4 4.5 5
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High-Impact Learning Culture 2010 – Executive Summary
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High-Impact Learning Culture 2010 – Executive Summary 10
Leadership
HR / L&D 20%
18%
Management
62%
BEST PRACTICE
4. Not All Learning Cultures Are the Same:
The Specific High-Impact Learning Culture
Different practices of
Practices in Focus for Each Organization Will
learning culture have
varying degrees of
Vary by Business Strategy.
impact on each individual
Different practices of learning culture are more or less important for
business outcome.
each individual business outcome. Since every organization is different,
Organizations should vary
and has its own unique circumstances, goals and objectives, each
their learning culture organization’s approach to cultivating a strong culture of learning will
strategies to match also be different – stressing different practices over others.
the outcomes of most
For instance, organizations which are focused on product innovation
importance to them.
and excellence benefit from practices in the areas of empowerment
and reflection (single- and double-loop learning). Companies that drive
business value by being a low-cost producer benefit most from enabling
knowledge-sharing throughout the organization. While all of these
practices add significant value, it is important for leaders to select the
right practices for their individual business strategies.
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High-Impact Learning Culture 2010 – Executive Summary 11
42%
Learning Agility 93%
Percent Self-Reporting Strength in This Area (sorted by largest difference)
93%
41%
Innovation 80%
91%
45%
Customer Input 82%
93%
63%
Customer Responsiveness 95%
98%
63%
Employee Productivity 98%
98%
45%
Cost Structure 73%
98%
39%
Time to Market 70%
93%
64%
Customer Satisfaction 91%
100%
66%
Workforce Expertise 86%
93%
73%
Market Share 86%
95%
Overall High-Impact Learning Cultures (Top 10% at the 40) Top Performers (Top 10% at Outcomes) Linear (Overall)
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Pag
High-Impact Learning Culture 2010 – Executive Summary 12
Innovation
The 40 Practices of a High-Impact Learning Culture Model®
Employee Productivity
Customer Satisfaction
Ability Motivation
Leadership Customer Responsiveness
to Learn to Learn
Customer Input
Acquisition Application
Management Cost Structure
of Knowledge / Skill of Knowledge / Skill
Time to Market
Market Share
Sponsoring, Supporting Employees, Teams and
and Enabling Organizational Learning Workforce Expertise
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High-Impact Learning Culture 2010 – Executive Summary 13
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High-Impact Learning Culture 2010 – Executive Summary 14
• What should the role of business leaders, L&D, HR and the individual
employee each be in building a strong learning culture?
• Where should leaders in the business, L&D and HR focus their time
and efforts in order to best improve learning culture?
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High-Impact Learning Culture 2010 – Executive Summary 15
Report Features
• Our definition for learning culture.
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High-Impact Learning Culture 2010 – Executive Summary 16
Table of Contents
From the Author 8
Introduction and Summary of Findings 11
The L&D Department’s Role in Building a High-Impact 11
Learning Culture
Bersin & Associates High-Impact Learning Culture 15
Model and Practices
Key Findings 21
1. Working to Create a Strong Culture of Learning Is a Business 21
Strategy That Deserves the Attention of Senior Leadership.
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High-Impact Learning Culture 2010 – Executive Summary 17
Learning Agility 34
Encouraging Reflection 41
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High-Impact Learning Culture 2010 – Executive Summary 18
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High-Impact Learning Culture 2010 – Executive Summary 19
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High-Impact Learning Culture 2010 – Executive Summary 20
About Us 234
About This Research 234
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High-Impact Learning Culture 2010 – Executive Summary 21
About Us
Bersin & Associates is the only research and advisory consulting firm
focused solely on WhatWorks® research in enterprise learning and
talent management. With more than 25 years of experience in enterprise
learning, technology and HR business processes, Bersin & Associates
provides actionable, research-based services to help learning and HR
managers and executives improve operational effectiveness and
business impact.
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