Walk-ins Welcome!

245 Hardy Street, Nelson 03 548 0849

 Introduction
• Hello, my name is Tate Ulsaker
– 1993 Business degree from University of Central
Florida, Orlando
– 1995 - Dun and Bradstreet in St. Petersburg Russia
– 1997 - Founded a market research company in
Moscow, Russia  www.directinfo.net
– 2007 - Auckland Chamber of Commerce
– 2008, currently Branch Manager for Advanced
Personnel Services in Nelson
 Advanced Personnel Services, Ltd.
• Family company founded by Geoff Densem 23
years ago
• We place both temporary and permanent
workers into a full spectrum of positions
nationwide
• Offices in Christchurch (HQ), Invercargill, Nelson,
Wellington, North Shore and Manukau
• Registration is free to job seekers in person at
Suite 11 Buxton Square or online at
www.advancedpersonnel.co.nz
 Advanced Personnel in Nelson
• Currently employs 200 temporary workers,
mostly in seafood processing roles
• Using history as a guide, this number should peak
to at least 300 by about May or June, 2011 due
primarily to Hoki season (fish processing)
• We regularly place Factory Processors, Engineers
and other Trade Qualified Professionals, General
Labourers, Administrators, Accountants, and
Sales People (in that general order).
What is the Job Market Really Like?
• The port, tourism - two primary drivers to the
Nelson economy, have obviously slowed
• FFF – Fish, Forest, Fruit
• With few exceptions, most sectors and roles in the
Nelson economy = “employer’s market”
• Hiring rates have slowed from pre-February rates
and certainly from pre 2008 rates
• Nelson’s “Sunshine Wages”
• The “Lifestyle” job seeker
• New in Nelson – Many Permanent Relocations
Coming from Christchurch Right Now
 Jobless / Working Age
12.0% NZ and Top of South %
10.0%

8.0%
NZ Nationally
6.0%

4.0%

2.0% Top of the South NZ

0.0%
1986Q1
1987Q1
1988Q1
1989Q1
1990Q1
1991Q1
1992Q1
1993Q1
1994Q1
1995Q1
1996Q1
1997Q1
1998Q1
1999Q1
2000Q1
2001Q1
2002Q1
2003Q1
2004Q1
2005Q1
2006Q1
2007Q1
2008Q1
2009Q1
2010Q1
Statistics taken from Statistics New Zealand  www.stats.govt.nz
http://www.stuff.co.nz/nelson-mail/news/2545688/Big-plans-for-green-port
http://www.stuff.co.nz/national/christchurch-earthquake/4715001/Big-projects-halted-to-fund-Christchurch-earthquake-rebuild
 Money Flows Diverted to Rebuilding
Christchurch
01/03/2011 - “Big-ticket spending on roads and
other major projects nationwide will be delayed
or diverted to the rebuilding of Christchurch as
the Government looks for ways to pay its share
of the estimated $20 billion bill for the quake-
ravaged city.” www.stuff.co.nz
 Net Effects of Chch Quake
(Short term 1-9 months)
• Halting national projects increases
unemployment
• No new projects in Christchurch delays
reemployment
• Significant percentage relocating to Nelson
permanently from Christchurch due to the
most recent quake = New job searchers
• Continued pain until Q3, 2011 (at least)
 Nelson is Special
• Has diverse revenue streams:
– port city,
– tourist destination,
– Diverse commodity production / export
• Is the favourite city of New Zealanders
• Has disproportionately large pool of “silent
money” from local “lifestylers”
 Jobless / Working Age
12.0% NZ and Top of South
10.0%

8.0%
NZ Nationally
6.0%

4.0%
It was worse in
2.0%
the early ’90’s Top of the South NZ

0.0%
1986Q1
1987Q1
1988Q1
1989Q1
1990Q1
1991Q1
1992Q1
1993Q1
1994Q1
1995Q1
1996Q1
1997Q1
1998Q1
1999Q1
2000Q1
2001Q1
2002Q1
2003Q1
2004Q1
2005Q1
2006Q1
2007Q1
2008Q1
2009Q1
2010Q1
Statistics taken from Statistics New Zealand  www.stats.govt.nz
 Positive Brings Like Results
1. Generate a target list of companies
2. Go meet the decision makers on the list
3. Keep a journal full of “next step actions”
4. Be flexible, it is an “employer’s market”
5. View the hiring and managing process
through the eyes of the employer

Engage, Network, Enjoy the Process

 What Every Employer Wants to Know
(but won’t ask)
1. Are you keen to work for me?
2. Are you committed to stay in the area?
3. Are you qualified (or able)?
4. Are you experienced (how much)?
5. Do you have Kiwi (esp. local) references?
6. Are you flexible (starting salary, hours of
work)?
 Comment about “overqualified”
• Most managers are averse to hiring overly
qualified people
• Tune CV to suit the role being pursued
• Again, always try to look through the eyes of your
employer (or direct boss)

The best employment insurance is to consistently

give more than you take
(not only financially)
 Back to Basics
1. Positive mental attitude
2. Keep your employer (direct manager) happy
3. Be the reliable one, the flexible one that skills up
quickly and always ready to do the stuff that
others don’t like to do
4. Nelson is a small community, friendly to
outsiders, your reputation will follow you here.

Nelson Offers Sunshine Wages,

So Enjoy That Too!