CONTENT
{August 2010 | Volume 3 | Issue 1}
Disclaimer: Where opinion is expressed it is that of the author’s and does not necessarily coincide with the editorial views of the publisher or MORE. All information in
this magazine is verified to the best of author’s and publisher’s ability. However, MORE does not accept responsibility for any loss arising from reliance on it.
evenT
08 10TH ITCN ASIA
Pakistan’s biggest & the Only UFI (Paris) approved IT
& Telecom Event, ITCN Asia 2010 Int’l Exhibition & Conference
concluded as a successful platform for business and networking
InTervIew
14 PR TRENDS IN PAKISTAN
Omar Manzur is working with Mobilink as
Director Public Relations. MORE had this opportunity to
talk about the art of dealing with Media in Pakistan.
16 WOMAN WITH A MISSION
More team had a little chit chat with Nubla
Iftikhar, Head of Marketing for Consumer & SMB at Dell
Pakistan
14
16
18 CHEAP SPECTRUM PRICE IS A MUST Technology
Mohammad Raheel Kamal, Senior Director
introduction of 3G in Pakistan.
24 BRIGHTER, LIGHTER, GREENER
Global Business Development at Qualcomm focuses on the
LED has come a long way. From very spe-
cific beginnings, when it was seen almost exclusively
on buildings and mobile phones
20 PIA, A TRUSTED AIRLINE
Syed Sultan Hassan, GM Public Affair, PIA talked
to More Team about PIA and its Future Plans 28 FIRST FLIGHT ON SUNLIGHT
I have just flown more than 26 hours with-
revIew
out using a drop of fuel and without causing any
pollution.
22 HTC MINI, A BRIEF OVERVIEW
HTC Mini is windows 6.5 mobile handset. Windows
Mobile has been known for their ease of use. Other than the
handset itself, inside the box you will find a yellow battery, USB
power plug, Data Cable for Micro USB slot, 3.5 MM headphones
with inline microphone which are of good quality. You can use
the headphones of your own choice as well.
 38 09
cover sTory
06 HUMAN INTERFERENCE
DESTROYING EARTH 20
This year is a little more than half over, and already it
is one for the climate record books. 2010 has fea-
tured several extreme heat events, as well as record
flooding, in many countries worldwide.

laTesT In Tech
30-32
Flood relIeF
eFForTs
34-36 25 18
MonTh In Focus
37-40
MobIle Phone
42-43
gadgeTs
44-46 39
MORE Magazine printed at Banquet Printing Press 28-A, Nisbat Road, Lahore and
published by Mudassar Jehangir Mufti at 2nd Floor, Ali Mansion, 41-A, Lower Mall,
Lahore Tel: 042 2106737 Email: info@apnatime.com
Editor-in-Chief Mudassar Jehangir Mufti | Group Editor Sumaira Mudassar | Editor Halima Qureshi |
Advertising Manager Ahmed Malik (Lahore), Aamir Malik (Karachi) Designer Assaad Chughtai |
Marketing Executive Syed Faisal Ahmed, Zain Zahid | International Correspondent Ireland: Alina Amir |US: Ovais Qureshi |
Registration No. PCPB 286
 Cover Story
Human interference destroying earth
HAARP facility in Alaska
n This year is a little more than half over,
and already it is one for the climate record
books. 2010 has featured several extreme
heat events, as well as record flooding, in
many countries worldwide. In this part of
the year even, super high floods in Pak-
istan, sudden heat waves and following
droughts in Russia and deadly Mud sliding
and flooding in China generating worst
human crisis.
The Dawn says, The Economist of Aug 12
in an article on ‘How the heat wave in Rus-
sia is connected to floods in Pakistan’, ex-
plained that air movements (Rossby
waves) in the upper atmosphere which
generally move east or west but some-
times stand still, lock the weather below
them. Low pressures over central and
Eastern Europe and Pakistan are now pro-
ducing excessive rains and floods, cata-
strophic over the latter region. High
pressures over Russia are generating
droughts and record temperatures.
“As Russia burns to a crisp, thousands of
kilometers to the south-west torrential
storms visit unprecedented flooding on
Pakistan. Both events can be attributed to
the same large-scale pattern of atmos-
pheric circulation. They are also both the
6 | More | August 2010
Mudassar J. Mufti
sort of thing climate scientists expect
more of in a warming world.”
Among possible reasons put forward by
scientists and meteorologists for the heav-
ier rains are higher than usual tempera-
tures in the Indian Ocean; unusual
behavior in the jet stream--a high-altitude,
fast-moving air current that affects
weather patterns; and a shift from an El
Nina, the warming Pacific Ocean pattern,
to a La Nina, its cooling opposite.
A large number of scientists attribute
these changes to the technological devel-
opment and continuous experimentation
by the developed countries. The advo-
cates of nature blame these countries for
the disruptions and unusual behavior of
the elements of the nature.
Environmentalists claims that ever since
technologists have started to use weather
as a Mass Destruction Weapon, things
have gone worst on the planet earth.
The first idea to advance in this direction
came from a Serbian Electrical Engineer,
Nikola Tesla in 1912, who later became
US citizen. He developed alternating
current, high frequency radio technol-
ogy and free energy and experimented
with both high and low frequencies at
electromagnetic waves. He envisioned
altering the global weather and creating
shields around the world.
Tesla’s work generated the interest for
weather modification in 40s, the experi-
mentation started in 50s and by 60s the
field had advanced substantially. One of
these facilities that were built for this pur-
pose is HAARP (High Frequency Auroral Ac-
tive Research Program) located in Alaska.
what does haarP do?
Officially speaking, HAARP is a large an-
tenna (combination of 180 antennas)
where they beam radio frequency energy
up into the upper atmosphere and create
in a small scale what the Sun normally
does. As per the official statement, the
reason to do this is because when you
have disturbances in ionosphere we can’t
communicate with our satellites. Iono-
sphere is a natural electrically charged
shield around the earth protecting all life
from deadly solar radiation.
Wikipedia says, the ionosphere is the up-
permost part of the atmosphere, between
the thermosphere and the exosphere, dis-
tinguished because it is ionized by solar
radiation. It plays an important part in at-
mospheric electricity and forms the inner
edge of the magnetosphere. It has practi-
cal importance because, among other
functions, it influences radio propagation
to distant places on the Earth.
HAARP started with a government’s ap-
proval in 1990. The defense department
was directed to explore the potential for
using the auroral regions for improving
communications and navigation surveil-
lance. The control of the facility was given
to US Navy and Air Force.
Global communication control were the
initial targets of the facility but later there
www.apnatime.com

were other ideas both to possibly modify
weather and finally to lift a portion of the
upper atmosphere (Ionosphere) further out
into the space where hopefully it would be
able to deflect the missile trajectories.
The antennas at HAARP beam the high
powered radio frequencies up into the
ionosphere when that radio frequency
hits molecules of atmosphere it tends to
make sub atomic particles inside which
move faster and that increases their
temperature. It can raise their tempera-
ture up to 1600 degrees. This is exactly
what the Sun does to those particles at
that atmosphere.
Dr. Patrick Flanagan, Electromagnetic Spe-
cialist, says, “The ionosphere of the earth
has got enormous amount of energy.
There are 8000 thunderstorms going all
over the earth at any given moment. There
are millions of Amperes of electricity pour-
ing to the earth from lightening strikes and
HAARP could create a trigger effect”.
In certain military application HAARP peo-
ple acknowledge that they can lift up the
ionosphere from its natural position, but,
it is for a short period of time and doesn’t
cause a problem.
Brook Agnew, an Earth Tomographer, tells,
“In 1983 I did radio tomography with 30
watts looking for oil underground. I found
26 oil wells and one hundred percent of
the time was accurate. But, HAARP uses a
billion watts beam straight into the iono-
sphere for its experiments. When this
beam returns to the earth after playing
with earth’s upper layer, it creates enough
vibration that is enough for creating an
earth quake.
People at HAARP say, “HAARP has not ef-
fects on the earth”.
We are surrounded and bombarded by
millions of mega watts of natural energy
because the Sun blows the solar winds
which crash towards the earth since the
earth is a giant magnet, the magnetic
fields called the “magnetosphere” protects
www.apnatime.com
us. HAARP’s original designed was to alter
that magnetosphere.
Critics say, HAARP can be used as an elec-
tromagnetic warfare. On April 28 1997 US
Secretary of Defense William S. Cohen an-
nounced at University of Georgia that Geo
physical warfare was becoming more in-
tense problem and he even speculated
that terrorists organizations would have
systems that will modify weather, create
volcanic eruptions and even cause earth
quakes using electromagnetic waves.
If we notice, the frequency of volcanic
eruption has increased many times during
the last couple of years and we know that
it is out of the normal pattern. Our human
activities have something to do with the
disturbance of its cycle. Scientist had high-
lighted this fact in 1960s that if you can
generate the right frequency and right
wave form you can actually trigger these
kinds of events.
The idea of affecting the weather for many
people is not acceptable but it becomes
evident from this fact when in 1976
United States along with over 60 other
countries signed a document to not to use
weather manipulation as weapon of war.
This happened well before biological and
chemical and nuclear disarmament
treaties were signed. Weather manipula-
Cover Story
tion was such a big threat in 70s.
Today, we have number of technologies,
not just HAARP, but, satellites and other
ionosphere heaters placed on strategic lo-
cations all over the world that can create
the disruptions and lightening.
HAARP is one of several ELF waves trans-
mitter located on the globe. US own and
operates 3 of them some of them are
owned by Russia and European Unions.
These transmitters (facilities) could poten-
tially alter the weather anywhere in the
world changing the jet stream course en-
tirely triggering massive rain storms or
droughts. Even hurricanes are possible by
heating up of the atmosphere but the
governments are firm on their stand that
these facilities are only used for the atmos-
pheric research work.
Critics say, whenever you are doing the ex-
This graph shows the new
record high temperatures for
the 17 nations that have
broken their national records
so far in 2010. Previously, the
largest number of countries
to break such records in a
single year was 14, according
to Weather Underground
and The Guardian
newspaper. If verified, the
record set in Pakistan would
also stand as the warmest
temperature ever recorded
in the continent of Asia.
(Courtesy: www.climate-
central.or)
perimentation, you are taking risks with
large amounts of energy. You must be re-
sponsible for the worst case scenario.
We have done enough damage to the
thermal and hydrological balance on
this planet which is causing these disas-
ters happening quite frequently now.
One thing we do not understand that
we are changing the entire density of
the atmosphere, its ability to flow in its
own rhythm. n
August 2010 | More | 7
 event

n Pakistan’s biggest & the Only UFI
(Paris) approved IT & Telecom Event, ITCN
Asia 2010 Int’l Exhibition & Conference
concluded in August as a successful plat-
form for business and networking. With
one day extension, the Event continued
till 6th August at Karachi Expo Centre.
More than 150 exhibitors from 300
stalls covering telecom, hardware &
software industry promoted their
products and services at the Exhibi-
tion. Different Pavilions were also es-
tablished at the Exhibition including
PTA & Entrepreneurship and Innova-
tion Pavilion; Pakistan Software Export
Board Pavilion; Sindh IT Department
Pavilion and Khyber Pakhtunkhwah IT
Department Pavilion.
Registered by the unique computer-
ized visitor registration system; more
than 37,000 trade/ corporate visitors at-
tended the Event in four days. Besides
the domestic participation, approx 77
foreign delegates from 12 countries also
attended the Event, including China,
Germany, Hong Kong, Iran, Turkey, UAE,
UK, USA. Sindh IT Minister, Raza Haroon;
Speaker Sindh Assembly, Nisar Ahmed
Khoro; Chairman Suparco, Maj Gen (R)
Raza Hussain; Commander Karachi, Syed
Khawar Ali; EDO IT CDGK and many
other dignitaries also visited the Event.
A number of MOU’s signed during
the exhibition, including the MOU be-
tween CMW Info (China) Limited and
Ecommerce Gateway for joint efforts to
enhance the bilateral trade between
China & Pakistan.
Several unique products & services
were introduced at ITCN Asia, among
which a foot mouse for handicapped
people was also the center of interest.
10th ITCN Asia 2010 Int’l Exhibition &
Conferences is organized annually by
Ecommerce Gateway Pakistan (Pvt.) Ltd.
with the support of Ministry of IT & Tele-
com, Govt. of Pakistan; Pakistan
Telecommunication Authority (PTA);
Pakistan Software Export Board (PSEB)
and Ministry of IT, Government of Sindh
at Karachi Expo Centre.
The 11th ITCN Asia 2011 will be held
from 20-22 September 2011 at Karachi
Expo Centre. n

Masood Kazmi, Imran Hashmi, Mubarak Mustafa, Arif Sultan,

M. Jaffer are seen at Gemco’s stall.

PureBPO is one of the leading and growing business companies cater-

ing all the areas of Web Solutions and delivers the most comprehen-
Mehwish Abdul Sattar, CEO & Partner of PureBPO sive and ever satisfying solutions. PureBPO is emerging as a Giant with
its highly technical and self-motivated professionals, who is deter-
mined to provide the best solutions, inspiring the viewers and audience. The company covers almost entire disciplines of
its kind and offers you the best amongst all. From Hardware to a Software, Web Solutions such as Web Designing and De-
velopment, CMS Solutions, SEO/SMM/SMO Solutions, Content Writing and Management, HRM Solutions, Blogging and Ar-
ticle writing and Call Center Solutions. PureBPO is even providing the consultation over how you can affectively grow you
business and its activities by offering the most effective and most sophisticated strategies. PureBPO is one of its kind and
the right choice for your “WWW” solutions with the goal of achieving the best and offering the best.

8 | More | August 2010 www.apnatime.com

 event

what silicon technologies feel to be the

business partner of leading memory
maker, Kingston Technologies?
Silicon Technologies has introduced Kingston mem-
ory in Pakistan in 1995 and then got the distributor-
ship in 1998. Besides networking, Kingston memory
is one of our core businesses. It is really great to be a
business partner of Kingston.

what else silicon Technologies deals in

Mr. Naseem Iqbal, Marketing Manager, Mr. Shakeel Shams Khan, Asst.
Manager, Mr. Zahid Mushtaq, Product Manager, Mr. Kashif Khan, Business
Development Executive are seen at Silicon Technologies stall
apart from Kingston Technologies?
We are the business partner of IBM Server, Lenovo PC
&Laptops, 3Com (Now HP Networking), D-Link, AMP,
Systimax, Toten Rack & Cabinet, Tandberg Data Stor-
age, Moxa (Industrial Networking), Microsoft, Blue
Ridge (Network Security), Emerson (UPS) & Cisco.

Mr. Khursheed Abbas, Country Head Sales along with his team at MBM stall

MBM is proud to be a part of ITCN Asia 2010. Canon is a leading brand in

the entire world, in Pakistan MBM is putting all the efforts to maintain
Canon’s global image. In Pakistan, Canon keeps nearly 15% market share
in the Printers domain, whereas, the camera leads with 45% market
share. MBM is working with major brands of the world and recently it has
expanded its portfolio and included Adata, Benq and LG IT products.
N-computing device from the NConnexion Pakistan,
through this device multiple users can be connected
to a single PC. The device was introduced in the Pun-
jab IT Lab project few months ago where it is per-
forming as central device in every Computer Lab

Shahid Ismail, Director, Premier Cables (Pvt)

Rao Usman, Manager Sales at
Raiha Infosys stall with his col-
league. Company is focusing on
the Mobile Phone antivirus and
related services.
Ltd and Engr. Mansoor Ahmed Siddiqui,
Manager OFC Division of the company are
standing at company’s stall. Other than the
regular cables, company is also dealing Abdul Haseeb Fakih, CEO of Hiec which is
with quality fiber optic cables. a management consultancy company

www.apnatime.com August 2010 | More | 9

 event

An interactive White Board from NEC is being sold by Orient Pak in Pak-
istan. The board can revolutionize the education sector if used properly. Wasif Yousaf of Orient Pak Color Lab briefs the guest at his
It is worth mentioning that Indian government is already making use stall about his products. President Ecommerce Gateway
of this technology through its satellite TV operators. Dr. Khursheed Nizam can also be seen in the center

Salman Qazi, Marketing Head South, Sufyan Khatri, Asst.

Sales Manager, Farooq Shaikh, Asst. Sales Manager, Asad
Telenor girls representing the company at the exhibition Anwer, RME Head are seen at Sony’s stall

Saltec team is seen at the stall. The company assists telecom Systek team is seen at stall
and technology companies to monitor the energy con-
sumption in various operations.

10 | More | August 2010 www.apnatime.com

 saddads Cover Story

www.apnatime.com August 2010 | More | 11

 event

Zong team representing the company, Zong kept the visitors engaged Jawad Zakariya(Sitting), Head of Marketing of
through gaming and musical activities at the stall Transworld along with his team at ITCN Asia 2010

Mohammad Ovais Riaz, Senior Brand Manager, Wateen team at the stall
Worldcall is seen at company’s stall

Company claims that it's fan reduce energy con-

sumption by 60%. The fan will be available in the
Energy Saving Fan was introduced at the exhibition. market after Ramadan

12 | More | August 2010 www.apnatime.com

 saddads Cover Story

www.apnatime.com August 2010 | More | 13

 IntervIew More Team
Omar Manzur is working with Mobilink as Director
Public Relations. MORE had this opportunity to talk
about the art of dealing with Media in Pakistan.
14 | More | August 2010
Is it true that Pr department
can enhance the company's
image better than traditional
ads and campaigns?
The Public Relations department is
the face and voice of the company in
front of the media. It is how we interact
with them, respond to them and facili-
tate them in their reporting that the
media talks about us. The media is the
most powerful tool when it comes to
image building due to its reach and it is
a globally acknowledged fact that third
party endorsements are more impactful
and credible than traditional marketing
methods. So in essence yes, the PR rep-
resentatives can really make a differ-
ence. This is precisely why the PR
department at Mobilink plays a key role
in strategic management and communi-
cating that direction to key stakeholders
through relevant mechanisms. Our ef-
forts are geared towards enhancing the
corporate image of Mobilink, which en-
joys a very positive and strong reputa-
tion currently.
what is the current definition
of Pr in Pakistan, how impor-
tant this department is in the
current time?
The leading companies in Pakistan
are practicing public relations in accor-
dance with international best practices.
Globally, managing the flow of informa-
tion between an organization and its
audience is dubbed as the main objec-
tive of PR.
Over the years, companies in Pakistan
have started paying special attention to
Public Relations. You can see the impact
of this focus reflected in the growth of
the affiliated industries such as PR agen-
cies, press monitoring agencies and more
recently, dedicated event management
companies. However, to be fair, the local
PR industry is still in its infancy especially
www.apnatime.com

in terms of the tools used.
Another important factor that will
play a positive role in making PR disci-
pline more effective and prominent in
Pakistan is the tremendous boom in our
media industry. This has given rise to
unprecedented opportunities for com-
panies to enhance their corporate
image, brand equity and goodwill
through PR activities.
what are the key Pr norms
globally?
If I were to put my pulse on the
global norms, I would say that word of
mouth is still the way it is done. The ob-
jectives remain the same; the technique
has changed immensely. Currently there
is a lot of buzz on the digital media and
we see more individual publishing, that
is, blogging and social networking. This
is primarily because the leading markets
needed alternate channels to break from
the information overload that took place
during the last few years. People were lit-
erally bombarded with advertisements
from multiple and countless channels.
Today communication is more per-
sonalized and interactive. There is a lot
of effort put into measuring impact and
taking a more targeted approach that is
highly segmented. Fortunately for us,
we can learn from their successes and
mistakes and evolve in a way suitable to
the Pakistani market.
what are the key Pr tactics
that are commonly used in
Pakistan?
Before I answer this question, let me
just state that there are three types of
companies in Pakistan – ones that don’t
engage in PR; ones that are actively in-
volved and then there are companies
that indulge in what they think is PR.
Speaking for companies that really
and truly do engage in PR work over a
www.apnatime.com
broad spectrum of areas that includes
corporate communication and image
building through press statements,
events, interviews and speaking en-
gagements; stakeholder mapping and
relationship management; strategic and
crisis management as well as media re-
lations. A very important factor is also
measuring the success of PR activities as
well as constantly seeking to identify
and leverage local media trends and en-
gage in new media.
what should the media –
agency – client relationship
look like? how does it look
like in Pakistan?
The strength of the agency-client
and agency-media relationship really
determines the overall relationship
which should ideally be built upon cred-
ibility, sincerity and maturity. In Pak-
istan, it is at a median curve – still
growing with mutual understanding
and trust.
In the best case scenario, the agency
should act as an extension of the client’s
enterprise and the media should accept
it as such. The client in turn should have
the comfort to rely on the agency for
strategic and valuable inputs including
shifts in public opinion, implications of
projected policies and other elements in
the larger picture.
who should media approach
for comments?
There are two sides to every story
and sometimes even more. The respon-
sibility of presenting a balanced view
lies with the media. This is something
they owe to their readers and audience.
When official comment is sought and in-
cluded this also helps boost the credibil-
ity of the news piece.
Any company with a well estab-
lished PR department is likely to main-
IntervIew
tain a Press Center or Media enquiries
page on their official website that con-
tains the spokesperson details and con-
tact information. We maintain the email
address media.relations@mobilink.net
for example for all queries and this is
clearly mentioned on our website’s
Media Centre section (http://www.mo-
bilinkgsm.com/about/media.php). There
is also usually an officially designated
spokesperson of the company. In Mo-
bilink’s case this would be me as the Di-
rector Public Relations. For other
companies this might be Head of Exter-
nal Relations, Corporate Communica-
tions or Public Affairs Manager and so
on. When there is no such rep listed, one
can always contact the Head of Market-
ing for the company’s official version. PR
agency contacts usually maintain more
than one client portfolio and hence can
always come in handy when it comes to
attaining such information.
what happens when an incor-
rect story is filed or media be-
haves unethically?
Fortunately, with the tremendous
growth in print and electronic media,
the ethics and standard of reporting has
also improved significantly. Yet, some-
times it does happen that an incorrect
story is filed in print or electronic media.
This may be unintentional on account of
poor research or pure error such as a
misplaced decimal or digit. In either
case, it has tremendous capability to
damage the image of the company as
well as create legal and financial ramifi-
cations if this is related to financial per-
formance, ratings etc. In such cases,
organization’s first response would be to
seek out the source of the story and
share the correct version.......
For remaining Part,
read Page 32
August 2010 | More | 15
 IntervIew More Team

Recently, More team

had a little chit chat
with nubla Iftikhar,
Head of Marketing
for Consumer & SMB
at Dell Pakistan

share with us your professional
career, what made you adopt
this field?
I have been working in this industry
for more than 5 years now. Information
Technology is a vibrant universe which is
consistently growing at a rapid pace. This
field provides capable professionals with
tremendous opportunities to progress
with the grooming to face the toughest
challenges while enhancing one’s prob-
lem solving skills. These were some of rea-
sons why I chose to be a part of this.
what kind of importance dell
gives to Pakistani region and
how much it has invested here?
With the revolutionary advancement
in the IT sector, Pakistan has become a
high potential market for Dell products.
Youngsters are becoming more and
more aware of Information technology
and its benefits, while the corporate sec-
tor is also getting automated rapidly,
which will further lead this market to-
wards expansion and maturity. I am
quite confident that cliché ‘Emerging
Market’ for Pakistan will become a thing
of the past in times to come.
how dell has categorized its
users in Pakistan?
You name it, you have it. Dell caters to
an entire palette starting from school
going youngsters, to university students,
young professionals, seasoned profession-
als, housewives, working men and
women, people on the go, low and high
purchasing power individuals and yes eld-
erly people who are just familiarizing

16 | More | August 2010 www.apnatime.com


themselves with the onset of technology!
Whoever you are and wherever you stand
Dell will have the right product for you.
which ones are dell’s killer ma-
chines and why?
The Inspiron by far has been the ‘killer
product’ in Pakistan and has made some
fantastic ripples in the market. The aes-
thetics, specifications and price point have
been one-of-a-kind.
we have observed dell Pak-
istan taking too many market-
ing initiatives and opting
different selling and advertis-
ing techniques which have
never been used in Pakistan
before, isn’t it too much risky?
That is an interesting question! If a risk
is calculated, it should work. I work on
highly structured growth targets for which
calculated risks are to be taken. Dell is pur-
suing rapid business expansions in this
high potential market. Therefore the Con-
sumer domain has set some challenging
goals for itself. Also as marketing you need
to be passionate. When you are passionate
about something you take the risk.
how important is customer
services and what dell Pakistan
is doing in this regard?
We are working on this in Pakistan as
we continue with Dell’s tradition of pro-
viding the best quality of service, to make
our customers cherish their decision of
buying a Dell product.
what dell Pakistan is doing to
minimize the impact of grey
trade?
Dell has established channels for au-
thorized imports, distributorships and
sales of computer equipment and note-
books. It has also created monitoring sys-
tems for the watch of grey trade.
www.apnatime.com
IntervIew
how can Pakistani youth be- lenge that is the driving force.
come tech savvy?
The past decade has seen some kalei- what is your advice for profes-
doscopic developments in technology. sional women working in Pak-
Even the remote areas have gained access istan?
to internet connectivity and the World If success avoids you for some reason,
Wide Web today. Children in schools are you have to grab it. You will be surprised
able to learn computing and spend time to learn what you can achieve if you work
on PCs/netbooks/notebooks from the towards something relentlessly. Last but
start. With the advent of wireless internet not the least, if you do not celebrate your-
a whole new world of communications self, no one will!
has emerged. I think
youth is quite tech
savvy as of now and the
coming generations will
be light years ahead as
the exposure level is
rapidly growing.
you are being
recognized as
“woman with a
Mission”, what is
driving you?
(laughs) This is an
honor for me. I think it is Nubla Iftikhar handing over gift hamper to the lucky winner
the continuous chal- of the Mall Activity that was held recently
August 2010 | More | 17
 IntervIew More Team

ful business case, not only for local but also International opera-
tors, which will help improve the foreign direct investment in the
country.
The trends are shifting towards the need for data on-the-go.
The users demand connectivity and access to the same informa-
tion and services regardless of their location, home, office or on
the road. Desktop computers are being replaced by laptops and
smartphones. Users are demanding broadband connectivity
wherever they take their devices. This can only be addressed by
providing wireless broadband access in the country.
The difficulties and high cost of deploying fixed line infra-
structure do not justify the investments into fixed networks any-
more. With very limited existing fixed line infrastructure, Pakistan
is well poised to benefit from the developments in the wireless
domain.

what is the difference between ev-do, wiMaX,

Mohammad raheel Kamal,
Senior Director Global Busi-
ness Development at Qual-
comm focuses on the
introduction of 3G in Pak-
istan. What he thinks about
the Pakistani cellular market
is as follow;
how does Qualcomm see Pakistani region with
respect to wireless communications?
Keeping in view the current telecom landscape of Pakistan
and the tremendous growth that has been witnessed in the past
decade, Qualcomm believes that Pakistan’s wireless market has
all the prerequisites for progressing to the next level which is
connectivity to the Internet via high speed mobile broadband ac-
cess and the availability of feature rich applications & value
added services in all corners of the country.
We believe that with appropriate planning and implementa-
tion, Pakistan’s telecom market has all the potential for a success-
3g and 4g and which technology will be suc-
cessful in Pakistan ultimately?
2G, 3G and 4G all refer to different generations of cellular
wireless communication standards and technologies. The tech-
nology deployed by the mobile operators in Pakistan is GSM
which is 2G or the second generation technology. The 3G tech-
nology provides very high speed mobile broadband data and
has been deployed by over 660 operators in the world with over
1 billion 3G subscribers today.
3G has two renowned flavors, first one is CDMA and its evolu-
tion path with CDMA2000 1x Advanced and EV-DO Rev A, Rev B
and DO-Advanced for the data side. EV-DO Rev. B is the latest
technology being deployed in the world today.
The other 3G flavor is the WCDMA / UMTS evolution path
where its data side is referred to as HSPA. HSPA+ R8 is the latest
revision which is currently in deployment / commercialization
phase in different parts of the world.
LTE will boost data capacity in dense urban areas to comple-
ment 3G’s ubiquitous data and voice coverage. Operators can
cost-effectively evolve their 3G networks to offer similar perform-
ance as LTE (while using same number of antennas and band-
width) while LTE initially will be an overlay augmenting data
capacity. LTE is an excellent tool for operators to leverage new
and wider bandwidth (up to 20 MHz) as well as TDD spectrum.
LTE-Advanced is the leading candidate for IMT-Advanced,
which is commonly referred to as 4G. LTE Advanced is under-
going standardizing process by 3GPP in R10 for completion in
1Q 2011
LTE and 3G are on parallel evolution paths and both will con-
tinue to evolve in parallel.

18 | More | August 2010 www.apnatime.com


The WiMAX technology has not been very successful and has
failed to gain traction worldwide. The total WiMAX subscriber
base according to various industry analysts, stands at about 3
million whereas 3G adds these many subscribers every 4 days
and has a combined subscriber base of over 1 billion.
3G has been very successful worldwide and has a very strong
evolution path. It is a mature and most widely deployed technol-
ogy and has an established ecosystem, enjoys economies of scale
with tremendous availability of feature rich handsets and devices
at very affordable prices, extremely high global vendor support
and a huge subscriber base. All these factors reaffirm our belief
that 3G is the right technology choice for Pakistan.
do you believe that a very low arPu and weak
buying power will help spread the 3g / 4g in an
estimated way?
The mobile operators in Pakistan have seen declining ARPUs
over the last few years and have probably the lowest ARPU in the
world and that is because all of them are still using old technol-
ogy which does not allow them to offer compelling applications
and services that boost operators’ revenues. They can only com-
pete for voice subscribers and the only way to differentiate them-
selves is on the basis of tariffs. To acquire more subscribers they
keep lowering their tariffs and have reached a point where it has
become very difficult for them to sustain the business and main-
tain their profit margins.
There is a very high demand for broadband data connectivity
in Pakistan. The data usage in GB / month on a per subscriber
basis in Pakistan is more than double than in any other country in
the world including the advanced and developed markets. The
users are willing to pay much more for broadband data connec-
tivity than they are for voice. The wireless data plans offered in
Pakistan range anywhere from about $10 per month to $35 per
month. In comparison, the voice ARPU is only about $2.50.
With very high data demand and the computer and 3G de-
vice prices becoming very affordable even by the Pakistani stan-
dards, the 3G and 4G technologies will certainly increase data
penetration rates in Pakistan. Given the affordability, the 3G tech-
nology, in all flavors, remains poised and most suitable for provid-
ing wireless broadband access as well as rich content and
value-added-services to the users in Pakistan.
what are the challenges for Pakistani operators
to adopt 3g / 4g?
Some operators in Pakistan have already launched 3G in the
EV-DO (Rev. A and Rev. B) flavor on a commercial scale. The initial
service offering is based on USB data modems that connect to
www.apnatime.com
IntervIew
computers and laptops providing extremely high wireless broad-
band data speeds and connection to the Internet.
We have seen that the introduction of the 3G technology by
the mobile operators has received an overwhelming response in
many countries across the region. However, the mobile operators
in Pakistan are still on the 2G technology. There is a need for addi-
tional spectrum for them to be able to launch 3G. Unfortunately,
the 3G spectrum auction has been delayed for almost 3 years
now. The Government of Pakistan seems very serious this time
and seems to be taking concrete steps towards making the spec-
trum auction happen in the very near future.
Another issue that needs serious consideration is the antici-
pated spectrum fee from the auction. The operators have in-
vested a lot of money in their existing networks; making the
spectrum available at reasonable prices will help mobile opera-
tors do wide scale 3G deployments. The regulations need to en-
sure that the government’s expectations are met in terms of 3G
coverage availability across the country according to a predeter-
mined timeline.
Once the licensing / spectrum auction process is completed,
the mobile operators will need to do proper network planning,
deployment, and optimization to ensure good quality of service
is provided to the consumers. Introduction of appropriate 3G
handsets and devices with compelling applications that address
local needs would help realize the benefits of the technology
what steps should be taken in order to make 3g
/ 4g a success in Pakistan?
3G is a fully mature and most widely deployed mobile tech-
nology and should be introduced in Pakistan at the earliest. The
delay in licensing / spectrum auction is not only depriving the
consumers from accessing a wide range of high speed mobile
broadband applications and the access to the internet, but also
acting as a hurdle in the success of the Pakistan telecom sector
that could give the overall economy an incredible uplift.
The 3G technology when put to use in sectors like mobile
health, distance learning, mCommerce, entertainment, gaming,
local based services, etc., will contribute to the economic develop-
ment of the country by boosting the national GDP and the aver-
age per capita income. Other countries in our region have already
moved ahead with 3G deployments and are reaping the benefits.
Level playing field and equal opportunities should be given to all
operators in the country and they should be allowed to offer any
services on any device under the unified licensing regime. The 3G
auction has been very successful in the countries with similar de-
mographics and income levels as Pakistan and there is good rea-
son to believe that Pakistan will also be a success story.
August 2010 | More | 19
 IntervIew More Team

Syed Sultan Hassan, GM Public Affair, PIA talked to More Team about PIA and its Future Plans

what is the market position

of PIa?
If you take the Pakistani scenario in
the aviation industry, PIA has no com-
parison with the private airlines operat-
ing in Pakistan. Our fleet, customer base
and network is much bigger than our
competitors. So practically speaking, PIA
is the major airline in Pakistan which is
recognized across the world.
The only disadvantage we have is
that we have a tough competition with
PIA is the major airline in Pakistan which is recog-
nized across the world. The only disadvantage we
have is that we have a tough competition with
gulf carriers due to our open air policy
gulf carriers due to our open air policy. It how will you achieve 100
does not give us an edge but still we try million revenue targets?
and compete with them. We try to man- We have increased our flight fre-
age PIA in the best possible manner. quencies; have started new destinations

20 | More | August 2010 www.apnatime.com


in Europe. We are further planning to
start new destinations. When this all
happen, we expect to achieve the tar-
gets. Besides, we are trying to improve
our business class.
At the moment, we are undergo-
ing periodic livery change along with
adding more comfort to our business
class because this is the area which
gives maximum benefits.
We are also improving the econ-
omy class in order to provide maxi-
mum comfort to our regular
customers. I can happily take this
credit that PIA is the most trusted air-
line for all the age groups in Pakistan.
It gives us the confidence.
how PIa is able to maintain
a balance between cheap
fare and maximum flight
frequency?
As far as the fare is concerned, the
current operating cost has been in-
creased many times during the last
couple of years. Even though, our fare
is competitive in the market.
What if we could bring down the
basic fare to the minimum level and
then start asking for the extra money
for baggage and taxes etc. We do not
believe in any such thing. We have a
consolidated ticket that includes
everything in it.
Even the meal, which most of the
airlines are not offering on their do-
mestic flights, is served properly in our
domestic flights.
We cover more destination and lo-
cation in domestic operations as com-
pared to other airlines in Pakistan. You
will see PIA operating between Chitral
to Gawadar on various routes very fre-
quently keeping in view the comfort
of our customers.
In these days, we have a high de-
mand to increase our flight frequency
www.apnatime.com
between Gilgit and Skardu. At the mo-
ment, we have 40 planes in our fleet.
We are working on it.
Also in our business plan of 2010-
2014 which we are sending to the
government, we have highlighted this
area to expand our fleet and reduce
our operating cost to a maximum pos-
sible level in order to increase our
profitability.
We want to get rid of our inherited
financial losses and make this airline
viable. I tell you, after 5 years of losses,
PIA earned an operational profit of
around Rs. 2 billion in 2009.
If we stick to our plans in the years
to come, I am pretty hopeful that this
airline will become very healthy in fi-
nancial terms.
what does PIa do for
customer’s safety?
On the aircraft, we are improving
our security standards, for this, we are
adopting new techniques. In the re-
cent years, traveling in Pakistan has
been affected greatly due to the secu-
rity situation.
But, PIA has adopted a different
solution in this domain as well so that
foreign travel could feel safe in during
their stay in Pakistan. We have intro-
duced an insurance policy for the for-
eign traveler whoever comes to
Pakistan.
At the time of buying PIA ticket
we inform our customer about this
policy for which he/she has to pay
a very nominal premium of US $10.
During his/her stay in Pakistan, no
matter how many days, if God for-
bid, anything should happen to
our customer, we provide a cover
of up to Rs. 1 Million.
Besides, we are also emphasizing
to promote a soft image of Pakistan.
For example,
IntervIew
Newly created province of Gilgit
Baltistan is being developed very rap-
idly; government is taking keen inter-
est in that area. Other than this, we
have tons of natural sites and beauti-
ful places in Pakistan which interna-
tional tourists do not want to miss.
We are trying to address the safety
concerns of international travelers
about those areas. On our various in-
ternational forums we are convincing
people that PIA is there to cover the
entire journey and it is safe from all as-
pects.
We are doing this in order to build
Pakistan’s soft image as well as to pro-
mote the tourism in Pakistan being
the national flag carrier.
as per your new business
plan, how many new desti-
nations you are going to
open in Pakistan?
Currently, the flights in our north-
ern areas are dependent on weather.
Also, we lack the infrastructure in
terms of airports and other related
things.
For example, we can only send our
smallest aircraft, which is ATR, to Gilgit
but nevertheless, despite of weather
conditions we have recently increased
the frequency of our flights to Gilgit.
Similarly, Skardu has a compara-
tively bigger airport; therefore, we
have added further two more flights
of 737 Boeing in that area.
PIA is also working very closely
with Sialkot Airport Authority, which is
Pakistan’s first privately owned organi-
zation building any airport.
The airport is in the final stages of
completion and it is going to be a lat-
est and fully equipped airport meet-
ing all the international standards. You
will be able compare it with any inter-
national airport.
August 2010 | More | 21
 revIew MORE in House

22 | More | August 2010 www.apnatime.com


n HTC Mini is windows 6.5 mobile
handset. Windows Mobile has been
known for its ease of use. Other than
the handset itself, inside the box you
will find a yellow battery, USB power
plug, Data Cable for Micro USB slot, 3.5
MM headphones with inline micro-
phone which are of good quality. You
can use the headphones of your own
choice as well. No where in the box
will you find the memory card which is
not impressive keeping in view today’s
competitive market or memory re-
quirement. HTC or its distributors need
to provide at least a basic chip.
It’s a wide spread impression that
Windows Mobile phones are slow on
processing side. Don't feel uneasy be-
cause HTC knows how to make Win-
dows Mobile phones usable efficiently.
This phone is a good example of it.
57.7mm wide and 11.7mm thick,
the HD Mini is comfortable to hold.
It's not too heavy with a weight of
only 110g.
The front is 3.2 inch capacitive
touchscreen of HVGA resolution with a
decent image quality. You can’t com-
pare it to super AMOLED standards. It
will disappoint you a little under the
bright sunlight but this statement
goes right with almost all the Windows
based mobile phones.
5 touch sensitive and well sized ca-
pacitive controls are placed below the
display screen (Two call keys, Home,
Menu and the Back button).
Without going into details of its
front and back, we will rather want to
highlight its inner features here.
desktop/Front Interface
With all the efforts of HTC every-
thing is silky smooth. The home
screen (Sense UI) is typical HTC, with a
large clock dominating proceedings.
Integrated into the clock is the
www.apnatime.com
weather widget, which gives you an
animated indication of the weather,
along with temperature and your cur-
rent location. It uses the well-known
tabbed interface for almost anything
from the weather forecast to mes-
sages, call history, photos, internet,
stocks, music, settings and so on.
If you are not feeling well with the
tabs, the Settings tab lets you play
with the system option. you can cus-
tomize your tabs from here.
calling
HTC Mini maintains a very loud,
crisp and clear sound and signal recep-
tion. Like other smartphones, the prox-
imity sensor automatically locks the
display when you put it at your ear to
prevent accidental presses. After you
dial, the phone will vibrate whenever a
call is connected.
When you receive a call, you can
mute the ringer by simply turning the
phone face down on the table. If it is
already in a facedown position, you
will still hear the ringer. To activate the
function, you need to flip it face up
and then face down.
Music/video player and FM
The music player is impressive and
can be accessed from home screen.
There is a library shortcut which will
take you to the archive where you will
be able to sort the music by artist,
genre, and composer etc. very easily.
Another application called Audio
Booster gets activated once you plug-
in the headsets. This is a reasonably
good equalizer. You can either keep it
to the preset position or change it ac-
cording to your own taste.
Similarly, FM application also
works when you plug-in the headsets.
The beautiful interface will catch al-
most every radio station in town.
revIew
HD mini has Windows Media
Player which is not something enjoy-
able especially, when it can play only
mp4 and 3gp, you will need a lot of
format changing to make your video
compatible with this player. For
DivX/XviD you need separate 3rd
party software.
camera
The phone has a 5 megapixel auto
focus camera producing photos with
a maximum resolution of 2592 x 1944
pixels. Pinching part is it doesn’t have
a flash so you won’t be able to cap-
ture your moments properly under
low light areas. On the outer body,
the right side is completely bare. It
does not house a dedicated camera
key. That mean you rely only on the
soft button/virtual key on the inter-
face to do the job. It is auto focus
which is easily manageable with a
touch of your figure.
browsing
The phone comes with two fa-
mous browsers, Opera Mobile and In-
ternet Explorer Mobile 6.
The only advantage IE Mobile has
over Opera Mobile is that it is Flash en-
abled and can run Youtube videos effi-
ciently. But you can’t open multiple
tabs in it which is quite annoying
whereas Opera does offer this. You can
open up to 3 multiple tabs in it.
Opera wins in the loading time
which is nearly 40% less than the IE.
You may find IE getting stuck some-
times which will always push you to
use Opera.
The phone has tons of other appli-
cations and options but the limited
space here is really pushing us to end
our review here. For those who want
to go for this phone, we would just say,
it will not disappoint you. n
August 2010 | More | 23
 teChnology
n LED has come a long way. From very
specific beginnings, when it was seen al-
most exclusively on buildings and mobile
phones, this highly efficient light source
has come down in cost and complexity,
making it suitable for all manner of func-
tions. Today, LEDs are lighting up every-
thing from car headlights to TVs to
billboards to road signs.
Looking to repeat this success is the
monitor, which is now one of the fastest
growing market segments for LEDs.
Drawn by LEDs’ energy efficiency, high
picture quality and slim-line size, monitors
are looking to reap the benefits that have
already so energized TV technology.
From just 1 percent last year, LED
monitors’ share of the monitor market is
expected to soar to 30 percent this year.
According to DisplaySearch, a market re-
search company, this means sales of LED
monitors this year will increase at least 10-
fold over last year.
While neither monitors nor TVs use
LEDs for their actual screens, the differ-
ence between LED and LCD displays is
that the former has replaced its CCFL
backlighting with LEDs. But just what does
24 | More | August 2010
that mean in practical terms? And how
does it make for a better monitor?
The beauty of style
The first evidence of LEDs’ influence is
apparent before you even turn the moni-
tor on. Significantly slimmer than LCD
monitors, LED monitors have made a
virtue of their ultra-thin size and light-
From just 1 percent last year, LED monitors’ share
of the monitor market is expected to soar to 30
percent this year.
weight with slick, elegant designs that
turn them into virtual ornaments.
Take the E60, an LED monitor from
LG. At just 12.9mm in depth, this sophis-
ticated model is fully one-third lighter
than LCD monitors with a similar screen
size. Also taking great strides with moni-
tor design is LG’s E80VX. With a pre-
mium, slim-line body, E80VX rests on a
stylish, circular-necked stand, while a
seamless bezel makes for a thinner,
more polished look. The bezel also al-
lows for a more expansive picture, pro-
ducing a unique viewing experience
that seems to stretch beyond the frame
and blur the borders between the real
and the virtual. And with glowing
“galaxy lights at the bottom of the
screen,” a feature unique to LG monitors,
the overall effect is dreamlike and ut-
terly distinctive.
clearer, crisper, realer
Of course, design is all very well, but
no new light source would be worth its
salt unless it actually improved on the pic-
ture of LCD monitors. Fortunately, LED
does precisely that, with pictures greatly
enhanced by far higher contrast ratios.
Thanks to this, LED monitors make
video film and pictures far more vivid and
clear than they would appear on an LCD
monitor. LG’s LED monitors, for instance,
boast an LED-fuelled mega contrast ratio
www.apnatime.com
 saddads Cover Story

www.apnatime.com August 2010 | More | 25

 teChnology
of 5,000,000:1, meaning an exceptionally the need for any external memory or soft- compelling advantage over their LCD coun-
crisp and vivid picture even with dimly-lit ware. The IC Engine chip also works in tan- terparts: eco-friendliness. As they have a
movies, games or pictures. dem with another LG technology, the longer lifespan than CCFLs (the main mate-
Better still, LG’s E50VR and E80 series F-engine, to deliver images with even rial in LCD monitors), LEDs make for longer-
of LED monitors have produced signifi- sharper color. lasting monitors and thus less e-waste. LEDs
are also much more energy-efficient than
CCFLs, meaning lower electricity bills and
From science labs to building facades to TVs, it’s been a
less harm to the environment.
long, interesting journey for LEDs. Having found their way Indeed, LED monitors consume, on av-
to monitors, their exceptional picture quality, slimness erage, 40 percent less energy than LCD
and eco-friendliness are now producing tremendous models, a benefit that is multiplied in of-
gains in what might be their most natural homeFrom just fices, where dozens or even hundreds of
monitors can be in use simultaneously.
1 percent last year, LED monitors’ share of the monitor
And compared with CCFLs, which operate
market is expected to soar to 30 percent this year.
using mercury, argon and neon, LED is
also very clean, using a compound that
cant improvements in screen resolution. For a new generation so accustomed contains no harmful substances at all.
Through LG’s mold-breaking Super+ Reso- to high-tech entertainment options rang- With credentials like these, LG’s LED
lution technology, the E50VR and E80 se- ing from video streaming to SD, HD-level monitors have already received acclaim for
ries produce an even more realistic HD movies and games, the high resolution their eco-friendliness: In a first for the in-
picture while also making it possible to and wide gradation of LED monitors isn’t dustry, the company’s E2350V model was
watch SD-level content at HD-level. just a nice extra – it adds a whole new level awarded environmental certification from
The secret behind LG’s Super+ Resolu- of enjoyment and convenience. Little won- UL, a US testing and certification organiza-
tion is the IC Engine, which uses LG’s algo- der that LED monitor sales are taking off. tion. Made with fewer hazardous materials
rithm to get rid of frame delay, without – and no halogen or mercury at all – the
Keeping it green E50 series also uses up to 45 percent less
Besides their aesthetic and technologi- power than normal LCD monitors.
cal blessings, LED monitors have another From science labs to building facades
to TVs, it’s been a long, interesting journey
for LEDs. Having found their way to moni-
tors, their exceptional picture quality, slim-
ness and eco-friendliness are now
producing tremendous gains in what
might be their most natural home. In addi-
tion, LG is helping generate interest in LED
monitors through a series of quirky and in-
ventive marketing campaigns. In recent
months, the company launched its Sincer-
ity campaign, in which people from around
the world were asked to share their own
poignant stories, with the best getting the
chance to win some fantastic prizes. Videos
from this campaign will be on display in
Times Square, New York, from July 1 to 13.
With campaigns such as these, and
with the cutting-edge power of LEDs,
LG’s monitors now have a brighter fu-
ture than ever. n

26 | More | August 2010 www.apnatime.com

 saddads Cover Story

www.apnatime.com August 2010 | More | 27

 teChnology
n This time sun rises with a new mes-
sage. "I have just flown more than 26
hours without using a drop of fuel and
without causing any pollution.'
Can you believe this crazy state-
ment? don’t you think it is vain imagina-
tion and wishful thinking? But it has
been done under the sun on 7th July
2010.The sun of that day came with a
ray of hope for the whole world.
On that day, pilot Andre` Broschberg
flew the aircraft for a whole day and
then through the entire night powered
only by solar energy stored during the
day.The complete flight lasted for 26
hours and 9 minutes. The plane
achieved an average speed of 23 knots
and maximum altitude of 8564m above
the sea level. Enthusiastic pilot said, “I
have been a pilot for 40 years now but
28 | More | August 2010
M. Usman
Another plus point of solar energy is being envi-
ronment friendly. The aforementioned statement
of pilot "without causing any pollution" is an eye-
opener. Certainly, it is good for our planet.
this flight has been the most incredible make back what you originally spent
one of my flying career." rather you will manage to save a lot of
Solar energy technology is receiving money on regular basis.
overwhelming welcome across the Solar energy is not subject to supply
world. Why? Just because of its availabil- and demand fluctuations in the way that
ity in excess? It may be a reason but it is gas is. Silicon, the primary component of
not the only reason. Solar energy is not the solar panels, is also being more widely
only in abundance but technology produced, therefore, getting less and less
based on solar energy is cheaper than expensive with each passing year.
those of other technologies. Though, in- Solar power is independent or semi-
stallment of panels powered by solar independent. This is great because you
energy, is costly but you will eventually can supply your home with electricity
www.apnatime.com

during a power outage. Solar power can
also be used in remote areas, places
where conventional power cannot be
reached. On a large scale, solar power
also reduces our need to rely on other
sources of power.
Another plus point of solar energy is
being environment friendly. The afore-
mentioned statement of pilot "without
causing any pollution" is an eye-opener.
Certainly, it is good for our planet. Solar
energy is clean, renewable and sustain-
able. It does not fill our environment
with carbon dioxide, nitrogen oxide,
mercury or any other pollutants. It is a
free and unlimited source of power un-
like expensive and damaging fossil fuels.
Energy-stricken country like us
needs to focus on solar energy technol-
ogy. It will not only give a relief to a
common man but also help to boast up
business,industry,agriculture and the
economy ultimately. We can also get rid
of ever increasing rates of electricity and
long power outages as well.
Big guns in corridors of power don't
seem so committed to cope menace of
energy with the latest technologies such
as solar energy technology. Recently, a
memorandum of understanding has
been signed between the Punjab Gov-
ernment and a German Company, "Azur
Solar" for cooperation in solar energy
www.apnatime.com
sector. Under the agreement, company
would set up a 50 megawatt solar en-
ergy unit in Jalalpur Pirwala Multan. Ear-
lier, it was also decided by the Punjab
Government to operate tube wells on
solar energy with the cooperation of an-
other German Company. Nonetheless, a
meager amount of Rs 2 billion has been
allocated for the subsidy of solar pow-
ered water pumps in a budget of
Rs583.64 billion.
I have been a pilot for 40 years now but this
flight has been the most incredible one of my
flying career. pilot Andre` Broschberg
Pakistan is going to sign a civil nuclear
technology agreement with China, re-
portedly. That is a good gesture. But we
also need to focus on solar energy related
agreements with China who can help us
out from current energy crisis and has al-
ready offered us cheap electricity.
Unfortunately, our Government who
claims to be a front line state in war on
terror, has failed to demand newer tech-
nologies from the countries concerned.
Every time, our leaders prefer to get net
amounts in return of their "services". For-
mer President Gen(r)Musharraf has
proudly admitted in his book that a lot
teChnology
of people were handed over to America
and a huge amount was received in re-
turn. The incumbent Government,
though, not doing so but regarding de-
mand of financial assistance, is following
the footsteps of its predecessor. Every
time when our beloved leaders go on
foreign trips, they demand for net
amounts.This attitude has made us
more suspicious in front of donors and
investors who are now asking about the
already given capital. An ordinary man
having an average common sense can
guess what happened with those
amounts.
Finance does matter. But only it
would work, is not a realistic approach.
Makeshift arrangements like two week-
ends and closing of shops, are not a
remedy for our problems. It is high time
for Government to rethink on its priori-
ties and should move towards new and
long lasting measures. Things can be
settled only after launching new proj-
ects on emergency basis. That’s what we
call need of the hour. n
August 2010 | More | 29
 lateSt In teCh

c.r.a.b. robot canon X Mark I bluetooth

wireless calculator Mouse
Canon introduced a new mem-
ber from the X series calculator
range namely the X Mark I. This
3-in-1 personal calculator can
also act as a wireless laser
mouse and a numeric keypad
for personal computers. De-
signed for work or personal use,
the new model combines the
trademark X series design with
multiple functions and strong
environmental credentials, hav-
ing been part-manufactured using recycled Canon materials. With integrated Bluetooth 2.0 connec-
tivity, three click buttons and a fully-functional scroll-wheel, the calculator can seamlessly be
This robot is a combination of a armed guard, police officer and doesn’t employed as a high performance wireless laser mouse (1200dpi), allowing users to control their
need a car to walk itself to the location of need. computer and mathematical calculations from the same device. The Canon X Mark I will be available
The lookalike spider shape was made so because of the difficult terrain from November 2010.
that the robot can encounter. His six mechanical legs will make it pos-
sible to walk with speed and chase the villains on different types of
terrain. It also has strong armor and an arsenal. The hydraulic system
makes possible for it to adjust his height.
The development of it lasted 12 years at Omni Consumer Products.
dell streak on sale in us
The weapons were made available from weapon manufacturer Dal-
The Dell Streak has
ton/Stanley. This is one of the 1st projects of this scale regarding ro-
finally arrived in
botic defense systems.
the real world,
after months of
speculation. It’s
solar charger technically the first
Android tablet
usb hub from a major PC
maker, but it’s ac-
tually a lot more
like an Android
smartphone than a
competitor to the
Apple iPad.
The Streak is slim
and light, there’s
nothing cheap or
flimsy about it.
Holding it in two
hands and flipping
through menus and Web pages, typing messages, reading documents, and watching video clips all feel
surprisingly natural. In terms of the processor, display, RAM, camera, and other hardware specs, the
Streak meets the minimum requirements we’d expect.
The smartest Android UI addition that Dell has made to the Streak is the custom on-screen keyboard
that has been expanded from the standard 30-35 keys to a 49-key model (in landscape mode) that in-
Give your portable electronic devices some more life. It comes cludes a number pad and takes advantage of the extra space afforded by the 5-inch screen. It’s not quite
equipped with a built-in lithium battery that can be charged with as accurate as the HTC EVO’s ons-screen keyboard (which just uses its extra space for bigger keys) but
an AC adapter or by exposing the solar panel to any light source, the number pad on the Streak is highly useful and makes this a strong data entry device.
allowing you to give your electronic devices an extra boost of The reason why people should go for an Android tablet is because the Android ecosystem is everything
power. The four USB ports are fully compliant with the USB 2.0 that the Apple ecosystem isn’t — open, customizable, and free for tinkerers to experiment on. It’s just
specification and will work with the older and slower 1.1 devices. too bad that the Streak shipped with an outdated version of the OS. (Courtesy: techrepublic.com)

30 | More | August 2010 www.apnatime.com

 lateSt In teCh

'dryer box' salvages water-

damaged mobile phones
For any unfortunate mobile users whose phone goes kaput due to water damage, there's now a new machine
designed to suck moisture right out of your phone – if you live in Japan. A company, JMC Risk Solutions has
installed a number of new 'Dryer Boxes' in selected shops around Tokyo for those whose phones get caught
out in the rain.
Just pop your water-damaged phone inside the device and after 30 minutes it should be fixed. The company
charges only $12 only if the phone is fixed otherwise there are no charges.
While the company doesn't reveal exactly how the device works, it should be a great solution for anyone in
need of a quick fix for their water-logged phone.

Flexible bluetooth Mini Intelligent washer

Italian maker Indesit’s model was just shown off at the Freescale Technology
Keyboard From brando Forum in US and it has the surprisingly money-saving feature of being able
to time its washing. Just in case you don’t know, power costs can vary de-
pending on when you use the juice. Use more power when everyone else is
using it and you pay more in those cases, use more when no one is and you
pay less. So the Indesit model allows you to take advantage of that by being
like the TiVo of washing machines–it fires up its load when the power is
cheapest.
Not only does it boast the power (and money) saving tech, it also offers the
Aqualtis system, which automatically determines how much detergent you
need. And if you’ve done your own laundry recently, you know that that can
be a bit of a hassle. Why use more than you need, right?
According to company, It’s international availability is yet to be announced.

Here’s an ideal mini keyboard for your iPad or iPhone 4, the Flexible Bluetooth Mini Keyboard
from Brando. Powered by a built-in rechargeable battery, this Bluetooth enabled keyboard
offers 85 keys and features 5 built-in keys for mobile phone functions including switch,
menu, SMS, cancel and OK. Not to worry, this ultra-slim and lightweight keyboard is also
waterproof and dustproof. Measuring 256mm x 92mm x 16mm and weighing 96g.
http://www.gadgetlite.com/

www.apnatime.com August 2010 | More | 31

 lateSt In teCh

smartphone with PsP game control

Sony Ericsson is at work on a project to redefine gaming
on Google's mobile platform. It is heavily developing a
brand new gaming platform, ecosystem, and device
which are already in the late stages of planning.
If you're a gaming fan, this is exactly the kind of
phone you've been waiting for. The device is described
as cross between the Samsung Captivate and the PSP
Go -- in other words, it's a landscape slider with game
controls in place of the typical QWERTY keyboard. The
D-pad is here, but instead of the small joystick, the
device will have what was described as a "long touch
pad" for analog controls, along with standard PSP
buttons and shoulder buttons. The phone has a large
display, described as being between 3.7 and 4.1
inches with WVGA or better resolution, a 5 megapixel
camera that we're told might not be final, and it'll
likely have a 1GHz Snapdragon CPU on board. The
phone is mostly black with some silver highlights, and
the gamepad area is white / silver in color. Apparently
it's currently branded as a Xperia device, but it looks
like it will carry PlayStation branding as well. Those
who've seen the phone say it looks "pretty damn
sexy." The mockup above probably doesn't do the ac-
tual hardware justice, but it should give you an idea
of what you'll be dealing with.
On the software side, it looks like the device will be
running Gingerbread (Android 3.0) with a phone-spe-
cific skin, and there will be a new area of the Android
Market specifically for the games. That content will
be initially accessible only by the halo device, but from
the sounds of things, these titles might be made
available to other Android phones if their specs and
button layouts meet requirements. Games will be
graphically in the range of PSX or PSP games, mean-
ing true 3D gaming is headed to Android. Titles cur-
rently being shown off seem to be focused around
some older PSX as well as new PSP offerings, with God
of War, Call of Duty: Modern Warfare, and LittleBig-
Planet possibly on tap, and future plans for titles
which incorporate augmented reality features.
In terms of release, it's possible that the phone and
ecosystem could be introduced as early as October of
this year, but it is not confirmed yet.
(Courtesy: http://www.engadget.com)

swiftPoint Tiny wireless Mouse

This is Swiftpoint Mouse, a super tiny wireless mouse. The mouse features natural pen-like grip with padded thumb and finger grips
and includes left-click button, right-click button and scroll wheel.
The tiny mouse comes with a multi-functional USB dock/receiver that provides wireless operation, charges the mouse and magnetically
securing the mouse directly to your laptop. The SwiftPoint offers also 30 second RapidCharge.

continued from Page 15
PR trends in Pakistan
Depending on implications, there is usually a need for a
clarification or rebuttal to present actual and factual informa-
tion. Retractions do not look good on the media’s part and
hence, it is best that caution is exercised early on.
where does a social / digital medium fall in
the local Pr grid?
The social media has arrived in a big way. Being a two-way
communication channel social media has brought some revo-
lutionary changes in PR and how one goes about it. That said,
the importance of the web cannot be neglected. At Mobilink,
PR department owns the responsibility for web strategy de-
velopment relative to blogging, pod casting or RSS, social
search, social networking, microblogging and, to some extent,
web content management. The online media is no longer a
peripheral medium but rather a core discipline to be main-
tained by a dedicated resource. Mobilink, for instance, actively
shares information to engage digital media.
Mobilink’s take on Pr and how they approach it?
PR is an essential ingredient in our recipe of an effective
and successful external communication initiative. We work
closely with our agency to integrate our core communication
values and thus are able to mitigate PR challenges progres-
sively. We respect the Media and all its forms and commit-
ments and try our best to create a positive win-win approach
so that together we can meet our respective organizational
objectives. This we do through interactive dialogues, media
relationing including meet-ups and trainings etc for the trade
and business media. Mobilink has one of the oldest and
strongest PR teams in the country and is recognized as a
trendsetter in this sector.

32 | More | August 2010 www.apnatime.com

 saddads Cover Story

www.apnatime.com August 2010 | More | 33

 Flood relIeF eFFortS

The entire country is facing worst ever Flood Crisis and a massive displacement of communities all
across the country. Countries have started to come forward to help our people in this time of need.

The corporate sector of Pakistan, including big national and multinational companies,
is playing its role by donating handsome amounts to help the flood-affected people
within their capacity. we are publishing the efforts of few of the companies.

34 | More | August 2010 www.apnatime.com

 Flood relIeF eFFortS

Mobilink reaches out to more than 38,000 flood victims

n Mobilink is rigorously conducting relief efforts and deliv-
ering basic necessities to flood victims all over the country and
has reached out to more than 38,000 individuals.
Items distributed among the suffering families include;
35,000 bottles of clean drinking water, 600 bags of flour, 1,260
packs of Dry rations and 3,650 packs of Ready-to-eat items.
Along with the relief goods, a large number of Mobilink employ-
ees are also providing dedicated volunteer hours. Mobilink is
distributing these items with the help of a cross-functional team
of employees directly and in coordination with relief organiza-
tions and armed forces where needed. Our teams have reached

close to 5,000 families in remote areas in and around Muzaffar-

garh, Nowshera, Charsadda, Swat, Sukkur, D.I. Khan as well as
smaller towns and villages across Pakistan.
The items are being procured from the Rs 85 million flood re-
lief fund established by Mobilink and Orascom. In addition, Mo-
bilink employees have contributed more than Rs. 6.5 million from
their pockets, through 23 collection points at Mobilink offices na-
tionwide as well as funds raised through friends and family.
In the past, Mobilink has successfully executed major relief
efforts like the rehabilitation of earthquake victims in 2005 and
a large scale relief camp for 1,000 families of Swat IDPs in 2009.

Telenor Pakistan Flood Relief Efforts 2010

n The widespread devastation caused by the recent floods
throughout Pakistan has already claimed over 1,600 lives and af-
fected more than 14m people with numbers expected to rise in
the coming weeks. Conservative estimates indicate that the mag-
nitude of destruction is more than the combined devastation
caused by the 2004 tsunami, the 2005 Pakistan earthquake and the
2010 Haiti earthquake -- three mega-disasters of recent times.
Keeping in view the magnitude of loss caused by the floods,
Telenor Pakistan has signed a Memorandum of Understanding
with Pakistan Red Crescent Society and pledged Rs100 million
in funding and telecommunication services, towards relief and
rehabilitation of those affected by the floods.
PRCS have been chosen as Telenor Pakistan’s partner on the
basis of their strong presence in all affected areas and impeccable
reputation in saving and rebuilding lives. the affected areas. This employee volunteer drive will be scaled up
In addition, a mechanism has been set up for employees to do- to include all provinces of Pakistan in the days to come.
nate to the efforts from their salaries. Telenor Pakistan will match Telenor Pakistan is also utilizing other channels to raise funds
each employee’s contribution four times over. for the flood affected. The last two episodes of the Khuddar Pak-
Donation boxes are being placed at Telenor Pakistan Sales & istan radio show, [to help raise awareness on disability issues] which
Service Centers. The funds collected will be used to facilitate the airs every Sunday on FM 93, have been turned into special flood
relief efforts and longer-term rehabilitation initiatives by PRCS. relief shows aimed at raising maximum donations for those in
As always, Telenor Pakistan employees have shown keen inter- need.
est in volunteering with their time, money and energy in times of Telenor Pakistan and PRCS also worked together during the re-
disaster. Employees have already begun volunteering and working cent IDP crisis to help thousands of displaced people in the tribal
with PRCS, providing assistance in assessment and distribution in areas of Pakistan.

www.apnatime.com August 2010 | More | 35

 Flood relIeF eFFortS

PTCL Gives Rs. 40 million for Flood Relief Activities

n Pakistan Telecommunication
Company Ltd (PTCL) has contributed Rs.
40 million for the flood relief activities.
In this regard, President and CEO
PTCL Walid Irshaid called on the Prime
Minister of Pakistan Mr.Yousaf Raza Gillani
here in Islamabad and presented him
with the cheque of Rs. 40 million.
He offered his compassion to the
ones affected and marked these as
one of the crucial times where we all
as a nation needs to join our hands to
do the best possible for the early re-
covery and rehabilitation of the af-
fectees. And hoped this contribution
from PTCL helps in providing people
relief of their grievous conditions.
President and CEO Walid Irshaid
further added that we have also estab-
lished flood relief camps, where peo-
ple can send their donations, goods
and other necessities. A convoy carry-
ing relief goods worth Rs. 4.4 million
has already been sent to flood affected
areas by PTCL. He pledged to continue
the support and said we, at PTCL
would not leave affectees alone in this
critical hour of need.
The combined donation of PTCL Prime Minister Syed Yousuf Raza Gilani receiving
and Ufone stands at Rs. 53.5 million. Cheque from President and CEO PTCL Walid Irshaid

LG’s contribution for flood PIA carries relief goods

victims
Mr. Shin Un, Ambassador of South Korea in Pakistan; Mr. Lee In Ki, Counselor General Korean
Consulate Karachi; Mr. Suyoung Ryu, General Manager LG Electronics Pakistan and Mr. Imran
Zaki, Senior Manager Corporate Marketing LG Electronics presenting a cheque of US $ 33,800.00
to Governor Sindh Dr. Ishratul Ibad as a contribution towards flood relief efforts.
n LG Electronics, Inc. the global leader and technology inno-
vator in consumer electronics, mobile communications and home
appliances, recently handed over a cheque of US $ 33,800.00 to
Governor Sindh Dr. Ishratul Ibad at the Governor House as a con-
tribution towards flood relief efforts. The cheque was handed over
by Mr. Shin Un, Ambassador of South Korea in Pakistan; Mr. Lee In
Ki, Counselor General Korean Consulate Karachi; Mr. Suyoung Ryu,
General Manager LG Electronics Pakistan and Mr. Imran Zaki, Sen-
ior Manager Corporate Marketing LG Electronics. This contribution
came by all employees of LG Electronics in Korea who decided to
donate a certain percentage of their salaries for flood victims. Fur-
ther Mr. Suyoung Ryu, General Manager LG Electronics expressed
grief at the loss of lives, infrastructure and the ongoing crisis
adding that LG and Pakistan hold a very special place. He said that
LG has also decided to not only monetarily assist these flood vic-
tims but will also partner with registered NGOs to provide them
with food, shelter, medicine, clothes and other basic necessities
to bring them back to their normal way of life. He thanked all LG
employees at Korea who decided to donate a certain percentage
of their salaries for this noble cause.s
n The Pakistan International Airlines (PIA) will uplift relief
goods free of cost from all of its international destinations for the
flood victims, giving preference to relief goods over its commercial
operations. Managing Director PIA, Captain Muhammad Aijaz Ha-
roon said while briefing the media regarding the PIA Flood Relief
Plan 2010. MD PIA said that PIA has already uplifted over 143,000
kilograms of Relief Goods. Relief Goods and a filtration plant have
also been transported from Canada. However, the response to-
wards relief for flood affectees was poor and it requires huge sup-
port of individuals, NGOs/ donors from Pakistan and abroad. He
added. PIA has the capability and capacity to transport relief goods
from its destinations. NGOs/ Donors can contact PIA offices in Pak-
istan namely PIA Cargo Terminal Islamabad (051-99024388), La-
hore Cargo Terminal (042-99240770), Peshawar Cargo Terminal
(091-99213342), Quetta Cargo Terminal (081- 99203861) and
Karachi Cargo Terminal (021-99047202) for information pertaining
to free transportation of relief goods. PIA will also set up collection
desk at every station on PIA network. PIA has also invited
renowned artist Fakhar-e-Alam to join in PIA’s Flood Relief Efforts.
SMS service to help flood
affected people
n Pakistan Telecommunication Authority (PTA) in collaboration
with Telecom Industry has started “1234” SMS Service to supple-
ment the efforts of the Government in its rescue and rehabilitation
efforts for the flood affectees across the country. The short code
“1234” has been activated from all cellular mobile operators plat-
forms. SMS can be sent to “1234” by writing “Fund” which will be
charged @Rs.10/- excluding taxes for contributing to “Prime Minis-
ter’s Flood Relief Fund 2010” for flood affected people. The amount
collected by generating these SMSs would be deposited with
“Prime Minister’s Flood Relief Fund 2010”, for which a special ac-
count has been created in National Bank of Pakistan (Account
No.898989). PTA has appealed to the public to send maximum
number of SMSs to help their affected brethren in this hour of need.

36 | More | August 2010 www.apnatime.com


Infrastructure Sharing in Pakistan
Representatives of Mobile Operators and PTA signing MoU for infrastructure sharing.
Chairman PTA, Dr. Muhammad Yaseen, Secretary IT Naguibullah Malik and others are
also seen in the picture.
n Pakistan Telecommunication Au-
thority and Cellular Mobile Operators
(CMOs) of Pakistan have signed Memo-
randum of Understanding (MoUs) on In-
frastructure Sharing. MoUs will be valid for
an initial term of three (3) years and may
be extended with mutual consent of the
parties, upon expiration of the initial term.
The MoUs signed by all 5 mobile oper-
‘CEO of the Year Award’ nomination for Mr. Abdul Aziz
Mr. Abdul Aziz CEO & President Ufone
www.apnatime.com
Month In FoCuS
ators aimed at revving up the current pace
of Infrastructure Sharing amongst Cellular
Mobile and WLL operators in the country
and to increase the overall industry Ten-
ancy Ratio to a reasonable mark. The par-
ties anticipate that this co-operation will
serve to support mutual interests, interna-
tional best practices, the public conven-
ience, improved aesthetics and decreased
n The esteemed ‘World Communi-
cation Awards (WCA)’ committee has
nominated Mr. Abdul Aziz CEO & Presi-
dent Ufone for the CEO of the Year
Award 2010. WCA is widely recognized
as the most trusted and global event of
its kind in the communications industry.
The World Communication Awards
recognizes companies and individuals
responsible for the innovations,
achievements and great new services
that are helping to build tomorrows in-
dustry. Hundreds of nominations
were received for CEO of the year,
which have been addressed and re-
duced to a shortlist of twenty. Mr.
Abdul Aziz’s nomination is truly a
cause for national pride because he is
the only Pakistani who has been nom-
inated to gain recognition at this pres-
tigious event. To be acknowledged by
WCA is no mean feat; it is a milestone
and an accomplishment on its own.
capital costs for rollout extensions.
According to the MoU, Parties agree
that Standard Operating Procedure
(SOP) on Infrastructure Sharing will be
followed in letter and spirit subject to
technical and commercial considera-
tions. PTA will facilitate processing of In-
frastructure Sharing cases to the extent
possible within its jurisdiction. Each op-
erator jointly with other industry players
will put in its best efforts to make com-
mercial arrangements interseand strive
to take up its own and overall industry’s
Tenancy Ratio to a level of 1.5 within next
3 years with yearly benchmarks aimed at
1.1, and 1.3 for first and second years re-
spectively provided that the same is
technically feasible for the operator(s).
It may be mentioned that Tenancy
Ratio means number of operators shar-
ing one tower. If a tower is used by more
than one operator it would improve Ten-
ancy Radio hence decreasing the number
of towers installed across the country.
Presently in Pakistan Tenancy Ratio is 1.02
which means out of every 100 towers
only two are shared by operators. If the
Ratio increases to 1.5 as expected it
would mean that 50 out of every 100
towers are shared by operators.
Mr. Aziz is a fellow Chartered Ac-
countant whose competitive nature
and innovative ideas have fully met
the financial challenges facing the
global world today. In a time of reces-
sion, he has risen as a beacon of hope
for industries all over Pakistan with the
message that prompt action com-
bined with business ingenuity can
pave the way forward. It has only been
two and a half years since Mr. Aziz has
again joined Ufone; the fact that he
has already won international acclaim
through this nomination is proof of
the remarkable feats that he has per-
formed.
Mr. Aziz said: “It has been our goal
at UFONE to represent excellence,
leadership, service and integrity. Being
nominated as CEO of the year is a trib-
ute not only to me but also to my team
members, as we have together taken
UFONE to new heights.”
August 2010 | More | 37
 Month In FoCuS

Fastest Wireless Broadband in Pakistan

n On this Independence day Pakistan became the first country
in the world of telecommunication when Pakistan Telecommuni-
cation Company Ltd (PTCL) launched EVO 3G Nitro, the fastest
EVDO RevB wireless broadband with speeds up to 9.3mbps. With
this launch Pakistan has become the first country in the world to
provide this service commercially.
EVO 3G Nitro has revolutionized the three simple steps to High
speed On-the-Go connectivity, Just Plug in—Click—Connect with
its unprecedented speed of 9.3 Mbps on the downlink and up to
5.4MBPS on the uplink based on 3G CDMA REV B technology.

President and CEO PTCL Walid Irshaid addressing at the launch event

ibility and seamless roaming in 99 cities across the country.

Naveed Saeed, SEVP Commercial, PTCL speaking at the launch
event, Mohammad Raheel Kamal, Senior Director Global Business
Development, Qualcomm are also seen
EVO 3G Nitro is Pakistan’s fastest and most cutting edge wireless
mobile broadband product, first of its kind, which would enable cus-
tomers to experience fastest web browsing, high quality video
streaming, unlimited downloads, faster uploads, backward compat-
SEVP Commercial Naveed Saeed marked this launch as a giant
leap ahead for PTCL and said this reinforces PTCL’s superiority and
technological command. He said the the service has been
launched with aim behind had been to give our customers a far
more enhanced user experience of instant connectivity. He further
added “Working in a market where technology changes every
minute; we at PTCL always strive to introduce products and services
that add more value to our customer’s life and PTCL ‘EVO 3G Nitro’
is one such product that will completely revolutionized the way
our customers communicate.
Syed Asim Ali, EVP commercial planning said, Through EVO 3G Nitro
experience we let our customers spend less time waiting and more time
working and accessing media rich applications from downloading
songs to live video streaming, at home on your desktop or on the move
on your laptop. In future PTCL plans to introduce a variety of innovative
services that can enhance our customer’s life, which is our ultimate goal.

ZONG becomes the fastest growing network in Pakistan

n ZONG has become the fastest
growing network of Pakistan as it has
recorded 500 percent growth in terms of
number of cell sites during the last three
years. The Company now has 5,612 cell
sites out of which a massive 4,500 have
been set up since 2007.
In April 2008, ZONG joined the Tele-
com industry in Pakistan as the smallest
operator. It took ZONG two years and the
fastest rollout in the history of the industry
to setup a network which its competitors
had taken more than a decade to set
up. ZONG now covers 10,000 cities,towns
and villages across Pakistan.
“It has been more than 2 years since
the launch of ZONG during which we
have made monumental progress,” said
Salman Wassay, Head of Marketing,
ZONG. “In all areas of our operations, we
have upped theante and set new bench-
marks for the industry,” added Wassay.
ZONG’s reach now stretches from the
mountain tops of Ishkoman in Gilgit-
Baltistan to the rocky plains of Buleda in
Balochistan to the midst of mega cities. It
has chosen to work with some of the top
companies like Ericsson, Huawei, Alcatel
Lucent and ZTE to provide top-of-the-line
infrastructure for its services.
ZONG has so far invested US $1.66 bil-
lion in Pakistan and has plans to further in-
vest $300 million in 2010 which is the
largest investment by any telecom operator
in the current year. The Company continues
to invest heavily in the construction of GSM
networks, support systems and transmis-
sion facilities, and for the development of
new technologies and new businesses.
China Mobile – the parent company of
ZONG - pursues continuous innovation in
the provision of services, business, tech-
nology and management and has sus-
tained a leadership position in the
telecom industry.

38 | More | August 2010 www.apnatime.com

 Month In FoCuS

Mr. Roy Chang,

Mr. Zeshan Quershi,
Mr. Usman Tariq from
Samsung Electronics
and Mr. Salman
Ahmed and Mr. M.
Asraf Yousuf from
Teletec Enterprises in-
augurating the Sam-
sung customer Service
Plaza with Teletec at
Murree Road
Rawalpindi

Nokia Welcomes Ramadan

n Nokia announced the launch of a new
range of mobile applications and content
tailored for the holy month of Ramadan. The
new range of Ramadan applications 2010
have now become available on Ovi Store,
the updated mobile applications tailored for
the Holy Month can now be downloaded on
the compatible Nokia devices for free di-
rectly from Nokia’s Ovi Store.
“The overwhelming response and feed-
back that we received from last year’s offer-
ing allowed us to improve and expand this
year’s application offering. Nokia users have
now a single and easy access to many of the
cherished experiences that Muslims like to
be close to, and keep them connected to
the Holy Month. The applications this year
also support a wider range of devices in-
cluding both touch and non-touch Nokia
(L-R) Adeel Hashmi, Communication Manager, Nokia Pakistan, Imran Khalid Mehmood,
devices, and are available in more lan-
Country General Manager, Nokia Pakistan and Haseeb Ihtisham, Head of Marketing,
guages” said Haseeb Ihtisham, Head of Mar-
Nokia Pakistan at the launch event of Ramadan Applications 2010 in Pakistan
keting, Nokia Pakistan and Afghanistan.
This year’s Ramadan applications are
feature packed, and include the Holy Quran, Prayer Times, Ha- “Ramadan applications for 2010 are free and offer a variety of
dith, Boyoot Allah, Arabica, Mozzaker, and Makkah and Madi- content from a range of global and local content providers ready
nah. New features include Quran recitation from multiple to be downloaded for the widest range of devices.” Haseeb added.
recitors from which users can choose to download in MP3 for- The Ramadan applications are developed by ASGATech, a
mat. Arabica is a great new feature for non-Arabic speaking Forum Nokia Premium Partner in the Middle East, with all con-
Muslims to help them learn and understand the message of tent reviewed and approved by Al Azhar Al Shareef.
Allah in Arabic. The new mobile services also feature locations Ramadan applications for 2010 are compatible with a range
of major mosques in Saudi Arabia, such as the two holy of Nokia devices including Nokia N97 mini, Nokia E72, Nokia E52,
mosques, Masjid Al Haram in Makkah and Masjid Al Nabawi in Nokia X6, Nokia 5230,Nokia 5530,Nokia C5,Nokia 5235, Nokia
Al Madinah. Additionally users can also find locations of 5800, Nokia E5, Nokia 6700 slide, Nokia 5233, Nokia X3, Nokia
mosques all around the world using free Ovi maps available on 6303i, Nokia 2710, and Nokia C3. The user interface for the appli-
Ovi store. cations is available in English, Arabic, Farsi, French and Urdu.

www.apnatime.com August 2010 | More | 39

 Month In FoCuS

Acer Appoints Adnan Siddiqui Complete life insur-

as Brand Ambassador for Acer ance to Passengers
Pakistan

n PIA is offering optional Complete Life In-

Zahid Mehmood, Country Sales Manager for Acer Pakistan looks at the doc-
ument while Famous actor Adnan Siddiqui signs it to become the Brand
Ambassador of the company in Pakistan
n Actor Adnan Siddiqui has been appointed as Acer's Brand Ambassa-
dor in Pakistan. The Pakistani television actor made big waves with his work
in the 2007 Hollywood feature film with Angelina Jolie, 'A Mighty Heart', and
is considered to be the country's top talent.
Elaborating on the association of Adnan Siddiqui with Acer, Zahid Mah-
mood, Country Sales Manager, Acer Pakistan said that, "Adnan is a key figure
in Pakistan's glamor arena and enjoys a very strong fan following, especially
the youth.."
Al-Riaz Green Systems, Acer’s new retail partner, is proud to extend a
linkage with Adnan Siddiqui as well.
Speaking to the media, actor Adnan Siddiqui commented, "Acer is the
world’s number two IT company and I am thrilled to be associated with the
brand that is obviously an industry leader. Acer makes reliable and user
friendly products and I am a loyal Acer user!"
Holding a remarkable prowess within its domain established enough
to attract a diverse, exuberant and young audience, both Acer and Adnan
Siddiqui have quite a lot in common!
Chairman, FPCCI
Aviation committee,
Mr. Yahya Polani,
presenting a
souvenir to the
Senator Maulana
Ghafoor Hydri. Also
seen present on the
occasion is Haji
Masood Parekh.
surance Cover to its passengers travelling from
overseas to Pakistan and passengers travelling on
domestic routes. PIA Spokesman said recently.
Under this scheme all valuable passengers of
PIA, travelling from overseas can avail insurance
cover for their entire stay in Pakistan for Rs. 10 Mil-
lion on payment of US $10 or equivalent amount
in their local currency. The scheme is also avail-
able for passengers travelling on Domestic
Routes i.e. from their hometown to another do-
mestic destination.
For the convenience of the passengers’ details
and amount of premium to be charged in each
country are available at PIA’s website
www.piac.com.pk.
Passengers can also inquire details of the offer
from PIA Booking Offices, Travel agents and PIA Call
Centre on 111-786-786. PIA spokesman said that
the insurance cover is offered in partnership with
Eastern Federal Union (EFU) Insurance Company to
provide protection to passengers in case of Acci-
dental Death & Permanent Disability (even if it oc-
curs as a result of any terrorist activity). This offer is
valid for passengers with valid return tickets.
So far, over 31,504 policies of CLIC (Complete
Life Insurance Cover) have been sold since the
commencement of this facility in April 2010, the
highest numbers of Passengers who have availed
the offered scheme are from Middle East, USA,
Canada, United Kingdom, European Union, South
Asia, India, China and Turkey; and the numbers
are increasing. While in Pakistan also 665 passen-
gers availed the insurance cover from their home
town to another domestic destination. PIA
Spokesman concluded.
The CLIC Scheme (Complete Life Insurance
Cover) is a milestone and only of its kind in the
history of global airline industry. PIA is the first air-
line to offer insurance cover to passengers for the
entire length of their stay in another country.

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