CONTENTS

1. Certificate ----------------------------------- 01

2. Declaration ----------------------------------- 02

3. Acknowledgement ----------------------------------- 03

4. Company profile ----------------------------------- 04

5. Project profile ----------------------------------- 09

6. Limitation in selling memership --------------------- 22

7. Conclusion ----------------------------------- 23

8. Bibliography ----------------------------------- 24
 ACKNOWLEDGMENT

I would like to take this opportunity to thanks Mr. Dev

kumar, Sales manager of country club India Coimbatore,
Tamil nadu. For allowing me to work upon this project.

This project has definitely been a major learning

experience for me and has given valuable insight into
working of the project.

My sincere thanks to all the staff of country club,

Coimbatore. For there cooperation in completion of my
training in the framing of my report.

Vikas chauhan
 DECLARATION

I (Mr. Vikas chauhan) declare that the project entitled ‘Marketing

research and Collect database for membership’ is an original piece
of work done by me and has not been submitted to any
college/Institute/University in any means possible.

Vikas chauhan
INDUSTRY
PROFILE
CCIL - Country Club India Ltd is one of the fastest growing entertainment and
leisure conglomerate in India. A Multi-Million dollar entity and a listed
company on BSE (Bombay Stock Exchange), CCIL is a pioneer in the concept
of family clubbing in the country.

CCIL has established 186 properties of which 35 are owned and 158 are
franchised properties.

Presently it has 220 plus affiliations plus a global gateway via Country
Vacations and RCI affiliation of 3900 resorts for its esteemed members.

CCIL's very first leisure infrastructure project is Country Club Coconut Grove
which is over much 100 acre and completely eco friendly project near Tumkur
Bangalore. The Project a resultant of a synergy between the core expertise of
the founding organization Amrutha Estates and the innovative vision of
participatory clubbing; that hinges on community living and holiday homes with
clubbing pleasures.

CCIL also forays into the global world with a futuristic project - The proposed
Country Club Golf Village is all set to revolutionize the face of the industry,
Golf Village is a premium membership concept for the niche lifestyle segment
that aspires for the cut above the rest. The concept well accepted by the Non
Resident Indians is on a consistent upward swing. Under this project CCIL
proposes to build 5 golf courses across the country making golfing a popular
phenomenon.

CCIL is Country's biggest chain of Family Clubs recognized by the Limca Book
of World Records. Besides prominent citizens from all walks of life, we have
around  600 Corporate Members, including Microsoft, Satyam Computers,
Brooke bond Lipton (India) Ltd, CMC Ltd and Dr. Reddy's Labs.

CCIL provides a state-of-the-art Health Club, multi-cuisine restaurants, business

centre, swimming pool and other facilities. A unique benefit to members joining
The Country Club is the facility of transferability of membership from one city
to another, paying the differential membership fee, in case the membership fee
at the city to which transfer is sought is higher.

CCIL a powerhouse of entertainment organizes shows including beauty

pageants, Holi, Navarathri, Dasara, Diwali, Christmas, Lodi and New Year
regularly and invite celebrities. Performing artists and entertainers who have
participated in the shows include Salman Khan, Bipasha Basu, Mahima
Chaudary, Yana Gupta Koena Mitra, Sangeetha, Usha Uthup, Remo Fernandez,
Daler Mehndi, Raageshwari, Shan & Sagarika, Bali Brahmbhatt, Sukhvinder
Singh, Sushmitha Sen And Mamta Kulkarni to name a few.

Country Club (India) Ltd has entered into Strategic Alliances with ICICI Bank,
ABN AMRO, HDFC, ICICI Lombard General Insurance etc., wherein all these
banks Credit Cardholders will be entitled to the 0% interest free installments
starting from 6 months to 36 months to avail Country Club membership.

State of the art health clubs including a 24 hour health club is on offer. Niche
wellness spa’s offering the latest and worldwide variety like chocolate and wine
massages apart from the wholesome and holistic ayurvedic, homeopathy and
naturopathy healing and rejuvenation centers are a part of CCIL’s offerings.
Mission statement and aim of the company.

To be world leaders in family clubbing in today’s disintegrating society and

create a cohesive force in relationship between man and men; man and nature
and man and his environs embedded in current realities and inherit by legacy to
the generation next.
To deliver experiences that nurture relationships and contribute to a wholesome
wellness lifestyles in a stress free, eco friendly environments to member
community with a win-win situation for all involved in furthering the cause of
such ecosystems.
PROJECT
PROFILE
Country Condos is a 100% eco friendly, signature project of Country Club India
Ltd that is designed to meet international benchmarks of RCI Gold Crown
specification. Fully loaded on entertainment facilities at the leisure
infrastructure projects that would house the condos, it include a 5500 sq ft of
swimming pool with in built Jacuzzi for added luxury; leisure here is re defined
with floating bar and a multi cuisine restaurant that overlooks the pool. Defined
children area and deluxe rooms and individual cottages add ample to make it a
family weekend getaway.

The project is to house state of the art facilities like Health and Wellness Spa, a
Convention Center, a Helipad, Wedding Pavilion and Sports Stadiums in its
future course of development at its first leisure infrastructure project.

Country Condos is a dual edges offering of a holiday home backed with a Rent
Back option to its members to continually add a second income from the
condominium by agreement with the RMC
 RMC

What is RMC?

 RMC stands for Resort Management Company, a professional

management company headed by Mr. Austin Shu an experienced
hospitality expert and former GM Taj. Rich in experience and
professionally trained to handle the nitty gritty of every aspect involved.
He lays the corner stone for the international standards for operational
procedures; maintaining the inventory given to him in top notch
conditions.
 It manages your property and will directly be responsible for maintaining
and upkeep of the property.
 The outfit currently handling the 155 clubs with over 5000 room
inventory across franchisee properties in India; Backed by a well knit
infrastructure marvel that includes 24/7 customer care team that is
professionally aided by technologically advanced operational procedures
including CRS, Web based inter connectivity, online web portal and real
time online booking system etc.

Advantages of RMC

 RMC is your friend philosopher and guide with regard to your private
condo.
 Signing up with RMC gives you the benefits of owing a Condo while
transferring the maintenance liability on to it.
 RMC even pays your maintenance bills, water, electricity, power bills
etc.apart from the upkeep of the place.
 It helps you transform your Condo to be your second income by leasing it
on a rent back option to 1,50,000 members of CCIL on demand.
 However it banks the appreciating value of land exclusively for you, thus
adding a dual edge of liquidity.
 Free maintenance for two years.
How it works

 Register with RMC.

 Your Condo is added to the network of rooms on online web portal for
rent.
 Your Condo will then be marketed by a hugely networked team that
coordinates and books room nights across our 1, 50,000 members.
 On demand, the CRS automatically scans for the availability of your
condo and books the same.
Once the rent is collected it will be credited to your account on a 50:50
profit sharing basis.

How much does it cost?

Signing up with RMC is currently free

Can I use my condo if RMC takes care of it?

Yes, once you give your condo to RMC you still can stay there. Just book the
condo in advance so that we have not let it out to any other client

As I am not paying for any maintenance charges when I sign up for RMC
are they any charges for me to use my condo?

Yes. As no charges are collected to maintain your condo and RMC takes care of
electricity and water bills. A nominal maintenance and administration charge of
Rs.100 per day will be charged.
 If my room is sold for Rs.1000 or Rs.1500 or Rs.2000 or Rs. 2500 what will
I get?
Simple, when a room is sold we have a 50:50 profit sharing agreement. Rs.300
per night is charged as maintenance when any one other than the owner stays at
the condo.

Calculations made per day per condo.

For Rs.2500 For Rs.2000 For Rs.1500 For Rs.1000

Maintenance Rs.300 Maintenance Rs.300 Maintenance Rs.300 Maintenance Rs.300
RMC 50%- Rs.1100 RMC 50% - Rs. 850 RMC 50% - Rs.600 RMC 50% - Rs. 350
You 50% - Rs. 1100 You 50% - Rs. 850 You 50% - Rs. 600 You 50% - Rs 350

The need for RMC

The Hospitality industry is in its golden years of growth stuck for want of more.
According to Karnataka Tourism there is a current shortage of 15,000 Rooms.

A study conducted by Crisil Research has forecast a surge in hotel room rates
(ARR - 10%) well beyond the current highs. The Report has also predicted good
times for the hospitality industry over the next five years. The study has
predicted a rise in demand for hotel rooms in metros and developing cities (at a
compounded rate of 10 per cent over the next five years.). Occupancy rates are
expected to increase from the current 74 per cent to 76 per cent and 77 per cent
in 2006. However Room availability factor is only expected to grow at a
moderate rate of 5 per cent over the next two years. According to the study,
room demand growth in the next five years will be the highest in Bangalore,
Hyderabad, Pune and Chennai. Bangalore dominates the ARR chart with 25.5%
over last year figures.

RMC Confidence
RMC continually perseveres in increasing the infrastructure facilities to
potentially increase marketability of its rooms. Floated by a fast track growth
company in leisure infrastructure like CCIL RMC is all set to add an
International Convention Center, Wedding Pavilion, Helipad, Spa, Sports
related stadiums, Fun Castle for kids etc the attractions are growing adding to
the confidence of RMC.

Hierarchy of the sales department of country club:

 ABOUT MEMBERSHIPS

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Proposal for the membership

1. Millionaire Club Membership

Special offer Rs.35, 000/-

 Your Millionaire Club Membership is confirmed @ Rs. 60,000/-

(Rupees sixty Thousand Only) including service Taxes.
 Your membership is lifetime.
 Membership cards will be issued to member, spouse and children
below 18 years.
 Your annual administration charges Rs 1800/-per annum.
 All health club facilities are free for five years.
 No direct access to country club Mumbai & Sharjapur.
 You can use all 220 affiliated clubs on reciprocal basis.
 You can use all 150 franchised resorts in India & Abroad.
 You can avail 2 night and 3 days complimentary stay for 5 years
across the country at our Country Club properties only. Rooms are
subjected to availability and booking should be done 45 days in advance.
2. Millionaire Club Premium Membership

Special offer Rs. 60,000/-

 Your Millionaire Club Premium Membership is confirmed @ Rs

90,000/-(Rupees Ninety Thousand Only) including service Taxes.
 Your membership is lifetime.
 Membership cards will be issued to member, spouse and children
below 18 years.
 Your annual administration charges Rs 3000/-per annum.
 All health club facilities are free for five years.
 Direct access to all the clubs.
 You can use all 220 affiliated clubs on reciprocal basis.
 You can use all 150 franchised resorts in India & Abroad.
 Free 6 Nights & 7 Days free holiday in any of the Country Clubs
Resorts till 5 years and bookings should be done 45 days in advance
(Maximum).
3. Mr. Cool Card Membership

Special offer Rs. 1, 25, 000/-

 Your Mr. Cool Card Membership is confirmed @ Rs. 1, 50,000/-

(Rupees One Lac Fifty Thousand Only) including service taxes.
 Your membership is lifetime and transferable & Salable.
 Membership cards will be issued to member for Spouse & Children
Up to 18 Years.
 Your annual administration charges Rs 3,000/-per annum.
 All health club facilities are free for lifetime.
 Access to all our clubs and resorts globally.
 You can use all affiliated Clubs 220 clubs & 150 franchise properties
all over India.
 You can avail free stay for 2 Nights 3 days holiday at any Country Club
Properties till 5 years.
 Complementary plot of area 1089 sq.ft. At Vedic Spa Bangalore. This
is Eco-Friendly project. A value added GIFT from Country Club.
 Member has to pay for Rs. 15,000/- towards Vedic Spa Bangalore plot
registration, stamp duty & Maintenance for 30 months.
4. Mr. Cool Global Parivar Membership

Special offer Rs. 1,75,000/-

 Your Mr. Cool Global Parivar Membership is confirmed @ Rs. 2,

50,000/-(Rupees Two Lac Seventy Fifty Thousand Only) including service
taxes.
 Your membership is lifetime and transferable & Salable.
 Membership cards will be issued to member for Spouse & Children
Up to 18 Years.
 Your annual administration charges Rs 4,000/-per annum.
 All health club facilities are free for lifetime.
 Access to all our clubs and resorts globally.
 You can use all affiliated Clubs 220 clubs & 150 franchise properties
all over India.
 You can avail free stay for 2 Nights 3 days holiday at any Country Club
Properties till 30 years.
 Complementary plot of area 2000 sq.ft. At Golf Village –Kolad. This is
Eco-Friendly project. A value added GIFT from Country Club.
 Member has to pay for Rs. 20,000/- each towards Golf Village- Kolad
plot registration, stamp duty & Maintenance for 30 months.
5. Proposal for Mr.Kool Global Parivar Membership

We welcome you to The Country Cub (I) Ltd, the largest chain
of club in India, which already has been recorded in Limca Book of
Records. This is the Proposal regarding the Mr. Kool Global Parivar
Membership of The Country Club, Jaipur.

Special offer Rs. 3,50,000/-

 Your Mr. Kool Global Parivar Membership is Proposed @ Rs. 4, 50,000/-

(Rupees Four Lac Fifty Thousand Only) including service taxes.
 Your membership is lifetime and transferable & Salable.
 Membership cards will be issued to member for Spouse & Children Up to
18 Years & Parents.
 Your annual administration charges Rs 6,000/-per annum.
 All health club facilities are free for lifetime.
 Access to all our clubs and resorts globally.
 You can use all affiliated Clubs 220 clubs & 150 franchise properties all
over India.
 Complementary plot of area 3000 sq.ft. At Golf Village –Kolad. This is
Eco-Friendly project. A value added GIFT from Country Club.
 Member has to pay for Rs. 30,000/- each towards Golf Village- Kolad plot
registration, stamp duty & Maintenance for 30 months.
 RCI Membership of 4000 Resort 97 over Country for 30 years.
 A Complimentary Holiday package for 2 night/3 days at Country Club
Dubai Property with Accommodation, Air Fare, F & B.
 You can avail free stay for 6 Nights 7 days holiday at any Country Club
Properties for 30 years.
 We’ll expect good co-operation from your side for mutual benefit .
Classifying prospects:

One way to classify a prospect is geographically:

You can decide and choose on geographical locations where you think you
will find your prospective customer.

Example:

New societies, malls, upcoming areas, corporate offices etc.

Who are your prospects?

 Individuals.
 Family.
 Corporate.
 Businessmen.
 Employees.
 Employer.

What are your sources of prospects?

 Family and friends.

 Referrals.
 Yellow pages.
 Newspapers.
 Hoardings.
 Billboards.

But biggest of them all is cold calls.

LIMITATIONS SOUGHT IN SELLING MEMBERSHIPS:-

 Company did not give the legal possession of plot, Because of Eco-
friendly projects.
 There is not its own properties and club in all Tamilnadu.
 Affiliations are only for attraction.
 Rapidly changes in various schemes of company.
 People of Coimbatore are not familiar about this market.
 Contacting potential customer and wait for them is very time consuming.
 In this competition it’s very difficult to convince a customer. So it’s very
mind boggling task to create awareness in each and every candidate. But
that seems to a good experience.
CONCLUSION:-

 The main objective of the executive training is to get direct exposure to

the execution of the day to day functioning of the department within the
organization. It helps to understand the importance of teamwork,
organizational culture, Team dynamics, result orientation, organizational
pressures, complexities in achieving the desired results etc
 The target assigned by the company is to in 1-5 weeks marketing research
and collect database for selling company’s membership. Daily I go in
industries areas and offices meet to 10-15 potential customers for
membership. The main strategy is to meet as many as prospects as
possible through direct calling or by call and convert them into
customers.
 To achieve the desired target take the work, as it is your own business
and do the work with full dedication and aggression and the result will
definitely come.
 BIBLIOGRAPHY

Search engines:

www.google.com

www.wikipedia.com

Official sites:

www.countryclubindia.net
 TRAINING REPORT

Country Club India ltd.

Project on
Market research and collect database for
Membership
In
Submitted in partial fulfillment of the requirement of the
degree in MBA 5 year integrated practice oriented program

Submitted to: Submitted by:

Director Vikas chauhan
Institute of management Roll no. 24
studies Semester: 4th