A PROJECT REPORT ON

RETAILING FROM SPENCER HYPER OF SARJAPUR

BANGALORE

Synopsis submitted in the partial fulfillment of the requirements for the

award of the degree of
Master of Business Administration
Bangalore University

SUBMITTED BY
AAMIL BAKSH
Reg.No:09RSCMA001

Under the guidance of

Prof. Chaya Devi

Signature of Guide Signature of Student

Department of MBA
Garden City College, Bangalore,
Bangalore University.

GARDEN CITY COLLEGE

BANGALORE – 49.
INTRODUCTION TO THE INDUSTRY

Spencer's Retail is one of India’s fastest growing stores. Spencer’s is based on the 'Food
First' Format (it mainly offers fresh and packaged food). Many outlets though sport
multiple formats for retailing food, apparel, fashion, electronics, lifestyle products, music
and books. It is owned by the RPG Group, a major business house.

Established in 1996, Spencer’s is one of the popular destinations for shoppers in India
with supermarkets, hypermarkets and dailies spread all over India.

Spencer's began operations as a retail chain in he early 90’s in Southern India. Stores are
largely setup in one of 2 formats.

• Convenience stores, called Spencer’s

• Hypermarkets, called Spencer’s hyper

In Late October 2009, Spencer's opened its Largest Stores in India in the southern Indian
city of Bangalore. The store is spread over 35,000 square feet (3,300 m2) is part of their
current expansion plan which involves the opening of 10 stores in the city (3
hypermarkets).

INTRODUCTION TO THE ORGANISATION

History of Spencer’s

• Part of the Rs 15,500 corer RPG Group.

o RPG(RAMA PRASAD GOENKA) Enterprises is not only the biggest, but also
one of the most respected names in the industry.
o A US $ 3.4 billon business conglomerate, RPG is one of the power houses that
drive Indian Industries.
o With more than 20 companies, it spans 7 business sectors, retail, technology,
entertainment, power ,transmission, tyre and specialties-all under the RPG banner
• Information about Spencer’s
o Date of Establishment
o 1996
o Revenue
o Rs. 10,913 corers (FY 2007) – RPG Group
o Market Cap
o Rs. 8,314 corers (2007) – RPG Group
• About the Founder
o Rama Prasad Goenka is the Chairman Emeritus of the RPG group, a multi-
sector Indian industrial conglomerate.
o Goenka was born in 1930 and attended the presidency college in his home town
of kolkatta and hard ward university in the united states.
o He is currently an M.P. in the rajya sabha, or upper house, of the Indian
parliament Goenka also holds the position of Chairman of the Board of
Governors, international management institute and is a trustee of the Jawaharlal Nehru
Memorial Fund, the Indira Gandhi Memorial Trust and the rajiv Gandhi foundation.
o He is a former president of the FICCI and the immediate past Chairman of the
Board of Governors of the Indian Institute of Technology in Kharagpur.

INTRODUCTION TO THE STUDY

The move means that there would be 373 Spencer’s and 27 Spencer’s Hyper in India and
As learning is a human activity and is as natural, as breathing. Despite of the fact that
learning is all pervasive in our lives, psychologists do not agree on how learning takes
place. How individuals learn is a matter of interest to marketers. They want to teach
retailers in their roles as their roles as consumers. They want retailers to learn about their
products, product attributes, potential consumers benefit, how to use, maintain or even
dispose of the product and new ways of behaving that will satisfy not only the
consumer’s needs, but the marketer’s objectives.

Statement of the problem

To address the problem of running too many brands and overlapping business operations,
two of the biggest retail players, Spencer’s and Future Group have decided to reduce the
number of brands and store formats.

Future Group is working on integration of two of its group companies, Home Solutions
Retail India Ltd (which runs stores such as E-Zone, Home Town, Electronics Bazaar,
Furniture Bazaar, Collection-I) and Big Bazaar, its hypermarket chain.

As per ET, E-Zone and Home Town would continue to run as it is while all other smaller
formats would be merged with Big Bazaar. The move may then give Big Bazaar a bigger
scale before it comes out with its own IPO.

Similarly RPG Group’s Spencer’s Retail is reducing its number of retail formats from 5
to 2 to avoid confusion among customers with multiple formats.

As a result of this restructuring, Spencer’s Super, Spencer’s Daily, Spencer’s Express and
Spencer’s Fresh would be rebranded as Spencer’s while the hyper mart would continue to
run under the name ‘Spencer’s Hyper’.

EXPECTED CONTRIBUTION FROM THE STUDY

The scope of my study restricts itself to the Brand awareness of Spencer’s and its
comparative analysis with Big Bazaar & other retail organizations in Bangalore city. The
scope of my study is also restricts itself to Bangalore city only. The scope of my study
restricts itself to analyze the organized retailer’s profitability drivers on the basis of
Garments, Gifts, Cards & Music Department where as in the recent trend it's seen that the
key players in retail industry are more emphasizing on the Garments, Personal grooming,
Home furnishings, Life style and footwear Department in their Stores.

OBJECTIVES OF THE STUDY

This project is based on the comparative study of consumer behavior towards Brand
awareness of Spencer’s and its comparative analysis with Big Bazaar & other retail
organizations in Bangalore city. Objectives of the study are:
To study about the Brand awareness of Spencer’s.
To analyze the organized retailer’s profitability drivers on the basis of Garments, Gifts,
Cards & Music Department.

RESEARCH METHODOLOGY

This chapter describes the methodology of the study. This project is based on
information collected from primary sources. After the detailed study, an attempt has been
made to present Brand awareness of Spencer’s and its comparative analysis with Big
Bazaar &other retail organization toward the people. The data had been used to cover
various aspects like price of various commodities available at the Spencer’sand Big
Bazaar &Vishal Mega Mart of the Bangalore city and collected the data.

Survey design:
The study is a cross sectional study because the data were collected at a single point of
time. For the purpose of present study a related sample of the population was selected on
the basis of convenience
PLAN OF ANALYSIS

Types of Customer:

Spencer is a major player in the Indian organized retail industry. They have a good
customer base in the high class level income group. Mainly they are focusing on the
Men-Women-Kids Apparel, gifts and also in the home furnishing products. They have
huge music, cards or cookery departments.

CHAPTER SCHEME:
CHAPTER 1: EXECUTIVE SUMMARY

1.1 Objective of the Study

1.2 Research Methodology
1.3 Expected Contribution from the Study
1.4 Limitations and Directions for Future Research
1.5 Conclusion

CHAPTER 2: INTRODUCTION

2.1 General introduction about the Industry

2.2 Background the Study
2.3 Statement of the Problem
2.4 Need and Importance of the Study
2.5 Objectives of the Research

CHAPTER 3: COMPANY PROFILE

3.1 Company Objectives

3.2 Vision and Mission
3.3 Company Hierarchy
3.4 Product Portfolio

CHAPTER 4: REVIEW OF LITERATURE

4.1 Purpose
4.2 Methodology
4.3 Conclusion

CHAPTER 5: RESEARCH METHODOLOGY

5.1 Type of Research
5.2 Sampling Techniques
5.3 Sampling Size
5.4 Instrumentation Techniques
5.5 Actual Collection of data
5.6 Other software used for Data Analysis

CHAPTER 6: DATA ANALYSIS AND INTERPRETATION

6.1 A table to be drawn with relevant statistics

6.2 Each question to be analysed with a bar chart or pie chart using the table
6.3 Findings to be reported at the end of each question

CHAPTER 7: SUMMARY OF FINDINGS

7.1 The complete analysis to be reported

7.2 SWOT Analysis

CHAPTER 8: SUGGESTION AND RECOMMENDATION

CHAPTER 9: CONCLUSION

AANEXTURE
• Blank copy of questionnaire
• Any research tool used
• Any reference material used

BIBLIOGRAPHY