1

TRAINING AND DEVELOPMENT

I N S T I T U T E

BUSINESS PLAN

Cell: +8801674774840
Mail: t.nd_i@ymail.com
Web: www.trainNdevelopmentInstitute.com

15th December, 2009

Course code: 3703

Course Title: Entrepreneurship Development
Program: BBA
Semester: Fall 2009
Batch: 30th
Section: C

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Submitted To:
Md. Abdullah M. Taher
Lecturer
Asian University of Bangladesh

Submitted By:
Md. Salah Uddin
ID No. BBA 200923135

Touhidul Islam
ID No. BBA 200720286

Md. Nashirul Alam

ID No. BBA 200720486

Date of Submission: 17th December, 2009

Table of Contents

1. Introductory Page …………………………………………………………………...4

1.1 Name of the firm:…………………………………………………………………4
1.2 Principals of the firm:…………………………………………………………………...…4

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1.3 Nature of the business:………………………………………………………………….4

1.4 Financing Needed:………………………………………………………………………4
1.5 Statement of Confidentiality & Non-Disclosure …………………………………..….4
2. Executive Summery……………………………………………………………….5
2.1 Business Description……………………………………………………………………5
2.2 Service………………………………………………………………………………..…..5
2.3 The Market……………………………………………………………………………….5
2.4 Competition………………………………………………………………………………5
2.5 Operations………………………………………………………………………………..6
2.6 Management Team……………………………………………………………………...6
2.7 Risk/Opportunity:……………………………………………………………………...…6
2.8 Financial Summery………………………………………………………………………6
3. Industry Analysis………………………………………………………………..…7
3.1 Future Outlook and trends…………………………………………………………...…7
3.2 Analysis of Competition…………………………………………………………………7
3.3 Market segmentation……………………………………………………………………7
3.4 Industry Forecasts……………………………………………………………………….7
4. Description of Venture……………………………………………………………8
4.1 Service………………………………………………………………………………...….8
4.2 Size of Business…………………………………………………………………………8
4.3 Official Equipment and personnel…………………………………………………...…8
4.4 Background of Entrepreneurs………………………………………………………….8
5. Service Plan………………………………………………………………………...9
5.1 Service Description………………………………………………………………...……9
5.2 Unique Features of Proprietary Aspects of Service……………………………….…9
5.3 Research and Development ……………………………………………………..……9
6. Marketing Plan……………………………………………………………………10
6.1 Pricing…………………………………………………………………………….….….10
6.2 Promotion………………………………………………………………….……………10
6.3 Controls…………………………………………………………………………....……10
.

7. Organizational Plan………………………………………………………………11
7.1 Form of Ownership………………………………………………………….…………11
7.2 Identification of Partners:…………………………………………….………….….…11
7.3 Authority of Principles……………………………………………………………....…11
7.4 Roles And Responsibilities Of Managing Team……………………………….……11
8. Assessment of Risk…………………………………………………………...…13
8.1 Weakness of Business…………………………………………………………...……13
8.2 New Technologies…………………………………………………………………..…13
8.3 Contingency Plan………………………………………………………………………13
9. Financial Plan………………………………………………………………..……14
9.1 Financial Summery……………………………………………………………….……14
9.2 Initial Investments (Assets)……………………………………………………………14
9.3 Expected Service Revenue……………………………………………………...……14
9.4 Balance sheet (After Ending First Month)………………………………………...…14
9.5 Income Statement:…………………………………………………………………..…14
9.6 Measuring the Break Even Point…………………………………………………..…14
9.7 Capital Requirements……………………………………………………………….…14
9.8 Source of Funds……………………………………………………………………..…14

10. Appendix……………………………………………………………………..……17
1. Introductory Page

1.1 Name of the firm:

The name of the firm is ‘TRAINING AND DEVELOPMENT INSTITUTION’.

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1.2 Principals of the firm:

Three owners of the firm are the principle also; they are members of the Advisory
Board. The principles are:
Md. Salah Uddin
Asian University of Bangladesh
ID No. 200923135
Batch: 30. Section: C
Md. Nashirul Alam
Asian University of Bangladesh
ID No. 200720486
Batch: 30. Section: C
Touhidul Islam
Asian University of Bangladesh
ID No: 200720286
Batch: 30. Section: C

1.3 Nature of the business:

The ‘TRAINING AND DEVELOPMENT INSTITUTION’ is a service performing
institution. It trains up the new and unskilled employer of a firm accordingly their
working environment.

1.4 Financing Needed:

Particulars Amount (taka)

Land 50,00,000
Building 50,00,000
Machinery 1,00,00,000
Furniture 50,000
Advertising 20,000
Total 2,70,00,000

1.5 Statement of Confidentiality & Non-Disclosure

This document contains proprietary and confidential information. All data submitted to
RECEIVING PARTY is provided in reliance upon its consent not to use or disclose any
information contained herein except in the context of its business dealings with TRAINING
AND DEVELOPMENT INSTITUTE. The recipient of this document agrees to inform its
present and future employees and partners who view or have access to the document's
content of its confidential nature.
The recipient agrees to instruct each employee that they must not disclose any information
concerning this document to others except to the extent those matters are generally known to,
and are available for use by, the public. The recipient also agrees not to duplicate or distribute
or permit others to duplicate or distribute any material contained herein without TRAINING
AND DEVELOPMENT INSTITUTE'S express written consent.
TRAINING AND DEVELOPMENT INSTITUTE retains all title, ownership and intellectual
property rights to the material and trademarks contained herein, including all supporting
documentation, files, marketing material, and multimedia
BY ACCEPTANCE OF THIS DOCUMENT, THE RECIPIENT AGREES TO BE BOUND BY
THE AFOREMENTIONED STATEMENT.

2 Executive Summery

2.1 Business Description

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There are many industrial firms in our country and much of their employer also. But they are
hardly struggling to alive in competitive market with their unskilled employer. At the time of
present global competitive market these firms are feeling to have train and develop up of their
employers. But at the most cases these firms have no enough capacity, capability, sound
space, required training equipment and experienced trainers. So that in this circumstance we
have come to help these firms by giving appropriate training to their employers according to
the need of the specific firm’s operation.

On the other hand Bangladesh is a country of much population. It has a lot of men but it is not
power of Bangladesh because the employment opportunity is not available here and they are
not efficient also with technical knowledge. A big part of GDP is come from foreign countries
sent by Bangladeshi worker. If they are been efficient from ‘TRAINING AND DEVELOPMENT
INSTITUTION’ they can create a lot of employment opportunity in foreign country and
contribute in GDP.

This ‘Training and Development’ institution is a Click and Brick partnership business will
produce service for that firms mentioned above. It is a new business will be incremented
according to the need of various types of the client firms and their segmentations.

2.2 Service

Basically it is a services producer institution; it may try to give its best to make one as a well-
trained employer of a firm keeping adjustment with their operations. Specifically our service
will help a firm to make their personnel skillful with its operational activities. We have a sound
space according to necessity, modern technological equipments and well-experienced trainer
retired from same as those relative firms; we will works for the firm in a contractual system to
prepare their employer as they want.

2.3 The Market

Although our country is poor but has also a few of Industries and the majority number of the
Garments factory; so firstly our target is this sector that means we works as a representative
of garments factory in a contractual system to train and develop up their manpower as the
requirements of personnel department. And at next will try to increase our scope and target
the different firms and different training operation as their need.

We develop also the manpower of our country according to modern and global technological
demand as they can get employment opportunity in foreign country easily.

2.4 Competition

Every firm has needed to train and develop their manpower they are trying also but they are
not succeeding as their need and expectation due to their limitations that we want to fill up. At
present time we have no competent in market we have targeted, so we are the first. But there
are some institutions in Dhaka trained people whom wants to get opportunity in foreign
country, but they are not hard competitor for us in spite of all we will be able to take the
market under of us in very soon a . Our service is being expected by garments factory and
we hope we will can fill up their need and be popular even we will take a much advertising
mission.

2.5 Operations

As though our main target is garments factories and maximum of these are available at
Gazipur and Savar so our institution also will be located between these two zones. We must
get offer from these factories to perform for them. And we should have to follow the following
steps…..

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 Well decorated working premises

 Availability of updated technology
 Well-experienced and retired person from personnel managing department of
Garments factory will be hired.
 A much direct advertisement will be running
 If possible a few factories will be permanent customer as partner.
 To reduce risk and increase opportunity we will try to increase our scope, target new
factories and segmentation, and have to do Insurance for unexpected risk.

2.6 Management Team

The management team of the ‘TRAINING AND DEVELOPMENT INSTITUTION’ will be very
small, simple due to make it friendly. But the members of management team will have highest
level of consciousness to run this institution appropriately by measuring risks and
opportunities. The trainer will be hired who recently retired from the related firm (Garments
Factory) and he will be member also of management team to create high level of demand of
our performance. If needed the Client firm will be our partner and also a member of
management team.

Managing Director will manage his subordinate managers like the Financial Manager,
Marketing Manager, Equipment Manager, and the Personnel Manager. All the managers will
take help, decision, and suggestion from the Managing Director. The Financial Manager will
manage the all financial events of the firm. If any event rises to another manager he will be
closed to the Financial Manager. Marketing manager will survey the market and try to develop
the promotion of the firm. The Equipment manager will mange for new and update
technology; he has a direct relationship with the Financial and Personnel Managers.
Personnel Manager will control every activity of subordinates in the firm. Trainers will be
always busy to train up their scholar appropriately. Workers will follow up command of every
department through to the personnel department.

2.7 Risk/Opportunity:

The firm ‘TRAINING AND DEVELOPMENT INSTITUTION’ has a potential risk; it should be
mentioned as high risk but as a normal function for any firm. That is if any partner wishes to
retired unfortunately then we the remain partners increase our share of ownership otherwise
we may include a customer firm as a partner. Basically the main owners will be member of
the advisory boards will advise the managing director and this board is the topes level of
management, keep the power of making decision where the managers will can only serve
data.
Here the great opportunity to us that the high demand of our service in market and the
clients firms are waiting for our service. So we have no late to get feedback.

2.8 Financial Summery

Our monthly total expenses are tk.17, 07,000. We have charged tk.5000 for per scholar. So to
pick up the cost we have to perform at least for 342 scholars; and this is our Break Even
Point. We can earn up to tk.25, 00,000 by using our total 500 seat capacities. Then after total
cost our Net Income is tk.7, 93,000. Our initial investment is tk.3, 70, 00,000 but we have
cash tk.100, 00,000. The Mercantile Bank Issues loan of tk.1, 50, 50,000; and the Apex
Company advanced tk.25, 00,000 to perform service for them.
3. Industry Analysis

3.1 Future Outlook and trends

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Basically it is a services producer institution; it may try to give its best to make one as a well-
trained employer of a firm keeping adjustment with their operations. Specifically our service
will help a firm to make their personnel skillful with its operational activities. We have a sound
space according to necessity, modern technological equipments and well-experienced trainer
retired from same as those relative firms; we will works for the firm in a contractual system to
prepare their employer as they want.

3.2 Analysis of Competition

Every firm has needed to train and develop their manpower they are trying also but they are
not succeeding as their need and expectation due to their limitations that we want to fill up. At
present time we have no competent in market we have targeted, so we are the first. But there
are some institutions in Dhaka trained people whom wants to get opportunity in foreign
country, but they are not hard competitor for us in spite of all we will be able to take the
market under of us in very soon a . Our service is being expected by garments factory and
we hope we will can fill up their need and be popular even we will take a much advertising
mission.

3.3 Market segmentation

Although our country is poor but has also a few of Industries and the majority number of the
Garments factory; so firstly our target is this sector that means we works as a representative
of garments factory in a contractual system to train and develop up their manpower as the
requirements of personnel department. And at next will try to increase our scope and target
the different firms and different training operation as their need.

We develop also the manpower of our country according to modern and global technological
demand as they can get employment opportunity in foreign country easily.

3.4 Industry Forecasts

Although the Apex Company advanced us for their future service, we want to keep a better
relationship with them. Our Marketing Manager will also advertise and try to make relationship
with customer firms. Our mission is performing for our total seat capacity 500 people we want
to continue the trend. We will perform for every head @ amount of 5000 tk.Our monthly
operating expenses will be at least tk.17, 07,000 that will be covered by performing for at least
342 scholars. Our initial mission will be performing for more than 342 per month.

The philosophy of the ‘TRAINING AND DEVELOPMENT’ in not only earn profit; earning profit
after the customer satisfaction. We hope it will be possible easily because of our friendly
managing organizational structure. Our short term goal to warm up the relationship with active
customer firm and the long term goal is trying to make relationship with those firm who do not
informed our service.

The main mission of the ‘TRAINING AND DEVELOPMENT INSTITUTION’ is picking up our
initial investment 2, 00, 00,000TK within up to 29 months.

4 Description of Venture

4.1 Service

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We work as a representative of garments factory in a contractual system to train and develop

up their manpower as the requirements of personnel department. And at next will try to
increase our scope and target the different firms and different training operation as their need.
So, the Garments Firms will send their new employer to us to train-up them in a contractual
system.

We develop also the manpower of our country according to modern and global technological
demand as they can get employment opportunity in foreign country easily.

4.2 Size of Business

The firm has 5,000 X 5,000 square meters enough area. Here we have capacity to installed
500 machineries in a sound space. At next we will be able also to increase our frustructure.

4.3 Official Equipment and personnel

The ‘TRAINING AND DEVELOPMENT INSTITUTION’ has planned for updated

machineries and 5 well experienced trainer for 500 scholars. The others personnel
are:
Title No. of Members

Advisory Board 3 (Owners)

Managing Director 1
Financial Manager 1
Marketing Manager 1
Equipment Manager 1
Personnel Manager 1
Trainers 5
Workers 2

4.4 Background of Entrepreneurs

The entrepreneurs are the student of ‘Asian University of Bangladesh’. They are completing
their Bachelor of Business Administration (BBA) educational course; this is the first project of
them.

5 Service Plan

The ‘TRAINING AND DEVELOPMENT INSTITUTION’ performs service for garments

factories to make their employment skilful. If the garments factories take the service to
develop up their employer’s skill they will be able to control their cost, wasting, and earn profit

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more rapidly. The garments factory requires a lot of employers; we made the new required
employer accordingly with the environment and working method of the customer firms.

5.1 Service Description

We are at early stage now. We offer to take service and reduce cost. And our service is
available at a chief rate. We rated the servicing cost very low and than our servicing level.
The retired and well experienced trainer is hired from the same of customer firm.

5.2 Unique Features of Proprietary Aspects of Service

The service this firm is performing it gives to the customers firms a few facilities those they
have no as follows:
 An unique training space
 Active and enough Machinery
 Reduce wastage
 Time saving
 Experienced trainer
 Low cost, and
 Skillful manpower

5.3 Research and Development

The Equipment and Personnel Managers are analyzing how to increase productivity by skillful
employee with the updated technologies. They are not only thinking about the ‘TRAINING
AND DEVELOPMENT INSTITUTION’ also thinking how to reduce wastage cost and save
time to produce.

6 Marketing Plan

6.1 Pricing

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Our mission is performing for our total seat capacity 500 people we want to continue the
trend. We will perform for every head @ amount of 5000 tk.Our monthly operating expenses
will be at least Tk.17, 07,000 that will be covered by performing for at least 342 scholars. Our
initial mission will be performing for more than 342 per month.

The philosophy of the ‘TRAINING AND DEVELOPMENT’ in not only earn profit; earning profit
after the customer satisfaction. We hope it will be possible easily because of our friendly
managing organizational structure. Our short term goal to warm up the relationship with active
customer firm and the long term goal is trying to make relationship with those firm who do not
informed our service.

The main mission of the ‘TRAINING AND DEVELOPMENT INSTITUTION’ is picking up our
initial investment 2, 00, 00,000TK within up to 29 months.

6.2 Promotion

The Equipment and Personnel Managers are analyzing how to increase productivity by skillful
employee with the updated technologies. They are not only thinking about the ‘TRAINING
AND DEVELOPMENT INSTITUTION’ also thinking how to reduce wastage cost and save
time to produce. Separately the Marketing Manager is busy to promote the image of the firm
through the much advertising and, Click and Brick communication with the customer firms.
The advertisement will be running with the both print and electronic media.

6.3 Controls

The Marketing Manager tries to control his Marketing department; the Managing Director also
helps to control market and make marketing strategies if needed. Here the marketing control
means a warm relationship with customer firms that task is be ensured by the Marketing
Manager.

7 Organizational Plan

7.1 Form of Ownership

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The ‘TRAINING AND DEVELOPMET INSTITUTION’ is a partnership business. Three

Partners are opening the business firm.

7.2 Identification of Partners:

Md. Salah Uddin

Asian University of Bangladesh
ID No. 200923135
Batch: 30. Section: C

Md. Nashirul Alam

Asian University of Bangladesh
ID No. 200720486
Batch: 30. Section: C

Touhidul Islam
Asian University of Bangladesh
ID No: 200720286
Batch: 30. Section: C

All partners have an equal share of capital. Nashir and Salah Uddin are giving cash tk.50,
00,000 to their initial capital and Touhid is giving his own land to ‘TRAINING AND
DEVELOPMENT’ as his share of capital worth tk.50, 00,000.

7.3 Authority of Principles

The 3 owners are members of the advisory board of the firm will provide decision and
suggestion to managing director to take an action. The Managing Director cannot make any
decision by avoiding this Advisory Board; but the Advisory Board can take decision for the
firm if they seem.

7.4 Roles And Responsibilities Of Managing Team

The management team of the ‘TRAINING AND DEVELOPMENT INSTITUTION’ will be very
small, simple due to make it friendly. But the members of management team will have highest
level of consciousness to run this institution appropriately by measuring risks and
opportunities. The trainer will be hired who recently retired from the related firm (Garments
Factory) and he will be member also of management team to create high level of demand of
our performance. If needed the Client firm will be our partner and also a member of
management team.
Managing Director will manage his subordinate managers like the Financial Manager,
Marketing Manager, Equipment Manager, and the Personnel Manager. All the managers will
take help, decision, and suggestion from the Managing Director. The Financial Manager will
manage the all financial events of the firm. If any event rises to another manager he will be
closed to the Financial Manager. Marketing manager will survey the market and try to develop
the promotion of the firm. The Equipment manager will mange for new and update
technology; he has a direct relationship with the Financial and Personnel Managers.
Personnel Manager will control every activity of subordinates in the firm. Trainers will be
always busy to train up their scholar appropriately. Workers will follow up command of every
department through to the personnel department.
The chain of command will be following:

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Advisory Board

Managing Director

Personnel Equipment Marketing Financial

Manager Manager Manager Manager

Workers
The main duties of each individual members of management:

 Advisory Board: This panel is made with owners of the institution will help to
taking decision the managing directors; and this board is the primary sources of
capital fund.

 Managing Director: Managing director directs and co-ordinates the managers of

other departments; and takes help of advisory board at any new event and
decision.

 Personnel Manager: Personnel manager will control the personnel department

that made with trainer and 4th class workers.

 Equipment Manager: The Equipment manager will manage the equipment and
technological sight efficiently. If any problem with equipment is raised he will
solve that and ensure also new and update technology through to the Marketing
Manager. And the information about training equipment will be provided to trainer
by Equipment Manager.

 Marketing Manager: Marketing manager will control the marketing sight; try to
increasing marketing promotion, and purchasing update technological equipment.
Marketing manager will take financial support from the Financial Manager.

 Financial Manager: Financial Manager manages the financial sight of the

institution and if any financial problem or opportunity will be raised he must inform
the advisory board.

 Trainer: Trainer must be busy to train up employers of client factories efficiently.

If he finds out any technical problem with equipment he will inform Equipment
Manager.

 Worker: Workers follow up the orders of all departments but if they have any
objection will have to inform the Personnel Managers.

8 Assessment of Risk

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8.1 Weakness of Business

The firm ‘TRAINING AND DEVELOPMENT INSTITUTION’ has a potential risk; it should be
mentioned as high risk but as a normal function for any firm. That is if any partner wishes to
retired unfortunately then we the remain partners increase our share of ownership otherwise
we may include a customer firm as a partner. And for the other abnormal risk we have to
insurance for our firm. After all it is clear that normally we have no risk if we will be able to
hold our customer permanently.

8.2 New Technologies

The Equipment Manager is always ensuring update technologies. A fund from net Income will
be available here for purchasing modern and update technology.

8.3 Contingency Plan

We the partners are too much confident to continue our business firm ‘TRAINING AND
DEVELOPMENT INSTITUTION’ for a long time. We will convert it to corporation business if
we want to be retired after a long time.

9. Financial Plan

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9.1 Financial Summery

Firstly we are going to find out the break even point, so that we have to calculate our
expenses before going on.

9.2 Initial Investments (Assets)

The initial investment is given bellow:

Assets TK.
Cash 1,00,00,000
Building 50,00,000
Machinery 1,00,00,000
Furniture 50,000
Advertisement 20,000
Total 2,50,70,000

9.3 Expected Service Revenue (Per month):

The potential Service revenue is as following

Seat capacity x Earning per seat
500 X 5,000 = 25, 00,000

9.4 Balance sheet (After Ending First Month)

Particulars TK.
Assets:
Cash………………………………………………. 1,15,45,500
Land……………………………………………… 50,00,000
Building………………………………………… 47,50,000
Machinery...................................................... 95,00,000
Furniture………………………………………… 47,500

Total Assets 3,08,43,000

Liabilities & Owner’s Equity:

Owner’s Equity:
Salah Uddin 53,17,667
Touhid 53,17,667
Nashir 52,64,333
1,57,93,000
Liability: Notes Payable to Mercantile Bank Ltd. 1,50,50,000
3,08,43,000
Total Liability and Owner’s Equity

9.5 Income Statement:

Particulars tk. Tk.

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Total Service Revenue (500X 3,000) 25,00,000

(Less): Expenses:
Salary Expense:
Managing Director (30,000 x 1) 30,000
Financial Manager (25,000 x 1) 25,000
Marketing Manager (20,000 x 1) 20,000
Equipment Manager (15,000 x 1) 15,000
Personnel Manager (15,000 x 1) 15,000
Trainers (10,000 x 5) 50,000
Workers ( 5,000 x 2) 10,000
1,60,000
Advertising Expenses……………………………. 20,000
Supplies Expenses…………………………….. 10,000
Utility Expenses………………………………… 2,000
Insurance Expense……………………………….. 10,000
Interest Expense ………………………………….. 7,52,500
Depreciation Expense:
Building @ 5% 2,50,000
Machinery @ 5% 5,00,000
Furniture @ 5% 2,500
7,52,500
Total Expenses 17,07,000
Net Income 7,93,000

9.6 Measuring the Break Even Point:

Service Income

25, 00,000

Total Cost
17, 07,000
BEP
Clients
Minimum No. of

12, 50,000

Here in this

0
250 342 500
0
No. Of Clients

‘TRAINING AND DEVELOPMENT INSTITUTION’ total 500 seats are available. Since the rate
of performance for every head is tk.5, 000 so we can earn at best tk.25, 00,000 at best. Here

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the Diagram is showing our total cost to run this instruction for a month is tk.17, 07,000 and
so we have to perform for at least 342 peoples to recover our operating cost. And this is the
Break Even Point for the ‘TRAINING AND DEVELOPMENT INSTITUTION’.

9.7 Capital Requirements

Firstly we need a big amount to (purchase):

 Land in sound location
 Building
 Machinery
 Furniture
 Advertisement
 Hiring Managers, Trainers and others employer
 Other Starting Expenses

9.8 Source of Funds

Source Amount Percentage

Owners’ Contribution in Cash 1,00,00,000
Mercantile Bank Ltd. 1,50,50,000 5%
Apex is giving Advance to service for them 25,00,000
Total 2,75,50,000

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10. Appendix

Contracts:
1. Touhid gives 5,000 X 5,000 square meters land as his share of capital worth tk.50,
00,000.

2. Apex Co. advanced tk.25, 00,000 to performing for their 500 scholars for a month.

3. Mercantile Bank gives loan tk.15050000 for signed on a note.

Links:
http://www.biztree.com/
http://www.reportbd.com/articles/35/1/Taxation-in-Bangladesh/Page1.html

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