Professional Documents
Culture Documents
Submitted to :
Avon and
its CSR
Syeda Nausheen
Naqvi
CIIT/SP10-MBA-
160/LHR
Avon and its Corporate Social Responsibility
AVON
Avon, the company for women, is a leading global beauty company, with $10
billion in annual revenue. As the world's largest direct seller, Avon markets
to women in more than 100 countries through 5.4 million independent Avon
Sales Representatives. Avon's product line includes beauty products, fashion
jewelry and apparel, and features such well-recognized brand names as
Avon Color, Anew, Skin-So-Soft, Advance Techniques, Avon Naturals, and
Mark.
Numerous Avon Crusade programs raise funds and awareness for the cause
including:
• Avon Walk for Breast Cancer Series
• Walk Around the World for Breast Cancer
• Crusade Pink Ribbon fundraising products
Emergency Relief
As global corporate citizens, Avon Products, Inc. and the Avon Foundation for Women together
respond quickly to national and international emergencies. Since 2001 nearly $19 million has
been awarded for women and their families affected by natural disasters or crises, including: the
Avon Heart of America Fund in response to the attacks of September 11, 2001; the Avon Yellow
Ribbon Fund to assist military service personnel lost or wounded in Iraq and other armed
conflicts; the Avon Heart of Asia campaign to assist victims of the tsunami in southeast Asia;
extensive fundraising and product donations for relief efforts following Hurricanes Katrina and
Rita; and aid for relief and reconstruction efforts following the earthquake in China in 2008.
Most recently, Avon donated over $2 million for relief and recovery following the devastating
earthquake in Haiti on January 12, 2010.