Scribd Logo
Upload

Welcome to Scribd!

  • The Impact of Social Media On Innovation - Josh Bernoff

    Uploaded by

    Yung-Hui Lim
    1K views24 pages
    Right now, your customers are writing about your company in the millions of blogs, forums, and affinity communities exploding across the Web – rating your products, re-defining your brand, even engaging with your competitors through new online communities to create products and services that beat yours.

    Original Title

    The Impact of Social Media on Innovation - Josh Bernoff

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PDF or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    Right now, your customers are writing about your company in the millions of blogs, forums, and affinity communities exploding across the Web – rating your products, re-defining your brand, even engaging with your competitors through new online communities to create products and services that beat yours.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF or read online from Scribd
    Flag for inappropriate content
    1K views24 pages

    The Impact of Social Media On Innovation - Josh Bernoff

    Uploaded by

    Yung-Hui Lim
    Right now, your customers are writing about your company in the millions of blogs, forums, and affinity communities exploding across the Web – rating your products, re-defining your brand, even engaging with your competitors through new online communities to create products and services that beat yours.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF or read online from Scribd
    Flag for inappropriate content
    of 24
    Josh Bernoff The impact of social media on innovation Thursday, August 28, 2008 10:00 AM - 11:00 AM PDT a. Live Webinar with Groundswell co-author Josh Bernoft a for on™ Webi Tum social madia into an innovation opportunity Pre ee ee Thursday, August 28th, 2008 — 10am Pacific, 1pm Eastern Ct ae Right now, your customers are writing about your company in the millions of blogs, forums, and affinity communities explading across the Web—rating your products, ‘ re-defining your brand, even engaging with your competitors through new online communities to create products and services that beat yours. Learn how to tum this social media “groundswell” Into an innovation ‘opportunity. Attend this special Open for Innovation Webinar featuring Josh Bemaf, ‘co-author of Groundswell: Winning in a World Transformed by Social Technologies. FCoE + Collaborative innovation, a framework » Case studies in collaborative innovation » Captive communities » Beta test bed » Idea communities » “Suggestion boxes” » Product ratings Bye ait neu sl ae Definition > Groundswell A social trend in which people use iCcYosla(ol ole HCOMe MUMIA TSM UAL cl*| from each other, rather than from Neelol toler MARU elec mevelg 16) f-]1 e185

    You might also like