Professional Documents
Culture Documents
This assignment may seem like a lot of work but the idea is to
allow you to gain credit for the preparation work put into the
week by week activities – something which is often not given
credit for in other modules. Please note, that in order to
write-up a topic to a good standard you should also
participate in the class discussion of that topic.
Therefore, non-attendance may result in lower grades
being awarded.
Hand-in date:
11th May 2011. All students should also submit an electronic
copy of the portfolio via the “Submit Assignment” button on the
NILE menu.
IB03014: Seminar 2a
For this seminar activity you will have to research Rolls Royce aero
engines – a UK plc:
http://ir.rolls-royce.com/rr/investors/finresults/results/
Work your way through the recent annual reports and
corporate information on the website in order to carry out a
five forces analysis of the industry. You should conclude with
your opinion as to how attractive the industry is.
IBO3014: Seminar 2b
http://www.supermarket.co.uk/compare-supermarkets.html
http://www.foxbusiness.com/story/markets/industries/retail/tescos-
uk-grocery-market-share-rises---weeks---kantar/
http://news.bbc.co.uk/1/hi/business/7572199.stm
http://www.igd.com/index.asp?id=1&fid=1&sid=7&tid=26&cid=94
• Seminar 4a
• Seminar 5a
Seminar 5 b
Using the Mendelow approach, identify Tesco's main
Your tutors will split you into groups and ask you to identify
Grid.
Seminar 5c
• Seminar 6a
For this task you will need to look back at Rolls Royce aero
http://www.rolls-royce.com/civil/
http://ir.rolls-royce.com/rr/investors/finresults/results/
Seminar 6b
case below:
• Seminar 7a
For this seminar you will have to look back at the websites