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Signature and Name of Invigilator OMR Sheet No. : ......................................................

(To be filled by the Candidate)


1. (Signature)
Roll No.
(Name)
(In figures as per admission card)

2. (Signature) Roll No.


(In words)
(Name)
Test Booklet No.
D—1 7 0 8 PAPER—II
Time : 1¼ hours] MANAGEMENT [Maximum Marks : 100
Number of Pages in this Booklet : 16 Number of Questions in this Booklet : 50
Instructions for the Candidates ÂÚUèÿææçÍüØô¢ ·ð¤ çÜ° çÙÎðüàæ
1. Write your roll number in the space provided on the top of 1. ÂãÜðU ÂëDU ·ð¤ ª¤ÂÚU çÙØÌ SÍæÙ ÂÚU ¥ÂÙæ ÚUôÜU ِÕÚU çÜç¹°Ð
this page. 2. §â ÂýàÙ-˜æ ×𢠿æâ Õãéçß·¤ËÂèØ ÂýàÙ ãñ¢Ð
2. This paper consists of fifty multiple-choice type of questions.
3. ÂÚUèÿææ ÂýæڐUÖ ãôÙð ÂÚU, ÂýàÙ-ÂéçSÌ·¤æ ¥æ·¤ô Îð Îè ÁæØð»èÐ ÂãÜðU ÂUæ¡¿ ç×ÙÅU
3. At the commencement of examination, the question booklet
will be given to you. In the first 5 minutes, you are ¥æ·¤ô ÂýàÙ-ÂéçSÌ·¤æ ¹ôÜÙð ÌÍæ ©â·¤è çِÙçÜç¹Ì Áæ¡¿ ·ð¤ çÜ° çÎØð
requested to open the booklet and compulsorily examine it ÁæØð¢»ð çÁâ·¤è Áæ¡¿ ¥æ·¤ô ¥ßàØ ·¤ÚUÙè ãñ Ñ
as below : (i) ÂýàÙ-ÂéçSÌ·¤æ ¹ôÜÙð ·ð¤ çÜ° ©â·ð¤ ·¤ßÚU ÂðÁ¤ÂÚU Ü»è ·¤æ»Á ·¤è
(i) To have access to the Question Booklet, tear off the âèÜ ·¤ô ȤæǸU Üð¢UÐ ¹éÜè ãé§ü Øæ çÕÙæ SÅUè·¤ÚU-âèÜU ·¤è ÂéçSÌ·¤æ
paper seal on the edge of this cover page. Do not Sßè·¤æÚU Ù ·¤Úð¢UÐ
accept a booklet without sticker-seal and do not accept
an open booklet. (ii) ·¤ßÚU ÂëDU ÂÚU ÀUÂð çÙÎðüàææÙéâæÚU ÂýàÙ-ÂéçSÌ·¤æ ·ð¤ ÂëDU ÌÍæ ÂýàÙô¢ ·¤è
(ii) Tally the number of pages and number of questions ⢁Øæ ·¤ô ¥‘ÀUè ÌÚUã ¿ñ·¤ ·¤ÚU Üð¢U ç·¤ Øð ÂêÚðU ãñ¢UÐ ÎôáÂê‡æü ÂéçSÌ·¤æ
in the booklet with the information printed on the çÁÙ×ð¢ ÂëDU / ÂýàÙ ·¤× ãô¢ Øæ ÎéÕæÚUæ ¥æ »Øð ãô¢ Øæ âèçÚUØÜU ×ð¢ Ù ãô¢
cover page. Faulty booklets due to pages/questions ¥ÍæüÌ ç·¤âè Öè Âý·¤æÚU ·¤è ˜æéçÅUÂê‡æü ÂéçSÌ·¤æ Sßè·¤æÚU Ù ·¤Úð¢U ÌÍæ
missing or duplicate or not in serial order or any ©âè â×Ø ©âð ÜUõÅUæ·¤ÚU ©â·ð¤ SÍæÙ ÂÚU ÎêâÚUè âãè ÂýàÙ-ÂéçSÌ·¤æ
other discrepancy should be got replaced immediately
Üð Üð¢Ð U §â·ð¤ çÜ° ¥æ·¤ô Âæ¡¿ ç×ÙÅU çÎØð ÁæØð¢»ðÐ ©â·ð¤ ÕæÎ Ù
by a correct booklet from the invigilator within the
period of 5 minutes. Afterwards, neither the question Ìô ¥æ·¤è ÂýàÙ-ÂéçSÌ·¤æ ßæÂâ Üè ÁæØð»è ¥õÚU Ù ãè ¥æ·¤ô
booklet will be replaced nor any extra time will be ¥çÌçÚUQ¤ â×Ø çÎØæ ÁæØð»æÐ
given. (iii) §â Áæ¡¿ ·ð¤ ÕæÎ ÂýàÙ-ÂéçSÌ·¤æ ·¤è R¤× ⢁Øæ OMR ˜淤 ÂÚU
(iii) After this verification is over, the Test Booklet Number ¥¢ç·¤Ì ·¤Úð¢U ¥UõÚU OMR ˜淤 ·¤è R¤×¤â¢Øæ §â ÂýàÙ-ÂéçSÌ·¤æ ÂÚU
should be entered in the OMR Sheet and the ¥¢ç·¤Ì ·¤ÚU Îð¢Ð
OMR Sheet Number should be entered on this Test
Booklet. 4. ÂýˆØð·¤ ÂýàÙ ·ð¤ çÜ° ¿æÚU ©žæÚU çß·¤Ë (A), (B), (C) ÌÍæ (D) çÎØð »Øð ãñ¢Ð
4. Each item has four alternative responses marked (A), (B), ¥æ·¤ô âãè ©žæÚU ·ð¤ Îèƒæüßëžæ ·¤ô ÂðÙ âð ÖÚU·¤ÚU ·¤æÜæ ·¤ÚUÙæ ãñ Áñâæ ç·¤ Ùè¿ð
(C) and (D). You have to darken the oval as indicated çιæØæ »Øæ ãñÐ
below on the correct response against each item. ©ÎæãÚU‡æ Ñ B C D
A
Example : A B C D ÁÕç·¤ (C) âãè ©žæÚU ãñÐ
where (C) is the correct response. 5. ÂýàÙô¢ ·ð¤ ©žæÚU ·ð¤ßÜU Âýà٠˜æ I ·ð¤ ¥‹ÎÚU çÎØð »Ø𠩞æÚU-˜淤 ÂÚU ãè ¥¢ç·¤Ì
5. Your responses to the items are to be indicated in the Answer ·¤ÚUÙð ãñ¢Ð ØçÎ ¥æ ©žæÚU ˜淤 ÂÚU çÎØð »Øð Îèƒæüßëžæ ·ð¤ ¥Üæßæ ç·¤âè ¥‹Ø
Sheet given inside the Paper I booklet only. If you mark SÍæÙ ÂÚU ©žæÚU 翋ãæ¢ç·¤Ì ·¤ÚUÌð ãñ, Ìô ©â·¤æ ×êËUØ梷¤Ù Ùãè¢ ãô»æÐ
at any place other than in the ovals in the Answer Sheet, it
will not be evaluated. 6. ¥‹ÎÚU çÎØð »Øð çÙÎðüàæô¢ ·¤ô ŠØæÙÂêßü·¤ Âɸð¢UÐ
6. Read instructions given inside carefully. 7. ·¤“ææ ·¤æ× (Rough Work) §â ÂéçSÌ·¤æ ·ð¤ ¥ç‹Ì× ÂëDU ÂÚU ·¤Úð¢UÐ
7. Rough Work is to be done in the end of this booklet. 8. ØçÎ ¥æ ©žæÚU-ÂéçSÌ·¤æ ÂÚU ¥ÂÙæ Ùæ× Øæ °ðâæ ·¤ô§ü Öè çÙàææÙ çÁââð ¥æ·¤è
8. If you write your name or put any mark on any part of the Âã¿æÙ ãô â·ð¤, ¤ç·¤âè Öè Öæ» ÂÚU ÎàææüÌð Øæ ¥¢ç·¤Ì ·¤ÚUÌð ãñ¢ Ìô ÂÚUèÿææ ·ð¤
test booklet, except for the space allotted for the relevant çÜØð ¥Øô‚Ø ƒæôçáÌ ·¤ÚU çÎØð ÁæØð¢»ðÐ
entries, which may disclose your identity, you will render
yourself liable to disqualification. 9. ¥æ·¤ô ÂÚUèÿææ â×æ# ãôÙð ¤ÂÚU ©žæÚU-ÂéçSÌ·¤æ çÙÚUèÿæ·¤ ×ãôÎØ ·¤ô ÜUõÅUæÙæ
9. You have to return the test question booklet to the ¥æßàØ·¤ ãñ ¥õÚU ÂÚUèÿææ â×æç# ·ð¤ ÕæÎ ¥ÂÙð âæÍ ÂÚUèÿææ ÖßÙ âð ÕæãÚU Ù
invigilators at the end of the examination compulsorily Üð·¤ÚU ÁæØð¢Ð
and must not carry it with you outside the Examination 10. ·ð¤ßÜ ÙèÜð / ·¤æÜð ÕæÜU Œßæ§ZÅU ÂñÙ ·¤æ ãè §SÌð×æÜ ·¤Úð¢UÐ
Hall.
10. Use only Blue/Black Ball point pen. 11. ç·¤âè Öè Âý·¤æÚU ·¤æ ⢻‡æ·¤ (·ñ¤Ü·é¤ÜðÅUÚU) UØæ Üæ» ÅðUÕÜ ¥æçÎ ·¤æ
11. Use of any calculator or log table etc., is prohibited. ÂýØô» ßçÁüÌ ãñÐ
12. There is NO negative marking. 12. »ÜÌ ©žæÚU ·ð¤ çÜ° ¥¢·¤ Ùãè¢ ·¤æÅðU ÁæØð¢»ðÐ

D—1708 1 P.T.O.
MANAGEMENT
PAPER—II

Note : This paper contains fifty (50) multiple-choice questions, each question carrying
two (2) marks. Attempt all of them.

1. The term opportunity cost refers to :


(A) Variable cost
(B) Short - run cost
(C) Cost of one product in terms of production of others sacrifised.
(D) Cost related to an optimum level of production.

2. Consumer’s Willingness to pay minus (2) actual payment is called :


(A) Producer’s surplus (B) Consumer’s surplus
(C) Supplier’s surplus (D) Utility cost

3. The pay - back period refers to :


(A) The number of years a project takes to recover its investment (original) cost.
(B) The number of instalments to make payment.
(C) The time - lag between investment and commissioning of the Project.
(D) The time required to attain break - even point.

4. In the case of Veblen goods, demand curve will slope :


(A) Upwards (B) Downwards
(C) Horizontal (D) Vertical

5. Monopolist can decide :


(A) Quantity (B) Price
(C) Either price or quantity (D) Both price and quantity

6. The conflict resulting into anxiety, tension frustration or hostility due to one’s emotional
involvement, may be termed as :
(A) Perceived Conflict (B) Manifest Conflict
(C) Felt Conflict (D) Conflict Aftermath

7. The obstruction in communication caused due to differences in individual’s interpretation


of words and symbols, is known as :
(A) Psychological Barrier (B) Social Barrier
(C) Organisational Barrier (D) Semantic Barrier

D—1708 2
MANAGEMENT
Âýà٠˜æ—II
ÙôÅU Ñ §â Âýà٠˜æ ×𢠿æâ (50) Õãé-çß·¤ËÂèØ ÂýàÙ ãñ¢Ð ÂýˆØð·¤ ÂýàÙ ·ð¤ Îô (2) ¥¢·¤ ãñ¢Ð âÖè ÂýàÙô¢ ·ð¤ ©žæÚU
ÎèçÁ°Ð

1. ¥ßâÚUÜæ»Ì âð ¥çÖÂýæØ ãñ Ñ
(A) ÂçÚUߞæüÙàæèÜ Üæ»Ì (ßðçÚUØðÕÜ ·¤æòSÅU)
(B) ¥Ë·¤æÜèÙ Üæ»Ì (àææÅüU-ÚUÙ-·¤æòSÅU)
(C) ˆØæ»ð »° ©ˆÂæÎæð´ ·ð¤ â´ÎÖü ×ð´ °·¤ ©ˆÂæÎ ·¤è Üæ»Ì
(D) ©ˆÂæÎÙ ·ð ¥çÏ·¤Ì× SÌÚU ·ð¤ âÕç‹ÏÌ Üæ»Ì

2. ©ÂÖæðQ¤æ ·¤è ßæSÌçß·¤ ¥ÎæØ»è-¥ÎæØ»è ·¤è §‘ÀUæ ·¤æð ·¤ãæ ÁæÌæ ãñ Ñ


(A) ©ˆÂæη¤ ¥æØæçÏØ (B) ©ÂÖæðQ¤æ ¥æØæçϐØ
(C) âÖæÚU·¤ ¥æØæçÏØ (D) ©ÂØæðç»Ìæ Üæ»Ì

3. Âð-Õñ·¤ ÂèçÚUØǸ âð ¥çÖÂýæØ ãñ Ñ


(A) °·¤ ÂçÚUØæðÁÙæ ·¤æð ×êÜ Üæ»Ì Âýæ# ·¤ÚUÙð ×ð´ Ü»ð ãé° ßáü
(B) ¥ÎæØ»è ·ð¤ çÜ° ·¤è »§ü ç·¤àÌæð´ ·¤æ ç»ÙÌè
(C) ¥ÎæØ»è ·¤ÚUÙð ¥æñÚU ÂçÚUØæðÁÙæ ·ð¤ ¿æÜê ãæðÙð ·¤æ ¥‹ÌÚUæÜ
(D) çÕÙæ ãæçÙ-ÜæÖ â×-çՋÎé ·¤æð Âýæ# ·¤ÚUÙð ·ð¤ çÜ° ¥ÂðçÿæÌ â×Ø

4. ßðÕÜðÙ »éǸ⠷¤è âêÚUÌ ×ð´, ×æ¡» ÚðU¹æ 緤⠥æðÚU Ì·¤ Ûæé·ð¤»è?
(A) ª¤ÂÚU - ×é¹è (B) çِ٠×é¹è
(C) çÿæçÌÁ ×é¹è (D) ª¤Šßü ×é¹è

5. °·¤æçÏ·¤æÚUè çهæüØ Üð â·¤Ìæ ãñ Ñ


(A) ×æ˜ææ (B) ×êËØ
(C) ×êËØ ¥Íßæ ×æ˜ææ (D) ×êËØ ¥æñÚU ×æ˜ææ-ÎæðÙæð´

6. ç·¤âè ÃØçQ¤ ·ð¤ ÖæßÙæˆ×·¤ ©ÜÛææß ·ð¤ ·¤æÚU‡æ ç·¤âè çßÚUæðÏ ·ð¤ ȤÜSßM¤Â ãé§ü 翋Ìæ, ÌÙæß, çÙÚUæàææ ¥Íßæ
àæ˜æéÌæ ãæðÙð ·¤æð ·¤ãæ ÁæÌæ ãñ Ñ
(A) ™ææÌ-çßÚUæðÏ (B) Âý·¤ÅUU-çßÚUæðÏ
(C) ¥ÙéÖß Á‹Ø çßÚUæðÏ (D) çßÚUæðÏ ·ð¤ ©ÂÚUæ‹Ì

7. â´¿æÚU‡æ ×ð´ àæŽÎæð´ °ß´ ÂýÌè·¤æð´ ·ð¤ ÃØçQ¤»Ì çÙßü¿Ù ·ð¤ ¥´ÌÚU ·ð¤ ·¤æÚU‡æ ©ˆÂóæ ãæðÙð ßæÜð ÃØßÏæÙ ·¤æð ÁæÙæ ÁæÌæ
ãñÐ
(A) ×ÙSÌæçˆß·¤ ÕæÏæ°´ (B) âæ×æçÁ·¤ ÕæÏæ°´
(C) âæ´»çÆU·¤ ÕæÏæ°´ (D) âè×æç‹ÅU·¤ ÕæÏæ°´

D—1708 3 P.T.O.
8. The usual tendency with negative feedback is to find the reason to explain one’s own
behaviour. This tendency is termed as :
(A) Mutuality (B) Displacement
(C) Rationalisation (D) Projection

9. In which of the following inter - personal styles, people are critical of other’s behaviour,
develop rules and regulations and impose them on others :
(A) Rescuing style (B) Prescriptive style
(C) Normative style (D) Supportive style

10. Sometimes your behaviour results in a congruent response from other person, such
behaviour is referred to as :
(A) Perceptual defence (B) Perceptual bias
(C) Misperception (D) Response evocation

11. “Employees selected for the work should be as perfectly matched to the demand of the
job as possible.” Which of the following theories says this :
(A) Scientific Management Theory (B) Bureaucracy Theory
(C) Classical Theory (D) Traditional Theories

12. The process of studying and collecting information relating to a specific job is known
as :
(A) Job Analysis (B) Job Specification
(C) Job Description (D) Motion Study

13. The assumption that employees like work, are creative and can exercise self direction is
known as :
(A) Theory X (B) Theory Y
(C) Theory Z (D) None of these

14. The horizontal expansion of jobs is termed as :


(A) Job enrichment (B) Job enlargement
(C) Job sharing (D) Job involvement

15. The communication taking place among members of the same work group or among
members or work groups at the same level is described as :
(A) Downward Communication (B) Upward Communication
(C) Laterlal Communication (D) Parallel Communication

D—1708 4
8. Ù·¤æÚUæˆ×·¤ ÂýçÌÂéçC ×ð´ ¥ÂÙð ÃØßãæÚU ·¤è ÃØæØæ ·¤ÚUÙð ·¤æ ·¤æÚU‡æ Éê´UɸÙð ·¤è âæÏæÚU‡æ Âýßëçžæ ãæðÌè ãñÐ §â Âýßëçžæ
·¤æð ·¤ãÌð ãñ´Ð
(A) ÂæÚUSÂçÚU·¤Ìæ (B) çßSÍæÂÙ
(C) ¥æñ翈ØSÍæÂÙ (D) Âýÿæð‡æ

9. §Ù×ð´ âð 緤⠥´ÌßñüØçQ¤·¤ ÚUèçÌØæð´ ×ð´ ÃØçQ¤ ÎêâÚðU ·ð ÃØßãæÚUæð´ ·¤è â×æÜæð¿Ùæ ·¤ÚUÌð ãñ´, çÙØ× °ß´ çÙØ×Ù
ÕÙæ·¤ÚU ÎêâÚUæð´ ÂÚU ÍæðÂÌð ãñ´Ð
(A) çÙSÌæÚU ÚUèçÌ (B) çÙÎðüàææˆ×·¤ ÚUèçÌ
(C) ÂýçÌ×æÙæˆ×·¤ ÚUèçÌ (D) Âæðá·¤ ÚUèçÌ

10. ·¤Öè ·¤Öè ¥æ·¤æ ÃØßãæÚU ÎêâÚUæð´ ·ð ©ÂØéQ¤ ÃØßãæÚU ×ð´ ÂçÚU‡æÌ ãæðÌæ ãñÐ °ðâð ÃØßãæÚU ·¤æð ·¤ãæ ÁæÌæ ãñÐ
(A) ÂýçÌÕæðçÏ·¤ ÚUÿææ (B) ÂýçÌÕæðÏ·¤ Âêßæü»ýã
(C) ¥ÂýçÌÕæðçÏ·¤ (D) ÁßæÕ ©Î÷ÕæðÏÙ

11. Ò·¤æØü ·ð¤ çÜ° ¿ØçÙÌ ·¤×ü¿æçÚUØæð´ ·¤æð ·¤æØü ·¤è ¥æßàØ·¤Ìæ¥æð´ ·ð¤ âæÍ çÁÌÙæ ãæð â·ð¤ ©ÌÙæ â×·¤ÿæ ãæðÙæ
¿æçã°ÐÓ
çِ٠×ð´ âð ·¤æñÙ âð çâhæ´Ì °ðâæ ·¤ãÌð ãñ´Ð
(A) ßñ™ææçÙ·¤ ÂýՋÏÙ çâhæ´Ì (B) Ùæñ·¤ÚUàææãè çâhæ´Ì
(C) €Üæçâ·¤Ü çâhæ´Ì (D) ÂæÚUÂçÚU·¤ çâhæ´Ì

12. °·¤ çßçàæC ÁæòÕ ·ð¤ â´Õ´Ï ×ð´ âê¿Ùæ¥æð´ ·¤æð °·¤˜æ ·¤ÚUÙð °ß´ ¥ŠØØÙ ·¤ÚUÙð ·¤è ÂýçR¤Øæ ·¤æð ÁæÙæ ÁæÌæ ãñ Ñ
(A) ÁæòÕ çßàÜðá‡æ (B) ÁæòÕ çßçàæCè·¤ÚU‡æ
(C) ÁæòÕ çßßÚU‡æ (D) »çÌ ¥ŠÄØÙ

13. Øã ×æ‹ØÌæ ç·¤ ·¤×ü¿æÚUè ·¤æ× ·¤æð Ââ´Î ·¤ÚUÌð ãñ´, ÚU¿Ùæˆ×·¤ ãñ´ ÌÍæ Sß-çÙÎðüàæÙ ·¤æ ÂýØæð» ·¤ÚU â·¤Ìð ãñ´ ·¤æð
ÁæÙæ ÁæÌæ ãñ Ñ
(A) çâhæ´Ì X (B) çâhæ´Ì Y
(C) çâhæ´Ì Z (D) §Ù×ð´ âð ·¤æð§ü Ùãè´

14. ÁæòÕ ·ð¤ ÿæñçÌÁæ·¤æÚU çßSÌæÚU ·¤æð ·¤ãÌð ãñ´ Ñ


(A) ÁæòÕ â´ßhüÙ (B) ÁæòÕ çßSÌëÌè·¤ÚU‡æ
(C) ÁæòÕ çãSâæ·¤ÚU‡æ (D) ÁæòÕ âçóæçãÌè·¤ÚU‡æ

15. °·¤ â×æÙ ·¤×ü¿æÚUè â×êã ¥Íßæ âÎSØæð´ ¥Íßæ °·¤ â×æÙ SÌÚU ÂÚU ·¤æØü â×êãæð´ ·ð¤ Õè¿ â´ßãÙ ·¤æð ·¤ãæ ÁæÌæ
ãñ Ñ
(A) ¥Ïæð×é¹è â´ßãÙ (B) ª¤Šßü×é¹è â´ßãÙ
(C) ÕæÎ ·¤æ â´ßãÙ (D) â×æÙæ´ÌÚU â´ßãÙ

D—1708 5 P.T.O.
16. An incentive plan, where improvements in group productivity determines the total
amount of money that is allocated, is described as :
(A) Profit sharing (B) Gain sharing
(C) Bonus sharing (D) None of these

17. Which of the following is related with “change in conditions of service” of a worker ?
(A) Section 9A of the ID Act (B) Section 9B of the ID Act
(C) Section 3 of the ID Act (D) Section 25 of the ID Act

18. The Central Trade Union AITUC is associated with :


(A) Bharatiya Janta Party
(B) Congress Party of India
(C) Communist Party of India (Marxist)
(D) Communist Party of India

19. The weighted average of possible returns, with weights being the probabilities of
occurrence is known as :
(A) Expected return (B) Average return
(C) Variability of returns (D) Variance of returns

20. The amount by which the face value of a bond exceeds its current price is known as :
(A) Bond premium (B) Bond discount
(C) Intrinsic value of bond (D) Future value of bond

21. The project whose acceptance precludes the acceptance of one or more alternative
projects is known as :
(A) Independent project (B) Dependent project
(C) Mutually exclusive project (D) Contingent project

22. As per CAPM cost of equity (Rj) is equal to :


– – –
(A) Rf1( R M2Rf ) Bj (B) R M1(Rf2R M ) Bj
– –
(C) Rj1( Rf2RM ) Bj (D) Bj1( R M2Rf ) Rj

23. Annual cash dividends divided by annual earnings or alternatively dividend per share
divided by earnings per share is known as :
(A) cost of equity (B) cash profit
(C) dividend - pay out ratio (D) retention ratio

D—1708 6
16. °·¤ °ðâè ÂýæðˆâæãÙ ØæðÁÙæ, çÁâ×ð´ âæ×êçã·¤ ©ˆÂæη¤Ìæ ×ð´ âéÏæÚU mæÚUæ ·é¤Ü Õæ´ÅUè ÁæÙð ßæÜè ÏÙÚUæçàæ ·¤æ
çÙÏæüÚU‡æ ãæðÌæ ãñ, ·¤ãæ ÁæÌæ ãñ Ñ

(A) ÜæÖ çãSâðÎæÚUè (B) ¥ÁüÙ çãSâðÎæÚUè

(C) ÕæðÙâ çãSâðÎæÚUè (D) §Ù×ð´ âð ·¤æð§ü Ùãè´

17. §Ù×ð´ âð ·¤æñÙ Ÿæç×·¤ ·ð¤ Òâðßæ àæÌæðZ ×ð´ ÂçÚUßÌüÙÓ âð â´Õ´çÏÌ ãñ Ñ
(A) ¥æñlæðç»·¤ çßßæÎ ¥çÏçÙØ× ·¤è ÏæÚUæ 9 ¥ (B) ¥æñlæðç»·¤ çßßæÎ ¥çÏçÙØ× ·¤è ÏæÚUæ 9 Õ

(C) ¥æñlæðç»·¤ çßßæÎ ¥çÏçÙØ× ·¤è ÏæÚUæ 3 (D) ¥æñlæðç»·¤ çßßæÎ ¥çÏçÙØ× ·¤è ÏæÚUæ 25

18. ·ð¤‹ÎýèØ Ÿæç×·¤ ⴃæ Ò°ÅU·¤Ó â´Õ´çÏÌ ãñ Ñ

(A) ÖæÚUÌèØ ÁÙÌæ ÂæÅUèü (B) ÖæÚUÌèØ ·¤æ´»ýðâ ÂæÅUèü

(C) ·¤ØéçÙSÅU ÂæÅUèü ¥æȤ §´çÇUØæ (×æ€âüßæÎè) (D) ÖæÚUÌèØ ·¤ØéçÙSÅU ÂæÅUèü

19. ·¤æð§ü ÂýˆØæØ ç×ÜÙð ·¤è â´ÖæßÙæ ·ð¤ ÖæÚU‡æ âð ç·¤Øæ ãé¥æ àæ€Ø ÂýˆØæØ ·ð¤ ÖæçÚUÌ ¥æñâÌ ·¤æð ·¤ãæ ÁæÌæ ãñ Ñ

(A) ¥ÂðçÿæÌ ÂýˆØæØ (B) ¥æñâÌ ÂýˆØæØ

(C) ÂýˆØæØ ·¤è ÂçÚUßçÌüÌæ (D) ÂýˆØæØ ·¤æ ÂýâÚU‡æ

20. ßæð ÚUæçàæ çÁââð Õæò‹ÇU ·¤æ ¥´ç·¤Ì ×êËØ ©â·ð¤ ßÌü×æÙ ×êËØ âð ¥çÏ·¤ ãæðÌæ ãñ ©âð ÁæÙæ ÁæÌæ ãñ Ñ

(A) Õæò‹ÇU Âýèç×Ø× (B) Õæò‹ÇU ·¤ÅæñÌè

(C) Õæò‹ÇU ·¤æ ¥æ´ÌçÚU·¤ ×êËØ (D) Õæò‹ÇU ·¤æ ÖçßcØ ×êËØ

21. Áæð ÂýæðÁð€ÅU ·¤è Sßè·ë¤çÌ âð âÖè ßñ·¤çË·¤ ÂýæðÁð€ÅU ·¤è Sßè·ë¤çÌ ×Ùæ ãæð ÁæÌè ãñ ©âð ÁæÙæ ÁæÌæ ãñ Ñ

(A) SßÌ´˜æ ÂýæðÁð€ÅU (B) çÙÖüÚU ÂýæðÁð€ÅU

(C) ÂæÚUSÂçÚU·¤ ¥ÂßÁü·¤ ÂýæðÁð€ÅU (D) âæÂðÿæ ÂýæðÁð€ÅU

22. âè°Âè¥ð× ·ð¤ ¥ÙéâæÚU §€ßèÅUè ·¤è Üæ»Ì (Rj) ÕÚUæÕÚU ãæðÌæ ãñ Ñ
– – –
(A) Rf1( R M2Rf ) Bj (B) R M1(Rf2R M ) Bj
– –
(C) Rj1( Rf2RM ) Bj (D) Bj1( R M2Rf ) Rj

23. ßæçáü·¤ ÚUæð·¤ÇU ÜæÖæ´àæ Öé»ÌæÙ ·¤æð ßæçáü·¤ ¥æß·¤ âð çßÖæçÁÌ ç·¤Øæ ãé¥æ ¥Íßæ °·¤ ¥´àæ ·ð¤ ÜæÖæ´àæ ·¤æð °·¤
¥´àæ ·¤è ¥æß·¤ âð ÁÕ çßÖæçÁÌ ·¤ÚUÌð ãñ ©âð ·¤ãÌð ãñ Ñ

(A) §€ßèÅUè ·¤è Üæ»Ì (B) ٻΠÜæÖ

(C) ÜæÖæ´àæ-Âð ¥æ©ÅU ¥ÙéÂæÌ (D) ÏæÚU‡æ ¥ÙéÂæÌ

D—1708 7 P.T.O.
24. When merger is in the nature of consolidation, the accounting approach will be :
(A) Purchase method (B) Pooling of interest method
(C) Combination (D) None of the above

25. Which of the following is not element of Promotion - Mix ?


(A) Advertising (B) Sales promotion
(C) Personal selling (D) Direct marketing

26. Which of the Marketing - Mix order is correct ?


(A) price, product, place, promotion
(B) product, price, promotion, place
(C) product, price, place, promotion
(D) product, place, price, promotion

27. Which of the following coined the term 4 Ps ?


(A) Philip Kotler (B) Stanton
(C) Mc Carthy (D) Theodore Levitt

28. Which of the following PLC stages is in correct order ?


(A) introduction, adolescence, growth, decline
(B) introduction, growth, maturity, decline
(C) introduction, maturity, growth, decline
(D) introduction, growth, saturation, maturity

29. Who authored the book “positioning - the battle for the mind” ?
(A) Philip Kotler and Gary Arm Strong
(B) Theodore Levitt
(C) Peter F. Drucker
(D) AlRice and Jack Trout

30. How do you distinguish marketing and selling ?


(A) They are one and the same
(B) Marketing is a part of selling
(C) Selling is a part of marketing
(D) No relationship between selling and marketing

D—1708 8
24. çßÜèÙè·¤ÚU‡æ ÁÕ °·¤˜æè·¤ÚU‡æ ·ð¤ SßM¤Â ×ð´ ãñ ÌÕ çãâæÕèØ ¥çÖ»× ãæð»æ Ñ

(A) ¹ÚUèÎ ÂhçÌ (B) çãÌ â×êãè·¤ÚU‡æ ÂhçÌ

(C) â´ØæðÁÙ (D) ©ÂÚUæðQ¤ ×ð´ âð ·¤æð§ü Ùãè´

25. çِÙçÜç¹Ì ×ð´ âð ·¤æñÙ âæ ÒÂýæð×æðàæÙ-ç׀âÓ ·¤æ Ìžß Ùãè´ ãñ Ñ

(A) çߙææÂÙ (B) çßR¤è ÂýæðˆâæãÙ

(C) çÙÁè çßR¤Ø (D) ÂýˆØÿæ çßR¤Ø

26. çِÙçÜç¹Ì ×ð´ âð ç߇æÙ ×ðÜ ·¤æ ·¤æñÙâæ R¤× âãè ãñ?

(A) ×êËØ, ©ˆÂæÎ, SÍæÙ, ÂýæðˆâæãÙ (B) ©ˆÂæÎ, ×êËØ, ÂýæðˆâæãÙ, SÍæÙ

(C) ©ˆÂæÎ, ×êËØ, SÍæÙ, ÂýæðˆâæãÙ (D) ©ˆÂæÎ, SÍæÙ, ×êËØ, ÂýæðˆâæãÙ

27. çِÙçÜç¹Ì ×ð´ âð ç·¤âÙð ÒȤæðÚU-ÂèÓ ·¤æ Âý¿ÜÙ ç·¤Øæ Ñ

(A) çȤçÜ ·¤æðÅUÜÚU (B) SÅñ´UÅUÙ

(C) ×ñ·¤ ·¤æÚUÍè (D) çÍØæðÇUæðÚU ÜðçßÅU

28. çِÙçÜç¹Ì ×ð´ âð ·¤æñÙ âè ÒÂýæòÇU€ÅU Üæ§È¤ âæ§ü·¤ÜÓ ¥ßSÍæ°´ âãè R¤× ×ð´ ãñ Ñ

(A) Âýßðàæ, ·¤æð×æØü, çß·¤æâ, ÂÌÙ (B) Âýßðàæ, çß·¤æâ, ßØS·¤Ìæ, ÂÌÙ

(C) Âýßðàæ, ßØS·¤Ìæ, çß·¤æâ, ÂÌÙ (D) Âýßðàæ, çß·¤æâ, ¿ÚU× SÌÚU, ßØS·¤Ìæ

29. ÒÂæðçÁàæçÙ´»-çÎ ÕñÅUÜ È¤æÚU çÎ ×槴ÇUÓ ÂéSÌ·¤ ·¤æ Üð¹·¤ ·¤æñÙ ãñ?

(A) çȤçÜ ·¤æðÅUÜÚU ¥æñÚU »ñÚUè ¥æ×üSÅþUæ´» (B) çÍØæðÇUæðÚU Üðßð^

(C) ÂèÅUÚU °È¤. ÇþU·¤ÚU (D) °ÜÚUèâ ¥æñÚU Áñ·¤ ÅþU檤ÅU

30. ç߇æÙ ¥æñÚU çßR¤Ø ×𴠀Øæ ¥‹ÌÚU ãñ?

(A) ÎæðÙæð´ °·¤ ãñ´Ð (B) ç߇æÙ, çßR¤Ø ·¤æ °·¤ ¥´» ãñÐ

(C) çßR¤Ø, ç߇æÙ ·¤æ °·¤ ¥´» ãñÐ (D) ÎæðÙæð´ ·ð¤ Õè¿ ·¤æð§ü â´Õ´Ï Ùãè´ ãñÐ

D—1708 9 P.T.O.
31. In case of Product/Market, the cell showing New Product and Existing Market is referred
as :
(A) Market Penetration (B) Product Development
(C) Market Development (D) Diversification

32. Which factor need not to be considered in the location of a plant ?


(A) Management Institution (B) Availability of power
(C) Infrastructure facilities (D) Marketing facilities

33. A transportation problem will be said to be balanced if :


(A) No. of rows is equal to the no. of columns
(B) No. of warehouses is equal to the no. of factories
(C) Total supply is equal to the Total Demand
(D) Total Demand is equal to the Estimated Demand

34. In M/M/1/:/FIFO the probability that exactly n customers are in the queueing system
under steady state is :
(A) Pn5(12r)n rn (B) Pn5(12r) rn
(C) Pn5(11r)n rn (D) Pn5(11r) rn
(where r is traffic intensity )

35. PERT stands for :


(A) Project Evaluation and Renew Technique
(B) Project Evaluation and Review Technique
(C) Perfect Evaluation and Review Tactics
(D) Preferred Evaluation and Research Team

36. If a six faced dice is thrown, the probability that the number appearing on the upper
most face of the dice is an even number :
1 1 1 1
(A) (B) (C) (D)
6 3 2 4

8
37. Mean and standard deviation of a Binomial Distribution are 4 and respectively.
3
Then the values of the parameters n and p are :
2 1 1 2
(A) 4 and (B) 12 and (C) 4 and (D) 12 and
3 3 3 3

D—1708 10
31. ©ˆÂæÎ / ç߇æÙ ·¤è Îàææ ×ð´, ·¤ÿæ çÁâ ×ð´ ÙØæ ©ˆÂæÎ ¥æñÚU ßÌü×æÙ ÕÁæÚU ÂýÎçàæüÌ ãæðÌð ãñ´ ·¤æð €Øæ ·¤ãæ ÁæÌæ
ãñ Ñ

(A) ÕæÁæÚU Âýßðàæ (B) ©ˆÂæÎ çß·¤æâ

(C) ÕæÁæÚU çß·¤æâ (D) çßçÖóæè·¤ÚU‡æ

32. ç·¤âè ŒÜæ´ÅU ·ð¤ â´SÍæÂÙ ×ð´ 緤⠷¤æÚU·¤ ·¤è ¥æðÚU ŠØæÙ Ùãè´ çÎØæ ÁæÙæ ¿æçã°?

(A) ÂýՋÏÙ â´SÍæ (B) çÕÁÜè ·¤è ©Â܎ÏÌæ

(C) ×êÜÖêÌ ÉUæ¡¿ð ·¤è âééçßÏæ°´ (D) ç߇æÙ âééçßÏæ°´

33. ÒÅþUæ´SÂæðÅðüàæÙ â×SØæÓ ·¤æð ÌÕ ÒÕñÜð´âÓ ãé¥æ ×æÙæ Áæ°»æ ÁÕ Ñ

(A) ´ç€ÌØæð´ ·¤è ⴁØæ S̐Öæð´ ·¤è ⴁØæ ·ð¤ ÕÚUæÕÚU ãæð

(B) »æðÎæ×æð´ ·¤è ⴁØæ ·¤æÚU¹æÙæð´ ·¤è ⴁØæ ·ð¤ ÕÚUæÕÚU ãæð

(C) ·é¤Ü âŒÜæ§ ·é¤Ü ×æ¡» ·ð¤ ÕÚUæÕÚU ãæð

(D) ·é¤Ü ×æ¡» ¥Ùé×æçÙÌ ×æ¡» ·ð¤ ÕÚUæÕÚU ãæð

34. M/M/1/:/FIFO ´çQ¤·¤ÚU‡æ ÃØßSÍæ (€ß觴» çâSÅU×) ·ð¤ çSÍÚU ¥ßSÍæ ×ð´ ßæSÌçß·¤ N ⴁØæ »ýæã·¤æð´
·ð¤ ãæðÙð ·¤è â´ÖæßÙæ ãñ Ñ
(A) Pn5(12r)n rn (B) Pn5(12r) rn
(C) Pn5(11r)n rn (D) Pn5(11r) rn
(Áãæ´ r ÅþUæçȤ·¤ §´Åð´UçâÅUè ãñ)

35. Âè §ü ¥æÚU ÅUè (ÂñÚUÅU) ·¤æ ÂêÚUæ Ùæ× €Øæ ãñ ?

(A) ÂýæðÁð€ÅU §üßñËØê°àæÙ °´ÇU çÚU‹Øê ÅñU€Ùè·¤ (B) ÂýæðÁð€ÅU §üßñËØê°àæÙ °´ÇU çÚUÃØê ÅñU€Ùè·¤

(C) ÂÚUÈñ¤€ÅU §üßñËØê°àæÙ °´ÇU çÚUÃØê ÅñUç€ÅU€â (D) ÂýðȤÇüU §üßñËØê°àæÙ °´ÇU çÚâ¿ü ÅUè×

36. ØçÎ ÀÑ ×é¹è Âæàææ Èð´¤·¤æ Áæ°, â× â´Øæ ª¤ÂÚU ¥æÙð ·¤è â´ÖæßÙæ ç·¤ÌÙè ãæð»è?

1 1 1 1
(A) (B) (C) (D)
6 3 2 4

8
37. Õæ§üÙæðç×ØÜ çßÌÚU‡æ ·¤æ â×æ´ÌÚU ×æŠØ ¥æñÚU ×æÙ·¤ çß¿ÜÙ R¤×àæÑ 4 ¥æñÚU ãæðÌæ ãñÐ ÌÕ ÂñÚUæ×èÅUÚU
3
°Ù (n)¥æñÚU Âè (p)·¤æ ×êËØ €Øæ ãæð»æ ?

2 1 1 2
(A) 4 ¥æñÚU (B) 12 ¥æñÚU (C) 4 ¥æñÚU (D) 12 ¥æñÚU
3 3 3 3

D—1708 11 P.T.O.
38. Let the two regression lines be 5x26y19050 and 15x28y5130. Then the correlation
coefficient between x and y is :

2 1 8 5
(A) (B) (C) (D)
3 3 15 6

39. The level of significance is the probability of committing the :


(A) type I error (B) type II error
(C) standard error (D) probable error

40. The type of transmission channel which can transmit data in one direction only is
known as :
(A) Simplex (B) Half Duplex
(C) Full Duplex (D) Half Simplex

41. Which is not a generic strategy, as suggested by Micheal Porter ?


(A) Differentiation (B) Diversification
(C) Focus (D) Cost Leadership

42. Which one is not part of Ansoff’s Growth Matrix ?


(A) Focussed Development (B) Market Development
(C) Product Development (D) Diversification

43. As per “BCG” model “HOLD” strategy is used for :


(A) Dogs (B) Stars
(C) Question Marks (D) Cash Cows

44. The concept of ‘Core Competence’ is advanced by :


(A) Ghoshal and Nohria (B) Prahallad and Hammel
(C) Evans and Lorange (D) Friedman and Philips

45. Which of the following contribute to sickness of small enterprises ?


(A) Poor financial management
(B) Inadequate quality control
(C) Lack of competitive market strategy
(D) All of the above

D—1708 12
38. Îæð çÚU»ýðàæÙ Ü構â 5x26y19050 ¥æñÚU 15x28y5130 ãñÐ ÌÕ x ¥æñÚU y ·¤æ ¥‹ÌÚU ·¤æðÚUèÜðàæÙ
·¤æð°çȤàæð´ÅU ãæð»æ Ñ

2 1 8 5
(A) (B) (C) (D)
3 3 15 6

39. ÜðßÜ ¥æòȤ çâ»ÙèçȤ·ð¤‹â 緤ⷤæð ·¤ÚUÙð ·¤è â´ÖæçßÌæ ãñ Ñ

(A) ÅUæ§Â I ˜æéçÅU (B) ÅUæ§Â II ˜æéçÅU

(C) ×æÙ·¤ ˜æéçÅU (D) â´ÖæßÙæ ˜æéçÅU

40. ßã Âýðá‡æ ¿ñÙÜ çÁâ×ð´ ÇUæÅUæ ·¤æ Âýðá‡æ ·ð¤ßÜ °·¤ ãè çÎàææ ×ð´ ç·¤Øæ Áæ â·¤Ìæ ãñ, ·¤æð ·¤ãæ ÁæÌæ ãñ Ñ

(A) ç␌Üð€â (B) ãæòȤ ÇKéŒÜð€â

(C) Èé¤Ü ÇKéŒÜð€â (D) ãæòȤ ç␌Üð€â

41. ×æ§ü·¤Ü ÂæðÅüUÚU mæÚUæ âéÛææ° »° âæ×æ‹Ø ÚU‡æÙèçÌ ·ð¤ ¥‹Ì»üÌ, çِÙçÜç¹Ì ×ð´ âð ·¤æñÙ âæ Ùãè´ ¥æÌæ ãñ Ñ

(A) çßçÖóæè·¤ÚU‡æ (B) çßçßÏÌæ

(C) ·ð¤‹Îý çՋÎé (Ȥæð€â) (D) Üæ»Ì ÙðÌëˆß

42. °ÙâæðȤ ·ð¤ çß·¤æâ ×ñçÅþ€â ·ð¤ ¥‹Ì»üÌ, çِÙçÜç¹Ì ×ð´ âð ·¤æñÙ âæ Ùãè´ ãñ?

(A) ·ð´¤çÎýÌ çß·¤æâ (B) ÕæÁæÚU çß·¤æâ

(C) ©ˆÂæÎÙ çß·¤æâ (D) çßçßÏÌæ

43. Õè âè Áè ×æÇUÜ ·ð¤ ¥ÙéâæÚU ÒãæðËÇUÓ ÚU‡æÙèçÌ ·¤æ ÂýØæð» 緤⠷ð¤ çÜ° ãæðÌæ ãñ?

(A) ÇUæò‚â (B) SÅUæÚU$Á

(C) ·é¤â¿Ù ×æ€üâ (D) ·ñ¤àæ ·¤æª¤$Á

44. Ò·¤æðÚU ·¤æòÂèÅð´UâÓ ·¤è ÏæÚU‡ææ ·¤æð ç·¤â·ð¤ mæÚUæ ¥æ»ð ÕɸæØæ »ØæÐ

(A) ƒææðáæÜ °ß´ ÙæðãçÚUØæ (B) ÂýãÜæÎ °ß´ ãñ×ðÜ

(C) §ßæ´â °ß´ ÜæðÚUð´Á (D) Èý¤èÇU×ñÙ °ß´ çȤç܌â

45. çِ٠×ð´ âð ·¤æñ٠܃æé ©læð»æð´ ·¤è M¤‚‡æÌæ ×ð´ Øæð»ÎæÙ ·¤ÚUÌæ ãñÐ

(A) ·¤×ÁæðÚU ¥æçÍü·¤ ÂýÕ´ÏÙ

(B) ¥ÂØæü# »é‡ææˆ×·¤ çÙØ´˜æ‡æ

(C) ÂýçÌØæð»æˆ×·¤ ç߇æÙ ÙèçÌ ·¤è ·¤×è

(D) ©ÂØéüQ¤ âÖè

D—1708 13 P.T.O.
46. The name of Victor Vroom is associated with which theory of motivation ?
(A) Two factor theory (B) Equity theory
(C) Expectancy theory (D) Contingency theory

47. Which of the following is not a part of the process of business opportunity
identification ?
(A) Surveying the availability of required raw materials
(B) Identifying the flora and fauna
(C) Market survey
(D) Locating financial resources

48. The pre-conventional, conventional and principled levels of moral development


influencing business ethics is given by :
(A) J. Keogh (B) L. Kohlberg
(C) K. Kumar (D) I. Kant

49. In India the first report on Corporate Governance was given by :


(A) Narayana Murty Committee (B) Cadbury’s Committee
(C) Naresh Chandra Committee (D) Kumarmanglam Birla Committee

50. M. Friedman is associated with which philosophy of Social Responsibility of Business ?


(A) Profit Maximisation (B) Following legal provisions
(C) Adopting ethical practices (D) None of the above

-oOo-

D—1708 14
46. ç߀ÅUÚU ßýê× ·¤æ Ùæ× ç·¤â ¥çÖÂýðÚU‡ææ çâhæ´Ì âð ÁéǸæ ãñÐ

(A) ÅêU Èñ¤€ÅUÚU çâhæ´Ì (B) §ç€ßÅUè çâhæ´Ì

(C) °€âÂð€Åñ´Uâè çâhæ´Ì (D) ·¤æç‹ÅU‹Áð‹âè çâhæ´Ì

47. çِ٠×ð´ âð ·¤æñÙ ÃØæßâæçØ·¤ ¥ßâÚU Âã¿æÙ ·¤è ÂýçR¤Øæ ·¤æ çãSâæ Ùãè´ ãñÐ

(A) ¥ÂðçÿæÌ ·¤“æð ×æÜ ·¤è ©Â܎ÏÌæ ·¤æ âßðüÿæ‡æ

(B) ßÙSÂçÌ °ß´ Áèßæð´ ·¤è Âã¿æÙ

(C) ÕæÁæÚU âßðüÿæ‡æ

(D) ¥æçÍü·¤ â´âæÏÙæð´ ·¤æ çÙM¤Â‡æ

48. ÙñçÌ·¤ çß·¤æâ ·¤æ Âêßü ÂæÚUÂçÚU·¤, ÂæÚUÂçÚU·¤, °ß´ âñhæ´çÌ·¤ SÌÚU, ÃØæßâæçØ·¤ ÙñçÌ·¤Ìæ ·¤æð ÂýÖæçßÌ ·¤ÚUÌæ ãñÐ
Øã çâhæ´Ì ç·¤âÙð çÎØæÐ

(A) Áð. ç·¤Øæðã (B) °Ü. ·¤æðÜÕ»ü

(C) ·ð¤. ·é¤×æÚU (D) ¥æ§ü. ·¤æ‹Ì

49. ÖæÚUÌ ×ð´ ·¤æÚUÂæðÚðUÅU àææâÙ ÂÚU ÂãÜè çÚUÂæðÅüU ç·¤â·ð¤ mæÚUæ Îè »§üÐ

(A) ÙæÚUæ؇æ×êçÌü ·¤×ðÅUè (B) ·ñ¤ÇUÕÚUè ·¤×ðÅUè

(C) ÙÚðUàæ ¿‹Îý ·¤×ðÅUè (D) ·é¤×æÚU-×´»Ü× çÕÚUÜæ ·¤×ðÅUè

50. °×. Èý¤èÇU×ñÙ ÃØßâæØ ·ð¤ âæ×æçÁ·¤ ©žæÚUÎæçØˆß ·ð¤ ç·¤â çâhæ´Ì âð ÁéǸð ãé° ãñ´?

(A) ÜæÖ ¥çÏ·¤Ì× ·¤ÚUÙæ (B) ·¤æÙêÙè ÂýæßÏæÙæð´ ·¤æ ÂæÜÙ ·¤ÚUÙæ

(C) ÙñçÌ·¤ ÃØßãæÚUæð´ ·¤æ ¥ÙéÂæÜÙ ·¤ÚUÙæ (D) ©ÂØüé€Ì ·¤æð§ü Ùãè´

-oOo-

D—1708 15 P.T.O.
Space For Rough Work

D—1708 16

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