Professional Documents
Culture Documents
Enabling technologies
Web 2.0 applications easy to use by complete novices
Giving scope to the imagination and creativity of users
Emphasis away from corporate web developers to users themselves
Companies provide the platforms and the tools – users do the creative development
Pragmatism
Providers are watching, listening, learning
Real-time research
Facilitating more of what is popular, dropping facilities that are not used
Understanding
the space – what are people able to do with the platform and tools?
the ecosystem – how everything relates to everything else
NM: before and after
Old New
The Internet Web 2.0
E-commerce
Socialising
Searching
Interactivity
Seeking out
Web authoring Connectivity (2-
Audiences way)
Email Citizens’ media
Control Reach
Rich content
Policies, norms
Language of new media
Democratising
Experiences, culture, creativity
Finding (fragmented) communities of like-minded people
Open media landscape
Not dominated by companies, systems or technologies
No boundaries, no barriers
Leaning back, leaning forward
Inviting audiences to become participants
Wisdom of the crowds
Collective intelligence drives knowledge
Trusting friends and communities more than companies, brands, governments
Sharing good experiences, feeling better about negative ones through ranting
New media: Web 2.0
Technologies
Audiences
Platforms
Cultures
Language
Ways of thinking
Business models