Professional Documents
Culture Documents
cheaper.
Wash (soaps);
FMCG in 2006
spree.
Sector Outlook
soap.
manufacture.
emulsification.
Soapmaking
The most popular soap making processes today is the cold
process method, where fats such as olive oil react with lye.
Fat
shea butter to list a few. Each oil chosen by the soap maker
hardness.
Process
liquification of the fat being used, and requires that the lye
and fat be kept warm after mixing to ensure that the soap is
completely saponified.
right away because lye and fat saponify more quickly at the
and can use natural lye solutions such as potash. The main
cold-process.
Hot process
eye (the experienced eye can tell when gel stage and full
Cold process
and can burn or irritate skin. Not enough lye, and the soap
is greasy and oily. Most soap makers formulate their recipes
with 3-15% excess oil so that all of the lye is reacted and
starts to thicken.
The batch is then poured into molds, kept warm with towels
The soap will continue to give off heat for many hours after
trace.
removed from the mold and cut into bars. At this time, it is
weeks.
Purification and finishing
Most of the water is then removed from the soap. This was
ways.
Early History
Roman History
[citation needed]
survival of some soapy mineral substance,
use of the strigil to scrape dirt and sweat from the body. The
word "soap" (Latin sapo) appears first in a European
tallow and wood ash down the mountain and into the clay
apocryphal.
Arab History
The Arabs made soap from vegetable oil such as olive oil
and some aromatic oils such as thyme oil. Lye (Al-Soda Al-
Kawia) was used for the first time, and the formula hasn't
changed from the current soap sold in the market. From the
some of the soaps were liquid and others were hard. They
potash, alkali and some lime, mix them all together and boil.
When cooked, they are poured into molds and left to set,
hardwood fire.
century.
Modern History
Mutter Museum.
OBJECTIVE OF STUDY
3. Price comparison.
alone.
emerge.
Table-2: Price Segments of Soaps
soaps like Dove, Pears, Nivea with the exception being Lux.
The soaps were available in different sizes - 75 gms. 100
gms., 125 gms. and 150 gms. The popular sizes were 75
INTERNATIONAL PLAYERS
Clearsil
DOMESTIC PLAYERS
by Pears
by Mysore
125 g bar
$3.00
5 oz bar
$3.67
Medimix Soap Large
by Medimix
125 g bar
$2.95
by Pears
$7.50
Sandalwood Soap
by Chandrika
75 g bar
$1.95
by Pears
4.4 oz bar
$2.50
Chandrika Soap
by Sorya Lab
2.62 oz bar
$1.50
by Dettol
$5.50
Nag Champa Bar
4 oz bar
$4.35
by Mysore
75 g bar
Sandal Soap
by Moti
5.25 oz bar
$3.50
by Herbal Vedic
2.62 oz bar
$2.95
by Hindustan Lever
100 g bar
$2.50
by Mysore
150 g bar
$4.50
Sandal Soap #1
by Godrej Soaps
75 g bar
$1.95
Medimex Soap
by Medimex
75 g bar
$1.95
by Dabur
$1.95
Moti Rose Soap
by Moti
150 g bar
$2.50
by Nirmal
75 g soap bar
$1.95
by Ayur
75 g soap bar
$1.95
by Dettol
125 g bar
$2.50
Gulab Soap
by Moti
5.25 oz bar
$2.50
by Herbal Vedic
2.62 oz bar
$2.95
Cinthol Soap
by Godrej Soaps
75 g bar
$1.95
Hamam Soap
by Hamam
100 g bar
$1.95
Liril Soap
by Liril
75 g bar
$1.95
COMPANIES INVOLVED AND THEIR VARIOUS
BRANDING STYLES
Venkatesh says.
Venkatesh strikes up a conversation with Mahaboobjan, an
patter, he begins talking about Lux, the soap that film stars
The moral of the story? Even the poorest of the poor, when
the companies that make the real deal bother to explain the
overlooked.
To be sure, plenty of companies peddle low-quality products
sales will come from the developing world, up 32% from its
for that shift. India's rural people, who comprise 12% of the
in their commitment.
late last year, sales were nearly flat and actually declined in
"Once you spend time with consumers, you realize that they
want the same things you want. They want a good quality of
life."
reinvention.
at a margin.
neighbors. "I thought that we could sell the products for less
the leader. Though she's never sold before and has just a
pleased.
"We're not doing this out of charity," Pota says. "But if you
why not?"
the role of rural laborers. One man is worried that he's not
is, if you're not clean, you're not strong, and you can't
willingness to experiment.
people who didn't see dirt on their hands thought that their
pathogens.
dancers, and actors who knew each market and village that
the first half of 2000 compared with 1999, while sales of Rin
isn't just good for us as a brand; it's good for the country."
Change How You Develop Products
poor.
faded saris and little jewelry rarely leave home with a hair
out of place.
Which means that women look for unexpected opportunities
consumer habit, that of using soap for hair and body wash.
consumers, use soap to wash both their hair and their body
And so came the idea for a low-cost soap that cleans the
loyalty."
compared with two rupees. The visual cues and sachet size
months.
BRANDING STRATEGY
brands respectively.
Nature of Schemes
Underlying Objectives
attain push)
• Bonus pack schemes (Buy one get one free/more for the
1.5.3 Price-offs:
e.g. Dove (priced at Rs.45 for 100 gm) Rs.10 off. It could be
regular users.
Incentive Price (outlay) Ratio
order to avail the offer. The ratio varied from 0.15 to 1.00
Long-term impact
Preference of Schemes:
>3,00,000/- p.a.
Perceived Quality:
brand.
motivations
On tapping perceptions regarding underlying company
undertaking such activities only for their own benefit and not
brand/company image.
PROMOTIONS IN THE SOAP INDUSTRY TO BUILD
BRAND
CONCLUSION & RECOMMENDATION
and in line with the overall positioning of the brand. Also the
behavior. Also the person going to the shop for the purchase
consumers.
SWOT ANALYSIS OF SOAP INDUSTRY
Strengths:
Weaknesses:
Opportunities:
billion.
4. Export potential
Threats:
domestic brands