DRAFT 1 - NURFC Punch List

Dear Sandi:

At this time we are requesting the revised Business Plan approved by the Board of
Trustees that encapsulates the operational and other changes discussed at the June 5,
2007 meeting between Commission staff members and members of the Freedom Center
team. I realize you were not present at that meeting, however, Mr. Pepper referred to an
overall review of the museum, operations, visitorship and programming. Much of what
we are requesting is the documentation of the changes discussed in that meeting.

Mr. Pepper indicated that operations had been reviewed and a new plan developed for
moving forward. As a part of this, expenses had been cut during fiscal year 2006, and he
indicated that there were plans for further expense reduction. Please outline these,
specifically, along with any other changes in your operational plan and the expected
impact these changes will make on the operational bottom line.

Mr. Pepper also spoke of some new programming being developed, including
partnerships with school districts. What stage are these plans at? If new programming is
achieved this fiscal year, what will the impact be and what is the impact going forward?
Are there any other new programs being offered at the Freedom Center? It was also
mentioned that the Marketing team at Proctor & Gamble would be putting in significant
time to develop a new marketing plan. What is the timeline for the development and
implementation of the new marketing plan? How do you expect new programming and
marketing to affect visitorship and returning visitor rates?

Also at the June meeting, fundraising was discussed. With Bridge to the Future
completed, it was indicated that the Freedom Center would next be engaging in an
endowment campaign. What is the current status of the new campaign and what is the
overall plan, timeline and goals associated with the new campaign?

Thank you for recently submitting your audited 2006 Financial Statement. There is a
surplus before depreciation however, the Freedom Center did finish fiscal year 2006 with
a deficit after depreciation. We have been asked to focus on the pre-depreciation
numbers but what, then, is the plan for the replacement of depreciating assets, including
refreshment of exhibits? Where are the plans for the changing of exhibits going into the
future and how will they be financed?

Requested submittals are summarized as follows:

1. Financial Plan

Please provide updates to materials last provided to us as well as additional

submissions listed below:
ƒ Compiled Financial Statement for fiscal year 2007 to date
ƒ Pro-forma
ƒ Narrative explaining the supporting assumptions to the pro-forma
ƒ Analysis of Earnings Projections – see attachment for an example of the last
submission we received in February, 2007
ƒ Bank Statements/Investment Performance Updates, such as those referenced in
the attachment, in the email from you to Colin dated 1/12/2007

I:\nurfc request pdfs\August 2007 Punch List Letter.doc

 DRAFT 1 - NURFC Punch List

ƒ Exhibit Replacement Plan, including timeline and methods to finance replacement

In the future, please provide the Compiled Financial Statement, Analysis of Earnings,
and Bank Statements/Investment Performance Updates on a quarterly basis.

2. Fundraising Plan

ƒ Synopsis of the results of Bridge to the Future

ƒ Fundraising Plan for the operating Endowment Campaign
ƒ Quarterly fundraising reports for the first two quarters of fiscal year 2007

Please continue to provide quarterly fundraising reports in the future.

3. Programming Plan

ƒ Programming Plan for 2007

ƒ Narrative indicating new versus continuing programming and also what phase
new programming is at – e.g. is it still conceptual, is planning in process, or is
planning complete and dates solidified?
ƒ Revised Marketing Plan
ƒ Attendance & Re-Visit projections and supporting assumptions

In the future, please provide a programming synopsis of the previous year as well as
programming plan for the upcoming year, on an annual basis.

I:\nurfc request pdfs\August 2007 Punch List Letter.doc