Ariana Koblitz

a design case book

Ariana Koblitz
akoblitz@stanford.edu
(310) 384 7864
PO Box 11654 Stanford CA 94309
 Thank you for considering me for this internship.

Stanford Design Program emphasizes several design

phases. I walk through these phases using the
projects I have worked on in my time here.
January 2011
 i am:
dedicated:
insightful:
creative:
innovative:
resourceful:
observant:
manufacturing case study 1

discerning a use case study 2

prototyping a solution case study 3

inventing a solution case study 4

communicating a solution case study 5

perceiving a truth case study 6
i am:
Product Design has allowed me to channel
my artistic impulses in a methodical,
systematic and eminently applied way. A
designer must be responsive to the society
around her, combining creative design and
ethnographic research.

Ariana Tae Koblitz

PO BOX 11654 S TA N F O R D , C A 9 4 3 0 5
tel 3 1 0 3 8 4 7 8 6 4 email a k o b l i t z @ s t a n f o r d . e d u

OBJECTIVE:
internship including both visual/interactive design implementation and management of design implementation.
EDUCATION
Stanford University CA, USA B.S. in Product Design, Minor in Anthropology June 2012
RELEVANT COURSES
Cultural Maps Design School (d.school) course on design process fall 2009
Human Values in Design Core in product design program; design process fall 2010
Design and Manufacturing Design implementation: CAD, lathe, mill, casting, woodworking fall 2010

International School of Beijing Beijing, PR China International Baccalaureate Certificate 2009

Urawa Lutheran School Saitama, Japan Exchange Student 2005 – 2006
John-F-Kennedy School Berlin Berlin, Germany Deutsche Mittlere Reife 2005

SKILLS
 Cultural Maps Design School (d.school) course on design process fall 2009
Human Values in Design Core in product design program; design process fall 2010
Design and Manufacturing Design implementation: CAD, lathe, mill, casting, woodworking fall 2010

International School of Beijing Beijing, PR China International Baccalaureate Certificate 2009

Urawa Lutheran School Saitama, Japan Exchange Student 2005 – 2006
John-F-Kennedy School Berlin Berlin, Germany Deutsche Mittlere Reife 2005

SKILLS
Languages German (native), Japanese (proficient; JLPT Level 2 certified), Chinese (2 yrs intensive, while in China),
French (4 yrs high school proficiency)
Computer: Solid Works 3D modeling; Adobe Photoshop, Illustrator, InDesign; both Windows & Mac OS

DESIGN EXPERIENCE
INTERN, WUENSCH DIR WAS BERLIN, GERMANY June2010-Aug2010
Developed strategies for client-development for sale of hand-made wooden toys

PROJECT LEAD STANFORD & BERLIN Sept2009-Aug2010

Qualitative research project on designer & user relationship analyzing decisions and workflows
Designed & implemented entire research project, including independent study coursework
Received ME Summer Undergraduate Research Institute grant to pursue project

INTERN, CAMPFIRE LABS 50 SAN FRANCISCO Aug2009-Sept2010

Local start-up in social networking
Assisted in developing user-case interaction design concept
Developed a focus-group for user testing at Stanford University

DESIGN EXECUTIVE STANFORD DANCE MARATHON STANFORD June2009-February2010

Student-run 24-hr 1000+ charity event to benefit local & international HIV/AIDS relief efforts
Designed and coordinated all publication material (posters; fliers; handouts)
Developed and oversaw community art project (collage work of 500+ pieces of cardboard)

MANAGEMENT EXPERIENCE
RESIDENT ASSISTANT, ROBINSON DORM STANFORD June2010-present

LANGUAGE TUTOR, GERMAN 1 TA (German) STANFORD June2010-present

HOST STANFORD CAMPUS CAMP WELLSTONE STANFORD Aug’09-Nov’09; June’10-Nov’10

GlassCool chill in < 10 min
chill for > 5 hrs
chill w/ water
of any quailty
chill without
diluting

dedicated The Challenge: design

and manufacture a product that has a
specific function. It must be of either
metal or plastic, and be made using at
least two manufacturing processes.

The Product: a whiskey

glass cooler. A hollow container holds
water (to freeze), ice, or frozen gel packs.
Can chill other beverages as well.
 the lathe the foundry the vertical mill the sewing kit

case study 1 manufacturing

pressfitting

casting turning

modeling
.050

1.450

.250
ChorDoer The Challenge: design a cultural map
using the theme of Personal and Family Life. Seek ways to
help mediate communication and a sense of community.

The Product: an iPhone app to enhance the

distribution and completion of household chores. Makes
finishing chores a reward-driven enterprise.

insightful
setting up the chore
setting upalert
the chore-alert completing the chore
completing the chores
 that’s a what kind of a you're one chore
chore- world is this?! I away from a bike
alert. refuse to bow to DIG DIG
my mother's will. DIG DIG
DIG!
--“gardening”--
USE CASE

case study 2 discerning a use

The Feedback: “It is hard to connect what
my children do in the ‘cloud’ with our lives here on the solid
earth. This seems like a good way to bridge the two.”
Collect-a-cup
The Challenge: build a tower of cups & trays
in the middle of the pond. You may not touch the tower or
your apparatus once it has left the edge of the pond.

The Result: the highest tower and points in the

class of Fall 2010 Visual Thinking (ME101)

creative
 Product Design at Stanford is an engineering major: the
tools at my disposal range from material science to physics.
Knowing how materials interact allows us to fathom how
materials previously not used together could interact.

case study 3 prototyping a solution

The Take-Aways:
prototyping with found materials
prototyping as a group
brainstorming before testing
brainstorming after testing
touchTOO an exchangeable square of air-
drying mold, backed by a strong
child-friendly piece of plastic fits
The Challenge: make
snugly
an impact on the lives of new parents
of young toddlers. Keep in mind the
business aspect of your design.
into a case on a band that fits
around the palm of a child’s hand
The Product: a way to
leave to dry and you have
engage with children while creating
memories. Encourage children to a memory
engage with their surroundings!

innovative
1) an album insert 2) bathroom tiles 3) a mobile 4) a stamp
Business Plan
(eg recreated)
expansion packages: family packs,
class packs, mobile kits, DIY tiles, etc kindergartens, children’s parents who
hospitals, scrapbooking don’t want to buy
Crayola Magic Clay (or similar), scrapbooking, aisles, through clay electronics;
photography accessory company Growth Strategy manufacturing partner’s sight impaired;
forums elementary schools;
hospitals;
manufacturing summer camps
Partners distribution Parents need a way to engage with
diff. templates their children in documenting family Channel Market
memories, to transform a spectator
partners/
sources
activity into one which involves their Segments
kids. needs to be similar in price
to Crayola Magic Clay sets
Capabilities Costs Value Proposition Pricing Model
no fabrication capability,
all manufacturing would Win an entirely new market
be outsourced niche by emphasizing a
Competing against: DIY
handprint “fossil” activitites Competitive Strategy currently non-existant
scrapbooking companies phenomenon.

case study 4 inventing a solution

The Take-Aways:
rapid prototyping
utilizing a feedback cycle
group and individual concept-buildling
Wuensch Dir Was
The Challenge: for 3 months I worked with The Result: an insight into multiple different
an independent wooden toy designer. Wuensch specializes toy products, and first-hand experience at articulating the
in toys for children and adults with disabilities. Given such a product to potential clients.
niche market, savvy client development is key.
client integration

time
client /concept design concept development market strategy to market

resourceful
 word of mouth IDZdesign associations trade fairs cold calls
AGD
create berlin

The Action: Developing a client base

means tuning in to the communities directly related to
target products. In this case, forums for parents and
educators of mentally and physically disabled children.

The Take-Aways:
real-time project management
project-client relation management
consumer/market communication
design networking

case study 5 communicating a solution

observant
The Challenge: notice what makes a
person, a situation, an action unique in order to act on that
The Result: Careful examination of color and
light arms me with the skills to look at a more complex
knowledge in design. problem and achieve new insights, a new solution.
case study 6 perceiving a truth
Thank you. Please feel free to contact me:
Ariana Koblitz
akoblitz@stanford.edu
(310) 384 7864
PO Box 11654, Stanford CA 94309
 Ariana Koblitz
akoblitz@stanford.edu
(310) 384 7864
PO Box 11654 Stanford CA 94309
a case study portfolio 2010