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Enterprise 2011
31 Jan-1 Feb 2011, Al Badia Golf Club, Dubai
Discover the right social media tools & effective platform for your business
Conference Highlights
3 Discover how to develop effective social media strategy for your brand
3 Identifying various social media tools that can have an impact on your business
3 Find out how to manage your brands & navigate the complexity of social media marketing
tel: +65 6376 3178 • Fax : +65 6271 9029 • Email: sales@tun.sg • Online: www.tun.sg
Conference Day 1
M o n d ay, 31 J a n ua r y 2011
08.00 Registration & Morning Coffee • Using social media to reach formerly unreachable markets
• Engaging new customers while maintaining existing ones
08.40 Opening Remarks By T.U.N International • How to effectively target new audiences online
Malik Shiswati , Founder &General Manager, Arab Social Media Forum
08.45 Chairperson’s Opening Address
Malik is the Founder & General Manager for the Arab Social Media Forum, Head of Wunderman Digital
Donald Steel, Chief Communications Adviser, BBC – Amman (Part of WPP Group Worldwide), Founder & Past CEO of SocialMyMedia MENA & Founder /
shareholder in many startups & investments in the internet / technology industries. Malik has more than
7 years of Digital Marketing experience (From e-Marketing, Online Advertising, Social Media Consulting
Examining The Current State Of The & Web Solutions) in Jordan & UAE for clients from the Levant & GCC.for advertising agencies around the
Middle East Social Media Market world.
10.50 Social Media Relationship Explored: Creating an Experience 15.20 Networking Coffee Break
• Examining what “experience” means in social media
• Why focusing on engaging customers is important
• Creating a compelling engagement point of contact
15.50 Harnessing the Power of New Age Influencers
• Determining relevant tools to reach niche target audiences.
• Looking at best practices in social media marketing
• Social crowd-sourcing to gain customer intelligence.
Ali Hussein , Head of Digital Media, MTV
• Leverage influencer’s social networks to drive buzz around new products.
Ali Hussein is Director – Digital Media Strategy & Marketing of VIACOM 18. Ali is responsible for the setup of Haris Munif, Regional Brand Marketing Manager- Mobile Devices, Samsung
the Digital Media with Distribution on Internet and Mobile platforms & also the development of Interactive Electronics Ltd
Television for the first time on Viacom 18 channels. He is known to have an in-depth understanding of
consumer behavior and consumption patterns across the 3 screens i.e. mobile, online and cable. Ali is Haris currently works with Samsung Electronics as the brand marketing head for the telecommunications
an evangelist of digital media and has developed mass & niche consumer strategies with a direction on group, where he is in charge of the entire marketing strategy & management for Mobile devices & services
commercial opportunity & scale. Ali has uprooted a mind-shift from the traditional portal strategy into digital in the Gulf region. His previous experience with the global electronics giant include key product & marketing
shows with 360 degree activation and also developed digital strategies for media brands across age segments roles based out of Samsung’s Middle East & Africa regional headquarters in Dubai, UAE. In 2009, Haris was
(Nickelodeon, MTV & Colors). Ali has been awarded two ABBY Awards for the creative execution for Roadies relocated to the company’s global headquarters in South Korea to be part of a global taskforce charged
Season 5. He has proved a multi-fold increase in his new initiatives in regional marketing strategies for shows with developing the global marketing strategies for key devices to successfully lead sales & brand growth in
like Big Boss & Fear Factor for mass adoption on new media & has mastered digital version of television in the Middle East, Africa & South Asian regions. Prior to joining Samsung Haris held key brand management
shows such as Roadies, Gang Next and his work on MTV application for touch phones with an excellent user positions within the telecom & FMCG industries.
experience. Ali’s arena of creative powerhouse can be traced by his 5+years experience in marketing / BizDev
in EU, SE Asia, Middle East and N. America markets. In his past assignments, Ali has played an important role in
the construction of the mobile marketing and content distribution business for Hungama Mobile. He has also
16.30 Panel Discussion: An open dialogue among stakeholders in the Social
worked with Hewlett Packard in research and development. As a person, Ali is a self starter and is able to work Media environment
in a high-flux environment. He has a passion for innovation and out of box thinking. • Examining how brands can better communicate to agencies what they want to
achieve in the social media efforts
11.30 Creating Experiences Through Social Media vs Creating Just a • Why some brands are hesitant to get into social media
Platform • Do the benefits outweigh the risks?
• Social media marketing as more than using digital tools • Why social media marketing is here to stay
• Different approach to marketing and communication with customers Moderator: Donald Steel, Chief Communications Adviser, BBC
• Case studies from the Middle East
Akanksha Goel, Account Director , Socialize Invited Panellists:
Haris Munif, Regional Brand Marketing Manager- Mobile Devices, Samsung
Akanksha is a marketing futurist and the founder of Socialize, UAE’s first dedicated social media agency Electronics Ltd
and training house, headquartered in Dubai.Before moving to Dubai, as the Marketing Director for the
Sherazade group, she headed STUFF Magazine, a leading consumer technology publication as its Editor
Sangeetha Sridhar, Business Content Consultant, Information Technology
in Singapore. She has also consulted on special projects with the TATA Group and TAJ Hotels, across India. Authority of Oman
Akanksha frequently speaks and conducts marketing trainings across Asia and the Middle East. Companies Akanksha Goel, Account Director, Socialize
like the IronyHome, Samsung Electronics, Hewlett Packard, Life Insurance Co-operation of India, IIR and Malik Shiswati, Founder & General Manager, Arab Social Media Forum
Swarovski have been some of the many clients she has worked closely with. Akanksha also helped organize
South East Asia’s first Podcamp and was co-creator of the Digital Media Across Asia wiki. In her free time, she
organises Tweet-ups and other networking events for entrepreneurs and conversation-starters in Dubai. 17.15 Day 1 Wrap Up By Chairperson
Formulating Effective Social Media Strategies 19.00 Networking Dinner (By Invitation Only)
12.10 Integrating Social Media into traditional marketing strategy 21.00 End
• How to successfully integrate social media with existing marketing efforts
tel: +65 6376 3178 • Fax : +65 6271 9029 • Email: sales@tun.sg • Online: www.tun.sg
Conference Day 2
T u e s d ay, 1 F e b r ua r y 2011
08.00 Registration & Morning Coffee
Managing Internal Stakeholders for Social Media
08.45 Chairperson’s Welcome Back Remarks
Yasser AlKharobi , Head of Corporate Marketing, Rotana Media 13.50 Managing Organizational Expectations on Social Media Deliverables
• Examining what internal management expect from their social media marketing
Mobile Applications for Social Media investments
• Why it’s important to match your goals and expectations
9.00 Mobile Applications and Social Media • What social media marketing can and cannot achieve
• Explaining the fundamentals of Mobile Application • Managing internal feedback and data
• Examining the relation between Mobile Applications and Social Media Tina Di Cicco , Principal Consultant, Avaya Media
• Creating Mobile Applications to compliment your Social Media Marketing efforts
• Interactive session: Design your own mobile application Social Media for HR
Prajay Gandhi , Business Director, One Among Many
14.30 Unleashing web 2.0 in HR
Prajay is the Business Director of ‘One Among Many’ (OAM). He is a graduate of dual disciplines, Computer
Science and Business Administration. Prajay has 10years of combined experience in a variety of industries • Defining web 2.0
including IT, Telecommunication, Marketing & Advertising, Mobile VAS, CRM, and Social Media. Having worked • Analysing key deliverables of HR teams for success
with some of the leading IT and Mobile/Telecom companies, Prajay gained good experience in IT, Digital, and • Insight into successful social media strategies
Mobile solutions.
• Communicating and collaborating using social media
• Examining organisational policies for using social media
Branding & Monetization
• Sharing first hand success stories
9.40 How To Create the Perfect You Both Online and Offline • How HR will drive performance using social media
• Creating Your Industry Expert Celebrity Status John McGrann , CEO, Drive Social Media
• Gathering Your Tribe John has used his 20+ years IT and Oracle Project management experience, chartered management
• Viral Visibility accountancy training, social media certification and undoubted people development skills to implement
and drive business and systems performance on behalf of major organisations globally. He has consulted on
• Making Products (Books, Videos, CD’s etc) a range of projects and support assignments for the UK government and international private sector clients
• Monetizing Your Brand including: General Electric, Canon, Network Rail, Saudi Telecom and TUI. His main focus nowadays is social
Dave Crane, CEO, The Life Designers media consultancy. John McGrann is a UK national & has lived in the UAE since April, 2010.
Former BBC journalist & one of the freshest and highly requested motivational speaker/trainers in the market,
15.10 Networking Coffee Break
Dave is an expert in social media and personal branding and has helped many companies and individuals
to make record profits online and offline. He is an author, recording artist and one of the region’s top
entertainers.
Understanding The ROI for Social Media
Lars advises leading public relations and corporate communications professionals in Asia Pacific on media and Rajiv Dingra, Owner and CEO of WATMedia, leads a team of 30 young social media enthusiasts. Rajiv is a
reputation management. More than 10 years experience in the areas of Strategic Communications, including prolific tech blogger and has been extremely well known face in the digital media and telecom space in India.
Marketing, Public Relations, Brand Management, Journalism, as well as Knowledge and Change Management. He is on the jury of the Bees Awards (San Francisco) granting recognition to the best social media practices of
A sought-after moderator and speaker on social media, public relations and communications. Currently with the year. WATBlog under Rajiv’s guidance was awarded the best blog of the year 2009 by exchange4media.
Dow Jones, he leads the PR & Corporate Communications segment in Asia Pacific, looking after business in Rajiv has spoken at many social media events and is the chief lecturer for the social media course as well.
excess of US$5 million across the region. This includes strategic development, thought leadership initiatives
and key client advisory. A Successful Case Study
11.30 The Fundamentals of Crisis Communication – Have They Changed in a
16.20 Growing Up Social: The Infancy of Social Media – A case study of the
Social Media World?
first two years of online marketing at IHG DFC
• Examining how the growth of social media has changed crisis management
• How it all started – why we chose to use social media as a tool
• How social media can itself cause a crisis
• Case studies from the past two years
• Should companies be afraid of social media?
• Success!
• Outlining how the BBC is harnessing the power of social media in its communications
• The pitfalls to beware of
departments
• Moving forward – what are the next steps or expectations for social media
Donald Steel, Chief Communications Adviser, BBC
Robert Singleton , Online Marketing Executive, InterContinental Hotels Group (IHG)
Donald Steel was appointed the BBC’s Chief Communications Adviser in 2010. For the previous 11 years he properties Dubai Festival City
was the BBC’s chief media spokesman and has handled some of the most challenging media stories of the
last decade for the global broadcaster, from the murder of the BBC television presenter Jill Dando, an Irish Robert is the Online Marketing Executive for the InterContinental Hotels Group (IHG) properties in Dubai
terrorist bomb attack on the Corporation’s Television Centre in West London, the Hutton Inquiry over the death Festival City; InterContinental, Crowne Plaza, InterContinental Residence Suites and the Al Badia Golf Club.
of the government scientist Dr David Kelly – which led to the resignations of the BBC’s Chairman and Director- Two years ago, he created his own position after exploring the various forms of social media, and realising
General to kidnappings and serious accidents. He is in demand as a speaker on reputation issues, in particular the marketing and communications potential they presented for the properties. He has since created online
crisis management - recent and forthcoming engagements include the London School of Economics, Dubai, hubs on all major social media to engage a public following, creating a reputation for the hotels as ‘pioneers’
Singapore, Hong Kong, Skopje and Belgrade. He is a former radio presenter and producer and has held a wide in region in regards to social network marketing.
variety of communications roles in the BBC. Last year, the newly created BBC Academy made him their first
Associate Fellow. He was elected a Fellow of the Royal Society of Arts in 2009.
Looking into the future of Social Media
A Peek Into Classified Advertising Industry 17.00 Panel Discussion: What is the future of social media?
Using Social Media • Examining future trends in Social Media
• Recognizing opportunities for your brand
12.10 Reinventing Classified advertising with Social Media • What are some of the risk
• Growth of Social Media in Classified Advertising • How can your brand utilize these opportunities
• How Social Media is changing Classified Advertising Moderator: Donald Steel, Chief Communications Adviser, BBC
• Opportunities for Classified Advertising in the Middle East
Imad Lahad, Marketing & BD Director, Al Waseet International Invited Panellist:
Imad is currently the marketing and business development director for Al Waseet International and has more Robert Singleton, Online Marketing Executive, InterContinental Hotels Group
than 15 years of experience in marketing and social media. He is also a professional trainer and university Yasser AlKharobi , Head of Corporate Marketing, Rotana Media
instructor in various marketing subjects. Currently, he is responsible for “Waseet’s” expansion strategy with the
objective of reaching 100 Waseet Editions by 2012. Waseet is now published in 38 Editions, printing more than
Prajay Gandhi, Business Director, One Among Many
6 Million weekly copies in 3 languages (Arabic, English, and Polish), and read by more than 22 Million readers in Rajiv Dingra, CEO, WATConsult
12 countries. He is also responsible for re-Structuring eWaseet Web portal and eCommerce platform
tel: +65 6376 3178 • Fax : +65 6271 9029 • Email: sales@tun.sg • Online: www.tun.sg
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Social Media Networking
Workshop
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2 February 2011, 8am-10.30am
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Registration start at 7.30am • Include Morning Coffee Refreshments
Generally there is a belief that you should engage in one or the other. It’s the ‘old’ versus the ‘new’. But maybe in the future
the best way is to engage neither social media networking nor traditional networking alone - but in ‘total networking’. The
workshop examines the issues and a practical work in progress at BNI Middle East.
Social media is changing the way consumers interact with businesses. The rise of social media in Gulf has been ‘staggering’
and will continue to grow. With hotels & airlines topping the social media circuit, every sector needs to get a grip on the same.
The barriers to enter into the social media world are many as there’s so much to learn and understand. The world of social
media is being shaped and reshaped every day, every minute. There are no perfect solutions to advertise within social media.
So the key thing is to just try it - start small, make mistakes and learn from them. If you want to improve your customer service,
sales, increase market positioning, brand promotion, etc Social Media is the unsurpassed way!
tel: +65 6376 3178 • Fax : +65 6271 9029 • Email: sales@tun.sg • Online: www.tun.sg
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Workshop Crisis Communications fe k a
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2 February 2011, 2.15pm-6pm
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Registration start at 1.45pm • Include Afternoon Coffee Refreshments
In this fully interactive workshop, one of the UK’s leading reputation and crisis managers draws on his experience at the
BBC to define the fundamental rules of crisis communications and the importance of the “Golden Hour” in a crisis. Then,
armed with the rules, delegates are invited to work in teams in this fully interactive afternoon workshop to decide the
internal and external communications in a fictitious, very challenging but enjoyable scenario. As the crisis develops, what
decisions will you make to avoid lasting damage to the company’s reputation? How will you respond to the overwhelming
demand from the media for answers? No previous crisis experience is necessary, but those with experience are invited to
share ideas and learnings.
• Customizing Social Media brand exposure Our vision is to be the No. 1 preferred training
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Save up to 40% when you use T.U.N In house Training
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Get heard above the noises and contact Ms. Linda Teo for options to participate. for your organization. Tailor-made training courses, at
Tel: +65 6376 3178 • HP: +65 9743 4606 • Fax: +65 6271 9029 • Email: linda@tun.sg a venue of your choice and a time convenient to you
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Ms. Linda Teo at +65 6376 3178 or email: linda@tun.sg
tel: +65 6376 3178 • Fax : +65 6271 9029 • Email: sales@tun.sg • Online: www.tun.sg
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