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Missouri Survey Results (Margin of Error +/-3.

9%)
Q1 I’d like to ask you a few questions about Q2 Some people think that it’s fair for large
electric utility rates in Missouri. At present in industrial corporations to pay a lower rate for
Missouri, large industrial corporations like their electricity because they create jobs and
Anheuser Busch and Noranda Aluminum pay a contribute to the state’s overall economy.
rate for their electricity that is about half the However, other people think that it’s not fair for
rate small businesses and residential large industrial companies to pay a lower rate
customers pay. Do you think that large because it means that families and small
industrial corporations should continue to be businesses across the state have to pay a
allowed to pay a rate for their electricity that is higher rate to make up the difference. Which
about half the rate small businesses and view is closer to your own: that large
residential customers pay? If you think large corporations should get a lower rate because
industrial corporations should continue to be they create jobs or that large corporations
allowed to pay a rate that’s about half as much should not get a lower rate because giving
as small businesses and residential customers them a lower rate would mean that families and
pay, press 1. If you think they should not small businesses would have to pay more? If
continue to be allowed to pay a rate that’s you think large corporations should get a lower
about half as much as small businesses and rate because they create jobs, press 1. If you
residential customers pay, press 2. If you’re think they should not get a lower rate because
not sure, press 3. it would mean higher electric rates for families
Large industrial corporations should continue and small businesses, press 2. If you’re not
to be allowed to pay a rate that’s about half sure, press 3.
as much as small businesses and residential Large corporations should get a lower rate
customers pay ................................................ 25% because they create jobs ................................ 26%
Large industrial corportations should not Large corporations should not get a lower
continue to be allowed to pay a rate that’s rate because it would mean higher electric
about half as much as small businesses and rates for families and small businesses .......... 69%
residential customers pay ............................... 68%
Not sure .......................................................... 5%
Not sure .......................................................... 7%

April 15-17, 2011 3020 Highwoods Blvd.


Survey of 637 Missouri registered voters Raleigh, NC 27604
information@publicpolicypolling.com / 888 621-6988
Q3 Which approach do you think will create more Q6 As I mentioned earlier, large industrial
jobs in Missouri: reducing electric rates for corporations in Missouri - like Anheuser-Busch
large industrial corporations and making and Noranda Aluminum - pay a rate for their
everyone else pay more to make up the electricity that is about half the rate small
difference or reducing electric rates for families businesses and residential customers pay.
and small businesses and making large Some people say this is fair because these
industrial corporations pay more to make up corporations create jobs and contribute to the
the difference? If you think reducing electric state’s overall economy. However, others have
rates for large industrial corporations will create suggested that if a company receives this
more jobs, press 1. If you think reducing reduced rate, it should be required to maintain
electric rates for families and small businesses at least 1000 jobs in Missouri or give up the
will create more jobs, press 2. If you’re not reduced rate if the number of employees in
sure, press 3. Missouri falls below 1000. What do you think?
Reducing electric Reducing electric Do you think large industrial corporations
rates for large rates for families should have to maintain at least 1000 jobs in
industrial and small Missouri in order to receive a lower electric rate
corporations .......... 25% businesses ............ 57% than families and small businesses?
Not sure ................ 19% Should have to maintain at least 1,000 jobs
to receive lower rate ....................................... 66%
Q4 Do you think giving big industrial corporations a
reduced electric rate helps to create more jobs Should not have to maintain at least 1,000
jobs to receive lower rate ................................ 19%
in your community? If you think giving big
industrial corporations a reduced rate for their Not sure .......................................................... 15%
electricity helps create more jobs in your Q7 Some people argue that companies that are
community, press 1. If you think it does not based in another state should be disqualified
help create more jobs in your community, press from receiving a reduced electric rate. Do you
2. If you are not sure, press 3. agree or disagree? If you think that large
Helps .............................................................. 28% industrial companies that are based in another
state should be disqualified from receiving a
Does not help.................................................. 61% reduced electric rate in Missouri, press 1. If
Not sure .......................................................... 11% you think large industrial companies that are
based in another state should be able to
Q5 Do you think giving big industrial corporations a receive a reduced electric rate in Missouri,
reduced electric rate helps to create more jobs press 2. If you are not sure, press 3.
in Missouri? If you think giving big industrial
corporations a reduced rate for their electricity Companies based in another state should be
disqualified from receiving a reduced rate in
helps create more jobs in Missouri, press 1. If Missouri .......................................................... 63%
you think it does not help create more jobs in
Companies based in another state should be
Missouri, press 2. If you are not sure, press 3.
able to receive a reduced electric rate in
Creates jobs.................................................... 28% Missouri .......................................................... 24%

Does not create jobs ....................................... 61% Not sure .......................................................... 13%

Not Sure.......................................................... 12%

April 15-17, 2011 3020 Highwoods Blvd.


Survey of 637 Missouri registered voters Raleigh, NC 27604
information@publicpolicypolling.com / 888 621-6988
Q8 The Missouri Public Service Commission sets Q10 If you are a Democrat, press 1. If a Republican,
electric rates for all Missouri businesses and press 2. If you are an independent or identify
residents. When it comes to setting electric with another party, press 3.
rates, should the Missouri Public Service
Democrat ........................................................ 37%
Commission be required by law to make sure
that families and small businesses are not Republican...................................................... 33%
subsidizing the electric rates of large
Independent/Other .......................................... 30%
corporations? If you think the Missouri Public
Service Commission should be required by law Q11 If you are white, press 1. If African American,
to make sure that families and small press 2. If other, press 3.
businesses are not subsidizing the electric White .............................................................. 83%
rates of large corporations, press 1. If you
think that the Missouri Public Service African American............................................. 10%
Commission should be allowed to have families Other............................................................... 7%
and small businesses subsidize the electric
rates of large corporations, press 2. If you are Q12 If you are 18 to 29 years old, press 1. If 30 to
not sure, press 3. 45, press 2. If 46 to 65, press 3. If you are
older than 65, press 4.
Missouri Public Service Commission should
be required by law to make sure that families 18 to 29........................................................... 12%
and small businesses are not subsidizing the
electric rates of large corporations .................. 65% 30 to 45........................................................... 28%
Missouri Public Service Commission should 46 to 65........................................................... 37%
be allowed to have families and small
businesses subsidize the electric rates of Older than 65 .................................................. 23%
large corporations ........................................... 17%
Not sure .......................................................... 18%
Q9 If you are a woman, press 1. If a man, press 2.
Woman ........................................................... 54%
Man................................................................. 46%

April 15-17, 2011 3020 Highwoods Blvd.


Survey of 637 Missouri registered voters Raleigh, NC 27604
information@publicpolicypolling.com / 888 621-6988
Crosstabs

Gender Gender
Base Wom an Man Base Wom an Man
Allow large Side w ith
corporations to pay corporations or
low er electric rate fam ilies and sm all
businesses
Large industrial cor- 25% 18% 34%
porations should co- Large corporations 26% 19% 35%
ntinue to be allow ed should get a low er
to pay a rate that’s a- rate because they
bout half as m uch as create jobs
sm all businesses ...
Large corporations 69% 76% 60%
Large industrial cor- 68% 75% 59% should not get a lo-
portations should n- w er rate because it
ot continue to be all- w ould m ean higher
ow ed to pay a rate t- electric rates for fa-
hat’s about half as m ilies and sm all b...
m uch as sm all bu...
Not sure 5% 5% 5%
Not sure 7% 7% 7%

Gender Gender
Base Wom an Man Base Wom an Man
Approach that w ill Reduced electric
create m ore jobs rates for
corporations
Reducing electric 25% 16% 34%
creates jobs in
rates for large
com m unity?
industrial
corporations Helps 28% 18% 39%
Reducing electric 57% 58% 56% Does not help 61% 69% 52%
rates for fam ilies
Not sure 11% 13% 9%
and sm all
businesses
Not sure 19% 26% 10%

April 15-17, 2011 3020 Highwoods Blvd.


survey of 637 Missouri registered voters Raleigh, NC 27604
information@publicpolicypolling.com / 888 621-6988
Crosstabs

Gender Gender
Base Wom an Man Base Wom an Man
Reduced electric Require 1,000 jobs
rates for for low er rate?
corporations
Should have to 66% 68% 65%
creates jobs in
m aintain at least
Missouri?
1,000 jobs to receive
Creates jobs 28% 19% 38% low er rate
Does not create jobs 61% 66% 54% Should not have to 19% 14% 25%
m aintain at least
Not Sure 12% 15% 9%
1,000 jobs to receive
low er rate
Not sure 15% 18% 11%

Gender Gender
Base Wom an Man Base Wom an Man
Disqualify out of Require that fam ilies
state com panies and sm all
from low er rate? businesses are not
subsidizing low er
Com panies based in 63% 68% 57%
electric rates for
another state should
corporations?
be disqualified from
receiving a reduced Missouri Public Ser- 65% 68% 61%
rate in Missouri vice Com m ission s-
hould be required by
Com panies based in 24% 16% 33%
law to m ake sure th-
another state should
at fam ilies and sm all
be able to receive a
businesses are n...
reduced electric rate
in Missouri Missouri Public Ser- 17% 9% 27%
vice Com m ission s-
Not sure 13% 16% 10%
hould be allow ed to
have fam ilies and s-
m all businesses su-
bsidize the electric...
Not sure 18% 23% 12%

April 15-17, 2011 3020 Highwoods Blvd.


survey of 637 Missouri registered voters Raleigh, NC 27604
information@publicpolicypolling.com / 888 621-6988
Crosstabs

Party Party
Base Dem ocrat Republican Independent/Other Base Dem ocrat Republican Independent/Other
Allow large Side w ith
corporations to pay corporations or
low er electric rate fam ilies and sm all
businesses
Large industrial cor- 25% 24% 25% 27%
porations should co- Large corporations 26% 17% 29% 35%
ntinue to be allow ed should get a low er
to pay a rate that’s a- rate because they
bout half as m uch as create jobs
sm all businesses ...
Large corporations 69% 78% 65% 61%
Large industrial cor- 68% 71% 66% 65% should not get a lo-
portations should n- w er rate because it
ot continue to be all- w ould m ean higher
ow ed to pay a rate t- electric rates for fa-
hat’s about half as m ilies and sm all b...
m uch as sm all bu...
Not sure 5% 5% 6% 4%
Not sure 7% 5% 8% 8%

Party Party
Base Dem ocrat Republican Independent/Other Base Dem ocrat Republican Independent/Other
Approach that w ill Reduced electric
create m ore jobs rates for
15% 28% 33% corporations
Reducing electric 25%
creates jobs in
rates for large
com m unity?
industrial
corporations Helps 28% 17% 31% 36%
Reducing electric 57% 65% 54% 50% Does not help 61% 71% 56% 55%
rates for fam ilies
Not sure 11% 12% 13% 9%
and sm all
businesses
Not sure 19% 20% 18% 18%

April 15-17, 2011 3020 Highwoods Blvd.


survey of 637 Missouri registered voters Raleigh, NC 27604
information@publicpolicypolling.com / 888 621-6988
Crosstabs

Party Party
Base Dem ocrat Republican Independent/Other Base Dem ocrat Republican Independent/Other
Reduced electric Require 1,000 jobs
rates for for low er rate?
corporations 71% 60% 66%
Should have to 66%
creates jobs in
m aintain at least
Missouri?
1,000 jobs to receive
Creates jobs 28% 16% 31% 38% low er rate
Does not create jobs 61% 73% 54% 53% Should not have to 19% 16% 22% 18%
m aintain at least
Not Sure 12% 11% 15% 9%
1,000 jobs to receive
low er rate
Not sure 15% 12% 17% 15%

Party Party
Base Dem ocrat Republican Independent/Other Base Dem ocrat Republican Independent/Other
Disqualify out of Require that fam ilies
state com panies and sm all
from low er rate? businesses are not
subsidizing low er
Com panies based in 63% 67% 62% 58%
electric rates for
another state should
corporations?
be disqualified from
receiving a reduced Missouri Public Ser- 65% 65% 63% 67%
rate in Missouri vice Com m ission s-
hould be required by
Com panies based in 24% 17% 27% 29%
law to m ake sure th-
another state should
at fam ilies and sm all
be able to receive a
businesses are n...
reduced electric rate
in Missouri Missouri Public Ser- 17% 11% 21% 20%
vice Com m ission s-
Not sure 13% 15% 11% 12%
hould be allow ed to
have fam ilies and s-
m all businesses su-
bsidize the electric...
Not sure 18% 24% 16% 13%

April 15-17, 2011 3020 Highwoods Blvd.


survey of 637 Missouri registered voters Raleigh, NC 27604
information@publicpolicypolling.com / 888 621-6988
Crosstabs

Race Race
African African
Base White Am erican Other Base White Am erican Other
Allow large Side w ith
corporations to pay corporations or
low er electric rate fam ilies and sm all
businesses
Large industrial cor- 25% 24% 21% 40%
porations should co- Large corporations 26% 25% 25% 41%
ntinue to be allow ed should get a low er
to pay a rate that’s a- rate because they
bout half as m uch as create jobs
sm all businesses ... 71% 64% 48%
Large corporations 69%
Large industrial cor- 68% 69% 66% 50% should not get a lo-
portations should n- w er rate because it
ot continue to be all- w ould m ean higher
ow ed to pay a rate t- electric rates for fa-
hat’s about half as m ilies and sm all b...
m uch as sm all bu... 4% 11% 11%
Not sure 5%
Not sure 7% 6% 13% 10%

Race Race
African African
Base White Am erican Other Base White Am erican Other
Approach that w ill Reduced electric
create m ore jobs rates for
corporations
Reducing electric 25% 23% 27% 42%
creates jobs in
rates for large
com m unity?
industrial
corporations Helps 28% 26% 28% 49%
Reducing electric 57% 60% 42% 47% Does not help 61% 63% 57% 40%
rates for fam ilies
Not sure 11% 11% 14% 11%
and sm all
businesses
Not sure 19% 18% 31% 11%

April 15-17, 2011 3020 Highwoods Blvd.


survey of 637 Missouri registered voters Raleigh, NC 27604
information@publicpolicypolling.com / 888 621-6988
Crosstabs

Race Race
African African
Base White Am erican Other Base White Am erican Other
Reduced electric Require 1,000 jobs
rates for for low er rate?
corporations
Should have to 66% 66% 66% 68%
creates jobs in
m aintain at least
Missouri?
1,000 jobs to receive
Creates jobs 28% 27% 27% 41% low er rate
Does not create jobs 61% 63% 54% 38% Should not have to 19% 19% 17% 18%
m aintain at least
Not Sure 12% 10% 19% 21%
1,000 jobs to receive
low er rate
Not sure 15% 15% 17% 14%

Race Race
African African
Base White Am erican Other Base White Am erican Other
Disqualify out of Require that fam ilies
state com panies and sm all
from low er rate? businesses are not
subsidizing low er
Com panies based in 63% 64% 56% 61%
electric rates for
another state should
corporations?
be disqualified from
receiving a reduced Missouri Public Ser- 65% 66% 64% 51%
rate in Missouri vice Com m ission s-
hould be required by
Com panies based in 24% 24% 22% 34%
law to m ake sure th-
another state should
at fam ilies and sm all
be able to receive a
businesses are n...
reduced electric rate
in Missouri Missouri Public Ser- 17% 15% 16% 41%
vice Com m ission s-
Not sure 13% 13% 22% 6%
hould be allow ed to
have fam ilies and s-
m all businesses su-
bsidize the electric...
Not sure 18% 19% 20% 9%

April 15-17, 2011 3020 Highwoods Blvd.


survey of 637 Missouri registered voters Raleigh, NC 27604
information@publicpolicypolling.com / 888 621-6988
Crosstabs

Age Age
18 to 30 to 46 to Older 18 to 30 to 46 to Older
Base 29 45 65 than 65 Base 29 45 65 than 65
Allow large Side w ith
corporations to pay corporations or
low er electric rate fam ilies and sm all
businesses
Large industrial cor- 25% 42% 30% 19% 21%
porations should co- Large corporations 26% 38% 39% 18% 18%
ntinue to be allow ed should get a low er
to pay a rate that’s a- rate because they
bout half as m uch as create jobs
sm all businesses ... 63% 52% 78% 77%
Large corporations 69%
Large industrial cor- 68% 58% 59% 76% 70% should not get a lo-
portations should n- w er rate because it
ot continue to be all- w ould m ean higher
ow ed to pay a rate t- electric rates for fa-
hat’s about half as m ilies and sm all b...
m uch as sm all bu... - 9% 4% 4%
Not sure 5%
Not sure 7% - 11% 5% 10%

Age Age
18 to 30 to 46 to Older 18 to 30 to 46 to Older
Base 29 45 65 than 65 Base 29 45 65 than 65
Approach that w ill Reduced electric
create m ore jobs rates for
corporations
Reducing electric 25% 40% 37% 16% 15%
creates jobs in
rates for large
com m unity?
industrial
corporations Helps 28% 46% 41% 18% 18%
Reducing electric 57% 44% 39% 68% 68% Does not help 61% 50% 44% 76% 63%
rates for fam ilies
Not sure 11% 4% 15% 6% 18%
and sm all
businesses
Not sure 19% 16% 24% 16% 17%

April 15-17, 2011 3020 Highwoods Blvd.


survey of 637 Missouri registered voters Raleigh, NC 27604
information@publicpolicypolling.com / 888 621-6988
Crosstabs

Age Age
18 to 30 to 46 to Older 18 to 30 to 46 to Older
Base 29 45 65 than 65 Base 29 45 65 than 65
Reduced electric Require 1,000 jobs
rates for for low er rate?
corporations
Should have to 66% 58% 64% 70% 67%
creates jobs in
m aintain at least
Missouri?
1,000 jobs to receive
Creates jobs 28% 38% 43% 19% 18% low er rate
Does not create jobs 61% 58% 39% 76% 64% Should not have to 19% 42% 25% 12% 12%
m aintain at least
Not Sure 12% 4% 19% 5% 18%
1,000 jobs to receive
low er rate
Not sure 15% - 11% 18% 21%

Age Age
18 to 30 to 46 to Older 18 to 30 to 46 to Older
Base 29 45 65 than 65 Base 29 45 65 than 65
Disqualify out of Require that fam ilies
state com panies and sm all
from low er rate? businesses are not
subsidizing low er
Com panies based in 63% 63% 54% 72% 60%
electric rates for
another state should
corporations?
be disqualified from
receiving a reduced Missouri Public Ser- 65% 42% 56% 75% 71%
rate in Missouri vice Com m ission s-
hould be required by
Com panies based in 24% 33% 39% 15% 16%
law to m ake sure th-
another state should
at fam ilies and sm all
be able to receive a
businesses are n...
reduced electric rate
in Missouri Missouri Public Ser- 17% 38% 22% 13% 7%
vice Com m ission s-
Not sure 13% 4% 7% 13% 24%
hould be allow ed to
have fam ilies and s-
m all businesses su-
bsidize the electric...
Not sure 18% 21% 22% 12% 21%

April 15-17, 2011 3020 Highwoods Blvd.


survey of 637 Missouri registered voters Raleigh, NC 27604
information@publicpolicypolling.com / 888 621-6988

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