Professional Documents
Culture Documents
“Mass media texts and technologies “Yet it is precisely the mundane and familiar that we
need to investigate if we want to understand how
run into the texture of our daily all our lives are caught up
routines to the extent that we tend – sometimes pleasurably and informatively,
sometimes less so and more grudgingly –
to take them for granted…” in the pervasive shaping of the fields of
action available to us.”
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• Media products are “shared” – • The media is controlled or “regulated”
media literacy and shared culture
Eg., “winning hearts and minds”
eg., “who wants to be a millionaire?”,
“you jump, i jump”,
“to infinity and beyond”
“the best in jb…”
“duhh”
“facebooked”
……
eg., CD walkmans, iPods, PDAs, - daily newspapers only 300 years old;
handphones, satellite dishes, - telephone, radio, tv, computers created in the
High definition digital tv channels, 20th century;
laptops…. - convergence of communications, computing and
telephone technologies (Computer-Mediated
etc.
Communication)
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“The media has been called the „consciousness
industries‟ because what they sell are ways of Media Studies pay attention to
media texts as
thinking, ways of seeing, ways of talking sites where meanings are generated
about the world.” under
particular institutional conditions,
Stuart Cunningham and Graeme Turner 2002:12 and with
particular social outcomes…
Studying the media can be broken down Studies ownership patterns and laws/policies
into 3 components which maps the production, regarding media organisations involved in the
distribution and reception of media products:- production of media texts
Media Industries
Media Texts
Media Audiences
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Studies the variety of media texts produced Studies the varieties of reception and
by individuals and the media industries consumption of the media texts produced by
themselves the media industries
- Theoretically interpretative
- Takes a macro perspective by looking on
society as a whole
- Critical of society in terms of power relations
- Often uses a Marxist perspective to
understand how society functions