M ATTHEW

C ONTE
51 Winchester Drive, Tinton Falls, NJ, 07724 - 732.778.6785 - mpconte@syr.edu

PROFILE

Enthusiastic and motivated student with a passion for the advertising profession
Outgoing team player known for providing creative ideas and solutions
Excellent listener/communicator who enjoys being around others

EXPERIENCE
Creative Intern - McCann Erickson NY Summer 2010
Was a member of the McCann HumanCare team
Worked on the Zantac, Lovasa, and Oracea accounts

Creative Director at The NewHouse - Student Advertising Agency August 2009-Present

Oversaw creative development of all projects
Worked with real clients in and around the Syracuse area
Developed strategies for clients to increase brand awareness

Advertising Coursework August 2007-Present
Developed media strategies for ad campaigns
Designed and produced ads for multiple media

Borough of Tinton Falls - Tinton Falls, NJ, 07724 2006-August 2009

Designed and updated the Recreation Department’s website
Produced flyers for town/county events

Brave Beginnings INC. - Tinton Falls, NJ, 07724 Summer 2008
Designed logo
Created greeting cards

SKILLS
Adobe Photoshop Adobe InDesign Adobe Illustrator Microsoft Office
Adobe After Effects Lexis Nexis Microsoft Windows Mac OS X

EDUCATION
S.I. Newhouse School of Public Communications
Syracuse University, Syracuse, NY, 13210
Currently a senior advertising major with a 3.87 GPA

Monmouth Regional High School
Tinton Falls, NJ, 07724
Graduated in 2007

HONORS/AWARDS
Dean’s List all semesters while enrolled at Syracuse University

*Creative Portfolio can be viewed at http://mattconte.carbonmade.com/

THE
GAME
FACE
Every woman wants one thing from her man when
he opens what she deemed “the perfect gift” - a
genuine smile on his face. But when the present isn’t a
success, she gets the complete opposite. “The Game
Face” is that artificial, forced expression of happiness
that every man makes and any woman fears. We
developed the following social media strategy around
this premise, as we believe the only gift that produces
a real smile 100% of the time is a gift from Steiner
Sports. This holiday season, Steiner Sports will
dedicate itself to eliminating “The Game Face.”
X X X
YouTube Videos
Big Idea:
Women may be able to figure out if they’re
giving men undesirable gifts by examining
male body language and facial expressions.

Execution:

X
In each video, a man would open a gift from
his wife, girlfriend, or daughter. Based on
that segment, the viewer decides whether
the man liked the gift or not.

X
An instant replay of the video would then
appear in slow motion with a John Madden
style voice over. The announcer would point

X
out all the signs that indicate whether the
man likes or dislikes his gift.

X
X
X
X X
X
X X
X
X
X
Twitter
X

Big Idea:
X

A picture says 1000 words. Add 97

characters and you can give Steiner
a good idea of your man and Steiner will
find you the perfect gift to buy him.
X

Execution:
Twitter users will upload a picture of the
man they need to buy a present for. In
X

addition to the picture, they can write a

sentence or just a few words describing
their man. Upon posting the picture and
X

description to twitpic.com, Steiner’s Twitter

account will be able to see the picture post
and can reply to each tweet with a URL to
Steiner’s recommendation for a gift.
X
X X
X
X
X
Facebook Page
X
Big Idea:
X
The Facebook concept uses two pages to
interact with both men and women, allowing
them to vent about the gift giving/receiving
process.
X
Execution:
The “Reveal Your Game Face” page will
X
act as a support group for men who have
had to use The Game Face. On this page,
they can post stories explaining how they
handled the situation. If a guy posts on
X

the group’s wall and is listed in a

relationship, his significant other will receive
a suggestion to the woman to join the
“Stop Game Faces” group for women.
X

The “Stop Game Faces” page is for women

who don’t want to generate The Game
Face with their presents. In addition to
X X

hosting advertisements for Steiner Sports

Memorabilia, the site will also serve as
an opportunity for members to discuss
success stories of gift giving.
X X X
Facebook Flow Chart
Big Idea:
Women will take a Facebook
assessment, which will give
them a concrete answer to the
question,“What is the perfect
gift for my man?”

X
Execution:
On the Facebook page there will
be a tab for the application, “The
Perfect Man Gift.” This app will

X
be an interactive flow chart where
women answer the questions asked
based on the man they are buying a

X
gift for. After enough questions are
answered for the app to get a sense
of the man, it will produce a URL

X
linking to the perfect gift on

X Steiner’s website for that man.

X
X X
X