Professional Documents
Culture Documents
Monopolistic
Perfectly Competitive Monopoly Oligopoly
Competition
No. of Firms many one few many
Profit Maximization
P=MC=MR P>MC=MR P>MC=MR P>MC=MR
Condition
Entry/Exit Easy/Free with Barrier Limited Easy/Free
No, with product
Identical Goods? Yes No close substitutes Yes
differentiation
Earn Economic Profits in the
Yes Yes Yes Yes
SR?
Earn Economic Profits in the
No Yes Yes No
LR?
Produce at the Efficient
Scale (minimum of ATC) in Yes No No No
the LR?
Yes (if without
Efficient Outcome? No No No
externalities)
No (if without
Deadweight Loss? Yes Yes Yes
externalities)
Perfectly competitive market: each firm is a price-taker and faces a horizontal demand curve.
P = AR = MR.
In the short-run: (1) firm supply curve is MC above AVC, (2) shut-down if P<AVC.
In the long-run: (1) firm supply curve is MC above ATC, (2) exit if P<ATC, (3) enter if P>ATC.
Market short-run supply curve is upward sloping; Market long-run supply curve is a horizontal, but
can be upward sloping.
In the short-run, no. of firms is fixed. In the long-run, firms enter or exit the market until profit is
driven to zero.
CHAPTER 15 MONOPOLY
CHAPTER 16 OLIGOPOLY
Faces a downward-sloping demand because its product is different from those offered by other
firms P > MR.
In the short-run, (1) if P > ATC, the firm is earning a profit; (2) if P < ATC, the firm is earning a
loss; and (3) if P = ATC, the firm is earning zero economic profit
In the long-run, (1) if P > ATC, new firms enter; (2) if P < ATC, firms exit
The process of exit and entry continues until the firms in the market are earning zero economic profit
(where P=ATC)
Monopolistic competition have excess capacity quantity of output produced by the firm is smaller
than the quantity that minimizes ATC (efficient scale)
Externalities of entry: product-variety (positive externality) and
business-stealing (negative externality).
Advertising is heavily used to differentiate a firm’s good from others. Firms that advertise have
stronger incentive to maintain high quality.