LIST OF CONTENTS

CHAPTER NUMBER TITLE PAGE NO:

List of tables
List of charts
I INTRODUCTION 8-40
1.1 Introduction about the brand preference 31
1.2 Brand preference 33
1.3 Types of brand name 39
1.4 Brand identity 37
1.9 Brand approaches 39
II INDUSTRY PROFILE 49-97
III COMPANY PROFILE 49

IV PRODUCT PROFILE 47

V OBJECTIVES OF STUDY 93

VI SCOPE OF STUDY 93

VII LIMITATIONS OF STUDY 94

VIII RESEARCH METHODOLOGY 98

IX DATA ANALYIS & INTERPRETATION 69
X SUMMARY OF FINDINGS 109
XI SUGGESTION &RECOMENTDATIONS 108
XII CONCLUSION 110
BIBLIOGRAPHY 112
ANNEXURE-1 114
Questionnaire

LIST OF TABLES

Table. No Description Page No

 9.1 Classification based on Age of the Respondents 66
9.2 Classification based on Gender of Respondents 68
9.3 Classification based on Educational qualification of the Respondents 70
9.4 Classification based on Occupation of the Respondents 72
9.5 Classification based on Marital status of the Respondents 74
9.6 Classification based on Branded dhal 76
9.7 Classification based on Awareness of branded dhal 78
9.8 Classification based on Purchase of dhal brand 80
9.9 Ranking preferences for Buying branded dhal products 82
9.10 Classification based on Type of dhal product 84
9.11 Classification based on Monthly purchase 86
9.12 Outlet preferred for buying Branded dhal product 88
9.13 Classification based on Package size 91
9.14 Agreeability of various factors on branded dhal 94
9.15 Mode of awareness about Nandhi brands 96
9.16 Awareness about Nandhi dhal Advertisement 98
9.17 Tabulation of Degree of various factors of Branded dhal 100
9.18 Cross tabulation between Gender of the respondents and Hygiene 102
9.19 Tabulation of Ranking preference of various attributes of Dhal
9.20 Tabulation of Ranking preferences of various dhal products

LIST OF CHARTS

Chart. No Description Page

No
9.1 Classification based on Age of the Respondents 67
9.2 Classification based on Gender of Respondents 69
9.3 Classification based on Educational qualification of the Respondents 71
9.4 Classification based on Occupation of the Respondents 73
9.5 Classification based on Marital status of the Respondents 79
9.6 Classification based on Branded dhal 77
9.7 Classification based on Awareness of branded dhal 79
9.8 Classification based on Purchase of dhal brand 81
9.9 Ranking preferences for Buying branded dhal products 83
9.10 Classification based on Type of dhal product 89
9.11 Classification based on Monthly purchase 87
9.12 Outlet preferred for buying Branded dhal product
9.13 Classification based on Package size
9.14 Agreeability of various factors on branded dhal
9.15 Mode of awareness about Nandhi brands
9.16 Awareness about Nandhi dhal Advertisement