Professional Documents
Culture Documents
The study covers the market potential of all electronic security of Elid.
A brand is a name, term, design, symbol, or other feature that distinguishes products and
services from competitive offerings. A brand represents the consumers' experience with
an organization, product, or service. A brand is more than a name, design or symbol.
Brand reflects personality of the company which is organizational culture.
A brand has also been defined as an identifiable entity that makes a specific value based
on promises made and kept either actively or passively.
Marketing communications
Marketing communications breaks down the strategies involved with marketing messages
into categories based on the goals of each message. There are distinct stages in
converting strangers to customers that govern the communication medium that should be
used.
(b) Advertising
• Paid form of public presentation and expressive promotion of ideas
• Aimed at masses
• Manufacturer may determine what goes into advertisement
• Pervasive and impersonal medium
• Instant appeal
• Anxiety to sell
An example is coupons or a sale. People are given an incentive to buy, but this does not
build customer loyalty or encourage future repeat buys. A major drawback of sales
promotion is that it is easily copied by competition. It cannot be used as a sustainable
source of differentiation.
Customer focus
Many companies today have a customer focus (or market orientation). This implies that
the company focuses its activities and products on consumer demands. Generally there
are three ways of doing this: the customer-driven approach, the sense of identifying
market changes and the product innovation approach.
Product focus
In a product innovation approach, the company pursues product innovation, and then tries
to develop a market for the product. Product innovation drives the process and marketing
research is conducted primarily to ensure that profitable market segment(s) exist for the
innovation. The rationale is that customers may not know what options will be available
to them in the future so we should not expect them to tell us what they will buy in the
future. However, marketers can aggressively over-pursue product innovation and try to
overcapitalize on a niche. When pursuing a product innovation approach, marketers must
ensure that they have a varied and multi-tiered approach to product innovation. It is
claimed that if Thomas Edison depended on marketing research he would have produced
larger candles rather than inventing light bulbs. Many firms, such as research and
development focused companies, successfully focus on product innovation. Many purists
doubt whether this is really a form of marketing orientation at all, because of the ex post
status of consumer research. Some even question whether it is marketing.
Marketing is also used to promote business' products and is a great way to promote the
business.
Other recent studies on the "power of social influence" include an "artificial music
market in which some 14,000 people downloaded previously unknown songs"
(Columbia University, New York); a Japanese chain of convenience stores which
orders its products based on "sales data from department stores and research
companies;" a Massachusetts company exploiting knowledge of social
networking to improve sales; and online retailers who are increasingly informing
consumers about "which products are popular with like-minded consumers" (e.g.,
Amazon, eBay
The Marketing mix is generally accepted as the use and specification of the four p's
describing the strategic position of a product in the marketplace. One version of the
origins of the marketing mix starts in 1948 when James Culliton said that a marketing
decision should be a result of something similar to a recipe. This version continued in
1953 when Neil Borden, in his American Marketing Association presidential address,
took the recipe idea one step further and coined the term 'Marketing-Mix'. A prominent
marketer, E. Jerome McCarthy, proposed a 4 P classification in 1960, which would see
wide popularity. The four Ps concept is explained in most marketing textbooks and
classes.
Marketing Mix
"Marketing Mix" is set of correlated tools that work together to achieve company's
objectives, they are: product, price, promotion, and place.
The set of controllable tactical marketing tools, product, price, place and promotion - that
the firm blends to produce the response it wants in the target market:
• Price – The price is the amount a customer pays for the product. It is determined
by a number of factors including market share, competition, material costs,
product identity and the customer's perceived value of the product. The business
may increase or decrease the price of product if other stores have the same
product.
• Place – Place represents the location where a product can be purchased. It is often
referred to as the distribution channel. It can include any physical store as well as
virtual stores on the Internet.
Promotion – Promotion represents all of the communications that a marketer may use in
the marketplace. Promotion has four distinct elements - advertising, public relations,
word of mouth and point of sale. A certain amount of crossover occurs when promotion
uses the four principal elements together, which is common in film promotion.
Advertising covers any communication that is paid for, from and cinema commercials,
radio and Internet adverts through print media and billboards.
One of the most notable means of promotion today is the Promotional Product, as in
useful items distributed to targeted audiences with no obligation attached. This category
has grown each year for the past decade while most other forms have suffered. It is the
only form of advertising that targets all five senses and has the recipient thanking the
giver.
Public relations are where the communication is not directly paid for and includes press
releases, sponsorship deals, exhibitions, conferences, seminars or trade fairs and events.
Word of mouth is any apparently informal communication about the product by ordinary
individuals, satisfied customers or people specifically engaged to create word of mouth
momentum. Sales staff often plays an important role in word of mouth and Public
Relations (see Product above).
The term "Marketing Mix" however, does not imply that the 4P elements represent
options. They are not trade-offs but are fundamental marketing issues that always need to
be addressed. They are the fundamental actions that marketing requires whether
determined explicitly or by default.
Excellent service is not an end in its own right nor is customer satisfaction; it
is a means to an end. The aim of commercial organization is to make profit and
the aim of public organization is to provide an efficient service within budget c.
service excellence is only required in so for as it achieved these objectives.
It is possible to have very satisfied customer who are not profitable and to invest
in high quality service, which does not affect the customer buying behavior. It is
also possible to over invest in quality to such an extent that the customer finds
the service unattractive. It is therefore important to find out which factors of
service influence most the customer prosperity to buy and to be ahead of nearest
rivals of these factors in terms of services offer.
Product: Basic design: How familiar designers are with customer needs, what
incentives drive the designing, manufacturing and quality control.
Sales activity: What messages the company sends out in its advertising and
promotion programmers, how it chooses and monitors its sales force /
intermediaries, and the attitudes that it projects to the customer. The figure 2 is a
classical example of positive messages sent to customer through its promotion.
After- sales: Guarantees, parts and service, feedback, complaints, handling, and
overall responsiveness to a customer with a problem.
Culture: Intrinsic values and beliefs of the firm as well as the tangible and
intangible symbols and systems it uses to initial these into employee behavior at
all levels.
Product
After-sales Sales activity
Customer satisfaction
Culture
Marketers must determine what customer’s does want and then give it to them.
This can be done in several ways. Once is by getting feedback regarding buyer
preferences and then suing this information to customize the service delivery. For
example, what do restaurant guests want? It has been found that these are
gender preferences.
The customer can fall into different groupings; the way to cater to one group
may different from one another. There are other customers groups besides men
and women. Today, many fast food giants McDonald’s for example is now
targeting on kids. Some eating-houses load the area with toys and games, and
supervise the children, when their families eat in the main dining hall.
There are other major customer groups; however, that needs considerable
attention associates. They are individuals who work in the organization. They are
internal customers who cannot be ignored in the service equation. How can each
associate identify his or her internal customer? It is quite simple. All the associate
has to do is answer the question. Who receives or is affected by my work?
Everybody in the organization has internal customer who depend on him or her
for output. The servers depend on the cooks to provide the food, and on the
busboys to clean the tables the get them for the next group of guests. The
reservations clerks depend on the housekeeping associates to clean the rooms
and get them ready for the guests.
A good first impression is critical in the service business, because it sets the
stages for everything that follows. Moreover, first impressions are typically made
within 30 seconds of the service encounter. If everything goes well at this stage,
customers are likely to have a positive attitude and like forward it an enjoyable
experience. If, however, things do not go well, even a minor problem may be the
basis for the customer deciding not to come back again. Three rules to make a
good impression. Great guests as quickly as possible, (hello, good evening, etc.)
don’t allow guests to remain unattended for more than one minute. Use good
postures to communicate. The tone of your greeting should be warm and your
message welcoming. Through these guidelines you can make guests feel that
they are important and that the server is happy and eager to help them enjoy
their visit to the restaurant.
Customer Loyalty
Ladder of Loyalty
advocated for the firm. Set of scales cam also be used to view the loyalty
concept. Service firms must arrest growing number of disaffected ex-customer
who will be critical and advise other customer prospects not to buy from the
organization.
consumer tends to look for the reasons. And then assessments of the reasons
can influence their satisfaction.
Responsiveness:
Empathy is defined as the caring, individualized attention the firm provides its
customers. The essence of the empathy is conveying, through personalized or
customer service, those customers are unique and special. Customers want to
feel understood by and important to firm that provides service to them.
Tangibles are defined as the appearance of physical facilities,
equipment, personnel and communication material. All of these provide physical
representation or image of the service that customer, particularly new customers,
will use to evaluate quality. Service industries that emphasize tangible in their
strategies include hospitality service where the customer visits the establishment
to receive the service, such as restaurant and hotels, retail stores, and
entertainment companies.
Empowered team members who can make decisions and who take
personal responsibility to ensure customer satisfaction.
• Four Steps to Ensure Customer Satisfaction
Thank each customer for the opportunity to serve them and make sure
they are completely satisfied.
• Perception
As diverse individuals, we all tend to see the world in our own special ways.
Perception can be described as “how we see the world around us” two
individuals may be subject to the stimuli under the same apparent condition, but
how each person recognized them, selects them and interprets them is a highly
individual process based on each person’s own need, value and expectations.
Perception is defined as the process by whish an individual selects, organized
and interprets stimuli into a meaningful and coherent picture of the world. A
stimulus is any unit of input to any of the senses. Example of stimuli (i.e. sensory
input) include products, packages brand manes, advertisement, and
commercials. Sensory reporters are the human ages (the eyes, noses, mouth
and skin) that receive sensory inputs. Their sensory functions are to see, hear,
smell, test, or feel. All of these functions are called into play either singly or in
combination in the evaluation and us of most consumer products.
• PERCEPTUAL MAPPING
The psychological logic behind the methodology is quite simple and yet
very powerful “an individuals will he have toward a new thing as being to “ in
other words, as a new product or brand is introduced, the consumer will perceive
it as being either similar or dissimilar to their exiting brands on several
dimensions. Since products may be perceived to vary on several dimensions and
in fact, the consumers may not be consciously aware of the dimensions or the
interactions
scaling have been both to identify the perceptual maps of consumer as well as to
help in identifying and labeling the dimension.
The method is useful not for new product opportunities but can be most
useful for product and promotion strategies. It can help the seller determine
whether consumers have a similar or dispersed image of his brand, aid him in
knowing what the image of his brand is and indicate how he may go about
changing it if he wishes.
This research was done to know how people receive, store and satisfy related
information so that research could decode marketing strategies to influence
customer satisfaction .Customer research takes place at every phase of the
consumption process-before the purchase, during the purchase, after the
purchase
Industry Profile
Mr. Gillmore said the greatest increase in business for Gillmore Security, a third-
generation family business with 40 full-time employees, has been on the
commercial side, which includes the installation of burglary and fire alarms,
access control, digital video and monitoring for equipment failure.
With an 8.3% growth rate since 2000 in its commercial sector, Gillmore Security's
experience mirrors what's being reported industrywide.
In 2005, 30% of security installations were for residential customers, 48% for
commercial and 22% for large industrial, according to information from the Irving,
Texas-based National Burglar & Fire Alarm Association.
Merlin Guilbeau, the association's executive director, said revenues for the
electronic security market grew from $13.1 billion in 1996 to $23.8 billion in 2005.
Driving change
From heat sensors to motion detectors and medical alarms, the industry is an
ever-changing one that is fueled by both consumer needs and changing
regulations.
And since 9/11, another focus of the electronic securities industry has been on
controlling access to certain sites or areas within a business or organization, Mr.
Gillmore said.
"It's still a very new technology,'' Mr. Gillmore said. "You'll see that play a greater
part in access control in the future.''
For example, as of Feb. 18, 2008, cellular licensees no longer will have to
provide an analog network in addition to a digital network, according...
This study analyzes the US market for electronic security systems. It presents
historical demand data (1997, 2002, 2007) and forecasts for 2012 and 2017 by
type (e.g., alarms, access controls, closed circuit television, contraband
detection, electronic article surveillance, automotive security); and market (e.g.,
trade and distribution, government and institutional, industrial, financial, air
transport). The study also considers market environment factors, evaluates
company market share and profiles leading competitors. This 390 page study
has been published and is available for purchase.
Many prominent economists and lawmakers feel that the unprecedented $ 700
billion financial rescue plan that was signed into law Friday isn’t a cure-all for the
ailing American economy. Some feel that too much damage has already been
done and that the governments offer to buy up bad dept and unwanted assets
will not spur any real growth in the economy for many years.
As the treasury department prepares to purchase the first round of assets from
troubled lending institutions, the economic outlook is disturbing. The Bureau of
Labor Statistics reported that employers cut 159,000 jobs in September and that
so far this year the economy has dumped more than 760,000 jobs.
As a business owner I have found myself asking the same nagging question as
most Americans. What does the threat of a long term economic downturn mean
to me and my business?
If there is one thing that my experience over the last 23 years in the security
industry has taught me is that as long as there are immoral and unethical
criminals; people will have a need to protect their personal property and assets.
The electronic security industry as a whole has been growing steadily at about 7
percent annually since 1996. When I speak of the electronic security industry, I
am referring to the business of protecting personal property and assets. A rather
broad stroke which encompasses the hundreds of thousands of people and
companies involved in the manufacturing, distribution, marketing and installation
of electronic security devices.
The growth in the security industry has been fueled by many factors including;
crime, terrorism and perceived threats; economic growth and expansion; new
innovations in security technology.
First let’s talk about crime, terrorism and perceived threats. The security industry
has continued to grow despite the fact that property crimes, especially burglary
and theft have been steadily declining since 1975.
How is this possible? Many factors have contributed to a society that lives in a
constant state of fear from crime, terrorism and other perceived threats to our
survival. The main contributing factors are the speed of communications which
allow instant notifications of terrible events from across the globe and a media
that sensationalizes news events with shocking headlines and fear inducing
reporting. I don’t see this changing anytime soon.
Now how about economic growth and expansion? When a new building is built,
wealth is created and distributed throughout the economy. The plumber makes
money as do the framer, the mason and the security contractor. Contractors of all
trades buy supplies, pay wages and hopefully make a profit. When the new
building is completed, it should be worth more than the total cost to build it even
though many people profited from its construction. At least that is what the banks
are betting on.
The government understands that construction is a fundamental building block of
economic expansion. Hence the bailout plan, which is primarily designed to take
some of the risk out of lending money so that banks and financial institutions will
continue to invest in new construction projects.
Until home prices across the country settle down and lending requirements
loosen up a little, I fear that growth and expansion in this market segment will be
a little stagnant for the next few years.
The third factor that has contributed to the overall consistent growth in the
security industry has been new innovations in technology. The world is changing
quickly and new ground breaking security products are being designed, released
and updated at an unprecedented rate.
Technology is moving so quickly that entire market segments are being created
and destroyed virtually overnight. Just as cell phones shattered the pager and
pay phone industries, innovative new products in video surveillance and access
control systems promise to change the way people think and feel about security.
By weighing the factors that have contributed to the phenomenal growth of the
electronic security industry over the last decade, I have come to the conclusion
that the industry as a whole is recession resistant, but not entirely recession
proof.
I feel that the national media’s propensity to sensationalize crime and to use fear
to sell newspapers coupled with the release of many innovative new products will
balance out any losses in market expansion due to a shrinking economy. Let’s
just hope I am right!
While you state that the security industry as a whole may be recession resistant,
the failing economy could actually provide a short term, albeit somewhat delayed,
boon for companies that are involved in security. It only makes sense that as
economic pressures filter down to the middle and lower classes, crime will
increase. As people and businesses engage in their own belt tightening the
choice to install security cameras and DVR equipment to protect the assets they
already have makes more sense. Spending dimes to protect and save dollars will
look increasingly attractive to homeowners and small to medium sized business
owners everywhere. The internet makes it easy to spec and buy affordable, easy
to install, do it yourself security camera systems. Be sure to buy from a long
standing reputable company that offers free tech support and help with
installation. There are a few that stand above the rest such as
http://www.ezwatch-security-cameras.com and http://www.security-kits.com. Both
offer a full line of EZWATCH products which have come to symbolize the feature
filled yet easy to install systems that customers are looking for. I love mine.
In a business environment where many companies are satisfied with selling a system
and moving on to the next sales, we take pride in providing first rate service after the
sale. We understand the importance of service when you need it and maintain a staff of
certified field and bench technicians to provide the best response available.
Our fully staffed shop is qualified as a Warranty Repair facility by several of our major
suppliers and has the capability of repairing components to the board level. In most cases
this eliminates sending equipment to the manufacturer for repairs and translates to less
system downtime and faster response to your needs.
We believe that continued training for our staff relates to better product quality and
service response. We spend a great deal of time and expense providing our entire group
of Team Members with the latest in product specific, and other training from a variety of
sources both in and outside the security industry
2. Research design:
At present the Indian security electronics has growing market in the world
basically in the customer segment. It is due to government in the early 1990’s,
with the present growth in the economy, there has been a considerable
increase in the disposable incomes of the Indian customers. This in turn leads
to higher spending as the expectation of better comfort in terms of anything
like electronic security.
These tools makers started giving the competition with the Indian car
manufacturers by innovating new ideas and introducing with the Indian
electronic security tools by innovating new ideas and introducing new features
towards their products which are offered to customers, not only through the
product but also with after sales service offered by their service centers. The
products with international standards.
This project is done to study the distribution channel to analyze the sales.
The survey covers 50 responds of the basis of convenience sampling.
Primary Data
The primary data were collected only in the field survey by meeting the
respondents personally and getting information through a questionnaire.
Secondary Data
Secondary data were collected from the company broachers, fact sheets,
report copies, websites.
Sample design plays a very important role in the research project. Without a
sound sampling plan and a suitable sample size, data will be collected from
neither proper respondents nor the appropriate number of them.
Sample unit
The sampling unit is the basic unit containing the representative elements of
the population to be sampled.
As all research study is bounded by certain limitations, this study also has some
limitations which are as follows:
Due to lack of time, researcher has been unable to cover the entire
distribution and thus the finding of the study may certain only to the
areas covered by the researcher.
This research is time bound. The result of this study may not be
applicable over period of time.
Company profile:
In particular, ELID is well known for supplying Access Control Systems, Time
Attendance Systems and Integrated Security Management Systems. ELID is one
of the largest suppliers of Time Recording Terminals in SE Asia. In 1997 ELID
introduced its first Client and Server based Integrated Security Management
System, Es of NET. There are now hundreds of Es of NET Systems running all
over the world and it is one of the most popular Integrated Security Management
System packages in South East Asia. In 2000, ELID introduced its latest
Integrated Security Management System, MATRIX which supports up to 8000
doors and over 100,000 input and output points. Matrix uses the EL5000
Controller, the latest ELID product, which is a network ready, multi purpose
controller that can directly plug into any standard TCP and IP Local and Wide
Area Network and allows the direct network connection of Reader Controller
hardware.
In particular, ELID is well known for supplying Access Control Systems, Time
Attendance Systems and Integrated Security Management Systems. ELID is one
of the largest suppliers of Time Recording Terminals in SE Asia.
There are now hundreds of EsofNET Systems running all over the world, and it is
one of the most popular Integrated Security Management System packages in
South East Asia. In 2000, ELID introduced its latest Integrated Security
Management System, "MATRIX", which supports up to 8000 doors & over
100,000 input/output points. Matrix uses the EL5000 Controller, the latest ELID
product, which is a network-ready, multi-purpose controller that can directly plug
into any standard TCP/IP Local/Wide Area Network and allows the direct network
connection of Reader Controller hardware. No access system is complete
without readers, and ELID takes pride in providing one of the widest ranges of
readers in the security industry, many of which are directly manufactured by
ELID. ELID supplies Magnetic Readers, Bar Code Readers, RFID/Proximity
Readers, Contact/Contactless Smart Card Readers, and Biometric Finger-Scan
Readers. And this list will continue to grow as technology advances.
We believe that our greatest asset is our people. Our people are behind our
growth and success. No matter how much capital, technology and equipment we
boast, it is bound to fail if human resources are not developed. Therefore we
strive to Make People Before Making Products, and we are committed to bring
out the best in people through comprehensive and systematic human resource
development programs.
ELID was established on Sept 9, 1989 in Kuala Lumpur, Malaysia. The initial 3
partners that formed the core of the company had already between them many
years of experience in the Security Industry. They decided to choose access
control as their area of specialization.
By February 1990, our first product - a single door access controller, together
with magnetic reader and a DOS-based PC software was introduced into the
market. The controller used a relatively unknown. Microprocessor chip introduced
by Motorola at that time - the MC6HC11, as the main CPU. The product came to
be known in the market place as EL2000, and it became a best seller in a
number of South East Asian Countries.
EL2000 established the reputation of ELID, and in the years following, many
other equipment for lift control, car park control, time attendance etc were
introduced into the market as ELID adopted the "One Card Solution" strategy -
seeking to provide a single source for customers to obtain all their card-related
solutions. Marketing into Singapore, Thailand, Indonesia, Philippines, Hong
Kong, China, and other Asian Countries was thereafter aggressively pursued
through sole distributors, one for each country. Most of the distributors
established from the early nineties are still with ELID and actively involved in the
Identification business, thus providing long-term stability to the customers they
serve
FACT FILE
Year of : 1989
Establishment
Turnover : US$ 10-25 Million (or
Rs. 40-100 Crores
Approx.)
Organization Structure
Product profile
EL2300
OnTime EasyTime Chronos E.Time OnTime Plus
Company Branches:
Future Planning;
• To active more sales & distributions.
• Introduce new products.
• Implementing vision 2010 with the help of managements..
• Extend the plant with the help of managements.
• Increasing the plant capacity
• And also increase the number of branches.
Use fullness:
Diagrammatic representation:
Here should use the pie chart, bar chart &other graphical charts.
Three-dimensional diagram: cube, cylinder or blocks whose volumes are made
proportional to a given figure
Inference:
The results obtained after analyzing were interpreted. This mainly helps in
extracting the cream from the information gathered providing suggestions to the
company .inference was made from the calculated values performed on the data.
YES 35 70
NO 15 30
TOTAL 50 100
INTERPRETATION:
It is clear that most of the customer know about our “ELID” company
GRAPH.1
100
90
80
70
60
50 YES
NO
40
TOTAL
30
20
10
0
NO OF
RESPONDENT
VERY GOOD 08 16
GOOD 19 38
SATISFIED 15 30
NON SATISFIED 09 18
TOTAL 50 100
ANALYSIS: From the above research table it is understood that 16% of the
respondents told very good, 38% are told good, 30% are told satisfied,18% are
told not satisfied.
GRAPH.2
100
90
80 VERY GOOD
70
60 GOOD
50
SATISFIED
40
30 NON
SATISFIED
20
TOTAL
10
0
NO OF
RESPONDENT
ANSWERS NO OF PERCENTAGE
RESPONDENT
YES 42 84
NO 08 16
TOTAL 50 100
GRAPH.3
100
90
80
70
60
50 YES
NO
40
TOTAL
30
20
10
0
NO OF
RESPONDENT
YES 10 20
NO 40 80
TOTAL 50 100
ANALYSIS: From the above research table it is understood that 20% of the
respondents told YES and 80% told NO.
100
90
80
70
60
50 YES
NO
40 TOTAL
30
20
10
0
NO OF
RESPONDENT
EXCELLENT 08 16
VERY GOOD 22 44
GOOD 15 30
NON SATISFIED 05 10
TOTAL 50 100
ANALYSIS: From the above research table it is understood that 16% of the
respondents told excellent, 44% are told very good, 30% are told good, 10% are
told not satisfied.
INTERPRETATION: from the above analysis shows that service of our products
is satisfied most of all customers, and they feel happy with that.
GRAPH.5
100
90
80
70 EXCELLENT
60
VERY GOOD
50
GOOD
40
NON
30 SATISFIED
TOTAL
20
10
0
NO OF
RESPONDENT
6. Whether you got proper information about our company product before
purchasing?
ANSWERS NO OF PERCENTAGE
RESPONDENT
YES 39 78
NO 11 22
TOTAL 50 100
ANALYSIS: From the above research table it is understood that 78% of the
respondents told YES and 22% told NO.
INTERPRETATION: from the above analysis shows that customers will get
maximum information about our products while purchasing and they are satisfied
with that.
GRAPH.6
100
90
80
70
60
50 YES
NO
40 TOTAL
30
20
10
0
NO OF
RESPONDENT
ANSWERS NO OF PERCENTAGE
RESPONDENT
YES 40 80
NO 10 20
TOTAL 50 100
ANALYSIS: From the above research table it is understood that 80% of the
respondents told YES and 20% told NO
INTERPRETATION: from above analysis tell us that the customers are highly
satisfied with our company products and service.
GRAPH.7
100
90
80
70
60
50 YES
NO
40
TOTAL
30
20
10
0
NO OF
RESPONDENT
NEWS 25 50
PAPERS
WEB SITE 15 30
OTHER 10 20
SOURCE
TOTAL 50 100
ANALYSIS: From the above research table it is understood that 50% of the
respondents told news paper, 30% are told web site, 30% are told other source.
INTERPRETATION: from above analysis tell us that the customers are get
information of products from news paper, website, others. It shows the
advertisement of our company products, which will influence to buy our products.
GRAPH.8
100
90
80
70
NEWS
60 PAPERS
50
TELIVISION
40 OTHER
SOURCE
30
TOTAL
20
10
0
NO OF
RESPONDENT
ANSWERS NO OF PERCENTAGE
RESPONDENT
QUALITY 12 24
DESIGN 22 44
PRICE 10 20
OTHERS 06 12
TOTAL 50 100
ANALYSIS: From the above research table it is understood that 24% of the
respondents told quality, 44% are told design, 20% are told price and 12% are
told other source.
INTERPRETATION: from the above analysis shows that customers are highly
attracted with product quality and design.
GRAPH.9
100
90
80
70
60 QUALITY
50 DESIGNE
PRICE
40
OTHERS
30 TOTAL
20
10
0
NO OF
RESPONDENT
ANSWERS NO OF PERCENTAGE
RESPONDENT
PRICE 08 16
DESIGNE 20 40
SERVICE 15 30
QUALITY 07 14
TOTAL 50 100
ANALYSIS: From the above research table it is understood that 14% of the
respondents told quality, 40% are told design, 16% are told price and 30% are
told service.
GRAPH.10
100
90
80
70
60
PRICE
50 DESIGNE
SERVICE
40
QUALITY
30 TOTAL
20
10
0
NO OF PERCENTAGE
RESPONDENT
Findings:
3) From the survey it is found that costumers have given moderate preference
4) From the survey it was observed that customers purchase “ELID” product
5) Survey has indicated that customers have given highest preference to price,
6) According to the survey it was found that “ELID” electronic security products
7) Thus from study it was found that customers were very much satisfied by
ELID PRODUCTS.
Suggestions:
preference of customers.
Conclusion:
PVT LTD, etc., it is necessary for company to gain substantial market share,
which calls for marketing strategy, which includes advertising, distribution and
meaningful co-operation.
about the cost and quality difference .then they have to produce high quality
Bibliography:
Reference Books
OTHERS
Company Broachers
Business Magazines
WEBSITE
www.Elid.com
http://www.Elid security electronic pvt.ltd
Annexure:
QUESTIONNAIRE
YES NO
YES NO
5 How do you feel about our service?
GOOD BAD
6. Whether you got proper information about our company product before
purchasing?
YES NO
YES NO
NEWSPAPER TV
OTHERS
QUALITY DESIGN
PRICE OTHERS
PRICE DESIGN
SERVICE QUALITY