Professional Documents
Culture Documents
rticle
A
Corporate Governance does not start and end with a set of rules, guidelines and
e-mail : policies to be complied with but has wider implications and impact on the economy
rupanjana_de@yahoo.com of the nation. How, is what this write up seeks to explain.
"In a more globalized, interconnected and competitive world, while analyzing good corporate governance as an indicator of
the way that environmental, social and corporate governance economic efficiency.
issues are managed is part of companies’ overall management
quality needed to compete successfully. Companies that Economic theories of Corporate Governance
perform better with regard to these issues can increase Ideally, to narrow down the meaning of the term ‘corporate
shareholder value by, for example, properly managing risks, governance’ into a bunch of mere rules, regulations, policies
anticipating regulatory action or accessing new markets while and laws would be doing injustice to this much researched
at the same time contributing to the sustainable development concept. The boundary of this topic is vast. An economic
of the societies in which they operate. Moreover these issues analysis of it has led to a great debate between two conflicting
can have a strong impact on reputation and brands, an notions of corporate governance and accordingly two theories
increasingly important part of company value.”- reported in have evolved; the shareholder theory and the stakeholder
UN Global Compact Financial Sector Initiative, 2004. theory. While the former is a narrower version, the latter is
There is abundance of information on corporate governance much wide in scope. As per the restricted shareholder theory
in various journals and newspapers particularly in the wake of the main aim of an organisation is to maximise the wealth of
major corporate frauds and scandals across the past one and shareholder who are the real owners of it. This theory stems
half decades. Conventionally, corporate governance is from the traditional economic concept of ‘principal-agent’ or
understood as the plethora of rules, regulations, customs, ‘Agency contract’ as the source of existence of companies. A
policies, laws and guidelines the compliance of which is vital ‘principal-agent’ relationship arises when the owner of an
as they affect the way of administration of a company to a organisation does not manage it himself. In case of companies
great extent. It binds the company in a relationship with the the owners or shareholders appoint persons to manage and
stakeholders like the shareholders, directors, employees, control the affairs. Here the shareholders are the principals
customers, creditors, suppliers and the society at large. Because and they appoint directors as agents to run the company on
the directors and officers of a company are bound by their their behalf. The arrangement is mutually beneficial.
fiduciary duty towards the stakeholders in general, in Shareholders in general lack specialized business knowledge
controlling the management of the company they need to use that goes behind generating large returns on their investment
good business practices and have accountability and integrity. and maximising their wealth, and managers may lack the fund
However, while the above is the traditional practice of defining which the former provide them with. For maximisation of
corporate governance, a large many other viewpoints of shareholder net wealth what is required is the optimum
corporate governance is also available and a lot of research allocation of resources, putting them to most productive uses,
work has been involved on the same over the years. In the etc. Hence, it is the duty of the directors and management of
following paragraph a different view of the concept is expressed the company to see that the organisation is run on the best
possible manner in the interest of shareholders. However, due this that we need a mechanism that provides for efficient
to this separation of ownership and control, shareholders who decision making in situations that were not foreseen at the
are the true owners of a company, do not control it, the control inception of the contract. Such efficient decision making would
rather lies in the hands of the managers and directors who do imply efficient use of discretion and accountability of directors.
not own the organization. Under this theory, the main problem Thus good corporate governance is required to reduce the
in corporate governance is this separation that fuels divergence chances of ex-post opportunistic behaviour by directors and
of interests and the directors may divert from the profit managers and divergence of their interest from the real owners
maximising aim and be rather interested in maximising their of a company so that investors do not shy away their investment
self interest like increasing their perks and salaries, their in companies due to non-reliance on directors. This would
reputation (which may be at the cost of shareholder benefit), result in a hold-up situation and adversely affect the economy.
diversion of company assets for personal uses etc. Such a It is to check the occurrence of such situations that the
divergence of interest can be the root cause of bad corporate shareholder theory of corporate governance has developed.
governance. As in the shareholder theory, even in the stakeholder theory
While the shareholder theory of corporate governance attaches there are chances that all ‘investors’ (meaning all ‘stakeholders’
supreme importance to the shareholders as owners of the here) shy away their investment because they do not get proper
company, the much wider view presented by the stakeholder returns on their investment. To take an example, there may be
theory takes into account all the formal and informal, written a non-optimum investment of employees into the human
and unwritten relations of a company viz., creditors, employees, capital of the company, the suppliers may under-invest in the
suppliers, customers, other contractual parties, members of form of low quality raw-materials and customers may under-
the society, institutions with various interests like those for invest by buying less of the company products. Similarly
environmental health hazards, governments and so on. This creditors may under-invest by unfavourable credit terms, while
theory takes a broader notion of corporate governance and underinvestment from distributors may take the form of
holds companies to be “socially responsible” organisations that inefficient distribution network and so on. The basic idea of
are typically to be managed in the interest of the public. Thus, corporate governance is to ensure the most optimum investment
the performance of a company is not only to be judged by the from all stakeholders and optimum allocation of all types of
increase in shareholder value but also from timely creditor resources and that there is continuity and sustainability of
payments, enhancement of employee salaries and betterment efficient business relationship amongst all components of a
of job conditions, increase in market share, better relations company that make firm specific investment.
with suppliers, customers, the government (which would
The right corporate governance strategy suitable for an
encompass the better compliance with rules and regulations
enterprise can provide solutions to most of these problems
part) etc. Therefore, companies with better corporate
governance are those that have dedicated and long standing of divergence of interest, hold-up, inefficient allocation of
suppliers, customers, creditors and employees, and those with financial and other resources, unproductive uses of resources,
good compliance record and little or no litigation against. diversion of company’s assets for personal use etc.
Meanwhile, before proceeding further into discussing what
There are problems with both the theories as also with the will be an ideal corporate governance mechanism, it is
principal-agent concept. In a company, the principal-agent worthwhile to have a quick look at the various methods to
problem and the divergence of interests would not have arisen align the directors’ and managers’ interest with those of the
if it were possible to write ‘complete contracts’ at the very
shareholders:
inception of the company. A complete contract in this case
would have meant a contract specifying every contingency To give more power to shareholders for overseeing and
and every single mandatory act for the agents or directors in controlling management activity. This can take the form
every possible situation. The problem is, it is not possible to of certain legal protection in the form of minority rights,
foresee every contingency ex-ante, and that is why prohibitions of insider-dealing, increase of disclosure
contingencies are contingencies and not certainty. A complete norms etc.
contract could have ensured that there is no divergence of To try and give incentives to managers for efficient
interests. Hence there would have been no need to worry about management and accountability in the form of attractive
corporate governance problems. We do worry because perks, stock options, sweat equity etc.
complete contracts are not feasible and it is impossible to
predict everything the future holds for us. The incompleteness To make laws stricter with respect to compliances and
provides the scope of ‘residuals’ and the question arises as to norms to be followed (the kind of corporate governance
‘how to efficiently allocate those residuals’. It is because of us professionals are more inclined to think of)
To use the markets for corporate control like take-overs The stakeholder theory leaves scope for the directors or
etc. managers of a company to take shelter under the wider
coverage of the term stakeholder to avoid questions about
Shareholder theory vs. Stakeholder theory company’s bad results.
Both the shareholder and stakeholder theories of corporate
governance have come in for criticisms. The following
The right approach
criticisms are often labeled against the shareholder theory: What follows from the above is that both theories have
There is an overemphasized and practically baseless drawbacks, but both equally have benefits. The shareholder
presumption of strong managers vs. weak shareholders theory helps directors and managers fix the target for efficiency
conflict which has paved the way for all the corporate levels to be reached based upon single criteria of shareholder
governance theories of resolving monitoring and diverse wealth maximisation while the stakeholder theory helps them
interest problems. The argument in favour of this is that avoid underinvestment from a number of business components
widely dispersed ownership in companies is not the and thereby aids long-term growth of the company and
general norm but more like an exception, and it would ultimately paces up economic growth. However considering
be erroneous to think that corporate governance is just the greater economic benefits to the nation, the stakeholder
meant for large public listed companies only. Each small theory definitely gains an edge over the shareholder theory.
company is a unit in the economy and each make In order to make the stakeholder theory more suitable, a new
fractional contribution towards the betterment of the stakeholder approach has developed and this new approach
economy. After all, the sea is made up of millions and narrows down the meaning of a stakeholder and considers
billions of drops of water. One drop of contaminated only those parties as stakeholders who have direct firm specific
water can bring down the quality of water of the entire investment in the company. The contributions of all
sea. Unlike the widely-held companies where managers stakeholders are important and go hand in hand to increase
enjoy greater control rights vis-a-vis the shareholders, shareholder net wealth. Hence the shareholders have incentive
in closely held companies, the greatest power is generally to take into account other interest groups in overall corporate
in the hands of controlling shareholder, usually some governance and the importance of developing long term
individuals or a family, or a group of companies. There relations with various components by companies. In this way
is no reason to think that these companies do not need to not only is wealth maximized, but also jobs are secured and
put emphasis on corporate governance. Even in such business becomes more sustainable.
companies due to dominance of majority shareholders, As the views on corporate governance differ, for making
the minority shareholders’ rights might suffer. effective policy recommendations for corporate governance
The shareholder theory gives a narrow view of corporate best practices, the proponents need to have an insight into the
governance in the sense that it overemphasizes various theories developed and their relative merits and
shareholders though they are not the only ones who make demerits. It is only then that we can have the best corporate
investments in a company. A company is the outcome governance structure. It is not just about having a fixed set of
of a bundle of people who make specific investments in rules and regulations and making proper compliances with
their capacity as customers, employees, creditors, them, it is much more. It is about putting the economy forward
suppliers and distributors apart from shareholders. in the path of growth.
Corporate success is thus a team effort. Any good
Competition vs. Corporate Governance
governance system cannot have optimum output unless
it takes into account all the parties involved, in other While discussing corporate governance and its wider
words, all the stakeholders. implications for the economy and the right approach to
As against the above, the stakeholder theory is also not free corporate governance, a question that arises is whether
from criticisms. The following are some criticisms labeled corporate governance is at all necessary in the presence of
against it: appropriate competition in the product market. Such
competition would provide positive incentives for
This theory is criticized by many as being too wide for companies to take care that it has the best governance
companies to ensure compliance with. It is difficult to structure in place. Companies that are uncompetitive
consider the incentives and disincentives of all because of bad cost structure would automatically be wiped
stakeholders involved. It is equally difficult to set the out of the market. This would mean that no external
efficient levels of investment by all stakeholders. regulatory intervention would be necessary. Things like
market for corporate control, managerial stock options, etc. the firm’s wealth and in case of enterprises owned by
are some recent developments that are fueled by this idea. shareholders, distributing the wealth so gained on a pro rata
Nonetheless, good corporate governance mechanism is a basis to them. In their view, companies will have good
combination of many things including competition in the corporate governance if they are characterised by both the
product, capital and labour market, economic efficiency, aim of maximising shareholders’ wealth and making a pro
and the legal set up. These together provide a systematic rata distribution of that wealth amongst the shareholders.
approach to corporate governance. However, the problem This implies that bad corporate governance in a firm at the
with such a systemic approach is that it is not a very easy micro level might arise from its inability to fulfill any one
task to develop such a mechanism after taking into or both of these economic functions. While failure to meet
consideration so many aspects. these objectives might be due to a variety of reasons, only
How bad corporate governance affects the economy one such reason may be the existing legal set up, quite in
contrary to the more popular viewpoint.
While discussing corporate governance as a contributor to
These authors have identified seven symptoms of diseased
economic efficiency, it is worthwhile to take up the point
corporations which go in to point towards their bad corporate
raised by Professors Merritt B. Fox and Michael A. Heller, of
governance. Out of these the first five relate to maximisation
the Columbia Law School in their much referred to study
of wealth and the last two relate to pro rata distribution of
“Corporate Governance Lessons from Russian Enterprise
this wealth and according to them these are the seven ways
Fiascoes” published in the New York University Law Review
by which, in their words “loosely constrained and poorly
in 2000. In analyzing the connection between economic
incentivised managers cause social welfare losses” and all
efficiency and corporate governance, these researchers took
seven of which can be identified with poor corporate
up the example of Russian economy immediately after its
governance. Accordingly inability of firms to maximise
transition into privatization. Researching into the poor
wealth may be deduced from the following five symptoms
performance of the Russian corporate sector and the fall of
that point towards its inefficient and non-incentivised
the Russian economy after its transition while most authors
managers:
and researchers noted such causes like unwanted bureaucratic
interference and poor economic policies, they noted bad a firm’s continued operation even though it should be
corporate governance in the corporations as the reason and shut down immediately,
linked it with the failure of the economy. In their view, an in- inefficient capacity utilization by viable firms,
depth knowledge of the circumstances that arose in Russia inefficient investment in negative present value projects,
does not only give an idea of the transition policy, it also
sheds important light on the theory of corporate governance failure to implement positive net present value projects
in general. failure to identify positive net present value projects.
The crash of communism in Russia saw a rapid privatization Two symptoms that indicate the firm’s inability to make pro
of erstwhile state owned enterprises following. This was rata distribution of wealth generated are:
accompanied by creation of the Russian stock markets and diversion of claims of the corporation
formulation of major business, corporate and labour laws. In
the opinion of these authors, the low stock price showed poor diversion of the assets and opportunities belonging to
corporate governance and was an indicator of the fact that the the firm by the managers.
assets of the enterprises were being mismanaged and misutilised These seven symptoms go in to show how the economy of a
and put to less productive uses for the sole benefit of insiders. country suffers due to the bad corporate governance in firms.
Rather than elaborating on good corporate governance Thus, in their study of the state of corporate governance in
practices, the authors have identified how ‘bad corporate Russian enterprises, Professors Fox and Heller have made an
governance’ by a company can adversely affect the economy analysis of economic functions of a firm and the various ways
of a country. in which poor corporate governance in companies can inflict
The authors have raised two pertinent questions: The one as damages to the economy of the country. For economically
to what are the consequences of corporate governance less developed countries like India the analysis of Professors
problems for the economy of a country and the second as to Fox and Heller seems to be an eye opening one.
why these problems are so widespread. They have identified
two economic functions of the firm, namely, maximising (Contd. on p. 462)
19. Douglas, P. C., Davidson, R. A. and Schwartz, B. N. (2001)’The effect 26. Trevino, L. K. (1990)’A cultural perspective on changing and developing
of organizational culture and ethical orientation on accountants’ ethical organizational ethics’, Research in Organizational Change and Development,
judgments’, Journal of Business Ethics, 34, 101–121. 4, 195–230.
20. Chen, A. Y. S., Sawyers, R. B. and Williams, P. F. (1997)’Reinforcing 27. Petry, E. S. and Tietz, F. (1992)’Can ethics officers improve
ethical decision making through corporate culture’, Journal of Business ethics?’Business and Society Review, 82, 21–25.
Ethics, 16, 855–865. 28. Thomas, T., Schermerhorn, J. R. and Dienhart, J. W. (2003)’Strategic
21. Dalla Costa, J. (1998)The Ethical Imperative. Why Moral Leadership is leadership of ethical behavior in business’, Academy of Management
Good Business, Harper Collins Publishers, Toronto. Executive, 18, 56–66.
22. Kanungo, R. N. and Mendonca, M. (1996)Ethical Dimensions of 29. Ethics Officer Association (2005): http://www.eoa.org/.
Leadership, Sage Publications, Thousand Oaks, CA. 30. Ferrell, O. C. and Gardiner, G. (1991). In Pursuit of Ethics’, Smith
23. Parry, K. W. and Proctor-Thomson, S. B. (2002)’Perceived integrity of Collins Company, Springfield, IL.
transformational leaders in organizational settings’, Journal of Business Ethics, 31. Nwachukwu, S. L. S. and Vitell, S. J. (1997)’The influence of corporate
35, 75–96. culture on managerial judgments’, Journal of Business Ethics, 16, 757–
24. Key, S. (1999)’Organizational ethical culture: Real or Imagined?’Journal 776.
of Business Ethics, 20, 217–225. 32. Dickson, M. W., Smith, D. B., Grojean, M. W. and Ehrhart, M. (2001)’An
25. Donaldson, T. and Werhane, P. (1993). Ethical Issues in organizational climate regarding ethics: The outcome of leader values and
Business,’Prentice-Hall, Englewood Cliffs, NJ. the practices that reflect them’, Leadership Quarterly, 12, 197–217.