LAST MANAGER STANDING

Disclaimer

1) If the term ‘cut-throat competition’ does not turn you on, do not participate in this event.
2) If, sitting in class, you haven’t thought of how you could have trumped Trump, this event
is not for you.
3) If you can’t handle insane levels of pressure, shock changes of plan, and mind tricks we
like to tease you with, do not read further.

That said, if you do identify with any of the above, Hello there!

Last Manager Standing is the flagship event of MICANVAS and in 2010, we aim to make it
bigger, meaner, trickier, crazier all with the ultimate aim of making one of you
‘superman(agers)’ out there a lot richer. LMS tests everything you have learnt at your B-
School and then it tests stuff that some are just born with.
 THE EVENT

For Round One we invite participants from B-Schools all over India as well as working
professionals with minimum two years of work experience. This round will be an elimination
round that will involve participants responding to a set of 6 given problems. The completed
document must reach us by October 12th, 2010. Please only restrict your answers to the
space provided and be as innovative and practical (of course!) as possible! For now, READ
ON:

STAGE I: PRELIMINARY ROUND

The participants need to send in their answers to the 6 questions mentioned below in a
word document.

30 candidates will be selected on the basis of their answers and will be invited to campus to
compete in a series of events, each testing various aspects of managerial skill. Participants
will be eliminated at each level until there in only the Last Manager Standing. If you are
game, then answer the following:

QUESTIONS:

1) I am an exclusive cigarette lighter manufacturer. I have to sell the remaining stock of

lighters that has been lying in my warehouse over a year now. I do not plan to
provide any kind of promotion as that would dilute my brand image. I plan to cross
sell my lighters with something?
a. With what?

b. Why?

c. How?
2) List (with brief description) 5 Packaging Innovations for packaged drinking water
3) Provide a list of 10 internal branding parameters which, you believe, is of high
importance for a B2B company
4) Name a poor example of a brand and explain as to why you consider the brand poor
(in brand management terminology)
5) Suggest a product augmentation for an incandescent bulb and recommend its
a. Price
b. Placement
c. Promotion
d. Packaging
6) Examine this image and think of a brand that can use this as a print advertisement.
Include - Brand name, Product description, Creative Copy
Welcome back to the Rules of the game!
PLEASE BEAR IN MIND:

The entries must be mailed in by 11:59 PM on the 12th of October 2010. All entries must
reach us at lms.micanvas2010@gmail.com. A confirmation mail will be sent out within 24
hours.
30 participants will be shortlisted on the basis of Stage I entries and will move into Stage II
which will consist of series of rounds to be held on campus during MICANVAS. The results of
Stage I will be announced on the 17th of October 2010.

Guidelines:

• Font Details: Times New Roman, 12 point. The names of all deliverables should
follow the format Last Manager Standing_<Participant Name>_<Name of Institute>
• The subject of the mail should be of the format Last Manager Standing_<Participant
Name>_< Name of Institute >
• The mail should contain the following details of the team members:
 Name
 Institute
 Program
 Email address
 Telephone number (with city code)
• The names of the participants, name of the institute etc. should be mentioned only
on the cover page and nowhere else in the entire document

PRIZES

WORTH R1,00,000
• The decision of the judges will be final and binding on all participants
• All intellectual property rights of the event belong to our event sponsor
TEAMS AND PARTICIPATION

• There is no need to make a team for this event as participants will be competing on
an individual level.
• There is no limit to the number of entries that can be received from a particular
institute or university.
• Competition is open to both first and second year MBA students as well as working
professionals.

TIMELINES

• The deadline for the entries is 11:59 PM on 12th October 2010. All entries must
reach us at lms.micanvas2010@gmail.com. A confirmation mail will be sent out
within 24 hours of receipt of the entry.
• The shortlist will be declared on the 17th of October 2010 for further rounds on
campus.
• All the other information regarding stage 2 will be intimated to the shortlisted
participants.

CONTACT

Kaushik Subramanian
09974463331
kaushik9@micamail.in

Era Bali
08980030682
era10@micamail.in