FIXED DATA BRIEF

Wednesday, February 16, 2011

What is Fixed Data?
• Fixed data services provide reliable dedicated internet services to home users &
businesses

• This can be over Wimax (Wireless) and Fibre (Cable) platforms

• Why Fixed Data?

– Unlimited Internet Access
– Dedicated Internet speeds

• Why should a customer choose fixed data?

– Unlimited capacity
– Easier to budget as cost is fixed per month
– Dedicated link to the customer, not a shared resource
– Improved user experience

• Who are our competitors

– Access Kenya
– KDN
– Telkom
Safaricom Investment in Fixed Data
Undersea Cable:
TEAMS: Anchor investor (22.5% shareholding)
SEACOM: Leased capacity

Fibre Network
We currently have access to over 1,000km of metro
fibre in Nrb & Msa through strategic partnerships
Teams Fibre Layout
and access to over 190 fiber ready buildings

Planned Rollout of metro fibre in other towns

ongoing – Nakuru, Eldoret, Kisumu etc

Wimax Network
Biggest Wimax Coverage across the country

SEACOM Fibre Layout

Widest Wimax Coverage in the Country
• Nairobi
• Mombasa
• Diani
• Kisumu
• Thika
• Naivasha
• Nakuru
• Kericho
• Eldoret
• Kisii
• Kakamega
• Bungoma
• Nanyuki
• Karatina
• Nyeri
• Muranga
• Embu
• Meru
• Mara
• Garissa
Requirements For Fixed Data Connection
a) Equipment
 A CPE (customer premises equipment) -
the Wimax radio unit for Wimax
solutions.

 Fibre Presence (Fibre termination)

CPE/Wimax Radio Unit - ODU  A router (Cisco/Linksys, D-link or Level

One) – Wimax/Fibre

b) A survey will be required:

 Confirm Fibre Presence
Wimax IDU

 To determine line of sight” with the

nearest base station (wimax
connectivity)
(Line of sight refers to ability of a
customer site to receive wireless signal
Router from one of the Wimax base stations).
Equipment: Router & UPS Pricing

Type Of Equipment One Off Purchase Monthly Charge: 12 Months Contract

Low End Router - SOHO (Dlink) 6,500 700

Medium End Router - SME (Cisco 871) 38,000 3,650

High End Router - Corporates (Cisco 1841) 78,000 7,550

UPS 8,000 760

• Safaricom also stocks routers for re-sell to customers who do not have

• We have included a cheaper router (DLink) for SOHO/Residential/ SME who cannot
afford the CISCO routers

• Price of Equipment will be adjusted to reflect change in Market price from time to
time
Pricing…
o Our bandwidth is classified under three main categories to fit
the different customer segments and budget requirements :

o Premium – (1:1 contention)

o Standard – (1:4 contention)
o Light (targeting residential customers and SOHO’s) - (1:8 contection)

o The differences in the monthly rates is due to the quality of the

bandwidth offered i.e. a customer may get full dedicated speeds
or s/he could be sharing with a certain number of users.

o Premium: customer uses the bandwidth alone

o On standard and Light, the customer shares the bandwidth.

 Fixed Data Offers

Residential/SOHO’s Offer

Sept 2010
 Objective

o Increase fixed data revenues by getting a strong

footprint in the SOHO/Residential Market

o Prepare the infrastructure for safaricom to launch Value

added services to the target market
Residential/SOHO Offer
Capacity Price (inclusive of VAS
VAT)
512Kbps 3,999/= Suspended

1Mbps 5,999/= Free Domain & Web

Hosting for 1 year

2Mbps 6,999/= Free Domain & Web

Hosting for 1 year

NB:
oFree CPE

oFree Installation Fees

NB: For domain & web hosting, we are offering them the individual package
 Business Rules
o Offer available on Wimax Connections

o CPE remains Safaricom Property

o Shared Capacity: (Contention 1:8)

o Customers to pay a deposit half the bandwidth cost

o Offer Subject to a 12 months contract

 Payments Breakdown: New Sign up

Capacity Prepayment Deposit Totals

1Mbps 5,999/= 3,000/= 8,999/=

2Mbps 6,999/= 3,500/= 10,499/=

NB: a) Customer Purchases a Router

b) Existing Safaricom Post Paid clients (>6months)

are exempted from paying a deposit
 Businesses Offer: (Business Wise)

o Link capacity: 256 and above

o Free installation fees on both

Wimax / Fibre

o Free CPE (Wimax Radio Unit)

Cyber Offer

Duplex Pricing (kshs)

Offer Description Target Market Segment
Capacity Excl Tax Incl Tax
Cyber with 4 - 10
256kbps 9,999 11,599
computers
Free
Cyber
Installation & Cyber with 11 - 20 512kbps 14,999 17,399
Offer
Free CPE computers
Cyber with >20 computers 1mbps 22,000 25,520
 Domain Service
• Safaricom Domain - offering is limited to
.co.ke, .com , .net , .org, .biz, .info, .ne.ke,
.or.ke, .info.ke, .me.ke and .mobi.ke

• Our Service offers package that combines

Domain registration, Web hosting and Mail
hosting solutions along with many
additional features

• Target market: Individuals, Small Businesses

& Corporate

• Activation Process:
DIY: (Domain Registration ONLY)
www.safaricom.co.ke/domains
http://domains.safaricom.co.ke
Safaricom Retail Shops: (New Domain
registrations & Transfers)
 Packages Available
Package Offering DOMAINS INDIVIDUAL DOMAINS SMALL DOMAINS
BUSINESS CORPORATES

MB Quota (MB) Disk space 500MB 2GB 10GB

Monthly Bandwidth Volume (MB) 1GB 10GB Unlimited

transfer

FTP Accounts 2 5 20

Email Accounts 10 50 Unlimited

Databases 2 5 50

Databases Extras No Yes Yes

Sub Domains 5 50 200

Parked Domains 2 5 50

IP Deny Manager No Yes Yes

COSTS 2499/= 3999/= 4999/=

New Fixed Data (Application) for Walk-in customers into the shop

o Customer needs to complete the Fixed Data Application form in triplicate

– There are two application forms:
o Individual Fixed Data Application Forms- used for individual customers signing up
o Corporate Fixed Data Application Forms- used for companies/business sign up i.e.
SME’s, Corporate, NGO’s etc

The application form requires to be accompanied with the following order requisites
– Individual applications
• Copy of national ID/passport
• Copy of PIN certificate
– Corporate (businesses, organizations and companies) applications
• Copy of certificate of registration
• Copy of PIN certificate

o Drop application forms & attachments to any Safaricom Retail outlet for the analyst vetting
which involves:
– For new customer sign ups check: duly filled Application form, attachments & payments
(prepayment + deposit)
– For Existing post pay customers: Application form & prepayment
Fixed Data (Application) for Walk-in customers into the shop
o Payment options
– Monthly payments costs based on package customer signs up
– Customers can pay through;
• Cash
• Cheque

o Fixed Data processing & installation – 3 days turnaround time

– Retail analyst scans the application form, attachments & payment receipt and sends to
fixed data orders team (fixdataorders@safaricom.co.ke)

– Fixed data team forwards the documents to credit control team for vetting. Once the
order is approved, its sent to technical team so that they can send field engineers to
carry out a survey and installation. This should be completed in three days.
 Fixed Data Sales Process
• Upon receipt of a
fixed data order,
Engage & Assess Customer the Fixed data
Needs to determine right START team will check
bandwidth
for completeness
of the order.

• The order will

Assist customer fill Fixed Data application Form,
Survey Form & attach the supporting documents
then be
plus payments
For Processing scan the progressed to
the completed forms to:
fixdataorders@safaricom.
credit control for
New Individual Customer: Copy of ID/Passport
co.ke further vetting.
Copy of PIN

• If success the
order will then be
sent to the
Customer is scheduled
technical team for
for a survey &
Work completed in
3 days
END installation.
installation

• Once installed it
progresses to
NB: Survey & Application Forms from a dealer should bear their Rubber order processing
Stamp and ultimately
billing
 Business Support
 Call: 0722002222
Proactive & Progressive
Customer Management
ensuring fully responsive
feedback & resolution
 Email: Business.support@safaricom.co.ke customersupport@safaricom.co.ke 0722002222

0722002222

 Dedicated Relationship Management PERSONALIZED

ACCOUNTABLE
SERVICE

OUR SERVICE CHARTER

SINGLE POINT OF CONTACT
99% SLA ADHERENCE Dedicated Service
Account Manager
90% CUSTOMER DELIGHT INDEX
90% 1ST CALL RESOLUTION
Why Safaricom Data Services?
o Largest infrastructure in Data: 3G, Wimax and Fibre

o Anchor investment in Teams and Seacom

o Reliable business and most stable in the region

o Excellent support: 24/7 customer support

o Guaranteed network availability with an SLA of

99.5%

o Dedicated bandwidth solutions tailored to meet

customers requirements

o Competitive tariff rates

 Our Key Selling Points
o Excellent Support: 24*7*365

o SLA 99.5%

o Largest Network infrastructure

o Redundant Link capacities

o Competitive rates

o Reliable business partner

thanks